How to improve your voiceover audio workflow - A webinar for Voices.com

I recently gave a webinar for the folks at Voices.com around how talents can optimise their voiceover audio workflow, including compression, editing and other areas.

This has been released onto YouTube so I’m happy to share it with you here!

Here is a transcript of the interview:

Greetings from New Zealand. Luckily, it's early in the morning here, but it's nice and warm in the studio. So yeah, awesome. Awesome. Well, welcome everybody. I really hope you can all join us there. Thank you for your patience and getting started, just want to make sure we had enough time for everyone to get joined. As always, my name is Kyle, I work with all of the Platinum talent on our site, as well as all of our coaches, much like Toby. Today we'll be talking about audio production and processing, which is obviously Toby's expertise there. So without any further ado, I'll hand it off to you, Toby. And, and you can get us running. Fantastic. Thanks very much, Kyle, for that intro. So my name is Toby Ricketts, I was actually just remembering this before, I've actually been on the voices.com platform for over 10 years now, a quarter of my life. So I've definitely thrown thrown a few hours at this. And before that I've been sort of in audio engineering since I was about eight years old. So I now make my full time living from from being a voiceover artist and have won several awards and stuff, but I won't bore you with all that stuff. Let's get straight into it and get into the presentation, which is about today editing and processing your voice recordings. So let's take a little roadmap about exactly where we're going to hit today, here is the journey we are going to take together this morning, hopefully we're gonna, this is going to take about 30 to 40 minutes. And I do encourage you to if you have any questions at all, so put them in the q&a panel here in zoom, and then Kyle's gonna sort of sort those. And then we're gonna have a good old q&a session at the end. So if anything comes up that you want sort of more detail on or just want to bend my ear about then then put it in there and, and Kyle, and I will discuss it at the end. So first of all, we're going to discuss the importance of audio engineering, briefly, we're going to talk about who the end user is, because it's one of the big questions and the most important questions when delivering audio, and how to approach editing and processing your auditions. We're going to go over some recording basics. And then we're going to start sort of, you know, ratcheting up the expertise a little bit and talk about my three hot tips for getting absolutely seamless edits. And we're going to talk about how to speed up your editing process. And also about processing your voice recordings. We're gonna talk about, you know, really getting a sharp edge on your efficiency. Because, you know, time is money. And it is a numbers game here in the voiceover world. So there's some advanced tips in there for you. And then we're gonna talk about delivering the goods and then we'll have the questions which I talked about just before. So let's get started. Many people shy away from the audio production aspect of voiceover, because it is quite a technical field, or can be quite a technical field. You know, lots of people say I've, you know, I've people say I've got a great voice, I want to get into voiceovers, that classic thing, isn't it, and you get really good at your craft. But if you've got a terrible recording of you doing, you know, a great voice survey, it's still a terrible recording. So it's important to match these skills so that you have good voice performance. But you match that with the good audio recording quality, and that you achieve from your studio. So I encourage you to not shy away from this. Because it is just another program to learn just like learning Microsoft Word, or you know, any kind of, you know, program that you use on your computer, even email, you know, we will have to learn how to use that at the start. So it's just another program we have to learn. And it's just, you know, you'll build on this kind of this, this this pyramid of knowledge, which is important to establish the foundation of your voiceover career on is this good quality audio. I think it's as important as performance, how you record yourself, because auditions on the voices.com.com platform or anywhere in the voice world are also a technical audition these days, because often we will be remote recording in our studios. So they're assessing not only your vocal performance and your suitability for the project predict, but they're also listening to how you record yourself, and whether they can trust the audio that's going to come from your studio. Imagine movies with bad audio, you know, if you imagine, you know, there's all these stars in this movie, the special effects look great, but you can't understand anything anyone says chances are you're listening to a Christopher Nolan film. But you know, it's terrible. If you can't understand what's being said, or if it's just bad quality, then it kind of ruins the experience. So become a sound expert. First, it's really important to discover who your end user is. Because this is the person who's ultimately going to be using your audio of course, and you want to make sure it's fit for purpose. But not just that, you want to make sure that that it's it's suitable it also it lets you demonstrate your knowledge about audio if you give it to them in the form that they're used to receiving it in. Okay, so your end user could be a production company. So that's someone who produces TV commercials or elearning commercials, for example, not using commercials, but elearning content. It could be someone who's like an owner of a business, who's quite scared about this whole process because it's the first time they've had a voice over an audio post production house. You know what those are? This is guys that deal specifically in just The audio behind really big productions like, like film and television productions. And they will often have ways that they like to receive the audio. Maybe it's a freelancer, maybe it's, you know, one of those guns for hire where they go out and do video stuff and cut together the Edit sort of in 24 hours. So ask questions of your clients, you know, when you're, when they're getting you to quote, or when you're on the platform, if they if they contact you and say, you know, we want more info about your services, ask them about how they want to receive it, because this will help you build the relationship with the customer. And it also helps you develop a sense of, of who you're working for. And then in future, you can you can know exactly, you know, what's expected at the other end from other producers as well. If they say, you know, I'm we're an audio post production house, we, we need to receive the audio and the 48k 24 bit files raw, then that helps you establish a sense of, you know, that's that's how audio production houses generally like to receive things. And always over deliver, I tend to sort of, you know, take every kind of way of delivering audio and just throw it at the client and say, Look, I've given you this option, this option, this option, choose which best suits you. And that, you know, that is good client servicing, because they're getting more than they expected, and they've got everything they need to achieve the job. So try and solve the problems before you encounter them with your end user. So with auditions, this is before you've got the job you are, you know you're doing your work in the studio. It's a numbers game. Now those of you who've worked on the platform for for a number of years, we'll know that the more auditions you do, the more work you get. So the idea is, with your with editing and processing your audio recordings is to really get that process down to a fine art, okay. So in order to do as many auditions as possible, and as high quality as you can, you've got to really find like the rough spots of your process and get out the sandpaper, as I say. So, really, like as you're going through your audition process, maybe tomorrow morning, or whenever you do your auditions. Just keep a notepad beside your desk for a couple of weeks and just realize whenever you hit a snag where you're like, Oh, I have to do this, or, gosh, this is a pain or this has taken me longer than it should just write down what the problem is. And then look for solutions to that problem. My big one was like, you know, having to print out scripts and go into a booth, for example, you know, that takes a lot of time and resources to achieve that. So you know, if you can, why not treat the space where you're sitting in front of your computer, because then you can literally be on voices.com you can be reading the audition straight off the screen into your, into your software, and you don't have to leave your desk so you can get out a lot more auditions than you otherwise would be able to if you're going to have to go into a booth for example, or get an extension screen to go in there so that you can operate your computer from that other room. Other examples Let me see are you know having presets on hotkeys on your computer so if you're doing a lot of mouse work, see if your audio software can can streamline some of those things into hotkeys. So with auditions, it's an audio arms race as well I want to mention So, you know, this is where clients are listening and comparing apples with apples on on the voices.com platform. So they're listening to you know, me from New Zealand and someone from England and someone from America, you know, could be all over the world. And these audio audios are right next to each other. So processing is quite important. Because you know, in terms of volume, if there's a lot of commercials on TV, and then one is lot louder than the others, you notice the one that's louder, and I'm not saying make your auditions as loud as possible. But I think there is some kind of arms race in terms of like how you present your audio and making sure that it is is loud enough to get noticed. Okay, and we'll go into that a little bit further in terms of compression and volume. Okay, so before we do these auditions and deliver any audio, remember the basics of your studio, okay? These are the fundamental things that will that will define how good your audio is not how good your mic is, or your interfaces, although you know, it's important to have one that is professional gear, but it doesn't have to be top end much more important is your noise floor. So that's like when you're not talking. Like how quiet the studio is. So do a lot of listening in your studio when you're not talking and listen to the noises that are around. Some of these are easier to solve than others, outside noise getting in like planes, traffic, noise trains, etc, very hard to get rid of, but not impossible. So you can build your studio around this. Also the time of day can be really important. So figure out when the quietest time of day in your studio environment is to record because that that will give you a nice clean recording and you won't have to do as much cleanup on it. Also, the the gear you're using, like whether there's hiss in the recording, you know that that's when you pay for really good quality gear. It's got a very low noise floor. So you're not you haven't got that hiss behind you. And there's also rumbles and things that you can't hear. So we'll we'll go into that a bit later in terms of the processing as well. So your noise floor is really important. The room reverb is I think the thing that kills so many auditions to people that Due to voicing, because they go out and buy a microphone and an interface, and they don't treat the room that they're in. So when they end up sending it through, compared to all the other additions, it sounds like you're recording in a shower or in the middle of your kitchen, it doesn't sound like professional audio, you know, professionally, audio should sound like the voice in your head, in that it should have absolutely no reverb, and it should just be completely cold. Because then we can also affect it, when we add compression, etc. And you're not enhancing all this this room sound. So having a noise floor really low, and having absolutely no reverb going on is really important. And you can just test that by clapping your hands. And it should be like that just go out and then just stop instantly. And the just your voice, that's all we want is just your voice, not the outside world, not your gear, and not your reverb, but just your voice. And then it's important to establish for yourself what your usual recording level is, because that's going to affect all of your compression settings and your your presets going forward. So if you record very quietly in there, then you add compression, it's only going to increase it a little bit. Whereas if you go in and you record really loud, then the compression is going to really hammer down that audio. So develop a sense and develop your presets around what your normal audio looks like. And if your interface has got a gain knob, which it almost certainly will have, then just get like a sharpie and just mark a little.on it because often they don't have dots on them, it's hard to establish where you're at in terms your recording level. So just put a.on both sides and then just always have a sense of where your normal recording level is, and watch it on the screen, so that you can see where you're peaking, because that's really important to develop a sense of. So that's the basics, let's get into some editing tips. My first one here is to use your spectral view and amplitude view. Now this is going to save you a whole lot of time. And I'll demonstrate these different views. So the spectral view for those of you who use Adobe Audition, and which I'm a massive fan of. And you can do this in Audacity as well or they're not quite as effectively. So you can see up here, the green one up above is showing volume versus time. And that's you know, that's the one you're used to seeing. It's it's just like your waveform, right. But the spectral view will give you this lovely sense of what the frequencies are happening. So you can see my fundamental voice note down here. And you can see up at the top where the esses and things occur right up here in that space. This really can save you time when editing recordings. Because you can see when pops occurred, this is almost a pop down here in the subsonic frequency area. It also helps you clean up audio because you can see, for example, when planes fly over, you can see when you've accidentally kicked the desk and there's a big thud sort of down here in the frequency somehow. So get used to using the spectral view, even if you're not editing it, just have it open so that you can see, you can start to relate certain noises to certain things on the screen. Because as I say you I can open this up now and just be like, right I pop there, there and there. And this stuff at the beginning is just me clearing my throat, which it almost certainly is because you can see there's quite loud noises right in the mid frequency band there. So develop a sense of that, when you're doing your editing. Using a click or marker to indicate mistakes is really useful. You can get a little dog clicker or something that goes, just makes one of those dog clicky noises when you're training your dog for like 50 cents on eBay. And you just hold it in your hand. And whenever you make a mistake, put a click in because then you're going to see on your on your recording here. You can see I've put in clicks here. So I know I've made a mistake there. I've put one there. So I've made a mistake there and there. So you can start to edit this before you've even listened to the audio is the point. And this will come in handy later when when we talk about sort of editing and proofing in real time. So using the clicker every time you make a mistake, and forming a rhythm of those retakes. So try and develop a habit to whenever you mock up, I just go out of the corner of my mouth because I don't want to hold the clicker on my hand. And even now when I'm doing a reading live or in person, if I make a mistake, I'll go just without even thinking about it. So if you train yourself to always put a click after you make a mistake, then you don't necessarily have to proof the whole file because you you know yourself well enough that if I made a mistake, I would have put a click and I wouldn't be able to see that. And this is really useful for long form audio, where you've got you know, 10,000 20,000 words to do and listening to the entire thing is going to take a long time. You know, audiobooks are a great example. So but it does mean that you really have to trust yourself as you're voicing that you remember to put these clicks in because you don't want any of those mistakes getting through. And also a form of rhythm of retakes in terms of whenever you go back to like say you always go back to the beginning of a sentence, or you go back to the nearest consonant, which is like a glottal stop or something which is an easy edit point, which is one of my tips of it later. So yeah, just form a rhythm of how you like to do retakes, and it will speed up your editing process. relisting editing and proofing all at the same time is a really good skill to master. What I mean by this and I'll do some All you hear now this is something that I recorded a couple of weeks ago. And I kept it because it was just a good example of, of just basically a normal voice session for me. So before I've even listened to it, I know that all that stuff at the beginning is just junk. So I can just lop that off, because it's just me, clearing my throat, pop test and pop. So there, that's me doing a pop test. So you can see that anything that looks like that is probably a pop in the spectral view, okay, so I can go back and just use my pop filters to get rid of that. So I can just lock that off before even even listening to it. And by the same, so what I mean by proofing, at the same time as you're editing is, I'm going to start playing this audio. And then I'm going to go and get rid of the breaths. And I'm going to go over get rid of the mistakes at the same time as it's playing back. So I'm listening to the proofed audio, while my brain is ahead doing the rest of the edits again, every language has a saying for easy does it. Ask those multilingual people you know, and build a collection of your own translations. Use the to remind yourself that you are taking step every day with every habit. Wait till one is truly built. And then you can skip ahead when you get ahead of hair. If you're a fan of bollywood songs, Google, Google it, you can see that there's a repeating pattern here. So when when I've gone like right, there's a mistake there. And then I look at this next audio and I say Where do I retake that from. And it's usually it's the same shape as something that's come just before. And then you can see I've done another take. And I've said the same word Google, right. So without listening to it, I generally these days, just go straight in and do that. And then I know that the Edit like matches the one before. And then my playhead comes along. And I proof that to make sure that is the right thing. So this is just a quick example of the system I've developed to really speed up editing, especially for medium to long form audio, where you don't want to listen to necessarily the whole thing. And Another good tip is to always edit immediately, because I don't know about you. But when I'm doing a reading, and I'm making mistakes, I'm kind of making an edit list in the back of my mind like I can, if I redo something like four times, I'm like, Ah, that's right, this one took me four times. So I can just go in and get rid of the first three retakes, and just use the fourth one. So it's a case of like building up this, this mental picture of the audio that we're working on. And if you record something, go to bed, and then wake up the next day, all of that's gone. So edit while you're fresh, don't put it off. Okay, let's move on to the next slide. Here's my seamless edit tip number one, put edits, where you'd least expect them. And this is a tip I learned a long time back in my radio days when, when trying to you know, someone's come in, and they've done a retake of something. But if you edit it hard up against it, it just it sounds like the voice changes. And it's clear that someone's come in and just taken that whole sentence, and it sounds different from the rest. So if you've got this problem, and you've met you, maybe you're doing a retake on a different day. And you know, maybe you've got a cold that second day, okay, and there's only one word that needs to change. But if you change the whole sentence, it sounds like you're all stuffed up. So what, what I suggest you do is to edit the audio, so that it's in the middle of a word like it's right in the middle of a consonant or something in the middle of the word. So here is a an edit. So let's have a look for a an opportunity to put an edit where you'd least expect it right here. That is the moment to be kind and compassionate, kind and compassionate, right. So the word compassionate here, and compassion, compassionate. So the good thing about the letter P is that at some point to make the letter P, you have to hold the pressure in your mouth, and then let it go, which means you're producing no audio in that instant, like it's absolutely zero. And there's a bit of a plosive after it so it's easy to spot in the Edit. Okay, so passionate, passionate, right there. We'll cut from the P to the P and compassionate vote that retake Okay, so let's find the second p kind and compassionate, right, so we're going to cut from that P to that P. So right in the middle of a word, leaving exactly the same sort of time around it to be kind and compassionate to yourself and say, so there you can hear that there's, there's, there's, there's a completely clean in there. And we're not, we're not losing any audio. And it really does help if you're doing a retake on another day to try and sell that edit if it's in the middle of a word because no one is listening for the edges of an edit in the middle of a word. You don't audiobooks when you're listening and you're doing something else. And then sort of suddenly on a chapter or in the middle of a chapter, it'll be like, Oh, this is a different day, I can hear the voices changed. And this happens to all of us, like every day, Your voice sounds slightly different. So in order to hide that fact, when you're doing retakes, try and hide these edits in the middle of words. Soon as edit tip number two is similar to this in that if you need to edit in perhaps it's a new line of dialogue. So perhaps this is that you're not editing exactly the same words, but you need to put something in the middle of a sentence. Use your breaths to sell the Edit. If You're doing if you're supplying it with with the Brits in there. So what I mean by that is look for the time as you're breathing in between your sentences here, just gain this up a bit, so it's easier to hear and see, we find a little retake here somewhere. Otherwise, I can jump out, there we go, there's a take. And again, it's like, Oh, so you can, I can just instantly see, because I'm so used to seeing my voice, I can see when I break form, and do one of these little clicks, it's very easy to find mistakes to edit, and give yourself lots of credit for how credit for just credit for help. So I do a little breath after credit in the in the take their credit for just how far you for help. And so if I, if I cut from the far there, sorry, after the credit, and what I'm going to do is I'm instead of cutting from the the, the the word here how of how I did it for just how, for just how so I missed the word for there, I'm going to cut right on the back of this one, so that I capture this next breath that comes up. And that forms part of my edit. Okay. So let's listen to that, again, for how credit for just so that second breath that comes after that is going to sell this edit in terms of I haven't cut it because the breath is still in there. So listen to this. And give yourself lots of credit for just how far even just that little slip of breath in between those two words, makes it much smoother, and you can't hear where they're editors. So that's my two tips for seamless editing. There's another tip down here, which is always making sure that your edits are at zero crossings. And by that I mean there's this centerline in the middle, which is basically no audio, right? It's minus infinity dB. And you can see that all waveforms pass this at some point when they're wiggling away and doing their their audio thing. If you make an edit, and one of these points, let me just find out loud a bit of audio somewhere here, scaling this up. So if you make an A an edit, say, and this bit here where it's not, it's not on the on the center line in the middle, it's going to form this pop or click because when the speaker tries to Well, there are the headphones try and reproduce the sound, they're just gonna have to go from you know, whatever is minus nine DB to two to nothing in an instant. And that always forms this kind of click or pop that comes through the speakers. So there's, there are modes that you can turn on on your audio software, I know you can audition up here in the Edit menu, where you can snap to the whereas it there's a thing here for snapping to the zero crossings. One of these and target in here, very much the snapping and you can snap to zero crossings down here. And if you make that then whenever you go into audio, it's not going to let your cursor sit on something, it's going to always be where that audio crosses that centerline. So it's not going to leave any audible click or pop when you do an edit. So that's my tip number three is to always edit at zero crossings. Hopefully that's clear. Otherwise, jump in the questions here. So before we get into audio processing, that's that's my kind of editing tips otherwise, so audio processing is like breadmaking we all have a recipe that we think is best. And the best way to learn it is to experiment and learn by doing because then you'll come up with your own your recipe which really reflects your voice and you'll understand it and can tweak it etc. Be aware that you know, you might hear conflicting advice about processing. And there's some there's certainly people out there with with some sort of wild ideas about processing, etc. And it works for them. So maybe take it on board, try it out and if it suits your sound and then keep it. The other thing to mention that kind of counterpoints there is the fact that try and keep your audio processing consistent once you're a working professional voiceover because if you come back four months later, and they say, we, you know, we need to pick up on that particular job, the words changed or whatever, and you've changed your audio processing Meantime, then the Edit is going to stand out like crazy. So at least archive your old presets that you have. So you can be like, Oh, yeah, okay, I did that in 2018. This is the processing I used in 2018. So you can match that because otherwise, it's very hard for them to try and match audio processing afterwards. So before we start getting into processing, compression, etc, sort out your issues, this goes back to the studio basics as before, so get rid of any noise that's in your recording, get rid of any subsonic. So that stuff that's that that is below the human hearing range or right on the threshold. So it's anything below about sort of 50 hertz, because anything below 50 hertz is not useful in the voice sense, like the warmth of the deepest male voice ends at about 50 hertz. And for females, it sort of ends at about 110 hertz. So really, you know, if you're a female voiceover, you can afford to do like a low pass filter, sorry, a high pass filter, you know, below sort of 100 hertz and get rid of any kind of rubbish, that's that's lurking around the bottom there. clicks and pops are really good to get rid of. We all just have them. It's not necessarily something you can get rid of with practice or technique. It's just how your physiology is that day. So learn things that get rid of it. Live if you can So whether that's green apples, I know lots of voice servers have died from eating too many green apples during sessions, having a glass of water handy coffee, whatever your poison is, then also perhaps invest in something like the like RX seven mouth D click, I know I use that and it's a brilliant plugin for for just getting rid of all those little little mouth noises that just does lurk and it just gets rid of them. So I tend to put that on my on my voice recordings. And, and learn the best time of day for you to voice as well. So that you can get try and get rid of these before using plugins to do it, of course, like edit mistakes, silence and excessive breaths, right at the start, because then you're just gonna be processing your voice itself. Okay, so we've sorted out, which is because the thing to mention about this is compression makes any kind of flaws in the audio bigger, like it'll take any small noise. And it'll just make it bigger. And so it's going to exacerbate any of these problems. Now, once you've sorted out those issues, you've got rid of any kind of like lingering noise, you've got rid of your clicks and stuff. And you've got a nice clean version that hasn't been compressed, save a raw version, always save a little version, because once you've saved a file with compression and EQ added, and then you've exited out of the program, it's impossible to get back to that raw state and very hard to undo compression, if not completely impossible. If you can't go back to that raw state. So always make sure you have a raw version, and probably supply that to the client as well, I always give them the option, you know, instead of me doing the audio processing for them, especially if it's an audio post production house, you want to say look, if you want to do your audio processing, here's the raw version. And here's my processed version as well. You know, that saves everyone time because they can just use whichever one they want. So always save a raw version. Now gain staging, I'm going to quickly go over this, I'm not going to get too bogged down in compression, because like I say, it's like breadmaking it's like trying to teach breadmaking in five minutes, you know, it's not, you're not going to get a good result. So just a few points on it. compression is an art, okay, so use it wisely. If you're a complete novice, then maybe just do a bit of like compression, a raw recording is better than a badly compressed recording always. So, you know, do I do experiment with it, because I think it's one of the most important things. In fact, it's worth saying that I think it's the thing that affects your voice, your auditions and your voice sound the most out of anything, I think compression can really sell the voice make it sound like a really professional voice or make it sound like a really unprofessional voice, you know, aside from any performance factors. So it is an art, get used to it, experiment with it in your spare time. And maybe on your auditions as well. But use it wisely use appropriately. By then I mean, it's not really something you've set and forget, like I think I believe it's a kind of a dynamic thing. It's really good to use compressors that are inboard. And why I mean that I mean, it's not something a lot of you know, voiceovers traditionally would have their mic, it would go into a mic preamp, it would go into a compressor, and then it would go into their computer. So they have this kind of audio, you know, like an audio chain compressor, like something that sat on your desk. But now we switch to the digital realm where all this stuff is inside the box, and you can tweak it. And I think keeping it inside the box is a very good idea. Because then you can have different presets, and you're not twiddling with knobs and stuff. And it's less chance of noise getting in as well to you with your signal chain. So sometimes you're not gonna use any compression, sometimes you're gonna use heaps, and we'll go into that in just a second. But remember, slide one who is your customer never, never lose sight of who your customer is, if you're supplying to someone who's a really high end audio above, they're going to they're going to do their own stuff on your audio. So you probably don't need to compress it just say, here's the raw recording, is that okay? You know, but if it's someone who's completely green, and as a business owner, maybe it's the first time I've heard a voice, they're not going to be doing any compression, so you're probably better than they are. And they're probably just gonna put it straight on the video. So know who your end user is, and, and also figure out what what the genre is, okay, so the, you know, if it's a an audio book, those tend to not be heavily compressed, because if you're listening to sort of this really compressed, like, it's like a movie trailer, then it's really fatiguing to listen to like for an hour, you know, that's going to be really hard. Whereas the 32nd, you know, commercial spot for, you know, $1.99 gloves is going to like, you do want to sell that and want to sound exciting, but that too much is going to be it's going to sort of blow people's heads off. So remember who your customer is and what the genre is, and use it appropriately. Just a quick note here on gain staging. gain staging is just using multiple compressors in a row to do different jobs. So there's one to take the peaks off. There is like a slower harder compressor to do the sort of legwork of it and consider using a multiband compressor if you're already comfortable with single band compression, start experimenting if you use audition or whether use Pro Tools with the effects rack here because it allows you to like have your raw audio here and then listen to your audio in real time. Through a lot of different compressors, so you can, you know, go on here and start setting your your compression graphs here and playing around with this stuff. But then you can set up multiple that work on top of each other. And then the best thing is, once you've got something you really like, instead of saving all these presets in the compressors individually, you can save the preset for the entire rack in one. So you can do all this compression in one step, and then assign that to one key on your keyboard. So I can, you know, go in and do all kinds of cleanup, compression factors, multiband compression, just with the single keystroke, because I know it works for a particular genre. So that's view advanced pros out there who are, you know, using, you're doing this every day, and I kind of bored with what I've been saying, today, I'm also using a limiter as well as a multiband compressor to add extra volume of punch. But only really do that, if you are aware of the appropriateness of hard compression, because hard compression, as I said, is very fatiguing. And it sounds completely inappropriate sometimes. So here's an idea of where to use light to no compression meeting compression and hard compression, I'm not going to read them out, but I'll just have it on screen there. So that you can have a look. So things like text to speech, they don't want any compression on it because the algorithms are examining your voice and they don't want any kind of pollution of the of the of the dynamics in their audio books. As I say it's very fatiguing compression, computer games often are supplied with no compression because they're gonna do their audio on it. And it needs to sound like a real performance, not like a voiceover, doing the compression, medium compression, I've put here explainer videos podcast intros stuff, which is kind of relatively short form. It's kind of something like two to five minutes long. It doesn't need to sound professional though. So you need to hear all the consonants which compression brings out and clarity. And then over here on the right hand side hard compression, we've got, you know, TV commercials, radio imaging is very highly compressed. Often. Social media ads, if people are watching on their phone, you get a lot more clarity if you're compressing and listen, and you can hear all the constants a lot clearer. movie trailers are often very compressed as well as cartoons and animation when they actually make it to the final stage ASMR recordings, I don't know if you've heard those on YouTube where people eat an apple or have a slip of tea or something. And that's using the maximum compression you can so it's basically bringing every every noise in the room up to speaking level. And the audio and it's it's incredibly disconcerting. If you haven't listened isn't my recordings, then go and have a listen on YouTube because it's equally disgusting and fascinating at the same time. And also IVR recordings are usually compressed quite a bit as well. That is an idea of appropriateness of compression. Some other processing tools are breath removal. But beware because they can steal your consonants, I use waves ns one, which is a great breath removal tool, but it sometimes you listen back and when you're proofing it, and you're like, Where's my s gone and stolen an S because it thought that was a breath. So you do have to watch those and not use them too much because they can steal your words. I'm waiting for the big audio companies like isotope and wave to come up with like a machine learning tool, which basically learns what your breath sound like and then remove those rather than remove generic breaths. But anyway, that's another subject entirely. equalization. Only really use EQ if absolutely needed if you're solving a resonance problem in your booth if you're trying to get rid of a hammer or something, because I feel like you know, it's one of those if it ain't broke, don't fix it, don't just put on EQ because it sounds better. Because, you know, often it does, it only sounds better to you or depends what gear you're listening on. So try and like maintain your voice in its pure form. In terms of frequency, and terms of amplitude, it goes all over the place, but frequency wise, you know, try and leave it pristine, if you can, and the SS as well as something that sometimes people do as part of the processing. If you've got a very sibilant s like this, and you can't get rid of it with your mic technique, then, then consider the ESR. But read up on how to use them because you don't want to go crazy and start you know, making it sound dull your audio. So that's some of the processing tools. And don't forget to smell the coffee. I've already snapped the coffee this morning here with my beautiful morning cup. But what I'm talking about with here with some other coffee is, you know, we're back when we used to fly everywhere. And we used to walk through duty free pass all the alcohol and perfume and you thought oh well I've got an hour to kill. I'll go off into duty free and smells and perfumes. And you start one and you smell that and you think that smells very nice, you move on to number two, and you're like, well, that smells nice, too. I'm not quite sure how that was this different from the and by the sort of 10th perfume. It's impossible to tell anything apart like you've gone so far that you don't know if it's not as nice or bad or whatever. So they encourage you to smell coffee between it because that resets your nose for the next set. And I encourage you to find a piece of audio or just silence or you know some some kind of really well recorded voiceover that you find at the start and always go back to that and then compare the audio you're doing with that audio because it's very easy to go down a rabbit hole and start compressing and compressing and compressing and you certainly sound amazing at the end of compressing this voice but it sounds cool. pletely bonkers to everyone else who's just come in at the end there. So always make sure that you don't go down a rabbit hole and that you are resetting between these moments of, of experimentation with your voice. So, quickly, we've got an under sort of a five or 10 minutes here. So increasing your speed and efficiency. going over some of the stuff we've learned in the session, use visual tools to identify your issues. So the spectral view I recognized as the biggest part of this because it just lets you do a first pass visually, you can see what you've popped, you can see what you've done retakes, you can see where you've coughed or planes flown over. And you don't have to listen to the whole thing in order to do your first pass, edit and get rid of all that junk edit immediately from your mental cue sheet. That's another huge thing. Like even if I've stayed up late at night, I'll edit the things like Vin in there and go to bed a bit later, because it will save me so much time the next day. And having all these edits already in my head, setting up rec presets on hotkeys, and having multiple levels of compression. So one thing I didn't say just before was, you know, when we talked about the appropriateness of different compression levels for different jobs, where you can set up you know, hotkeys in your keyboard, like 1234, which is the different levels of compression. And then if you're doing an audition for an audio book, you hit number one, if you're doing an a, an audition for like a movie trailer, hit number four, and that will compress them the maximum. So these, instead of compressing every voice recording and coming up with a different compression thing, not only can you not match that later, because you're just doing it in the moment, but it'll save you so much time in terms of you know, I write I want medium compression, that's number three, and just Chris number three on the keyboard. And you can learn how to set up hotkeys. On You know, on YouTube videos, probably and all the How to that comes with the comes with the program itself. set and forget, but be consistent. So that's, you know, setting up things on hotkeys so that you you can reliably do this compression, and you know how it's going to sound. And part of that is going right back to the start is defining your your normal recording level. So you know, record a little test passage, have a look at it, and say, Yep, that's my normal recording level, and then get into it. Because if you go in too hot or too cold, it's going to change how your compression algorithms sound on your voice. And then getting feedback from a mentor or Pro is really important so that you do smell the coffee, and you're not going on this crazy, like rabbit hole. It's good to you know, find out if you've got any issues with your booth, you know, if people can hear the trouble with like monitoring in the same space, as you're recording is that if there is a room resonance, you won't hear it, because it'll be on the recording, but you're so used to that sound being in that space. That, that you it's just invisible. So either get any like really good quality, any headphones like I'm wearing here today, because they will take away that room, bouncy ambience, and you can really hear any kind of floors that are coming through in your audio outside of the space that you're used to working in. But getting feedback from a pro is a really good idea because it'll really let you set and forget the audio, so that you can, you know, provide good quality auditions and work going forward into the future. So it's some final notes on delivering the goods. This is you know, you've done the audition. Yes, you nailed it brilliant, you worked and you work through the night probably. And you edited up your beautiful things. And right you're coming to deliver the files. This is to make your client the happiest client they've ever been delivered immediately, if you can, like time is money, and it's just nice to get jobs off the books, you know, you want a job, there it is, you read it, you record it, you edit it, and it's uploaded, and the client is gonna be super heavy, because they're getting it straight away. And often, you know, they want this audio yesterday, especially in advertising. So deliver immediately. And always upload raw and processed versions. So like I said, Right back at the start there, you right after you've recorded and edited it and got rid of all the floors, etc. And all the noise. That's the point to save a raw copy and then save as a processed copy and then deliver both because then you're you're exceeding their expectations. Remember to invoice if you're outside of voices calm, it's possibly the most important part of the process. If you're an audio professional, asked for feedback. Lots of people miss the opportunity to go back to a client A week later. And say, How How was it for you? Like Did you know Did that audio work for you? Is there anything I could have done better, because this is going to accelerate your your performance as a voiceover artists more than anything else is asking for feedback from genuine real world clients. And it's a great opportunity as well to ask for a copy of the final product to add to your show reel to win the next job. So you just snowball you know, work leads to work. And, and you know, it's happy faces all around them. And it's a great another touch point as well to talk to the clients and say, you know, how was it for you? Is there anything else coming up for example, you know, so it's a really good excuse to go back a week later. So put that in the diary once you've finished the job. Fantastic. That's the end of my presentation today. You can reach me if you want to reach out at Toby at Toby ricketts.com or my website there is Toby Ricketts voiceover calm. I've also got a look a video blog sort of podcasting thing I do, called vo life where I interview famous voiceover artists around the world and producers and Agents and that kind of thing. So you can find that@youtube.com slash Toby Ricketts. And I also got a fun side project which is called the pillow for studio gallery, which is just a bit of a laugh really, it's a Facebook group where, where voiceover artists who are outside of their studio, and, you know, away somewhere, make like a pillow fort underneath their bed or whatever and record so send through photos of you in your best pillow fort situation and uploaded there to the pillow fort studio gallery. So yeah, looking forward to connecting with you guys. Oh, that was that was amazing. Thank you very much. If you've got any questions, feel free to pop them into the q&a spot there. I'm gonna start going through them now. The first one I see is from Robert Toby Roberts wondering, should he use EQ or other processing when sending in audition Bo recordings? Hmm. Um, I tend to err on the side of just doing the lightest EQ possible. So that might be if you're if you're a male voiceover it's like a movie trailer, adding a bit more bottom into your voice, like a little bit of extra sort of low frequencies and maybe a bit a little bit of highs, just just that classic kind of not V, you know, EQ curve, but just just a gentle tweak at the ends there. because that'll interest enhance it. But again, I think the sets on the on the higher processing end of things. So only do it when it is appropriate for things like movie trailers or TV sees, for example, but I generally try and you know, steer clear of any any kind of significant EQ. Because any I ideally anything you want to solve in the booth and with your mic rather than later in the box. Yeah, definitely. And I think that's great, great answer there. EQ is tread with caution. Yeah, no, I think question I saw a lot actually in the chat was, what was the I think you said it was? Was it an RX seven? Yeah. The isotope RX 7 suite that's got a whole load of plugins, but one's called mouth De click, which is the plugin that I really recommend for getting rid of clicks and and mouth noise. It's brilliant. Okay, perfect. So RX seven there. And what was the what processor Do you use is Adobe Audition. Yeah, I use my DAW is Adobe Audition, which I've been using for decades. And I just I think it's the best tool for for voiceover recording specifically, like it's really just designed for for voiceovers, I'd say, and it's called audition. Yeah, exactly. Right. Just lines up to. Awesome. So Alright, um, here's a question from, I have our access to our RX seven note, D click and four dB noise suppression in my input chain, can this be considered a raw file? I, I do comply that before I save my raw and for the reason that I like with my audio engineering hat on. Like, I can't tell the difference between the before and after, apart from the clicks are gone. Like it's one of the most transparent plugins that like I've ever heard, where people often fall wrong is they put in like a noise and either a noise gate or they put in like noise suppression tools, or his suppression or you know, one of those things. And you can really hear it degrades the sound of the audio, it gives it a really mp3 kind of with the SS get all shimmery and kind of weird. And that is not considered a recording at all, like an audio engineer would really, really rather have the pure thing that came off your mic, then you try and do any noise reduction, plugin activity. Because if you get that wrong, it's like you really can't go back, you've lost the quality. But now if the click when used sparingly. Like it's absolutely transparent. So I don't think it reduces the quality of the recording at all. So for that reason, I put it before my save my recording. Yeah. Awesome. Awesome. Yeah. And a question here. And and this is actually one that I'm fairly interested in. What is your take on normalization? Yeah, what's your take there? This is the big classic thing between, you know, when normalization sits between compression and hard limiting, normalization is not compression at all, all it is, is automatic gain. So my problem with normalization, why I never do it, is because it gives you inconsistent final audio levels. So what normalization does is find the peak of the file like so. And you often get this when you say like words like cat, or, or whatever, like when you've got a plosive or a or a real fricative sound in the audio. That often makes like quite a spike in the audio and normalization, we'll look at that spike and think that's the loudest part of the audio, and then it'll increase the volume of everything in your audio to meet so that that fits perfectly up to zero dB. The problem with that is if you didn't have that click in there, then the audio is going to be a lot louder, because then the peak of the file will be somewhere else in the audio. So normalization it's really only good if you know that your audio is consistent and doesn't have any random peaks in it. a much better way to do it is using compression. Because what compression will do is take any peak and reduce it by, you know, a set amount, and then it'll gain everything up proportionately. So you'll always end up with a much more consistent volume than you will with normalization, you know. So yeah, I mean, a good way to test that is to, you know, record a piece of audio, until you get one of those mouth clicks that just, you know, it's sort of peaks, then normalize that, and then save a copy and then normalize it without that click in there, and you'll get to drastically different audio levels. So I steer away from normalization, even though it's recommended on quite a few places. Definitely. I know that's, that's something that we typically recommend, like negative one. And so, but that I'm not an audio expert. So we'll get into that. And quick question here from Aaron, how much effort should you be putting into editing for an audition? Like, do you go to the max? And I mean, personally, I would say, Yeah, you're delivering what the clients going to see So what is what is your take there on processing and editing for an audition Absolutely, like an audition should should sound like you doing a part of the real job? Like it should be? It should be, you know, what you see is what you get, you know, if you went into a restaurant and and you know the food looks different, or is different from described, when you actually go to buy it, then you're going to have a problem with it. And it's the same with client audio. So I would I supply the the processed version to an appropriate standard. Plus, supplying the raw and your audition is, is generally getting like there will be other voices who are in the runnings, which will compress it. And suddenly, this will sound a lot more exciting than yours. Because, you know, they've got they've got a louder volume going through. And depending on the genre, of course, like, you know, could sound a lot more interesting. So if you're not, if you're not compressing your auditions, then you could be losing out jobs, because other voices just sound more exciting than you do, you know, because it is kind of an arms race when, and I've done casting where you've got 100 voices to listen to, and the ones that don't make technical quality. Other for me are the ones that get lost first, you know, of that list. So, so definitely, yeah, I don't over compress. Again, it's one of these things you develop a feel for. But except if it's something like an audio book, or if they specify that it's, you know, that it needs to be in RAW format, for example, you can get away with that. Yeah, awesome. Awesome. And that kind of leads into a question I see here, which is, which is perfect. Where's a good place, one that you think is reputable upon it, to start learning about compression? And, you know, hopefully, at least be pointed in the right direction there? Absolutely. I mean, it's something you know, there is a kind of a, there's a little bit of a gap in the market in terms of, you know, there's lots of voice training out there. There's lots of people who are, you know, who paid by the hour to do voice training, but not much in terms of technical training. So there are some out there who will sort of offer technical training and you know, I can offer technical mentorship as well as part of my coaching. There's other things like, you know, there's platforms like gravy for the brain, for example, which teach more sort of broad audio skills. There's YouTube, you know, if you type in how to compress for voiceover, trouble with YouTube is that sometimes the most popular videos aren't the best videos, and they can actually see. So there's no kind of like a vetting of this kind of stuff. It's very true. Yeah, exactly. So you can you can go down so someone else's rabbit hole there and start compressing completely inappropriately. It's a bit like in GarageBand, like the voiceover setting, engagement is hopeless of voiceover. It's hopeless, it sounds. So it's like whoever came up with that was just guessing, basically. Yeah. So I'd say yeah, there are a few different displaced spaces that you can, you know, get training for, for compression, and technical skills, but not as many as the actual sort of, you know, the performance side of voiceover. So it sounds like a really good place to start is with your expert here, Toby. Awesome. And I've got a question here from fleece. Any thoughts on dealing with plosives? You know, he said, up filter, but I'm still finding them throughout my auditions. What do you do with that? Brilliant, so yeah, I am, I went through a phase with a really sensitive mic where a pluses were still just getting through. And what you can do is, you can either, like the best way to do it is to increase the distance between your pop filter and your mic, but then you can't really get in for proximity effect. So if you need proximity effects, you need to be close to the mic. As well as having no pops, I'd suggest using two or perhaps three pop filters. Sometimes like that does help. If they're still getting through occasionally and you just want to edit them out, then having a hot key on your keyboard that just does a high pass filter to about 120 hertz is really good, then you can just highlight the pop, hit the P on your keyboard, and I'll just whip out the pop straight from there. And if you just do it to the plosive it doesn't really affect the words around it. So you can't hear that that bass drops out for that instant. So that's two options in terms of you know how to control those places. Awesome. And I know you touched on this briefly with regards to knowing knowing the end client and what it's going to be used for. And I have a question here is editing for animation the same as commercials in terms of space between lines since normally, there's another character line in between our lines, and there are normal breath between what's your What's your idea there? I think definitely if if someone's going to use that as an edit point, so they're going to, you know, cut up your audio and then stitch it together with another voice, for example, you're leaving a good two second gap, you know, like, a pregnant pause, something that can't be misconstrued. It's also going to help your editor who's who's taking the audio and changing it, like they'll be able to visually see where those edits are, if it's a longer than normal gap. You can also put markers in I know, an audition, you can and probably Pro Tools too. And that can help audio editors, too, in terms of illustrating where where you're making your edits. Awesome. Yeah. So, um, Christine has a question here. She's noticing a hissing noise that she's hearing at the beginning of a recording, what do you what would be your guess at where it might be coming from? She also has Adobe Audition, by the way. Okay, cool. Um, usually, hiss comes from either a piece of malfunctioning gear, but it also happens in sort of in cheaper sort of, you know, interfaces, like, sort of, you know, entry level interfaces, if you have your gain knob, you know, more than 75% of the way up. So you're, you're gaining quite a lot, that's when hits will come in, and it's in that last 25% of gain that you've got on the dial there. The reason that you know, $2,000 interfaces, or $2,000 interfaces is not that they actually provide better quality normal levels, it's when you start to gain them up, there, inherent noise is much less. So you can get a lot more volume without that kind of inherent noise. So it's probably happening either with a malfunctioning mic, you can change your cables, that can be a big thing. Sometimes I'll just wiggle the cables. I had a weird thing the other day when suddenly noise was occurring on my recordings. And I was, you know, I checked everything, and it was fine. And then I wiggled the cables, and it went away. So it's just a little bit of dirt in between the contacts there. So that can be that can be a real thing. Awesome. And Mary's wondering. So this is kind of going back to normalization. So she said I'm having problem with volume after I normalize. When I normalize the volume blows up, she uses a Focusrite Scarlett to itu interface. And audacity, there are volume controls on the interface and in Audacity, should you be using those to control the valve volumes? What's your kind of take there? Hmm. Let me say so, noise will only be introduced at the recording stage, like in the analog stage between your voice and your interface, once it's inside your interface. And in the digital realm, noise won't typically be added, it's only something that happens in the analog space. So by normalizing you're increasing your voice volume, but you're also increasing the noise, the noise that underlies that, which is why it's important to try and get rid of it, you know, in your analog stage. So I would like try and get a relatively healthy level into audacity, but not not a peak level. So I'd sort of, you know, be peaking at sort of minus nine minus six, when you're recording in and then doing the rest of your gain inside audacity, because that's just gonna make things bigger without adding any noise, which interfaces sometimes can do. So kind of, yeah, try and do do different experiments, try and record and really quiet and then gain it up on audacity, or try and record and really hard with your gain up on your, your Scarlet. And if you've got the same amount of noise, then that noise is just there the whole time. So it's probably your mic or your leads, or the inherent noise in your interface. Awesome, awesome. And now, I'll introduce the last question here. Because I know it's one that's probably on a lot of mine. Um, best way to get ahold of you, Toby. questions that we didn't get to, by the way, feel free to reach out to Toby. And that's way to do so. Absolutely. So yeah, my email yet Toby at Toby Ricketts calm as is the best way to get hold of me. Awesome. Toby at Toby ricketts.com, for any questions that we didn't get to feel free to reach out to Toby, if you've got any interest in learning more about audio. I know. He's a amazing teacher upon that. So without any further ado, thank you all very much for joining today. Really appreciate you guys setting aside some time. Toby couldn't couldn't say thank you more credit and judging by the the comment and chat section. Everyone sharing that. Thanks. So thanks for setting aside the time and helping us out here. No problem. Thanks, everyone. Stay safe and go well. Awesome. Have a great day, everybody. Until next time. Have a great day.

An interview with Graeme Spicer

In this episode, Toby talks to North American / Canadian Voice over industry legend (and Current Gravy for the Brain Territory controller) Graeme Spicer!

In today’s episode they discuss:

How voiceover artists are moving out of cities to the rural regions

How Covid 19 has taught producers that home studios are adequate for recording spots

Graeme's past career in advertising and as a marketing director and how this influences his current voice craft

Why group script read-throughs are so useful, why watching others is such a good way to learn

The previous organisations Graeme has been a part of; WOVO, Edge Studio, Voiceovers.com

How advertising has changed from using a single brand voice to a new voice for each campaign

A typical day as a voiceover (if there is such a thing!)

The Canadian accent, and how to master it

The difference in attitude between US East Coast and West Coast, and how it applies to VO

The benefits of showing range versus doing one thing really well

How modern casting has changed to be much more inclusive

Is warmup and vocal health important

How to use 'your instrument' better

Favourite voice genres vs the one you get hired for

How the damands of home studio operators is increasing

What gear are we using to record?

How do you decide on compression levels for your reads?

What is in the VO secret sauce?

How many agents do you have?

Is it important to have an agent?

What is the current state of the Pay to Play sites? And where will it go into the future?

How TTS and AI voices are making inroads into the world of VO

And MORE!

Here is a transcript of the interview:

Toby Ricketts

Welcome to vo life presented by gravy for the brain Oceania, the interview segment where I talk to people in the voiceover industry who are agents or they're producers, or they've also brought us to the top of their field so that you can hopefully benefit from some of the advice they have to give. And today on the podcast, I'm very pleased to present my good friend and fellow Gravy for the Brain territory controller, Graeme Spicer from Canada. Hello, hello.

Glad to be here. Absolutely. It's very, very good to chat to you. As I was just saying before, like we've, we've met briefly sort of in in zoom meetings and things and I and I had a sense that you were sort of, you know, voiceover kindred spirits. And so I wanted to explore that and find out more about your history. I'm fascinated, that used to be in advertising, and you've really kind of like, been around the industry for a long time. So I'm keen to sort of explore some of the aspects of the voice and industry who, which some people might not realize exists. So

Graeme Spicer

the way you say, I've been, you know, just you've been around the industry a long time, that doesn't sound so good

Toby Ricketts

just reading website, just reading your website. So you're based in Canada, we're about in Canada.

Graeme Spicer

I am about I just moved last. During the COVID, we bought a little house in a community about an hour outside of Toronto, I had been in Toronto for like 30 years.

Toby Ricketts

So I'm just outside of Toronto now in a little city called Hamilton. Oh, nice. So we both were both part of the exodus from the cities, the voiceovers saying, "I don't need to be in a big city anymore. I can go and do it anywhere in the world." I can't remember. Actually, that's not true. I can remember it since last March, when the entire world shut down. I have been in a recording studio other than my own once. That's it. I mean, there's no finally, what we already all knew is that, you know, we could do our job just as well or better remotely than we could actually in studio. Finally, all of the producers are starting to figure out and it makes their lives easier, too. So absolutely. Like, I mean, I've been saying for a long time for two local producers here in New Zealand, that, you know, I don't need to fly down and be in the session with you know, it's nice to sort of, you know, shake hands and everything, but everyone's learned during COVID that that's not necessarily true, you can have just as fruitful a business relationship, you know, via zoom, and using, you know, source Connect, and these voiceover tools, and there's really no compromises.

Graeme Spicer

Yeah, I mean, source Connect sounds as good as if I was actually in the studio with them. The technology is flawless. And, and yeah, I mean, it's nice to get FaceTime in with these people on occasion, because I think that that helps build relationships. I think that the whole idea of having, you know, FaceTime is different now than it was pre COVID.

Toby Ricketts

Yeah, absolutely. And I always think you get a better performance with someone who's comfortable in their own home studio have a source Connect than you do for someone who's been sitting out in traffic for two hours. I've had two coffees, and I've just met all these new advertising people like I love the fact that there is this kind of curtain of privacy almost that sorts can it gives you because you can be in your pajamas. Like literally it's that dream that we talked about 10 years ago, but working on the internet, you can be in a big business meeting. And I've been doing commercials with, you know, 10 corporate executives from some big car company in the room in LA and I'm set here in my little studio in the middle of nowhere in my pajamas, and no one's any the wiser.

Graeme Spicer

Yeah, well, I suppose in in your case, that is literally true because of the timezone difference. When it's morning in LA. It's, yeah, it's a bizarre time of the day for you. So it's very early. Yeah,

Toby Ricketts

I may or may not be wearing pajama trousers now. So speaking of sort of, you know, advertising an ad, Matthew used to be an ad man, right?

Graeme Spicer

I did, I spent the first kind of 25 years of my career. Working on the other side of the glass. I worked at various advertising agencies. And then I went client side and worked as a director of marketing on the client side for, you know, several years before I kind of decided I didn't want to work for the man anymore. And voiceover was giving me a creative outlet that I just I didn't have worked in the corporate world. But yeah, I worked for 25 years in the advertising business and all of the stories you've heard from Mad Men, and they're all true.

Toby Ricketts

I'm surprised you would survive the alcohol poisoning.

Graeme Spicer

With a smoking I thankfully, I hit the industry just at the very tail end of the Mad admin era. So I did some drinking at the at the onset of my career, but certainly not as much as Don Draper and the rest of the Mad Men crew seem to have done.

Toby Ricketts

And I imagined that that would form a really good foundation. And it would really inform the way you market yourself and performance of voiceover. Correct?

Graeme Spicer

Yeah, I mean, I probably could use it more effectively from a marketing standpoint. I don't really. But I do think that it helps me understand more quickly, the essence of what the writer was trying to get across when they wrote that particular radio spot, or that particular televisions, but because I understand the business behind where he ended up with this script. So I do think it helps inform my reads. And now I'm going to start using it more effectively from a marketing standpoint. After he pushed me into Adobe,

Toby Ricketts

absolutely, um, yeah, because I mean, I was in radio, and then I was in a, you know, I was I was an engineer in a recording studio before that. So it's, I feel like that really was useful in terms of whereas if you watch the process in action, with a voiceover artist in the studio, you can learn so much, like, which is why I think like, gravy for the brain, script, read throughs, where, you know, everyone's having a go and watching and hearing the feedback is so useful, because like, if you've done that, you know, 1000 times, you get so much better just from watching someone be produced. So I've definitely felt felt that way, as an engineer that I've seen it done so many times that it's, it's easier for me to transition to doing it myself, you

Graeme Spicer

know, I have often thought that in, in a workshop, or group or group read situations that I've always learned more observing other people read, then when I'm actually reading myself, because I'm nervous, and I'm, I'm not really, you know, fully aware of what's happening, versus when I'm listening to somebody else, I am hearing the direction that they're being given. It's easier for me to internalize that hopefully, our our students agree for the brain find the same thing.

Toby Ricketts

Yeah, I'd say and I think that there'll be a, like a really good sort of brain psychology reason for that. And that when you do have the, because it is nervous getting up in people and reading, when you're sort of not used to it. And when the adrenaline kicks in and your fight or flight kicks in, you know, your frontal cortex, the part that makes decisions and rationalizes things shuts down. So you're kind of just acting on instinct, and like a, like a, something, you know, deer in the headlights. Whereas I think when you're standing back, and you can, you know, rationalize everything and hear the feedback and hear they're not applying the feedback or whatever, it's a lot easier to sort of Judge from the sidelines. So,

Graeme Spicer

which is another reason probably why we can deliver as good or better performances in our own home studios remotely, then we can actually in front of 10 people behind the glass all staring at us as we're trying to perform the basic copy that's been given to us. Absolutely.

Toby Ricketts

Yeah, exactly. Because once you know, once you've spent so much time in your own space, especially like doing auditions in front of a computer, it kind of feels like another audition, sometimes just with direction instead. So it's it really aids there. So let's do a quick tour of where you've been in the industry in terms of voiceovers because sort of in preparing for this, like I see that you you were a big part of sort of edge studio and for a while sort of voiceovers calm before coming to grow for the brand. So what organizations have you been involved with throughout your voiceover career? And just tell us a little bit about that experience?

Graeme Spicer

Well, I've been a member of world voices wovo since since it started, and I spent a period of time on the board at wovo. I was the managing director of edge studio, actually, edge studio was a great role for me, because I was able to take, you know, the 25 years of business experience that I had, and apply it to this business that I love voiceover I mean, it was it was a it was a good scenario. But it was hard to do that job living in Toronto and being based in New York. if for no other reason, from an immigration standpoint, it was a little dicey. So right. But I was the managing director of edge studio for four years. And I spent a brief period of time@voiceovers.com that I'm not going to spend much more time on other than to say that I was there. Fair enough. They are going through a lot of transition there right now. They've really been purchased by a venture capital company out of Canada actually called tiny, tiny capital. And I think they're they're doing some retrenching at voiceovers.com

Toby Ricketts

What is it with Canada and voiceover services? voices.com is based in in Canada. And you know, as you said, there's a lot of investment. It seems like it's quite sort of, especially from the money side of things Canadians believe in it more than Americans do. I mean, voices.com, voice123 the two biggest sites are based outside of America, which surprises me. Yeah,

Graeme Spicer

I mean, voice 123 likes you to think that they're based out of San Francisco, but they're based out of Columbia. Yeah. The President - Ralph actually sits in Holland I believe. So,

Toby Ricketts

yeah, completely. I'm the, what's it called a distributed workforce don't know they will ever have any offices. So it's, it's kind of weird. Like,

Graeme Spicer

I think they used to have an office in Columbia that they've, they've disbanded and everyone works remotely now. Well, welcome to 2021, the way of the world where I think companies are realizing that all of those expenses that they've been paying on, you know, expensive rent for offices and stuff, some of it, a lot of it is necessary.

Toby Ricketts

I would be very worried if I was a commercial building on it in a big city at the moment.

Graeme Spicer

Absolutely.

Toby Ricketts

So tell us about some of your voiceover work, like your biggest sort of gig to date. Some work you're most proud of, what would you What would you say? You know,

Graeme Spicer

it's funny, when I first got into voiceover, I thought I was going to be the, you know, because I had spent a little bit of time in radio back when I was in high school, and I thought I was going to be the big monster truck guy. And as it turns out, that's just not me. That's not my voice. That's not my personality. As you can probably hear, there's a bit of a raspy voice, I do a lot of like truck stuff in beer. You know that? That kind of stuff. I was the voice of a brand of beer here in Canada called Laker beer for several years. So you know, I'll occasionally get stopped in the supermarket or wherever where someone is heard my voice and your voice? Are you the Laker guy

Toby Ricketts

stopping using beard oil. And

Graeme Spicer

that's been a couple of years since that ran actually Laker hasn't been advertising on radio so much in the last couple of years. So

Toby Ricketts

it shows the power of voice as as a part of a marketing strategy, doesn't it? And I feel like that to listen that like the the millennial management coming through advertising now doesn't appreciate as much as their predecessors perhaps because I know in New Zealand here, the biggest brands used to have like one voice that was just the voice of their brand. And that was it. Like I knew as soon as they spoke, it was Oh, you're the telecom guy. But since then, it's like every campaign they cast for, and it's different every time, which is well confusing.

Graeme Spicer

And that's really been a trend in the US as well when we're looking at some of the biggest advertisers or insurance companies. So let's take Geico as an example. Where you know, Geico is famous for the Geico Gecko,

Toby Ricketts

but they visit with a funny little voice.

Graeme Spicer

Exactly. That kind of Cockney, East London was just adorable. It's a great campaign. But but they also are running concurrently, you know, other campaigns as well, again, always using humor, but but they're not sinking all of their, all of their money and, and, and all of their grps into into the one, you know, like go Gecko campaign.

Toby Ricketts

What's the GRP out of interest?

Graeme Spicer

Oh, gross rating point. It's a measure of television advertising. Right. Interesting. Cool.

Toby Ricketts

I was like to learn new acronyms. So what what's the normal voiceover day for you? Is this after thing is a normal voiceover day?

Graeme Spicer

Not really, which is I think, is one of the reasons why I love voiceover so much is I'm a very early riser.

Toby Ricketts

You I think I got a message from you, which is about sort of 2:30am your time.

Graeme Spicer

Yeah, possibly. Yeah, I just I don't sleep very well. And I'm usually up by, you know, quarter to five or five o'clock local time. So I find my most productive time is, is in those first few hours. And it's not doing voiceover so much because my voice is, you know, it takes an hour or two to kind of warm up before I'm really ready to voice it. But I find those first couple hours when it comes to doing administrative stuff doing my invoicing and, and trying to chase down people that owe me money, things like that, is that's good time for that. And then I kind of, you know, dive into whatever has accumulated in my inbox since the previous evening. You know, I work with three or four companies that do a lot of IVR and phone prompts and a lot of that stuff because it's European based. The companies are European based rolls in overnight my time. When I arrive in the morning, there's usually some stuff there that needs to be done for that. You know, I'll take a look and see what's new on some of the online casting sites that I'm a part of, and, and if there's anything particularly juicy, I'll I'll throw in my auditions for that. And then, you know, I kind of start into whatever kind of larger projects might be on my plate at that particular moment, whether it's an E learning project or, or something like that. Hmm, fair enough. Yeah,

Toby Ricketts

yeah. I'm the same in terms of like, Who am. I like that the days? No, today is No two days are the same, and that you're not quite sure what's going to arrive in your inbox that you'll have to deal with the next day. And sometimes it's a fantastic surprise. It's like, Oh, you know, you're the new voice of this Google department or something. And it's like, yeah. And and other days at the quiet days at the moment, they're also great to for me, because I'm putting the answer I was saying before, I'm putting the finishing touches to my house. And so anytime I can spend on the building site, like finishing off that is also great. So it's nice to have a balance of those two. And I feel like voiceover could probably be the best job in the world for work life balance, I reckon.

Graeme Spicer

Well, certainly. It's not like we sit at a desk, and we turn away on spreadsheets for eight hours a day, is that, you know, I'm not saying that our business is an easy one, because it's not, and it takes a lot of work to be successful at it. But it's one of those things where it's either feast or famine is that, you know, we we can do one session and get paid $5,000 for it. And then there's nothing for the next two days or three days, nothing like that. So yeah, it gives us that flexibility. Like, before I jumped on with you here now, I was in my bathroom, grinding out some tile so that I could make my my earnest register fit in the end where we just freshly had tiled in the bathroom floor. So

Toby Ricketts

I'm sorry to take you away from your grinding. Very good, right. So I as I was saying before, as well, I am and like regular listeners will know I kind of split voiceover into three sort of parts, which are equally important. the craft of voiceover, you know, how you actually perform voice health, all that kind of stuff, that the technology of voiceover how you record yourself, and then the business how you, you know, market yourself find work, and then, you know, charge money for that work. So, I just want to take one of those, each of those sort of areas. You know, I just asked you a few questions around your approach if that's all right. Firstly, so you're from Canada and I have been asked a little bit recently because I'm sort of a multi accent is to do a bunch of different stuff in different accents. So I've been asked to a Canadian accent. And it's one of the accents I'm least familiar with, and it annoys me. So I was kind of like going to get like a short little masterclass on what makes the Canadian different accents different from the American accent like what are the key differences that perkier is that when you hear Oh, that's not a Canadian accent.

Graeme Spicer

We tend to keep our mouth more closed, like, you know, the infamous out where, you know, Americans it's it's actually out it's three different sounds in there and your mouth actually opens quite wide as you say it, versus Canadians words, just out of our mouth is more closed. Hmm. And, but it's really subtle. The difference between a Canadian and an American accent. Usually, when the Americans are asking for a Canadian accent, because they're doing work for Canadian client, all they mean is they don't want someone that sounds like Colonel Sanders or, or something like that, where no obvious regional accent. There's, there's an accent that's kind of closest to what to how we speak in Canada. It's probably like Chicago, Wisconsin, like that kind of Illinois, Wisconsin, that kind of mid Upper Midwest. Yeah,

Toby Ricketts

that's kind of a spectrum that sort of fades into Canada. Isn't that like you lose those those now? There's the sort of the freshness and that kind of Yeah, it does get more focus. If you're a fan of,

Graeme Spicer

of old movies, but Fargo the movie?

Toby Ricketts

Absolutely. Yeah. Minnesota.

Graeme Spicer

Francis McDormand. McDormand speaks with that.

Toby Ricketts

Brilliant. Yeah, it's beautiful.

Graeme Spicer

And that is sort of a Canadian.

Toby Ricketts

And I'm sure, like when you say a Canadian accent about like the New Zealand accent, there isn't one New Zealand accent. There's all kinds of you know, socio economic factors, location differences, etc. So I mentioned there's a bit of a range, and you can tell where someone's from.

Graeme Spicer

Absolutely. You know, there's, like, someone from the west of Canada tends to sound like someone from middle of Canada. But if you go to the east coast of Canada, like Newfoundland, Newfoundland is their, you know, they're famous for having a very strong, strongly accented delivery, which is really quite lovely and adorable, but it is a specialized thing that would be hard to, it's hard to find good voice actors from Newfoundland because most of them grew up with such a strong regional accent that you know, if you're not doing radio commercials for Newfoundland, it's pretty tough to sell.

Toby Ricketts

It's probably quite similar. I imagine that like America, I feel like America and Canada and New Zealand and Australia are quite similar in terms of like, we've got a, we've got a big neighbor who's kind of a bit louder and has a bit, you know, more sort of size in the world. And we're kind of like the quiet cousin, if you're like that with like, no one can tell our accents apart. But we can tell our accents apart a lot. You know, the Australian versus New Zealand accent, it's very subtle, but for Kiwis and Australians, it's like, blinding headlight differences, you know.

Graeme Spicer

So there really isn't as much of a difference between Canadians and Americans,

Toby Ricketts

right?

Graeme Spicer

I will often be pegged as a Canadian, when I am just speaking to someone like I'm speaking to you now. But when I'm in a voiceover booth, you know, I can put on a fairly neutral accent and no one like I've done a lot like I'm the national voice for Lennox home heating and air conditioning products in America. I've done a national campaign there that's running right now. And no one's ever gotten back to the client and said, You got a Canadian for that.

Toby Ricketts

I feel like Americans are kind of flexible, like there is this whole standard American thing. Like, which is like, you know, the voice of American it's, I feel like it's the easiest accent to do, which is kind of a it's kind of like a soft California and kind of, you know, Midwest II kind of thing. But like, there is so much cross pollination between accents increasing in America, and people don't seem to notice that much. And I wonder if they're a bit more flexible. They're used to hearing sort of slight variations and an accent. And it's not as important perhaps they'd really like nail that the the accent unless you're really distracting someone.

Graeme Spicer

I honestly think that when it comes to being a voice actor working in the us that there is, it's far more important, like West Coast delivery is very different than East Coast delivery, the actual craft. And I think that that is more important than trying to nail a specific West Coast versus East Coast accent. It's not so much the accent as it is.

Toby Ricketts

It's like the attitude. Absolutely. Yeah. That's really interesting.

Graeme Spicer

It is a it's a different vibe that comes from a West Coast. spot.

Toby Ricketts

Yeah, absolutely. There was a brilliant series recently. I think it was wired, did the did around America with the accent expert, his name escapes me now. I can't remember what it was. But I'll put a link down here. But but it's like he does three parts of American accents. And I didn't realize just how much variety there is, especially in the East Coast. It's just crazy. Absolutely, like proper state accents. And it's just phenomenal.

Graeme Spicer

So like, in in the New York, New Jersey area, you just crossed the Hudson River he had someone from New Jersey sounds completely different than someone from New York.

Toby Ricketts

Yeah. And the bar is even like the Bronx, etc. It's

Graeme Spicer

like, very distinct.

Toby Ricketts

accents, one of the things that just fascinate me, you know, in terms of that way, how differently people can speak. And do you do you ever do offer accents other than Canadian and sort of standard American? Do you ever venture out?

Graeme Spicer

I've never been a big character guy. And, and even the characters that I do offer tend not to be so much grounded in a different accent or it's my it's usually more than just a different persona that I try to work with.

Toby Ricketts

Yeah, right. Interesting. Yeah, it's, it's, there's the interesting thing in voiceover, like when I teach my sort of in person voice Academy course, we write down all of the different places you can find voiceover, and they fall distinctly and or not distinctly, but there's a spectrum of you know, straight voiceover, quote, unquote, and then the character of this end, and then you kind of realize that when people are reading a radio commercial, it's kind of a character, it's kind of the character of the voiceover guy, you know. So it's an it but it's interesting that there is this, you know, there was this really smooth sort of spectrum of between sort of, you know, your traditional straight voiceover and then just to the genius of characters and cartoons and animations, etc. Yeah, that's fascinating. How important is range? Do you think to being a voiceover artist?

Graeme Spicer

I think it depends. I, in smaller places like Canada, like in here in Toronto, having a wide range is very helpful. Because there's only so much work to go around and being able to being able to be potentially cast for, you know, any one of, you know, the 20 different jobs that may be circulating around town at any given time. Is is helpful versus in Los Angeles or in New York, like in New York Joe Pesci can make an entire living just doing Joe passion. He doesn't have to. Yes not to do anything else other than, you know that one voice. I remember, if you remember, a voice actor named Lorenzo music, who was based out of California, he was the voice of Garfield the cat. But he had that real kind of monotone. Very droll delivery. That's all he did. That's all he did, and was able to make a, you know, a great living at it. So I think it depends on the size of the market you're in.

Toby Ricketts

And yeah, it's interesting. It's an interesting marketing, sort of conundrum in terms of like, do you go abroad and say, you know, because some sometimes like, because I do quite a few different accents or different deliveries, and I've got lots of work showcasing all of it. But it's a bit confusing as an end, someone hiring a voice, if someone just says I can do anything you can like, okay, but if someone comes to you and says, I do the best cockney accent in the world, you're like, oh, shout to me, you know, I wait till I've got a cop. Next, I'll write something for you. That's got a cockney accent, you know. So it's, but you know, that does shoehorn you into into kind of a corner. So it's a very interesting marketing decision to go both ways.

Graeme Spicer

Yeah, I have found that somewhere in the middle has worked best for me is that I tend to get those Mike Rowe sort of roles that, you know, the narrating TV shows and things like that, that construction. And yeah. blowing things up and things like that. Yeah. It tends to be where I fit and a lot of beer and pick up drugs. Yeah, exactly. Yeah. stuff, huh.

Toby Ricketts

Yeah, it's interesting how we sort of gravitate towards certain voices for certain things. And it's an interesting time in the voiceover industry, because we're kind of being forced away from stereotypes, you know, like that. You can't there are no castings anymore that say, I want you know, a 40 year old white male to do that. It's like I every every casting that comes at the moment says, open to all submissions from any ethnicities, any genders, everything, like every single casting has that. And I wonder if that is genuine? Or if it's a kind of a disclaimer saying, Oh, no, we're not being racist. We cast everyone. When, you know, I wonder how much of that is for show? Or how much genuine you know, anyone could actually do this role? Because I feel like when you see the ads produced, nothing much has changed. Yeah, what are your thoughts on the on the way that it's changed now, so that, you know, there's lots of casting going on for which is meant to be indifferent to race and gender, etc? But sometimes, kind of, yeah, what do you think what's going on at the moment? Because it's kind of confusing. Certainly,

Graeme Spicer

certainly, practically every audition that passes across my desk now has like bipoc, or something like that in black indigenous people of color. I think that there's a lot more sensitivity within the advertising community towards being more inclusive. I don't think that that necessarily is excluding anybody either, though. But, you know, you can see it very evidently, when you look at I was just remarking to my, my wife, the other night, as we were watching some TV, is that, you know, practically every couple on TV now is either it's a gay couple, or it's a bi racial couple, or, you know, they're going to extraordinary lengths to try and demonstrate their inclusive inclusivity. And I don't think that's necessarily a bad thing.

Toby Ricketts

No, no, no, I think it's definitely it's definitely a good thing, isn't it? But what my problem was, being someone that does accents was, you know, if I'm asked to do an accent, for a minority, for example, I do really well, I'm just hypothetically, then, you know, do I deserve to take that away from someone from that minority who might do almost as well or something like that, you know, when your job is to is to pretend to be other people? Are you taking away the work from those other people? Like, I know, the Simpsons voices, you know, there was that thing with the Indian voices? And if you're, if you were, you know, doing ethnic voices, for example, is that morally justifiable these days? And so it's been an interesting debate. Yeah,

Graeme Spicer

Hank Azaria from from the Simpsons issued, you know, quite a profound apology, just fairly recently, in the past month or so, where he basically apologized for APU and then the fact that he has, you know, extended the stereotype of the, you know, Indian convenience store owner far longer than it deserved to be extended. And there's been a real debate within the voiceover community in the past couple of years about whether if, if the spec on a breakdown is asking for an African American Nail, is it okay for a white person, like a Caucasian person to audition for that if they can do a authentic African American accent, like there was a case a couple years ago of a white female voice actor, based on the west coast, who did a real, authentic African American dialect. And she really when she was kind of exposed, because she actually had a whole different persona, she had a different website, the whole deal, you know, to, to kind of portray this, this, you know, African American woman, right? She was pilloried in the industry, for, you know, maintaining this persona. So I think that there's been such a predominance for 50 years or more of every role of going to, you know, white males, that now if there's an opportunity to cast an African American male to play an African American male, then we should probably go with the African American versus some white guy that can sound like that.

Toby Ricketts

Yeah, absolutely. Yeah. Yeah. Yeah, it's very interesting time. But I think we've come out on the right side in terms of you know, everyone's accepting that, you know, in the industry, which is good. So to completely change tech, because we kind of were talking, there's so much good stuff going on, we're kind of not getting through the blood, lots of questions that I want to get through. So pretty quickly, what's your Do you have a an idea about vocal health and warm ups, etc? How much emphasis Do you place on that?

Graeme Spicer

Not nearly as much as I should

Toby Ricketts

tell you my answer. Exactly. I teach it but I don't do it.

Graeme Spicer

I think it's important. And I think that Peter Dixon's warm up technique that is in built into one of our grades for the brain courses, and I can't remember right off which one it is, is dynamite. And Peter Dixon, who, you know, we all aspire to be Peter Dixon. Does, you know, he religiously does a vocal warmup before, before he does any sort of work. That's, you no strenuous at all. So, you know, if we go by the people that are really at the top of the game, they do do vocal warm ups? I do. Some humming, and that's about it. Unfortunately, not before I start in the mornings. Yeah. I guess part of what I do tends to some of that sometimes that morning voice I have that gravel is even further accentuated. And that's not necessarily a bad thing, depending on the particular the particular audition or project I'm working on. Totally. Yeah,

Toby Ricketts

I mean, I definitely find that the first thing in the morning before warm ups is kind of my best, like my some of my best tones, But the trouble is getting back there and having a live session like three in the afternoon when you haven't got their voice like trying to match it is really tough.

Graeme Spicer

I you have to schedule it for eight o'clock in the morning session. No,

Toby Ricketts

no, not. The other day, I actually paid the price for it because I did a a network voice for a, like New Zealand radio network here. And it's really kind of intense voice. So like, you really push your voice like in every everything. And this is like a half an hour session, but by 15 minutes, like I was hurting. And I was just like, I'm not sure I can make through the session like I should have, I should have warmed up, but I did push through, but then it just hurt for like a day or two after it. So I backed off on audition. So you do pay for not doing it so forth sessions where I'm really gonna be using my voice, especially long form anything over five minutes or something, I will I now will instigate just even just just reading interspersed with warm water just to kind of get everything going first. But especially those imaging sessions, they're really tough.

Graeme Spicer

I think that a big part of it is also it's warming up, but it's also knowing how to use our instruments because there's probably a way that you can achieve that same sound that you're looking for for that imaging project that isn't as hard on your voice as breathing as a speech pathologist in order to know about the positioning of of the sound in various spots in your throat and in your mouth. So

Toby Ricketts

possibly even just turning up the gain on your mic and your headphone volume, because then you back off physically in terms of producing noise.

Graeme Spicer

Well, and I certainly you know, I've been lucky enough to be like in studio with like, some of the best trailer guys in Los Angeles, Scott Rommel as an example. Scott Rummel when he's doing a trailer is barely speaking above a whisper. He is so quiet and he's ready. up on is 416? Or is 41. Six as to Yeah. And and he's speaking barely above a whisper. And that's Guess how he can pull off that trailer voice? You know, eight hours a day, five, six days a week?

Toby Ricketts

Yeah, I remember hearing a really interesting podcasts on the voiceover via social I think it was and they talked to like, you know, death metal band lead person singers who basically just get up there and scream for 90 minutes, because I don't know about you. But if I have to do anything that involves raising my voice even slightly like little and screaming, my voice is shot for a long time. So how do they do it? And they have a special technique, they learned a special technique where they can make it sound like they're really screaming. But again, they're barely making any noise. And they just got their hands cut around the microphone to make it sound louder than it is. So it's very much the same for voiceover. Yeah, yeah. How interesting. What's your favorite genre? Mike, I guess you have a favorite perhaps. And then there's the one you work in most, or maybe they're the same.

Graeme Spicer

But when I work in most is probably commercial. The one that I really enjoy doing is broadcast narration, like in short narration. I've done, you know, a number of different series for, you know, North American networks like HGTV and Discovery Channel, things like that. And I really enjoy doing in show narration.

Toby Ricketts

Yeah, absolutely. documentary IMC

Graeme Spicer

is a lot of fun, where you're actually, you know, you're there with the showrunner or the producer, the director story, and you're actually working to picture which is challenging, it's fun.

Toby Ricketts

Um, another thing I've had this request recently from a couple of auditions is when you need to be set up to do in picture, you know, because of COVID, now, you know, used to go to a studio and they'd have it all synced up with their Pro Tools in the studio, and you'd punch in etc. Now, the onus simple kind of going into the tech space, which is good, but like, I've definitely seen more demands come through from clients, for me to be able to play back in session, edit, like keep, keep, like the good versions that keep another session open, have the good takes. So I feel like my skills as an audio engineer have been drawn upon much more even replacing the audio engineer that they'd usually go to. And they can direct the voiceover attitude got that, that? That idea, and I recently saw an audition where they said, you need the ability to playback video and record two video at the same time, which is like quite a step up in terms of running your own home studio, as

Graeme Spicer

it certainly is. And there's only I think source Connect is only just recently come up with a product that allows for, you know, timecode locked playback from one to another. I mean, literally, it's only been in the past six months, I think, yeah, remember, right, where they've come up with that product. I mean, before then, I don't know, if it was even possible, because latency would would really screw because the timing needs to be so exact is that latency would really mess up your ability to unless you were driving the picture, I guess on your end,

Toby Ricketts

yeah, if you both had local copies of the picture somehow. And then it was just the timecode that was locked. When it played back to the audio, I have seen people where you have an external screen on your da w which is obviously showing the picture. And then you share that as a zoom thing. But you need quite high bandwidth to show like I did one the other day where they put my voice with the picture and and play the back for everyone. And you would only get about every fifth frame or something. It was very choppy. And it was you know, it didn't it didn't work perfectly. So I think we are on the cusp, in terms of internet speed and the technology to do live picture from our home studios remotely, and it's kind of working for everyone. So that's exciting. Well

Graeme Spicer

now now that we have you know, gigabit internet and stuff, I mean, the bandwidth there, I think it's just a matter for, you know, us to catch up from a technology standpoint, because I'm sure it's possible and haven't yet played with this new source Connect product, but you know, quite anxious to do so because I I would like to be able to think I'm codes MBA, if you're in my own studio.

Toby Ricketts

Yeah. Likewise, slowly. So speaking of your own studio, mics, prees da w gear, what are you using?

What you said

Graeme Spicer

I have, I have own so many mics and so many preamps in my, you know, 12 years as a voice actor.

Toby Ricketts

There's been an explosion in the last few hours to say

Graeme Spicer

and I've actually ended up with a fairly simple setup is that I have you know, I've I've had manly preamps and dw Fern and all of these, like, esoteric, who super high end wants to risk you know, preamps and Matt I had the manly reference cardioid microphone for a while and I had a Are you 47 fat for a while, and I've just, I've really simplified I have a u 87. And I have 416. But the more six I rarely use, I just use it here as a zoom mic. Yeah. And I have them going into Universal Audio Apollo rackmount. And then I use the manly box box plug in. And that is where my sound comes from. Generally,

Toby Ricketts

yeah, absolutely. I'm, I've had this exactly the same journey in terms of I used to have the this amazing multi chain setup, and I had to use 67. So like the valve version of the 87, which was original vintage, once I had that lovely vintage sound. And I used it for a number of years. And I had the problem of whenever I traveled, you just can't travel with that mic. Like it's so delicate. If you drop it, there's $12,000 gone, you know, it's ridiculous. And there's a power supply that you could lug around as well. It's just impractical. So I thought well, let's like try and get to smaller mics. And I used to have a Norman kaimai 84 which is like a little pencil instrument Mike. Lovely, detailed but very heavy on the pops and things. It's not designed for voiceover really. So I was kind of I was I was okay with that, because easy to travel with. And then I got to 416 416 416 on eBay, a secondhand one that had a sound recordist who was selling off as part of his kit, it was it's like an old one. And I just started using that and the noise was so low and it was so kind of crisp, and so robust that you could literally just leave it out in the rain overnight, probably. And it still worked. The next day that I've tried that don't even try that. But I've traveled with all around the world. And you just wrap it in some bubble wrap and chuck it in your suitcase. And it's just, it's just been such a good workhorse. But race and so like I've been a fan of of keeping it as simple as possible. So when you're traveling, you just have a mic, a lead and an interface and a laptop. And that's it. Everything else is in the box. So that if you need to do pick up on a project that in my studio, you just make a pillow fort in your hotel room, right, and then apply all the stuff that you usually apply, you know, in terms of plugins, and then you've got exactly the same sound like you don't have to go back and do too much work, which for the other mics was impossible, though, to try and record on a different mic and make it balanced.

Graeme Spicer

Which actually why I you know, have kind of settled on using the Universal Audio family and that box box plug in. And I don't travel with my u 87. I use my 416 when I travel but I'm you know I I'm able to tweak using the box box and a couple of other plugins that can emulate this theme so that it sounds sort of sort of ish.

Toby Ricketts

A bit of a bit of a honest enough. Yeah, a bit of a lift in basin and travel etc. Um, yeah, I recently got a road and key to valve Mike as because I want to get you 87. But there's been so much talk recently about that. Why does everyone need you 87. They are a great mic, but they really that much better than everything else. So this was kind of an experiment, the Cato and I set it up for a little bit and it was quite good. But again, it was a secondhand one, it had a little bit of noise. So I'm going to solve that issue first. But I think it is I think everyone's who's at the sort of top level of voiceover has settled on the fact that you need like forensics for cut through. And then like a nice warm mic for narrative delivery, you know, so you've got those two options. It seems to be wherever unsettling, which is, which is quite heartening.

Graeme Spicer

You 87 is like the world's best microphone by any means. But it's such standard that totally, you know, engineers like it when you say you're talking into a u 87. For two reasons. Number one is they know exactly how to EQ it and so on because they worked with it so often. And the second thing is it just lets people know you're serious. Totally.

Toby Ricketts

Yeah, exactly. It's like an entry criteria, isn't it? It's you know, it's like, yeah, you're a proper voiceover then. Do you record in 44? Or 4816? Or 24?

Graeme Spicer

orders? In 44 124?

Unknown Speaker

Right.

Graeme Spicer

Yeah, I have no idea. No, I don't I record 4824.

Unknown Speaker

Right. Yeah.

Toby Ricketts

Yeah.

Graeme Spicer

Most of the video clients want it. 48. Exactly. Yeah,

Toby Ricketts

that's, that's that's definitely my reason and 24 bits. I, because of the Pro Audio suite podcast, actually, they did a really good episode a while back about bit rates and why it's so important to have more the more bits the better because your your dynamic range is, you know, massively different, you can get a real different sound. So that's why

Graeme Spicer

they would just press the crap out of it. Anyway. Whatever genetic rays we had recorded in 24 bit, we just lost it all the crap

Toby Ricketts

out of nothing below minus six dB. You so you're pretty comfortable with your tech level of voiceover. Like you're very comfortable in your studio and you've been sort of technophile.

Graeme Spicer

Yeah. I'm not a technical. I'm not a tech guy. Like George Widom is where, you know, I, you know is all of the ins and outs of routing, a 48 channel, you know Neve board or something like that. But I certainly have had a lot of microphones and preamps and stuff go through my studio. So I know a lot of I know a little bit about a lot of equipment. It's a good way to be.

Toby Ricketts

And your compression approach because I've done a lot of sessions on compression recently. What is your approach to compression because people get that it can really alter your sound and ruin a good voiceover sometimes if it's not enough or too much.

Graeme Spicer

You know, what's funny is that just recently, I had one of my agents call me and say, Ram, your audio sounds off, what's going on? And I listened to it, it's like, you're absolutely right, like I am. Like, it's, you know, it's easy to incremental, incrementally add a little more here a little more here. And oh, let's let's add, you know, one of the 1176 plugins just to give it a little bit of that sound and, and then you end up with a processing chain like this deep on plugins, and I just stripped everything back to, you know, I apply a little bit of compression on the way in using the Vox box compressor, which is the Vox box emulation, that Universal Audio as manufactured is lovely like evanna manly, I don't know if you've how many stories you've ever heard about Ivana manly, who's the president of the owner of manly labs. He's like, crazy defensive about her stuff. And for her to license Universal Audio to produce a Vox box, you know, it sounds like a Vox box. And so I use a little bit of compression on the way in using the Vox box plugin. And I

I add just a touch of it. I use a plugin called the Oxford inflator, which is like

a limiter sort of write write, which adds a little bit I just touch more and then I my little, my little bit it's a little bit yeah, and then a little bit of secret sauce is to I add a little bit of the effects aural exciter right? Like,

Toby Ricketts

that's always the secret sauce, isn't it? It's one of those oral exciters I used to have a little touch of that I used to have the BB Sonic Maximizer Do you remember those they used every radio studio. And no one knew what it did. There was just two knobs on it. It was one likes energy and frequency or something and you tweak them and you just settle on something. And again, like it would make your voice sound amazing. And there's all this blurb about it. You know, harmonizing the frequency didn't didn't make any sense. But it just sound I think it was just an EQ basically in a box. Nice. But I got rid of that. Because again, I couldn't take that on tour with me and I have a drastically different sound when I did pick up so it's um, yeah, but it's so it's so funny how you you'd say you know, you can get you can go down these rabbit holes. It's about like when you go into Photoshop a picture. And you you add a bit of contrast, add a bit of vibrance, add a bit of contrast, and it's suddenly you got this like weird alien image that looks great to you. Because you know, you've only seen that so you need a reference to always go back to him be like this still sound like this good audio got over here. Yeah, it can be quite dangerous going down those rabbit holes.

Graeme Spicer

Absolutely. I clearly did. And thankfully my agent called me out on it. And

Toby Ricketts

yeah, exactly. I'd have

Graeme Spicer

far simpler, a far simpler processing gene. Yeah.

Toby Ricketts

So speaking of agents, you have a number of agents, like sort of a lot of us in the continental states and, and North America.

Graeme Spicer

Yeah, I have, I have three in the US. And I have, it's important to have a local one here in Toronto, just the Toronto marketplace is such that, you know, most of the good stuff comes through even the non union stuff comes through one of three agents. So I'm represented by one of those three agents, Roger King at pn agency. And then I have three different agents in the US.

Toby Ricketts

It's an unusual market that in terms of you can have multiple agents within the US it's and it's it's all done in an England and Australia and New Zealand, the places I have agents, you know, it's exclusive for the whole country, whereas, you know, America, it's kind of exclusive to the coast and in central almost you can kind of get away with having, you know, a couple of states between your agents, but that you can you know, that you can definitely have a lot more than you could in other territories. But I guess that speaks of how, how big the industry is there and how widespread it is and how much work there is.

Graeme Spicer

Yeah, absolutely. Although you still end up getting a lot of the same auditions from more than one agency do.

Toby Ricketts

You have to balance Well don't, don't get the lottery. And I get this question a lot from New beginners who are starting, and they've, they've done some great design courses, and they've maybe got their first few sort of pay to play gigs, or, you know, they see getting an agent as like that you're past the threshold, and you've made it once you got an agent, and they'll get you all your work. And it'll be fantastic. But I mean, I tell them, it's like, you know, you need to have other options I can an agent is a kind of a nice, but it's not crucial by any means.

Graeme Spicer

About a third of my revenue comes through my agents. Yeah. But only a third, like two thirds of it is stuff that either their clients that I first discovered, or they first discovered me through an online casting site, and then have reached out to me directly, or I still do work through online casting sites. And by the third of it comes comes from my agents. And that's quite comfortable for me, I

Toby Ricketts

don't think I want a whole lot more coming through my agents. Hmm, fair enough. And so with online casting sites, and what's your preferred ones, at the moment, when this the big players this, I feel like someone starts a new pay to play site every week at the moment? Like there's just so many coming out little ones, big ones, even like what the voiceovers.com experiment, which seems so good in the start, and they really started with such a history role, and that they were going to change everything. And then it just, for whatever reason, it just didn't happen, which was, which was disappointing for the industry. And I'm sure them as well. What do you see as the kind of like, what Where do you think the pay to play industry is at the moment? What are your preferred ones? And where do you see it going into the future?

Graeme Spicer

You're right. There's always, well, yeah, we could spend an entire hour now talking about this. There's always new ones coming on board. The the new one is cast voices calm that we're all very hopeful for because it's being run by Liz Atherton, who is a former agent and a team that she's put together. And they promised to be very voiceover friendly. But, you know, the lesson I learned in the time i spent@voiceovers.com, is that you know how you make a voiceover happy, you have lots of jobs for them. Yeah, that's, that's what it comes down to. And all of the other stuff that we as voice actors like that bitch and moan about about the online casting sites, believe me all that goes away. If they have lots of jobs for you to like, Listen for. Yeah, that's what it comes down to. And I have to tell you, my online casting site of choice right now is voices calm. And there's a certain irony in that, because five years ago, I was one of the leaders of the charge of, you know, holding voices calm, accountable. For what at the time, were some fairly shady business practices, they've really cleaned that up. The transparency that we always wanted out of voices.com is now there, we may not love their business model, because they extract an you know, fees at a bunch of different levels. And not every voice actor is very happy with that. But as far as I'm concerned, paying voices.com a 20%. commission or however they want to whatever terms they want to couch it in. But it's basically a 20% Commission, I pay my agent 20% Commission, and I don't think twice about it. So I, I certainly find that, you know, online casting sites expose you to a lot of jobs that you would never otherwise have access to. Absolutely, yeah.

Toby Ricketts

And I mean, I've, I've I never thought of, I was very concerned when the voiceovers.com sort of expos they happen with all the stuff that was going on. But I do feel like they they did. They have, like you say they have made inroads into making it really transparent. And I mean, you know, I have had some of my biggest paying jobs ever have come through voices calm, like, and they've been really high profile, you know, big jobs, which have been paid well for like, and so. I yeah, they've they've have made an interesting transition through through that process into in terms of, you know, cleaning their act up. So, yeah, it's, it's interesting to hear you say that as well. And I kind of hope that would happen, because that's, that is always where had the most jobs have been, I feel like, you know, voice 123 is a very close second, but especially for the American market, you know, voices.com does seem to be there.

Graeme Spicer

Yeah. And I think that, you know, we all are hopeful that cast voices and voice realm and some of these other online casting sites are successful, but at the end of the day, the network effect matters and 95% of the work is split between voices calm and voice One, two. 3d comm you know, the last 5% is split amongst 10 other little players. You know, I love Armin hostetter. And but Dalgo we all love Arman, he sees a character, he loves voice actors, and it's clear, he loves voice actors, because his site is built to be very voice actor friendly. But at the end of the day, there's like, you know, this many jobs versus this many jobs on, you know, the other kind of two Titans in the business?

Toby Ricketts

Absolutely. Yeah, exactly. Yeah. So yeah, I mean, the future is perhaps just those, those two, the sort of duopoly continuing I think, especially with the they've both been dancing around the whole TTS question and the text to speech, Ai, voices, etc. and coming up with interesting ideas, I know voice 123 and Rolf was was had some very interesting ideas about, you know, offering a TTS service that was kind of with voice actors, and kind of not, you know, it's I haven't heard any results of the experiments who's been running, but that'd be very interesting space to watch, I think, Well,

Graeme Spicer

I think that we all have to acknowledge as much as we are, are fearful of it, that text to speech and, and AI technology is very good, and getting better quickly. And that some of the lower end stuff that, you know, a lot of us kind of make the majority of our money on elearning. And things like that is, is going some of that stuff is going to transition to text to speech, and there's going to be not a lot we're going to be able to do about that. So, you know, having like what Ralph is, is undertaking at voice 123 in trying to get ahead of that and allowing voice actors to offer synthesized voices, as part of, you know, licensing, synthesize voices to companies so that they can use them for eLearning or whatever is better that than just being completely shut out.

Toby Ricketts

Yeah, absolutely. Yeah. And there are so many sites that are in the public that the speeches and stuff that say, you know, wow, it sounds just like a real human voice. And you sit here and you think that's it, though. It's cheap, doesn't quite, you can still tell it is getting closer, though. I was looking at things and cleaning some bricks wasn't the other day and I looked up an explainer video on YouTube. And we're listening to it my thought, I think that's an AI voice, because you can just tell but it's getting so close now. It's it's like too consistent. If they put more floors in it would sound like a voiceover sort of thing. You know.

Graeme Spicer

And, and to be fair, is that when you're listening to a explainer video on cleaning bricks, How good does it need to be?

Toby Ricketts

There's no emotion involved? There's literally just Yeah, yeah, yeah. If it conveys the words, then the words are the that, you know, whereas I thought, I think I think a gaming and you know, character and advertising are going to be a lot further down the track. Because if they can get like a, you know, if advertising directors going in and spending two hours with a talent that's had 30 years of experience, and they they still take two hours to get there. Imagine how much code they'd have to write to try and programming AI to do the same thing?

Graeme Spicer

Yeah, certainly. Because what, because what advertising, the directors are often looking for is flawed. They're looking for flaws in our performance, as part of making it more human. It's going to be net. I never say never, especially when it comes to computer technology. But it's going to be a long time, I think before they're going to be able to build an AI voice that is going to be good enough to convey the emotion that we need to convey when we are reading advertising copy.

Toby Ricketts

Yeah, absolutely. Yeah, very much.

Graeme Spicer

Let's hope so. Anyway,

Toby Ricketts

exactly.

Fantastic. Well, we have gone over so much ground, we are nearly at the end. But if you've got five more minutes, I'll just want to cover some sort of, you know, a lot of people watch these videos, because they are interested in you know, becoming a voice actor. Starting the side hustle, as it may be, where do you advise, you know, absolute beginners who say, you know, my auntie says, have a great voice. I should be a voiceover artist, which is the classic one, or you know, everyone tells me I've got a great voice. Where do you advise them to start if they want to start?

Graeme Spicer

While Grady for the brain is a great start, because there's so much there's so much information available to review for the brain members that it's daunting, it's overwhelming. It's it's a great resource. The best piece of advice I could give to someone who's just getting into the business, and it's a piece of advice I had been given 12 Two years ago and didn't heat and I wish I had spent half as much money on equipment and twice as much money on training.

Toby Ricketts

Yeah, right. Yeah. Because it sticks, I'd say as well, I had to

Graeme Spicer

go down the, you know, Mike rabbit hole of, you know, you know, wanting to try every mic. And as I've always said, you know, a great performance on Okay, Mike will beat an okay, performance on a fantastic mic every time. Yeah, it's about our performance. And I don't think that the majority of our clients can tell the difference between a $200 Mx L. Mike made in China, and anointment u 87. Yeah, I just don't think they can.

Toby Ricketts

And also, you know, to back that up as well, with the acoustics argument, it's like, you know, if you if you spend $3,000, on on your mic, and only, you know, nothing on your acoustics, you get a great recording of a terrible room. As opposed to having a you know, okay, yeah, dead room.

Graeme Spicer

Yeah, it's, you know, you hear stories of people setting up their $1,000 mics on their kitchen table, and you just rent, because you're never going to get you're never going to get a sound that's going to be acceptable to the majority of clients recording in your kitchen without, without proper acoustic treatment.

Toby Ricketts

Exactly. Um, do you think it's harder or easier than it used to be to become a voiceover because I kind of chanced into it and being in a parallel industry, being an audio engineer in the kind of, you know, recording studio radio kind of world, and then I sort of transitioned sideways. There's so many more resources available to become a voiceover now. But there's so many more people who want to become voiceovers, it's kind of been popularized as a profession. So, you know, what do you see? Do you think it's easier or harder these days,

Graeme Spicer

I think it's relatively the same, because as technology has allowed for this explosion in the number of voice actors out there, because the barriers to entry have come down so far, you know, now you can get a $200 Chinese made microphone, that's going to sound perfectly acceptable to 99% of the clients out there. But that same advancement in technology that is allowed for, for this, you know, explosion in the number of actors has also caused an explosion in the amount of content that's being created. That requires our, our efforts. You know, there's not ABC, NBC and CBS is three broadcast networks in the United States. Now another 600, cable channels, all of them require, you know, they're they're these massive, you know, machines that just eat content. 24, seven, you know, something needs to be produced in order to fill all that time. That's something someone needs to voice all of those explainer videos and all of those corporate videos that are going on corporate websites. I mean, this stuff didn't exist 20 years ago. So I I'm, I'm still very optimistic. I think that it's as good a time as it's ever been to. seriously consider becoming a voice actor. I don't think it's easy. I think you need to work hard at it. I don't think you can just sit and wait for your phone to ring with your agent, you know, giving you your living. It just doesn't work that way. You need to hustle. Yeah, but I think it's as good a time as it's ever been become a voice actor.

Toby Ricketts

What a brilliant answer and a brilliant place to finish our wonderful conversation today. Thank you so much Graeme Spicer and you can catch all of his great content on gravy for the brain. Of course, the Canadian just search for the Canadian webinars and read throughs in there. It's been fantastic to catch up. We've covered a lot of ground.

Graeme Spicer

Thank you so much, Toby. I'm excited to be here. And I'm so glad that we had an opportunity to spend this hour together.

Toby Ricketts

Fantastic. Thank you.

Interview with Luke Downs - MD of RMK Voices Australia

Today I sit down with Luke Downs Managing director of RMK Voices in Australia. This interview is a discussion of the state of the VO industry in Australia, where it has come from, where it is currently, and where it is going.

Luke and Toby discuss:

Luke's history in the VO field

Does he think that the amount of voice work is increasing?

Are there different market segments, budget-wise, that RMK cater to?

Voiceover rates - how they are set and how it varies

How to achieve fairness in pricing

Self agenting

Is there a union in Australia and where does it fit in?

Do voices need a home studio?

Why working with directors is important

Online voiceovers and pay to play sites

Custom demos vs casting from voice reels

What's your advice to newbie voices trying to get into the industry?

What trends are you seeing in voiceover?

How is the VO industry going to change in your opinion?

What's the value in hiring a agent represented VO?

Here is a transcript of the interview:

Toby Ricketts

Welcome to vo life brought to you by gravy for the brain Oceania. And this is the interview where I talk to people who are big in the voiceover industry. We talk to voice artists, we talk to agents, all kinds of people. today is one of those agents or agencies. I'm very pleased to present Luke downs for who's the managing director of RMK voices in Australia. G'day Luke

Luke

G'day Toby

How are you?

Toby Ricketts

Yeah pretty well, thank you pretty well. Now I want to start just just by setting the scene. I mean, I've I've I'm obviously located in New Zealand here. And I've been a voiceover for a number of years. And I've I've kind of dipped my toe into the Australian industry because it's right there. Just across the Tasman. But I found that like, when I have it's been sort of, I want to have this check. So I wanted to find out more about the Australian voice industry because it seems to be sort of a tougher nut to crack than possibly the US or, or sort of the British markets, etc. Yeah, exactly. So um, before we get into it, though, I'm just you're kind of history in the voice acting world, I understand that you were kind of in full immersion from quite a young age. Is that right? You kind of lived and breathed?

Luke

Yeah. Well, it's my father was a voiceover. So I did, I grew up with, I guess, a fairly good understanding of the voiceover industry from a young age. So my dad was, was one of the top voices in, in Australia, certainly through the 80s. And it was about the end of towards the end of the 80s. Around 8088. I think it was that he bought the agency, from the person who started it, who was now Ron Scott. So he kind of made a shift from being voiceover to agent and continued actually doing both. So right, right up until quite recently, actually, he's still been doing the voiceover. And I guess, and so I started 20 odd years ago, but 2021 22 years ago, was a time when my father wanted to was looking at retiring, getting out of voiceovers, something that I was sort of over in London at the time doing some sales jobs over there, and seemed like a great opportunity. And so so that's when I came on board. Yeah, just before 1999

Toby Ricketts

fantastic. Yeah. And it's interesting that you just reading some of your bio, from the website, the we have to have quite a shared history. And I think you were a cart boy at a local radio station, right? The same time I was a cart boy,

Luke

when when they used to have cart boys

Toby Ricketts

Exactly. Like, you know, someone used to have to take the national ads, and they had to take it off a newsfeed record onto reel to reel tape and then load onto individual carts. And I think it was actually a really good time in the industry to cut your teeth because you understood the old form of the industry and tape and the sort of, you know, linear editing systems. And it stood you in good stead for when nonlinear came about, wouldn't you say?

Luke

Yeah, it was, it was an interesting time. Because, you know, and going from that analog to digital, a lot of people really struggled with it. I guess we were I was quite lucky that that happened when I was young. But yeah, you know, I feel like an absolute dinosaur when I talk to people, particularly some of our younger audio engineers and, and tell them about the old reel to reel and, you know, splicing with a scalpel and marking with a china graph insulin. But it wasn't that long ago. Absolutely. It

Toby Ricketts

wasn't it doesn't feel like that long ago, does it? And

Luke

and yeah, it's I mean, it's it's aeons by by way of how far technologies come.

Toby Ricketts

Yeah. And it's amazing to think like if we had that same technology, how much the sort of throughput of ads and the productivity would be reduced? Because it did take so much more time.

Luke

Yeah. And just, I mean, this is where studios used to, you know, spend a lot of their time and make a lot of their money was just doing dubs. I mean, every one of those ads actually had to be put onto a reel and sent around the country to all the radio stations who would run

Toby Ricketts

Exactly, yeah, gosh, it's, it's, it is very interesting, isn't it? So you've a lot of the agents that I that I know, have come from the kind of voiceover side of the, you know, they've been a voiceover and then they've bought or come into an agency and then and then managed, most of them stopped doing voiceover at that point. Do you do think that's a wise thing to do to still do voice service or do you sort of

Luke

Yeah, I've I've never done voiceovers, I, I did as a kid. And I did a an after, you know, in addition to being a Cart Boy, I also worked as a, like, we call it a Black Thunder pilot. He allowed the driving and promotional cars for radio station, they would say,

I think most, most radio stations have some sort of street vehicle named a thunder or lightning or So anyway, so that was about my extent of using my voice, you know, I guess, that sort of capacity, voiceovers. I did that when I was at the radio station. They tried to get me to do a couple of voiceovers. And I was terrible. And, and I guess that was something that I think might have held me in good stead as an agent is that I could recognize, I can recognize talent, and I can recognize a lack of talent. And certainly in terms of voiceovers, I'm in the latter category.

Toby Ricketts

I'm sorry to hear that. But you do make a great agent I'm telling. So that's fantastic. So given that you've, you know, had 20 years, as the as the head of this ship and immersed in the Australian voiceover industry, what would you say? Is the current state of the voice of industry in

Luke

Australia? Is

Toby Ricketts

it sort of fixed? Is it? Is it moving? What's going on? Yeah, look,

Luke

it's I think it's generally pretty healthy. There's, um, there's, we've got a quite a strong, I guess, in the, in the, in the, in the topic, I guess, the top part of town like the I guess, the where most of the let's call it premium sort of work would go. It's, there's a lot of solidarity, so that, you know, we are lucky to have a union, that is voiceover pretty well represented in that union. And most of the top voices would be a member of that union. So and that that helps us with achieving, you know, fair and reasonable rates and conditions for voiceovers. So, so what we find is that there's there's a, there's a few agents in Australia, specifically voiceover agents, but we generally get along pretty well. And we don't find that we have to compete on price too much. So it's, um, so that's, that's been helpful in, I guess, creating, I guess, having a bit of longevity. In this business, there is obviously the the cheaper end of town where, you know, there's, there's endless amounts of voice service sites out there where people can get, you know, cheap work done. But we don't really find that we have to compete. Well, we can't No, no one can compete in that area. But, but generally, our clients have a respect for the people that we manage, and, and a respect for the process. And, and I think, sort of don't mind paying reasonable fees, to get a great result.

Toby Ricketts

Exactly. Yeah, I mean, and that is the kind of the win win, which everyone wants to strive towards, and maintain really is this is the fact that in order to make, you know, in order to keep yourself as an artist and keep, keep yourself available artistically, for that kind of thing, you do need to charge a certain amount, which is, you know, which kind of holds the space for you to develop your art, for example. And by premium sort of end, I assume you're talking about sort of broadcast agency, you know, advertising agencies, etc, which have always traditionally held that kind of upper echelon of fees, etc. Have you seen an expansion in the not sort of super cheap sort of, you know, south of $200 kind of voiceovers, but like a kind of a mid tier, which is kind of, you know, it's going to be low exposure, and quite sort of high volume stuff. Do you engage in that kind of work? Yeah, look,

Luke

there's, I mean, it's constantly changing. As you know, there's there are areas that used to be big earners for us and big earners for many of our artists that have almost completely disappeared. You know, I mean, the area of promos, for example, TV promos. Some channels used to use voices three times three or four times a week, and those same channels are maybe using them once or twice a month now. So So, there's been changes in that. You know, obviously, there's a lot more applications now for voiceovers. We, when we when we look at social media and whatnot, which I guess has taken a lot of the Traditional TV and radio media, they have, we've had to make some adjustments on our rates to account for the limited exposure, or it might be very targeted, for example. So they might do you know, 15 tracks to target around one, just within one state. Now, that would Jim previously, that would have just been, you know, one fee for, you know, one state track. But now, there's 15 different in tags for the different dealers or whatever it might be. So, you know, we've made adjustments to recognize that change in our rates. But yeah, I think I think, you know, as long as you're adapting and evolving as the as the media, or the landscape changes, then then I think that's the main thing. Yeah, absolutely.

Toby Ricketts

And would you say overall, that, you know, vo work is increasing, maintaining the same place or, or is declining in certain areas? I mean, what were what areas, So, overall, so, you know, in all categories,

Luke

contents been a good area of business for us. So, so where we've, where we've noticed some changes, for example, there's been a dip in promos. You know, that's kind of been compensated by an increase in content. So you think about all the companies that are out there that have, you know, pretty much anyone who's got a website really should have some sort of video component, you know, whether it's a behind the scenes of the factory, or whether it's some sort of explainer videos, content has become so easy to create. And, and, and I think a lot of customers and your audience, go in search of finding out more if they're interested in in your product, or they're interested in your business. You know, they want to find out more and and it's pretty easy to create content. And there, of course, brings opportunities for voiceovers. Absolutely.

Toby Ricketts

And one of the things I've really struggled with in terms of pricing and coming up with rates and a lot of voiceovers, it's one of the hardest areas, you know, when they've done a few years in the industry, and that they're looking at, you know, getting really serious with their career, is trying to set their own rates, if they're self agenting. And one of the things I've really struggled with is when for example, you know, if you do a 92nd video for like a lawyer in the local village, for example, who's got you know, small number of clients, and it's in about us video or something that is the same work as doing, you know, a job for Facebook, for example, much of the same length of video, you know, it will probably take but but the different amounts of expertise you need for those two things are quite a different animal, and there's going to be a lot of more value extracted from the Facebook, and then there is from the local lawyer down in the village.

Luke

So what how

Toby Ricketts

do you sort of differentiate fees between sort of like big clients and and small clients? Do you ever make sort of exceptions? on that kind of basis? Where it is low, low usage? or

Luke

low? Yeah, look, it's it's a tough one. And it's something that that comes up quite a lot, the I believe in the UK. And in some, some of the US work, certainly the the union work, they would, they would have either a buyout or some sort of residual payment, where it's actually, you know, determined by the exposure, where it's going to be paid, how often it's going to be paid. And if there's a fee that's created accordingly, we have a kind of a broader rate card in Australia, which, again, is based on the the MBA the equity rate card. So we determine usage, or rights, by by how long it's going to be used, and where it's going to be used. And I guess how many tracks you might be creating. And we make a distinction between one state or more than one state, up to three months, up to six months, up to 12 months, and then it's PR media, so TV, online radio, cinema. So, but yeah, we still then have the same problem of, you know, bombs, butchers in petersham that might run an ad on a local radio station, you know, three times is paying the same, that Commonwealth Bank or Toyota might be paying to run that ad 15 times a day for three months. And it's Yeah, I don't know if there's sort of wiggle room as such. I mean, if you know if, if if there was going to be a Lot of like high quantity of tracks, you know, you might be able to serve it, you might come up with some sort of deal. But it's what we do is we just say, look, it's an it's an average rate card, there's better value, you know, if you're going to be, you know, high exposure add, and it's not as good a value if it's going to be used one off, but but you know, I guess, short of having some sort of residual system, you try to create something that's fair, and not too complicated.

Toby Ricketts

Yeah, exactly. And the complexity thing is really is something I've really struggled with, because, like I try, I have, I currently use a system which is based on, like the value that's getting extracted from, from the work that I do, for example. So like, and I'll have, like, it's very hard to tell how like to really find a way to prove how big a company is. And I do it by I'm, like number of offices generally. So if they've only got one office there, and it's kind of a small thing, if they've got offices throughout one country, then that's like a national brand. And if they've got offices in multiple countries, then suddenly you're an international brand, and you can afford to pay top dollar, that's a good way of doing it, which is a quick way to differentiate because you just go to their website and see how many offices they've got. And then you know that. So that's the kind of the only fair way I've found to sort of differentiate between those two things. The tricky thing also with usage, because we're in this kind of like post broadcast era, where it used to be that, you know, if it's on national broadcast, that's your top rate, because everyone's seeing it. But now, it's like you put they, they want on the web straight away, you know, so you know, have broadcast plus where, but a lot of things are going straight to web now. So they'll just be there'll be paid placement on YouTube. And, you know, they're going to the entire world, theoretically. So how do you how has your, your company sort of pivoted to account for the fact that when it's on the web, it's basically everywhere? And you can't really stop playing it, like it exists on the web from then on?

Luke

Yeah, look, it's, again, it's sort of just, you have to sort of look at it as a, I guess, an average, since there will always be some tracks that have high exposure. And, you know, you've charged the same fee, as you know, tracks that have a lower exposure. But, but I think, I mean, one of the one of the challenges that we faced when we were, and we kind of designed the rate card, in consultation with voice artists, with the union, and with the communications Council, which is sort of the the governing body for advertising agencies. So we generally are not out these rates. And one of the big challenges was with internet usage. And when, when, you know, many years ago, when sort of internet was sort of, you know, knew we, we would just charge a, you know, something went on the internet, it was either, you know, if it's a commercial, you kind of go five times the national fee. And if it was an aeration, you double it. So you just go well double for worldwide usage. But the it's actually very targeted now. So when you see an ad on Facebook, or you're looking at the news page, and you know, before the story comes up and ad comes on, you know, they actually, you know, sort of geo locate those two very specific regions. So it's actually it's often a much smaller audience. That is actually your your material is being exposed to them, what would it have been, it would have been on a traditional sort of TV media. But we still base online usage, you know, on a on a, I guess, a traditional sort of TV track. But we will look at it if it's only going to be played in a specific region, and they can geo lock that in so that they will know that it's only in that area. And then we can say, Well, you know, we know it's only going to go to so many people. And then we can take that into consideration when we're quoting.

Toby Ricketts

Absolutely. And all of your intent, incidentally, it's a great rate code you've got on the on the RMK site. And, and a good sort of reference point for people. It was also really heartening for me, because I've sort of worked on my record, as I say, for the last two or three years to try and get it right. And it came out almost exactly the same as your rates evolved completely in isolation. And when I compare notes, like, wow, we're actually charging, which is a good indication that like, that's what the market will bear and that's what is a fair price and people are prepared. Yeah, you know, so that was that was very heartening for me. Let's

Luke

go here and look at something that we, you know, whenever there's someone, you know, looking for representation, and we can't help them or they come to us, and, look, I've got this job, you know, with someone so I don't know what to charge. You know, we'll we'll sort of direct them to our rate card, and we don't Mind outbreak cart being used infected some, it's been borrowed by, by, you know, quite a few people, including other agencies. And and that's fine because i like i said i think it's a fair rate card, the commercial side is actually, you know, endorsed by the union, and then the non commercial rates are pretty much in line with, with what most of the top, you know, professional agencies charge.

Toby Ricketts

Yeah, fantastic. So I mean, I said at the outset that one of the things I found sort of difficult when when I was trying to sort of study the Australian market was that, basically, you have to live near a studio in Australia, there isn't this kind of, as we've seen in especially the UK and America and other places around the world. voiceovers have an agent, they also have a home studio, and they can do tracks from there. And you pretty much in my writing, in the fact that you pretty much don't accept voices that aren't don't live in Sydney, Sydney, or Melbourne, sort of near a studio.

Luke

Yeah, look, it's a few of our artists, you know, started in Sydney, and then have moved, you know, into regional areas or, or internationally, and will continue to manage them. Up until a year ago, let's say pre COVID, that was absolutely the preferred method of recording anything was to go to a professional studio. And it's quite an important part of, I guess, the whole production and creative process, the studios doing more than just, you know, edit and, you know, create the sound, they're often offering direction advice, you know, they're there, they're working in with the creatives and sort of helping to sort of translate the message from the creative to the, to the voice, and helping the voice get the best, you know, get the best out of the voice as well. So it's always been a really nice, respectful sort of relationship that we have between agencies, you know, ad agencies, talent agencies, and, and studios. And that was reflected in the fact that, you know, most most work with, you know, you just couldn't really do it from home or, or it wasn't, just wasn't in demand. Now, that's, that has changed, you know, by necessity. Through this through the last year, where people, you know, have set up, you know, set up home studio, I mean, you almost have to have a home studio now. Yeah. And they will still generally connect up with a professional Sound Studio, using source Connect, or phone link up or whatever it might be. But, but I guess, look, it's you probably know, know this as well, you can fire out a million arrows to, to all these clients around the world. But you, you're, you're one of, you know, 1000s of people sending out that, you know, probably a very similar message. When you're actually on the ground, and you actually go and meet people. And I'm sure, you probably would experience when you're in a, you know, professional studio, do you think that you get they get a better product out of you, when you're not having to worry about the technical side? I,

Toby Ricketts

I definitely think there is, it's slightly different. I feel like sauce Connect has closed the gap a little bit between that and like, because I mean, always recording on your own self directing, when you give us you know, three takes and you're guessing about the interpretation of the script, and you're maybe doing a bit of direction via email, it's never the same as being in the moment and getting that good, like feedback. But I think source Connect does close that in terms of like, they can give you direct feedback, straight away, even over zoom or something. They can, they can give you feedback. But I know that before COVID when when I had a London agent for a while, and they they said like, you know, clients love your voice, but they just, they want to be in the studio, they just want to shake your hand. look you in the eye. Yeah. And that's the bridge. I think that that COVID has kind of just pushed us over as the fact that you know, our work can still direct over over this thing. So, and I think that's why it has taken off and it will retain even when you know, everyone's COVID free. I feel like it said it's become a bit more. Yeah,

Luke

that's an interesting point. You make two because I you know, in London, you know, from what I understand pre COVID you know, in at least in the top area of the business, you know Almost no one had home studios or work from home studios. Yeah, so we represent a guy who's got a an agent in London, and he had a very good home studio and was able to when COVID hit, you know, his, his work in the UK increased dramatically, because everyone was sort of playing catch up in building their own studios working out how to use the software, etc.

Toby Ricketts

The other big thing about having a home studio is the fact that there's this whole new thing, especially America with custom demos. So every job that goes through, you know, 100 voice artists jump into a booth and give the best read, and then the clients can compare all of the all of the different takes, you know, apples with apples, as it were. I understand you're still I mean, you still pretty much casting from demos, is that right? And you have fees for

Luke

Yeah, look, you know, the, I guess the the first the first layer of the casting process? Yeah, absolutely. It's from an artist demo. What we've most of our artists would have categorized demos. So they would have, you know, in addition to their main compilation demo, it might be a voice acting demo, and a natural demo, a promos, demo characters, or whatever, several. So it does provide something a little bit more, I guess, specific than just the, you know, here's me doing everything. So will, you know, so that that's the first step it might be? There's a lot of people that specialize in voice casting here as well, not just us within the agency, but also a lot a lot of creatives will will, will be experts in in the voices that are that are available, and offer suggestions in that area, and certainly to the Sound Studios as well. So they might sort of say, look, have a listen, you know, when you when the brief first comes along, they'll say have a listen, these guys now go to the demos, they'll play their compilations or their current, you know, specific demo. And then they might create a shortlist now, from that shortlist, you probably would, then if it's a decent campaign, you'd probably get two or three voices to go in and test for that. But we, and I guess it's, you know, thankful for that strength of the industry, we do get paid for that. It'll be a submission fee, which just covers the artists time. And then from that, the client can make a pretty informed judgment as to what they want. And in that, as well, of course, when you're doing a demo or a submission, and you're getting paid for it, you're, you're also getting direction from the client. So and you've touched on this before, when you're when you don't have that when you're sort of going blind, and you've just got a script and, and, and a bit of a brief, you know, you think it should sound like this now, you know, it's it's often wrong. And that's, I guess, the, that's a real key for successful voices. It's not how you think it should sound. It's your ability to interpret, I guess the message as to how the client thinks it should sound. Yeah,

Toby Ricketts

absolutely. And, yeah, that feedback is, is so useful. And that's, I mean, that's something that it's very hard for voiceover starting out, to get like, in order to get better, you kind of need to be told, like what not to do or to, to kind of experiment with your range and see how, you know, to go in different directions. Yeah,

Luke

and see and work with different people and get that input from, from all these different people. Yeah, in fact, we one of the downsides with, you know, the home studios. And I think, you know, particularly a lot of work, you know, very, very keen voices came to sort of, you know, hone their craft will often develop very bad habits. When they're self directing, you know, they, they're listening to the sound of their voice, and they want to make it, you know, deep and rich and, and they often lose what the message in the script is, because they're listening too closely to their voice. And as you probably know, you know, clients these days want real voices, you know, they want relatable voices. So, so quite often, you know, you end up with these will, you know, voices that have been practicing and working on their voice and these crafts and their delivery, have often sort of gone too far in the wrong direction? Where there's actually not that

Toby Ricketts

much demand. Yeah, go down a rabbit hole. emulate? Yeah, absolutely. Yeah, I'm going back to the gym. Yeah. But like home studios and custom demos, I imagine it's quite tricky. Like, if you were to roll out the system where people, you know, if a client wanted to have a demo reading of a script, not kind of a giving advantage to those voiceovers that had home studios versus those that didn't, it's almost like everyone would have to have a home studio for you to start offering that. So that because if the client gets, you know, a couple of generic demos, and then a custom demo of their script, they're more likely to like the one with the script, because they're like, Oh, well, those are my words, like, I'm hearing my words back at me. And they don't have to use their imagination to make that leap. So do you think it's something you'll consider in the future in terms of like home demos? If If enough people get on board with that kind of thing? Like, is it something you see that in the future you will go towards? Are you going to hold out?

Luke

You know, if it's, if if, like I said, if it's a big job, or if it's a big campaign? You know, we'll we'll always do you know, demos, and and if that's what the client wants, quite often, scripts are written with a voiceover already in mind. You know, I think there's not a big casting process. So and really, you know, at the moment where we do, most of the time receive a fee for those. For those for those demos, so it's probably not really in our interest to start giving that away. For nothing. Yeah. And I'm not sure how much value that gives to the client anyway, I mean, yes, I can take your point about that. receiving their actual script and being able to go, Hey, we, you know, we've got all these people, and we can actually go, this is, you know, very specifically who, who sounds great reading now script. But, but quite often, by listening to artists demos, you might actually hear something on a demo that you had not considered for your script, or you might go are actually what you did on, you know, on the read for Commonwealth Bank, that's, that's the voice that I want it so i think i think can actually help in the whole process. When when clients are casting off demos. And I think the other thing that, you know, certainly when, you know, I've spoken to clients who have done that, you know, being let's call it a cattle call, where they, you know, send out the script, and they get, you know, hundreds of responses. I mean, you know, it's, that would be pretty challenging task to trawl through all of those and, and find your favorites. And, and I think particularly when you're working off some of those, you know, let's discount voices websites. You've got to trawl through a lot of rough before you find the diamonds idea.

Toby Ricketts

Yeah, exactly. Yeah. I mean, it's gotten quite crazy. In America, I know a lot of my agents over there, when I get scripts, they say, you know, you have to read, you know, it's like, it's maybe probably 60 seconds with a copy the like, you have to read the whole script. And you have to read it three times, and these three different styles. And then they often submit that the like the production company, the production company will take their favorite their favorites, you know, people, they'll actually assemble the entire ad, including visuals, and then they'll present those to the client. So they're basically like the clients just picking basically the finished ad. And then they'll

Luke

voiceover hasn't received

Toby Ricketts

a fee. Well, that's the thing. Exactly. So it is it is generating a huge amount of unpaid work over there in the states for you know, but I guess people who are full time voiceover ads, they're in the studio all day just doing these kind of, you know, random ads.

Luke

They then compensated for the fact that when they do lead the ad, or ad that it's like, at least high, you know, higher paying,

Toby Ricketts

I absolutely this is this is for things that are north of like 3000 US dollars, you know, this is sort of your TV, commercial territory, or sag, sag contract. So it is definitely like it is when you look at the auditioning for little jobs versus big jobs, it is worth putting the extra effort into those big jobs because you land one of those. Yeah, I've paid for quite a few

Luke

women doing that for I guess, a smaller fee. Now you'd hate to be putting through all those auditions and you're known for that. I mean, what would you think is a sort of

Toby Ricketts

hit rate for a successful voice? Would it be one in 10 that they'd get or would it be one in 53 sort of average jobs, I would be booking at about a one and 10 one and 12 rate of when I'm working to try to custom audition and but one in 20 It's more like the average kind of, you know, if you're in the first couple of years, and you know, if you're a real beginner, it's probably more like one and 100. And, and price might be more relevant in terms of, you know, the, the clients are on that end of the spectrum where they, they just want someone to fill the void. And of course, now we've got this much of wealth later, but we've got this whole added dimension of like, speech Hello, and, and, you know, ai synthesized voices, which are lower than that bottom end, but I mean, you can't really call them voices because it just turns out human voices or not, yeah. It's, it's,

Luke

I think, something that, you know, sends fear into the minds of many voice artists. The idea that you can just compute a generate, you know, a read, but, but I think for certainly the area of the marketplace that that we work in, I mean, there's just so much beyond just, you know, reading out words voice ever brings, you know, and then just even something timing, you know, just where they pause, yeah. What, you know, where the inflection goes, I can't see how a computer could ever take that job away from someone.

Toby Ricketts

Yeah, I mean, I my mind constraints where a computer could do it, but the like, it's hard enough giving from a human giving direction to another human and then getting it right, let alone someone trying to program a computer to like, do this, that's, that's gonna be the area is like, how do you actually tell the computer? You know, I want a little bit, I just want a bit more sparkle. I want this to read to be a bit more orange. You know? Yeah. Abstract directions are sort of, you know, favorite. Cool. So yeah, we've so we briefly touched on sort of online voiceover sites. Like, I mean, America sort of has has led the world in the not exactly the race to the bottom, but the fragmentation of the voiceover industry. Due to demands, I guess, like the fact that there are so many more just like low budget with videos that some of which will never be seen. There seems to be so much work around that, and, you know, players like voices, calm voice 123, but algo. Mandy, there's all kinds of different tears in the industry. But there's nothing that seems to be in the Oceania sort of space, or, or England to be to be fair to so like, the kind of the the Europeans are still still kind of in the old model. But America definitely seems to be setting this kind of standard where, you know, people in not necessarily agents, although agencies are using it in the states to cast big commercials. But the bulk of the work seems to be in that kind of 200 to $500 space, like conference openers and stuff like that. Do you see that market coming over here at all, like a pay to play?

Luke

It's been, it's been trying to, I guess, gain traction here for at least 15 years. I mean, I, we, you know, I've had discussions going back to almost when I first started with various people looking to launch these sorts of offerings to the Australian marketplace. But obviously, you know, and, you know, you mentioned it before I sort of race to the bottom, we I've I've kind of closely followed what's going on in the American landscape. And all of these, these paper place, sites started off in the same way where you know, you, hey, you're free to join list on our website, and then clients can just go doesn't matter what agency you're with, they can go to one place, and here's all these professional voices, and you can select. So in the beginning, that said, that's how simple it was being sold as just like a directory site. So and and then, then what happens is, oh, it'd be great. If you know, you would send us a sample of you reading this ad, say, start pitching for the job. The next step is now what rate Are you going to charge us for, for that, and then you end up with this sort of, you know, auction system, where people are submitting, you know, a free of charge demo, and then saying an end, I'll do it for this match. And generally, if it's, you know, particularly if it's not being managed by an agent, which I don't imagine much of it is. They're probably not asking the right questions. Where is this going to be used? How long is it going to be used for how many tracks are you going to create? So you end up you know, it's, I mean, it's it's had devastating effects in the American industry, the the rise and popularity of these sites. So So we've been quite fortunate in in Australia that when these sites have come into our A landscape that we recognize what's happened in other industries and said, well, that's it's not good. It's not sustainable. I mean, you know, it might be sustainable in an in a market like America because it's, you know, so much bigger than Australia. But you can't have a, in a small country like Australia or New Zealand. You know, you can't be offering free demos and, and, and, and cheap breaks for you know, a sustainable industry I mean, you what you would end up with is I mean, every voice I imagine would have to have a second job. No, you wouldn't be able to have a sustainable industry, if you've got sites like they've got in the states in our market being used.

Toby Ricketts

But on the on the kind of like, the free demos front, I mean, I, as you know, a full time voiceover artist, I'm constantly, you know, looking for work and auditioning for work. So I probably do about, you know, 10 to maybe 10 to 20 auditions per day for various things on an average day. And, I mean, I,

Luke

I

Toby Ricketts

I don't mind doing that. Because like, I love the auditioning process. Like I think I think to be a voiceover artist, you have to love auditioning, like you have to see is your chance to get better every time you do one your chance to try out new stuff and see if you're any good and and exercise yourself direction with

Luke

your of that of those of those tests and the demos that you're doing. How much of that is for the markets outside of New Zealand?

Toby Ricketts

Almost all of it sent money for you talking us in UAE British Yes, absolutely. Yeah. All people from these countries who are posting on those those foreign sites, but it is mostly from from America and and possibly the Middle East, a little bit of it, but mostly Europe and and America. My question was gonna be I'm not sure how many invoices you have on your market as your books. And I wonder how many of those are full time professional voiceovers? Like, isn't they sit around waiting for the call? And like, do they? Would they mind doing demos from home in? Will they enjoy doing this from their home? Or you know, that kind of thing? Like, is it that much of a strain on voice service to do custom demos?

Luke

Yeah, I think there's, we have about 200 voices between Sydney and Melbourne, which are our main markets. of those. Probably 50% would be full time freelance voiceover artists. Yeah, I mean, they've probably got time to do the, you know, free tests. But, but like you're saying, it's, you know, if, if, if that sort of area is, you know, two to $500. And you're doing, you know, 1010 tests, it's quite a quite a, quite an amount of work for what might be quite a small return. And particularly, you know, you would hate to be investing your time in the free stuff, at the expense of what work could be time with a paying client. So look, I mean, it, it might go that way. But again, our rights are governed by a union here. And the union stipulates that there's a fee for demos. And that, that's also been been endorsed by the communications Council, which is the governing body for ad agency. So I think everyone kind of thinks that, you know, voices should be paid for their time. There are there are obviously reasons why you might do tests, if they're looking for a new voice for a major brand, or a major campaign, or a new channel. Sure, you know, for it makes sense to do to do free tests for that. But just for, you know, a radio ad or a TV ad or, you know, a content piece, you know, I think you can get a pretty good handle on on the suitability of a voice by listening to their, their demo. And most of the time, I mean, we did, we don't do many redos where the casting wasn't right. So I think most of the time, it's a successful process.

Toby Ricketts

Yeah. And it's a collaboration between you and you knowing your voices and knowing what's right for the project as well as image and that's where you get your value, right, as well as better for the client. So and it makes a lot of sense. Caught we're fostering a time and during this conversation so much, it's very stimulating. I'm sure my viewers are a large segment, for example, on gravy for the brain, which is, you know, an education platform for for people who want to learn more about being a voiceover artist. And then progressive skills as a sort of a beginner or intermediate voiceover artist, is a lot of people see that agents are kind of a gatekeeper to the industry is like, if you haven't got an agent, then you don't get that kind of work. You won't be in the Telstra ad and you won't be in the, you know, the Beagle Channel level stuff. But it seems very difficult to, to actually make that first step because agents say, well, right, well, what have you done? And you're like, Well, I haven't done anything because I haven't got an agent. And there's this kind of chicken and egg scenario, which is exactly yeah. And it's one of the reasons I started my I started my sort of foray into the voice education sphere, because I've got so many people saying exactly that. It was like, well, let's make this kind of like, no man's land in the middle where you do ads, and it's not real. But at least you've got something on tape, and you've learnt a bit about yourself, and what's your best advice for aspiring voiceovers to try and gain experience? Like to bridge that? No,

Luke

man? Yeah. Yeah, look, it's it's tenacity, isn't it? I mean, you know, this, most of the, almost every voice that we represent, we probably said no to them several times, over several years before we were able to take them on. And it's, you know, there's a range of criteria that, you know, that we have to consider before we take on a new voice. But certainly, you know, having having experience, you know, some sort of profile is, you know, almost vital. So, it is very hard for people, you know, new starting out in the business. I think I think acting courses always add to voices skill set, you know, obviously, the, nothing happens before, you've got some sort of example of your work. And that that is normally, you know, a demo. So, once you get that demo, you know, it's just, you know, you can shop it around agents, you might, you might find yourself, you know, with it with an agent review, if you're very good and a little bit lucky, and I happen to have good timing. But then you, you know, there's a lot of studios, and there's a lot of radio stations that like to discover people, you know, they're real, they're very passionate about what they do. And if you're presenting something that's, you know, interesting, it's something that's new, they'll generally listen to it. And, and then it's, you know, that fine line between being persistent and being a nuisance, but just just coming up, and I think you always need an angle, you always need a reason to contact someone, it's not just Have you listened my demo yet? But it might be you know, I guess do your homework, you know, if there is a radio, stereo radio stations are great, because, you know, they've got a high demand of voices. Yeah. And, and, you know, then they're generally you know, very passionate about the crafts, and they are on the lookout for new voices. So if if you are starting out, you know, hit up all your all the local radio stations, now the the the creatives that copywriters, the the, the programming production, and, and look, look at ways to get your demo heard, and look at ways you know, it might be look, I'd love the opportunity to come in there, you know, and what about, Hey, I won't charge you if if you don't use it, you know? So we're looking for ways that you can get that that foot in the door that you can build up a bit of experience and start establishing some some you know, solid relationships but but you know, it be prepared for it to take years it'll it will take years. And along that time. You're developing relationships. you're developing, you know, your skills because you're getting exposure to different directors and to different people and your your demos will progress as well. Of course.

Toby Ricketts

Yeah, absolutely. It's, it's worth mentioning as well, like it's really good to immerse yourself in media so that you know what the current landscape is like, watch lots of TV ads, radio ads, etc. and try and come up with a new pigeonhole, because often like an agency, there's no point in you sounding exactly like a sore voice. It's been on the market for eight years. Like you've got to find a new niche so that like people like Oh, that's a bit different, you know?

Luke

Yeah, yeah. Yeah. And it amazes me how many people will say and almost proudly, are now I don't watch commercial TV, or I don't listen to radio. You know, I listen to Spotify, or I've got my playlist on And you think, well, you are mad, you know you to not watch free to air television and hear what ads are on, you know, or on the, on the television on the radio, so that you can understand what the, what the trends are at the moment because they're always changing. Yeah. And you you're here, you know, every now and then you just hear something that's new and unique. And it stands out and sounds amazing. Yeah. And then to be able to have that as kind of reference material in your brain, when you're in a session to be able to go actually, and you're not going to do your impression of that. But you're you're going to sort of you can borrow, you know, where they put that that pause, or, or where they put that inflection was really interesting. I might try that on my neck. So you know, I mean, you know, I think absolutely, you know, listen, you know, to as much as you can that's in the marketplace, you know, now

Toby Ricketts

Yeah, and let it inform your performances, I think it's like, you know, let's rub off on it in certain in certain reads like, I actually the last interview I did with Eric Perkins, the audiobook narrator one of our he's written a series of books, which profoundly just influenced the way I do like nonfiction kind of content scripts, because just his way of phrasing things was so clear. And you know, it's good to borrow those things and just hear how people are doing it and and let it to affect your own performance, I

Luke

think. Yeah, absolutely. Um, speaking

Toby Ricketts

of vo trends, what are some vo trends in the Australian market? Is it the same as everywhere else? Where it's just like, let's just bring it down? You're just talking to another person?

Luke

Yeah, I mean, I suspect you've had this direction as well over in New Zealand. I want to just like you're talking to your mate in the pub. That that's, that's still I mean, that's been around for a while. People want it used to be the talking out you and I guess narrations, you know, if you if you think back to the ratios from you know, even even 10 years ago, but certainly 1520 years ago, it was that very authoritative, sort of, here we are with bhp and we're doing things this way. And that's completely shifted to rather than talking at people, you're talking to them, and, and you want to be relatable. So inside your PHP, this what we do, and then

Toby Ricketts

sharing an idea, it's kind of like, a place at the end of the universe, you know,

Luke

that's right. And yeah, it's, so a lot of people will say, I, you know, I want something natural, I want it conversational, I want to casual. So that's, that's definitely a trend at the moment. I think, you know, and it's, it's some great advice, I think that a lot of voices have been given over the years. But I think it's, you know, whenever you're reading a script, you know, you've got it, you've got to imagine that you're actually, you know, you're talking to one person, you know, there's, there's a person on the other end of that, you know, that speaker, and then listening to your message. And, and I think that's, you know, rather than just sort of reading words on a page, and, you know, making some sort of announcement, it's actually trying to have a conversation with someone or trying to be just trying to be relatable. And I think that's a trend that will probably hopefully never go away, because it's a it's a great way of communicating.

Toby Ricketts

So there's no place left for my radio voice.

Luke

Yeah, and that that's certainly something that, you know, whenever we get a lot of people, you know, making inquiries for representation here. And, and they'll always want not always, but quite often, they're putting on their best radio voice. And the conversation usually goes along the lines of I've been told that I've got a great voice, and I thought it was time that I finally did something about the class. I welcome. You can start by dropping the silly voice.

Toby Ricketts

Exactly. Yeah. Yeah. And realize it's like 5% of it is only a good voice. And the rest is just script interpretation.

Luke

Yeah. Well, I mean, most of the top voices here, you could talk to them for an hour and you wouldn't even know that they're a voiceover. You know, they just, they just sound like regular guys. Yeah, exactly.

Toby Ricketts

Yeah, a lot. A lot of people when I put on my radio voice, they might, you know, voice over voice, it comes from a completely different place a lot like, you know, like 100 meter sprinter. You know, Usain Bolt doesn't walk a different way because he can run really fast.

Unknown Speaker

Yeah, it's

Toby Ricketts

a whole different muscle set that gets used. I want to point out as well for, you know, for aspiring voiceovers who are looking for a presentation, there's a great guide on your site and the FAQ section. I think it's really well written in terms of like managing people's expectations, because it is one of those industries where you know, this This, there's not a ton of work to go around. I think it's increasing, I think there is more work. But that, you know, it is one of the things that a lot of people want to do as well. So the cream really does like, you know, rise to the top. And there's about tenacity. And and what do you say? The other thing is, I basically put it down to, you know, having a certain natural talent, a passion for it. And in perseverance,

Luke

yes, anything? Yeah, absolutely. You sort of touched on it before, you know, I think there is a there's certainly there's a lot of work out there. But you know, there's a, there's a hell of a lot of people that want to do it. I was talking to one legendary sound engineer down in Melbourne. And he was explaining the lovely analogies. You know, it used to be this lovely little garden that we had in the voice so you know, in the industry of voiceovers, and he said it and now it's an absolute jungle. So so you know, and they're, and they're in does create opportunities, you know, for so. So one of the things that we've noticed, yes, there's all these, you know, websites that, you know, there's 1000s of voices on offer to anyone. And there's so many more people doing voiceovers in Australia now than they were, you know, 10 years ago, 20 years ago. But, but it almost creates, it's, it's too big for a lot of clients to even contemplate. So they know that they can come to our MK or they, you know, go to go to an agency, and they can cut through the clutter. So I know, and I guess that's, that's, you know, certainly something that benefit of why people do benefit from having agency representation. And I guess that's the tough, tough thing for anyone starting out is, you know, to be able to get noticed, in what is quite a crowded marketplace. Yeah, absolutely. Yeah. So

Toby Ricketts

it's Yeah, agents really do offer that sort of, you know, dependability, and, and making it really simple, which more and more clients wants, but yeah,

Luke

and it's, and it's a high hit rate, you know, I mean, you know, if you get a voice from an agency, you know, they can, they will deliver, very seldom is it not exactly what the client wants, and if it is, then they'll just choose another voice. But then usually by the stage that, you know, it gets to that point, you know, there's been a discussion with with us, we, you know, diagnose what they want, what they're looking for, and, you know, going through the brief will offer a range of what, you know, suggestions of people that we think, fit that brief, by then have a listen to them, and then I'll go Yeah, I think, you know, this one, or these two people, let's, let's give them a go. And it might be, you know, two or three people that all go through the same ad. And then and then from that, all right,

Toby Ricketts

so just sort of, um, to wrap things up, because I know we've taken an hour of your time. And thank you so much for lending us your time. So our ideas, what do you see as the kind of the future for voiceover in Australia, like, I sense that there is there is a small groundswell of you know, home based, you know, studios, going for that non union work potentially, like working on those offshore platforms, and perhaps, you know, calling their local video production companies, is there room, do you think in the market is there? Do you think that's sort of how it's going to move forward? is that there's sort of two parallel industries?

Luke

Yeah, I think so. No, I mean, you know, if you look at the sort of the states, and quite often, you know, what happens in America sort of happens here, you know, down the track. And you do end up with, I mean, we almost kind of have that already there, you know, you've got your, in America to Union and non union sort of work, you could, you could, you know, make that distinction. And here, you probably say it's, you know, the best professional sort of top end of the marketplace, and then there's, you know, the lower end of the marketplace. And, you know, that's generally the voices that will be listed on those directory sites, you know, and it's a, it's a, it's a, there'll always be a market for the, you know, cheaper voices. And, you know, there's a lot of clients that simply can't afford to be, you know, paying, you know, agency rates or union rates for work, or they maybe don't see the value in painting that. So there always be marketing, that sort of lower end. But I think, but there's, there's also, you know, the bulk of our clients, so don't mind paying reasonable rates, and understand that, okay, that might be $1,000 for 30 minutes of your time, but you're not just paying for the 30 minutes in studio. You're paying for all that time, building up your experience and building out your skill set of being able to shave a quarter of a second off a 32nd script or, or actually, you know, you've got something that's Waterworld copy, and, you know, it's running 15 seconds over, but you've got to actually make it sound slower, you know, all those tips and tricks that you learn along the way, that's what they're paying for. And the other thing that they're paying for is the ability to get that voice in a studio, you know, tomorrow at 10 o'clock or more this afternoon, at one o'clock, a lot of our work is sort of, you know, booked on the same day. And so to have voices available, you know, at a moment's notice, means that you need to pay a reasonable fee, so that people don't have to go and do a second, you know, another job. Because if they're not, you know, if you don't have available full time, freelance voices, then you kind of got to, you know, book things around whatever the other other job might be. So, so that's something when when you talk about the distinction between union non union or, or, or agency representative voices, and non agency representative voices, or the top end of the marketplace and the bottom, it's very difficult to come out of that bottom area of the marketplace, if you've been giving your product away, cheaply. It's very hard to then start charging reasonable fees. So So even when you're starting out, even when you're new to the to the industry, you know, Yeah, dude, you can do demos, you can do, you know, offer your services for, you know, for looking at doing deals where, you know, okay, well, let me just give me a shot, let me let me have a go. But then say, and I'll only charge you if you use it, you know, I think I think I think you can do stuff for free, or you can do stuff you know, without having a set rate card right for it. But don't give it away and understand what your value is

Toby Ricketts

something for free than it inherently has no value.

Luke

Right? Well, that's right. Yeah. And, and, and once you start doing that, you know, and our industry and I'm sure yours is the same is littered with people who were great voices, you know, they used to be at the top top end of town, and then they started doing cheap deals, and then they start doing, you know, started giving it away or started doing. And then what happens is you ended up doing work before that, you know, if they, if they want to spend, don't want to spend money on a voice, they probably don't want to spend money on production, they probably don't want to spend money on you know, quality. And so the whole, you know, you you start being the voice of these ads that look and sound terrible. And then that damages your brand, you know, I heard them doing something recently, and before you know, and you know, like, like I said, there's quite a few examples in this industry of people that used to be top voices, but now you just hear them on some terrible and they're doing nothing. And it's quite sad, you know, all because they've sort of, at some point, they've made a decision to chase these jobs and do deals and, and, and sort of price themselves, you know, down in order to get the work and it's and it's kind of ruin their career. Yeah, that's

Toby Ricketts

a very good point, actually, about the you know, the the quality of the work that you've been hired upon, you know, that it does slowly go down. I mean, I like to think that I already know that I used to be in that kind of bottom tier and I have, I have, you know, every year have put my prices up. And you know, in my kind of, you know, 10 year career so far as being a voice artist, I did start right at the bottom and then and now I'm you know, doing sag gigs and stuff of equal value. But I feel like the the missing component. And the reason people stay in that is not because of their voice training ability and their craft sort of work that they do. It's in the marketing and business side of their voiceover business. So like they don't, you know, they don't know that you should never, you know, discount always add value. So, you know, like, charge what you want, and then make it worth their while with other stuff you put on rather than, you know, being value added. Yeah, sure. Yeah. Simple things like that. But and that's, yeah, that's something else that I feel like there's this this huge scope in the industry for is is that kind of business training around about around non agency represented? Yeah,

Luke

and I think a lot of people don't and look, maybe that's also, you know, good for us as an agency, because we usually take care of most of the business side of the voiceover business for our artists. But even with an agent, you know, you still have to treat it as a business, you know, you're still product, you're still providing a service. You know, things like when You do go into a studio or even if you're, if you're on a zoom, and being presentable, looking good, like everything, some people turn up to professional studios, you know, in tracking pants. And, you know, it's so so you know, you've got to understand and like you said, the value added, I mean, you know, punctuality, professionalism, and just simple. You know, one of the simplest things, you know, a little at the end of the job. Thank you. Thanks for the booking. It's huge. So, yeah, but it is a business and and that needs to be treated like that.

Toby Ricketts

Yeah. Fantastic. Well, we've covered a lot of ground. Is there anything else that you wanted to sort of add?

Luke

No, no, look, it's been it's been a nice chat. I don't really do many of the well, I don't do any of these things. So I talked to a lot of our our artists have obviously, that's a big part of my job. But, you know, it's obviously something that I'm very passionate about is, is this this wonderful industry that's been good to me and, and it's filled with wonderful people and a lot of great characters. So, so nowadays, it's a great industry. It's a you know, it's it's a lot of hard work. But it's also a lot of fun.

Toby Ricketts

Absolutely. Couldn't said it better myself. Well done. Thank you so much lock downs from Rmi. Thank you so much for your time today.

Luke

Yeah, pleasure. Thanks for thanks for the chat.

Derek Perkins Interview - The Master of Audiobooks

Derek Perkins is one of the most talented and prolific audiobook narrators in todays industry. He has voiced well over 400 books in fiction and non-fiction, including the bestsellers Sapiens and Homo Deus by Yuval Noah Harari.

Toby and Derek discuss:
How a bad reader can ruin a good book
How he made the leap into fulltime audiobook narration
His history and how he first got noticed in the industry
Derek's method for prepping for a book reading
How to define the tone of a fiction or non-fiction book
How to create characters within an audio book
The difference between commercial and corporate voice work and audiobooks
What technology he uses to record in his home studio
His favourite books, from the ones he's read, and his favourite other books
And we answer some viewer questions.

You can find Derek's 2015 book "The Audiobook Narration Manual" on Amazon.

Here is a transcript of the interview:

Welcome to vo life and gravy for the brain, Oceania, the interview. And we've been covering some great topics and really delving into a few of the genres of voiceover in this interview series and meeting the people, the kind of Legends of the industry, my voiceover heroes who I've always wanted to meet and talk to. And so I'm very excited and this time, because today, we're covering audiobooks, and I'm a big fan of audiobooks. Like I really try and try and get through as many as I can. And there is an audiobook narrator who, Derek Perkins I'm just gonna say his name, being a fan of for a long time, especially for his nonfiction work. And but I've recently found out that he does fiction as well. So on the line from his home in France is Derek Perkins. Good morning. Morning, Toby, how are you? Very well, thank you. So I want to start by, by actually saying a proverb I came up with just before and the time before the interview, which is and this is so true, for me, that's a good book read poorly is worse than a bad book read well. Wouldn't you agree that like, sometimes it can really ruin the experience if an audio book is isn't read correctly? Oh, totally. I mean, the thing I've found since I've been in the business is that it's incredibly personal. to everybody who's listening. And while that's, you know, I think you can't deny that if a person doesn't find your voice, good, or appealing, that's gonna turn them off. But I think there's a huge difference between that. And whether books read well, or not, technically. So it's an interesting kind of duality, I think, in the in the business where you can, you can read a book very well, but someone just doesn't like your voice. But yeah, I completely agree with what you're saying, I couldn't agree more. So you, I did a little search in my audible app just before end of your name, and it had 313 results. And then when I rechecked they've gone up to 314. Good Lord in the in the space of time it took me to do so it's Tuesday, just he's read another book. So tell us how, what your path has been to, to coming into this industry. And then having narrated all of these books. Well, briefly, I didn't get to the industry until very late, or relatively late in my career, I was about I was in my 50s, when I first got into it. And I had no background of performance. But at least from a professional point of view, the one thread that's been consistent all along is that I had a love of performance in school, you know, into by speaking contests, I was in the drama club, and so on, but nothing remotely professional. And I did start doing some volunteer work for reading books for the blind. And, and, you know, dyslexic and people like that. And so that kind of gave them gave me some initial sense of, well, this is this, this, I think I like reading, so I knew from from doing the recordings I knew I did, I think I might be okay at it. And then I happen to be on the set. It's too long a story to go into now. But I happened to be on the set of a movie called Shutter Island, which was a Martin Scorsese movie, as as a as a, as a background would say, and, and unfortunately, on all the bits with me fell on clippings for things fell on the floor. But then, on the set, one day, a couple of guys were talking and they were talking about some voiceover work that they did. So I asked him about it got in touch with the voice of the studio months later, they came back and started doing some work for them. And as a result of that, I began to look around on the internet and looking at audio, audio business in general. And I suddenly came across audio books. And at that time, a cx was really pretty much getting off the ground. And I started working through a cx. And the rest, they say. Fantastic. And have you found it a struggle in terms of, you know, going from dabbling? You know, having having another career and doing something on the side to that. I mean, I hear from a lot of voices who are at that stage where they've done a few sort of voiceover jobs, but they in order to do it properly, they need to make the leap. take that leap of faith. Was there a moment where you knew this is what I want to do, and I think I can do it. What do you do transition gently? That's That's a really good question. Because the answer is yes, the short answer is yes. And what happened with me as so I think what happened with me was I started doing the A cx books, and I was beginning fairly quickly to get one or two Companies authors coming to me. So I thought, well, it's one thing, Rick, you know, recording a group, someone agreeing to you recording their books, because it's all royalty basis at that point, of course. But that That, to me seemed like a validation that what I was doing was of interest and appeal. So that was one piece. But you're absolutely right. At the time, of course, I had a full time job. And there was a point in time where I was beginning to do enough of this work, that it made me start thinking do i do i really think I can make the leap. And I will say that I was incredibly fortunate to get into the industry at exactly the right point, I joke with people and say, I wish it was my pinpoint marketing and, and research for my career progression. But I just fell into it at the time when audiobooks started to shoot through the roof. And what happened was, as a result of that, that sudden takeoff, a number of publishers started looking around for voice talent. And they began looking through, you know, sites like a CX, that had loads of samples and stuff like that. And I so I had a couple approached me. And that's when I started doing books for fee instead of on a royalty basis. And that's the point which I you know, after a few months of that it was coming in fairly regularly. I realized did did the maths and realized I think this could work. But just to finish on that point. To your point to your question, you still have to go through that bit of do I leave my safe haven and take the leap or not? And I think at the end of the day, there's there's part gut intuition is part reading the signs that you're getting from people you're doing work with. And then at some part, there's, you just have to let go. I did and I landed instead of crashed. Fantastic. What what sort of timeframe was that? What time What year was that? It was about 2012 when I first did the ACA cx titles, and then between that, and the time when I turned fully professional was three years 2015. And in that in the meantime, of course, it was all ramping up. It was about a three year kind of build up. Yeah, absolutely. Did geography play any part in it? Because like, you know, there's there's been this revolution in voiceover now, with home studios becoming so affordable and accessible. You don't need to be near a recording studio, for example. And I know you've you've moved around a little bit, is it something that sort of? Does geography played any part in your career? Yes, and no, in terms of being limited, because you're not in one of the main areas in in the US, as you know, you know, you basically got the big hubs on the west coast, the East Coast, a little bit in the middle. So in terms of of needing to physically be located there, again, I hit it just right. Because the demand was such studios were prepared to accept people. In fact, they liked people recording from their home studios, because it's it lowered their own costs. So it's it's absolutely never been an issue for me. And as you mentioned, you know, we moved from the UK to the US, that's where I started doing the work. And then recently, we've moved to France, and it's been completely seamless, thanks to the wonders of the Internet, and so on. The one thing I would add to that, though, in terms of geography is that again, I think I feel like I've been fortunate that coming from the UK as I have originally in America, and one of the Canadian companies to work with, there's, there's it kind of puts you in a little bit of a niche position. Because there's, there's obviously there's a there's a whole ton of American actors and talents. But there's not so many Brits. So when when studios have titles that call for you know, that accent or maybe a little bit of knowledge about that that particular area that they tend to, you know, I found they tend to come to me so it's it gives you a little bit of a leg up in a very competitive marketplace. Absolutely. And especially since you're you're in your normal speaking voice, there's actually quite an interesting mix of accents. It's actually not what I was expecting, because I listen to you on the on the nonfiction and it's very kind of Rp. But you've got kind of an interesting mix of accents. Where are you originally from England? Well, firstly, I think you've been very kind of it's it's probably a matter of accent. No, I was. I was born and brought up in southeast London Croydon area and lived there for 18 years went to college. And Wales, West Wales. So you couldn't get much of a difference and much more of a difference enactments and everything else in Wales in there. I knew it was there somewhere. And then, you know, I was I was in my 30s when I, when we moved to the States, and we lived for 2021 22 years in the States. So a long time now we're back in France, and we'll see how the accent evolves from here. And you're a polygon is that is that right? You speak many languages? Yeah, I mean, I'm not gonna pretend that I'm, you know, greatly fluent. But yeah, I took French, Russian and Welsh in college. And because my French is improving significantly, since we've been here. I can still order a beer in a bar in Russia for a little bit. Talk about rugby and Welsh, and that's about it. Just the essentials. I, I wondered if you were thinking about? I mean, you know, it would be so hard to be an audiobook narrator in different accents. You'd have to be so good at the not just the language with the accent, wouldn't you if you want to do it in other in other languages? Completely imagine? Yeah, I Yeah, that's a good point. Two, I do think it helps me. Obviously, in the languages that I've studied, it really does help you to talk in English with those accents. Yeah, absolutely. It just just kind of gives you that inner ear for it. And also, if words in those in those languages come up, you know how to pronounce them correctly, which is a big bugbear of mine, especially with French words if they come up in sorry, American writers, but some American pronunciations of French words are not great. No, you're right. Yeah, you're right. And going on from that. The first question in the comp craftex. I want to talk about, you know, how you what your approach to audiobook narration is? And and the basic question of how do you prep, you know, you're selected for a book, or you might have auditioned for it, and then you you receive your copy? And I imagine you don't just start hit record and start reading there's, there's this element of prep that what do you do? Well, it basically breaks into two sections. It depends on whether it's a nonfiction book, or a fiction book. With fiction books, in general terms, there's very little issues with pronunciations of words themselves. Because they're not, you know, they're not, they're not technical, they don't generally carry lots of foreign words, and so on. But with the fiction books, the most important thing and I've learned this over the years, is, you know, you really just have to, you have to understand, obviously, the story, you need to understand the characters, it particularly with mystery and fantasy, you need to make absolutely sure that the characters stay the same. Because authors have a great habit of switching, you know, PAGE PAGE 10 pages from the back of the book with the character that was suddenly that was Canadian suddenly turns into a closet Frenchman or something. And so you need to know where the where the characters evolve to and from, and, you know, you also, it's just critically important, you've got to have that sense of, Where's it? What's the author's point of view is a cliche term, but what what's the author trying to do here? What's their? What's the tone of their writing? And, and, and what are the, what's the atmosphere that they're setting in this in this book. So I tried to try to reflect that as much as possible from from the prep I do in the reading. Personally, I, what I then do is I'll often go through as I'm preparing the script, I'll often go through and I'll write out character names. And I'll put some notes in based on the descriptions of them in the script. And I'll I'll, I may add a couple of notes in my own in terms of what I think I'll do for the voice. And that's, that's it, I don't do much more than that, to a certain extent. And certainly with lesser characters, I sometimes play around a bit, because I deliberately don't want to have too firm of an idea of how I'm going to voice them. So I'll almost literally wait till the last moment to see what comes out. And sometimes most times it works. But if I'm not happy, I'll stop it and do something else. So that's the non fear. That's the fiction. nonfiction is very different nonfiction, there's clearly you know, an issue with needing to understand, again, the content, the kind of tone the author is using. But with nonfiction books, generally, it's far more important to get pronunciations right. And particularly in the ones that that relate well with weather, yeah, that relate to history or a particular topic that has its own, you know, terminology and nomenclature and so on. So for example, I think it was last year or the year before that I read a huge history of Iran and you You can imagine for for non native that's, that's, that's a challenge for pronunciation. And I ended up with about I think there are about 820 plus words that I needed to get pronunciations right for. And it actually turned out to be a wonderful experience because the author is now an Oxford University's, and he's an Iranian scholar. And he readily agreed to help me. So I sent him this list. And we sat on the telephone, and he literally pronounced these words, one by one by one. So there my job then is, I'll record him, then I'll transliterate each one of those words, put it in a spreadsheet. And then as I'm going through the script reading, you know, I stop and check the pronunciations and, and go on from there. So it's a pretty intensive process. But if you're going to do it, right, you know, absolutely. And I think there's a real pleasure in in and, and, you know, you're able to grow yourself, like you say, like, by learning the proper way to pronounce things. And I've always had this real, real passion for wanting to pronounce things like the way a native would and especially if it's in a completely different vowel sets, or if it's in a different part of the mouth, I kept like, in Arabic, for example, you know, there's, there's all these he's hurt and stuff that we don't, you know, in the West, we don't even really hear. So it's really nice to, to practice using these other parts of our mouth to get a really genuine pronunciation. Yeah, it is. And one other quick point on that I couldn't agree with you more. For me, again, maybe it's coming from a language background. For me. The language is not something in isolation, it's a representation of that, that that culture, and it's a representation of the people, you know, from that country. So it's, I consider it just to be a sign of respect for the author, but also respect for the people hearing it and I have been criticized for one or two books I've done that I won't mention. For the for the accents that are the pronunciations. And so you know, you learn from those. But to me, it's, it's it's giving, given the the author in the language in the country there, dude. Absolutely. Is it important to for fiction, especially, and especially if it's serialized fiction, which I know you've done a few sort of series to understand the world, that it's occurring? And as well, is that important? Yeah. Do you mean that the world of the book Exactly, yes. You know, so that you understand kind of the context for the characters, not just the characters themselves? Oh, absolutely. Yeah, absolutely. And the the best, the best ones, the world really wrote, well, written ones, particularly in fantasy. They just transport you into that world. And you find that you, you just you just feel you know, I go into my booth, and I leave my my home. And I'm suddenly transported into this, this other dimension. And it Yeah, absolutely. It It is it is important. And it's interesting, too, because these worlds that they depict, oftentimes you see the strands coming back to our current world that we live in. And you see a little bit like people read into Lord of the Rings, you know, they read sort of subtle messages and so on. And you see it in some of these books. And I like that. I like that when it's when it's well done. It's very, very powerful. Absolutely, yeah. And so your nonfiction work. And this is how I was introduced to your work was through listening to sapiens, homo Deus and 21 lessons for the 21st century. By you've all know Harare, who has penned fantastic books, and they've been you know, they've they've they've sold very well around the world. How do you select a kind of a Do you have a default tone for nonfiction? Or do you? Is it kind of like a character you're playing for that particular nonfiction? Well, I'm glad you asked. That the, the answer is that I, by and large, I tried to align on to, to what I think is the most appropriate for the content. Most of the time, I don't make a particular effort to do that necessarily. It depends on the book. So for example, for sapiens, I didn't, I mean, I obviously knew knew the script, but I didn't have a particular thought of I need to adopt this tone. I gave it a straight read in that sense. But for example, nonfiction, particularly autobiographies that I've read, I did one by the old sex pistol, Johnny Rotten, john laden, and I did Anthony live, Weber's first part of his autobiography, and there I made a definite effort. Just to try to get some sense into the reading of who those people were. So with john Laden, I made my accent. A little more London than like you said Rp. With with Antony, Lloyd Webber, I did that a little bit. But I also tried to lots of characters in those books across the relating stories all the time. And the people they're talking about, I tried, I, you know, get this is the wonder of YouTube, because so you jump on YouTube, you get the clips, and then I just tried to put enough in there to give a flavor of, of those people. For the most part for the rest of it, as I say, no, it's a straight read. And you are just just a quick additional point, it's interesting, you talk about my accent, reading, because I'm always struck by it, too. I don't, I don't do anything to force that it just is the way it comes out. And I figure, if that's the natural way I read, I'm not gonna change it. It's funny. It's so funny. And it's, it's, I have the same thing when I'm, when I'm reading a formal read, I'll go straight into our P without even like thinking I'm doing an accent. And it's more like you have to adopt, you know, I mean, voicing is is a full body experience. It's not just, you know, talk as much as we all know, do remember the film, the matrix where they go into the matrix, and they're in that white space, and they say, oh, like, I look different than I do in the real world. And it's like, his residual self image, it's called and I feel like there's a voice version of that, that when you stop trying, and you stop contriving everything, and you just go, this is not a performance, I'm getting out of the way of the text. I'm just relaying the text and I guess that's the ultimate goal with nonfiction, isn't it to kind of get out of the way? Absolutely, absolutely not. Yeah, this is a very good point. And I think by by sort of being natural to yourself, you do you can make yourself invisible, which is how you should be Yeah, absolutely. So moving on to the the fiction world and I'm interested in this because I I've always been like a real nonfiction lover and like, you know, if you're listening to something, you want to learn something, but fiction is just this this it's so enjoyable to listen to. And I just finished listening to the the audibles adaptation of Neil Gaiman's Sandman, which was a very famous graphic novel from back then it's it's like an all star cast kind of a thing. And it's all incredibly like comic book over the top character stuff, rather than one person, you know, switching in different characters. But like, do you? Do you enjoy fiction more than you do nonfiction? Or? Or do they both have their own kind of places in your heart? That's it That's titled, yes. To all my clients listening, ignore my answer. Do I? Well, I will actually, I'll give you my standard answer, but it's a it's a it's a heartfelt answer. When I get asked what's your favorite book? What type of book to read? And my answer always is one that's well written. So I will say that, that I enjoy well written fiction as every bit as much as I do. nonfiction. It I think, I think I'd probably have a little bit more to be honest, a natural passion for nonfiction in my performance. But I hugely enjoy fiction. And you know, I've had some success with the gongs and so on we've we've had some success with with non with fiction sorry. And I just one one example on cricket another there's a series by an author called Mary Stewart. It's a Merlin. It's based on the you know, the historical character, Merlin. And it's trilogy. And my Lord that that that trilogy was such a joy, it's gorgeously written. And because Merlin the history of Merlin is not just Britain, but it's also Wales, which is where I'm half Welsh and spent significant time there. So it was wonderful, but the writing was extraordinary. And it was an absolute joy. And now it goes back to your earlier point, transporting yourself into that world. It was it was effortless, and I mean, it's the same for commercial voiceover you come across scripts, which are just so rotten it just it's just effortless like it just you know, when you get a good reader and a good script together it's it's a beautiful thing. So again, to go into the fiction world a little bit characters. How do you how do you go about constructing them? You You, you give them accents? Do you give them affectations? Like how do you stand and if there are many characters? Are you aware that you have to differentiate them? Yeah, yeah. Yeah, I think I started off like, like a lot of people probably do thinking that you need great big, huge gaps between in between character vices, usually they've got to be massively different. And I remember remember listening to a book that Simon Vance narrated one of the I knew I'd bank on this. One of the was a trilogy, written by the Swedish rights archives, it'll come back to me. But if he I was absolutely struck by the subtlety of the differentiation he made between the voices. So yeah, I mean, I think it to me, it depends on the character as to how forceful I'm going to be with the voice. So I take an awful lot of cues from the script, to help me decide how I'm going to do the fight. And then of course, there's some purely physical things. I remember doing one book, a fantasy book that had a character of a dragon in it. So I started off by giving it a you know, the rough graph really, kind of rough voice. And then I realized this character goes throughout the whole book. And so it was, it was a long road to hoe, they have to get that bit right as well. But, but afterwards, it's just Yeah, I've think I've become a little more subtle in the differential differentiations of character biases. And I use probably as much pacing and intonation now to help with that, especially with female voices cos which are very difficult. I find it difficult for men generally, I think. So that's, that's, that's the way I've, I've tried to try to evolve. Yeah, you don't want to get old son of Monty Python is a very naughty boy. Do you? Do you do other sort of voicing in terms of commercial voicing, like, Do you have another career as because I mean, I know that you've in your book, which we'll talk about a bit later. You make your there's a whole chapter called audiobooks is not voiceover? Do you have a foot in both camps? Have you sort of learned both? Both? craft? I would say I've dabbled in voiceover and I honestly don't think I'm that good at it. And so I don't really pursue it. Either effectively, since particularly since the move to France, I've effectively just taken a an attitude, I'm not going to do anything proactive on it. So but I have Yes, you know, I've voice for, for, for companies that have been reasonable. I mean, Johnson and Johnson and one of the big banks on the on the northeast coast of the US. But I have to say it's very, as you well know, far better than me, it's a it's a very different type of work. And I think I just think I'm more suited and better at audiobook work. And, and again, as you said, you know, scripts vary with voiceover to some extent, because it is really like, um, you know, the audiobook is like the marathon versus the sprint, of voiceover, where, you know, you're just dealing with certain words and inflections, and it's all incredibly nuanced. Just Just to pick up on that very quickly. Again, that that's one of the biggest things in the book and I talked about, you can break it down into marathon sprint, or you can break it down into to me voiceover is all about words and phrases, not maybe not even whole sentences or not it not complete sentences. And it's, it's very much that that full is it is like a sprinter it's like a full bore effort. You got to get every single word right the intonation has to be just right and so on. Whereas in the audiobook world and I'm actually ironically I ran marathons for a number of years so I I have that I think runners they say that you have fast twitch muscle fast twitch slow twitch and I would never be a sprinter because my whole if I was an animal I'd be a slob You know, I think I think the audiobook world is just such a natural fit for me from a number of perspectives like that. But it's it's it's nice and paced, and it has its own challenges of course in that because with that pacing comes sustained effort, as you mentioned earlier, over a period of time, but especially if you're playing a dragon sounds like you did so let's talk about the the tech behind your setup. What gear do you use to record what's your sort of your your acoustic space and your microphone interface and that kind of thing? Yeah, well as with most with most people starting out the business you know, I was in the closet as it were And literally, cupboard in the basement. And every time my poor wife every time she went into the kitchen and walked around those to have to bang on the ceiling tell her to stop. There was no one You couldn't put the heating on. And then once I started getting into it professionally, I bought my first studio, which lasted me till we moved here, actually. So which was a whisper room as a brand in the US fairly well known. And it's just you know, it's just a completely encased booth which you set up in inside your, your were in the basement in my case. So that that was fine. Since coming here I've invested in a studio bricks, booth, and it's the pro version. So it's triple walled. And it's the answer to a voiceover on a writer's dream because the, the room I'm in, I literally don't hear anything. And so which is what you want from the outside. So I so that's, that's my studio, which is fantastic. The sound is great. The rubber on that point, before we get on to mics and technology, it's such an important thing to sort of create this space where you can just focus on on what you're doing. And you're not having to think about what did I hear just the annoying, you know, the breakthrough flow, isn't it because I live near a big road. And this isn't the perfect studio for me. I'm building one next year, which I'm going to I'm titling it as you know, it's going to be the best studio and boys best voiceover studio in the world. So here's that currently, I've got logging trucks that go past and I have to kind of make excuses when I'm doing live sessions. But but it's Do you have anything in your booth that that makes it kind of like a nice space? Like, do you have like, cents in there or light levels? Or do you have do anything like that? Or is it just No, the one thing I do, actually, I do have a number of little mementos from from various parts of my life, very tiny little ones that are on underneath the monitor. And there's a there's a carving that my son did when my favorite bird of all time is the blue heron. So he carved me a blue heron ones. So I've got that on the desk. But otherwise, no, I I'm not worried about certainly don't want sense. You know, I'm not worried about anything else. I just, I just like the fact that is there's no distractions, that the quality of the booth is absolutely fantastic. And, you know, I, I can just focus on what I need to focus on. Okay, so, outline what wants us to capture your voice? Yeah, it's, and I'll just very quickly say that before I, one of the best decisions I took setting my studio up was to go to a professional studio, professional audio shop, and get them to advise me. So I use a Shure KSM 32 microphone. omnidirectional. It's a condenser microphone, it's the only one I've ever used. I'm a great, I'm a great proponent of it. If it ain't broke, don't fix it. And also don't spend money when you don't need to. So nobody has ever said you might have your voice doesn't sound great with your microphone. So I've, I've kept it and hope to keep in. Then I use the the preamp is a grace grace preamp. I use a PreSonus. Now I was using an inbox for the audio interface. But now it's a PreSonus. And the my, my computer is a Mac Mini. And then I run Pro Tools. Yeah. And there is a there's a little irony here that I switched to Mac because I thought it'd be far more stable because the other one used to crash occasionally. Right? I get lots of crashes on this MAC. I don't know why. But otherwise, it's a great No, it's it's a great setup. And yeah, Pro Tools 12.0 I'm on at the moment, I bet you have some horror stories of you know, spending like half a day in a booth and getting out and realizing that it's crashed Giuliano corrupted? Well, not quite that, that end of world ish. But yeah, I mean, I, you know, I've, if I get if I get a good run on a recording, I could be recording for, you know, maybe five minutes before I need to stop, which doesn't sound like a lot. But if you're recording the history of Iran, and you're going through multiple difficult pronunciations, and you your computer crashes, and you've lost that last five minutes, it's it does not make your day. So it hasn't been too bad. But at some point, you know, I'll upgrade but otherwise it for the for the time being, it's fine. Yeah, going back to the mic thing, I think that's a very sensible choice in terms of like sticking with the same one that you've you've always had, because it's sort of, you know, you know, how it records your voice. And as you say, if it isn't broke, don't fix it. And I've had experiences where I've, I inherited a really nice a beautiful mic and gnomon you 67 which is like the valve version of the 87, which like worth, you know, 10 grand us or something. And I was using this to record and doing pretty well ever, but then I thought like I wonder if anyone would actually notice if I just recorded On a different mic. And so I got myself a 416 the Sennheiser 416. Just the standard like, you know, the one of the most you know, ubiquitous voiceover mics there are and switch to that. And for six months just there's no one notice no one made any comments or anything. I got the same number of jobs if not more, so I thought, well, there's no point in having Kate capital tied up expensive microphone sold. So yeah, it was, it was a really interesting thing to me. But now I wouldn't like go I don't think I'd go off the forensics, but just because it's like it becomes your sound. And I think you'd find that did you find there was a difference between between the the whisper room and the studio exit? probably be some kind of difference. Yeah, I do. I mean, I think the West room was good, but it was single wall. Different constructions of the studio bricks completely. And I think you know, fundamentally there was always this little bit of boom Enos in there. The just didn't have that, that you have quite as you know, you know, you never want the sound to be completely dead. You want the on a little bit of life to it, but it it always had that that feel to it. Whereas this one feels when I'm listening to my voice and and playing it back on me. And I think I'm hearing it's much it's a richer sound. It's just a somehow it's just a better sound. I'm not, you know, I'm not very good with with describing sound. But yeah, it just, it just seems, seems to be a, a sound. That's, that's got lots of color in it. But it hasn't, hasn't got any of that slight tidiness slight gloominess that I used to get in the other one. And compress your recordings at all? Or do you know, I don't know, I don't touch them. It's another one of my mantras if, if I'm not paid to do something, I won't do it. But seriously, you know, I mean, I, my, my viewpoint is very simple. I love recording, and I get paid to record I don't get paid to twiddle around. And more to the point. You know, when studios ask you for raw audio, I take them at their word. So I literally give them whatever. wav file flat file whatever format, there's no thank you for as well. Like it's it's well known in like audio geek circles that, you know, if you send them a recording that you've done noise reduction on it sounds tinny, they can't do anything with it. So it's like literally just I was gonna say yeah, yeah, correct me if I'm wrong, right. But once you've been hit with it yourself, you dramatically limiting what can be done with it after that click on expert, and then it's like, leave it alone. Yeah, yeah. I mean, obviously, I, you know, I punch and roll, and I may make a clean recording. So I'm taking If I hear mouth clicks or any extraneous noise, I'm taking that out as I go along. So the file is clean, but it's raw. Yeah. So that's an interesting point. With with editing, because, you know, a lot of myself when I'm doing long form work for eLearning, or whatever, I'll you know, read it. And I'll put a click in so I can see it. And I'll go back and edit that later. Do you do it on the fly? So you, you you're making a perfect audio file as you go? Yes. And there's different schools of thought on that, too. I mean, you've just mentioned one technique. And I know there are there are many audiobook narrators who use that technique. Personally, I just, I just hate the thought of going back to something after you've, you know, finished. So yeah, I do it on the fly. And with with Pro Tools, you know, punch and punch and roll, it's so easy to do. And obviously, with time you get quicker. It's almost no effort. So I, I do that. And that's the first time ever that makes so much sense in terms of, and you're always at the cutting edge of what you're reading. So you're not sort of Yeah, like, I feel like you'd stay fresh for that stuff as well. And who isn't? Yeah, do you? Do you voice the characters separately after the fact? Or you do it as you're going? you're switching constantly? Oh, yeah, absolutely. As you go as you go. Now, I won't I mean, in one of the fantasies will not one many of the fantasy series you probably get into 100 or the biggest number of characters I've ever had, I think was about 260 in a series. Yeah. But of course, you can't remember all of those. So I just keep a little clip, a little tiny little mp3 clip, three seconds, four seconds, whatever, put a put them in a file. And then as I'm reading if I if I've got to a character now who I need to refresh my memory about that I'm going to stop the recording. I'm going to quickly flip to the file listen to it, and then I'll carry on but otherwise know it it gets dropped in at a time. That's pretty interesting and interesting. Okay, well let's go down to the the kind of the business side of it because this is we had a few quite a few questions in terms of like how how to break into the market because there are a lot of people who you know, love listening to audiobooks, they love reading, so, you know, they want to explore this as a career. What would your advice be? In terms of the business of, you know, eventually getting the work these days, because it's probably, there's a lot more people wanting to do it these days, but then there's a lot more opportunity as well. So yeah, that's true. I was gonna be flippant and say buy my book, but I wouldn't do that. Don't worry. I mean, in the US, in the context of the US market, I can only talk about that, because that's the only experience I really have us and one of the Canadian companies. There is this. I mean, if somebody said, Give me one piece of advice, I would say, what you need to do is two things. Number one, you need to get some experience. And if it needs, if you need to get that by either volunteering, or by recording through, you know, platforms like a CX, where the bar is relatively low, and you can you can get some real good experience, do that. But then once you've done that, and you know that you You're okay at it, and you know that you you like doing it, then the best way is to go to the annual conference, there's an audio publishers, Publishers Association in the US, it consists of all the major players, literally every one of the major players, and all of the smaller all of the, you know, mid sized ones below that. And they all go to this conference once a year. And it's usually in New York, or occasionally somewhere else. And I couldn't believe it. The first time I went there, I, I looked at the list of people attending, and there's all these superstar narrators. And there's all these, you know, publishers, and not just, you know, they're not sending their mid level people, you're getting the senior producers and directors of studios. So my advice to people is go there, you get opportunities in that, in that conference, they set up little events, which are so good. For example, they do a speed dating event, where you have to, you know, you have to volunteer yourself and then be chosen but so you you get a chance to isolate is funny, but two minutes with each publisher. And you get a chance to, you know, struck when you're not reading, but you're going to strap your stuff, and you're going to tell them who you are, what you've done, why you think you might be interesting to them. So you get opportunities like that, or the other big opportunities where you do get to read to a real live publisher is a lunchtime session they do. And I am absolutely convinced that I've got one, if not two publishers out of those sessions. And above all, what it does is you will know from voiceover work, companies that do this stuff, they have the slush pile of solicited demos that are a mile high. And they're you know, they're forever trying to get through. And what I've always said to people is, if you get in front of a person, you don't need to spend more than 20 seconds with them, you're going to drop your card, you're going to then when you follow up with your demo, you've then got a point of reference, and they're going to find a reference to you. And that that's my if there's one thing I would encourage people to do is do that. The other the other point about it is if publishers See you there, they know you're being serious, because it costs money. You know, you most people have to travel there, you got to pay for the fee. So if you're there, you're serious, and that's another qualifier. So I couldn't recommend more that more highly long answered your question. And especially possibly with your with with people with unusual accents, as well like from this part of the world, from Oceania and New Zealand, it's harder to get there but you you I've definitely found with my kind of hodgepodge of a New Zealand the British II kind of an accent, that, especially the American market sits up and takes note a bit more than they would from an American voice potentially because they hear American voices all the time. So just by the very nature of the way you talk, you're kind of different, which is so I guess my advice is to not shy away if you have an accent that is not the mainstream because you know, people know it's very good to know and you ever required to to go somewhere else to record Do they ever want to record you in their studios? No, I've had a request but I turned it down politely would have meant me going to Chicago area and you know, being in a hotel for a week or so they paid you know they often pay but uh you know, I just said look, I've got a I got a fully fledged term studio here. Can we do it that way? And they said yeah, so No, not now. That's the wonder of again, as we said earlier, the wonder of The internet and so on that home studios mean that, that you you don't have to travel and I'm glad for it because it's a very inefficient way of recording frankly, for something simple. Yeah. Yeah, exactly if you're not right on the doorstep, yeah, absolutely fantastic. So as you mentioned, you you have a book which came out in 2015, which is called the audiobook narration manual. And it's a really good I had it lined up here and we just find out there was a really good like part of it that really summed up what we've been talking about. It was a good narrator is able to read ahead and quickly assimilate information in the text to ensure a seamless delivery of the spoken word. Before starting to narrate, she will ensure she understands the author's point of view. This, in turn allows her to deliver the fullest meaning of the word spoken. This avoids this helps to avoid giving a rote delivery, good narrators vary their speaking cadence and change their pace, tone and volume to emphasize meaning and minimize distraction. I felt like that really, like in a very sort of cold way summed up like what I really liked about your your voice was that and you say in previous paragraphs about, you're telling a story, like everything has a story, like the way it's just humans communicating ideas is a story. So what's your like? Because often I am training people who it sounds like it's being read. And even relatively good narrators will make it sound like it's, it's it's not that interesting. What's your kind of secret to breathing life into scripts? Oh, god, that's a hard question. How many hours we got left? I mean, fundamentally, I think the secret is, this is gonna sound a little bit Fufu. But I think the secret is respecting the work that you're doing, respecting the effort the writer has had to put in to create that work fiction nonfiction. It's It's knowing that you know, it's understanding well enough what your what you're going to be reading. And when it's, it's then the hardest thing for me is when you're doing it is being completely present for every minute that you're reading. And just a quick kind of example, as to as to how I learned the importance of this, I took some coaching from Paul Rubin is one of the top guys in the audiobook industry in the US as a producer and coach, and he was ruthless. So he'd have me read a section. And I literally couldn't get past more than about a sentence when he stopped me. And then he challenged me and he said, Did you really feel that? And I honestly had to answer No, I didn't, as to your point it I realized that I was reading it. And I wasn't invested in it. It's very hard to explain, without, as I say, sounding a bit esoteric, but I think that's it, I think, I think it's the the effort that has to be made. While on the one hand, you don't want you to be the performer you you don't want you to be front and center that the the content and the narrated the author's work has to be front and center. But you've got to be in it, you've got to be completely committed to it. Otherwise, it's going to sound like a read. And, and that's comes back to our earlier point about you know, marathons and sprints. And that's one of the challenges of audiobook work, because that's a long, that's a long road to hoe, you've you've to, to, you know, consistently have that attention and focus and effort over a period of time is is is tough, and it's easy to just lose concentration and the minute you lose concentration, you're out of it. You're not in that world you talked about and then and then it sounds sounds flat. Does that make sense? Absolutely. Absolutely. Nailed it. And I think it explains why you've had such success in your industry and you know, that you've like risen to the top and have so many of these these great titles and people rave about your voice sounds fantastic. And I imagine there's lots of more, lots more, you know, really great advice, such as that in your book. So it's on Amazon if anyone's interested in getting a copy. And I completely forgot to mention your amazing amount of glittering prizes in my in my intro. And you have had a lot of success in terms of winning Audis and, and being nominated at the voice sciences awards, etc. So how did those come about? You've obviously into yourself and hope for the best. No, actually, I don't, you can but I never had like maybe it's the Britishness in me. I always felt like I'm not worthy, you know, who am I to enter myself? And so No, I never have what what tends to happen is when proofers are listening to your work With the publishers use use proof as obviously, listen to your work. And I think what happens is a proofer when they think this books a bit special, the narrations really good, they're good, they flag it to the publisher. And then they review it. They have a, they have their own kind of committee that looks at all of these suggestions. And then they decide which ones they're going to put forward for awards, you don't know until until the nominations are announced. So every one of those has been a very pleasant surprise. And, and I will sound a cautionary note. But that one of the early sobers, they call him the voice Arts Awards. I was nominated in one category and there were there were five titles being considered. And I had three titles of those five, and I still lost. So it was a great leveler. Um, just a few more quick questions before we get into our brief audience questions. Do you ever have a relationship with the author's like, do you like you've all know Harare? You know, does he has he made in touch because you're his mouthpiece effectively or not? Yeah, no, he never responds to my begging letters. Can I have some of the commission? Well, actually, Yes, I do. But not in the sense in which you're asking it Really? I think I mean, I've had, as I mentioned, for pronunciation purposes, I've had contact. What the romance one of the romance writers whose work I've done, who got the audio for Actually, I've been in contact with her a fair bit, but it's, it's actually kind of not really very specific to the books, it's more general. So not really no, which is a little bit of a regret. But equally, I can see how it, those those sorts of contacts could go pear shaped if you're not careful. Yeah. Yeah. And publishers generally want actors to stay away from authors. Yeah. Yeah. Do your own jobs. Um, do you? What's your favorite, your favorite book that you've narrated? Well, I think you've mentioned that actually, it's very hard to do. I have to check with audible By the way, because I've done it on my list. I've done over 460 now. But But of course, that that may include other stuff, but what it wasn't picked up. But um, you mentioned sapiens, I have to say, it's, it's right up there with with the ones that I've enjoyed most. And I think from a number of points of view, number one, I think it's extremely well written. Number two, it's incredibly thought provoking. And, and, and challenging. And I, it's one of the books that has left more of a mark on me than than most. And I found for a long, long time afterwards, I've gone back to it and thought, Oh, yeah, God, what that idea he came up with so you know, it's, and that's not just me. I mean, obviously, there's many people who feel the same. So that's right up there. I mean, I mentioned the the Crystal Cave trilogy, in fiction, that I thought was absolutely top notch. But there's so many Toby, I mean, it's it's so hard to kind of pick ones out. I mean, and they're, they're great for different reasons. There. There was a long book called The sleepwalkers about how the world got into the First World War. And it, it sounds dry, but it was incredible experts, they have the the the avoid ability of it. And that sort of horrible sense of inevitability for all the wrong reasons that countries are going to end up fighting each other. So stuff like that, you know, stays with you, too. And you are big, you do ingest audiobooks, as well as your favorite narrators. I do, but not to the extent I'd like to be quite honest, because, you know, I spend so much time doing it. I don't tend to find that much time to listen. So I I tend to be very kind of scrappy, in terms of who I listened to. It's very, it's very, sort of seat of the pants. Oh, that sounds good. I mean, I, for example, one of the most recent ones I listened to was a guy called James Haskell is a rugby player. And he lifted the lid on what a professional rugby players life is like, which was fabulous. And he he was an authentic voice. I listened to Jerry Seinfeld recently, which was mainly lots of his bits of comedy, but that that was good. One of the books that I did, was struck by most was the tattooist of Auschwitz. And that that was an incredible book and incredibly well read. So yeah, when I do get to them, I do still enjoy them, but not as much as I'd like. Yeah. Okay, we'll just do a quick a couple of quick answers for these same questions that people have written in with. Chin wants to know about gain levels? Do you have to regularly readjust you riding your gain? Or do you set it fairly low so that you've got sort of headroom? Yeah, set it. fairly low says enough, plenty of headroom. No, I don't adjust. As we said earlier on. I didn't touch that. Touch the controls as such at all. And the follow up question to that is what what's your mic technique recommendations for doing audiobooks? So you've got the stamina to get through the workload? Which is a really good, good one. Because it is, you do need stamina for it. Right? You do? You do? I mean, I think, I don't know whether that's mic techniques as much as that whole business of pacing yourself and, you know, being invested, and so on. But yeah, I mean, I the mic technique that, to me is more important, is not getting too close at the wrong time. You know, again, lots of fiction books require characters, characters to shout and scream, and so on. So I've learned over the years to avoid that. Otherwise, that's when your game does shoot through the roof. Fair enough. And there's a question here from Martin house, which I might be able to answer more than you but he thinking to try and break into the market. The most prominent side is a CX, which which you've mentioned before, which is kind like a marketplace for for audiobook narrators and and authors to come together. But they don't accept voices from New Zealand, which is a bit of a bit of a middle finger device over here. Do you have any suggestions for other platforms that do accept I've heard that find a way voices does, Martin, from what other listeners, but there there any other platforms that you suggest for newbies to sort of start dipping their toes in the water? Find a way is one of the ones I would have said I'm trying to think of others. I'm blanking on it at the minute there are others. There or I'll, I'll shoot you some some names after we finish them. Fantastic. couple of questions. Some. We've talked about editing, you're required to edit the files, obviously, it's you when you send them through. It's got it's basically it's finished audio, isn't it? You You're You're recruited to send through perfectly finished audio? Yeah. What what are some of the word counts that you do on an average, an average book, and they've asked about what, what what you'd expect as payment for that as well. But that might be a sensitive topic. And there's probably a massive range from from amateur right up to your level. I'm not going to be very good on this one. Because I always go by page numbers that I know, I know, people use word counts. But for me, the key metric really is the page. So I can't be of much help on that. I mean, I can I can say that. You know, I narrate books that vary in length from 200 pages up to 800 pages. 1100, I think was the biggest one I did. But yeah, I never used that metric. Because I was I was workout my time on the basis of pages because that once I've done a few pages, I know how long it's gonna take me. And then I can kind of plan from there. So sorry, I can't be right. There's no noise at all. So that's pretty much it for today. I just want to thank you so much for from personally from me, you've really, you really informed my delivery style after listening to Sapiens and homo Deus, it really affected the way that I read things in that sort of nonverbal vein. So it's, it was a real help to me personally. So thank you for that. And thank you for appearing on this set this podcast and for Greg for the brain here. Just one final question, looking for the future as we go. Do you think that AI and text to speech software is now on your radar in terms of you know that people are saying that it'll replace audiobook narrators? But I can't. I can't see that myself. But what's your thoughts? I think I'm old enough not to have to worry about it. One of the benefits of age, I do think it's on the radar. I do think it's a potential threat to the live voice. I have heard some of that. And I have to say it's incredibly good. But still not quite as good as the human voice. So it remains to be seen, but I would not write it up. Absolutely. Yeah. And I think you're gonna find it maybe it might impact your work. Toby more than long form audiobooks, because you can get synthetic voices for you know, elevator announcements and shops and airports and maybe commercials as well. But yeah, it's it's very good. It's an interesting time, isn't it talking to is very Pickens, thank you so much for joining me today. Thanks for your time. Thank you, Toby. I've enjoyed it immensely.

The Queen of Character Voices - Lani Minella

Ever since I saw Lani Minella's Character Monologue on her YouTube channel I was amazed at how one mouth could become so many different people! Lani Runs AudioGodz - a voice production company specialising in casting and directing character voices. Lani herself has brought to life many thousands of characters in animations and videos games in a voice artist career spanning nearly 3 decades!

Join Toby Ricketts in a wide ranging interview with Lani covering many topics including: Casting vs Directing vs Voicing
Where your voices come from
Where did she get her start
Gaining confidence and knowing the trade
losing yourself in the character
Playing 'The Clickers' from The Last Of Us 2
How to come up with different character voices
How she uses accents in her characters
Managing the ethics of accents in 2021
The most underrated accent
How she comes up with alien noises
The challenges of creating accents and characters in voice sessions
Using real kids vs female voice artists
Serendipity in getting voice jobs
The story of the voice of Spongebob Squarepants
How to approach emotes and exertion scripts
How to make sounds authentic
Making death noises
Talking in pain
Vocal health and wellbeing

Contains clips of: The Last of Us 2 - Clickers Tiamat boss scene from Darksiders Avatar at Disney World promo from Disney Find more about Lani Minella from www.laniminella.com or www.audiogodz.com

Transcript:

welcome to the vo life and gravy for the brain Oceania podcast, it is my spectacular privilege to introduce my next guest on VO life today. I've followed this lady for many years, I run a voice Academy and I always make a point to show this particular video to my students, which is her going through like a monologue or kind of a routine of all her different character voices. And I've always wanted to be in touch and ask her about the craft. And finally, it's my opportunity. So it's my great pleasure to introduce Lani, Manila to the BLF podcast highlighting. Hi, how are you? Good to see you. I never knew that. That's the first time I've heard that. So thank you. So tell us just a little bit about your voice career. How long have you been in this business? Oh, since the dinosaurs, I've been probably I started in the game industry in 92. But I went through I mean, I'm ancient. So I did all that in kind of a radio business years before that. And so I started doing invitations on radio people heard that started saying, We need you to do ferngully movie voices and to pitch the LaserDisc way back then. And then they had someone downstairs doing CD ROMs I didn't even know what a CD Mama. And they said, Go downstairs and talk to our children's departmental. Okay. And I asked them who else does this? And that was the beginning. You know, so that's how it all got started with basically radio. And that was decades ago. Gosh, that's amazing. Um, you'd sent through like your, your kind of resume and I was looking at the front page and thinking, Wow, that's pretty impressive. And then I realized with 13 more pages of video, like literally scrolling, as you know, like, more quantity than quality. I tried to print as much as I can because IMDb doesn't? Yeah, absolutely. Yeah, it struggles with the video game section, doesn't it? So you you are like primarily a voice talent. But you also do casting in your direction and session? Is that right? Right? Definitely. what's your favorite? Is your favorite to do the voiceover stuff? Or do you enjoy all three? I enjoy all three. And the main thing is I I still would say that coming up, if I'm doing voices, the most exciting thing is to come up and construct new things, new alien languages, new things that I know expect. For example, when I was called to do the monster voices for it, chapter two, I had no idea what I was up there for showing up on the Warner Brothers live. It's intimidating enough trying to know where you're going and get passes and doing all that stuff. And then to be shown, okay, here's what we're doing. And we want you to watch the little line going across and go. Okay, that I think is really nice. And that's the fun part is when you get a challenge like that and can make up things on your own. But directing is fine, too. I really enjoy working with people and casting, I think you've had other people that you've interviewed before, is a it's an interesting thing. But when I do casting, I tend to not make people audition. I don't generally go through agents, because it's always last minute. Here's the stuff we need it in two days from now. So I just kind of I don't typecast people, but I will kind of assign and that's what makes it a challenge to a lot of boys challenge because we have to come up with with this on the fly in the session and be able to, you know, act. Absolutely. So when was the first time that you were that you discovered that you had this sort of knack for being able to just come up with you know, voices that were not your own? Probably ever since I was a little kid and had no friends. I would make fun of teachers in school and imitate them and get in trouble and be the class clown to make people laugh. So that would be my approval. You know what I mean? So the N telling jokes and things of that nature. So probably from the time I was a little kid, I just was imitating things that I would see on TV. And luckily I'd be by myself so I wouldn't embarrass myself enough. And it's one thing to be the sort of the person at the party with with all the voice tricks. But I mean, I've discovered as a coach, like you get a lot of people that sort of come on courses and say, I'm great at doing voices but then you put them Find a mic or in a situation where it's like, No, I don't want that. But I want something slightly different and they kind of they can't deal with it. So it's a it's an entirely different skill set to be able to make that work for you commercially. When was the sort of When did you sort of When was the first time you're paid to be behind the mic doing this? guy she sent me remember that, Barbara? I think it would probably be. Hmm, I'm trying to remember. But it wouldn't have been games, it might have been in radio, you know, because I was at radio stations as well thing production and things of that nature. But you're absolutely right. Being on mic, people can freeze up. And even if you see some of the YouTube videos of the celebrities that are in Pixar or something doing their stuff, they're standing there with like a pencil. And we all know that in order to get action, you should move your whole body and do gestures and be big. And when you're taught to do on camera, what they say don't do that too much, Jim Carrey exaggeration, you're going to look really exaggerated, but it's just the opposite. So being on mic, like I said, Sometimes I've worked. I've auditioned for agents, and I would ask them, okay, where do I plug the mic? headphones? And they say, Oh, we were getting feedback earlier. And I'd say Why? Because mary matalin was in the studio, and she couldn't hear. Okay, door flies open. And they say it's a customer. This, I want mainly agency, not to put the headphones on the talent because sometimes it scares them to hear their voice in their ear. I'm not. Okay, you know, so this is a whole other field where I think people don't realize they all think it'll be fun. You've heard that before, I think it'd be fun to do voiceovers, I can do really like, do them all. Well, I can do this and that. And it is better than digging ditches, it's a lot more interesting. And it does bring out a lot more creativity. But you have to be in voice control. And that's the thing, you're controlling your voice enables you then when someone says like you said, Can you make a little older? Can you make it a little less accent? Can you pull it back, you know, you have to be able to adjust on the fly. And if you don't have the voice control, and we all never know what's going to exactly come out when somebody says can you do you know, just make up something, do it. And you don't know if they want to, let's say, Rosie Perez, you've never done Rosie Perez before. And you have to say, I don't know that she sound kind of like this, you know, I mean, whatever you have to be able to kind of not be embarrassed. And the trick to is that the more you move, the more people who are actually watching, you are impressed. That person knows what they're doing, instead of Santa looking all nervous in the fig leaf position or your hands in your pockets or, you know, things of that nature. So yeah, I think that being on the mic can intimidate some people. But that's part of being on voiceover. So not only do you have to be an engineer nowadays, because you have to record at home. But you also have to be able to bend with the wind. And oftentimes, if you have a bad director, the trick is if they say I'll know it, when I hear it, you just ask them the question, would you like it in a texture older boys? Then they still say they know and there? You just heard it. And so yeah, there's there's little fix, but to know the trade and know the terminology. You know, like you're saying, p pops, you got to know what that means. So I think it's all a matter of you have to be more than just a person that reads as you will know, and I'm sure you train people to is that when people say I've heard the coaching philosophy of just be yourself. When you have to be different characters in a game. I would say you should adjust as that self is that character. Not necessarily that you're being Lonnie doing an orc given me. If I want to do an AUC. I'm not acting like mice who acts like that, you know what I mean? myself. So I'm thinking that you can do that you can kind of add yourself but that whole philosophy of fine your motivation, your subtext and all that kind of stuff kind of can be modified a bit to say that you have to bring acting as though you're watching yourself on a screen on your forehead, and you're playing that role being that role, but being your quote unquote, self does not confuse you a little bit. Yeah, absolutely. Like I often see people who come in my courses that it's like, they they know the character they want to do. And inside they've committed maybe 50% because they're like, I don't want to go too far, because I'll look silly. And it's like, the that's the point of this game is to is to go beyond what anyone else will. Like that's when you get real successes. Like it's not by doing a voice but by becoming that voice that literally feeling like right inside that skin, which I'm sure you'd agree. Yeah, well, and plus in games, they don't write enough lines to give you just one part. You have to play multiple roles because they could bring back some repeat character from six years ago with two lines so they get banned up Getting all the little Bitsy parts that are leftover that might be new, you know, so you do have to be able to sound different. And still not. We don't expect a man to be Mickey Mouse and falsetto. You know, most women do teenage boy voices. But most games don't have a lot of kids unless you're doing it. Kids game, you know, that kind of deal. So when you're talking about role play games, and massive multiplayer, online role play games, those would be the more adult things. And for women especially, you don't really ever have parts that are written for like the Encino check can act like oh my god. It's usually heavy duty warriors, you know, so women are going to be a little bit masculine sometimes, or if they're going to be a fighter, you don't want someone thinking they're going to be destroyed on the first swipe. So your voice has to indicate a toughness. That's very true, isn't it? Yeah. And then games do tend towards like, I guess a kind of a more violent, or at least a very kind of gritty kind of nature like that, then it's not often it was towards darkness rather than light, right. And even the angels may not sound you know, like they're that angelic. Yeah, because everyone is always in a fight. You're always trying to beat somebody. And when you're having an boss, like in a blizzard game or something, I suppose you have a million people all on your screen, little icons, all throwing their spells and doing whatever it is at this monster. It's difficult to make out the speech is usually just a cacophony of things going out there. So when you have emotes where you're dying, and you're attacking or being attacked, what have you, it all becomes a big mess. It's not usually that distinguishable between that. And I think I love being an bosses, I think that's really a joy, especially though, you have to realize that, again, I when I was called to be the clicker, or Last of Us to and I was impacted on the first game and the clicker, they just said, Oh, by communicate by clicking go. And you were watching an avatar on screen of Oh, this monster running down, smacking against walls, doing all kinds of weird things going in agony and doing all this stuff? Well, there's two ways of clicking, you can let it out like a screen door. Or, like do this. Then when you're breathing in, you know, you can do that kind of a thing. But you never know what's gonna come out of your mouth. So just the whole ability of trying. And showing that you're willing to look like an idiot is, I think, very much appreciated in the industry. You know what I mean? And people who have a good attitude and don't say, Don't tell me how to say it. Don't give me a line read. That's kind of you were bringing up before, things that we directors don't really like to hear. I mean, it's fine. I just sometimes they're in such a hurry that I can't think of an analogy, like, okay, you're out in outer space and a birthday cake folks by and your line is what is that? And because I don't know why we're saying half the time. What is that? So I'll say Give it to me two ways, like, what is that? or What is that? Okay, next, you know, on with that, it would be really nice if we knew more about the games. But I, for one have never heard anything, I was asked once per gauntlet, they said you're going to be part of the whole process that never happened. So what I mean is that so we're looking cool. How important is it to sort of to know the genre and know games? Like, are you a video gamer? Do you play video games? Or do you rely on the directors to kind of show you what the context is? Ah, neither. I have to ask sometimes the people who are working with you that say on a Skype call or whatever, they don't even know. You ask them? Is this over battle noise? Is this in stealth mode? Do it both ways. So you have to make sure that you keep the loud stuff last, so you don't wreck somebody's voice. But oftentimes, the things that people that are getting a test, maybe the audio guys, not the producers, you know what I mean? So we're we're working with somebody that doesn't really know the game, maybe they know a little bit, but we're just working pretty much cold. And again, I have to give script writers the credit, because a terrible script is hard to make sound good no matter how good of a voice actor that you are. So I really am applauding of people that write good scripts. I remember when I was doing blood too. Long time ago. One of my favorite lines of this. I don't know what she was thinking she's kind of Jamaican huge warrior, and she says, I've got chunks of people like you in my stool. And I thought that was just hilarious. You know? It's been tested. Yeah, yeah, I know. But the point is when you get some fun stuff like that you have fun. And teamwork is really essential. So if everybody's on it, hey, let's do this, we're gonna have fun doing this, and, and we respect our talent. And, you know, nobody's trying to put anybody down and make anybody feel bad. I think it all turns out to be better. And if the teamwork is, is where people know what they're doing, it helps. But oftentimes, we're working cold. That's very true, isn't it? And I think it's important to have that playtime. Like where you're maybe not in a session, do you set aside a time to or I mean, I guess if we don't these days, but did you just start with? You lock yourself in a room and be like, I'm going to come up with 10 different voices or something like that. See yourself challenges? No, I have to say no. Because again, it's usually a surprise, when we get our auditions in the inbox, we never know what's going to be. And if it is for games, more likely, I'm called lately. I mean, I say now in my career, I'm called up, let's say, by Blizzard, I don't know for what I'll show up, and they'll Hand me the script. Okay, we've got three different characters, sometimes you don't even see a picture. They're nice enough to pull a picture up when you're when you're in front of the mic. And you go, Oh, okay. Okay. You know, and so it's kind of a very spontaneous thing, which was why maybe as a good training, theater helps. Because you can project you can be bigger, you know what I mean? Then on screen, you can use gestures when you're doing theater, drama. And improv could be good. So you're quick on your feet, those two things might very much help or enough, what what kind of talk in terms of coming up with different voices and being able to sort of, you know, carry that direction? What are some of the levers that you can pull, because I know with my, my voice, you know, I've got the deeper register down here, and I've got my normal talking voice. And then I've got kind of a higher voice up here as well. And things like making those sound natural, but then there's also like their raggedy old tone, and then like young tones, I noticed that you've got lots of different levers that you can pull in terms of accent pitch, rasp, Enos, what are some of the things that we have to do, and this is when I'm coaching people, I will tell them, you've got your pitch or textures and your accent. I mean, that's the easiest way to of course, you got attitude and all that kind of stuff. But, you know, when you go to a kung fu class, you learn your kata, and I kind of made this up as a coaching link where you're going, you know, and you're hitting things, but you have been below your belly button. And if you want a deeper voice, by putting your lips forward, who you create more of a inverted chest, so you make yourself into a base metal. You know, Enzo, whoa, ha, ha, ha, ha. So it's, it's, it's formulating not only your body to cave in your chest to be deeper. But also, if you put your lips forward, it places the voice in the back of the throat, which is a great way to get a British accent by the way. For me in the morning, right? Yeah, that's how I tell people to do that to get into it. Because it's not it's not call me on the morning. Call me. Not that British people talk. Like that's a good way to get into it, you know? Exactly. So you've got that and then the texture stuff, is I tell people find sandpaper like Clint Eastwood or zombie? You do. You can start out with a loud whisper. I see dead people. Now add a little bit more. now. Go ahead, make my day then. I'll ask if I would ask you I'm gonna put you on the spot here. Okay, I want you to be a general think patent. Okay, patent or George C. Scott or a tough general with a gravelly I'm use that term, gravelly voice with a lot of rumbly texture. Okay. And I want you to say and bite your consonants, which means you know, you hit them hard. Get that mo over here now. Okay. Get that I'm over here now. Nice. Nice. Now I'd like you to try it. Have you ever played with trucks or gun? I'll try to grow like a dog. You have to flap your voice a little bit more make more air because your voices like a carburetor a mix of air and voice. So if you went and try Can you try her? Mo to me over now you got it. Let's see. You can also know that's great. Because you can lead into it you can go get that out even I mean you can lead in to do that kind of thing. And that gives you another voice you know that you could you could also do it. You know you could do all that kind of thing. So that's the different leavers as you call them, that you can do is to get the pitch. And now if you're cool, you can give them my accent. I had a funny story I told you that Wizards of the Coast THAT THAT DOES MAGIC and Neverwinter, which I do the casting for. never went to we were making the dwarves would be Scottish musket. ELLs are going to be British and the dwarves are going to be Scottish. And to help differentiate between all these races, and so that would give them a Scottish accent or whatever. You're ready to do. And then they came back say Scotland wasn't invented yet. It can't have Scottish accents. Right? Wait a minute, Britain was invented. But Scotland wasn't invented. I don't have my history that well, but it was one of those moments but yeah, so also, if you're doing accents or dialects, if you have a phrase that can get you into the right thing, it helps to learn either maybe some, maybe some of the language if it's a foreign language, you can, you know, almost die and getting you got a little bit more of that kind of a thing. But for Asian, I always use the most honorable pasa. So you put in phrases move on about, like three words. And the backup British drop their ers, like after over, under. It's the same way but you're not in the back of the throat. Hmm. So instead of saying I'd love the chance to die, I love that. turnstones ansata There we go. You can talk like British but you make phrase over under after, not over, under after? I think I mentioned when I searched earlier how when I ask people do you do British they'll say oh I do British accent. And inevitably a lot of men will pull off. You know, and or they think that Cockney and people who don't know where Cockney really originated from coffee. It's not what American Theatre is turned. What's our, you know, Mary Poppins? I know. It's actually a rhyming language like apples and pears means stairs, you know. So the point is that usually RP, Received Pronunciation. Patrick Stewart, drama Picard. That's the thing. But the mistake a lot of people think is that British always sound pompous and aloof. They don't you don't have to say no. So you just have to know a little bit more about that. And like I said that David Attenborough, cheap, you're doing voices that sound that you're really interested in what you're talking. And then we go to the script issue. If you have see spot run, see, spot run, you know, but many times you have to ask, Is this quick? How many seconds do we have? Well, this is in game. This is a shout out this is during battle. So you have to go see spot run. All those things are things which a voice talent should ask if they're not getting the directing? back? Is this stealth? Is this over battle? How quick do you need this? You know, those are questions because there's nothing worse than a bad director except for a bad scrap. Great quote. I like that. So with accents, because it's something that I someone specialized in in terms of like there's a difference between doing authentic accents. And then you can fool a native and then there's like, kind of stereotypical trope based sort of accents like you say, Have you like, how do you go about Did you just learn languages? Sorry, accents by osmosis. Do you just listen to it and kind of and follow the stereotypical form? Or do you go hang out with people who have been? Very nice check over time. It's hard to hang out with. But I will tell you an interesting thing about that. I listen a lot to maybe actors on screen. Okay. Game of Thrones, whatever. I'm not intentionally trying to listen. But if it's Scottish, I will listen to somebody. Now you know, Glaswegian and Edinburgh are two different accents, right? You want the one that is the most intelligible? And the most pulled back because everyone's afraid of offending? Somebody? No. You might be afraid of offending the real Brit. But I can tell you honestly, no two Brits think that each other's accents worth a shot. I've been in England, I've recorded a name. I was, you know, during this game, and I recorded in Southampton, and then I was brought up to London. And they would say, Okay, this was a ring cycle game for psygnosis. And it was not very good. But they were saying, We want this to be a cross between Manchester and Liverpool. And I go, well, Manchester is kind of more, you know, and, and liberals like john lennon. And I say, how do you expect to cross that there? Well, we could do that we'd be doing it ourselves. No one would know. So oftentimes, you know, it's, it's again, for most games, I think that you don't have to find the real person. Because, but here's here's a little tip for people who are bipoc, which is black, indigenous people of color, or binary, or trans, or whatever, that no, now everybody's asking for the complete f neck. You know, Stu, they're open to all ethnicities. This is what you're going to see in auditions a lot open to all ethnicities, blah, blah, blah. Well, I would say start taking theatres. Taking drama if you belong to one of those, okay? Because you would be a big fish in a small pond. Oftentimes people who are of a native thing are not voice actors. And I mean, or if they're getting into voice acting, they might have not had done characters, because when you're doing localization, a lot of those localization companies have native speakers that know how to do voice work, but they're doing medical transcription, or they're doing some sort of educational or, or online, whatever it is, and not games, not animation, things of that nature. So when it comes into looking, always listen, when you're around people listen to them, you know, try and pick up different things that you can watch TV, people told me once I know another guy that does coaching. And he said, I always tell people to go to a radio station online. For that country. I got to put this person down without telling them the name. And he says, and, for example, I'm going to play you something here. I've taken German and Spanish and French. But it's playing this radio station, I'm not going to be able to say it all in German, because I'm not that fluent in German. But you can take a fossil, you can do it with a rocket. Oh, okay, not Did you hear that, I'm going to play that part B bar, the bar, the dial. And so now I'm going to let you hear something from some guys that are not really German, but they're going to give you the good German accent. I really don't like your bond. I hate the music. I hate everything you're doing. Well, nobody wants Arnold Schwarzenegger, especially you have to kind of know something culturally that Germans kind of look down on Austrian, just like Japanese may look down on Korean. And it has to do with history, and stuff like that. So you want to be as nondescript, non regional as possible. Sometimes, for that reason, political reasons, and things of that nature. So you do have to listen, when you can listen to people talk. But the style of acting German actors, they kind of deliver everything like a machine gun. And because I've gotten the German lines from the game, and the actors, and here's what we did, and they will assign one actor, nine roles. And they all sound exactly the same, but they said they're not together, but they're not gonna care if a sound sounds the same. That's not how I do it. But okay, so that's the thing is that also Japanese, when you're looping are doing stuff over Japanese, usually, stereotypically anime, may have girls that are more of a high chip monkey kind of thing. And the guy's own monster, or they could be very kind of boring, you know, but it's a cultural thing. So you have to respect the culture. And looping is something that some people get into, it's the more difficult, but it is a different mindset, you can be a big star, and do ADR, you know, but you're not coming up with as many original voices and the ability to do timing on your own. As you're matching the timing of the lip flap, you know what I mean? So it's a more constricted thing, but you can be a big star in that field. But it's kind of like, in my opinion, and no offense, animate people and loving people, but it's kind of like the want to be DJ, that is a traffic reporter, you want to be it's just a different, different application of the voice. I'm not saying traffic records are not important, but it's a different set of you're not able to be as creative because you're limited within that time space to match the coming back to the you know, imitating foreign voices and you know, trying to inhabit the skin of others and being like an actor because I one of the things I've I've been thinking about the last especially well, especially the last year what with with the kind of with Black Lives Matter and, and lots of issues being highlighted around authenticity and, and privilege and that kind of thing. Like one of the things I've struggled with is someone who does accents and does imitations is like, when does it become socially unacceptable now because I feel like the ground has shifted in terms of being an actor because you know, you're if you're if you're imitating someone and it's meant to be funny, then that can seem like it's kind of mean. So I mean, have you ever come across those those issues yet? Or are you are you is your awareness heightened around those kind of things, I think is probably like gearing saying that in the last year or so that the attention is being given to not even allow us who could do a respectable accent, you know, and be believed by the big people to saying we need to give the opportunities, the people of color. And then there you have a lot of people in the Caucasian world saying, I'm not even going to touch that. I want the job to go to the right people. Now again, right, in my opinion would be who sounds the best and does the best work. Given all the people the chances who are of that ethnicity, sure, you know, but in my opinion, again, if those people aren't giving, you know, you can go way out of your way to try and find just to fit that bill, where you may have someone that fits it right then and there. So I think you have to have a little bit of leeway. But you're right. It's getting really political correctness. Yeah. Yeah. I mean, for me, like, I've kind of made the decision where it comes down to intention, if it's like, if you're, like, if it's anything to do with making fun of anyone because of their accent or whatever, then it's totally off the cards. But like you say, if you're doing a genuine performance of someone good, and you know, you're not kind of like, just, they're not just coming to you because you're of a certain ethnicity. Yeah, you know, maybe they're your audition like kind of with those notes. But it is it's, it's it is, it's a bit of a minefield, it's challenging to the world, isn't it? Especially as I was told you before, that the oftentimes, black people, and there's not many games that normally have gangbang stuff anymore, but they used to be, you know, you gotta be tougher, like you're born to the ghetto, you know, I'm saying, at versus the Hispanic up. What are you doing, man? There have been games like that. But a lot of the black actors, some of them that I've tried, they take offense, when I say, can you sound a little more ethnic? Because they're trying to sound like I went to drama school and they don't sound black at all, you know? So, there has been that challenge of, you know, when when I'm asking people, they wanted you to sound black and you don't, right? tries different types, isn't it? Because stereotypes, yeah, they are things that we they're like cultural hooks that we we recognize and it's an extra, it's like, well, I'm gonna I'm gonna put it on that hook. But then, like, the political correctness has meant that we don't want to stereotype people, people can be whatever they want. But you still you can see that there's a tension there isn't there between, you know, what people will recognize and what's actually being sort of, you know, racist or offensive, it's, well, have you noticed that with your accent, that, you know, the, when I was at at a trade show, I was down in the lobby once and I was listening to people that were from Australia and there for a game company. And I am sure you know this, but a lot of people don't, that if you sound like Crocodile Dundee. It's kind of like the Cockney version of English isn't, but you know, good, I might, or whatever. And you might be able to do Outback Steakhouse or something like that. But in general, I said, You guys don't sound Australian at all. And they looked at me and they go, what do you think Australian sounds like? And they say, That's because we're educated. And, you know, like, okay, so I haven't I think South African I think your accent if it's, you know, Kiwi. I think it's wonderful. And there should be more of a of a call for that because it's exotic. And it's not, you know, good IMEI is it's not offensive. It's not that kind of thing. But even South African, which is a little bit more cross between British and you know, Australian or peewee has an exoticness about it. This is no small portion. Hello, you know, are you being served that kind of thing, but it's got a a lovely like, Wow, I can't identify that, but I should like it. It's a It's a lovely accent. So I congratulate and I think that more people should be looking at, you know, the trouble. I think the trouble is, a lot of people who write for these parts. Don't know that any of the cultures they don't know what people can sound like, and they don't if they did, and I have had some weird requests. Like we want to cross between Peter Lorre and Daffy Duck. We want to cross between pig bud Bundy from married with children. And Dean came from Superman. You know, they give you these weird things that is an abomination that you're going okay I want to cross a rabbit with a jeep. They want it they wanted these this certain race that look like zombies with skulls hanging all over them but they were supposed to be smart astrologers they wanted a cross between ancient Peruvian and Celtic or over can't get Celtic will do Welsh. Or the farther north you get from England, the more of a little you have. I like to play rugby and oh, and can you imagine these zombie looking bangs? Are you big beasts? Yo guys, I want to play rugby Oh, you know, that kind of thing. So I think it's the problem that we have of the designers and the people that are making up some of these things that we could have so much more fun and so much more ability to use Kiwi accents and an Australian if they knew a that they could find the people that are out there like yourself right and be that it would make it a lot more interesting instead of here's your I think the most call for accents are British Russian. Maybe the Houston for that sir. Yes, sir. The soldier, you know kind of thing. Everything else. If you want to be a Scandinavian warrior or Valkyrie, maybe you would stand out if you could do it. Nigerian or a Kenya accent? You know jumbo holiday? You know that kind of mystery Santa's that kind of a thing. But in general the writers aren't writing. Yes, true. Going back to strange directions. I think you've just inspired me to come up with an annual award for the strangest direction. Yes. I think there have been some strange things like that. The combination plate of Yeah, make it a combo. And I would say I have said, that's like trying to cross a rabbit with a jeep. You know, it's just, it doesn't make logical sense. It's like a musician getting told. Can you make your music a little more plaid with salsa? Exactly. I mean, typically, musicians go through this too. Mm hmm. And so like, you must have because you sort of specialize or you, you have come to specialize in kind of alien noises. Like, like strange kind of sounds? Do you have to know what like animals sound like? Do you study kind of like what animals sound like? Or is it just purely it's not animals, because when we do our things, like when I was working for Starcraft two, and we were doing zurg and ezard, Kwame, we didn't know what she was gonna snipe, I was doing all these weird things. And then they would take you as 130 seconds of the sound file and add lions, tigers and bears. So that's what the sound designer will try and take your really unique thing. Like, why this is flapping my call? I am not doing a growl. You know what I mean? Yeah, this sounds really good if it's pitched down. But I was Philippa and Tim, to mock whatever, for darksiders. And was this giant creature with wings, you know, and then silica was a spider. And I fully expected them to put sound effects on it then, just as it was. Okay, so you never know, when you're doing a creature thing, whether you're going to have a really creative sound design in this kind of layer, you have so much You can't even understand what it is you're saying. But it has helped me you will have games that require you to sound like an animal. And sometimes they will provide you with a link to YouTube for the animal noise. But you'd be surprised that if you're going to be a lamb versus a sheep versus a goat, I don't think they really want the real thing because lambs and sheep side they're in pain. They also want you to, they want you to convey human emotions in those animal voices. And that's one of the toughest jobs you can do is say, Now we want you to imply that you're that you want someone to come over and pet you. But it also helps when you're doing animal things like like birds like to make kind of a big crop for a frontal beak. To get to get the facial, the emotional, physical thing of the animal really does help. And also to kind of look, act, pitcher face like and this is another thing where you're getting into different character voice This is going to mirror crop Come on funny, Frank. You know, that kind of a thing. So you can at least know how to change your voice. So if you may put that in your so called library and say, Okay, I can do yoga. You know, but they don't want you there. But maybe you can make this for another voice and say no, I'm using this kind of a thing for another character. So you can have people have done that where they make little recordings and have their own little libraries and things of that nature and then they can go back and pull on there. So that's just alone or whatever they can do. But conversely, if you're asked to do a Scottish accent, and all you can do is Sean Connery. I've had that happen. Okay, but I'm sure you know what I mean. So you can't just be a Sean Connery doing a Scottish accent you have to be able to apply it toward other sounds, not just do you use mnemonics to keep track of how many voices and get back into those those characters. Explain as in like for accents, for example, you like for say, Irish you have like hoity toity for lady potato and like so the little set pieces that just get you back into that vowel sit and that face shape. I wish I had them. That's a very good Have you know I will tell people that the call me in the morning over under after I'd love the chance to dance with you British thing? I don't do it myself because I've kind of, you know, got it already but the hoity toity the Irish thing is harder for me to do the oil, the oil, you know, that kind of thing. And they're more in the flesh than those aren't they? You know, they have a mother loyalty kind of a thing. But the other accent I won't do is French Canadian or pagent. All right, you know, all of all, boo, boo les and because it's kind of like an aberration of French. But I I just say no, I don't do that one, you know, but what voice what accents? Won't you do? That's a good question. I won't do accents. When it comes from authentic accent like I've got like, I've got three tiers of accent, I've got like, I can do this until the local, I've got like, this is a good party accent. And it'll form like a lot of people, especially slightly drunk people. And then like, the third one is just like, I just don't even know where to start. And that list the last list is getting fewer and fewer because I like to like when I come across one of the speakers like my thing I got obsessed with I listened to what's his name, The Daily Show the new guy, Noah, Trevor Noah his book a and it's funny that talks about his his whole past and he is amazing with African accents. He can just any. And this book, the audio book, he goes through, he reads all these different things that happened to him in these different African accents. And after that, I got a little bit obsessed with African accents. And I young, I just went went around trying to to find what the essence of the accent was. And I know that's not that's that's completely blunt, like consonants and and like, really the way it talked like this. And and when you hear someone doing it authentically, you suddenly like when you do it and just normal life, you kind of think like, Oh, is this a bit like, is this a bit racist? I feel a bit funny about doing doing, like, especially accents like that, but then you think I'm just talking in a different way. Like, this is just for me, I just want to explore how this feels in my mouth. And I think and that's good. Well, because not a lot of people can do the African accents. And I know that there's a difference between Nigeria and Kenya and things of that nature. But I will tell you when I was working for I think it was Diablo three, there was a witch doctor. And I was cast for the Barbarian and a witch doctor and I didn't. I ended up being released. But it was really a strange situation. I'll make it short. The Witch Doctor kind of made it a combination, almost like the Pirates of the Caribbean. Not the Voodoo priestess. I wasn't trying to make it. So African, you know, whatever I was, you know, and the one line was supposed to be they asked you how do you know he was lying? He admitted it to me right after I cheated his minions. Okay, so I would say that and then she'd say she'd go through and have me go back and she'd play me my, my part already that I done to stay in character and I wasn't dropping out of character. So I was getting a little bit weirded out. But then she says at the very end she goes, can we play the male? witch doctor? I swear to God, it's one of those guys who cannot talk English at all. You know, he's got it because yeah, a minute. After I did this minute, I said, I couldn't talk like that. You want me to talk like someone who does not speak English that way? Is Never mind. I got fired on the way home, you know, and it was not because I don't know. And then I heard later What was the chosen voice and hardly had any accent at all. So I'm saying there it is that you should really epitomize on what you're doing. But to they're going to make you pull it back and pull it back and pull it back because I was hired to do the world of avatar Disney promo. Hmm. They thought I was Caribbean. And it was like poem, the mystical mountains and a magical Villa floating mountains. mystical Welcome to found out I wasn't. And so it was a it was one of those things that they liked it. They still wanted it. And would you believe we did the whole thing and was just marvelous. I had a great time. And at the tagline It was like, now open it there were at Disney World Resort. They wanted that the same voice but no accident. World of avatar, only at the Walt Disney World Resort. Isn't that good that I was taking the other one. It breaks. It breaks the smell. I know. So I would never be afraid if you are not of the right. Color. Try it anyway. I've asked my agents, by the way, when it says we're looking for, you know, actual this ethnicity, I would say do you want me to do it? Or not? You know, I will ask permission. Do you want me to do it? And they'll say we're not gonna find the real one, do it? Or they might say yeah, we want the real thing. Just like when they're asking for kids. Kids, bless their hearts can be a special thing to deal with. And I'll leave Get a bat. But put it this way, if a kid's like we had this happen with tails for Sonic where all of you for that sake hit I wish us women. Hey, Shawn, it you know to do the kids voice and we're better not were easier to direct. You know what I mean? Usually, we are faster things of this nature. But they decided that this time they wanted real kids. Well, we went through three kids because they each reach puberty. by sea, of course, we had to use a guy's brother. Yeah, I know. And so that's the other thing too, is that when people who are saying, I have a kid to get, okay, try and get the kid in the business now. And but if you are hiring a real kid, realize that can happen. Depending on if you have sequels and things of that nature, that, that that can be an issue. But the fact that there are real kids and Disney wants kids, you know, they want the real thing. Just like they want celebrities. Imagine if Bart Simpson was voiced by an actual kid Originally, it would be like two seasons. No way did I know. And that's pretty much her natural. She has much of that natural voice. And Andrea Romano discovered her I guess listening to her at some ways and said you're on Did you hear how SpongeBob SquarePants got a story now, he was speaking at the convention center here at Comic Con. And you have to excuse my language because I'm going to swear, is that, okay? Because I'm going to quote, I'm going to quote where you said, I can kind of alternate a little if you want. My funny listening to him as well. He was on camera during a green screen, I think was insurance commercials or something of that nature. And they had a break. And he went down the hall and there was a Christmas commercial being filmed with elves, small people, you know. And there was one very irate one saying Gary, and they were cast me as a mother. But then I'm gonna kick somebody in. Now, he was telling the story at a hollywood party. Someone tapped him on the shoulder and said, come into my office tomorrow, I think I have a part for you. And that's how we got it. So that's another thing about being in the right place at the right time. Unfortunately, sometimes it's who you know, who you, you know, I'm saying it's to us. And so it's people say, Well, how do you break into the business? It's a lot of serendipity. It's a lot of who, you know, it's a lot of being recommended by people that are in the business. Sometimes it's a paid audition, where people pay to get a class from a casting director, and you better make it an active one. Because sometimes in this business, those who can do and those who can't teach that is a paid audition to be seen. Yeah, yeah. And I like that adage that luck favors the prepared. In terms of you've got to be ready, because that luck train comes along occasionally. And if you're ready, it'll pick you up. But if you're not really, it's just gonna go right by. That's true. Very true. So I think you've done a marvelous job, especially when you're coaching people and everything and, and I congratulate you, and I'm gonna probably ask for your coaching staff. Just before we wrap up today, I wanted to cover like a couple of things, because one of the things I've I mean, I've only dipped my toe into the kind of like the character and video game world. And it's, I've realized that it is such a different world to the commercial voiceover that you have to learn everything again. One of the things I really struggle with in these sessions is well, there's two things, there's exertion scripts, which I'm very familiar with, because, you know, exhausting and last days, what let's talk about acquisition scripts, and then we'll go on to the next topic. So once you're sort of, how do you go about because I just figured they were like, right, okay, now you're climbing a rope, can you do that for 20 seconds. And then like, you know, jumping on the table, and they all ended up sounding kind of the same all like six noises, like strategy. Let's just talk about generic and this could be different. I think that a lot of guys sound like gorillas going to the forest when they're doing a tax write. First strategy is always use your body and since I'm holding the stone, excuse me, for all the movement that I've had in here, but you've got to use you got to use you know, and then you've got to use your body to do the attacks and in general attacks would be consonants or the rough and that the being attack would be the and I didn't direct it. Okay, now you're hitting the eye now you're hitting the throat now you're hitting the guy, you know, so you can do your or I can make them juicy. You know? that kind of a thing that but nowadays they don't have action specific so you're not being throat slit head bashed, jumping into hot lava, you are light, medium, heavy, light, medium, heavy, and your death. You have to ask, Are you showing the cause of your death in your Yes. And how long do we have to die is only very few have allowed you to be hit balled your knees and do a faceplant. Most of them are like, you know, like, one second or two seconds. Because the fact is, most of these people that die or respond, and they come back immediately, and I'm going to sound like, I'm a gamer, right? But the fact is that, to do some weird things like the jump, bring your arms up. Now, you ask them Do you want the land? So it's the same thing as trying to ask people to do a natural laugh. To go haha, know, if you would do the spit take or something to release most of your air first. That little leftover makes it sound much more natural that Haha, you know, you don't want to have that whole thing. So you can do that. You have a two stage attack where you're maybe, you know, winding up that kind of deal. But when they're telling you that you're jumping over a log and somersaulting on the ground, you're going, Oh, look, you know, you have to be prepared to be asked some strange things, but in general is just the maybe the jump when the rope climb. And the breathing your boy, you can get hyperventilating really nicely, when they're saying doing your breathing. I always say do you want it so you can move it? So you might do three breaths like by doing similarly, not? Because then it would sound stupid. You know, and then you're doing the more out of breath ones, you know, like, but you you ask them that because you can really get hyperventilate and start getting dizzy during the breath. But that is one of the amounts that you'll probably be asked for is the breathing. And you could do a fall. And you have to ask how far do you fall? I always want to go away from the mic and fall away. No, no, no, be like right now. You got to be like with your face, right? They want to be able to cut it usually. thump as you as you land. But yeah, I think also use your body a lot. When you're doing that. And imagine that it hurts. Also, you're going to be asked to talk and pain, wounded. The wounded sound. My funny direction is pinch a loaf. Oh, I can't I'm trying to hurt it. But you know, I'm constipated. And that's one way to think of it to be sounding like you're in pain. When you take kind of turn your breathing and sounding like you're, you're gasping for air, you know? So those are little tricks that you can use. Fantastic. It's really good. Another one another big, big advice because this is another thing I struggle with these sessions is doing screams doing falls doing deaths. Exactly. It's hard on your voice. Like what's that? Exactly. But like, I have you? Like what's your strategy for maintaining voice health? Do you have warning signs where you're like, No, I've got to stop now. Otherwise, I'm gonna lose my voice. Or you just go I always tell people if you don't if you're not willing or wanting to ruin your voice stay out of the game industry. No, it's because sometimes they will. And I don't say it lightly because some games like iCast don't even have the amounts. But sometimes they will say this will require physical exertion. do not accept this audition if you're not willing to do it. In other words, if you're not willing to kill yourself, stay out of the oven. We're gonna remain. Yeah, so the trick is that you will always depending on now some people can be really snippy and say I'll only give you three I'll only give you one you know, you can do that and limit yourself but then what happens after I got through doing sendowl for Mortal Kombat. They had me do Shiva. And I said wait a minute, aren't we doing her emotes? Oh, you can do emotes in a different voice. Well, yeah, real this is from a top it was like technical their studios in LA with around now. But they were went to Vegas. I said nobody's ever done that before. Oh my god, I was a superstar because I could emote in a different, you know, voice which is hard for a lot of people to do. But I'd say that the hardest thing the screams are not as hard as the as when you're clapping your voice and you're doing things like that, that that or the likes of the pig or those kind of things, or the clicker wasn't so hard. That's not really hard. But those kinds of things when you're tightening up the scope. I've had it so that I couldn't drink water. I mean, they'll give you the honey and the tea and everything else that you'd throw Spray, whatever. When you're tight, you're tight. And you're kind of done. If you can ask for maybe 10 minutes, 15 minutes, you may have your throat and sweat a little bit. It might not, you know, so you just have to be prepared and be prepared that maybe the next day, you're not going to be able to audition for much. Yeah, that's tough, isn't it? Like, that's definitely the thing that I've struggled with most is that, yeah, it takes me out for for for a day afterwards, I make changes my fundamental voice, my normal speaking voice for the commercials close. Yeah. And then, so you asked to do everything last, including, if it's difficult for you to do a deep voice. You don't want to strain yourself during your higher voice and all the emotes first, because as you need the loose cords to do the deep voice. So you might notice that if you were he'd been screaming in your higher voice, it's gonna tighten up your throat, so you can't get down into your resonant voice as quickly. So you want to do your deep voice stuff first, and then your screen. And those kind of stuff would do last otherwise, you're gonna sound kind of like this on Joan Rivers, you know. And so you're going to actually have this, this sound of being very, I know, you probably had it when you're when you have a voice that you're out of your voice, and you're trying to sound like this. That's what's gonna happen. When you ruin your voice. You're gonna sound basically like this. Yeah, exactly. Well, it's terrible, isn't it? So, like, and finally, like, how do you keep it? You've been doing this for such a long time? You obviously don't get bored of it, you're still How do you keep enthusiastic about it? Do you? Do you have those days when you're like, Ah, man, we should get a different trouble us still, like 100% I love this. Well, because you went from all these different people, and different characters, and everything is a new challenge. You always have new characters that come up. So that's the newness of it, and being able to make something better than it could be see spot run, you know, I mean, you're able to bring new life, it's our job. That's our job. I mean, why are we here? If it's not to bring new life and to find people and give new people opportunities, I do that all the time. People are always thinking me, you know, I want to be added to your talent pool, that kind of thing. So I will give them the whole rundown. I think that's what makes it fun is because it's always a new scenario. Even if I'm doing another Star Trek thing. We will have new characters, we're sure you have your captains and your admirals and whatever. But I love it when there are especially I love it when there's creatures what have you. But when you're working with a whole different group of people, that's your family. You know, I mean, and me being pretty much alone. That's that's enabling me to vicariously live in an outside world and not have to play the games to be part of. Well, thank you so much for your time today. Just before Did you still do that? There was that great monologue that used to do which started which started we'll start out as babies. Oh, yeah, we'll do that one. Could you perform that one for us? Sure. I'll start at a baby. And then as days go by, we get a little older material. We shouldn't cry. It goes through school trying to be cool. And then we graduate. Some of us might be mommies, others work or even date. As we grow. We wonder what are we smart are just a full. Now some others are back in diapers again. And others even draw. Well done. Thank you so much. That's that's one of my favorite monologues. Perfect. Thank you. Such a pleasure. And you're such a great Interviewer And I hope we did okay. We did great. Thank you so much. Thank you.

Interview with Kirsty Gilmore

It was my great pleasure to interview sound designer, voice director, casting director and award-winning producer - Kirsty Gilmore. Originally from New Zealand but currently London based, Kirsty has recently won numerous awards for her voice reel production, and involvement in gaming audio projects. They discuss what casting directors are looking for in a character voice, how to direct talent (and how talent can self-direct), as well as how voiceover artists can improve the audio they supply to sound designers and add value.

Interview with Jeff Danis from DPN Talent Hollywood

Presented by http://oceania.gravyforthebrain.com - the complete voiceover career platform.

Today on VO Life Toby Ricketts speaks with the legendary Jeff Danis - founding partner of Danis Panero Nist, DPN talent in Beverly Hills LA. Jeff has been in the industry for over 30 years, and has cast some of the biggest voice roles on earth including the Lead - Idina Menzel as Elsa - in Disney's smash hit animated feature 'Frozen'. He represents many A list celebrities (Patrick Stewart, Malcolm McDowell, Mel Gibson) and casts everything from commercials, to promos, to characters.

Toby and Jeff Discuss: The history of voiceover in advertising in hollywood, How it has changed over the years. How advertisers are changing the way they use VO, the business of celebrity Voiceover in LA, The difference between impersonation and similar performances, The differences between the different artforms in VO, How the union fits in to VO, How talents who are starting out get into doing agency / union jobs, What is going to happen with AI TTS voices, How to make a reel for an agent, What happens if you're not booking, Home studios and how they are changing the business, shrinking deadlines, is having multiple agents ok, Jeff's advice to talent.

I hope you enjoy - comments and feedback always welcome!

Here is the transcript:

Toby Ricketts

It's my great pleasure here on gravy for the brand Oceania and their voiceover interview to welcome Jeff Dennis, who is from a DPN talent in Hollywood, California from Dennis Pinera. And nest is the full name. And he has been in the industry for over 30 years as an absolute industry legend, and resides at the very trendy address of Olympic Boulevard in Beverly Hills. So how is it there today, Jeff, it's very stormy here and you've had a stormy last 24 hours as well. I

Toby Ricketts

bet. It's hot. It's swimming, whether it's like 85 degrees. Oh, yeah.

Jeff Danis

We're used to that, though.

Jeff Danis

If it rains, it's extraordinary. weird thing. So we're used to it.

Toby Ricketts

Fair enough. And but you've had a very sort of stormy political time as well, in the last 24 hours.

Jeff Danis

Well, as we speak, right now, we're deciding whether we're going to stay with Trump or move on to Biden, and it's, it's like nothing I've ever experienced before. Certainly, for many now, I'm a little older. And I've been through a lot of elections. And typically they do have resolve in 24 hours, this is going to be a fight this is because it's it's just too drastic ideologies. So two difference, you know, in America has never dealt with someone who really does want to run a dictatorship. And so we're dealing with, and we have a very, very, very divided country. So we'll see. You know, we'll see what happens. As he says all the time, we'll see what happens. But the end of the day, there has to be a decision. And I'm hoping I'm hoping for all of our sakes that we can make him a one term president because if not, it will confirm everything he's done as being correct. And that's that's a bigger problem. Yeah, absolutely.

Toby Ricketts

the entertainment industry, like and Hollywood itself has tended to be quite sort of democrat hasn't generally.

Jeff Danis

Yes, yeah. jardiance. I mean, there's certainly you have your republican and this is not even a question of Republican versus Democrat. That's not the issue. You know, people think, well, these were both Republican. This is about democracy versus dictatorship. Probably republican values are solid and good. And they help create democracies that work. And two party system works, and different ideologies work. But this is about a malignant, narcissistic dictatorship, where it's his way of the highway, where there's so much criminal activity behind the scenes. It's all about brand and payola and money and power. So that's what we're dealing with right now. So yeah, we'd love just a just a republican president, that would be fine. Yeah, exactly. It's

Toby Ricketts

a very different world I mentioned to when you started in voiceover, casting sort of 30 years ago. So tell us about that world when you first got into the world of voiceover and casting.

Jeff Danis

When I first got into voiceover casting voiceover, it was a very, very different world. And those days, you had to live in either LA or New York. You had to live right there by a studio, you had to audition in person every single day. Every single day. You had to run around town auditioning at both in each city. You had to be there. You had to be there in person, if you didn't live in LA or New York, forget it. Also, in those days, they had five guys that did all the voices. You had those great, powerful voices, you had to have the deep, mellifluous tones you had to have Pike's and the only difference was this time we wanted to be friendlier. This time, we wanted to be more sinister. This time we wanted to be more gravitas, more wisdom. So the voices never changed. Maybe the style and attitudes changed a bit. But the voices were the same 710 guys, and whether it was for Taco Bell or cheer detergent, or for a brand of insurance, they use the same voice that because they were the voices of authority, women had a very little place and had no place in voiceover. Maybe one out of 100 was maybe a woman. But it was a woman she had to sell household products, because that's all that women would relate to. She could not sell cars, she could not sell financial institutions. She could not sell banks. And she could sell personal hygiene products, you know, and certainly there were no ethnic sounds, African Americans, Hispanics Forget it. There was no marketplace. And that's the way it was for my first 20 years. And if you didn't have that voice, then you were not going to work in the industry. And well as changed a lot of the last 30 years and now it's progressed not only do you not have to live in LA or New York, but you can live anywhere in the world. If you want to be in voiceover. All you need is your sound set. That's all you need. You can live even in crazy places like New Zealand, and still work. I have not met many of my clients because they live in Detroit, or Salt Lake City or Seattle or Miami or even Europe. And you know what, there's no need to meet them, they have their studios, we send them the scripts, they send it back. Also, all those people, all those wonderful character people that had quirky voices, who never would have worked 2025 years ago, are working. All those African American men and women, they're doing half the spots now. Everybody wants ethnic, everybody wants African American, everybody wants a Whitman, because of all the movements, you know, the me to movements and the and the cultural, you know, changes. The white guy is, is having a problem, the white guy is not being as much in demand because they want to go for cultural difference. So all the people that never would have worked ever, ever, ever 10 years ago, are now on board full time making careers happen. So we have beefed up our wonderful departments of character people, ethnic people, Spanish is a massive market, we have Spanish announcers who who voice for the Spanish market, especially in the States, of which there's many they're making as much money as the traditional announcers are making. You know that they're the voice of cars, that the voice of telecommunications is the voice of insurance companies that cater towards the Spanish market. African American women right now are the most in demand demographic. If you're African American, and you're female, even more than male, and you sounds like you're the voice of wisdom, you're in your in you're in demand. Yeah, exactly. So it's exciting time.

Toby Ricketts

Yeah. So are you finding that entire campaigns are being voiced by these diverse groups? Or are you finding a stratification where they will have the same ad voice for different markets in different voices of interest?

Jeff Danis

No, I think there's still a very big demand for AI, it's 5050. Half the time you have someone who's the voice of T Mobile, or the voice of Lexus, or the voice of a brain, people still like brain voices. And then you have your one offs, you know,

Jeff Danis

these two spots from Taco Bell.

Jeff Danis

I mean, you here in the States, I don't know about where you are. But you hear Jennifer Hudson, the wonderful singer, actress doing the voice of at&t, you hear Sterling Brown, the wonderful actor and doing the voice of a new car, you know, you have you hear women, a lot of women, many driver being the voice of Lexus, you hear a lot of women and men, celebrities who are doing brand advertising. They're the voice of and that's still a very much a big deal. He's our voice. And then you have people that are not stars, I have a guy that's been the voice of a game show an interview show called honor, if you happen to New Zealand called the Phil, Dr. Phil show. And he's been the voice of Dr. Phil, you know, coming up next on Dr. Phil, for 25 years, it's wonderful annuity, I've got a jet, a young guy who's the voice of Cadillac, not a celebrity. And he's been the voice of Cadillac for over a decade, especially in cars, they maintain the same people, I have a lot of guys who are the voice of a lot of cars, the voice of Hyundai, the voice of Cadillac, the voice of Chevy, the voice of GMC. So there's a lot of return business for a lot of people. And these people make a lot of money working on a daily basis, you know, they're doing all the dealer incentives, you know, 499, you can buy this you can get that only drew Arizona Phoenix retail, your deal?

Toby Ricketts

Yeah, we found a change in New Zealand, sort of in the last five years where agencies were sort of, they moved away from having brand voices, and it would be a PR campaign voice. So you sort of have three months of one voice and then especially with this voice, and it would it would change around which is quite disorienting from the for the usual agents, because I'd have to constantly do these big casting calls for big companies.

Jeff Danis

I have a lot of campaign voices. And a lot of the reasons why is because if you're doing a lot of volume, you don't want to have to cast for every new voice you want to brand you wanted to also like you want to know who you're using. So you just book it rather than now we're going to cast for this spot. Now we've got a cast for that spot, you get crazy. So there's a lot of reasons and we love it because it's return business. So you can have a guy that's the voice. We have a guy that's the voice of Hyundai does all the dealer doesn't the brand doesn't do the brand spots, but he does all the dealer spots, you know, now July 349, for Hyundai, you know, and he'll make seven figures working on a weekly basis just doing all the dealer incentives for all the Hyundai spots.

Toby Ricketts

It's a pretty good gig to get mine. Yeah, that's a good that's a great gig. To get especially when it's so consistent, you know, there's so much

Jeff Danis

that's what your dream that's what dreams are made of.

Toby Ricketts

So the flip side to that is the the brand, the brand verse voice versus the sort of campaign voices.

Toby Ricketts

Like,

Toby Ricketts

do you have celebrities that come in and just do you know that one big Superbowl spot and they get like a million dollars or something like that for it? And because you're on the you deal with celebrities at the piano, right?

Jeff Danis

Yes, yes. Yes, the celebrity business is booming, still booming. So yeah, depending on who you are, you know, the bigger a list you are the more money to make, but um, you know, I have a lot of celebrities that, you know, for example, I'm Chris pines. Jon Hamm's the voice of Mercedes actor and Chris Pine does BMW mini driver does Lexus. You know. So there's a lot of actors that are the voice of cars. And they have a contract and they're, you know, renewed every two years, and they get their six, seven figure money and they're regulated or regulated as to Okay, I'll do 10 sessions a year for the car for a million dollars. You know, and they love it. They love it. When I first began to the business, which is I really began about 3540 years ago. And when it first began, you could not get us an actor to do voiceover because it was considered beneath them a commercial. I'm not doing a commercial. What are you crazy now? Everybody wants in? Because what's wrong with making a million dollars working two hours for the year? Exactly. No. Yeah. And also commercials of different directors are major you have every major director doing commercials, the technical aspect of it has come up tremendously. You know, it's not just a man sitting there with an idea or inbox. It's incredible broad special effects. It's, it's phenomenal. Major directors are doing commercials directing commercials. So it's a whole different world. Everybody wants in.

Toby Ricketts

Yeah, exactly. And the money benefactors

Jeff Danis

are complaining that celebrities have taken away a lot of their business. Yeah, yeah.

Toby Ricketts

How does that work as well to flip that around? Because I I do a fairly good Matthew McConaughey impression who seems to be voicing everything from Lincoln to whiskey and stuff over in the States. And what's the have you encountered? where someone has done a very good impersonation of a celebrity? The celebrities found out about it? And then what happens after that? Is there a legal right to sound like someone famous? And

Jeff Danis

if you're trying to impersonate that person is not as against the law and cannot do it? You can be sued. Right? So if that was the intent, if the intent was to make it sound like it was bath, you doing that spot? No, that's big, taboo.

Toby Ricketts

That's always been big, but you can you can have like, I want a voice that that is in the same vibe as men.

Jeff Danis

Say, that's

Jeff Danis

the vibe I want. Cool, hit blah, blah, blah. Yeah. But if it's direct impersonation, and that the court will decide if it's in the style of or if it is a replica of that's a big difference. That's a matter of a couple of million dollar difference. Yeah. Wow, that's interesting that people shut up American advertisers know better than that. They shy away from that.

Toby Ricketts

Yeah, fair enough. And what are the some of the biggest wins and the biggest gigs that you've cast in the past?

Jeff Danis

Well, I'm putting a Dena Menzel in up as the princess singing the song Let it go was nice.

Toby Ricketts

Yeah, yeah. Right.

Jeff Danis

I'm sorry. Frozen, Frozen, frozen. I'm putting her in that was, you know, no one expected to be such the world wide hit it was and, you know, animation speaking of animation, animation has become a massive, massive industry. You know, you have clients that are doing these animated features through Pixar and Disney and DreamWorks. And they make very, very, very good money, especially in the franchises especially the second and third installments. So I think negotiating a denas deal for frozen two was probably the biggest, not only biggest animation deal ever, but it was probably one if not the biggest on camera deals for Coco non star ala star. Yeah, so she's quite happy about that. And deservedly so. I've done a lot of you know, I put a lot of stars on campaigns over the many years from Patrick Stewart, certainly for a lot of his campaigns to Malcolm McDowell to, you know, so many people, and then imation putting a lot of celebrities, they put Mel Gibson and Pocahontas, that was the start of it. 40 years ago, when Mel did be played Captain john, when he did Pocahontas, he's one of the first celebrities to do quote unquote, a cartoon. And that broke open. The whole world of animation and celebrities really did. And then you have these wonderful actors during the Simpsons, you know, and Futurama, you know, you had the not stars, but he had the greats like Billy West and Risa Marsh and Phil Lamar who do Futurama and who do enchantment and do Family Guy and you know, King of the Hill and their wonderful TV animated TV series making their 40 5060 $75,000 an episode. So or you get someone like, you know, SpongeBob, you know, you put Tom Kenny and SpongeBob. He's not a star, but he's certainly become an icon. And he makes a lot of money as being the voice of SpongeBob.

Toby Ricketts

And it comes with the benefit, I suppose of, you know, when you're behind the mic, you can choose when you want people to recognize you as famous, he can go to the supermarket, no problem, like, no one's gonna recognize him as soon as he opens his mouth and does the voice. Boom, but it's amazing how many people do go, Wait,

Jeff Danis

wait, I know, that was not that he speaks like that all the time, you know. But um, it's amazing how many people do recognize you by your voice? You know, it's interesting, but there's big franchises like that that are available. And they got, you know, the REM rats and the Powerpuff Girls and all these wonderful children's cartoons. These, these guys and girls have had these things for years, their money goes up and up and up. Exactly, yeah.

Toby Ricketts

And I mean, it used to be I guess back in the day, it used to be kind of like, you know, you had the head, maybe maybe promo and voiceover and then character work. Now character work has been stratified into all these different things from video game, to animation, as you say to other character work. Like are there specific agents that do these specific genres now, like just video games, or, you know,

Jeff Danis

most, most town most voiceover talent agencies, and in LA, there's probably about 10, or 12, I say there's only really one that's worth anything. But in LA, every agency has to cater to all the fields. So we have at DPN, we have a very large animation department. And that includes animation, Saturday morning animation, Kids Animation, Primetime animation, animated features, and of course, video games, which is massive, massive business video games. Then we have a promo trailer department, which says all the promos for the all the networks and all the cable nets. The guys are here saying, you know, coming up next on NBC, you know, or tonight on blah, blah, blah. And then you have the trailers, you know, who you know, Universal Pictures presents this, this this. And that's, that's the department and then you have the voiceover, commercial voiceover department. So all the people you hear do all the product advertising. So in voiceover, there's a lot of different departments. And there are people, some lucky few who can traverse all departments, we've got clients who can do rah rah rah video game, and then can do a deep dark trailer voice in a world and then can do kind of next on ABC, and then can do Johnson and Johnson baby shampoo. And they can do it all. And there are some that can't, but they make their living in one way or the other. So it's a very, very big field. When people say voiceover Well, it's a big field. The last thing you want to say when you coming into voiceover is, well, I want to get into video games. You don't say that? Nope. No agent wants to hear that. Let's see what your voice lends itself to. Hmm. And based upon your talent and your voice quality, then we will tell you what you might be right for. Hmm, you don't need to tell us you may start with us in commercial voiceover but then we find you have a knack for characters that we find you have a knack for promo that we find you maybe do trailers, you know. So as time goes on, if you have a good agent, you will develop your skills in other areas. Yeah, right.

Toby Ricketts

That's that's very useful to know. Because I remember reading an interview with once that said, you know that you probably more back in the day that you had the promo guys would basically the experts in their field like they know that promo readers so sort of subtly, the way it is that that you know you have specific guys and it sounds easy, but I guess that's the point is that

Jeff Danis

each each talent has a specific art form. When you do promos, it's a different talent than doing commercials. It's a different talent. When you do get animation, no, promos are presentational and quick and commercials are more intimate and warm and real. cartoons are broader. So a lot of people who we call the promo curse a lot of people who do a lot of promos have trouble coming down to a more intimate commercial level. So if you're spending your whole day and voice BBC and all you're doing next on ABC, you know, Joe Schmo meets Joe

Toby Ricketts

Schmo

Jeff Danis

was that music isn't like their commercial commercials are you want to buy this? If you do buy it if you don't, that's okay, too. So,

Toby Ricketts

and that's quite a minimum, isn't it? That the fact that the commercial rate I know, you know, since I've been a part of the industry has definitely come down from that kind of radio. You know why there's now too much more informing and just saying yes, business. school,

Jeff Danis

they don't want they want it to be real. Yeah, exactly. Well, that used to make a very big living in commercials who who spoke like that and buy tide detergent. It'll be great for you. No, no, no. You're out. Yeah, they want To be buy it, don't buy it, it works for you. It works for us, I wanted to be very real, in fact, to a fault. Now, sometimes you want to say, Come on punch it up a little bit, because you get this campaigns, these spots where, you know, this is what we have the guy sounds mad. Ford, this is what we have, we'd like you to buy it. If you don't, that's okay. too. Gone, I think a little bit in the other direction.

Toby Ricketts

Yeah, exactly. So, um, I want to cover the how the how agents deal with the union in the States, because it's, it's one of those things that's kind of constantly changing. It's a relationship that's been developed over the years. And we don't like in New Zealand and Australia, there's there's the equity union, but it's not as strong as the kind of sag AFTRA that you've got over there in the States. And I've heard from sort of like agents that it's kind of a drag sometimes, and like, you know, for the really big jobs that works, but for like, it's not really maybe tooled up for all this new media stuff. And these campaigns with lots of little stuff everywhere, because it's just sort of too complicated. What are your thoughts on on the union historically, and what it was set up for and had relevance today?

Jeff Danis

I'm so pro union. And I'll tell you why. If it wasn't for the union, you would not get paid on half the jobs. Working non union is exploitative. For the actor, it really is. Not only that, when you work union contributions are made to your health and retirement, they're made to your pension, you get health insurance, there's no question and you have rights that are regulated, and nothing's in perpetuity. So you're protected. When you work non union, you get that paycheck, that set that can run that spot forever, you can never get another dime. It's, it's, there's no investment in your future. There's no investment in their funds and your pensions at all. And it's really, really exploitative. What you're saying is in new technology, you know, because it's all relatively new, the union has to come on board and really figure out the best way to price these things and regulate these things. Which is part of our challenge right now. But the more non union you do, the worse it is for you. Ultimately, if they can get Toby Ricketts for a non union job. They're not going to pay for him for union job. I got him for 10 cents before, why should I pay 20 cents now? So I tell everybody, while I understand his quick money, it's just if everyone would not do non union, everything would be union, and you'd be protected. And it really is true. Yeah, sometimes, you know, and the union scales are minimal. They're not a lot of money. They're really not people get afraid, yes, you've got to pay additional fees to the health retirement funds. But that's part of it. You know, teachers have unions, auto fat auto workers have unions union is what makes America great. And without it, it's a free for all. Next thing, you know, you're doing 10 spots for 50 bucks, and there's no protection, and that spot you give the next 10 years. So I'm fiercely pro union. I wish everyone would understand that I know people are desperate. I know that. Let me grab it for the fast $500. But it's like putting a bandaid on cancer. Yeah, may be a quick fix. But it's a bigger problem. And that's the bottom line. You know, that's the bottom line. And I fight all the time with my actors and saying you've got to keep it in perspective. You can't be short sighted on this. And the unit is very important. I can't tell you, all my clients that have now are retiring or have great health insurance because of working 2030 years under the union guy, all the ones that are now getting a pension for life of $10,000 a month for life because they worked for 30 years. Yeah, it's well worth it. You were 10 years non union, you got nothing to show for the money you've already spent.

Toby Ricketts

Hmm. I guess there's that one of the reasons that like we set up growth for the brain and other courses is because like when people want to start in voiceover, they're kind of like, you know, where do I start? I can't You can't just suddenly go into voicing, you know, big, big agency, you know, Union commercials. So is there a place for union in terms of when you're starting out? Or like, how does it usually work when you get into voiceover? Because you can't go straight to Union surely?

Jeff Danis

Well, I'll tell you, um, it boils down to how good you are, you know, like, you want to play in the minor leagues. Then you play in the minor leagues, if you're good. You play the majors. That will happen. You've got to keep going. And it will happen. If you're a talent and you want to work on Broadway. And not just regional theater. You got to compete the big boys. So yes, it's hard in the beginning. And yes, in the beginning, if you do a couple of those sites, you know, you can do a couple to get a little bit of experience. But the bottom line is, in voiceover, if you're going to compete, you have to compete with the big boys if you're going to make any reasonable money. And how do I do that? Send my demos. I listen to demos, and their demos so all over the place, and any good agent, you know, we weren't born in the Union any good agent. I've done All the time we'll hear the voice and go, this guy's good, he can compete. And I call up and your union or non union, it's okay. When the next time a union job wants you, you got to join the union how to get the union, you got to book a union job. And then the and these jobs will, will get you into the union vise as the as the agent, okay, this is his first union job, they'll do what they call it Taft Hartley, they'll do little paperwork, and they'll do it. And that means that he can now get into the union. That means you got to leave your non union ways behind and compete the big game. But if you don't want to do that, then you stay, you know, in the minors and you make minor league salary.

Jeff Danis

Right.

Jeff Danis

But if you want to make major league salary, Broadway salary, you got to jump it up. And

Toby Ricketts

that's a tough leap, isn't it? That one, I mean, I'm struggling with that, because I've booked my first union job and Taft Hartley done in on it. But I do still have a sizable sort of non union component just because that's the head. That's how I got into voiceover. And that's how it started. And it's grown to this level now where it's like, well, I could jump over, but it's uncertain. So here's, here's

Jeff Danis

the problem. And here's the economy for people like you. You know, if you live in the States, there's a massive amount of union work. Hmm. That's when residuals are you can make through the union on one spot 2030 $40,000. But if you don't live in the States, and you're living in areas that are not union strong, then you copped a rock and a hard place because you're not going to turn down all the non union work. But you don't have access to the new work as you would like. For someone like you, I understand why you have to really work both sides that aisle, because otherwise you wouldn't work that much.

Toby Ricketts

Mm hmm.

Jeff Danis

So all I say to you is that if you're working in the contract, continental United States, you got to be union. But if you're working in Europe, or anywhere else in the world, then you grab what you can, because you can make a reasonably good living that way. You know, certainly and you don't have access, you don't have the chance to compete in the Union markets.

Toby Ricketts

Yeah. So how do i mean that one of the big questions I get from from people who are sort of starting out or intermediate, or even sort of pros and have been found their own work is, you know, do I need an agent and how and the best way to get an agent, because sometimes it feels like agencies are kind of full up already. And you need to wait for someone to leave in order to sort of join, you know,

Jeff Danis

it's hard. It's hard, because, you know, there's more and more and more actors each day, but there's not more and more and more agents each day, I kind of say to everybody, it's like going on an escalator. And people keep on coming on the escalator. And then the top is a brick wall, no one gets off, everybody gets on. Nobody leaves voiceover need to stay. Hmm. So more and more and more and more and more, you know, when I first began 35 years ago, was the best kept secret in the world. Now, everybody in the world wants to do it. So the problem we face is ages, there's so many people, and there's so many good people. And I hear a lot of talent that I think are good to could work, I've I've got 20 of them, I just don't need 21 you know, and I feel bad because the sky is good, it's good. But you can only serve so many people. And again, there's only so many agents so we really have our hands full. I do think though, however, that there's always room for that exceptional new voice, not not not average, you've got to be exceptional. You've got if you're if you're a New Zealander, you got to have the best New Zealand accent ever, you know, if you are a guy that can get gravitas, you got to give the best gravitas read ever. So you send your demo to agents and it has to can't be mediocre. It has to be really, really good. It has to be what i think i think that I can sell and make money with. I don't want another voice talent that can maybe book a French waiter. I have billions of that. I want to voice talent that create brands with his voice that has a voice that will create a brand that will be the new voice of this brand new voice of Apple, the new voice of Plymouth, the new voice of Johnson's baby shampoo. And that's just your own voice. Yeah, as a style, you

Toby Ricketts

know, looking for different voices these days, because I hear quite a lot of really big campaigns. And I hear the voice ever. And I'm like, Well, that was unexpected. They don't sound like a voiceover.

Jeff Danis

Yeah, yeah, it just has to hit you in a way something different something, the way you read it the way you say it. Something different. I'm gonna have a lot of clients that started a year ago, two years ago, five years ago, and hook into brand new accounts, you know, um, because if you're competitive, and I mean, not just as good but better than most, you're going to work. You're going to work if you're better than the average bear, so to speak. You're going to work you just have to hang in there. Keep auditioning, keep submitting. But good talent can not be denied. Average talent can if I hear your voice and it's Yeah, sure, you can do a spot here and there, you can certainly read it, you can certainly do it. But it's not got that brand quality, brand quality. I mean, it doesn't have an intimacy, a realness, authenticity that you feel, it just affects similarly of a guy who could read comfortably enough, an announced script, that's not good enough. You know,

Toby Ricketts

would you say on the character side? Because I often tell people like, you can hear the difference between someone, like playing a character and being the character, like there's that extra 10% that very few people are willing to give and push themselves to the edge. Is that something you're looking for as well?

Jeff Danis

That's right, exactly, exactly. Someone who really becomes that character. That's what we have the wonderful animated stars like Billy West, like phillimore libraries, the marsh, like Jess are now who, you know, become pinky in the brain become the Animaniacs, you know, because they put their heart and soul into it. It's not just another French waiter, you know, they create a personality within that character and make it their own. So you know, I keep on saying you can't be just good, you got to be great to really make any real impact in this in this business. You know, just because you want in just because you can do a funny British Butler, I'm good enough. Yeah, you got to develop that character, you got to make sure that you become him. And you can hear the difference.

Toby Ricketts

And tell people like

Jeff Danis

Charlie Adler or something like that?

Toby Ricketts

Yeah. If you if you're doing a voice that someone else like, if you if someone does, it's a bit surreal to me with like Homer Simpson or something, it's like, that's already been done. You need to do something new, and something different that will, you know, be being sent because Because otherwise, they're just going to go for the original voice of mimic,

Jeff Danis

yeah, be unique. And it's true. You know, no one, we have Homer Simpson, we have Nancy Cartwright, and we have, you know, no, be something new. Look at SpongeBob created as a brand new voice.

Toby Ricketts

Mm hmm. Exactly. So switching tech here, the, again, the changing nature of the world and and of how voiceover is going along with it. How do you see text to speech and AI voice because there's been a lot of talk of that in the community, especially this year, because there's been this explosion of companies which are developing it, it's still, like, quite rubbish, you can still tell that it's like, and I suppose this won't necessarily affect you, it won't affect their top tier where performance is all about nuance and and being perfect. But do you think in the next few years, it will start to affect your business model?

Jeff Danis

I don't think so. I really don't. You got to remember, the human touch is there yet with AI? It just isn't? Sure. Can we understand the message? Yes. But does it give an intimacy to the message? No. So I'm not concerned right now with AI voice I don't see taking over anything you can always tell. It lacks. And that's simply the opposite of what advertisers want. They don't want someone that sounds like they're not connected to the message. They want to sound like you're telling the truth. And AI is a robot AI is someone that is an oversell of something. And advertisers don't want that it's not the message they want. They want real, they want real they want real. So I don't see it being a problem right now, generally speaking, and also they like the human touch, they like the celebrity touch behind it. You know, they rather have George Clooney giving their message and then a robot, you know, they rather have a comic and really AI doesn't have that human quality

Jeff Danis

yet.

Jeff Danis

Now, if they get to that point where they can you can't tell the difference. Well, then this will be talking about it. Right now. You can tell the difference, you know, yeah, it'll

Toby Ricketts

be interesting as well, when there'll be some interesting lawsuits once they start training on on George Clooney voice, for example, from all his movies and, and and getting, you know, how close can you get with an AI voice without being sued? There will be some interesting court battles potentially.

Jeff Danis

Well, like I said, if you if you if the intent was to impersonate so that the public would believe that was George Clooney, that's a problem.

Toby Ricketts

Yeah. Yeah. Yeah, that's that's actually a pretty good way to sort of define it, doesn't it? Yeah.

Toby Ricketts

So you you, when people send you things, they send you voice reels, what are you looking for in a voice reel? We've already talked about being sort of authentic and credible and relatable. But what are you looking for in terms of Do you want people to show what they're really good at specifically? Or do you want to see variety? Because that's one of the big questions. No,

Jeff Danis

good question.

Jeff Danis

I want them I don't want you to be a French waiter, and then a deep trauma voice then a funny girl than this. No, no, no, no. Don't be all over the place. Do what you do. Best, don't try to be all things all people nobody is, I would rather get three or four spots of you being authentic. As a storyteller. Remember brand advertisers, what people want now is, that's how you get in. Don't send an animation tape really right now, because we got a million people who can do the funny French waiter, and we don't need it. What we need are people that can book accounts, people that can be the voice of Apple, the voice of Ford, the voice of Hartford insurance. And that's you, that's your own voice, put on Ford spots of you selling brands. That's what's going to attract my attention. And then from there, if we get you in, and you get some success doing that, then if you want to show me that you could also do funny pirates and funny this and fun and great because you're already in I have an investment in you. But don't be all over the place and expect you to be in every department instantly. I can do a promo, I can do a drill, or I can do a commercial, I can do a cartoon now. It makes you a jack of all trades, the jacket none, so to speak, you know? Yeah. And it only it only takes away your credibility. So it's really important, Toby to do what you do best and leave it alone, even though you think I can I can also do, it'll come if you're if you track the clock, an agent with your best, he's gonna listen to you if you show success in that field. Hmm. So many clients come to me, you know, after and say maybe a year at our relationship. And Jeff, you know, I'm interested in animation, if I look back make have made some money in the voice of the world. I'll listen to them. Mm

Toby Ricketts

hmm. Um, so I guess the the take take out from that is to find what sort of speaks to you personally, like you'd like you'd say fine, what what you feel comfortable voicing and what your best work is, which is kind of hard for some beginner voiceovers to understand. But I guess that's part of the journey. I know, I, you know, about three or four years ago, just hit this spot of like British and gravitas and suddenly just started booking like crazy on that. And that was my thing. And it still kind of is my thing. And then send a reel of that kind of thing. But like, just very slight variations on it like to show that you have some versatility like but within that genre.

Jeff Danis

Yeah. For you example, you know, you obviously you have an and there's an accent. So yes, give me your Mid Atlantic, give me your British give me Australia and give me New Zealand. That's all in the in the credible genre of what you could certainly do. We'd rely on you. But don't don't give me your funny French accent because we don't need it. Or your broad Italian accent that we'll learn about eventually, certainly, we'll learn about, but we have guys who really are Italian who can do it, we have guys who really are you know, so give me what is in the realm of this possibility where you have honest roots in it. Simple as that. And with that success, we'll be able to broaden you out as time goes on. Fair enough. He might say if after two, three years of working with you, and you've had some success, you might say, Hey, guys, I just put this down what you hear my my mike funny voices here, and it's appropriate. You know, when it's appropriate. That's just good information for us.

Toby Ricketts

Yeah, exactly. I like how that you really, you know, talk about this as a journey together. Like, you know, you have a talent on you invest in them, they do like a great work for you. And it is a journey that you're both walking on the same path. Do you ever have sort of the like, if someone's not booking for a long time to sort of say, look, it's just not working? And and do you have to keep the books clean? Or do you only add to the books?

Jeff Danis

Now? That's a good question. Um, if I believe in you, everyone goes to down periods. We know that, you know, we know how competitive it is. Factor. I've had many, many, many talks with clients over the years where they have just, you know, there's not booking, and they feel like I'm going to drop them. I feel like they're going to drop me, you know, but I send them listen, it happens. There's no reason for it, because that these are specific, I would tell you, but I see it happen. So if you're ancient, you know, I've been doing this for so many years, I have such a broad overview I've been I've seen it all. So I keep on telling people that don't book for a long time. Just relax, keep going keep your head clean. Can't explain it is what it is. I still love you. We're gonna we're gonna break this spell eventually. And it does. It does happen. I've had clients go from, you know, 600,000 a year 250 thousand a year to go 200 though. It's a roller coaster as part of just on hold on. So they can hold on. I've seen it come back 10 years later. So you know, I mean, Simon that we want to make money I'm not threatened by that lack of booking. I don't look at you as being lost your talent. Now. If there's something specifically wrong I'll tell you if you're, if you're late a lot or if you are the mic doesn't sound good. Or if you You've gotten lazy in your reads, I had a client who booked a lot. And then his reads became very rather routine. And he lost the connection of healing and he was dialed in and it was a booking he got frustrated, I said, because you're just dialing in every audition. Even if it's your 150 audition that day should sound like your first. And it's not easy because you're home. Or what's the Scott Johnson baby shampoo? Buy it now? Next, you know? No, you got to connect each one. That's your job. And the minute I told him that, he took a deep breath, start connecting again and started booking again. So it's easy to get complacent in this business. You get very complacent. Yeah, boring place into your home now, especially at home, you're by yourself, you know, you overthink it, you know, you then become crazy. Oh, I don't know if I sent it right. Don't become crazy. Don't get in your head. If you don't book and if you have booked, just do the same thing. Unless someone tells you to do something different. Mm hm. He doesn't say anything. Just keep on going. You know. And if someone has a book for a long time, I'll listen to the reads. And they know what the sounding board is sounding too disconnected. They're sounding too angry.

Toby Ricketts

Mm hmm. Um, you mentioned, you know, everyone being at home and that kind of, you know, getting inside the head has, how has COVID affected the voice business, especially the sort of unit work, which was traditionally studio based in LA in New York? And how have you guys dealt with it?

Jeff Danis

No, I'll tell you, you know, US announcers we've been socially separated for a long time. You know, most people have it in their homes. And so we don't need to go out. But how it affected us is that if there's no content to voice, it's limited what we have the ability to voice. So for example, if commercials are down, if shows are down, then you don't have as many promos, and commercials, you know, that's where it's affected us that they're not making as many products to produce. So that's where it's limited. We're down about 50%. Now, so it's not that we can't do our work. We don't have any voice.

Jeff Danis

You know,

Toby Ricketts

I didn't I didn't realize that it was that quite that profound?

Jeff Danis

Oh, yeah. Usually advertisers are producing double what they're producing. So now where a guy would have gotten gone, and he would have been voicing 10 new spots for tide detergent. Well, they're not making it right now because they can't be on a set. So we as announcers you guys as announcers don't have those new spots to voice? That's the problem.

Jeff Danis

Yeah, that's the problem. The shows

Jeff Danis

are down so there's no need to promote new shows because they don't have new shows. And movies, movies are being made the trailer guys are dead in the water right now. Because there's no new movies. You can if you can say Universal Pictures presents if they're not presenting anything. Hmm, exactly. Yeah, that's where a problem lies.

Toby Ricketts

And have you seen a shift to home studios? I know you know, it was back in the day with the with when Don LaFontaine set himself up at home, it was like this revolution, it was like, wow, I mentioned we could all do that. And now everyone has done that pretty much. So you've sent people gear and or you've told them how you cannot

Jeff Danis

be in the voice field unless you have a home setup. The good news is you don't need $100,000 booth anymore. All you need is your iPad, your iPhone and a like and sound screen and a little quality space. That's all you need. You can do in your car. You don't need them. It's not a major investment. But you must have the ability to work at home. We went from seeing at the agency, we had five recording studios went from seeing I would say 500 people a week. auditioning down to three.

Jeff Danis

Wow, you know,

Jeff Danis

that's it. You have to have your own studio you're on call 24 seven, we send the scripts out you send it back. That's it. That's it? Yeah. And our people are putting them on and we send them out to the advertisers. But if you don't have your home studio if you say well I want to come in and record we go Forget it. Got to do from home as sound great. And it's easy to do. You don't need Why can't afford a big studio. You don't need to find a place in your house where the sound is good. Get your little Apogee mic or whatever mic you want to use. Plug it into your iPad and you got it.

Toby Ricketts

Yeah, yeah, that's, that's definitely been, like one of the biggest trends I don't even slightly before COVID. Like I was telling people, you know, get get yourself a home studio because you you'll you'll audition so much more if you can do it at your desk,

Jeff Danis

or the auditioning. Yes, absolutely. And not only that, it saves you the slap, you know, you don't get your car, you don't drive, you know, two hours. No, it's fantastic. You can do it from home. What we do is we send our our, you know, our clients know that betrayed I'm sure Toby, you've experienced this, you know, you're 24 seven. So you see a script come in, it can be anywhere. All that means is recorded and get back to us right away. That's all. That's your job. That's your job. And if you get it back to us within the time we need it then we send it out to the advertisers then you can get booked. Yeah, and if you don't, then you're not included in that audition process. You know, if you go Oh, I didn't know And I can't do it. No tomorrow. Well then forget it. That's not the voice game. The Voice game is 24 seven now.

Toby Ricketts

Yeah, it has that the deadline seem to be shrinking constantly. Like it used to be this one's a rush. Now it's this one's a double rush and this one today.

Jeff Danis

Yeah, yeah. But he wants to wait, you know, to speak and he had four or five days. No, now you get four or five minutes. That's the way it is. But the good news is you can record from your car, you should never be beyond a half an hour of being able to record whether it's running home or in your car or you have your Everyone has their kits they bring with them. You know, I remember the days when you go on vacation, you were out of the picture. You were working you were out of the picture. Not anymore. Now everyone has their kit. And they go Hold it. I'm gonna run. I'm gonna run over and record the spot for 15 minutes. I'll come right back.

Toby Ricketts

Yeah, yeah. So there's no excuse. I've recorded spots for worldwide distribution under a bed and like a little, you know, holiday house somewhere. And they've, you know, if you can do the post production just get a good clean this is

Jeff Danis

out of commission. Yeah. It's just a reality, if you want to compete on the big level. Yeah, I had peak, I've had somebody some wonderful situations where, you know, on the fly, they'll record thing really quickly as a traveling across the Sahara desert and book a spot a minimum, you know, $50,000?

Toby Ricketts

You know, it's amazing, isn't it? Yeah, yeah. And the last thing I was gonna ask was about, again, it's going back to the sort of agents and how it works in the states is it's quite unusual, the states in that, in most of the territories, New Zealand, Australia, UK, agents want exclusivity across the entire country. But that's not necessarily the case. In America, you can have different coasts on different agents on different coasts, and even if different states, how has that kind of come to be? And does that cause problems or frictions in?

Jeff Danis

Question? Um, generally speaking, we, as top agents in LA will allow you to have a New York agent, but we don't like you to have other agents. It just gets complicated. And we don't like it, you know. So generally speaking, we want you exclusively but we will share you with New York. And the two agents have to work together, you know, there's a way to do it if you're the primary agent, and you get first dibs. So if your gives you the same script, la gives you we, as the primary agent will get that right to submit you on that script. So it's a little touchy sometimes, but we work it out. But I don't represent people that have 10 agents of the country. It's too much, you know, I'll say you can have a New York agent and maybe, maybe, maybe maybe have a Chicago agent. But that's it. Because I don't want you doing a retail car spot out of Denver, you'll make 300 bucks when I can put you on a on a campaign for Ford. Hmm. You know, so we don't we don't like it. We don't like we put up with it. Sometimes. We don't like and we prefer you only with us. Mm hmm. Which makes me laugh in New York representation.

Toby Ricketts

Yeah. Instead, there's a different vibe from different from each coast, you get different work from saying your agent versus some not

Jeff Danis

as much anymore their sign our to the earth for many years. And there's some producers will only go to New York for their talent, they won't come to LA. That is why we allow our clients to have some new representation because there is it's not supposed to compete with us supposed to enhance the work. There are some producers who only come to LA for their talent. And there are many that go to both coasts. Yeah,

Jeff Danis

I know. Yeah.

Jeff Danis

So there is some competition there. There really is. But LA is really the major New York used to be but LA is the major market in the States because they want the actors. New York tends to be a little more news, not as show busy, a little straighter, you know, and who knows if it's true, but typically today, because of technology, they'll go to both coasts looking if you're looking for a big voice

Toby Ricketts

or

Jeff Danis

voice for a brand, we'll go to New York, we'll go to LA, we'll see what we get. And our job is if you have two ages to say, Okay, we got them, whether they were his primary agent, depends where you live. If you live in LA, where your primary agents, then that Ford script that your New York agent sent you, we got it, we got priority, we got to cover it for you, because we're your main agent, and you're the actor have to respect that. Mm hmm. And there are times that my actor will say, hey, Jeff, did you get the spot for you mana health care? And if we didn't get it, which happens, we'll say no, do it through them.

Toby Ricketts

Mm hmm. Yeah, exactly. That makes sense. Yeah. Very nice. Well, I've taken up nearly an hour of your time. And I want to thank you so much for for taking time out of your busy day of casting and talking to your famous celebrity voiceovers. And I guess the big takeaways that I've heard from this is that, you know, like, be authentic, credible and relatable, you know, and and hit it with 100%. The second thing is to having a home studio is almost essential and you've got to be on 24 Seven. And the third one is don't be a French waiter. You must

Jeff Danis

hold that bag of tricks tricks for later on. Don't show them what you got completely. Yeah, right. So to sum it up is that and just you know, if

Jeff Danis

you can't

Jeff Danis

be good, you got to be great. And you got to be persistent. You got to be persistent. It's amazing how many times you'll go through these very dry periods, and all of a sudden, boom, you pulled out one thing that makes a big difference. So as long as you're playing the game, as long as swinging the bat, you got a chance of a homerun. Simple as that. So, and now with the world being technically as advanced as it is, you really can live anywhere, and you can have a voice career, even in the Outer Banks of New Zealand.

Toby Ricketts

Yeah, I'm living proof.

Toby Ricketts

Fantastic. Well, thank you so much for your time. And Can people send you demos and look you up to

Jeff Danis

J E F F at DPN talent dot Com? I listened to everything I get. They may take a while, but I don't send hard copies, send it to the email. It's great. Yeah. And that way I listen as I'm driving in the car. Right. It's good. And you know what, I've found my best clients that way. Mm hmm.

Jeff Danis

I found a guy through submission, didn't know who happen to live in Detroit, liked his demo, started sending him scripts. He's booked three major accounts one and that listen, having that sent, it would never have happened. So yeah, it does. It does happen. It does happen. So keep it keep those demos coming.

Toby Ricketts

Fantastic. Thanks again for your time.

Jeff Danis

My pleasure. Excellent.

Plosives and how to fix them!

Today on VO Life Toby talks about 'plosives' and 'popping' the enemy of voice recording experts everywhere! We discuss why this occurs and investigate the various methods for reducing this artifact in your recordings. Brought to you by the complete voice over career platform - Gravy for the Brain Oceania:

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Here’s a transcript:

Hello, and welcome to another episode of vo life with me Toby Ricketts. demystifying some of the myths and technical things around voiceover, I'm starting a new series today, which is all about mic technique, because people seem pretty interested in finding out how to have better mic techniques. So that's how we interface with our microphones how these devices, record our voice, and how the laws of physics kind of work around microphones and how you can best do that as a voiceover artist. This episode is brought to you by gravy for the brain, Oceania. If you haven't checked it out, please do at Oceania dot gravy for the brain.com complete platform for voiceover artists from beginner to Pro. And you can find out more info in the little link below. So today, pops and plosives What are they, and what are some techniques that we can use to to work with them in our practice. So as you can see from this view, is right in front of my microphone, it's pointing straight at my mouth. Whenever I make a plosive like a P or B, or "Chuh" - anything that lifts air out of the mouth in a big wave, it goes into the recording elements which are very sensitive in the microphone here. And it's a very sensitive instrument. So that wall of noise will go right in and all sort of fluff on the microphone. I've got a pop filter here at the moment. As you can see a metal I think it's a Stedman screen I've got here, which you'll find, like ubiquitous in recording circles, because this is very prevalent, especially with really sensitive condenser microphones like this. Okay. So if I was to take that away, and we'll start a new audition recording here, let me just get into my system. There we go. So let's start recording. And you'll be able to see, and the spectral view, whenever I do a pop of pretend to read a plosive script, I'll stop that you can see down here, every time there's a pop, there's one there, and there's one there, everything under about 100 hertz, there's a huge wall of sound you can see. And so this sounds like a ball, like a big you can get rid of these in post production you can do but we always try and you know, go for the gold standard and do everything right the first time. This is why we have pop filters. And but sometimes that's not enough, if you're doing some really like over the top cartoony sort of voicing, then you need to have other things in your arsenal as well, because even with pop filters, and some mics are just very sensitive to pops. I know my I've got a Neumann kmi 84 pencil condenser. And that is extremely sensitive to pops like even with two of these pop filters. The pops still get through. So this is when we have to use a mic technique. So for plosives the mic technique involves either directing that pot away from the microphone. So options for this is that you get a bit further back, but then you've got proximity effect. So your bass is going to roll off. So if you want to stay close to the microphone, then you can just turn your head slightly. So you can when you went to kind of read the script here, Peter, and Bill went to pick some plums. And so if the piece go off to the side, you can you can sort of turn your head and then direct the Pops away from the mic, and there's still enough sound coming out of the side of your mouth, there's still like sound good. So let's do a recording an audition and see if that made a difference again. Peter, and Bill went to pick some plums. So oops, there we go. So there is no pops in that recording, I've got my pop filter. And I have also turned away you can see this a tiny remnant of one, but you won't hear that pretty much. So that is one technique you can use for pops. And the other one is to kind of swallow the Pops. So it's too and you can practice this on your hand again, like if you go full noise and Peter and Bill went to pick some plums and then try and swallow the peas. So instead of going not going like like that, but it's like halfway to that. So you basically go Peter, Peter, Peter, and Bill bill instead of Bill, Peter, just go Peter, and you kind of suck in at the same time as you're saying the P it is possible to say these words without actually making any plosives as well. And that's kind of like the best mic technique if you can train yourself to do that. So there are two options, three options really if you include hardware so you've got your pop filters you've got your direction and you've also got the swallowing of the of the p there. If you've got any other ways that you get rid of pops then please do let me know Toby. At Toby Ricketts dot com is how to get in touch or leave a comment below. I always love hearing your comments down below. Don't forget to check out gravy for the brain, Oceania. I do webinars every week, pretty much and we do script read throughs all kinds of stuff like that to help you be a better voiceover artist. So check out Oceania gravy for the brain.com for more info and I will see you next week for another Have an episode of vo life about Mike technique. See you next time.

Interview with British American Voice artist Susannah Kenton

I recently had the opportunity to speak to my dear friend and voiceover colleague Susannah Kenton about her career as a voice artist. And we discussed many interesting insights into the voice industry and our approach. Here is a video and below, a transcript of that interview:

It's my very great pleasure to welcome to the gravy for the brain Oceania interview Susanna Kenton who I've known for a number of years, I've been trying to remember how many years it is but she has been one of my kind of voiceover inspirations. And she's in Christchurch, New Zealand. And I do want to just tell us a bit about where you are at currently with voiceover at the moment Susanna. You know, I oddly enough, I've been in it for a while and I am loving it more than ever, for really strange reasons that are very kind of inner The reason being that i i love the art of trying to find the truth in any given situation with any given script, no dive straight into like the deep end. But really, um and so what I noticed is there was a time when I was like, I really want to be voicing scripts that are more in alignment with my values What I love most and then I realized like what a blessing it was to have work when during this you know, period of lockdown when everyone was struggling and frightened about what's next. And I became just so grateful for the next project that would come into my inbox. And what I loved was the opportunity to to voice it to really honor the the product or the company and the acting job to find the right voice for each project which I think is something very nebulous, you know, every every project Every company is different so so what kind of have you put yourself into some into a genre or an accent or area of voiceover? Um, you know, mostly Toby I've, I've voiced from my natural accent, which is probably mostly British, but because I've lived in the States and other places, it's kind of a, it's a bit softer. So it's not, it's not a very strict British accent. And sometimes when I hear strict British accents, it makes me realize how far from that my accent has has moved. But yeah, I don't I sometimes do voice an American accent as well, because I was born in the States. And that comes fairly easily to me. But I wouldn't say that I specialize in accents. I'll have give one ago when somebody asked for one. But what I found is, and I think this is, this is true for most people that are doing well in voiceover is more to do with the delivery than any particular accent. And it's more to do with kind of coming from your heart and connecting with something that then translates people hear it. It's, um, you know, I've said this to you before, that I tend to go by feel and you know, you and I recently had a question, a chat about rates and how rates change and what you should do and make sheets and you have the most amazing setup for that is very sweetly sent me a rate sheet. And I was just blown away by how, how beautifully thought out it was and appropriate and kind of fair for companies of all different sizes with your tier system. But for me, across the board, I tend to go by feel with most of what I do, maybe that's a more of a female thing, the male thing I don't know. So you're more of an intuitive sort of you feel your way around that things. Seem to Yes, I completely agree with you, though, in terms of like, people get hung up on accents. And I feel like I went through a phase where I was trying to do the accent perfectly. And then you kind of almost break through that and do realize that people are not actually listening to the accent necessarily. And if you can tune into, like, for example, like Americans, how Americans speak, it comes from a different place to the way British people speak. And if you can find that place, rather than find the vowel or find the consonant or whatever, then, you know, it's about listening more than is about doing I think, and yeah, totally right. You know, for me, too, yeah, to come from an intuitive place. There's an American spirit. That is, uh, you know, I was, I got to live there for seven years in Los Angeles. And there's a way that Americans talk that's just kind of free flowing. And it's just kind of easy. And it's not, I mean, that's a California or California way of talking. But if you get for those of us, maybe you are right to be maybe I am intuitive, but those of us that tend to go by feel, it's, it's catching the vibe of it, and letting that just kind of come through the voice. Because if you're voicing a piece of copy, and you're trying to get the accent, right, think about so much of your brainpower is going towards trying to get it right. Whether if you whereas when you can just kind of relax into it, then you can focus more on on the intention, you know, as an actor behind the script. Yeah, absolutely. Yeah. Yeah, exactly. That's so true. I've often one of the things that I the best advice that I heard for doing American accents was that Americans speak in. And they speak in concepts rather than sentences. So it's like, there's one point of the sentence and, and it's easy to like, no, like, I'm going to go, I'm going to go get my coat from the car, rather than I am going to go and get my coat from the car. Like it's like coat the car, and you just make the leap yourself, you know, so it's like focusing on the intent of the script rather than the actual words itself. Yeah, and also, I've heard it said that Americans focus more on values rather than consonants. That's I'm gonna go get my coat from car I'm gonna like they draw out the vowels instead of etc. And he also still voice in French. You did French for a while, didn't Yeah, I lived in France for seven years. And there I was an actress and so I would act in French, but with a kind of a British or an American accent. I actually did a play there for two years where had an American accent speaking in French, but I don't I mean, there are so many people that speak better French than me. So I just let them do the French voicing Do you mean it's like a. And I really believe you know, for people that are just getting into voiceover it's about finding your own kind of excitement around it and what, what inspires you like people that love to do a lot of different accents or character voices are very well suited to animation or video games and stuff. And that can be so much fun to do, you know, the sort of stuff that I do tends to be more corporate. I would say you know, and, and not I'm not as much in that realm of of playfulness. Hmm, absolutely. So speaking of bad people who are just starting out in voiceover, how did you first come across voiceover? How do you first start out? So I was an actress for about 12 years. And during that time, voiceover was just kind of something that would arise. So as living at the time, after I finished acting school in, in the UK, I went to live in Paris. And I think one of the first acting things I was doing things I started to do was, we would dub films. So it would be a film that would be being dubbed. You see, I think we would dub it again, into French but with an American accent. And it was amazing, you'd be in this huge sort of Sound Studio room, and the film would be there. And they were so clever, like they'd write in handwriting across this band that moved across the screen. And it was all beautifully synced to try to coordinate like a character was the actor was putting their lips together. In a sound they try and match like the French word. We were dubbing it into English. It was French ones that we were definitely into English. I think that was it for the American market. But um, and another I remember another thing back in Paris there was just kind of in voiceover thing I just I guess I was very lucky. I didn't know it was a thing that you did. And I think my was my acting agent just said one day Oh, you're going to go do this. I didn't even audition for it was like a pizza ad commercial. Where had to dub Cindy Crawford. So she obviously had tried to speak no, she was speaking English and the English version. Then I had to do her bigger voice in French. The weird thing was a week later, I had to dub Cindy Crawford again. In an ad for Revlon. I think it was funny. You could be one of those people. You know, there are these there are actors that just dub films and the like the German guy that voices Keanu Reeves, for example. He's the one that always dubs Keanu Reeves. So you become like a surrogate in another language for that voice. Because when people go, and it's a different thing, like that's not Keanu Reeves. So you could be, you know, doppelganger voice with French. Yeah, that's right. And, and the people that do that, Toby, they're so amazing. They're so skilled, you have to do that. Because, you know, they have to be in the right energy, they have to watch if the character is moving fast, or if it's, you know, intimate, so not only the emotion and reading the script, but also conveying it to the size of the shark, for instance, might be a feature so many things to multitask, and they don't have the physicality of acting as well, like they have to kind of come to that from somewhere, which isn't, yeah, and I actually think like, oftentimes, people that dub films, well, they do use their bodies, you'll see them, you know, moving moving around behind the microphone, and they try to imitate so if the character is you know, has just gotten up off the ground or something that they'll be that they'll do an effort to put that into the voice. That actually brings up a really important point because people ignore their bodies when they do voice over a lot, I think. And I'm always very careful. Like, I often voice early in the morning being in our timezone, because I work with the States or Europe or whatever. And, and I'm always really careful to warm up first, because it is a whole body experience. If you're voicing just, you know, from sort of the neck up that it doesn't have the same fullness, as if you're as if your whole body has woken up and ready and kind of the feeling of the emotion is moving through all of you. So interesting. Yeah, you do some sort of warm up. I know you said to roll out of bed. And that's like you have this great gravelly morning voice. Exactly. That's actually the thing I was about to say that, that my my warmup is not warming up because I'm warmed up. I lose like a whole octave. So yeah, I usually get up and voice first thing in the morning is great. And then last thing at night as well. So the whole if I try and voice something about now about sort of them, it's actually not too bad today. But I've got also always got a lot of tension around to three o'clock and my voice and I've had sessions, where I've really struggled to match the audition either first thing in the morning isn't something to consider. Yeah, exactly. Yeah. And, and going back to the sort of physicality of voice work like I've really, when I've had to do a voiceover that sounds excessively kind of ponderous, or basically almost bored. You like is to like have your setup so that you can head put your head on the desk and just voice it from a completely bizarre voice because then you'll sound so different from all the other auditions because you can actually, I'm amazed that microphones pick up everything, even the way your body is sitting, you know. So you know if if I'm doing games where someone's like running or they're, they're basically up and excited. I've got one of those desks that you can there that goes up and down electronically with all my gear on it. So you can see I can stand up and then actually start running and doing other stuff like and it really does come across On the mic, so I try and get around to make sure they've got a really flexible set up for that reason. That's great. Yeah, I mostly stand to voice but there are some projects where I do. I do sit. So did we talk about, we talked about how you got into voiceover like from that first gig. And I mean, you know, talking about getting into voiceover, you're kind of the reason I first got into voiceover because I used to own a studio in Christchurch. And tandem, I think you came in for some reason one time and, and you were like, you know, I'm a voiceover artist, I'd usually voice from home and I was like, that's a thing, you can do that. Amazing, inspiring. So thank you for that. But um, but what was your mindset? I have to Can I just say something on that subject. I spend my go around spending my life trying to like lecture people on how to make their lives better, like how they should eat, what kind of healthy food, how they should move, whatever. And it is such a joy to have seen you take what smidgen of voiceover like inspiration I gave you and just run with it and explode with it across the planet. All the things you've done, I'm so, so immensely proud. And so yeah, honored to jump into that, I think you know that it's right there when when you when you you hear about something so small, and it just gives you so much energy on a constant basis. Like I say to people that you know, if you if you're doing auditions, and it's getting you down, that you're not getting any work and you're just not into it, then it's like, well, it's probably not for you, like you need to absolutely love it like love every audition, you do love the challenge, love the craft. And if you do it enough, then it just you you get work. And it's you know, it's like a rolling ball gathering snow or moss, whatever totally. And that's not to say that sometimes it's not really challenging or you're reading a piece of copy that I had a very funny experience. I was once voicing it 100,000 word endoscopy project full of medical terms, like really complex complex that went on for ages and ages. And I like one day I was in the booth and I started to, to voice and the sentence had the word monotonous in it. And when I hit that word, I started to laugh, I started cracking. So I actually have that recording and it put it in my blog on my, on my website. But the funny the funniest part was, the person who hired me was the only person that saw the blog. I don't know how he came across it. Maybe he like, you know, a Google search for endoscopy or something. But he wrote a really sweet comment, but I thought it was hilarious that the one person that was sort of like would probably be embarrassing if he saw it happen. Classic, yeah, we all do have those gigs occasionally, which are a bit of a struggle that you do have to dig deep. Like I've definitely voice like a 35 or 40,000 word like TTS training demo for text to speech and to train. Speak. And when I was gonna ask, yeah, no, it didn't, it didn't go anywhere in the end, unfortunately, as the company when done it, but I'm involved. And the worst thing about it was that you had to read sentences. That didn't make sense. And you weren't allowed to put any emotion into it, you had to make it really flat, which I really struggled with, because that's the one thing you want to do is for servers breathe life into things. And this was the opposite, we had to breathe life out of it. And that was a lot more of a struggle than I thought or when, like telephony stuff. And you have to read like one to 1000. And you have to do exactly the same and not very the way you say it, which is so challenging. Yeah, what astrological sign are you I usually say pirate. But Scorpio, your Scorpio, okay? Because I'm Gemini. And Gemini is love. Like they're very changeable. And they love all sorts of different things. So the idea of doing like one flat, monotonous thing. But I love your trick about putting your head down, voicing that way. And listen, amazed at how little you have to do. And even like I sometimes still do some on camera stuff. And when I do that, it's always when I'm auditioning things. There's always the note from myself or somebody directing me do less to do this. That's the advice I ever got the best, the best piece of work that was like one of the milestones in my voiceover career when I had some voiceover metric from a great American voice coach who just said, do less and every time I read she said do less and she just wore me down over like half an hour to just being absolutely flat. And then I thought this is gonna be awful and they listen back and I was like, that's like a car commercial rate. And I was just like, you know, it was it was getting the voiceover out of voiceover, you suddenly become getting out of our own way. You know, I had I did a project once for Starbucks. It wasn't an ad. I think they were just talking about some charitable work that they were doing or something. But I was directed by two directors that really knew what they were doing. And they got me to do it and i i think that's on my website somewhere as well. It's just like they just they just go Me to, say doing an American or Mid Atlantic accent? I don't know. They just got me to talk in such an easy way. And it's like, falling off a log. Exactly. And I like you, I thought, Oh, that's not enough, you got to push a bit more listening back with like the new. Exactly. And it's isn't it nice when you get really good directors, it makes so much difference to have all six. Exciting. Yeah, um, so like, I often say to them, like, I like compliment them on how well they direct because when you get a bad one or someone that's like fresh out of the gates, and they think they know how to direct it can be an absolute train wreck. And I've I've actually come up with a way of, of trying to defuse if you ever get bad direction, or someone's doing something, because because often what happens is directors will, they'll tell you what they want, or they'll tell you how to do it, right, because they, you know, their job is to get what they want out of you. So they'll go, that's wrong, do it this way. And they'll have the worst ones will give you a line reading and actually, like try and voice it. And it's just an app, it's horrible. Because you anyway, you know what I'm talking about. But what I say to them is like, instead of telling me how to do it, tell me what you're trying to achieve. And then let me do that. Because it's like, with a builder building a house, you don't say you're putting that nail in wrong, you're doing that thing wrong. You tell them what kind of room you'd like, you know, you'd like I'd like it this dimensions and to feel like this. And then you let them do the thing that they're really good at. And so if you explain it like that to them and say like, I really want to get you the result that you're after, tell me what you're trying to achieve. And I will try and get there with you. Beautiful. No, that's great. That's great advice. And I love that you are confident enough that you can hear when someone's doing that you can recognize and pick up as soon as you hear somebody giving you a line read. You know, anyone in the industry knows that you never ever ever give an actor a voice artist ally made its most insulting. Yang. Exactly. And not the way to get the best out of someone you know? Exactly. Yeah. So when Tell me about a bit about the sort of tech side of your setup, because you've been 70 years, have you been doing this? establish just how long you've been doing it for as long? Yeah. So I don't I don't really know. Because like, while I was acting, I was still voicing. But I think in terms of like, pretty much doing voiceover aside from some acting and some writing. I think I've been doing it for probably 15 or more years. You know, yeah. And I was, I was thinking about like, when I started, I didn't have a studio home setup. And I actually went to do mother plains FM radio station in Christchurch here. And they very sweetly offered me studio space in exchange for my doing some radio liners for them. So I might I don't know if that's still a thing for people that are beginning I think nowadays, it's, it's a lot easier to just have your own setup and, you know, fairly inexpensively you can start to build that but that that worked out really well. So once or twice a week, I would go in and record my project and had an engineer who engineered it for me. No soundproof studio nice mic. And from there I think I I must have bought a decent mic and I I began recording in a cupboard in my home. And it was tiny, I took the shelves out. And it was just like being in a coffin. It was about the size of a pocket. And I checked myself in it kind of like not at all like swing your arms around kind of get loosey goosey with it and but I did that for a while and then built a five sided studio, which you've seen Toby used and which I just love, it's all black on the inside. And it's pretty well soundproofed it has a door that kind of is like a safe door that cranks over and like blocks out the outside world and even has a ventilation system, which is really nice in the summer, which brings cooler air in but with a very soft fan that you almost don't hear. And for me that's kind of like a magical space. It's like in, in the theater, we have black box theatres, and I've always loved them. We had one at university and it's just like, in that space and that black space, anything can happen. You know, it's not big, like I can reach the walls like this. And if someone's too tall, they have to sit to voice in there. But I have that and I work mostly with anointment TLM 103 Mike and I've I've messed around a bit I'm always on the quest for improving audio quality and always neurotic about it not being good enough. But over the years I've learned about plugins and things and learn to do a bit more of my own audio engineering. Well, obviously I do audio engineer my projects, but what some software to use to record into an edit. You know, I use a software that's I work on Macs and they use a software called Sound Studio, which I just love and I've tried other ones. When it first started out I used cool Edit Pro which is Then became Adobe Audition. Is that right? That's right. Yeah. But I also have twisted wave, which are sometimes used on other devices like an iPad. But I love Sound Studio in its simplicity, because it just has really what a voice artist needs. And for someone like yourself, who's also an audio engineer, I would say that the, like EQ and things like that are a little bit crude. But for myself, it's just so simple and looks very clean. And every time I try and move into another door, I just like, come back to it. Yeah, it's interesting that Isn't that how it's just like it feel so comfortable. That kind of glove, put on that stuff. And I mean, it's interesting, interesting that, I mean, a lot of engineers now, especially if you're working in certain areas, like something that's going to have post production, like commercials, or other kind of higher end elearning projects, that basically they just want raw audio these days, they want you to have a good and a good room. But basically, they just want the sound as raw as it gets. And then their engineers will do and, and they actually don't want anyone to mess with it. They don't want compression on the way in because you can't get rid of it. Like it's you know, once it's gone from raw, it's gone. So, so you know it, I think I always say people like simple as best, you know, it's nice to be able to know how to use compression. And I always give clients both things were given the raw and then I've given like a process question to use, depending on what their setup is. Yeah. And you never know, do you which kind of client you're working with. And yeah, and there are some you know, sometimes you work with a company and they don't know, they know, much less than, you know, even I know about audio engineering. So yeah. And you often hear ham, like projects that have gone to gone to the web or something where there's voices got no processing and sounds really distant and really kind of small, like, you know, they're really quite weedy. Yeah, exactly. Yeah. So I think I'm a little bit too hyper vigilant around noise floor. And so I do use a high pass filter. Yeah, yeah, yeah, absolutely want to get rid of the rumble. I'm trying to show off to be. There's not that much. But I also do us a slight noise gate. Because I find it easier to then work with the voice file. And if there are, I don't know, math clips, or things that I need to take out. It's just you can bring it all down very quickly, but interesting to kind of open up the discussion a bit with you. And to know that most audio engineers and good ones like it to have the flaws still in there. Yeah, yeah. Cuz because, you know, audio engineers have often got quite advanced tools for getting rid of noise and for getting rid of rambles and noise and stuff. Yeah. Yeah, absolutely. So yeah. anything these days? Yeah, I mentioned the I'd like this in French thanks, Adobe edition. Auto translate, I bet it's about 10 years away. You ever engineer other people's stuff? Or it's mostly your own? Yeah, sometimes? Yep. Sometimes I am. I'm in a project. And they'll say Who else? Do you know who does voiceover so I'll kind of end up casting for them, and then giving them all of the files at once. Because it's clear that they don't, they're out of their depth. In terms of audio, you just want to map that Toby finesse around? Exactly. So, so yeah, sometimes I do do that. And it is interesting, how many, how many things I've learned from from other people giving me audio. And then me going, Oh, this is actually a lot harder, like I prefer it, you know, and I've given feedback sometimes in terms of, like, if you ask, you know, three takes from someone, and they give you three identical tags, and you're like, well, there's no point in that, because I've got three copies of the same thing. So like, do something not wildly different, but do something like quite different, so that you can choose to write down your head on the table, try one with me head on the pillow, it's up to you. Because I'm I tend to with most of the projects that I do, I record a piece of copy, let's say it's a two minute video or something, I'll record it, maybe I'll do one read to warm up and I'll record a couple of takes. And then I just take the best take, but if there's any bit of it that I don't like, I will choose another piece that does that, you know, I am very perfectionistic around delivery. And I like like even if the emphasis is in the wrong place in a word that shows that my mind was kind of wandering at that moment, and I wasn't really focused on the meaning then I will you know, steal it from somewhere else. But I know a lot of voice artists, they do send two or three takes on a project. What was your what's your policy? For me? It kind of depends if I'm doing a like a project at the bottom of my rates where it's quite a long project like over five minutes and it's and I'm not charging that much for it but I'm telling to just in one and say there's nothing wrong with it just an extra engineering. exactly it is it's it's a big deal to do to multiple dates. If it's something like you know, if it's if it's a 15 second drop for something, then you're given three texts, you know, because it's so easy and quick Pull off, was it just the multiple start to really add up a few anything beyond five minutes? You know, because it turns into quite a bit production to record three texts or five minutes and edit those suddenly you're at an hour, you know, in terms of studio time. So, yes, it depends how much how much they're paying for. But, I mean, I often, you know, do stress with clients that, you know, if there's anything wrong with this, and rerecord to completely free as long as it's my fault and not changing the script, for example. Yeah, that's, that's really, really reassuring, I think and leads to having repeat business, which is great, exactly. But the flip side of that is if they're in a hurry, because I'm in a different time zone, and they'll only get it sometimes the next morning, and that'll take me six hours to respond. If I know that time is of the essence, I'll give them as much as I can on the front end, so that they don't have to wait to come back to me. Yeah, exactly. So you do get, I think this is one of these intuitive things, going back to being a bit intuitive that you pick up from clients. And you kind of you get used to working with different sorts of clients, and you get to know how to recognize them. And then what are the things that they hold as a priority? Uh huh. Yeah. So I want to ask you about where you get your work at the moment, because some you've got a wonderful website, and you go and do pay to be any part of any voice platforms like voices.com, or voice 123. Yeah. So, um, for a while, and especially when you're starting out, I did voice 123 dot com and voices.com. And eventually, I got like, a lot of clients. And, in fact, I think one of them I think it was voices came to and they said, Hey, you know, you should try us Super Deluxe pay thousands of dollars version, platinum, platinum. And I said to them, honestly, I really appreciate you inviting me to that. But I don't want more work than I have, which was like such a, you know, privileged place to be and they were like, No, okay, good for you. I'm so at the moment, I still have a voices account, it's not the Platinum one, but I think it's premium or something. And I don't do a huge amount of auditions through that. But so I tend to set the rate fairly high that like, you can choose which jobs you want to audition for. And I don't want my inbox flooded with voices audition. So it just maybe get an A one, one or two a day, something like that. But um, some of my auditions come from other agencies in the States. And otherwise, a lot of my work these days is just sometimes through my website, but also just, um, clients that I've worked with for some, some of them for years, you know, and we just, we know each other well, and it's just like, it just seems repeat business. It's amazing, isn't it? How it just builds up over time? Yeah, blessing? Yeah, it is. Absolutely. Because I think they this, you know, be interesting to actually, like, find some statistics on it. Like, you know, one out of every 15 clients will turn into a long term client, and they'll give you work every three months. So if you if you get like every 15 clients you get, you'll get one of those, and then that will give you more work every three months. So it's kind of like it slowly builds up until I can envisage a point in the future where it's just residual work, you know, and you don't actually have to market yourself or go to get new clients, because you're just busy servicing kind of an old pool of clients. Plus, they referred to if you give them an exceptional experience, which has been my focus for the last three years, then and they become a real fan of yours, then you know that they're in the same circles as other video, people. And they'll recommend you usually, yeah, which is lovely. Yeah. And also, I mean, think about it, once you've established that connection with a client. Like they want it to be hassle free. They don't want to have to do huge auditions, every time they have a project. They just want to know that, you know, you've got your act together on the, let's say, the performance side on the technical side, that your turnaround times are fast that you're nice to work with. And then they're just Oh, thank God. So it really is win win, you know? Yeah. And you can tell the clients where you that you know, that they're just like, they say something nice afterwards. And it's like, they they found that they kind of like, Oh, thank goodness, I found someone that's a really Yes, I really, I used to I do want to say, Oh, sorry. I used to work in radio. And it was you know, we'd have copywriters, so we could go on to do voicing, and he wasn't you the ones that were best at voicing, and we're just so quickly and super easily and you just go to them by instinct, it was just because, you know, you knew it was gonna be easier for you. So if you can inspire that feeling and other people have just like this There were just so easy to work with you will be the first on the list that they call. Yeah, absolutely. I want to say as well like I really feel for people in the current climate with the whole, you know, COVID situation and there's a lot of fear and anxiety around around earning a living. And there's a question you know, when you are when you earn your living like pretty much my whole life I've been I suppose freelance, you know, I mean, I've you know, I haven't had a job set for one and a half years when I was a copywriter in a company. But so I've had to really trust kind of that flow of the universe and what I've learned a couple of things about it and one is that I always say to my myself. And so I say this to your listeners too, if it feels like the universe is withholding abundance from you, what are you withholding from the universe, staring straight into the camera. And, you know, it can be like that you have some hidden talents that are locked away that you haven't really been sharing, or it could be even that you are angry about something. But you've got that anger locked up and sad, whatever it is, just listen in and see like, what do you need to unleash? Because I do believe in the flow. And I do believe that there's enough work to go around, that we don't have to be competitive one another with one another, we can find a niche. And we can think about this the other day, Toby, there is so much voice work in the world. So many companies and projects and artists need voices. So you know, just a little faith and a little trust in the flow. And know that even for those of us that do and are living this way, there are times when things are slow. And then you just turn your attention to building your home, for instance. Exactly, say thank you universe for a little bit of a break. In a free house, I've only I still I still have weeks and sometimes like longer periods where they're just they they're the work doesn't come in, and I don't get the gigs. And I think I there's this really like dark sense of me that thinks, well, that's the dreams over time. So this is that like most just No, it just for whatever reason, that's just not gonna happen anymore. And then like I and then I think No, no, no, this has happened many times before. Just go and do something like treat yourself, this is your vacation, you don't get to go away any other time of year because your voice artist, so like, this is your time to do some work or do some marketing if you feel like it. And then it always picks up always, right, I know, I don't, I don't get that number, I love that you thought you would share that. And it's exactly the same for me. And I have the same, you know, demons that are just like, Oh my God, that's it, nobody likes you, you know, you've slipped in your ranking, and it's over. You know, but I also trust, like, if there comes a time, when voicing isn't what I'm here to do anymore, that something will take its place. So really, we don't have to worry. And I want to say to anyone who just kind of started to get into it. I mean, to be you and I just share this immense gratitude for this path of earning a living. And, you know, you knew what it was like before this. And you were already working in a creative industry when you would, you know, producing and directing and audio engineering and things. But you also knew that there were like these hours of a day, it wasn't really you were too creative for that, you know, for that space. And you were you felt kind of locked into it. And in my one and a half days and a half days, one half years of working in a company, I felt like I was a veal, like put in a box being ready to be slaughtered, like with no light coming in, and they put me in a cubicle eventually. It's just like, I just couldn't do it. You know, so for those of us that, that a free spirits in that way. Just believe in it. It's such a great thing to you, and you learn and grow as you do it. And don't be too hard on yourself, because it is a real learning curve. A lot of people start out and they think, Oh, well, somebody said had a nice voice. And then they you know, they pick up a piece of copy and they start to read it. And they think that's voiceover. And they pretty much think that anyone could do it. But there's a real learning curve and a real art to it. I mean, I noticed that for you like when you started off, you were booking jobs anyway. And you had some avenues in. But there came a point where you actually understood what you didn't know. And you started to coach and your voice work just went to a whole nother level. My two, my two it's like, we can say, Oh, yeah, no, the words coming in, I've got this, I'm really good. And then you coach with somebody really good. You're like, Oh, my God, I had no idea. technically true. Different realm is so true. And there are just those I just love how there are these paradigm shifts where you get comfortable and you get complacent. And you do think you've got it all sorted. And as you say, you get you have some kind of experience or a session or a thought that just breaks it down. And you I love the fact that even when I'm sort of you know, voicing this level, which is more than more than I ever thought I'd be doing in the world, like 10 times as much. I still know, there's room for improvement. And there are other echelons to go to like I think though Yeah, that's not that's not like, Oh, my God will ever get there. But it's just like, what a ride. What a journey. Exactly, you can always do better. I have to be careful because I tend to be really hard on myself. And like the upside of that is the perfectionism that, that just takes great joy in finding getting it just right. I love working with a client who's really fussy because I'm really fascinated when we were like, no, let's see if we can get it better. Yeah, that was it. We nailed it, you know, but the downside of it is to be like sometimes I'll be editing my something that I've recorded and There's a perfectly good take. And I've gone with my dog clicker. Do you use the dog? clicker? I just use it. No. Oh, you do? Okay. No, it's just a device that used to call the dog and puppy, are you putting a spike in your file? Oh, you've graduated beyond that. Anyway, what I'll notice is in my file is that there was a perfectly good take. And somehow, in my mind is like, I'm not good enough, you could have brought out more on that word, or you could have, like, lighten up a bit. So, you know, it's self management, isn't it? On the subject of self direction, because this is another hard thing. Like I, you know, I run a voice Academy here in New Zealand and in person. And people love the fact they get in the studio and they love, you know, they do reads and you and you say, Oh, you know, you were doing this, and I was doing that and everything. How do you? Do you have advice for people on how to self direct because it is a skill entirely separate from voiceover? Because it relies on you listening to your performance as you're doing it and judging it? How do you I can't remember when I started self directing, or I mean, it helped that I was, I was directing talent. So that kind of came first to me. But for someone who, like, you know, how did you realize to self direct and start that process? I mean, I think I've been self directing in every area of my life since I came out of the womb. But, but it's, it's a really, it's a, it's an interesting thing to look at. I think, for me, I voice best when when there's a sense of freedom and flow. So if I'm too hyper vigilant, maybe too caffeinated. I'm not going to do my best voice work. So this is way back at the beginning, I was talking about, like warming up the body and getting into the flow and feeling that the voice is just very kind of clear and free. And then Oh, yeah. Okay. So Toby, let's talk about this, like, you know, how in invoice coaching, they often talk about, like talking to a person. Mm hmm. Right? So is that something like, do you visualize a person and start to talk to them? Never know, it's almost like I don't know, it's almost like I'm voicing to myself in a weird kind of way. And see, I think that's super valid. And I often will voice to myself, because I'm the harshest critic. If I can convince myself my own authenticity and attack, then I'm doing pretty well. But one of the things that I do, I think of it in terms of dropping in, so you drop into that alignment, which is right for that particular project. And for me, it's almost like, it's a consciousness thing. It's just like, okay, it's almost like I set an intention, before I begin, I like to take a deep breath in and let it out, funnily enough, before I start to voice, and you think, oh, you need to take a deep breath in and start talking. But try this, you take a deep breath, and you just let it out. And there's a sense of relaxation, and then you begin to speak. And it's like, you're already the placement of the voice and the relaxation is already better. And then one of the tips from one of my voice coaches was, and I quite like this, was that you just read the first line several times until you're ready. So it's like, it's not that thing of like, the fear of the bank blank page, or the blank audio file, you know, it's just, they just start off. And there'll be a certain time, maybe three, you've repeated it three or four or five or six times. And then you're like, there's a yes. And then you just carry on from there. Yeah, cuz To me, this idea of like speaking to a person, sometimes, I'll use that as a starting point, especially if the, like, say, if I were doing something that was for, I don't know, a young audience, and say, I wanted to have that kind of intimate connection, if I were talking to my 18 year old niece, for instance, and I might just, you know, imagine her, but then quickly, just kind of let that go. Because if you're trying to put your focus on the person you have, again, it's like your mind's having to multitask on too many things. And that's so true. I'm going back to what you're saying about the like, you know, doing little things before your voice, I realized I had this real realization recently that when I was looking at my sessions, I've done live directed sessions, and I usually clean them up for them, you know, before, before I send them through, and I noticed that I slept the tape like I do with live drinks. And so I go, you know, this is a test, take one, read one. And then I got exactly the same throat clear every time I compared them. And it's an idea and I do it completely. I don't do it because I need to clear my throat. And I don't do it because I'm conscious of it. But it's just it's a bit like I'm in rugby too, because I'm from New Zealand Rugby analogy, right. Then when it's not in the habit, it's almost like you know, when the young guys about to kick the ball through the posts, and they have a little weird routine and so they drop the grass, or they lick their finger and put the wind and they take a number of steps backwards. It's always exactly the same because they've been trained to do this. mindset thing, I realized it's exactly the same for me. And I didn't even realize that I've made this like, it's like a mantra or something. It's like the thing. Yeah. Go into character. And yeah, so and I don't know just how how people come up with that thing but, but be conscious that you can have a little thing, even like a little action like a like a rubbing your hands or something like just to get that could come and coming home to yourself, you know, and even where I've always I have a few things that are that inspire me like I have. I love redwood trees. And I have the in Northern California, the redwood trees, that's where I was born. And I have a picture of them in my booth and just things that kind of tune me in and uplift me how it might be a quote or something, but it just, I love redwood tree so much. I'm just in the North Island, there are some Yeah, that's true. Right? Yeah, for a tough match in Hawke's Bay that summer, as well as a plantation not know, as near as big as the ones in Northern California. But yeah, still lovely trees. And I think you're totally right with your, you try and make your place you voice if you can, if you're able to make your place a sanctuary, I can make it a place that feels feels nice, even if it's just a cupboard. put something on the wall that that makes you feel, you know, nice, like a like a picture of a view or something, you know, like, at least, you know, try and trick yourself into thinking that it's, it's not a claustrophobic cupboard. You know, this is the place I get to do my creative thing, which I really enjoy. Yeah, I've got in my in my studio, I've got a window. And it's one of those windows where there's two pieces of glass, but they're sloped or something or one sloped, I think so that it doesn't reflect the sound in the same way. And inside between the two pieces of glass is a little turquoise frog. I love frogs and and so it just like it's there was so yeah, just little things like that. It's probably the frog is directing every session I do. And it's quite important for people to have the place they go to do voicing, I think, like, I realize some people have to kind of set up in their lounges or set up temporary studios to do practice or to do auditions. But if you if you can have a place you go to do voiceover and that's all you do there. I think that really helps with this whole because it is such a mind game. Voice it is it is and it's amazing how we have to be feeling relatively well to voice Well, I think. And I think you can't really fake it. And when you know, I did a number of years acting in theatre, and I made the commitment. There was one time I did a show in the I did the played Anna and the King and I am musical in touring the states for a whole year. And it was hugely demanding as it was amazing, but huge, hugely demanding. But even when you know, you'd get up at five o'clock in the morning and go to the next place and fly or bus or whatever, and you get there and you'd be so tired and had to do two shows, whatever it was, I always was cognizant of the fact that that audience, a lot of them were, you know, in the middle of the country, maybe they didn't have much money, maybe they'd saved up for that event, it was like, maybe the first time for some of them that they went to theater. And I was made the commitment to be true, and to really show up and to be real and not fake it because when you've done a play over and over again, sometimes it's like, Oh, here we go again, same lines, whatever. But I would, you know, really forced myself to do my best to be in the moment and give it my all and because because people feel the difference. They You know, I think it's funny that when this T shirt that says authentic. But they you know that people deserve authenticity, and they're not stupid, and people can hear the difference. And you know, you and I Toby because we've been doing this for a while, you can hear that voiceover you know, as soon as like you hear somebody that's like in stuck in a rhythm, or they just sound like they're reading the script. And the art of voiceover is to make it sound like you're saying it, and that it's just the next thought that's arising and then you just know you're feeling and that you're feeling it. So I love that so and we've both coached with Marla Monica urban in New York. And, and one of Marla's things is that, you know, the, the copy travels in through your eyes, and it goes into your brain. And then it needs to drop down into your heart and connect with your feelings. And then it comes out of your mouth, you know, and that journey, it's like, just seeing it and put going in your brain and having come out, it doesn't do it. No, it's got to also have that you know that circuit and be connected. And when somebody is if it's not moving you then how do you expect it to move your audience? Yes. And we all do bad voiceover at times. I remember one time when you were here, and there was a file on my on my computer that said bad voiceover and you saw it immediately. Like it was just on my desktop you like what was that bad voiceover and I had Actually gathered like, I don't know where I got them from but two peoples the male and female was because I wanted at some point and I've never done it. I didn't want to shame anyone. But I wanted at some point to say, Okay, listen, this is an example of somebody who's just reading it, or somebody that thinks that that kind of automated robotic read his voiceover and it's interesting how the market has shifted in terms of like, it used to be about the, the the trailer voice and no one actually talks like this. And and now people have cottoned on especially with advertising and it used to be the hard sell kind of mattress commercial sort of like it kind of feel but now it's it's so much more like people have woken up to the fact that they're being advertised to and it must they must be hooked, there must be a scam somewhere. Because of the way this person is talking, instead of it just being like your friendly neighbor who's got a great suggestion for you. Yeah, that's right. And when you when you hear TV, ads, radio ads coming at you, and then all of a sudden, you hear one where the person's dropped in, and they're just speaking to you like a person, you hear it. And the rest of it, you learn to just switch off and tune out of because it's just not interesting, or whatever being, you know, smacked around the head by this car salesperson or something. Yeah. So in terms of like the connecting with your reads, and the script, like, I know, when we talked on the phone, we're talking about like, what, what you wouldn't wouldn't voice and whether you need to really kind of believe in something like what's being advertised in order to, like, engage with it. And to make it sound good? Do you reject jobs? Or kind of what's your process for that in terms of betting what you will or won't voice? Yeah, so um, it's, that's a really important question. In fact, I had it with a friend of mine. And this week in Los Angeles, we were talking about, okay, what can we still, from an ethical standpoint, feel okay, about voicing and where do we draw the line. And as, you know, somebody that came up through through the acting world, it was like, your job was to act. So even if you didn't believe in the character you didn't like the character didn't like the project, you showed up, and you act it. And for a lot of my career in voiceover, I've done that, like, I am a health nut. I love health food. And I have voiced for McDonald's and unvoiced for Coca Cola, you know, so you can say, well, that's conflict of interest or whatever. But I've considered them you know, acting jobs. And my job is to say, if I'm voicing about eating, you know, some I don't know, highly processed, whatever food that I wouldn't put in my body. I might do a substitution and voice it as if I'm eating a beautiful. I don't even know what so yeah. Yeah. But But I do, there are projects that I just cannot do and when auditions come in that are it's especially a way to reject auditions and I'm not getting up sorry, not gonna go there. And on the days when I have plenty of work coming in anyway, I'm like, Yeah, no, I love the luxury of being able to say no, no. About for you, Toby. What's, what's a no for you? Um, I've kind of boiled it down recently, in terms of like this, I've always had one, which is that I'm not a religious person. And when I when I get scripts that are that are trying to convert people or, like insist religion is is real, I can't do it for myself. Like I just, you know, yeah, but you are a pirate. I'm a pirate. So I would do pirate scripts. No, exactly. Yeah. Um, but the other thing that came up recently was I started voicing for, for some kind of movement called the total human thought movement or true human thought on something. And they had a very vague script, which, which, which was sort of, you know, about, like, there was going to be some kind of world shattering event, and everyone was going to be involved and, and I did it, but I was very uneasy about it. And in terms of like, I don't, I don't know what what this is actually for, like, the language is so vague a bit, it sounds like it's quite important to or, you know, which, which, if I don't understand where something's going, it kind of makes me a bit nervous. And then it came back with another script that was like, something about it basically sounded like a cult, and it sounded like they were gonna exploit people because it said, you know, you can own your house within five years, you won't pay any interest and anyone can afford this and, and it was like, stuff that was like, this cannot be true. Or everyone would be doing it. And I just said, Look, you know, I'm happy to post a script. Can you just tell me what you're advertising and how how people get this? And they wouldn't, they wouldn't tell me. They just flatly refused to explain anything until I was like, Well, I don't I can't be involved with this if I don't understand it. And I feel like so basically, I've kind of boiled it down to if it's if it's morally unethical to do it. Like if it's a one of the biggest voice jumps that I regretted ever doing, which one of my first voice jobs I took it because I I really wanted to be a voice about this was like recording like prank calls. For people. Like there was a website where people could record like someone doing it, and I just, I did it and I just thought that's, that's my voice just hurting people and it's awful. So yeah, that was I really honor you for that. I had one that was that I had to throw in the towel. And I actually can't remember if I just I think I just let them not pay me or did a kill fee or something, but it was spandex. And it was all about like telling women how to you know, flatten their bum, or make their bum bigger and flatten their belly. I don't know what it was, but it was just so disgusting to me. And they wanted me to really push it. Oh, this looks like one of the lines was like for a perky of bum. And I was like, I'm just not going to be a part of body shaming for women. Yeah, it was no thank you. And it just it just didn't feel right. And I have a thing in life, which is if it's not a yes, it's a no. And I and I honor that whether it's, you know, say you're out shopping and you see a T shirt that you quite like you think that something is to say, if it's not a yes, it's a no. And just you know, same with voice. It's not a yes. It's a no. And you know, there's that mentality of well, beggars can't be choosers. But I think that you can trust that when you align yourself with your own values, you will attract the kind of work that is more appropriate for you. And oftentimes If you say no to something that just disgusts you something else really lovely shows up so small black animal, welcome. Okay. Well, we're nearly done. But before we go, I've got a couple more questions. Small ones, which are basically I was gonna ask you what your biggest voiceover gig you've done, but I was gonna change it to say, what's the voiceover you're most proud of? Because that's a bit more affirming. Beautiful question. Mmm hmm. put you on the spot. Now it's hard. I know, it's hard. It's hard to choose, isn't it? I was very proud of this. About a year ago, I was hired for several months by a company that was doing work that I really believed in. And it's a company called possess, which is a sleep app that helps people to, to go to sleep with stories, and they were so sweet. And they actually hired me kind of with their salary and everything. And I had a company email, which is really unusual, because most of my projects, it just you know, and we work together, I just love the people, they were so young and kind of smart tech, technically and four months a voice and then wrote and voice scripts to help put people to sleep. And I, I loved the possibility of helping, you know, being of service on the planet. But people that were, you know, struggling to sleep sleeps important. We got into doing some other stuff. There was another, there was some spin off apps that had to do with meditation, and I got to write and voice meditations. Yeah, so that's, I don't know that I was very good at putting people to sleep. I think I'm probably more interested in consciousness and waking people up out of like, the matrix that limits them or or restricts their freedom. So I think that they, they have a wonderful, a wonderful voice artist who actually I became friends with and she'd left the company. But she's now back in it. And I'm really happy for them. She has an American voice. And she just amazing to fall asleep. She's one of the names Bethany. And she's one of the top insight timer. Do you know that meditation app, it's called insight timer, I think it's the most listened to one on in the world. But she just has a quality. She's not a voice artist. But she's she began in corporate work. And she just found this kind of groove and she loves to guide people. But it's so soothing and beautiful, amazing. When you come across someone that just has that as their special skill. They just have this amazingly lovely to listen to voice. Yeah. And she's kind of felt that way about me. And I felt that we were house like, you're the good one. And we had this mutual admiration society going on. But he is he's way better at putting people to sleep. And it is I love how voiceover by extension when you go out into the world and you meet all these different people like I really like I love finding interesting voices, not necessarily nice voices, but just the ways people speak is so interesting, because it tells like reading like someone's someone's poem or something like you can tell a lot about them, you know, by the way that they speak, and then terms of their life that they've had and that who they used to hanging out with and who they think you are almost because we're all kind of social chameleons and we'll change to each other. Yeah. But you know, it's it's once you go down the voice rabbit hole in terms of analyzing However, in speaks, it's just bottomless. You know, there's, you know, what you talk about learning accents and and you know, you're like, you know, American accent which American accent and you go out with text and then you go which takes an accent you know, you can you break it down into infinitely variable, you know, segments. I love your passion for it. Oh, I just thought of another project that I that I loved, which was I don't know if he ever came across, you know, slavko Mart enough. Yeah, it's not code. Did propaganda. As long as it was a pet that was like, Oh my gosh, it was amazing. And and what was funny about it was a very sort of politically, how would you describe propaganda? There's quite a daring film. It was documentary effectively was mockumentary. Yes, that is like North Korea and sort of very covert and stuff. And I had to do this very flat read almost like a expressionless, like BBC World wasn't that. I'm weirder, weirder than that. And Glasgow was amazing at directing it. But I was gonna say that what about oh, my gosh, that was one of the comments that people had because it went up in sections on YouTube. And one of the comments someone had is like, there's something really spooky about that voice, like, they're hypnotizing or something. It's like they're gonna take you know, and it's just like, it was so innocent. I was just gonna voicing just like when in the groove of what we decided we were going to do. But his his project ended up winning like michael moore's best film in a tribe. Some festival wasn't his first ever city. Yeah, yeah. Which is amazing. That was great. Fantastic. Oh, well, we've had such a great chat today, we're nearly sort of at an angle, but it was there anything else that you wanted to want to talk about? And talk about for our listeners? Yeah, um, I think I just, I just want to inspire people really to trust themselves. And you know, like, you're saying, Toby, everyone's voices unique. And don't, don't think like, you have to sound like somebody else. You know, who you are, is enough. And it's good enough, and just begin and practice and catch the joy of it. And, you know, there is tremendous freedom in being a voice actor, and we do voice in our pajamas. At times, and because what do you love about about being a voice actor? I love that I work with people all over the world, I find that really interesting. Is to Mongolia of late. That's what we're both involved in a project. That was great. Yeah, and, and I think I just I really, I, I like that I found something that I not only enjoy doing, but I turn out to be fairly good at. And, and I, you know, it's, I wouldn't say it's easy, because like, a lot of people think voiceovers, you know, it's just, it's really easy to just, you know, it's short hours. Because the actual work you do in terms of when you're voicing in front of a microphone, is maybe 5% of the time it takes to run the business, get it do the editing, you know, all the other stuff that goes around it. So people think that it's all just that, but it's, it's most of it's finding the work and promoting yourself. But some, it's also like you have to work like I, you know, get up at seven in the morning, come straight down to the booth and do three hours and then do other stuff during the day. And then I go come back to the studio and work sort of through through till quite late at night to catch the European. got nice and gravelly, again. Exactly, yes. So it's, um, so it's, I really enjoy having the middle of my day free, which is really nice. But I wouldn't call it easy because you do have to, like, I have done sessions at like, three in the morning, when I've needed to. So you know, it's, it's sometimes you really have to kind of realize what a privilege it is, and realize that getting up at three in the morning, once every now and again is actually part of the job and it's fine. And the fact that when you go on holidays, you're never really on holiday. You always have to take your gear with you. And you know, but but if you love it, that's the thing I love. It was Oh, if you love it, it's not a job. It's something I really enjoy doing. Like, you know, yeah, that is such a great approach. Yeah, it's the one that created the success you have because it's just that that's contagious, you know. Thank you so much. It's been just utter joy talking to you today. So we need to do it again. We'll catch up and have another chat. So yeah, thank you so much for joining me. Good luck to everybody. voice on Absolutely.



 

Dynamic Variation in your voiceover reads - VO LIFE Episode 6

Toby Ricketts Presents another voiceover technique tip! This week it is dynamic variation - the difference between the quiet and loud parts of your speech, and the intensity and emotion of the delivery. Toby demonstrates a 0 - 5 scale to help illustrate what is meant by dynamic variation and how to get more control of it in your reads. For pro voiceovers and newbies alike, Gravy for the Brain Oceania has courses, live webinars, live script read throughs, tools, forums and so much more all included in your monthly membership, with no minimum time and no joining or leaving fees.
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Transcript:

Hello and welcome to another edition of vo life with me Toby Ricketts coming to you live from my Northland studio here in New Zealand. This episode is brought to you in association with gravy for the brain, Oceania. Whether you're a pro, or you're just starting out in the field gravy for the brain can help you keep your edge if you're Pro, or get to the next level if you're just learning. So you can find out more in the description below. Today, I want to cover dynamic variation within your reads. What do I mean by dynamic variation? I mean, how much difference there is between the bottom and top of your read. So if I was to speak with no dynamic variation, I'd be speaking in a monotone like this with no emotion and nothing sort of to indicate the highs and lows. Okay? Whereas if I'm voicing like a radio commercial, which has lots of dynamic variation, I'd be speaking like this, and sometimes you come across people who talk like this every day, it must get very exhausting. And so that's the end of the scale. I want you to imagine like pilots have they have that big lever which throttles up the engines and down Okay, probably with like, I don't know, 10 or probably infinite different levels. But let's imagine a scale of five different levels. How do we do this with voice? Well, let's start with a completely flat, emotionless delivery. I'm gonna put the script just down here on the screen. It's a very simple script that I just wrote. very generic, so it doesn't have anything to sort of color it. Okay. So let's go zero on our voice scale. This is what I call the kind of ponderous, dispassionate read, okay. Discover the benefits of our products today. Click here to find a store near you. So it's just it's not giving anything away. Perfume commercials. Car commercials often use this read when it's kind of abstract, and you're kind of looking for meaning in something. Here's to the ones who dare to live to enjoy to the fullest. So let's dial that up to like Say two out of five, okay? Discover the benefits of our products today. Click here to find a store near you. And I put that in the category of conversational, because when you're having a conversation with someone, you're not trying to sell them anything, but you're not completely uninterested in what they're saying. So there's this kind of, there's a bit of things going there, but not much. Everything in our world is interconnected. How you do business affect someone else who affects another. And so let's take it up to level three just a bit higher than conversational. Discover the benefits of our products today. Click here to find a store near you. It's like a helpful neighbor or maybe like a good salesperson, okay, Hello, we're square. We're here to help you accept all major cards and get paid fast. Right? Brilliant. Cheerio. If we take it to, let's say number five. So this is where we're really basically Trying to get people's attention. It's kind of old school advertising, because it's a bit inauthentic. Really, these days, advertising is working to the fact that if it sounds like you're trying to sell something, then we probably don't want to buy it. So this is what that read would sound like. Discover the benefits of our products today. Click here to find a store near you. Mentos pure fresh chewing gum with green tea extract gives you the freshness to connect. It's kind of an arms race in advertising because that if every ad is like that, then if any ads not like that, it's going to stick out but since everyone the arms race has kind of come back down. Now that more sort of around two or three levels is appropriate. So that's today's lesson that's about the dynamic variation in your reads whether it's super excited, or whether it's completely flat. It's really good to be able to nail both ends of that spectrum, but then know exactly where you are. So if someone can say ah can you add a bit more energy to it but more light and shade you know how far they go or to take that away on the other end of the spectrum. That's all we have time for on vo life today. Remember - Gravy for the Brain Oceania - do check it out. The link is down at the bottom and I'll catch you very soon we'll have more of these updates and hopefully get more voice over knowledge out to you. Let me know if you're enjoying these Toby@toby Ricketts dot com or follow me on one of these various social platforms.