Interview with 'The Nethervoice' - Paul Strikwerda

Paul Strikwerda AKA The Nethervoice, has decades of experience in broadcasting and voiceover.
His Blog is one of the most read and subscribed-to Voiceover resources on the internet.

Toby Ricketts and Paul chat about many things, including;
His journey into the world of voiceover
How he started blogging and what benefit that has for his voice work
Whether he voices in different accents or languages
The best way for beginner Vos to start in the industry
Why it is important to stand out
The story of his stroke and recovery from it
His thoughts on work / life balance
His opinion of Gravy for the Brain as a company
Voiceover business tips
Why passion in your craft is important
How welcoming and supportive the VO industry is
Technology in the studio, including microphones
His book “Making money in your PJs”
His new book

Stick around until the end of the video for a very generous offer from Paul…
More VO LIFE Interviews in the series: https://youtube.com/playlist?list=PLZQTBMxKbs3E8C9VwatGYFjHo0wpoAGfK

You can find more info at www.nethervoice.com & Gravy for the brain Oceania: http://oceania.gravyforthebrain.com

Toby Ricketts

Welcome to vo life. My name is Toby Ricketts from gravy for the brain, Oceania. And on this video podcast we talk to the big people in the world of voiceover and entertainment really we've we've had agents, we've had voices. We've had all kinds of people on the podcast movers and shakers. And today's guests certainly does move and shake a lot on the internet, that's for sure. It's Paul Strikwerda. Be very afraid. How are you there? It's very early where you are.

Paul Strikwerda

It is 5am. But I think we should start off by wishing Mel Blanc a very happy birthday. Birthday today.

Unknown Speaker

Very good. How appropriate.

Paul Strikwerda

I was called by Dutch national radio a couple of hours ago. They have a morning show. And they wanted to talk about Mel Blanc. And I said, Why do you want to talk about Mel Blanc today? Was it don't you know said I don't know what? Well, it's his birthday. You should know your voice over? Who is Mel Blanc and why? Why should we talk about involves you called me. And he? He died 33 years ago. But it's pretty amazing. That 33 years later, people in the Netherlands still remember him and want me to talk about him, which is phenomenal.

Toby Ricketts

Yeah, it's a testament to sort of like what kind of like how voice artists can touch people really, you know, they can like the voices of all of these characters that they know and love. And it's still like the same these days. We've got videogame characters who just like they'll do one character and then go on, you know, tours for for years on the back of that passion that the fans have.

Paul Strikwerda

I think it's always fascinating. If you stop some people in the street and say, Can you name five Hollywood actors? I think they can rattle them off straightaway, you know, five popular actors. But when you ask them to name one voice actor, there's probably one voice one name that comes up and that's probably Mel Blanc and O'Donnell Fondriest I will draw a blank. That's, that's part of our professional that we're kind of the anonymous disembodied voices that people hear. But they'll know who we are and what we do and stuff like that. But I think it's a big tribute to Mel Blanc. And they asked me, Why do you think he's so popular? I said, Who doesn't love cartoons? You know, you can love or hate your favorite movie star. There's this big Johnny Depp thing going on at the moment of our recording. And some people love him. Some people hate him. But I have never met somebody who hates Mel Blanc are the characters that he voices. So that's pretty unique. And I think there's also a wonderful that we can enjoy someone like malbranque with different generations because I have a daughter, she's 19 I'm 58 my father in law who is 90 years old who lives with us and our favorite pastime together three generations is to watch Looney Tune cartoons. It's all Mel Blanc. That's phenomenal.

Toby Ricketts

Yeah. Without his voice in there, like those characters just wouldn't have been

Paul Strikwerda

told the interview yesterday. Now. Just imagine watching like Daffy Duck or even Tom and Jerry or Woody Woodpecker. Roadrunner, all his classic cartoons. Turn the sound on, you can't hear anything. What's left of it? It's just images. And it's really it's, it's nothing's left to it. It's not even funny. Yeah. And in those days, I mean, I know you wanted to talk about me. But I think Mel Blanc is more interesting. So let's make this interview of belflex Sorry, people

Toby Ricketts

smell blanks journey through life. To talk more about your journey, of course, people might know you as the nether voice. That's your big your website. You're a prolific blogger and social media, right? So do you want to tell us about like your journey into voice acting, because you've got some sort of strong opinions on sort of, like, you know, training and how people get into voiceover. But how did you

Paul Strikwerda

struggle? gets me into trouble. You're trying to get me into trouble. Every time I voice a strong opinion. I got a big backlash. So let's do it all over again. I think I started like a lot of voice actors did because as a child, I love to imitate people. And that got me into trouble too. Because the first instance that I can remember me imitating somebody rather successfully was the first year of elementary school. And we had a teacher with a very weird voice. So to talk a little bit like Julia Child's, but her name was Mrs. drinkers drinkers. And drunken in Dutch means in Hebrew, ate it drunk, drunk was drunk. So I talked like this. And they said, Well, to me, she sounds like she's only drunk, not knowing that she was just about to come into the classroom, and she said Mr. Strickland, in the corner with you, You troublemaker. And what she did was something that people couldn't do these days anymore, but she took it took a big bandaid, put it over my mouth and I had to stand in The corner for 404 for an hour or so, and everybody laughed at me. Oh, Paul was silly voices. That's my first first appearance, I think, is a voice actor. And it didn't deter me. And I and I, my father was a minister. And I loved imitating him on his pulpit. And he didn't like it either. But nevertheless, I persisted. And I kept on doing that, because I think there's something so fascinating about the voice of voice. It's like a fingerprint. It's completely unique. And I remember doing these, what do you call them? That I was my father and I had this when we were building models. In the days, I'm dating myself now, where models weren't these nice plastic elaborate things that you glue together. But they're a made of cardboard, cardboard, so you had to cut them up and put them together. So I had a whole village of models in my bedroom, put on the shelf, and I invited my family around of the bed, and I had a flashlight and I put the light on the different models. And I started telling the story with about the people living in those houses of what they would sound like what their lives were like. And later on, I did radio plays with an old tape recorder and old Phillips cassette recorder. And I had lots of instruments because also love music and play different instruments, instruments aligned around me for the sound effects. And I have read stories like King Arthur and the Black Knight, or the five or all these famous kids books that reenact them all by me, directed by me voices by Paul stricker voice characterization, as they would say, with Mel Blanc, and all the sound effects. I think that's how I got my start. Now fast forward, the small boy grows up. And it was 17 years old, I was studying musicology are four things in in Holland. And one of my best friends had an uncle who was in the radio business. He was a news and current affairs presenter and he said, My radio station is holding a contest for young kids who want to be involved in youth radio. And then, as sort of a joke of the party, all our friends said, You know what we're going to all apply and properly, nothing will come out of it. But it could be fun, you know, because I was always fascinated by radio voices. And I want to have a look behind the scenes. So if this is an opportunity for me, and maybe I could work for the Costco music department, being a musicologist and stuff like that. So I applied and, much to my surprise, they hired me on the spot to start doing youth radio programs. And one of the benefits was that I was mentored by the people who were the veterans in the business to people that I had grown up with. And it wasn't only radio, it was television, as well. So as of age 17, I was a voice on Dutch radio and later face on Dutch television, can't believe it, this face, but they they wanted me. But later on, we decided that I had a better face for radio, of course. But that's, that's how I got my semi professional start. And then I had another big break, because at that time, the Dutch Army still was was Russia, we had an army of conscripts. I think that's what you call it. And so I had to go, but I didn't feel like going to the army because I'm not a big fan of shooting people with guns. And I became a conscientious objector. So instead, I had to do social service, which is fine by me. And I found a radio and television company that was enlisting. People who wanted to do social service by working for radio and television station isn't that great?

When it was my time to go into the army, I did my social service at that radio and television station. So that gave me another two years of a full time professional experience to do all kinds of things, producing presenting being a roaming reporter every aspect of the radio and television business. And after that, I got myself a free vacation, courtesy of the state of the Netherlands. And I loved it so much that I flunked out of musicology. And I said, this is what I want to do with my life, and it would be in radio. And so that really became the start of it later. Was my voiceover career.

Toby Ricketts

Was there any point like a lot of people where you would sort of doing voice work on the side or it wasn't making up like a majority of your income, and then you thought, like, there's a leap of faith that happens with every voice artist, I think when you get to the point, like it's done as a hobby for enough time, and you think I really want to make a go of this on it, but I don't have the time to apply to it. So you think Well, I'm just gonna do it for six months and see what happens. Was there was there a point at which you reached with that?

Paul Strikwerda

You know, I was done with the whole radio and TV business by the age. I was 38 because I was working in the news and current affairs department. And you know, in most news is not good news. Unfortunately, that's why it's new. Who's and it kind of sickening to have to deal with that every day. So I decided to take a break from broadcasting and got a training as an NLP practitioner that stands for Neuro Linguistic Programming or neuro linguistic psychology. It's the stuff that guys like Tony Robbins teach, you know, you gotta believe in yourself, it's all about changing your mind change your life and helping others to change their mind and their lives as well, which was incredibly powerful, empowering, powerful stuff. And I became a trainer in that methodology. And I was invited by training institute in the United States to become one of the lead teachers. So I made it, my first leap of faith was leaving the Netherlands behind my friends or my family, packing my bags and moving to the United States of America, then joining an institute there. Now, the person who was running the institute that said it was very successful, which in fact, it was not. So while I was there, there wasn't as much work as they said they would offer me and I had to do something on the side of this, you know, this this, I've always loved working with my voice. So let's see if I can do something with my voice and I found an ad in the paper. And as said Mike Lemmon casting Philadelphia is having an open casting call. So well, this could be my opportunity to fame and fortune. I knocked on the door of Mike Levin casting, and Mike Lemmon was the big guy behind the moves of M Night Shyamalan, like the six cents with Haley Joel Osment, when he says I see. Remember that movie. And he's been casting them ever since. So he was a big name in our area. And when I opened the door of his casting agency, there were about 1000 people in the hallway. They all thought they were the next best thing since sliced bread. But most of them are like, like ventriloquist and jugglers and ballet dancers and singers. And there was only one guy who thought he could do voiceovers and it was me. So they looked at my application and said, Oh, voiceover we only have one VoiceOver so I was sent straight to the voiceover director. We had tea and scones and the lovely conversation and she started directing me Give me a few scripts. And she noticed immediately that I know knew how to work a microphone know how to interpret a script, do different voices characters, and she said, You know what, I want you to meet Mike Lemmon. So I did and he worked with me. And they hired me on the spot, basically, because there was no one else I think, but they said, You know, Paul, you sound like unlike anybody else we have in our database of voices because you have this weird European thing going on. And at that time, this was mind you about 23 years ago now. I sounded very British because that's how the Dutch children learn their English, the Queen's English. So sounded like a stuffy Professor all the time is when we whenever we need a stuffy English professor, kind of Attenborough type of guy, URL, man. And that's how I started I started by imitating I think now for a very bad British accent that Americans don't know what accent from the other anyway, so they hired me. And I was hired. I remember my first job was for Hershey parks, which is a big theme park, you know, Hershey chocolates, the most awful chocolates in the world. But nevermind, I they have a theme park like Disney World. It's all about chocolate, of course. And right. And it was the voice of one of the rights that led to many other things. But back to your question five minutes later. interrupt me when when you need to. Okay, please, because I have a tendency to go very on and on even that coffee. But I, I did not quite believe in myself. Because I'm Dutch, just this unknown Dutch guy in the United States. And in Holland, it's very easy to be famous, because there's only 16 or 17 million people in the Netherlands. That's it? Yeah. So in Holland, most people knew who I was. But in the United States, this 250 or 60, or 70 million people there. And nobody knew who I was. Nobody had ever heard of me. Nobody cared, ready. And I, these were in the days where we didn't really have social media. I didn't have website, I had one agent. And just, I didn't want to sit by the phone all the time waiting for the agent to call for another thing. So I wasn't sure whether I could do this or pull this off. And we didn't have home studios either. So it was more of a wait and see game. But then this whole arrangement with the training company, for whom I was going to train people to become NLP practitioners wasn't working out very much. I said, Well, I got to do something on the side, at least to get by. Because otherwise, I might as well go back to Holland. And at that time,

I was in a romantic relationship in the United States. And I didn't want to go back to Holland. So I had to make a choice and said, What am I going to do? I'm going to take this seriously, or will I stay an amateur forever and keep it as a hobby. And some people still think that I should have kept it as a hobby. But I decided note and I'm gonna give this a go. And then my I started my whole publicity campaign all around the nether voice that voice of the Netherlands Paul stricker Look at, look at us now we're talking about it. I'm talking to somebody in New Zealand for things, working for a company called gravy for the brain.

Unknown Speaker

Who thought that crazy idea?

Paul Strikwerda

You got to be crazy to be in this business, don't you? You do,

Toby Ricketts

you've got to kind of I mean, I think your things is exactly right about standing out. Like, there's definitely something to be said for like, the thing that gets you the foot in the door. For me, obviously, like the fact that I was like, I mean, you know, I'm in New Zealand, I'm in the middle of nowhere and rural New Zealand. And that is a good enough reason to give agents a call, because they're like, Wow, that's different. That's, that's kind of, let's get this guy out, you know. And then if you have the talent to back that up, it's gotten you in the door. So it looks like that's definitely worked for me. So I often tell people, it's like, you have to find that that part of yourself that people find like interesting, like an odd stone on the beach, or whatever. And I'm, that's definitely interesting

Paul Strikwerda

students is, you know, what's normal for you, is probably special for someone else. And you don't recognize it, because it's normal. That's why I need someone else to recognize that. And I got a hint, in my short and unglamorous career as a waiter. Yes, I've been a waiter in the United States as well to make ends meet. And frankly, I didn't have a don't tell them what I didn't have a work permit at that time. So and it took years to become a US citizen. And when I finally applied we had 911 and then it took even longer because they didn't want all this foreigners in the country. So I had to do something to make a couple of bucks and I became a waiter. And people love me for some reason because not because who I am but because of the way I sounded. And we had this game where they the the people I was waiting on had to guess where it was frameless if you guess one from our by a free dessert. And, and I did waiting on the side for about two years, which was another life lesson I will eagerly forget. But it was fun too, because you have lots of different people in your restaurant, lots of different personalities, lots of different accent and you learn how to sell stuff, you know, when the kitchen says can you push dish triode free, we need to sell the the chicken today. And so I could talk people into ordering dishes and buying basically more from me than they were willing to spend. So it was an education and selling. And so I am losing my train of soccer wagering making money in United States accents. Getting a work permit helped me out again.

Toby Ricketts

Well, I guess we could fast forward into because I was next thing I was gonna ask you is about like, where? Because you're in the United States. Now. How much of your work? You know, do you are you doing for United States companies? How much is back in Europe? And like, Where does this work come from? It's like, you're kind of all about self generated work. And agents probably come into it as well cuz I know you're represented. And whether you fish in the ptps or not. Occasionally, a fiver maybe?

Paul Strikwerda

Is fiber. Yes. Don't say the word Fiverr. Well, I dabble here on deck because that's one thing. You can't put all your eggs in a basket. Absolutely. in one basket. That's that's never gonna work. And I became a freelancer to be free to be an independent contractor. So I've always been a freelancer by the way, from the very moment I started in radio, I was my one man business. So I had learned how to to drum up my business and to stand out a little bit, if you will. So I have about 12 agents, most of whom I never hear from. And when they when they when they do it, they usually think I'm like Holland and Poland. They think Holland and Poland are the same sort of idea. He Polish scripts, or Pennsylvania Dutch scripts. Boy, you're Dutch. You live in Pennsylvania. So you must be Pennsylvania Dutch. So let's do this in German, German accent and I still can't do it. But so you know, I cannot rely on these things. And to everybody who's watching at the beginning of his or her career. Some people may say, well, once you've got an agent, you have landed and it's true. They gave me my first break. But that will dry out at some point. You cannot rely on your agents because if you do that, then you're pretty much doomed. The only person you can rely on is you know, my wife has this wonderful tile next to her desk it says behind every strong woman is herself which is nice because they say you have behind every strong man is his wife or a woman or something like that. But she says behind every strong moment is herself. I think the hide every strong VoiceOver is him or herself, it's gotta be you, the buck stops where you are, you gotta make a lot of noise, otherwise people won't hear you. It's the whole deal is you're a needle in a ginormous haystack. And what you need to do is make that needle as sharp and shiny as possible, so that you become hard to ignore. And that's what I set out to do. Maybe arrogant at the time, but you know, I had nothing to lose. So I thought, somebody told me that I have a very unique accent. I'm going to leverage that accent, I'm going to make use of that. So I labeled myself I marketed myself as the ultimate European voice was very boisterous, because Holland, the Dutch people are very modest. You don't talk about yourself. So I had to learn how to talk myself up in public,

Unknown Speaker

America is a pretty good place to learn that.

Paul Strikwerda

Oh, my gosh, the United States. That was the hardest thing for me, because everybody said, Paul, Tony, down, I have to tell my Dutch colleagues also, you know, you got to get out of your shell, sell yourself, otherwise, you will not you won't be noticed. Yeah, but what people wear if people think I'm so arrogant, no, no, you're not arrogant. You're just proud of your accomplishments that we need to rephrase the way you think about yourself, the way you sell yourself.

Toby Ricketts

We call that tall poppy syndrome. You know, where the tall poppy is get cut off? Yeah, exactly. True.

Paul Strikwerda

Yeah. So. So I had to learn that. And one of the first things I did was a built a website, I'm not a website builder. So if you would look at my first website today,

you would just pass me by because it was very bare bones. And the only thing that I did that was different at the time was I started blogging. And I always loved to write and stood first started as notes to self really, because I didn't know who I was blogging for writing to if anybody would be interested. But apart from a weird accent, that's something that I think I'm rather good at. So I started documenting my journey. And then, thank goodness, social media started and became a member of a couple of groups. I don't even know if Facebook had started at that time. But there were a couple of groups on the interweb, or about voiceovers, and I started posting links to my blog, and some people read my stuff and commented favorably on it and thought, you know, maybe I'm onto something here. And I've been doing that for the past 1718 years now. And it's grown and grown and grown and grown. And today, I can say that my blog is the landing page of my website, and the single source for my notoriety, if you will. One thing that the Dutch have in common is that they don't mince their words. They're very, they're known throughout the world as being rather blunt. Because they're honest, they don't want to be nasty or rude, but they're just honest. And they like to share their opinion and everybody's got an opinion in Holland and they're not afraid to share that with you. And I didn't know that was made me different because I was just writing as me being blunt about the industry about the the setbacks and all the empty promises that were being made and all these people that pretend that there's something and they're not and you know, there's so much humbug going on and hot air that a lot of Emperor's without clothes. And I thought it was my, my service to the community of voiceovers to expose these embers will have closed and all the hot air that was going on, including hot air about me because I was trying not to take myself too seriously. But somehow, that took off, and I got myself a name. But what this does is once your blog gets a regular amount of viewers, it gets noticed by the Yahoos and the Googles in the world to say, hey, this somebody who does something relevant, apparently something that's interesting, and that people want to check out again and again and again. And again. Because the problem is most websites is that voiceover websites, I mean, is that they're the same. Every day, every month, every year, I had some people that I worked with voice actor websites a lot in there. And they build the greatest websites for voice actors. And once they build a website, then five years later, they get a call and say can you please design another website for you? Because mine is not working? Or why isn't working? Well, nobody's coming? Why is nobody coming? Well, because you didn't change anything. Why would people come back once they visited your site? It's like fish in a fish market here. If you don't change it, it starts to rot. Nobody wants to nobody wants to come back. So that's the great thing. A blogged us if it's done well, I think if it's interesting, you got to be interesting for people to be interested. So every week consistently through thick and thin. And then for better or worse in sickness and health, I've been writing this blog. I'm married to it, as you can tell. And every week, to my astonishment, still, people are coming back for more. And that has given me what they call a domain authority Domain Authority is a number between zero and 100 indicates how popular your website is based on the number of backlinks. Whenever somebody links to your story, it means that they pass it on to another website, and then to another website, another website, because it's an indicator for Google to say that people liked this stuff, they'd like to share it. And my website is one of the most shared websites, especially the blog articles in the voice of community. In fact, Joe Davis a couple of years ago, Joe Davis is the man behind voice actor websites, and he is an analytics guy. He is all about SEO, search engine optimization. He said, Paul, I just ran a search. And I found out that your website is the single most popular individual voice over website in the entire world is what how did that happen? Why said it's all about your blog, man. It's all about the blog, the single most visited individual website, it's not like a lack of voice 123 Are the other big ones that I shall name because they've got millions of visitors, I can never compete with that. But that that impressed me greatly. And that tells you something because I never set out to become the best or the most popular blog or the most visited website. It's never voice.com By the way, if you've never visited Nether voice.com new blog every week.

But that's the power of of social media. And here's the side effect. And now I'm finally coming to the answer to your question. When your website becomes popular, what happens when people type in a search for Dutch voiceover or European source or voiceover, or neutral English voiceover My name comes up in the top 10 On the first couple of pages. And that's how clients find me. So I tell people, you attract clients, you have to become a magnet yourself instead of chasing clients have clients chase you. And all things on my blog. I think that's what's happened that people find my, my, my website, my blog, they start reading, they start listening to the daily demos, and they end up hiring me for some reason.

Toby Ricketts

I mean, and that's what Google is noticing, like you mentioned, SEO and I went on a really big SEO journey from about three years ago. And made improvements like it's all about content now. And it's got to be content that people have to find interesting. Like, it can't just be pages of you know, nothing speak or voiceover repeated a million times. Like it's got to be evolving, changing multimedia backlinks, as you say, and Google takes it all into account. And the more you can, like, I'd say that you know people with with with other websites, the more relevant you can make yourself to someone, like wanting to find a voice or find out about voiceover, then like, the more the better success you're going to have, because that's what's Google is trying to intelligently do is find out the best answer for people. If you can be the answer, then it's brilliant. So you mentioned social media towards the end there in terms of you know, how that stuff has spread. And you're very visible on social media on Twitter, all of the sort of the big things, commenting on things all the time. I don't know how you find the time of the day to do

Paul Strikwerda

it. I kind of keep my big mouth.

Toby Ricketts

It's a valid marketing strategy to, you know, be doing little videos every day, I see people on LinkedIn and on Instagram and stuff doing these live videos in the studio today. I'm starting to do a bit more of it. But do you think social media didn't the blogging is more important than the social media stuff? Or do you need both these days?

Paul Strikwerda

I definitely need both. Because if you make a lot of noise, and nobody hears that you don't exist. So I make noise, and then it makes sure everybody hears using social media. Is it a good strategy? Well, yes or no, it really depends on how you use it. And I still have to discover the world of videos because I know that on Instagram, and I'm very active on Instagram reels, the videos are short videos like tick tock, they're all the thing you know that they get preferential treatment. So one of the things that I really should do, is become more proficient at producing videos, but it's much easier to write a piece of 2000 words than to produce a minute a video,

Toby Ricketts

I think the opposite is the I think the complete if it would take me days to write 2000 words, it would take me about six minutes to do a video. So maybe we could swap stories sometimes.

Paul Strikwerda

Oh yeah, you got to play your strengths. That's true. It's different for different people. And so, but that's one aspect of myself and my social media exposure that I have yet to explore. Unfortunately, I moved to the Northeast Kingdom in Vermont lately. I've been here since November 5. And it's this outpost of America five miles from the Canadian border where nothing ever happens. And I like to keep it that way. But the nature is stunning. So I started posting little nature, pictures of where I live and what I know and what I do. And people seem to like that. So maybe I could become the pole strip reader of Vermont now of narrating my own nature, nature videos, you the data back from them from a golf, I can do that. But you know what to tell what I tell my students because I have a few students here and there. And I call it well, the coaching that I do is I help people to stand out as a as a voiceover become that shiny needle in the haystack, right? I tell people, you know, what you should start doing first is do what you love already doing. So for me, my love was writing for other people could be photography, some people, it's videography. Some people like to draw cartoons, but do something that you love, because it won't take as much time and will give you pleasure. And when you are finding pleasure in something it shows and people hear it in your voice. So do what you love to do and make a mock that way. create yourself an audience, and then you can drag themselves into the world of voiceovers as well. Yeah,

Toby Ricketts

it gives you energy. I think that's the key thing like I find with you know, if you do something that you love, everyday like voiceover, it gives you energy to do other things. And then like it's it's self sustaining in a way, whereas it doesn't take your attempts to keep doing it. Yes,

Paul Strikwerda

yes, yes. Because because it's such a crazy, it's such a crazy business that we're in really the uncertainty with a variety as well, you know, with uncertainty comes the variety as well, because you never know what tomorrow will bring. If it even brings anything and sometimes, you know, I don't know what to do, because I have weeks where nothing happens. Really don't you ask? You asked me Oh, how do you produce all that content? When you see me producing a lot of content, usually nothing happens. Paul is trying to desperately stay busy.

Toby Ricketts

It's very true. Like I I've, I've learned to embrace I used to get really nervous as a sub subcontractor or an independent contractor. When you have those quiet weeks and you think, Oh, well, that's it, maybe the dream is over and you get the imposter syndrome and you think, Oh, that's it. That's it career's over, I'll define the end of the week at the supermarket. But I've really learned always comes back it's always goes back and it comes back with a vengeance usually. So now I really enjoy those weeks where I have no work and I'm just like, now I can catch up on this stuff I can do this stuff I've been meaning to do. And it's like, you know, as a as an independent contractor, you don't get you know, four weeks of paid leave a year. So you kind of make that your paid leave in a way so you know, it's I've learned

Paul Strikwerda

to embrace ridiculous thing about living in the United States where it's all about work, work, work, work, work, and I'm a European, I'm used to at least six weeks of summer holidays, vacations, as they say, Here are six to eight weeks, the Americans have what you leave work for more than two weeks, and you don't leave your phone number and email address with your employer. He doesn't get in touch with you, you don't get in touch with your business. What ways that to conduct a business you always have to be able to be reached and called upon said no, no, no, my vacation that's preventative health care. When I want to take off, I'm not taking any voiceover kits with me, no travel gets nothing. I want to be there for my family and myself to recharge the batteries. Because if I don't, then I'll go crazy. So this whole thing about work, work work. Always being available. I don't buy into that at all, I'm telling you. It's such a relief, because I started doing that after I had my stroke three years ago. And that was an eye opening experience because I was one of those people who's always chasing his dream and client after client and the more I did, the better I felt about myself and I said your I don't want my self image to be linked by what I do. What I do is just an aspect of who I am and who I am is more important than what I do. So I really was working around the clock I was in my studio. And I tell the story a lot but I'll keep it short but I was in the studio and I woke up on the floor of a studio and I was partially paralyzed and I had never experienced anything like that I had a terrible headache and and I could barely speak could lose part of my face was paralyzed. And I recognized this because I'm having a stroke but it was by myself in the home in my soundproof studio I said this is the end it's desert I'm waiting I was waiting for the tunnel and the light to show up and didn't unfortunately but said this is this time to meet my maker because I was thought I was gonna die. And obviously I didn't die I'm still here. But to cut a long, long story short, I was supposed to be at a meeting and my wife is expecting me she got a bad feeling and she asked a local police force to do a welfare check on me and they found me

Toby Ricketts

wow that's because the door inward isn't that right so you couldn't like actually get another reading a blog at the time.

Paul Strikwerda

I was leaning against the door it was just The ordeal to get it open and get me out. I was almost suffocating because I didn't have any ventilation in the room. Yes, very smart. Always have a studio with ventilation people because it might not end up well for you. But, you know, it took me about a year to get back to me, milk itself itself was a little bit weird and strange. And but you know, I decided I looked at life. And so you know, it's also relative or called fame and working for big clients and building a name for yourself. What's gonna be left at the end of the day, it was worth it. What's it worth is worth dying for the studio on the floor and gas struck for? And I certainly know, forget it, forget it, I don't want that. I'm no longer going to chase clients let them do the hard work.

Toby Ricketts

It's interesting, because when I remember when I read that blog, it was of special interest because I'm one of the things I do in my spare time is I'm a volunteer ambulance officer at the local ambulance center. So I go out and calls and I've, you know, gone to people with strokes and stuff. So I was reading it, I was kind of like fascinated about being a voiceover and that whole thing of the booth and like how that all worked and stuff, but you're so right that like when you're confronted with those life and death situations, even if it's vicarious, and you're just sort of present, you do have this whole, it just shifts you into this other level, this top down view. And you're like, what's really important, like, you know, it's really it's really refreshing and like things like I always wear my seatbelt, no matter how short the drivers because you just see things like you know, people didn't read the seatbelts. And it's just like that tiny little action makes a huge difference. And just like having your cell phone on you all the time. Like you're saying the booth you could dial or something. So it's yeah, that was a very interesting article. And it

Paul Strikwerda

was. So it's, yeah, go on. Go. Go.

Toby Ricketts

Yeah, so you you are you you primarily doing, like European voices, like Dutch voiceovers, or you called on to do different Euro voices? What kind of what's the character of the work you do? Is it character work?

Paul Strikwerda

Well, you're obviously talking to a character, but most of the stuff is, is interesting. Because it's, I'd say about 80% of the work I do is boring. Elearning which I tried to make interesting. And the most in demand accent is my what they call neutral accent neutral English doesn't really exist, but it's kind of you know, you listen to the voice and say, Where's this person from? I don't know. Is he British? Is he from the United States of America? Is it from New Zealand? No, there's something an in between land of weirdness that I have cornered that market for us. And it seems so if they want to voice that doesn't sound like Yankee or stiff, upper lip brittle solid like that. I I am called upon. So it's a lot of international business stuff. And lately, the pharmaceutical companies have discovered me and they think that I sound like some, some intellectual or somebody who can tell about the latest breakthrough medicine or therapy. And they sometimes they wanted to make more British more American, I can also do a Dutch accent or we talk like this, like normal Dutch people do. The Dutch people have trouble pronouncing the th this a decent death thing instead of this and that. So it was a talk to the client? What kind of poll Do you want to have today on the menu, I try to give that to them. And I'd say about 80% of my work is in English. And then about 20% is still in touch. One of the last things I did a couple of days ago was a museum tour. I like doing guided tours as well, because it's kind of a relaxed pace, and you take people on a journey. It's all about the journey, not the destination. And this is all about global warming. So it was socially relevant as well. So 80% is like that, that every now and then is the odd commercial. So funny when I when I first got my status on a very British, I was asked to be the voice of the Beatles musical to have a jukebox musical called Let it be. And instead of hiring a Brit, they hired me Dutchman to be the voice of the ultimate British musical on Broadway. Which is fun because the next time I came to New York, I was in the back of the taxi and I could hear my own promo, which rarely happens. So I do that too. I still do Attenborough a little bit. My impersonation is much sought after.

Toby Ricketts

Yeah, every job it seems on the beta places for eight and

Paul Strikwerda

a half. Yes, yes. Yes. Again, it was very fun because I'm one of the very few touch voiceovers that has had a national commercial in the United States. Not as me but as somebody talking. They'd like Richard Attenborough about Hawaiian french toast from IHOP the International House of Pancakes. Yeah,

Toby Ricketts

it's always fun and feels kind of naughty that like I've done national sports in the US as a American voiceover and just thinking that this I'm just in the middle of nowhere in the studio and New Zealand interest and like it's going out to every home in America to kind of

Paul Strikwerda

say about the imposter syndrome. Well, we are imposters, imposters. Exactly that's that's that's acting acting is being the good imposter, the best imposters get the the Hollywood Walk of Fame star and they get an Oscar. Yeah, the best liars are the best actors. You know. It's true that we get paid to lie because we're pretenders. Yes.

Toby Ricketts

So we're on the the VO life podcast brought to you by gravy for the brain OPI Oceania and you've interacted with Greg for the brain. Over the years. You've a very tight opinion of us. Why is that? Yes,

Paul Strikwerda

yes, yes, absolutely. This is a business about personalities and about connections, personal connections. And the first time I met Peter Peter Dixon and Hugh Edwards was at VO Atlanta. And I've always had a thing for the Brits, I have to say, Holland being close to the UK, me working for the BBC for an hour for a year, which is one of the highlights of my career. If you may say, I've always had a fondness for the British language and British drama. So I have this natural affinity for anything British. So I don't know what would have happened if gray for the brain would have been in Australia, Austrian company or German company with my mother headed off. But you never know. I like these guys instantaneously. I didn't even know what they were up to. Because who knows what bravery for the brain does? It's Yeah, well, it's a name even come from you know,

Unknown Speaker

it's a food company.

Paul Strikwerda

But it was makes for great puns because I wrote this whole story about my sidetrack here, but about my recovering from stroke. I ended with that God had different plans for me that it was my time to go yet. Cuz I was too brainy for the grave. That's pretty good. I love playing with language no matter what language it is. So we met and we hit it off. As they say over here, we hit it off really well. And then started find out what these guys were doing. They were often these amazing, amazing trainings. And really, what I liked is about they they don't seem to if I'm mistaken, let me know. They don't seem to run a get rich, quick scheme. This is really in depth training. That was not there to exploit you. Because there's so many other companies, as you know, that are preying on vulnerable hopefuls that think they can have a Korean voiceovers and if only you buy their Package, which includes 10 demos for free. They will promise you the world. And you end up on an island tried to get off and how did they get there? So so what I found is that this is a company that is really working in a very ethical manner. And going where others have not gone dig, they go deeper, more in depth and beyond. And they keep on supporting you no matter what level sounds like a commercial no matter what level of your career you are. But it's true. That this is not run by pretenders. This is with people, like Peter like you have huge resumes. So they're backed up experienced to better their connections, and they have formed this whole network of love above all is that, you know, colleagues become friends. And that's something I love about the voice of water in general, especially with the with the people that graduate the brain surrounds itself with, you feel like you've never seen each other. But you know, you have something wonderful in common. silliness, of course, because nobody takes themselves too seriously. Hence the name problem, which I also liked. They don't pretend to be better than they are. But it's just fun to hang around with too. And anything that's fun is makes it more easy to learn. So it's this perfect combination of being thoroughly intrigued, thoroughly entertained, but also educated at the same time. I think it's kind of the the university level of voiceover training, I honestly mean that run by the most ethical and wonderful people who also started this, this this voice of conference of one voice and One Voice Awards. And so I said, you know, this is something I can stand behind fully. This is something that I want to associate myself with. And I started doing that. So when, when the first conference was starting, he reached out to me and said, Paul, can you talk about it? Maybe you find it interesting. Maybe you want to write something in your blog about it. And I find it interesting. I wrote about it and people responded to it. And since then, every year when they have a new conference, we get in touch every year when they have new products or services. We get in touch. And it's kind of my way of I know it's cliche, but it's my way of giving back of how much these guys are giving us as a community, me as a person to tell you this, this goes beyond and I'm getting a little bit emotional here. But this goes way beyond talking about the business and voiceovers. Because when I was in the depths of misery in a hospital bed, thinking that it would never talk again, because that was one of the things the stroke did to me. I lost my voice, the ability to speak to emote even one of the first people to reach out to me and say, Hey, Hi, buddy, how you doing? Was you Edwards. And he's kept on doing that ever since every couple of months or so we check in with each other and say how you doing? And that has meant the world to me. So when you mentioned great through the brain, I will walk on fire for them on hot coals for them and do anything I can to help them and spread the message. And and

I can't say enough good things about them. Wow. By the way, this was not a paid promotion. Because I don't get paid by them either. When I write a stock is it's free publicity. But it's really us working together promoting something for the betterment of society. Yeah, because I think there's too many, too many people who are of ill repute, who take advantage of impressionable people. They are not, they are, as I say here, the real deal. It's true. I joke about it. But I think you know what I'm talking about, you know, just when someone like you being associated with Shadid with them as well doing this podcast series, with people who are all in some way linked to grave for the brain. That is a great tribute to the organization that they have built. And then they have this worldwide expansion as well. So they didn't want to keep it confined to the UK. No, the goodies must be spread all around the world. So in every geographical region, like the Oceania, you have grave with the brain for siano for aficionados. So you create more than just voiceovers because we can talk frankly, right, because what we do is is not really about voiceovers at all, I think it's really this discussion that we're having to this interview, it's not really about voiceovers, it's about living up to who you meant to be as a person, you know, about what makes life worthwhile and fulfilling. And for me, it's, it's wonderful if I can be a doctor in a script that will promote certain medications that can save lives. It's wonderful, but it's ultimately the people that you meet. In life, we have an impact on you. And you learn a lot about yourself through your voice, because you can't hide anything, the voice will reveal everything, whether you're tired, whether you just didn't in a divorce, or have gone through a stroke or anything, your voice cannot hide anything. Yeah, so we're very raw, we expose ourselves, we become vulnerable, we have to deal with criticism all the time with rejection all the time, you know, it's the uncertainty of making it to another week or another month. This really throws you back at who you are. And you got to be you got to be strong to survive as a as a one person business. And it's a lonely business, of course, because you're there in your new and improved studio. And I'm here in the middle of nowhere in Vermont, and not really anyone to talk to you about how buddies It's a lonely existence that very few people could really stand because we are social beings, we need water cooler conversations and be with one another. And you don't really have that unless you find a community of people that are like you that know what you're going through, then I'm not really there professionally, but say, Hey, how you doing, buddy? I hurt you were in the hospital. If there's anything I can do, let me know I can do it.

Toby Ricketts

Yeah, yeah. And the voice industry like I've I've been really struck every time I've gone to one of the one voice conferences, or or just reached out to anyone in voiceover is that there is this genuine connection that everyone in the working voiceover seems to have with each other. And we don't like it's a competitive game in a way. But I like the fact that when you wit someone, someone wins a job against you. It's not that they did better than you. It's that they were more certain they were more suited to the job. So there's actually any competitiveness is kind of faux competitive risk, because we're all just doing our best and sometimes we're not right for the role, and that's totally fine. And it's the attitude, I think that people need to walk into it with is that, you know, it's about making yourself you know, more appropriate for different kinds of jobs and, and but I I'm I'm fascinated and just I really love that I found this, this industry that does have so much warmth, and there's so much genuine connection. And you know,

Paul Strikwerda

there's so much unpretentiousness, I know it's not a word, but people are unpretentious. Exactly. Yeah. And because I noticed that when I worked in radio and I worked for this big broadcasting company in the Netherlands. And there were two departments radio and television. And both had nice people, but very different people. People in television were much more aware of their personality, because they were in the picture literally all the time, they were recognized on on the streets. And they became very recluse because they didn't want to be bothered by everybody. So they became not so nice persons, but always very, very aware of what they would look like how they would sound like and they did not become themselves and we voice over and radio people, nobody sees us, people only hear us and we're kind of the anonymous workers in the entertainment industry, the disembodied voices. So this, this whole thing about oh, look at me, and his big ego is not really here. A few big egos in the industry, but they deserved it. And rightly so they can, they can be proud of what they have achieved, but not as many as you find in the more visual arts. And that's what I always loved about the voiceover thing. The unpretentiousness of it all, said the end, you know, it's it. It's so fragile, and it's so easily forgotten. You know, people say, Oh, my God did a big commercial. I had to get used to that when it came to United States, people are proud of doing the commercial. And they said, Okay, great. You did a commercial for bathroom tissue. So what you know,

Unknown Speaker

put it on my gravestone

Paul Strikwerda

doesn't really impress me. While you know, it's a national commercial for bathroom tissue. Everybody heard me? Oh, well, okay, great. What do you do for mankind today? You know, it's, to me, it's very oriented about money, and status. And if you want to forget about your status, just get yourself a stroke. Nothing is is worth anything anymore. It comes back to the very simple things in life that make me going and probably make you go into because there's a reason why you do the EMT thing too. Because there's more to life than voiceover sorry, people. There's more to live in voiceovers? Yeah, absolutely. Yeah. And I do for one another. And that matters. Yeah, exactly.

Toby Ricketts

Yeah. And I mean, I think like when I was about to talk about, you know, advice for beginner voiceovers and coaching and things like that, and going on to your book, but like, when people are coming into the industry, like I say to them, this is definitely not a get rich, quick scheme. You may see voiceover artists getting paid, you know, a stupendous amount for one commercial, but they've spent 10 years getting to that point. And they've done most of that, because they absolutely love it. And they were doing it even if they weren't getting paid, which probably was happening anyway, you know, because I would I know that, you know, if I won the lottery or sees the need for money, I would still do this because I get such a kick out of it. And I think it has to be that way. And, you know, doing auditions, everyone should be fun. It shouldn't be a total chore. Did you sort of concur with that you've always found that gives you strength? And that's the advice you give?

Paul Strikwerda

Yes, absolutely. I have to laugh because it is something that makes you happy. And if you do, what you make makes you happy. You have a rich life. And that's, to me is the main thing is to have a rich life in more ways than just monetary compensation mean, I'm not gonna lie about it, I can make a very decent and comfortable living. So it's really easy for me to say, but I've been in the trenches I've, I've, I've been away during the restaurant. I know how hard that is. And so I really started from a big unknown to somebody that that is sought out by clients. And when you look at successful people, you just look at the result and not at the road that that took them there. It's like, you know, you go to a concert. I love classical music. And you see this wonderful classical pianist, make it seem seamless, easy to do, you know, piano concerto Beethoven, Brahms. They just that seems like, Oh, you're such a natural talent. But what we don't see is the many, many, many hours and hardships these people have to go through. I tell people, there's no success without sacrifice. Sorry, you gotta sacrifice you gotta want it more than anybody else in the world. Because otherwise, you're not going to get there. One of my friends is a classical pianist. And a new is going to be famous. You know why? Because every morning, he went to the conservatory, he didn't have a grand piano at his home. But they had pianos for the pianist. And he was the first one in line to be able to open that door to get himself grand piano so you could practice for a couple of hours a day. That's the spirit. That's the spirit. That's what you have to have. You really, really have to want it not something on the side. Not as some hobby or pastime, you really have to want it. And you have to know that involves much more than talking to the microphone, or pointing at a microphone, which you can't see but Hello. It's it's not about that really, at the end of the day. You know, that's only 20% of the workout. If I could do 20% of the work 100% of the time, that would be lovely. Yeah, all got to do the boring stuff, but everybody wants Should the fun stuff. And being becoming successful is having to do and wanting to do the stuff that you think is not too fun. But in the end could be very fun to like, attracting clients through writing a blog, you got to find something that really works for you. And that sets you apart

Toby Ricketts

from making videos, like making videos. And it's funny, you use the example of a classical pianist because I often say to like, one of my examples is like, people come to the Veyron voiceover courses in person occasionally. And people say, you know, when will I start making money from this? Or like, you know, when when can I expect a return on my investment? And it's kind of like, if you've just decided to start a new career, like in something creative. It's a bit like deciding to like, learn the grand piano. It's like if someone went to a music teacher and said, right, when can I make my money back on these lessons? They'd be like, Well, that depends on how much effort you put in how naturally good you are, like, you know, with the drive and determination, like so many factors. And I feel like with VoiceOver, they just expect to like I can read already. I sound pretty good. I'm basically ready. When it's just this this behind the curtain is so much more that people don't understand.

Paul Strikwerda

Oh, yes. It's the whole Wizard of Oz. situation. There's a lot going on behind the curtain that you don't see. But yeah, yeah.

Toby Ricketts

What was the experience of writing the book, like actually, like, what was

Paul Strikwerda

the book because it was really written? It's basically a collection of my old blog. That's one of the Okay,

Toby Ricketts

yeah, fair enough. Yeah. And I was I was, I was a bit like, I wasn't sure because it says making money in your PJs. It sounds like it's easy. Yeah. Were you worried about that title that it would say like, they would sound a bit too easy. And people would read it and think like, by the end of the book, they could be making money. Or they horribly disappointed, something

Paul Strikwerda

really silly and catchy. That was the only reason why I chose it. Yeah. And

Toby Ricketts

actually, incidentally, I almost always wear PJs, when I work at night, when I'm

Paul Strikwerda

wearing PJs right now, because it's bloody early in the morning. I just came out of bed. Honestly, that's no, that's, that's that's the whole deal about it. I had to find a silly hook that people would remember me by. And so they could do so like have a sustainable career in voiceovers or make $1,000 a month as a voiceover artist. And that was actually boring. The best things come out of the most silly thing. So I woke up one morning, I had to go to the studio didn't care to get dressed. They said, Yo, this is the best job ever. I don't even have to wear normal clothes. I can do this in my PJs. Yeah. Well, there it is, Mickey money your PJs. And I kind of addressed that in the first chapter as well, that is, in fact, nothing like easy money at all, you can do this in your PJs, and you probably will, and you should, I can highly recommend it. But, you know, you really have to put on your big boy pants and big girl pants to to make make a dent in the universe of voice RT. So it's not as easy. So it's kind of playful, I play with the ideas. And often, that's not a good quality of mine. But I mock people a little bit, I preach a little bit because I'm the son of a minister. I try to to mock people who want to make things look like it's quick and easy. And never is everything that you think is quick and easy never is. Because otherwise everybody would do it. Everybody would be successful at it. And it's not. So yes, my approach is really to be treating this very, very, very seriously. But with a lot of fun. I had a pleasure that I had a background in radio, which is not always an advantage after my my radio career has helped me tremendously as as a freelancer running the business as a business, of course, but also in the whole thing about approaching people in a business because as a as a roaming reporter, you have to talk to people that don't want to talk to you. You have to talk them into doing an interview, they have to do the interview. They have to cut and paste it and put it in bite sized pieces. All of these things come together as a voice artist, because I had to talk to lots of people who were not intent on hiring me. But I had to convince them like Mel Blanc, by the way, there's a nice segue. He he knocked on the doors of Warner Brothers for two years. And the guy who's hiring voiceover said, Sorry, we have all the voices we need. But he kept on coming back and back and back again until the guy who was in charge of hiring the voices died. Somebody else got in this place. And he said Mel Blanc. Well thank you know what, let's have coffee. Let's hear your voices. And that's how you got in the door. And the second job he did was the voice of a pig, which became Porky Pig. So you need this persistence, this kind of I don't care whatever the outcome is, I'm doing it anyway thing. Even though you know that everything depends on it. You have to work as if it doesn't. Because otherwise you become too desperate. You don't want to be too desperate. You don't all other thing you should Didn't do is invest lots of money and lots of expensive equipment in the beginning and, and this has become fingered as a lot easier to start in this business because you can buy a new microphone for two holida $100 Like the RODE NT ones perfectly fine. Voice Over microphone super quiet.

Toby Ricketts

And the Focusrite Scarlett series, they're incredibly good value for their sound these days, like go back five years, that was just not possible. So I know

Paul Strikwerda

it's been it's really been amazing how that has, how the technology has cheapened in the way. And so it's easy to get started. But you know, I am a frequent visitor of eBay and I can recognize a voice artist who has given up his dream. Post

Unknown Speaker

the package executive package that is online, it's like so focus, focus, right solo, some headphones

Paul Strikwerda

with a free pop filter.

Toby Ricketts

So you've got a new book coming out. You're telling me before What's this one making lots of money in your pjs

Paul Strikwerda

don't wear anything the naked voiceover don't find a catchy title yet. But some people said I should put my big fat face on the cover that will sell so a lot but I I was I was going to call it the self sustaining voice over because that's that's the big thing that I that I teach people advocate in my blog as well to become self sustaining. Sustaining career not just a fling. Sounds boring. So I gotta find something else. So if you have any suggestions, please write a gravy of the brain attention to Mr. Paul string for the middle of nowhere Vermont, USA. And I will get get to me straightaway and they'll give you credits. But it's really about what it's what it takes to become a self sustaining. VoiceOver so. So what's going to be is a couple of years ago, I noticed that the subscribership to my blog was stagnating. And I thought that I had reached the limit of people that I could reach because we have a very small community. I only have 40,000 subscribers, which isn't known to the big bloggers, but a lot of people who blogs, whoa, 40,000. That's a whole thing. But I want to at least have 400,000 and 4 million, why not $4 billion subscribers. So I said I had to tap into a new market. And I started doing micro blogs under the name of Nether voice on Instagram. And Instagram gives you about 2200 characters to write a story. And so I do a mini blog every single day about the business. So it's something that you can read in a minute. So what I'm going to do for this new book is just have bite sized pieces that you can reach read at the beginning of the end of the day or just in between me to take a break when you need like a vitamin shot in the arm, a little bit energy boost. But running a business about doing voiceovers about being a good person.

Toby Ricketts

That's a good idea. I often would need something that's like well, well my audio is processing or something I need something that's like yeah, like a minute long just to pass that time. So we're not just staring at a progress bar.

Paul Strikwerda

Yeah, cuz people's attention spans are getting shorter and shorter. So I tend to write these lengthy blogs that it takes us seven minutes or seven minutes to read. But I try to be thorough and so if you if you like the small parts of try to convert people to come to my website and eventually read my blog that's been working, I am tapping into a new and younger audience then the Instagram people are coming to my blog because they if you want to have a more in depth story, you can read the full story on my blog, but the short things I think I caught on to something there. And so the nice thing for me is that it's basically already written now the big trick about being a good writer is not being good writer bits but being a good writer you have to edit your own work and make it even better. So I'm in that process now selecting out of all the pieces that have had something that is not as voluminous as making money in a PJs because that is a chunk of a book because I noticed that some people let me get it here at this and self promotion

Unknown Speaker

app to screen to mess with

Paul Strikwerda

the scenery here.

Unknown Speaker

Oh wow that was candid.

Paul Strikwerda

always worked with very sturdy equipment. Exactly. But the best for me so Gobo for your life from GE ik acoustics you together you have a base panel like this then you have somebody that

Toby Ricketts

you can stand it up but like he did try a Japanese screen or something.

Paul Strikwerda

Exactly. Yes. So this is about is

Unknown Speaker

thick, isn't it?

Paul Strikwerda

Is very thick. It has too many pages. I pedaled this around for a couple of voiceover friends that I wanted to have the input from. And they said, Paul, this will never sell because it's too long. And look at the last page is 423 Bloody pages. Wow. Yeah, you could build

Unknown Speaker

and then a bookshelf out of those books I know. But

Paul Strikwerda

as you can see, there's a lot of whitespace. So like to make things in bite size paragraphs, but so my promise, my dear readers, my next book is going to be a lot shorter. And sweeter, I hope.

Toby Ricketts

Yeah. Like the short form, I think, like and I'm gonna subscribe to Instagram as well, if I'm not already to catch those blogs, because that sounds very interesting.

Paul Strikwerda

It's just easy. Add another voice and you'll you'll get something every day. And in fact, today I'm writing about the birthday of a certain voice artist. Oh, who is beginning it Surprise, surprise.

Toby Ricketts

You often blog on technology, voiceover technology, which is one of my passions. I just love technology associated with voice. I love helping people with the technology because like some people find it really difficult. And I just find it so easy and easy to explain that I just I just want to help people with it. Because I it reaffirms the knowledge of myself as well. Actually do to your article about the U 87. Microphones? Yes, I ordered one. And I hoped it would be here by the time we did this interview, but it's still in transit. But I'm really because I've got a u 87. here and I want to put them side by side. There it is. I wanted like absolutely, like do an article that that just like picks every detail and massive because a bowl accounts. It works really well. Right? Yeah. So I'm very keen to send fake so I'll send you my test results, side by side of the real thing. And those because like, it sounds like there's not much in it, which is interesting. But you've blogged the like, What's your favorite thing about studio sound is it mics, it interfaces, computers are the whole lot.

Paul Strikwerda

There's nothing that I don't like really, I love playing around with them. It's it just makes juice to toy around with things and have manufacturers send me free stuff. I need to get to know that thing too, that I that I that I'm on a mission to to educate my readers, and educate myself really because there's so much great stuff being made right now take for instance company like Austrian audio, which just came came out of AKG and Luhut. And I always loved discovering things that were not used by others. Because I if there's something I hate is that people say this is the inst industry standard, say must have the industry standard. Otherwise, you don't count as a voiceover artists. There's so much great stuff on the road NTG five in the short shotgun microphone is a wonderful like the for one thing is way better than a 416 of a cheaper two. So why not test that. And so I wanted to give people an idea of there's so much more than going for the TLM 103, or the MK h 416, or the U 87. So out of my own curiosity, I started writing about it. And then I got in touch with a guy who runs a big microphone database on the internet. And he now runs a company called Roswell audio, where he's making his own microphones. And as I'm trying to, as I'm talking about, I'm trying to think about the name of the website is a Big Mac microphone database. Anyway, he invited me to start writing for him and test microphone. So that's what I did. And this is a test for him and write stuff about it. I might as well do it for myself to put it on my blog. And that's what I did. And the nice thing is that once you write honest reviews, people recognize that and manufacturers too. And I tried to write about it in a non technical way because I'm not a George Witham who is one of the experts on home studio building and technology. I'm not a sound engineer like Uncle Roy, your cousin is or Dan Leonard, you know, those are people who approach it often from from the more technical side, I just use my voice over ears in my voiceover surroundings and say what would work what wouldn't break the bank and what makes this microphone different from other microphones? And what do I think would be a good bet for people? Because I hate I hate people spending money on things that they don't know how to use yet. Yeah. Or did they go broke on equipment that they don't even need? You know?

Toby Ricketts

Yeah, exactly like people buying UAV sevens because it's the industry standard. And it's like yeah, it's so overpowered in terms of like what you need and you also like the thing about like when I bought this UAV seven I was in my other my old booth and it actually it's it sounded terrible in that old booth because I'd like I was I had designed it around for 16 to a super directional all the soundproofing was on one end, but a cardioid comes in and starts picking up all of the room ambience. And it was just And it's one of those mics that's brutally honest as well, if you don't have a good space, it just does not sound good. So it was a real like wake up call for me in terms of like, you know, don't you don't just spend the earth and then it doesn't just deliver suddenly a great voiceover. It's like, that's when the work starts. And then you can you can go further with, I think, these mics and they're very dependable. But in terms of sound, it doesn't save you any money at all. Like it won't get you gigs.

Paul Strikwerda

And I suppose all your oils, that's what it does. Yeah. And so a lot of microphones are much more flattering. But now, what's happened since COVID, is that a lot of people have entered the market. They all thought, you know, this is the best job to be doing from your basement or your attic. So we've had a lot of new voiceovers, which I don't mind, everybody is allowed to chase his own or her own dream. But in order to separate the wheat from the chaff, some agents have said, well, you're not going to be added to my roster unless you have this and that type of equipment. Yeah, so people buy Apollo preamplifiers, and the whole package with a plugins and they have to have the 416 and the TLM, one or three and the UHD. Seven, and otherwise, you you're not on the map, and you're not taking your job seriously, which I think is nonsense. But it is kind of a badge of honor. And look what I can afford to I've landed. So on one hand, people can tell whether you're serious or not, but the equipment that you have. And so I had run into this problem because I had this wonderful shotgun microphone, called the Cinco de

Unknown Speaker

to omega Chai. I heard about this, the Pratik scored 156

Paul Strikwerda

US dollars, but retails normally for 250. And honestly, I can't tell the difference between the D two and 460. Maybe my ears are not refined enough. But you know what kinds are not listening on refined equipment either. So I think it's often a moot point. But so I was using that one. And I was landing big jobs. And nobody ever said, Oh, you you sounds like you're using a cheap Chinese microphone. Yeah. Yeah. But then it became time to get to a different space in Vermont now and I thought it would be time to upgrade my microphone a little bit. And I wanted to find another shortcut microphone and I ended up with this one. This is the Sennheiser MKH 8060, which is the successor to the famous 416. Very short one, two, I'm not going to unplug because you want me not hear me. But look this.

Unknown Speaker

Yeah, it's like half the length, isn't it? Yeah. Yeah, baby.

Paul Strikwerda

Those five things for me.

Toby Ricketts

More oh, five, I think the four or five they did a version 2.6. That was like, shorter. But, but yeah. And I think the longer the barrel is, the more the interference tube is the more sharp and the more like pronounced the HyperCard effectors. Yeah, it's just really is just like laser focused on you get, but it becomes unwieldy at a certain point. It's like once it's 20 feet long, it's kind of impractical. Now it's

Paul Strikwerda

out of the way, you know, when you do a lot of social media, you don't want this big microphone in front of your face. So yeah, it works really nice in this direction.

Toby Ricketts

I like this one in front of my face, though. This is my like, it's I feel like this this culture that's grown up in our microphones, like, it's the same reason that like Conan O'Brien, and they put a microphone on their desk. You know, it gives, it's a visual indicator of like, this is a microphone. This is what you expect when you see a voiceover and I've kind of like I took that and thought like, with my whole, like, Zoom background. I was like, let's market the space.

Paul Strikwerda

That's the background is that that's fake.

Unknown Speaker

I know. That's real. It's real. Right? Yeah. But it's yeah, the Fender Rhodes. I see. It is it's Fender Rhodes. Yeah, man. Do

Toby Ricketts

you play suitcase road? So yeah, play keys. Yep, absolutely. Yeah. And a little bit of bass on the wall there as well, somewhere fantastic. And drink whiskey in the background. So all my interests are represented, you know, around my head, along with a voice summarizing

Paul Strikwerda

all that's great for the brain is about you know, making music, drinking good whiskey and enjoying a nice microphone. Exactly.

Toby Ricketts

Exactly. Yeah. We better wrap it up soon. Because I mean, you're beginning to work day soon. And it's and we've succeeded

Paul Strikwerda

in the United States. Today, we sort of made the honor the the people who lost their lives for their country. So we got Fun and Games, because when America celebrates something, it's always fun and games, no matter whether it's Memorial Day or not. Yeah, so that means discounts in the stores gotta go to buy. Yeah, and we have parades. We have these poor veterans who are like 80 9100 years old, and we parade them around the town from making walk for a couple of miles. And at the end, they have to listen to speeches that never end and then they have to eat and drink again and buy stuff. That's the

Unknown Speaker

stuff is the rule. Yeah, keep it going. Keep it all going.

Paul Strikwerda

Absolutely. So on this Veterans Day, bye, bye. But here's here's one, here's one thing I want to do. Yeah. Because you've been so nice to me and give me all this time to to talk about myself and about Mel Blanc and all these things. So if you're watching this interview right now, and you think that what you've heard is Interesting and silly and absurd, but also, hey, I'd like to hear more or learn more. Please write to me, please. At Paul at Nether voice.com One word Nether as the Netherlands voices voice Paul another voice.com. reference this interview. And I will send you a free digital copy of my book, a PDF version, which is even after one even longer because everything I didn't put in the printed version, it's like 600 pages of of me. You can watch every aspect of the voiceover business. And I write stuff that people don't like to hear. So I can be honest, brutally honest. But fair, I think. But so yeah, pull it near the voice.com References interview, even if you hear this, that 10 years from now, 20 years from now, I will still be there. Hopefully, I can send you a PDF copy of the book for free just as a way to say thank you for putting up with me all this time.

Toby Ricketts

No problem. No, it's been a pleasure. Thank you so much for joining me and all the best with your your Veterans Day celebrations.

Paul Strikwerda

Well, my my father in law is a veteran, and he will be all dressed up and I will be applauding him. Yes. Which is very wonderful to do. So it's I make fun of it. But it's a serious thing too. I think that we should give credit to the people who put their lives on the line, you know, and we his voiceovers live such protective secluded life here. But it's not an easy job. But in many ways, it's a very comfortable job.

Toby Ricketts

I do feel like I have to gratitude is very important in this job. You know what you work hard for it, but you do when you get there, it's nice to really sort of you know, to to give thanks for it and acknowledge the

Paul Strikwerda

reason you and I can do what we do in our freedom is because we owe a lot to these to these people. So with all jokes, joking apart, I really, really mean that. I'm glad that have an opportunity a day to honor these people. And really, I think we should have every day a day like that where we honor the people who gave everything without expecting anything. So on this somber note, we have to say with Mel Blanc, that's all folks. Thank you, Toby. It was a

Unknown Speaker

joy. Thanks, Paul. It absolutely was Cheers. Bye

Transcribed by https://otter.ai

A chat with Juliet Jordan from 'The Voice Business'

Juliet Jordan, JJ,  has been a voice artist in Australia for over 35 years, being represented by RMK for most of that time. She's now started a voice training company and online voice agency and is representing New Zealand and Australia at The Open Voice Network - set up to represent voice artists' interests within AI voice and TTS development.

Toby and Juliet Discuss many topics including:

How the VO business has changed for Women
How Juliet got into acting and Voice over
The link between psychology and voiceover
What’s the state of VO in Australia
Some of the key things about delivering great voiceovers
What is AI voice or TTS or speech synthesis?
How we can prepare for the this new voice world

Transcript of the interview:

Toby Ricketts

Welcome to vo life presented by gravy for the brain Oceana with me, Toby Ricketts. This is the voiceover interview where I interview people about all things. Voiceover And we have a good old chinwag about lots of voiceover stuff. So if you're a total voice nerd like we are, then strap in, because it's going to be a great chat today. I'm very excited to introduce Juliet Jordan, who has 35 years experience in the Australian market has been a voice with our MK for for many, many years. Now, heads up the voice business Comdata you and voice over.com.au as well. So we're gonna ask about that coming on. bookbound Welcome to the show where Julie Juliet?

Juliet Jordan

Well, thanks very much, Tony. I'm looking forward to it.

Toby Ricketts

Cool, fantastic. Now, it was a belated Happy Women's Day because it was a women's it's still women's day in America. And I wanted to Yeah, obviously wish everyone a Happy Women's Day. But start off with a question of how in Australia has been a female voice artist changed over the years? Has it changed?

Juliet Jordan

Well, actually, it has, because advertising seems to be using a lot more female voices than they did when I first started. I was in the business 35 years ago when we were slicing and dicing things. And it's fantastic. Because obviously women are being encouraged to to show up everywhere. And I have to say though, I've got one proviso that the thing of having one day to celebrate women doesn't quite cut it. I think we need to do better than that. Exactly, yes. Voiceover women in voiceovers, women are very much seen as the voiceover of trust. Particularly, it's interesting to see what's happened to voiceovers and the types of quality of sound that are used for women and adds after the pandemic or during the pandemic, a lot of more mature, calm. The sensible sort of woman sounds and have been utilized extensively in advertising recently.

Toby Ricketts

That's very interesting, isn't it? Yeah, there has I've definitely noticed, and that there's been lots of sort of comments over the last sort of five, probably to 10 years that there has been much more, you know, of a trend towards using female voiceovers even for things in a very traditionally male domain like cars, for example. It's a great example. Yeah, exactly. Like it's all about the sort of smooth female voice as opposed to the sort of

Juliet Jordan

boy only that but have you noticed that that in a lot of the ads, they actually have females driving the cars. And there's all these poor guys sitting there with these female drivers. They're also looking like they're enjoying themselves. But from my experience, that isn't quite the case.

Toby Ricketts

Fair enough. This is actually a great film. I don't know if you've ever seen it called in a world if you ever watched that film. I haven't seen that one. You have to look that up. Because it's all about, like a woman trying to make it in voiceover in, in LA. And and basically, it's, it's about movie trailers, but I'd seriously suggest you look it up because there's so much like voiceover humor in it. And you'd absolutely love it if you're if you're right. So let's go right back to the beginning and talk about how you got into voiceover because I always like hearing about people's stories about how they got in. And obviously, I mean, we're both voice trainers, we both deal with sort of newbie voices all the time. One of the big questions is, how do I get into voiceover? It's not the same as it used to be like, there's many more people in the industry has changed a lot as more work as well. But like, how did you first come across this thing called VoiceOver and realize that you had a passion for it and had a talent for it?

Juliet Jordan

Well, I think I have to go way, way, way back until when I was a little kid. My parents were really good at reading to me. And they used to read and put all the little voices into the characters in the books. And I would copy them. And I would also have loads of little toys lined up. I was for a kid I was banned into this huge trouble bed, I had this terrible bed to myself, and I got scared at night. So I had all of these little toys next to me. And I gave them all voices. And so I started to do a lot of character releases and all those crazy things so that they would comfort me at night. So voice and voiceover Well, how did I move into actually professionally doing it? Well, I went I trained in in London at the London Academy of Music and Dramatic Art as an actress. I also went to university in the United States and trained as a director and a psychologist. And all those things sort of merged quite nicely with also speaking, it's very hard to sort of shut me up basically, my my dear late husband used to say, and so I sort of put them all together to form a training organization. But I actually am digressing I should go back to the voiceover. I got into voiceover in US when I moved to Australia. After I after I finished drama school. I was, you know, destitute and derelict and ran out of money and everything like that, and my parents had moved to Australia so I decided that I would throw myself on their mercy and come over for a holiday. And that dad said, yeah, no problem. Come on over. So I came on over. And instead of sort of mooching about the house, dad said, Well, look, you know, you've done all this training and everything. Are you going to try to make some money out of it? I said, sure. But I don't sort of really want to stay in Australia, because did seem like the boondocks at that time. And so he said, Look, I'll shout you. There's an Australian saying shout, which means I'll treat you to write, I'll shout you a trip to go up to Sydney, because I was living in Melbourne at that time. To go and see people, you know, trade the board, show your wares where, you know, what are you made of go do something. So I went. And fortunately, that was a very useful little weekend trip, because I managed to score the lead role in the biggest mini series that ever been in Australia. Wow, that's a that's a pretty big moment. And that was pretty damn good was it. And that required me fortunately, to actually sound quite English. So I, having just come from England, and trained in lamda, that, that worked out quite well. And that was a wonderful experience, because the miniseries was all about the history of Australia. And this poor woman that had been a convict unjustly sent us to Australia. And she ended up by being coming the most successful businesswoman in Sydney. So I don't remember to follow this. So I went with that. And then after that, I got into into psychology and doing millions of personal growth courses. And this was a very good move as a voice trainer, because people kept saying to me, hmm, I like your voice. Can you teach me how to sound like that? And I said, Sure. And I from that, I started to devise courses and training and whatever. And an A parallel thing. I thought, Well, how am I going to keep making a buck by and devising all these courses and stuff. So I do about voiceover. So I went, and I applied to various voice agencies of which really, RMK was the only one at the time, run by the original owner of it, Ron Scott, and was sharply rejected by the agent. And I thought, Oh, that's not so good. But anyway, I decided this, I would keep on going as one does, you know, you have to be enterprising. And I made a very good demo, and put it all around the place. And then I ended up by turning up to different studios and getting hired as a freelance. Unfortunately, for one of those meetings, one of the people who I did a corporate narration with was best buddies with the owner of our MK. And he went back and said, I think you'd better get this girl she's really doing well. And so they actually called me up, which I liked. That was great for the ego. And from then on in, I stayed there for 35 years, loving every minute of it, they were a great agency. And then, of course, I really spent most of my time after that with my own business. Hmm. And

Toby Ricketts

yeah, that's, that's really interesting to see how, how, like the voice training and the psychology and level survey, like, you know, you've kind of ridden the waves of that as if you're like, I'm always like, going back to the voice of voice training thing. And people wanting to have a voice that sounds nice. It's my experience, because we, you know, we both run in person voice courses are on the New Zealand voice Academy, which, which, which actually sort of trains people which

Juliet Jordan

is incredibly famous.

Toby Ricketts

Exactly, this small plug for myself. And that one of the biggest things that always comes out of it is just the fact that almost no one in society like a be less than sort of to present to people even consider listening to their voice and how they sound to other people. Yeah, it's like the primary thing that we use to communicate with everyone else in our lives. You know, we we send emails and stuff, but mostly the relationships that matter. It's all done with your voice. And just the value that you can get from learning how to use that voice better. Is is phenomenal. And do you do you find the same in your courses that when people actually sit down and think about it, they're kind of like, you know, this is so important?

Juliet Jordan

Absolutely. You've got me convinced. Yes, indeed, indeed. And of course, people do have that initial response to their voice because they hear it differently, as you probably well aware, you know, when they speak, they hear it echoing through their burns of their body, and also coming back to their ears in stereo. Of course, when they hear it just coming back. They go from stereo to mono. So it's the diminished experience. And it does not compute does not sound to them like them. So anything that doesn't sort of compute with us, we tend to put press the reject button me like that and get rid of it. As far as the value of the voice I totally agree and have made a big business. Ever for past 35 years or whatever, because people don't think about their voice. They are now a lot more interestingly, because the word, we see a lot of people saying so and so has a voice or get a voice for this or whatever. So there are different sort of things that we're talking about with voice. So we're talking about, do you have a voice at the table? And is there something that you need to say? Do you have an opinion about something? And then of course, we've got the physical? Well, how do I actually say it in such a way that they don't sound like an idiot or whatever, right? So we've got it. So we've got to learn how to optimize the body. A lot of people don't realize that, that you know how important the body is. Many people as I know, I'm talking to the converted here, because you know all about this, but for the listeners here is that most people talk about your voices and instrument. Net, your voice is the music. The body is the instrument. Because if you get the body going, then the music comes out, right? And so we work with that. And then once you've got the How to the why. And then you've got to have the Where Where are you going to go and actually make your voice heard. And that's what we're going to talk about a little later about AI voices to, which is a whole new ballgame. Which where we've got our finger on the pulse here in Australia on that.

Toby Ricketts

Yeah, I'm very keen. Certainly, yeah. Yeah, I was gonna say yeah, like, when I've heard sort of radio interviews with, say, a CEO who's maybe new in the job or something that can sometimes be just something in their voice that belies the fact that they're nervous about the interview, which can then like, translate into the fact that they're not sure about their what they're saying, which can translate into like a drop in share price. Like, it's, it's amazing how nuanced the voice is, and how much we can read. Like, I always give the example to students of the fact that, you know, if the phone rings, and you pick it up, and you talk to someone, you can tell whether it's male or female, happy or sad, older young circle, well, like there's all these things you can you can intuit from someone, before they've even said what they're going to say. And it's all riding on the back of their voice. And so if you can grab hold of that, and, and actually, you know, kind of like, come up with the subtext you want people to receive, it can be a lot more powerful as an instrument. But again, we're we're preaching to the choir, aren't we?

Juliet Jordan

Yeah, no, I? Well, that's great that everyone hears that, because that's indeed, absolutely true. It's a dead giveaway. Ah, it's quite interesting now that we're moving much more into video, however, because obviously, a lot of work was done on the phone, lots of customer service and stuff. And now, it's now video or AI. And it's so the voice is taking on a slightly different appeal. I think that at all times, it's good to optimize what you have minutes, it's good to get your body working, it's good to get your voice working and take things out of the zone of I don't know how it works right into, into doing something about it. And you know, it's not as hard as you think, is it we have a particularly we've developed this, this structure of four session courses, basically, that take you through step by step, how your voice works, and how to develop different aspects of it. So by the end, you put it all together, and you know how to control your own voice, no matter what happens, because of course, you will have threads coming in from left, right and center. Particularly, it's interesting, the people we teach, we have a range of people, we teach people who are high level executives, most of the big movers and shakers in town have come. We've got international film stars, we've got people have to learn accents. We've got, you know, the local counselor who needs to sound good at a council face, we've got obviously voiceover students, we've got people and in the media, the news readers and things like that. And it's fascinating working with each one of them, because every single person has a special specific need their generalizations, as you know. But it's the one thing that I always find this useful that I've studied psychology is that I really liked the psychology of it, I like to know how to really help that person. It it actually is personal growth, through sound. Now, so it's about improving the person's feeling about themselves and their confidence. And confidence, I think is knowing that you know, so you've got to have something to know and then practice it and get good at it.

Toby Ricketts

Yeah, absolutely. I mean, that I talked in the course is all about how I mean competence is key people want to hear a confident voice unless you're playing a character that's meant to be not competent or something like generally, even as even to get the gigs of voiceover. You need to kind of portray that confidence. You know, you have to you either have to fake it till you make it or literally be as confident you know, as you are. And so but the thing that scuppers that is usually adrenaline when people are nervous, that usually kills confidence, and it also makes you sound terrible. What are some of the tools you give people to sort of unpick that adrenaline surge when they get in front of microphones because even I mean it's amazing how afraid people are of microphones. And when they just devices that record, you think like, why are people so nervous? It's,

Juliet Jordan

it's like, well, why it makes people nervous is that it's just out of their comfort zone. They're not used to it. I mean, obviously, voice voiceover artists in front of a microphone actually love it. Give me more. How, however, what we work on primarily is the control of the body, which is, first and foremost, the breathing. And we work really, with martial arts principles, we work with very much breathing into the center of the guts of you. And that is an area of your body that really doesn't tense up. If you go into two finger widths below your belly button, you'll find that that's a pretty damn good, stabilizing place. And you might think, yeah, I'm too nervous to breathe. But we have people also think in different different ways and concentrate. There's one thing that when I did psychology at university, I did my honors degree in psychology, and I did it ran a sort of wild experiment, I'm tending to do things like that. I loved finding out about people and what they like to do. You

Toby Ricketts

weren't the person that locked them in the basements and maybe

Juliet Jordan

I wouldn't put it past me it's the truth. But no, I used to run these various experiments, one of which I put a whole heap of cookies on, on the road, on a plate to see what people would do. And I wanted to know how they would react if they were by themselves or with another person. And I had a few hypothesis about that. But that's not the interesting one. The one that I really did was when I had people have an experience of judging themselves and judging other people's faces and things. And about the whole, the underlying thing was about self consciousness. And I was fascinated. Why do people say, Oh, God, I hate that picture of myself. Oh, it's awful. Because people do the same thing with their voice. Oh, my voice is awful. Right. And so one of the things that I discovered was that people who have high self esteem, which we measured, you know, with a measurement and everything, tended to feel happy when they saw pictures and heard voices of themselves sounding sounding good. Yeah. Which makes perfect sense, doesn't it. But people with low self esteem as done by the measurements, actually felt happier when they saw pictures and heard voices themselves sounding bad. So one of the things that was fascinating is that people tend to want to, to match up what they think about themselves with how they sound, or how they look. And one of the things is, is if we can change the way that they're thinking about themselves, they can also optimize the possibility of increasing their ability in speaking. So that's why when we when, when someone comes in and says, Oh, Jesus, I hate hate the sound of my voice, I'm just hopeless, I'm never gonna make it, you know, whatever. We don't say, oh, no, you're gonna be fine. We actually go in and say, oh, yeah, that's really interesting what we did, how'd you get that way? And what's that about, and then work from where they're at, to build them up by giving them experiences and feedback, continuous feedback, which they can't deny. Because if they record recording, to hear their voice back, they start to convince themselves that they're better. So one of the things that's really important, I think, particularly in the recording area, here in our training is for people to get feedback. So they teach themselves more than anything and convinced themselves.

Toby Ricketts

Hmm, that's, that's a very interesting, I'm fascinated by the, I haven't really delved into a little bit, but the the psychology behind voiceover, because I feel like it is such a deeply ingrained thing. You know, how our society has developed, and I mean, and how I know chimpanzees use the voices of others, and how language has evolved. And then how we take that language. And we were able to talk like we're doing now about very advanced and often abstract concepts. And all of that has this kind of emotional subtext. And that's what what I think, when voiceovers, either consciously or unconsciously, can tap into that subtext that they're generating, when that aligns with the script. That's when you get the most powerful voiceovers. When the word you're saying and that the the tone that you're you're talking about is also reflected in this kind of ethereal subtext that's being generated, by the way it's being voiced. You know,

Juliet Jordan

very, very much so of course, when I went to lamda, I trained in acting and there's very there's millions of angles that we go into to make sure that we can get engaged with a character and that is absolutely relevant to to voiceover it's about total engagements and acting job basically,

Toby Ricketts

I have no straight voiceover Isn't it like you know, even

Juliet Jordan

everything one so we always have, even if we're doing a corporate narration, we're always somebody talking to somebody about something and we're somewhere right and One of the things we always we have this little formula that we give our voice voiceover trainees about the questions they need to ask just to get in to the character, and everything is a character, basically. So you're never just sort of, Hi, I'm the presenter from news 65 talking to so and so you're always engaging in some, and there's, there's ways of doing that. And of course, some people find that very difficult, they have this sort of bland thing. And quite interesting, because some people over engage too, you've probably noticed that, you know, particularly with find people who have had, maybe acting training they come in and they overdo it. So it's how to, to act more like a screen actor, actually, and much more subtle, very much in touch with yourself. Mm hmm.

Toby Ricketts

Absolutely. Yeah, it's, it's so interesting when we get, you know, new people in the studio, and often it's, it's a case of giving them the tools to, like I talked about them overcoming themselves giving themselves permission to let go. And I feel like people are often afraid to stick their heads up, and, and be different and be noticed. But that's kind of the one thing that we have asked to do as voiceovers, especially in auditioning is to, like, be different. And, like, there are some seem to be some people who are better than others at being able to tap into that, though. You know, you get some people who, you know, you they do a reading and you say, Well, that was that was good, but like, you know, Can you can you try doing this. And they do it again, exactly the same as if they haven't heard the direction. And it's, it's like, you know, some people are able to change their voice massively, and others are not as able to do it. And I still kind of maintain that, you know, with enough training, anyone can become a voice artist, but it was going to take some people a lot longer than others. Would you subscribe to that? Or do you think there's people that are? Yes,

Juliet Jordan

I would, I would definitely subscribe to that. I mean, some people have a greater connection with their inner emotional life than others, because they've had different life experiences that have got them to the point that they're at. And some people may have, unbeknownst to us had, you know, been attacked by a pedophile or something, and, and completely closed off an aspect of themselves that they don't realize, and then they get activated, and then they close off again. So one of the things that we do is try again, try to find out a little bit about more about the person who we're teaching, and how best to help them navigate themselves, their own psyche, so they can get into that space of engagement. But yes, you're always gonna find some people who are much better at it than others. And there's some they're amazing at that. I mean, they've just jumped anything. Oh, my God. That's great. That's excellent. The one thing that I think you've probably found, like we have too, is that there's part of us that feel a little bit difficult about training people in voiceover, because there's an overabundance of voiceover artists. And this might move us into that conversation about what what's happening in Australia, too. Right? There's everybody in their brother and sister want to be a voice artist, because they think they can make a quick buck, as I'm sure I'm talking to the converted the very listening here. But we all know that it's an art form, just like anything else. And it does require a skill and training and, and persistence, and business acumen, all of that sort of stuff, which is quite good, because some people will drop out because it's too hard basket. When we're training people who want to do voiceover we, we can sort of find out who really is going to be capable of doing it and other people who aren't necessarily so capable. However, what they will be gaining skills in the how to use their voice, which will be useful to them in any profession that they're in, but very upfront with people just to say, look, this isn't, this isn't as easy as you think. And we really need to get real here,

Toby Ricketts

huh? Absolutely. I think people do have have heard stories, or they've heard about how much sort of certain voiceover artists make, you know, it's like, you know, I did an hour session and I got $3,000 or something. And people think, Oh, they just went in for an hour and they got $3,000 When there's been like 40 hours of work to get to that point that like to just that job. And that's little and all the training and stuff you have to do. I compare often to like, if someone deciding that they're going to, like, be a concert pianist, and they're like, I really liked piano, I'm going to become a concert pianist, listen to this and just going in, like bashing away on a grand piano. It's like, well, people that is making noise on a piano, but people aren't going to pay to hear that. Like that. There's a big difference between being able to, like make music from your instrument, as you say that, you know, you need to put the hours in in order to actually you know, move people with your voice. It's just a lot more convenient to have a voice to carry around to practice on the distiller grand piano round. So, you know, portable Yeah, exactly. But I yeah, it I feel like it is changing. Little bit lots of people want to have a go at voiceover. But yeah, I don't I'm not sure whether we're doing a good enough message of, of actually telling like how, how difficult it is or I mean, it's difficult because so many people who have made it as voiceover artists have always been passionate about it. And I found with my training that that's the thing that really separates people who, who go on to do great things and become full time voiceover artists, and the ones that do sort of flower flounder around for a little bit, and then sort of eventually, you know, give it up is the passion that they have for it. You know, if you've got this really deep passion for it to start with, then any practice you do was really fun. And it doesn't feel like work. It's like a hobby, you know, that may eventually lead to you getting paid. So, you know, do you offer any advice for people who are starting out like the best ways to get success as a voiceover artist?

Juliet Jordan

Yes, I would say definitely engage with that passion, and find and find it in yourself, and then get technique, and then know where to go, what to do and what you need to put together. And at the same time, don't give up your day job a lot of the time, right, so that they're not suddenly put under enormous stress, thinking everything, putting all my eggs in one basket, realizing that there's a progression, and yeah, you can hit the jackpot. I mean, for instance, I'm actually a walking case of that. I mean, a lot of the things I've done, I've just walked into and just got the big thing, without hardly anything. But if you're right, though, to get to that point, I actually had a whole life training and stuff beforehand, but I don't actually think I didn't think of that at the time. It's just like anything, where's there's a TED Talk and whatever about having that 10,000 hours of doing something over and over again, to actually then have it really embraced in your being. So become masterful at it. And a lot of people who are passionate and having fun doing voiceover are actually already masters at it, because they all through their life, they've built into their psyche, this skill set that that's good. I think a lot of people's passion is being sorely tested at the moment, though, because there is a lot of risk and threats coming in to the voiceover industry.

Toby Ricketts

So let's talk about the wisdom industry in Australia, because it's something that I have been a bit unfamiliar with. I've you know, talked with Luke Downes from RMK, about the sort of industry over there, that was a year or so ago. The thing I still I'm sort of interested to see what happens is, you know, there's been a very stable state of voiceover where you've, you've had the big agencies running the show, and you've got, you know, voiceover artists with beepers who are just jumping in taxi as soon as they get the beeps sort of thing like Batman. And, and that's, that's been the sort of professional realm, there's been sort of dabblers, probably freelancers and stuff around the edges. But I mean, like happened in the US, you know, five to 10 years ago, there's there was a tidal wave of home studio people, and and then work to satisfy the demand for voiceover there as well. Being, you know, people like independent directors who are just shooting stuff on on DSLRs. And making small films, they don't have the budget. And it's not really a big production. So it's like, they don't want to pay the full agency rate for TV commercial, because it's just going to be something that they show, you know, maybe a couple of 100 people. So there's, it's like, shattered into a million pieces, the voiceover market, and there's all these different types of voice jobs around. And Australia is probably on the verge of responding to that. And, you know, with people doing training, like yourself engraved for the brain, I feel like there's gonna be more people setting up to service that market. Would that be an accurate description of how it's evolving? What are your predictions for how that's going to work? Well,

Juliet Jordan

it's quite interesting. You probably know that we have. So it's almost like in the sort of 1980s or something, I guess. Yes, indeed, the setup here is that people have voice agents and there are about 3.5 agents in Sydney, there are major there are major because we're, we're 25 million people in this giant land or so. And all of our work is set in the major cities around, of course, the major, major place is Sydney. Secondary market would be Melbourne, and then we have Brisbane, then we have Perth, then we have Adelaide. And then we have maybe Hobart, and Tasmania. Something happens in Canberra from time to time, but mostly everything's there. And that's how it was in the beginning and how it sort of still is now even though the internet is around. And we tend to go to studios or we have up until the pandemic pandemic, excuse my pronunciation, gone into studios, and that's half the fun really. So we're called in like, okay, get to the studio such and such forever. And so we'll race to the studio, your agent tells you you get there, you get the job gig, you do the job, walk out after an hour and away you go then Then the agent sends the bill. And then you're floundering around waiting for the next

Toby Ricketts

gig. Yeah, so most everybody hold down another full time job doing that, because you couldn't just

Juliet Jordan

Well, that's one of the things that was caused me a bit of difficulty because I was running this big organization the same time, and some often, there would be a call out for a gig. And I couldn't go well, because I was running a workshop or something. And what I used to do is I would put myself out. And of course, that's very difficult for an agency to deal with, because they want someone who's there all the time. Well, it worked for years and years and years. But in the end, I think it just became a bit difficult for all of us. Because, you know, it just is. So that you have to be on, on on tap, on call ready to go like, like a Uber driver. Yeah. And so that's the way it was. That's where it's sort of still is, but things have changed since the pandemic, because of course, people couldn't go into studios. And so the people really felt the brunt of the studios, by the way. Yeah, so they're sort of collapsing, left, right and center. Eventually, we were allowed into studios, but we had to take our own headphones. Interesting. I don't know why they if they wipe the mic, or anything, but so so we would go in and do things there. Of course, we began to start to do things remotely. And that has caught on. And there are a few there are a few very good voice artists who actually are in Australia, but they originally came from England, myself being one of them. But there's, there's some other good ones. And they they already had a lot of experience, actually with the international market. So they had home studios, and they just, you know, killed it. Fantastic. Yeah, totally. But a lot of people haven't still haven't even done that. Yeah, well, we're not quite there.

Toby Ricketts

It's it's it's a very technical part of the whole game. Like I'd say you need to be an independent voiceover just now you need the craft of voiceover how to actually be a voiceover, the business skills to get the work and to market yourself and to do all the billing and tax and everything. And then the tech side now is huge in terms of you have to run your own recording studio, and deal with other recording studios, because they're the ones that are expecting flawless audio. So you need to know what their perception of flawless audio is. And then meet that with with the your technical requirements and build build the right studio. And I feel like standards have slipped a little bit in terms of broadcast audio, like you can get away with more than you used to be able to get away with probably, but it's still a very big hill to climb for a lot of people is is recording and editing as to

Juliet Jordan

why we chewed into your wonderful seminars on how to do audio because you're an audio whiz. And this is where we recommend gravy for the brain to our clients too. Because it is it's a wonderful resource for all sorts of things, but particularly for the technical side. And so you're a bit of a star over here,

Toby Ricketts

right? Oh, that's good. I should do more technical because I feel like people get bored of my technical stuff, but clearly not I'm, I always find it very easy to talk about because I'm I love technology and I love sharing it so

Juliet Jordan

fantastic. And there was also one that I saw the other day, which was very well presented by the gentleman from Canada, who Graeme Spicer. That's right. And he made it so simple, but not patronizing, but it was really good. And so we've had some good comments from some of our clients saying that was a really good simple way of doing things.

Toby Ricketts

It was very good. Fantastic. That was that was I congratulate him and let him know. Absolutely. It's fantastic. What trends do you see in the Australian market? We've talked about the trend towards female voiceovers. But there's there anything is there been this, you know, ubiquitous trend towards the casual, you know, just say, well, you're telling your friend read

Juliet Jordan

that that's been here for a while now. There's been a trend definitely to for the compassionate. And the sort of compassionate female sort of breaks it in at the moment. The males, though they're still a bit blokey. And let's have a bit of fun. And I think as everything winds down, it's really interesting, actually, because, you know, we were all locked up for two years, and we've just thrown open the borders. Well, everyone's thrown off their mask as well. It's like nothing has ever happened. People are wandering around, we still will be okay. Okay, keep away, keep away, then now. It's just like, Oh, hi, how are you? Breathe, breathe, breathe, is interesting.

Toby Ricketts

We're not yet there in New Zealand, where we're going through the wave at the moment, but I think we'll come out the other side and hopefully be like,

Juliet Jordan

Well, we still have it, we still have just actually as much, but it's suddenly instead of being the front page news, it's sort of down on page five. What we've got at the moment if we've got the course the terrible situation going down in Ukraine, and then the situation here in the floods, so that's what's going down here be

Toby Ricketts

horrific, isn't it? So with you, I'm just conscious of time and I do want to To give us a big long chat about AI and TTS because it's kind of your specialty in Australia, like you have led the charge and in kind of heading up. And for those of you who don't know what we're talking about, do you want to just define the terms? Ai voice, TTS. Like, what does it all mean? Just boil it down for us.

Juliet Jordan

All right, well, AI voice or AI is artificial intelligence. So it's usually a digital compilation of something. And when we talk about AI voice, it's basically taking all of the sounds of your voice and digitizing them, which is quite easy, actually, if you think about it, because even as linguists, we can break down sounds into phonemes, etc. And we do that, you know, when we teach various articulation exercises and stuff. So all this is is a digital rendition of how we speak, which is not really rocket science, quite easy to do.

Toby Ricketts

Just gluing together different sounds that we can make effectively. So it's just gluing together the different sounds that we are capable of making.

Juliet Jordan

Exactly, exactly. So it's just a compilation of all of the sounds, you just digitize them and put them together now where artificial intelligence fell flat to start with, is everybody sounded like a robot. Right? And, of course, no one wants to in advertising buy from a robot unless they're buying robot wear or something.

Toby Ricketts

So Stephen Hawking, and you've kind of that's what you sound like.

Juliet Jordan

So so the thing that's threatening now to us in artificial intelligence is the the clever tweaking just like if you're in a recording studio, you know, you can tweak the voice and equalize and compress and all that stuff. Well, of course, that's all being done with people's voices to try to tweak for emotions and cetera. Now, you might think emotion is my God, that must be how do you do that? Well, there was a study a long time ago by a bloke called Manfred Klein's I think it was, and he made a study called Sentix. And that is a study of how, how emotions actually have a wavelength. And when you go and you hear certain things, and this wavelength, it can be either an audio wavelength, or it could be a visual wavelength of color. Because everything has a wavelength, it's all vibration, we are vibration, right? We have We are affected by that. And in fact, it's very interesting. If you watch the news, for instance, and you hear somebody recounting some, something that's really moved, that you will find, you will pick that up as well. And you don't know what why you're picking up that vibe, but essentially, their auditory wavelength is signaling it. And they're also their facial expressions going into certain things. So these wavelengths we are picking up all the time. And so one of the things is, is that people in in artificial intelligence development are beginning to study how to do that, because again, you can break it down into how to do it. It's, again, not rocket science. So the difficulty for voice artists in artificial intelligence, well, there are many of them. But one is that it's getting better, the scientists are getting better and better and better at reproducing sound to such an effect, that you really, there are some where you can't really tell the difference between your voice and, and an artificial or synthetic voice of you. Of which I've had mine made. And I can, it's very interesting. It's very convincing.

Toby Ricketts

It's, it's interesting, like the this the thing that I still find is because you know, they have gotten better and better and better. These these artificial voices, but they still aren't able to pull context from a sentence, a complex context. And then, you know, end the sentence in the right way. Or like this, there's the moment there's nothing other than vanilla. Like there's there's just telling it like it is theirs they haven't mastered emotion as far as I'm aware, apart from like, video game emotion, which is very big and very, you know, it's very, like crazy. Well, um, but soft emotion, like you're talking about the trend towards like a sympathetic read or something warm and comforting. Like, it's definitely not that nuanced yet, like, well, and gotten into that.

Juliet Jordan

I hear what you say, but there will be there will be it just studied and there'll be able to do it. I tell you what, everything's getting faster. We're talking about what what's that computer that can beat the chess masters and stuff because it computes so fast, right? Well, people are feeding in data all about all of this voices and stuff. And the computers with that sort of brainpower are coming up with solutions pretty fast. So don't think it's not going to happen because it will. And that's one of the things that we have to do now to protect the voice artists rights. And that's might lead me into saying some other stuff in a minute.

Toby Ricketts

Right? Okay, cool. Like there are a few Australian companies doing this out there. I'm trying to find my head notes on a few of them, but I think I think I threw them out there was there's one company in Brisbane. replica replica. That's right. And they were then great. Yeah, exactly. And they like, it seems to be that the one of the leading reasons that this, this seems to be two use cases that are actually kind of winning at the moment, and I feel like a lot of you know, work will go their way. One is in the era of explainer videos, where you know, it's basically a cost thing, if you can get the cost of voiceover right down. And it doesn't the quality doesn't matter that much. Like if you go to a business that has a few customers, and they've got a video that says what they do, if the voice sounds a bit synthetic, it's it still kind of does its job, like you think, oh, that's fake voice, maybe people don't realize, I don't know. But like, it feels all a bit sort of plastic. But that's that's kind of fine. Like, that's, you know, that's, I feel like that's going to take the entry level people into the industry, which is a bit of a shame. Like, that would be your first kind of voiceover gigs. And those easy elearning explainer video scripts, where you don't really need much acting. And the other use case seems to be around computer games. And the fact that, you know, they're introducing what's called dynamic content into video games, where there's no script, effectively, you know, that we've all known about chatbots for a long time, which can have a conversation with you. And it'll sound like a, you know, it'll feel like you're chatting to a real person. And there's time to integrate this into video games with, you know, a character that comes up to you and starts talking to you. And they're not actually on any kind of script, they're making it up as they go along. But of course, all the lines and video games are usually voiced, you know, well, before the video games released, there's a whole mess of past stack of them, the voices have to read. And they're all just fit into the game the right times with dynamic TTS. The lines will be fed in and generated on the fly along with the text. So it is like literally like meeting new characters in every voice game so that, for me that's like, Well, absolutely, there's actually no way to solve that with voice artists at the moment. But if you want dynamic content, you can have someone in a booth reading real time, all the stuff that AI generates. So so that is a that is a really interesting area for me. And also like talking about digital first voices, where they've actually haven't sampled anyone, they're actually starting to see how, how speech is made, and then come up with a new voice, which is complete, which is not anyone's voice. You know, it's kind of interesting.

Juliet Jordan

Not only that, but they're also combining people's voices, right to to create a new voice as well. The other area too, is customer service, to where their customer service, people talking back to who aren't there. But yes, this the intelligence behind everything is jumping about by leaps and bounds. Absolutely. And the other, the other area, too, would be IVR. And all of that is true, yeah, would be an easy picking. The one thing to think about is that at this point in time, one is more fun working with a voice artist, two, they're not as expensive as everyone tries to ride on their, you know, blurb and three, they're actually faster to usually, because rather than twiddling knobs to try to change the voice quality, you can just tell somebody totally, and they'll do it as quick as anything like that. So I think that that's, the more that we go into automation, the more also we're going to want to have human connection to. So that's one of the saving graces for this. But just like beater, VCR, you know, the video stores, the record players and stuff, every everything goes through this phase of fading out. But of course, records are coming back. So it could be that it'll pick out the people who are really good and sort of get rid of the people who possibly should be maybe looking elsewhere to do something.

Toby Ricketts

And is there any way? I mean, you know, you've been an advocate for voiceovers rights through this with over the open voice over network, correct? Yes. And how can you defend against the technology that will effectively just undermine it or make, you know, intermediate voiceovers irrelevant?

Juliet Jordan

Well, that's what we're doing. at the crack of dawn, or the middle of the night, because I'm in Australia, and everybody else is in the States or, or Europe or whatever. We have been meeting for over the past year or so, to figure out how are we going to save the day, right for what's the what are the harms and the uses and everything of synthetic voice, which is what we're talking about here with VoiceOver? How can we somehow rather sets guidelines before it becomes a complete shootout? Yeah. Because it's a case of if we can jump in fairly soon with something particularly of trying to appeal to people's ethics, right? You'll see a lot of these companies, the synthetic voice production companies, which by the way, many of them started with, with open source software that they've just gone in and then totally give me give me

Toby Ricketts

your handles toggle on to is most of those voice platforms, you know, Speech Hello, exactly. And this just have literally just copied Google's model, made their own models and just put a platform around it. And that's it. And no one really realized, like, I thought when I got into it, I was like, Wow, all these places in developing independently, their own voice synthesis things. And they're not, they've just literally taken all Google's research, downloaded it into their own website, and they're selling it off. That's had the massive downside of being, it only comes out at about I think it's 20 2050 kilohertz or it's 22 kilohertz or 32 kilohertz, it's not actually broadcast quality, and you can hear it when you hear when you

Juliet Jordan

pick No, yeah, exactly. Drastic,

Toby Ricketts

you know, yeah, I can hear the instant because it's not, it's missing all the top end that you usually record new Ss and stuff. And it's not because as soon as you double the frequency, you're at least cubing the amount of processing that it takes to do that, that sort of work. And no one's willing to sort of go that far. So that's a really interesting hurdle, that there are aligned that no one's really crossed. Yeah,

Juliet Jordan

well, there there, there are a few people actually. And there's a bloke who wrote a wrote his master's degree and to develop this thing called Lyrebird, right, which is at the basis of a very good software, called descript, which is the one that I've had my synthetic voice made with, and the it's incredibly handy, in a way for a producer and also for a voice ISIS. Interestingly, for instance, if you're given a script, right, everything is written in text. And if you have made a synthetic voice, which requires you to record a certain amount of not line after line, actually, had you read a whole heap of David Attenborough's latest documentary or something, right. And you they need less and less and less now, it used to be lots of lines, but not so much

Toby Ricketts

anymore. Yeah, I did one that was like 10,000 20,000 words. Yeah, yeah. Ridiculous.

Juliet Jordan

Things that don't make sense or anything. But this one was quite interesting, really, it's like was like reading a docker. And then what happens is, is that you type something in, and then let's say a word has changed. Someone's, your client says, Look, would you please change clients to clients, or whatever. So instead of doing a drop in re record, blah, blah, blah, you can actually just change the type, you just type the script differently. And your synthetic voice will fill in the the bit and if it's a good synthetic voice, you can't tell the difference. And so it's a very quick edit. So it's, there's a lot of people doing their podcasts that way, you can also link it up with visuals and, and whatnot.

Toby Ricketts

That's right. You basically go in and voice something, it converts it into text, and then you can basically edit it afterwards. And yeah, absolutely. Audio again, it's just,

Juliet Jordan

exactly it's gonna You can even visuals as well, because it has the capability. And also, I highly recommend going to their website because they have some of the cleverest marketing videos I've seen in a long time I've seen really, did you? I don't know, I

Toby Ricketts

know, I've seen that six months ago. And I thought that is a very compelling marketing video, like very, very compelling for someone like me, it's a bit of a.

Juliet Jordan

But what I wanted to go to and warm voice artists is that, that a lot of these synthetic voice production companies have they have terms and conditions, right. And of course, as temperature conditions, we know they go on forever and ever and ever and ever one rainy friend, right? And so sick. Yeah, I agree without ever having had a look. Well, this is where they catch you out. Because they have things about how they're going to use your voice, how they can keep your voice, how they can distort your voice, how they can mix it with somebody else's voice, and whatever. And once it's mixed with somebody else's voice, whose voice is it, right? And all of this, and this is the thing that we're doing at the open voice network. We're trying to figure out all the parameters that need to be understood, particularly by production houses so that they don't go and rip off us. Voiceover voiceover artists, right? Because I know that you probably know that we're sweet people, we tend to want to just do the best for everybody. And we'll bend over backwards to help and flexible to the point of contortion isms, basically. And this is something that we need to put our foot down just like we have, you know, sag AFTRA and here in Australia we have media entertainment arts allow alliances which you also have a New Zealand to right, because we share the share the same thing. Yeah, it's

Toby Ricketts

definitely has a presence over here. I'm not sure if there's a formal presence or whether we're just whether the agents well,

Juliet Jordan

you actually do you actually you actually do have somebody who's the Chief of New Zealand and everything. Oh, good.

Toby Ricketts

I should be Yeah.

Juliet Jordan

Well, you might have to find out about that. Yeah. Well, she she was a she last time I looked. But we're going in and trying to figure out how to get some sort of rules of the game set up. Right because people actually tend to be pretty fair. They know. But the one thing is at the moment in time, everything is stacked in these terms and conditions against the voice artist, one of the, I mean, sorry, go ahead,

Toby Ricketts

one of the arguments will be that they'll always be someone that will allow their voice, you know, if someone puts up a job for 500 bucks on one of the voice platforms and says, you know, hey, digitize your voice, we'll pay you 500 bucks, and we can use it for anything, there will be someone that goes for that there might not be that good. And maybe that's, you know, that's the argument against us that, you know, well, yeah,

Juliet Jordan

there. There's always going to be that. Yeah, right. And there's always going to be beyond that. Remember, because this intelligence is being able to recreate voices, no matter whether it's a real voice, it's got enough data, to get all the real voices in the world, you just analyze all of that stuff. And you can make anything this is this is like a witch's brew here. Right? So we are basically sitting on the potential to be wiped out. Not quite yet. And, and not totally right. I know a lot of people saying, Oh, don't worry, if you do still have a lot of work and stuff. But actually, you're not going to have a lot of work in that in many areas. But if you do want to have some work in that area, then we're gonna need to protect ourselves and have some rules of the game. So that's why we're going guns blazing into sorting this out as fast as we can.

Toby Ricketts

So how does that work in Tim, like, practically, is that does that happen at a state level, like in terms of countries legislating, and having formal legislation that prevents people from, you know, having royalty free digital voices? How does that actually enacted and who you love?

Juliet Jordan

Yeah, well, that's that's the that's the trick. So one of the obviously the bodies that are quite helpful unions. They're the ones that and particularly like in Australia, or union, it's actually set the rate for voiceovers one of the difference, major differences, which I think makes it quite easy to function Australia is that we have pretty much set rates for things we don't do all this negotiation, business agents, the red card, and they will Yeah, well, they agents obviously negotiate extra here and there, and particularly for international work, but but there's sort of rules of the game in place, and it just makes it flow really easily. People know that they're going to pay this this for this job, and blah, blah, blah. And it makes everything pretty smooth. Difficulty, of course, for Australian boys agents, voice actors trying to go overseas is that they get absolutely flummoxed by all this negotiation business. They think, Oh, my God, I don't know what to charge or do I do the charge for fiber? Or I don't know what's going on. And they get lost? Completely. Totally. Yeah. Which is, that's why we haven't seen quite quite a lot of voice actors going international.

Toby Ricketts

Right. Yeah, I mean, great for the brain obviously has at some rate Guide, which we've tried to make a central point, which is international, because there's there's plenty of centralized voice records that there's the VOA rate card, and there's the mea rate card, and then there's unions as well, which have their own separate record, and growth for the brain. Anyone can check out at rates dot growth for the rent.com. And you can put in your country and what the production isn't, it's got like, you know, local persons said what the kind of the rates are, which, which is, you know, I think it's quite helpful. But the in terms of going back to like the union setting rates and stuff that the union in the States, especially, which is where this will probably be ground zero for in terms of AI voice stuff, you know, the unions have been losing ground for for decades. And in terms of that, there's been more and more non union work, there's still some, you know, there's still a good healthy sort of core of in union work, but it has been less than less since like the 90s. You know, when when they hadn't, they didn't, arguably, they didn't really keep on top of you know, taming the market and keeping people in line. So I just wondered, like, they'll have to get a lot stronger if they're going to move into this tech space, which they might not understand as well, because it's evolving so quickly. And if you have digital first voices, where someone just tweaks and tweaks and tweaks until they go, Oh, that sounds like a real voice. That doesn't belong to anyone. So is that exempt from the

Juliet Jordan

Yeah, yeah, this, you're right. It presents a lot of challenges. That's why we also want to educate voice artists, you know, that one, that's the whole point of where the brain to is to educate voice artists about what exists, what's around what your rights are, to stop sort of the prices going down and to know and to support each other. So we want to we want to team up here. And the one thing that I would like to say to all the gravy of the brain is particularly those overseas is don't forget Australia. We're a big gig out here. You know, even though it might seem like we're the back of the boondocks or something. It's interesting. I'm sure many of you have visited Australia, but for those who have not, if you live in Australia, Europe feels like next door, right? Unfortunately, with all this war going on, we were very moved by the whole thing, right? But I'm essentially from the other way, because I was born in England lived in England, when I look back to Australia, it wasn't even in my mindset, you know, like, Australia. Where's that? That's somewhere and What's New Zealand? That's New Zealand lamb. I remember that from butcher's shop. Right? That's about it. But see if you can wrap your mind around, including us where the Asian Pacific area, we're huge. We've got Singapore, China, Malaysia, Vietnam, all this sort of stuff. These are markets that are whopping, there's billions of people here. So don't discount us.

Toby Ricketts

In terms of that's why Ray, are you talking about cutting in terms of casting Australians for those roles, or moving creative agencies to Australia?

Juliet Jordan

Ah, interesting, you know, thinking, putting Australians into the loop in terms of perhaps narrating things, because one of the things is that companies around this Asian Pacific area you probably discovered, because you do these multiple accents and stuff, which I do also, the thing is, they want this middle Atlantic Trans Pacific type of accent. And Australians, if they're not, you know, aka Australians, and then like that, you will find there, they're actually very good sitting in the pocket of this particular area. So lots of lots of markets around this area could be served very well with an Australian or New Zealand voice that's toned down, right. So we don't want it we're not talking about shrimp on the barbie. Right? Dandy stuff.

Toby Ricketts

Yeah, I wonder if we could come up with a new accent that's like an APEC accent. You know, it's kind of got a bit of Australian but if New Zealand and maybe even a little bit of Asian and it just feels different from that northern hemisphere middle, and it's like the antithesis to the mid atlantic vibe. Because I've done voiceovers like that for Microsoft, I did run for which was like an Asia Pacific region wide TVC where they wanted like a little bit of an Asian accent, but a little bit of kiwi, and you know, and a tiny bit of those American vowels, just to sort of you know, because because quite a lot of the Asian countries have the rotate our way back in the American accent. So it's gonna be interesting to see what happens with accent trends and stuff as well. Well, there we are. So we,

Juliet Jordan

we've got a challenge on our hands to accent What's that? Hey,

Toby Ricketts

APEC, the APEC accent, I'm gonna I'm gonna start promoting myself as I did. So, let's spend a tiny bit more time on the AI stuff with a little bit more time. Again, where do you see it going? Because like, if you can't legislate against it, and technology, like like, because the feedback I've heard from like the voice 123 trial, you know, voice 123 did a trial with AI voices alongside regular voices on their platform. And, and there's, there's a, there's a class of clients who don't care, they just want the voiceover just just a you know, whatever, cost less, I don't really care. But most of them wanted performance over price. Yeah, especially in the kind of, you know, the say, the top half of the median in terms of spend. And that bodes quite well for voice artists, I guess until the technology catches up. Yes. Like, what do you see as the future? Because at the moment, I mean, hopefully AI peaks too soon, everyone hears it and goes, That's rubbish. And then they don't select it when it gets better in the future? Because they just think that's rubbish. That's

Juliet Jordan

interesting. Yes, I think for some people, that would would be true. I think it's a case of like anything, when anything new comes in, people sort of find it fascinating. And they tried to twiddle the knobs and use it and stuff, then they find it too hard, or it's not really as good as you think. And then they either drop off of it and burnt basically don't want to use it again, like some of the people you're talking about. Other people will sort of come as later. It's just the, you know, different types of people who buy things at different stages. And so people come in later when it's more developed, and they'll say, Oh, this is easy. This, why didn't I do this before? This is fantastic. This has saved me a whole heap of money and whatnot. And then of course, there are the people like the luxury buyers, like you said, the people the top end of the market with the money. Why waste your money on artificial when you get real for heaven's sakes? Yeah. So essentially, they are buying, like prestige buyers, you know, they'll buy the Bentley for heaven's sakes.

Toby Ricketts

Yeah, why not? I wonder if there's a strategy to kind of try and get rid of AI. before it even starts is what what it is, is a list. Let's get rid of AI. Well, in terms of possible, less successful would be like What the? What the meat industry did when vegan products started getting onto the market was they started their own vegan meat companies and made it awful and flooded the market with terrible vegan products. So that people tried them, hated them and then went back to eating meat allegedly. I don't know if that's true, but it's a great strategy potentially. So like maybe you know, ovan could actually develop its own terrible voices.

Juliet Jordan

Okay, I like that. Server terrorists. Ai team going in to destroy the AI world. I'll put that to the meeting. We're having a meeting next week.

Toby Ricketts

I think they'll find that awfully fascinating, amusing, if nothing else, you would have heard of the Bib standing story and tech. Yeah. You know, she's a great for the brainer, of course, one of my fellow territory controllers that set a precedent in a way that people couldn't just reuse software involving someone's voice on another platform. What was Owens kind of response to the bib standing case?

Juliet Jordan

They thought it was absolutely fantastic. Absolutely fantastic. And she's part of our group now. She's up for a couple of meetings. And another person too, who's done an enormous amount, I think for AI and educating voice artists and Gan boozer with her wonderful series, her podcast series on voice and AI, which I highly recommend people. People see she's her husband also works in in AI too. But she's doing a very good job, interviewing some really interesting people in the production end of AI and finding out what their thinking is. So definitely tune into her podcast on vo boss, that's good. I don't if I'm allowed to mention that, but I think probably she's an affiliate.

Toby Ricketts

Actually, I listened to her episode about I was doing some research on a an outfit called scribe audio don't know if you heard of scribe audio. But they they're an AI voice company, which has come up with this concept of digitizing the back catalogue of publishers with AI voices. Yes. So instead of their big titles, which they get voiced by audiobook narrators, there's all these books where they only sell 100 copies a year. But the AI is voicing them. And they approached me to be one of the like narrators that did this thing. And so I wanted to know more about the company, and they seemed really good and legit. And then they sent through the final contract. And I hate contracts. And I never read them. But I thought you should read this one, you should absolutely read it. And I did. And I found two clauses, which gave me quite a lot of concern. And there were along the lines of we can use it for anything we want. You know that it's an infinite time period sort of thing. And I was like, I want to ring fence some of this like this is not I'm not okay with this. And I never heard back from them again. So I don't know whether it's just because they forgot about me or whether because

Juliet Jordan

now you would have been causing too much trouble possibly. I know, we know about that. And that's a lot to do with that is a definite market, there are loads and loads of books that are, as you said, not many, you know, just like 100 copies or whatever, that they want to be turned to audiobooks and AI works really well for that. So they want to do obviously as a as a voice that they could distort to use for loads and loads of these books. Now, if you had a greater I think you got paid per book or something. So you actually did get residuals as it were, which is quite a good deal. But yeah, no, then the contract is they can use it for anything. Yeah, it's difficult when they say they can use it for everything and distort it and stuff. And that's what a lot of the terms and conditions say that's why we got to read them, then we got to say something about that. But yeah, so this is you've also brought in a possibility for voice artists, though, because it could be and that's one of the things that we say here is that you can lend your voice to for good things. Right? It could be that you can make money off of it for residuals because you have one recording and they do all sorts of things with it and just keep getting some money in. But it's going to be a pittance, by the way, right? It's not like wonderful residuals that we tend to get from commercials and stuff. You can also lend your you can also lend your voice to people who don't have a voice. And this, of course, is what RuPaul Patel is doing. She's got a whole thing. She'd been at this for a while getting people's voices and then creating synthetic voices for people who, who need to be able to speak like for instance, in the olden days, I a young girl who didn't have a voice, right? For the through some illness or was born that way. If she wanted to talk, she had to have the voice that was an electronically recorded older man or something. So it just was weird. It was like was a call that that thing when Linda Blair sort of the exocyst or so. So one of the things is, is that they're now getting voices of all sorts of people in ages to help people who don't have a voice like Stephen Hawkins for instance, right? He there are ways of lending your voice and for good, that really helped people too. And also you can save your voice at different ages. So imagine your turn out to be old and gray and you think I can do a young voiceover I'm just going to whip up my young 26 year old voice. And so you get your 26 year old synthetic voice to do the ad and they weren't think of the range that you have. Mm hmm.

Toby Ricketts

It's so interesting, isn't it? All these possibilities but like you say what Be nice to have some kind of licensing structure around, or the ability to have a voice print that you could search the internet for your voice. And it would I mean, that would be a great tool, someone could develop a tool that would listen to all the ads playing on stations, and figure out whether you had been paid royalties on that if they were just using it without permission.

Juliet Jordan

That's That's true. And that, of course, is doable. And that's one of the things we're talking about watermarking. Yeah. Yeah, it's interesting. We had a Chinese gentleman come and join us for as a, as a guest, one in one of our meetings, and they want to set up a huge big database of people's voices in China. We said, an interesting idea, but I don't know if you're gonna get too many Europeans to want to do that. Interesting, but bear in mind, that's already being done. Yeah. Because and here's a real freaky one, right? Well, we already know about deep fakes and people's faces and stuff. But obviously, deep fake voices are being made. What's happening is, is that lots of this affects us could be trained a lot of corporate executives, a lot of big executives have had recorded shareholders meetings, and whatever, whatever their voices are recorded, and their voices are being then synthesized. And then people are emailing the lesser beings in their, in their company with a voice recording from the CEO saying, please send money to such and such. Yeah, in the past, it used to just be emails with the CEO signature and stuff. But now when God LISI his voice telling you to do it, where do you go? Right? So this is this is, people get very creative with how to use people's voices for bad as well as good

Toby Ricketts

with discernment to how powerful the human voice is, if the CEO does, you know, phone you at your desk, you're going to do what he says. And if you'd unless you know about that technology, as we do now, with, you know, email scams and stuff. Most people won't send money offshore from an email, but still happens, and I'm sure it will happen with voice, as you say, in the coming decades. It's at all. Yeah, it's all very interesting. It'll be interesting to see what happens in that space. Who knows when we'll actually have some answers to these questions.

Juliet Jordan

So that's, that's essentially why we're formed as a group to actually educate this educational organization, not, you know, when you're not, thank you for the opportunity to talk, by the way, because this is helping to start people thinking about the vague and not to be too complacent. And we're going to give them people ideas of what to do. We've got we've been drawing up contracts, that 10 templates of contracts, which look after the interests of both the production, the producer of the synthetic voice, and also the voice artists. And so it's a case of come pulling your head out of the sand, and actually realizing that we need to do something. Because it is happening,

Toby Ricketts

it is happening, where can people find these educational resources from over on?

Juliet Jordan

Well, you're going to find them from Oman, we're going to be talking about them, and we're going to be producing them. Also, we are developing a site, which is going to be an educational site that we'll be launching very soon, which is just basically going to be an educational site for people called AI voices. And it's going to be everyone can bring their voice in and, and talk about things. It's we're going to show you where you can get contracts, who the people are, where to go and stuff. So it's going to be a bit of a hub.

Toby Ricketts

Right? What's the timeline for development on that?

Juliet Jordan

Probably about another month.

Toby Ricketts

Okay, cool. It's quite it's, it's nearly finished. Fantastic. Oh, thank you for joining me today. It's been a great chat about all things Australia and voice and AI voice so well. Yeah. Thanks for your time.

Juliet Jordan

Well, thank you very much for having me. All the best

With 17 Audie awards under his belt, more than any other male VO in single-voiced titles, Simon Vance is an Audiobook legend.
Join Toby Ricketts and Simon Vance for an in-depth chat about the world of Audiobooks, and how a spectacular and improbable coincidence brought them together!

Find out about Simon Vance's early career,

how he ended up being one of the worlds foremost audiobook narrators,

how to perform differently as a narrator versus a stage actor,

what the trajectory and shape of an audiobook narration career looks like,

how to get experience before entering the world of audiobook narration VO,

the politics of Audiobooks,

Some behind the scenes stories of the Audible 'Sandman' series,

Some more behind the scenes stories about the Dune audiobook series,

Tips for maintaining characters,

Simon takes us on a technical tour of his home studio booth,

A discussion of home studios vs professional studios,

Why he enjoys the work of narration.

Enjoy! Visit simon's website at www.simonvance.com

Here is a transcript of the interview:

Toby Ricketts

Hello voice nerds. This is Toby Ricketts and this is VO life my monthly chat with people who are big in the voiceover world. We've got movers and shakers from all over from agents to actors and everything in between. So welcome. It's good to have you along. Very excited about today's chat, because I'm speaking with one of the biggest names in audio books today. He has out narrated over 1000 titles, been nominated for 40 audio awards, won 17 of them, he's in the audible Hall of Fame. I'm going to just keep going on because I want to get across how ridiculous it is. And it's got the most audio nominations for a single male narrator on titles of anyone. So it's my great pleasure to introduce Simon Vance to the podcast.

Simon Vance

Hi, Toby, nice to meet you.

Toby Ricketts

It's very nice to meet you as well. Just starting off with the one have you come across those coincidences in life? And you're like, what were the chances of that happening. And I just want to spell out exactly how we got in touch because it's one of the biggest coincidences that's ever occurred to me. So the scene is that I've just listened to the Sandman series on Audible, of which you play a part you've got a character role in that. And, and I wanted to see the film dune that was coming up. And so I thought, well, I'll I'll put, I want to read the text. So I don't so I can see, you know, the movies, I'm gonna listen to the audio, but before that, which also happened to narrate I hadn't quite started yet. And then my mum, who lives here in New Zealand with me said, Oh, I caught up with a yet an old friend that I haven't seen since like the 1960s the other day, because I saw him on Facebook. And he mentioned that he was in some sort of voiceover thing. And I was like, Oh, who's that? I might know his name. And she said, Simon Vance. And I said, that name, because I said, Where have I heard that before? And then it just so happened that you guys have caught up at exactly the moment that I've been listening to all your stuff on on Audible. So I was just blown away by what a coincidence it was, and what a small world we live in,

Simon Vance

was extraordinary. Well, it's got in a way it got smaller the pandemic help because of sort of people having more time to spend on computers and Facebook and so on. And that's what happened. I think I posted something and your mum saw it and said only you this island dance that we used to play with on the Brighton Beach, consult Dean and stuff. We had cats together and our families were very close. And I kept in touch with a couple of people. There's a girl Penny, who was a great friend of your mom's too. And and of course, you've brought your uncles I was gonna say your brother's No, that's your mom's brothers. That's what they used to come over to our house all the time, our birthday parties and everything else. Amazing. But she got in touch with me and said, and I said, Yeah, let's chat. So we got on and I mean, she's been over there for since the early 70s In New Zealand, and I've been in California for almost exactly 20 years now. 20 years next week, I think. 40 years. At some point, it

Toby Ricketts

doesn't really matter, does it?

Simon Vance

Oh, but anyway, we got in touch a nice fun chat and it was so much fun catching up and then you send me an email. And the funny thing is, it came to me, Toby Ricketts. You know, my mom. Ricketts Ricketts. I don't know any record. Oh, I know New Zealand. That was to Somerville.

Toby Ricketts

Yeah, of course. Absolutely. There was the connection. It was just it's amazing how these things come full circle. So you obviously you grew up in Brighton in the UK as a as did I great place to grow up. In terms of audio Becca, like, you know, when when you were growing up? Because lots of people think oh, you've always you've always done audio books. Obviously, you've had an interest from a young age. And you kind of did but there wasn't really much around at that time. Right? There was sort of vinyl records with sort of Richard Burton reading things was what other kind of influences did you have from a young age? Oh,

Simon Vance

the funny thing is, I mean, audiobooks was never going to be a career of mine. It was never a choice. This wasn't an active choice that's sort of backed into it. And became good at it by accident. But I was we growing up in England, born in the 50s. So radio, TV in the 60s, there was a lot of storytelling. Now listening to the voice on the radio, watching, listen, well, there was watch with Mother, listen with mother and re watch with mother lunchtimes, when you're really young Jacko normally was an afternoon show on the BBC. It's around 5pm 15 minutes of an actor sitting there telling stories. So that was an influence on me. I also happen to be very good at reading around during class being able to read and sort of I can have, remember a particular time reading I think, might have been a Joseph Conrad or something and just getting lost in it was about 14 or 15. But never really thinking this is what I'm going to do. I was into being an actor for a lot of time, but never took that seriously until I was in my 30s because it seemed to be a question refer? Well, it was something people played out, it wasn't a serious job. That was my original opinion. My parents were both in the medical profession, and grandparents had been and so on. So I was all set for maybe looking at that nearly became a civil engineering. We talk about that later. But I sort of moved away from it. But I ended up having friends at school Grammar School, in Brighton High School in the States, whatever it was in my teens, whose whose dad worked in the local radio station, and I started in radio. And then I went to London, and joined radio for the National speech channel at the BBC speech based. And he went there, and I followed him, because he went a few years before me, and I thought, Well, if he can do it, I can do it. And it seemed like fun, I enjoyed it. But um, and while I was in London, the RNIB, he worked for the RNIB, this friend who'd gone to radio for before me, he worked for the RNIB Talking Book service for the blind reading books for them for charity. And when I got to London, he'd left he'd gone somewhere else, but I was on my own, and I had a lot of spare time. And I thought, what did he do to fill his time, and I'll do that. So I started reading books for the blind. In the 80s eyeglasses, 1983, I first went up to London, and I started reading for the blind in one afternoon, a week for the whole nine years that I was up there, working for the BBC. And when I came to the States, I was determined to be an actor and I was in, but I didn't go to New York or LA, I was based in San Francisco, and there was a really only theater. So I did a lot of work in theater. But my then brother in law knew somebody who worked in audio books. And if you want to add some extra money to audiobooks, so I did some audiobooks. Or I got signed by this one company, Blackstone audiobooks. And I've been with them ever since. And that was the beginning. But I never ever saw it as a career path. I think that's

Toby Ricketts

something that a lot of my other voiceover artists, including myself, have remarked on that the fact that they always kind of knew it existed as this kind of, you know, Hallowed, you know, imagine being able to, you know, use your voice and get paid for it. I'm because I'm from a radio background as well. And, and there was always a sense that there were these jobs, but it wasn't kind of a real job, like I couldn't, you know, I couldn't go for that. I don't even know how to get into it. And it does seem to be a shared thing that you do, you gain skills along your life, and then suddenly, it just falls into place. And you're doing it and suddenly, like I'm doing it this is this is amazing, which might be different these days. Because there are so many more people, I think wanting to be voice artists these days, that there are more parts that are sort of just laid out for this sort of career that it is a valid career path. But at the same time, there's so much more work around for things like explainer videos and genres that simply didn't exist sort of, you know, five years ago. So it's interesting that, you know, it has changed this whole career and how to get into it.

Simon Vance

Yeah, I mean, as I say, for me, I sort of backed into it accidentally, that worked for me, because I have issues with, you know, wanting to be good at something, if I'm going to be a success at it, I need to be good at it. And I didn't need to be good at audiobooks. I was reading for the blind when I started it. That was my apprenticeship. And I came over and I thought, well, I can do this won't lead to anything. Whereas with acting, it was always a bit of a struggle, because you go into a casting or whatever, what do they want? What do they want? You're always thinking what's what can I do to make an impact. And I never had to do that with audiobooks, because it was never a goal. I got a good friend, Scott brick, who's another very successful audiobook narrator here in California, in Los Angeles, and he talks about wanting to be an audiobook narrator from a young age, younger than me, but he was, you know, that was his goal. Once he recognized it was it was a thing, he decided to go for it. So he took a career path. But me, it's always been a little bit accidental that it wasn't until about 15 years ago that I finally accepted that I was good at it. And I could make it a career and actually backed off doing theater and stuff like that. I'm back in. I'm in Los Angeles now and looking at working in film and TV at some point along the way. But that's yeah, I'm enjoying the audio books have been very good to me, and I've enjoyed them, but it's a complete surprise. But as you say, these days audio books, it's got a much higher profile. You know, I was working it in the 90s and it was just cassettes, then, you know, people driving along with 25 cassettes beside them and slipping one in the car each time and popular thing.

Toby Ricketts

Yeah, sales reps that were driving 1000s of miles a week.

Simon Vance

truckers are a huge audience. But you it wasn't until Steve Jobs or whoever the mp3 players and Steve Jobs particularly with the iPod that suddenly it became possible to have a whole book by pressing a button, a single button and suddenly in 2000 234 the business just huge it was growing before that but it just expand

Toby Ricketts

Usually, so that would have been sort of in the middle of your sort of your, your audiobook career so far. And you noticed a real uptick in, in sort of in sales and demand for for actually reading these books.

Simon Vance

Oh, yeah, it was very often down in the early days. I mean, I started I got here in 92. I started doing books either later that year at the beginning of 93. I can't exactly remember. But I was working for Blackstone doing books here. And they're working in theater, mostly. A very good year and 95. I worked in the theater every every week. Around 97 Business dropped off, I was still with only Blackstone. And it was horrifying because I was going through a divorce and separation, not necessarily in that order separation, then divorce. And it just it was it was crippling when when they backed off sending me books, because I didn't have anything else didn't have a lot of theater at that point. And then things started coming back later on. And it was very noticeable. For me. I think I won my first award in the year 2000. Then the next couple of years, and it was, as I say, 2005 Suddenly I had a job. So I stopped doing or doing theater because theater took me away, that was rehearsals every other week and, and so on and so forth. And and some of the audiobooks I was doing in the early days required me to fly to New York or Seattle or somewhere else to do the recording in studios. Because I was mostly recording at home, which is very unusual in the early days in the 90s. There won't be any of us who did that. Yeah. And sort of surrounded by a lot of the mainstream people until they realized, actually, some of these independent guys can do it.

Toby Ricketts

Yeah, absolutely. Just going back on a couple of things you said there about, you know, being in the theater and also doing audiobooks. And I've just come from a weekend teaching sort of how to do voiceover and there were some theater or actors in the room. And one of the things I had to tell them was about, you know, when you are doing on stage work, you are, you know, projecting and making everything big, so that in the back seats, they can hear what you're saying. But in audiobooks, it's much more subtle. And so you have to have quite a range in terms of being an actor, and then sort of bringing that back. And, and, you know, I told them to, you know, instead of projecting to the back seats, you're basically performing for the tiny person inside the microphone. If you've got any sort of thoughts on how it differs, you know, theater acting, the audiobook? Well, yeah,

Simon Vance

I mean, for me, I was fortunate because I did do all those years of radio, and broadcasting where you were basically, I and the cliche at the time, then and probably still is, you know, imagine your grandma sitting the other side of the microphone, and you're just talking to her, like, I'm talking to you just that, you know, I'm not gonna project to you told me. Hey, Toby. Yeah. And the difference to some extent, I think, is the the amount of breath support and so on, you know, you're on stage and you've got to project you've got to be Sapele. You can't be storming around Shakespearian, like all the times, you've got to be sat on that you so you give him more support. You don't have to do that the breath control is very more nuanced in the studio. It's much gentler, and yeah,

Toby Ricketts

because the mics up everything to listen, you know, it's a very sensitive instrument.

Simon Vance

Indeed, indeed, yes. You have to be careful. And it's, it's so storytelling is so gentle

Toby Ricketts

trust exercise, in a way, isn't it? Like you're really you're creating a world and inviting someone into that world? And it's quite a responsibility, I think.

Simon Vance

Yeah, yeah. It's funny thing. I mean, I I can happily I can listen to myself. We're not you don't not listening to my not listen to my voice. I mean, there's a that's a thing you find with some new people in the industry and some older ones, perhaps, but, you know, I've got a wonderful voice, and I've listened to you can tell they're sort of enjoying the sound. I'm doing wonderful things with orders. And, but I'm listening, I'm listening to the story. So I'm, I'm actually I found myself I wouldn't necessarily I don't coach people. And I wouldn't coach them to say, well, you know, see how your story sounds to yourself. But there is a way in which I'm listening. On some level, I'm listening to myself, am I making sense? Does this serve the story or not? And I can tell when sort of when it becomes false when I'm drifting or, or pushing or, or whatever. And so that while you know, you're putting the audience out there, or the one person you're talking to, that one person is in my head at the same time? I'm sorry, in some strange way.

Toby Ricketts

Yeah, yeah. Before we leave the, the sort of, you know, your history and how you got into audiobooks. It's like I see, I definitely see that there's a something in common with my career and in terms of you know, you were able to do many years of practice. In a real situation you're reading for the blind, so you're basically doing audiobooks but without the pay, but getting that practice, practice practice which we I was talking about in voiceover training. And then it's a kind of a slow start, it's a very slow curve up, you get some books. And then as soon as something like an award happens, it seems to sort of go exponential. And then it's sort of like the world is your oyster. And you, you, you you learn at an exponential rate. Would you say that? That's sort of how it's happened then? And what happens after that? Does it sort of plateau? Does it keep on going? Is it can you just do what you want? At that point?

Simon Vance

I'm on the downward slope. It's, it's really interesting thing, it's one of the things I have a problem with, when I'm when people ask me, you know, how do you how do you work? How do you get in the industry and so on and so forth? How does it grow? Because I came into it in a different way. I way that people don't, as you explained it, you know, I did my apprenticeship for eight years, and there was no pressure, no pressure at all. These days, you come into the industry, and it's almost like you got to be hot, the moment you open your mouth, you know, people rush into books, and they take on more than they can handle in. And it's, it's, it's almost like with with auditioning, well, you get sort of one chance as it were. And if you if you don't nail it, the first time, the fear is, you're not going to get a second chance. And I had a lot of chances to nail that to grow and stuff. And I may, or may have had a gift to begin with, you know, so So I was fortunate in that respect. So I didn't need to learn, although I have heard some of my books from the 80s. There's a couple. I did a RNIB that they sold to Audible UK, and they're available, but I made sure they put them under a different name. And I'm not going to tell you what it is. Because I've heard Okay, that was a beginners voice. listen to voices books I've done 20 years ago, and there's a slight, you know, I said little squirmy Enos about it. Well, that's a good

Toby Ricketts

thing, in a way, isn't it? Because I mean, if you're not if you're not getting better, and it's nice to see the progression,

Simon Vance

in terms of how it how it went, you know, for me, it was again, no pressure for the years that I was working here commercially, because it was something filling in the time or a little bit of money on the side, because acting on the stage was my thing. And it was very gentle. And it started to take off, I won the first award, it was one of these earphone awards about a pile of them here, they kind of this the spare room and fold. Let me just go into the wall here. audiofile magazine, which is a US magazine that does a great job of promoting and reviewing, I send these out to new readers every so often couple every month or excellence. And it's just a nice alarm to have. And I got my first one in 2000. And and I wouldn't have said I noticed a big change that I won my first od in 2006. And that's the sort of the Oscars of the audiobook industry over here. Pretend

Toby Ricketts

I'm not quite as good.

Simon Vance

But it's very flattering. I mean, it's phenomenal. And I won my first one of five or six and it does help you with the business, the business and audiobooks as it's changed over the years it was still growing then, in 2011, or 12. Audible bought, audible was bought by Amazon. Audible had started up as being just a distributor of audio books a sort of central place on the internet that people could download them. So all the publishers sort of gave this that didn't give their stuff but they channeled it through audible. And inaudible started doing what they said they weren't going to do in the first place. And that's produced your own audiobooks. And everybody got very uptight and audible got bigger and bigger became the, you know, the elephant in the room, taking up all of all the oxygen and and then Amazon bought them and started using the unload masses of titles. They wanted everything on audio. So around 2000 Whatever it was 1112 13 they demanded of the publishers or producers rather producers, they wanted to bring in as many of these books as possible. So everybody in their grandmother got the chance to do audiobooks on the standards just dropped. It was a bad few years. In retrospect, business actually dropped off, because the main publishers, the people that I did work for and paid me in a regular union rates. They weren't putting so many books out because they are audio and took a few years to recover. And the milk amongst those narrators who came in who weren't perhaps experienced the milk, roaster chop and some extraordinarily good narrators that came from that. And I think things have leveled out now in the last few years. I think it took three or four or five, six years for the for the business to really settle. Because even given my level of award winning I was I had gaps in my lots of gaps in my schedule. I got very depressed Time's about, you know, the work, because it wasn't happening. And but it's it's come back in the last few years. And it's an it's continued to expand now, but it's all a little more sensible than it was a decade or so ago. Right. But it's been up and down, it hasn't been a direct, you know, like that. Yeah, sort of, oh, this is good, or this is bad, or this is always good. And then it's, it's sort of come up now. And I think we're on a steady trajectory. I'm, I'm having to turn down books. Now position to be, yeah, it's a good thing to be. And unfortunately, it's all others story. I've got his name names, but there's a publisher that sends me some fantasy books, which were great at the time, but they've gone on too long. They're not very well written the self published things, they got an audience. And I don't want to not be authors, because it's my God, being an author is incredible, but they're not my cup of tea. I'm locked into this series. Now, I've had a I had a 27 hour book and a 17 hour book, and I just today started another 27 alcohol for the same publisher. They're all of the same sort of nother fantasy. And I've had to turn down books from publishers I love with really good books that, you know.

Toby Ricketts

It's funny how, you know, being a, sort of a subcontractor life or being self employed, and does have such ebbs and flows. And I've had to, you know, counsel, a few sort of voiceover artists on that kind of slight word upward trajectory that you will have weeks when no one calls you. And it's not the end of the world. It's like it's the time to do your marketing. And like it does does seem to pick up as long as you put if you start putting the time in to to promoting yourself into finding new ways to work. But it can be quite disheartening, I think. And it's nice to hear from someone with so much experience that that happens to even you with the awards. You know,

Simon Vance

it's just that I remember John Cleese getting very frustrated because people were looking for John Cleese types. He goes through the career of a of an actor or something like that, you know, then it would go through various things. Give me John Cleese. And it will give me a John Cleese type. And then John Cleese is going but what about me? And I think I feared that was a time when give me somebody give me a sign advance type because him signing events is too busy. We won't have time it was a lot of assumptions on the way that sounds do business. Right? I'd have to keep going out and reminded me, you know, I got some space here. Yeah, I've got some time if you've got anything for me. But you're right. It's about communicating, being in touch with publishers and the industry as a whole and keep reminding them that you're there even at my level, you know, forget. Oh, he's okay. He doesn't need work.

Toby Ricketts

Yeah, yeah, absolutely. Yeah. All right. Let's switch gears a little bit and talk about some specific projects is basically just me like having a slight fanboy because I want to peek behind the curtain. The two I mentioned at the start, which the the Sandman series from which is on Audible, which is just such an it's one of the best dramatic productions audio only dramatic practice I've ever heard this, that the the level of acting and the level of production is just it blew my mind when I was into it. So do look. If you're into the surf, then do do look it up. What was the process? Because there's a lot of dialogue in that. And I can't imagine they got everyone together in the same studio. So once that managed from afar, and was it live directed sessions, did you have to travel? How did that sort of turn out?

Simon Vance

Oh, gosh, I think a few years because I only have a few lines in the first one and add more in the second one. They're different because the second one was right in the middle of the pandemic. First one. Well, here's the thing I get on very well with the director, duck Max, producer, director and fantastic Medusa. Oh, god, he's incredible. He and I, he's a classic Skype warning. I don't he's born but he was. He went into a friend's same grammar school as a friend of mine was taught by my friends. It's a small world stuff. I mean, he could go in detail and stuff like that, but I bumped into him at at one of the audio awards. And we got chatting has a lot in common. And I also happen to know Neil Gaiman so that was that was helpful. And, and we he hired me for it. And I was I wanted to do it over there. He's willing to let me do it from here remotely. But never on any occasion. Have I been in the studio with anybody else? Well, other friends report. So who's another audiobook narrator extraordinary artists. Brilliant. Okay. Nothing else. He's done a lot of good stuff. He lives a couple of miles from here. But he he went into the studio with Michael Sheen was there, Neil was there. Three or four other British actors were there and he had a phenomenal time for his week, but he did some great Ghibli Gilbert I think in the first season, and it's just phenomenal work that he does. He's a very talented guy, but he got the pleasure to meet of meeting people but I went there and it just happened to coincide with a couple of days after my mum died, but I booked it so I went in and did it. But that was the first Lucien the librarian session that I did. And I just sat at a microphone and done I sat beside me, and he read the other lines, and we let the guy you know, I respond, but he'd say he knew what I think. When he was James McAvoy so he I don't know if he'd recorded James at that point. But he, he knew how it was going to be. So he gave me He fed me the lines, and I responded. That was the first season or first act, act two and act three I did here. This is my studio.

Toby Ricketts

Yeah, we're gonna get into that a bit later. I'll ask you some questions.

Simon Vance

And, and I just I think we did it remotely. Yeah, we did it. What's the subject?

Toby Ricketts

or something? Yeah, yeah. No,

Simon Vance

you're talking about voiceover Thank you. So we did voice source connect, and with a studio in London. And, again, he read the lines, and I responded with a suitable space, they knew what he likes. There's one part of act three that I did a whole sequence I knew was coming up, he wasn't sure if it was going to be included or not, I can't remember it depended on their choice of what they were going to do, which episodes and so on. And I thought, You know what, I'm gonna go in the studio and have a go just for the heck of one morning I woke up and I thought, Oh, my voice feels good. Ladies with VoiceOver, you know, something that you wake up? Oh, I sound good this morning. So I went in the studio because it was a like a 20 minute read or something like that. And I just launched into it. And I sent it to him. And I said, you know, if you want to use this, I'll do it again. And it came around that they then decided they were going to use that scene. And I thought, you know, Were you okay with that you want the other goes? And he said, Well, why don't we think about this accident or this axis? I went back in the student I did about four or five times more, way more than he needed. And he actually I think he's using the original.

Toby Ricketts

Yeah, then some of them away. There's something in that first read that just is fresh. And yeah. And probably your interpretation as well.

Simon Vance

Yeah. And that was not resource Connect. There was just me doing it right. off my back. Because I'm a storyteller. I read books. I don't have a producer in my ear all the time. Yeah. So

Toby Ricketts

more comfortable. Exactly. And the other one I want to pick your brain about was was the the first book in dune because you've been the the narrator for the series in June, that must have picked up in popularity over the last couple of years with with veal nerves, beautiful film that has just come out recently. There were a few interesting things about the production of doom, though, that I found interesting. And I don't I'm not the production because I think it was a fantastic production and your parts were just absolutely sublime. But it differed from other audio books in that it was a mixture of single Narrator doing characters and other chapters were actors doing scenes with narrator in between. And I wonder whether they explained what that how that was going to work to you or or any kind of, you know, detail about how that occurred.

Simon Vance

It's an interesting thing. I think they do a much better job on it today, because I think people are much more experienced in the industry with with multiple voice or whatever they want to do. I'm not sure what their decision was based on. I'm not sure whether the people who did it and I know them at a distance. I've met them. And they're good producers, but they decided to split it so that you know, and I don't know what the thought process was on what scenes are we going to make, like audio drama as it were and what scenes we're going to have single Narrator I got a script saying these are your bits to read. So I went through that and it was great because Scott brick who does some of that who does the voice and he plays portrayed is in the originals and he's he's worked a lot on the dune books with the with Brian's Franco but son Brian, and he got from him. Before we did this, he got all the pronunciations, right? Yeah, all the authentic pronunciations, not like the, the movie was made way back in the 80s, which had all the wrong pronunciations in it. And Frank Herbert was a pocket POC, elliptic, or at least very disappointed anyway. But we had all the right pronunciations. But so we got all the list and pronunciation stuff like that. I just recorded my bit. I wanted to hear what the other voices were doing. Because from my from my point of view, and it's been pointed out to me, sometimes I do a voice because I like to not make a huge character thing. I don't overdo voices, unless it's Dickens or something, and you know, but I want to differentiate them when I give them a sort of voice or accent or whatever. And of course, that wouldn't be when they did the scenes, that wouldn't be the voice of the actor, it is one

Toby Ricketts

interpretation, isn't it? You know, it's two people having a go at the same character, you're going to get a different result. And without those interacting, it's going to be a different result.

Simon Vance

I've never gone back and listened to it. And I'm sorry, I sort I think I'd be too critical of it because it was a little bit of a failing on my part, perhaps or, you know, but it wasn't offered that I should have done some more research on who's Playing what and how are they doing? And I'm not sure any of the actors would have been able to tell me because

Toby Ricketts

I don't I don't think so I think your your parts were absolutely fantastic and your interpretations of the characters were bang on so I think you I think you did a fantastic job in that

Simon Vance

interesting and it's has been successfully one it was my second or third Adi back in the day. And yes, I didn't get because I have a Google alerts if my name pops up somewhere in the world. And months, it was like, you know, the list of best selling audiobooks or something and Dune was was

Toby Ricketts

up there. Yeah, yeah. Because I mean, I mean, I only bring it up because he like when I listen to audiobooks, I am hypercritical, because I'm thinking if I was doing this, how would I do it? And like what, you know, what does this all mean? Whereas I'm not. It's difficult when you're in the industry to become completely immersed in it because you're constantly do, do you listen to audiobooks? And do you find it difficult? In terms of you're constantly kind of interrogating the production?

Simon Vance

Well, I don't listen to what I bet very rarely these days, there was a period when I drive, we had a, we originally lived in the Bay Area, San Francisco, my wife and I and my wife has been teaching at UC Irvine down in Orange County for the last 15 years. And eight years ago, we moved down here partially about for about three or four years. We had a house up there and we had a small rental down here. So that will bring together all week she was flying down once a week and flying back. And I was trying, I was exploring Los Angeles and movie work and stuff. And I drive the five or six hours. And because of a very good friend of mine, Grover gardener, who's been in audiobooks about as long as I have. And he does wonderful biographies and stuff, Carnegie and you know, Rockefeller, and all the rest of it, and I love those. Also, around the time, or maybe even bit before that I love I listened to some of Scott's books, because he's a friend. And there was a lovely woman, Kate Fleming, who sadly died. But I was I knew her well. And I listened to some of hers. And I listen to a couple of other books. But like you, it's hard for me to listen. Because I'm if I because most of the people in the industry I know. I mean, I listened to some. I did enjoy listening to books. There are a couple of British actors I liked. And I can't remember the names now. But they did some classics that I enjoyed, that I hadn't done. I didn't mind listening. But no, I I tend not to because it's difficult. And also, I haven't got the time. Yeah,

Toby Ricketts

exactly. If you're not commuting or doing some kind of long distance or, or yard work, which is my favorite time to listen to audiobooks. And you know, I found I mean, I actually have the opposite effect as well. Sometimes when I find someone who's so good, and I like so much that it actually starts to give me other strings to my bow, I find I start to learn things from them through their interpretations. And Derek Perkins is one of those who who's done a number of audiobooks who I nonfiction, and I just I loved his nonfiction delivery and really took lots of inspiration from it in a way. So it's kind of it can be, can be quite freeing in a way and to find new ways of doing things. Yeah, yeah. Yeah. Do you happen to sort of have a favorites? Or do you have genres that you sort of specialize in? Be it fiction or nonfiction? You sort of pigeon holed? Or do you try and keep it nice and broad so that you are applicable to more chops.

Simon Vance

I'd like to keep it broad I did. Because when I came into the industry, we did everything. In early 90s. I got everything. A lot of things quite rightfully are now going to people who are more appropriate for the characters and for the parts and so on and so forth. I think what I did was was good. It was never a caricature and stuff like that. I remember doing a piece an author had written the piece set in the Caribbean was an English, it was like five different characters, and one was an English detective, and there was some locals and stuff. So I researched accents and did the modern, the author was so impressed and loved what I done. But I'd never be asked to do that kind of book now, quite frankly, looking at things differently now. So, but I did everything. I do get concerned apart. Partly three, three fantasy books in a row is driving me crazy. I don't want any more of these. I just don't do them anymore. And there's it's just one publisher, and that's basically a lot of what they do is self published books. But for my main people, they send me everything across the board. Of course being English. I did all the Charles Dickens and you know,

Toby Ricketts

great expectations. I think it in Sherlock Holmes.

Simon Vance

Sherlock Holmes. Yeah, yeah, a lot of love that stuff. Yeah, I mean, it's, I've done so many books. People say well, what's your favorite? I know you're probably gonna

Toby Ricketts

just put a line through that question.

Simon Vance

I don't know. I mean, yeah, we'll get to that question. Yeah, I've got a few that I've really enjoyed over the years. But yeah, I'm actually trawl up and all the rest of it. I've done all those Thomas Hardy's and stuff. I mean, there's still probably some I haven't done back in the day you see back in the 90s and the aughts. And before it really took off. Most of the the audience, the customer base was libraries. That was where they were aiming. So it was all the classics. These days, it is changed so that it's new books, any new book has got to have an audio version. So that's where the pressure is now. Which is a shame, because I think there's still a lot of classic books out there that I would love

Toby Ricketts

to do. Yeah, especially movies, when there's movies involved as well. Like,

Simon Vance

pick him up. Yeah, I mean, if there's something they'll pick it up, you know, so it'll get get pushed and so on. But yeah, the new books definitely. Yeah, they want them done yesterday.

Toby Ricketts

Yeah, totally. So going into some sort of the craft the tech in the business of this is kind of the the, the business end of the of the discussion where we talk about the different sort of components that make up a sort of a you know, your, your method with when it comes to characters because characters are a big part of fictional audiobooks, possibly non fictional, but not not generally. What's your method in terms of how do you keep it consistent? Do you go through and do all the character lines at the same time they could do it or that kind of thing? Do you research accents? Do you engage with the author to say how they'd like it done? Was it just your interpretation? What kind of is your approach? All of the above? That was easy.

Simon Vance

Moving on. Let me see what just you threw in the thing about nonfiction and it's one of the rules is really generally speaking, you don't cook put voices on nonfiction because you're trying to do real people. So you know, there's been a time there have been times when it's okay, you know, Chilean butchers talk like that. And we have had them on the beach where you don't want to overdo it. But the things like that, but often you got big up people from around the world presidents prime ministers, whatever, and kings and queens you don't want to be if they're in quotes. You don't want to give them voices because it's just distracting. So that's one of the rules that whenever I say rules, I always remember Prunella scales and actress in Britain, who played Basil Fawlty, his wife and Fawlty Towers, wonderful. Timothy West's wife, Samuel West's mother. She said, she gave me a list of things for spoken English and poetry, one of the things at the top of both them was these, these rules are for the sake of making sense, and so on and so forth. Also break these rules for the sense of making sense and whatever. So there are no rules. So when I say a rule is you can break it, but is it guide the way of starting in character voices? Yeah, I mean, I remember we're just going back and going back to the beginning, when I did audiobooks for the blind, sitting in the green room, with actors on the west end, I was in radio, and there were people from radio for three and four and an actor's and stuff. Sitting around, there was one fellow who insisted no character voices whatsoever, he was one of the old school. And that was a that was prevalent for some time, even here, I think. But uh, but generally speaking, I was always somebody who loved putting character voices in and, you know, for the way the book for the book to make sense. Because quite often, you have a long page of dialogue, and you don't know who said what, and unless you give them a little bit of on, if you've got the page in front of you, you can reference back and go, that's him speaking or, you know, you get a sense of what they're saying they give you a guide to who it is who's speaking, but I think carrier devices help and the thing about audiobooks is I don't want to get I don't have my audience thinking too hard about things like that. So I want it to flow I want people to understand and to be keep with me, you know, not, I don't read fast, but I read faster than some, but I like to keep it you know, so that they can follow the thread. So that's the main reason for doing character voices. Now how i i do them. I tend to I know Jim Dale, who is an extraordinary narrator and he did all the Harry Potter's over here, the US Harry Potter's Stephen Fry did the ones in the UK but Jim Dale would break down the characters before he even starts the book, and he'll work on the voices before he even starts the book. I tend to and I think that's a wonderful way of doing things very organized, but I'm not very awkward to entertain my guide from the moment I know I understand who the people are I understand the background. I was mentioned Dickens here because he always did a wonderful thing where he named his characters in a certain way Mr. Jolly so you know. Yeah, this is there's often a little clue in that but also they often spend a paragraph describing before they open their mouth, and as an actor, that's all gone. I mean, it's just wonderful. It feeds you and, and then I open my mouth and what comes out is what comes out in the moment most of the time. And I don't at that point, I get an idea in my head of what they look like. Mm hmm. Sometimes it's it's not so much these one though still these days. I'd actually put a face on it as an actor if I'm doing an Alec Guinness face. I can't I did not used to quote this. Some say Alec Guinness because I could do an Alec Guinness ish voice. Like think of this kind of school teacher was not a Guinness type. No, me doing an Alec Guinness voice you probably wouldn't know it was Alec Guinness. But that doesn't matter. Hmm. John Wayne voice it may not sound like John Wayne or something. But in my head. It's what comes out.

Toby Ricketts

It's an attitude.

Simon Vance

I hope I don't. character isn't attitude. It's also the way I nail the name onto that guy's forehead reference. Yeah. So he's kind of a visual reference, you know? Yeah. So it's, you know, 20 chapters later on and go, Oh, that was Alec Guinness. You know, when when Dr. Smith walks into the room again, oh, it's Alec Guinness. And I've got the voice. It's there. And that's that's the way it is, if you're doing one book, I have to talk about this. Because I'm doing this, as I say, this fantasy book, which is a fifth in a series. And I haven't done one of these in about a year and a bit. So I had to go through the script and find all the people who opened their mouths by reference, the old ones. In the first nine chapters, there's like two and a half pages of names, but 80 names, and then I go back to the other books and match up the voices. I use their eyes, and it slowly comes back to me. And I remember people who are organized, make voice files at the time, right? Yeah, yeah. Yeah. And you look great on that. And I actually, I have done it on times. And then I lose the voice voice file. Because it's two years between books. And I go, where did that one go? I thought I kept I guess I didn't save it. I guess I trashed it along with something else. So but but generally, the way I I remember them during the book is that I see the actors on the stage.

Toby Ricketts

Hmm, interesting. And do you as part of your sort of research? Do you cold read books? Or do you pre read them? So that you know what's coming up effectively?

Simon Vance

Yeah, I did, like various the golden rule, when you're beginning audiobooks for a beginner is read everything, read it, at least once

Toby Ricketts

pre read it. So So get familiar with the text? Yeah, yeah.

Simon Vance

And I don't do that. And I've never been one to go in detail, except to the two different things. One is, when I had to go to a studio, and I had a producer, or a director and an engineer or something they're relying on me Time is of essence, I would pre read the book, so I knew what was going on. Because otherwise you're wasting people's time. If you're sitting back knowing now, what shall I do here? The other occasion is, if it is a mystery, I need to know who the good guys and bad guys are. If it's if it's a real sort of thriller of that kind, it's crucial to know that most books you know, I don't wing it. I mean, things like the dickens and the trollops on the Hardys. I would actually get quick notes. You know, the SparkNotes. Always and then just go through Oh, yeah, okay. Okay.

Toby Ricketts

Yeah, quick, catchy cheat.

Simon Vance

Yeah, I saw a thread on Facebook. I didn't go on very much these days. But I saw a thread where somebody is going on, I'm starting in this business, I'm, I'm reading my books two or three times I've heard somebody say they read it four or five times how many times you think I should read it? Like, no, no, no, stop, stop. I get it. I get it. People are nervous about that. And I think you need to read it as many times as you need to be comfortable. I happen to be a good sight reader. I trust my instincts. I've been doing it for so many years, you know, 40 years or something. So I trust my instincts. So I can I can jump on a page, and I'm into it and give me a few clues about the character and boom, I can do the voices. Also, as I said, if I'm in a studio, I will pre read and plan stuff much more if I'm here, which is 99% of the time. I've got time to if I get into a chapter and I've I've given somebody a voice that I suddenly don't like I can go back and start again. Just me it's just my time. I'm the one who's penalized by my sloppiness. That said, as I say, if you're a beginner, it really pays to to do the research and to you know, have a good idea in your head, as I say until you feel comfortable. And if that's one reading, go with it if you don't because somebody else done something in a certain way doesn't mean you have to do it that way you can experiment. I think that's a good thing. And that's the thing about teaching. You know, this is the experience of the teacher that takes, in my experience, it takes somebody to two readings to really get comfortable with it. Try it. And if that's too much, for me, I like. And this is a lazy man's argument, I suppose. But I like the sense of surprise. And I know, as actors, we can be surprised every night of the week with the same lines in a play. So, you know, it's an acting skill to be surprised, but I still like for my to feed me. Otherwise, books become very dull and boring. If I've read three times I read every book three times before I get in front of the microphone. I will not enjoy this work.

Toby Ricketts

Yeah. And you'll be able to hear that in your voice. Yeah, I'm more likely that

Simon Vance

than the fact that yeah, that because I can, you know, yeah, yeah, it's that I don't think the fact that I am acting surprised. Yeah, you'll hear it. Yeah.

Toby Ricketts

Yeah, I one of the best quotes I I ever heard was be prepared, but not rehearsed, is that rehearsal thing kind of gets rid of some of the energy that you bring to a text when you first are interrogating it, it's got that

Simon Vance

reading, you know, when you driving, you begin driving and you you behind the wheel, and you're looking about two yards down the road, or meters, depending on what system you're using. And it's really how gardening, because, and then you get to a corner and get, Oh, I get to sit in the corner.

Toby Ricketts

Everything about everything. Yeah, everything. Whereas,

Simon Vance

you know, as a driver of years experience, you're looking way down the road. And as a narrator, that's sort of the way you've got to be, you can't be looking at the words. It's a weird thing to say this, but you I'm not reading the words, I'm looking beyond the words absolutely being processed in the brain, because that's the way you get to what's beyond? Well, there's, there's a whole world beyond that the words are basically suggesting, and the way through to the author's mind is that way, but if you're plugging each word in, this is where you get the awful beginners thing of emphasizing too many words. That's that's one thing. And, and, you know, emphasizing every v and a, you know, instead of going Oh, yeah. You know, people just get that will express every single word.

Toby Ricketts

Yeah, exactly. So it's more about, you know, taking a step back and trying to get, like, communicate concepts, rather than the language itself. Like the language is just a vehicle for the concept. And it's, it's worth, you know, trying to say, yeah, yeah, very good. Very good. And just quickly, do you have much contact with authors at all? Because I imagine people think that you're, you know, sitting down having coffees with the authors every morning before you start recording, but it's probably not the case. For many if not,

Simon Vance

some of them. I mean, it's difficult. Dickens has never answered any of my emails. But when they're alive, they're usually very happy to chat, discuss things. And I do like to be in touch if I can be. Publishers are very careful. They don't want to rate us they don't. They're generally protective of that separation. Yeah, they like to be the middle people. And I totally understand that. That said, I've been around long enough. I just want to talk to the author. I mean, trust me, trust me, man. I'll be okay. You know, I'm not gonna embarrass you. But part of the part of the issue was, I don't know if it's still the case now. But they used to get upset because narrators would call an author directly, and the author go will go, Oh, I didn't know that. Make an audible. I wanted to read this. And then issues, publisher and whatever. So that was one of the reasons for having that boundary between you. I've always liked to contact the author if the book needs it.

Toby Ricketts

For pronunciations, and for context, perhaps

Simon Vance

just Yeah, I. I think I mean, I'm thinking specifically of the book I did. I did the prestige by Christopher Priest, it was made into a, he's a wonderful author and was a friend for years, I sort of lost touch with him, he moved off to the west country in England, and I haven't seen him for years, but I did the prestige. And I tried to contact him, and it didn't get any response. And it's basically I think there's three, four different, I think, five, again, five characters. And I don't want to give away a story, but I launched into it because I couldn't get in touch with them. And I was quite a long way through. It's only a seven hour but now it's four or five hours, when he finally came back to me. So sorry, I was traveling in France. And I had a phone call with him. And he gave me such I can't even remember the details of it, but he gave me a different perspective on it. I just threw out everything I'd done and started again. I don't do that very often because it was time consuming. But that was extraordinarily useful. pronounciation is obvious. I have a lot of time. I've spent a lot of time on the phone with people or emailed them generally. And got a long list of pronunciations that's often with the fantasy books and stuff like that. And, you know, some good friendships that come out of that. I'm doing the book after this one is by one of my favorite living authors guy, Gavriel Kay who's just, I love his writing. I just love it. And I can't remember how when we first met, but I ended up he, he's sets up in different parts of the world and writes for, you know, a month or something. And he was in Monterey, and I went, my wife and I went down and stayed overnight. And he introduced me to the Negroni cocktail. This was many groaning No, I won't go. And I'll give you the recipe. Oh, it's um, and I'm his sort of go to VI. He insists on me for all his books. And this next one is a joy. And that's actually one that is not complex or anything? Well, it's not a simple book. But I am sitting and reading it ahead of time. Whereas I wouldn't necessarily put the time aside in the detail of this one, just because it's such a, it's a really deep book, and I want to get it right. And it's personal. It's personal. Yeah, yeah. But I will always I will reach out if the author's alive and is interested in chatting, I will try to contact them and get some because they can give you insights and so on. Beyond pronunciations, and stuff, I am pronunciations quite often just you send a list to the publisher and they send a list to the author who then sends it back. I'd like the author to read them actually.

Toby Ricketts

Yeah, exactly. I was gonna say cuz I mean, it's it's horrible trying to get a phonetic version because of course, in different accents, phonetics have completely different meanings. So it's, it's a challenge. So moving on to the technology, the tech space, because you record a lot of your own stuff, you run your own studio, I can see in the background I can like I like to see what I can get in the background. You You used to have a Whisper Room, I think or something like that. And your videos on your website, you have a sort of one of those booths with a window and stuff. But that looks like more like an inbuilt one. Now. This is my, this is some of the

Simon Vance

cool secrets. No, this is this. This whole room was built. Two years ago, see my forehead. This is this is how I used to talk to my mother on Zoom was always like this. Yeah, I had this built in the garden. It was actually completed two years ago, almost exactly. This, I'd head up north in San Francisco, and it's a six by four vocal booth. So it is exactly as you say, one with a window in it. Yeah. And it fits nicely in the middle here.

Toby Ricketts

Oh, that's nice. And then inside of the big room, air conditioning duct as well, which is which many people would be like, I wish I had good air conditioning but important for you.

Simon Vance

Well, there are times it hasn't. I mean, I bought the on the top there there is that that box? Yeah, that box there on the top there is the is the sort of allows air in and out as a filter sort of keeps the sound. It was never that successful. But I managed to insulate it. This it goes in in one of these one of these boxes here and out on one of the others. The room itself is pretty cool. I have a mini mini vac. I think they call it on the wall up there. Yeah, which I can run and it makes barely any noise. So that's good. Yeah. So by the time this is a double walled booth. So by the time I'm in here, I kind of put a light on

Toby Ricketts

you. And you got the is that a UAC seven.

Simon Vance

It's a UID seven the story behind that I had a I started off with a $50 shore 30 years ago, and I ended up going to a nine month TLM 103, which is pretty standard. And I found that what I found it allowed too much sort of surrounding noise and it didn't please me a hugely I went with a Sennheiser 416. Is that is that that's on now. And again, I liked it because that is what I experienced at Blackstone audio studios when I went out there some time to record and I thought it was nice and clean. But it's clean.

Toby Ricketts

Exactly. It's very, it's kind of harsh.

Simon Vance

So I started looking around and I had a couple of other ones I tested and then I thought oh, I'll try the u 87. I hope you got I don't like it because it's expensive.

Toby Ricketts

Here. There it is. Exactly. Mine's in my drawer at the moment because I actually bought one on that basis. And I tried on my studio and it just doesn't sound good in this room. But I'm building a new studio, which will be open in the next month. And I hope I really hope since I've invested in this mic that it's going to it's it's going to sound good because I found it was it was picking up again too much ambience of this room and that the forensics is so much more directional. So that was working better. But um, but yeah, do you do you enjoy the technology behind studios and recording?

Simon Vance

Um, yeah, in a way. I mean, I'm not. I'm definitely not technophobic. I love it. I just don't remember. So Matt, you know, you set something up, you know, I've got my I got stuff here. This is I got a Mac Mini on Apollo's two with twin solo, whatever it is, I actually use a grace. That's the one the M one of three. I've got PreSonus this is one, the ADL 700 valve one which I'd actually don't use, right? Yeah. But he wants to buy one. Yeah, so I've got that's what the thing is, I you set these things up and you get them working. And then five years later on something goes wrong going, how on earth did I do that? Yeah.

Toby Ricketts

Yeah, exactly. And I mean, consistency is a massive thing. If they want to come and do a chapter or or an update or something, then sometimes, you know, it's, I suppose you basically deliver them as one thing and then that's it. You know, you very rarely would you

Simon Vance

changes. I mean, I never change. I've never changed my settings. Yeah, they were set years ago. You know, if I brushed against it and knocked all the things, I'd be like, Oh, my God, how did I I think I did photographic once a few years ago. But no, I mean, in terms because I have to do pickups, I have to do corrections that have to fit into the book. So basically, I don't I never change it. I experimented with various different positions on the microphone. And then

Toby Ricketts

and we're sitting on the on the u 87. The cardioid pattern or figure eight or the Omni?

Simon Vance

I'm saying that sort of thing.

Toby Ricketts

Yeah, the kidneys sort of shaped one. And what some audio software are using to run cuz I didn't recognize it from the videos on the website. Yeah.

Simon Vance

Well, this is back when because I think I was one of the first people to use to record directly to a computer because we used dat and a well cassettes, in 9394 cassettes, audio cassettes, and then that and then I know some people went to a dat I didn't, I went straight to a hard drive in 1996 because I was just going through the separation and I needed an I thought I'll try this because I I do love the technical side of things. I love experimenting with things like that when I can. So I got one, it was like a four megabyte RAM, and 120 gigabyte now 120 megabyte hard drive, you know, and it will take, I'd record for an hour, and it will take half an hour to save their dog in 1996 97 and a half an hour, I'd finished recording my hour, set it to save it and I'd walk away and hope we didn't have a power outage or anything. But But at that time, I was looking for the software. And it was like I didn't know, there was no internet to go and ask I think I did have a worldwide web box or something that allowed me to access but nobody, there was nobody selling anything, anything no advice. And I went into a music store and they sold me Cubase which is a music editing software, which had as a tiny part of it Wavelab 1.0. And both Wavelab 1.0. And I stayed with Steinberg ever since. So this is Steinberg's or something?

Toby Ricketts

Yeah, so I've definitely heard of people using Wavelab it's uncommon, but it's not unheard of.

Simon Vance

I really liked it. And I I've tried to go with Pro Tools from time to

Toby Ricketts

time Pro Tools is too complicated for most complicated and

Simon Vance

it never did. And I don't, I don't know, if you well, you know, there's I record straight, I do not, I don't do punch and roll, rock and roll or whatever they call it. I tried that at times. But my argument about sticking with it is I have more control this way. Because I'm I worked in radio for years. So I edited tapes with a little razor blade, and so on. And so I know to listen for where you can edit.

Toby Ricketts

Totally, yeah, that's such a skill. And it's, it's almost becomes an instinct, like because I'm the same now I've a very specific way of doing of doing cuts and, and I can almost edit without listening now because I know the shape of my voice and where I will pick up from etc. So,

Simon Vance

so it's, you know, the little yellow pencil back in the day, but I. So I find that with Pro Tools, you know, you've got to consolidate the thing afterwards, and it does the crossfades. And you really have very little control over you know, you might cut half breaths and all the rest of it, which is what the publishers you'd take these in, the engineers will then be cleaning up. But also you end up using the last take, I mean, I know there's options because it stores them all on the side. When you do retakes and stuff like that. You can send the whole package but with uh with this, if I I can edit like you say I can edit in the middle of sentences on C's and D's and F's and Ks and all the rest of it and the very beginning of words middle. But also if I do three takes of a sentence say I can take the beginning of the second sentence and the you know, the end of the second sentence or the beginning of the third take and put them together and I can clean it up that way if it's yes, most of the time. I'm just doing straight edits.

Toby Ricketts

Yeah, I'm exactly the same. I just use the to track editor and then just keep it simple. And then and you have a method of noting visually when you make a mistake like a like a click or a dog click or something.

Simon Vance

I have a I don't even see on here. But if I put a little a on here, because that's tomorrow's file I'm going to do I get a little modified. If I record Yeah, so that's, that's it in record. And I've got a little Marker button on the side, it's over here. It's gone. I'll just drop the marker, I'll make a fluff. Yeah, I'll do that now. Do it again, or whatever. I mean, when I stop that out of the way, there's a couple of yellow markers on the right. Yeah. There's, I've got so you know, my I added on my iMac over there. And I've got a programmed mouse, and I just hit one button, and it jumps to the next marker. Oh, that's great. Yeah. another button that erases it cuts it out. I've got various shortcuts, which makes editing really quick. I'm very absolutely

Toby Ricketts

as long as you are disciplined enough and, and have programmed yourself to actually when you do mistake, put those in because it takes a while to build up the instinct of like, I've made a mistake. I'll do this. And then later on, I'll know exactly what it is.

Simon Vance

Well, the hardest part and I still deal with it is, you know, the when you've got the record thing up there, it's a very small little corner, little button to press that. Does it mean, sometimes the mouse drifts off? So I'll think I'm clicking it or not. And the publishers fortunately know that from me occasionally. And they know I do that. And it's very straightforward. Retake Yes.

Toby Ricketts

So you you kind of have options, depending on who you're working with, don't you whether you provide just the raw session, whether you do edited versions, as well as increase the time obviously, sit back over here. Yeah, by all means.

Simon Vance

Everything the Yeah, I. Yeah, I mostly do the editing. It's rare. I think there are a few occasions when I work for Penguin Random House, the one I'm doing for guy Gabriel case through Penguin Random House, and they want a producer on the line. So I'll have a director, listen to me, and he'll be making he or she'll be making notes. And I won't need to drop a marker or anything. So I basically just record, send it off to them, which is the way they work in their studios when I got into a woodland hills in Los Angeles. A couple? Well, not for a while I did a George RR Martin a couple of years ago. And that was the last time I was in the studio.

Toby Ricketts

It does feel like a wonderful treat. When you go into any you literally just reading experience,

Simon Vance

I have to say I'm I, I get very nervous. For this book, I know the first few chapters is going to be a little difficult because I'm aware somebody is listening. And one of the joys when I'm working alone, it's nobody's listening. Yeah, but being a studio is a different is a whole different atmosphere when you're in the studio, and you can just, yeah, you know that somebody's taking care of it. They're taking care of the levels, and they'll listen for everything. I don't know that I don't do a better job sometimes when I'm home on my own. Yeah, cuz I'm very, very judgmental. Yeah. And I will retake more. Because I hear it in my, if I'm letting somebody else take care of it. They're not always stopping me when I think you know, because I'm not thinking in that way. I'm just reading, you know, in the story, telling the story and so on. But I'm not thinking in a sort of directorial way. I know, there are people who don't like that sort of, they're having to think of three different things. But I'm actually quite capable of three things when I'm doing narration, and exactly

Toby Ricketts

the same. Yeah, exactly. And live sessions. I'm happy to run the recording and all the other stuff as well. It's kind of exhilarating. And if anyway, I'm very weary of time, because we've we've been talking for 65 minutes, it's been so wonderful. But I've been carried away. So I've got a few more questions, if you've got a few more minutes to to indulge me. Absolutely, yes, we barely started. Yeah. So this is more around the the business of audiobooks, because like not many people really get to get an insight into it until they actually become an audiobook narrator. And, like, how does the business of audiobooks work? Obviously, you've got relationships with publishers, which are probably your most important asset, and then you've got independent authors and people approaching you directly and whether they're whether you do like, you know, you record it for free, and then share the royalties. There's all kinds of options out there these days. So I'm gonna take us through some of those options.

Simon Vance

I can try I again, one of the reasons I don't do a lot of coaching and stuff is because I don't have I don't have the tools that are needed to begin, you know, I rely I could rely just on the publishers. They have come to me over the years with Blackstone audio for many years, and then I did go into New York, on for an APA, audio Publishers Association event. They run a conference every year, and you'd get a chance to meet publishers and so on and so forth. I met someone a couple of years later tanto asked me to do stuff in books on tape, we became Random House and then Penguin Random as so and then somebody else in the industry will call me from another publishers and so on. So I could just work for publishers, which is of course, if you're starting in the business, that's nearly impossible. You've got to get something out there. The one thing that again, this is what I don't really know the full details, but I have worked through a CX a couple of times. But I know some people go through a CX, because it's gonna be a bit dodgy. There are a lot of pitfalls. I would recommend going onto Facebook and joining some of their groups. I hate to recommend Facebook

Toby Ricketts

is a meeting place, isn't it? And like you say, like me, especially with COVID like the conferences just weren't happening or aren't happening. And it this it still happened the audio book conferences or Yeah, I

Simon Vance

believe it's happening soon. I'm not attending this year, but I think it's online. Right. But I but a CX, you audition you've got a you do everything yourself at home, and you can do royalty share, and but there are a lot of scams out there, you got to keep an eye on so I would highly recommend researching and maybe even just spending some time with an experienced narrator. Not me. But somebody who teaches or somebody who coaches who can can i Oh, you can you can learn by looking on Facebook, there is a great website called the narrator's roadmap and caring things. I think I can sorry, my

Toby Ricketts

Yeah, I think you have mentioned on your website there abouts. You've got a section for for sort of people who want to find out more

Simon Vance

when right isn't? Yeah, I mean, the website is something I got redone last year. I haven't touched it in a year, but it still got some information on that. Yeah, the writers roadmap that is narrated roadmap for search. I think they have a free level, I think she started charging to get into the real weeds of the thing. But I think there's a lot of good contacts you can get from that. And it gives you a lot of information and things to watch out for, it's really important to pay attention. Because there are people who put stuff out on on a CX recording, there are some horror stories of people recording a whole book and then finding the person who asked them to do it didn't have the rights. Law and given away, you know, because especially, you know, I would do a 15 hour book in a week or week and a half. And people are beginning might spend a month doing a book like that, and then find that they're not going to get any money for it because the book will never be allowed out. Yes, there will be things to watch out for in the business. Yeah,

Toby Ricketts

yeah, absolutely. And you describe it on your site, as you know, the least well paid job in voiceover, which in my experience is kind of the case in terms of word count. Anyway, it's not like you get exactly $10,000 for 10,000 words. So it's, it's kind of a labor of love. Like I mean, the conditions are a lot better in a way in terms of if you love reading books, then you you know, you get something from it aside from the money which I think is quite nice a lot like I mean, I do I'm starting to do a lot of documentary work. And I'm loving it because I'm learning so much from doing the documentaries it's really enriching my life in that sense as well as you know, doing the work and getting paid for it. So is it the same with audiobooks do? Do you find you you are very learned from all of these titles? Very much.

Simon Vance

So. It is exactly that reason I fell into it because I just love doing it. And I didn't mind I didn't say eight years for charity one afternoon a week I get my time up because I loved reading the books. always enjoyed reading. It's it's not well paid. And you know, elearning is so much better paid because you aren't paid by the word in elearning. So many other areas of voiceovers do a commercial you can get 1000s and stuff but but audiobooks is it's it's a marathon, it's not a sprint, it's the joy of doing it. A lot of people I wonder about the people coming into the industry and expecting to make a living. And it takes a long time to get to that point. I mean, we're fortunate the union in the States has come in very strong in the last decade, I I'm proud to say I helped somewhat in that because we're industry as part of some of the publishers who came in some people came in around the time of audible being bought by Amazon. And because they could sell stuff to Amazon and they were paying some ridiculously low rates like $50 for an hour finished out. And that's just not livable, you can't live off that given many hours of research, you might have to put at least a minimum wage, or you're ending up being paid less than minimum wage. Yeah. So the union has come in and done a very good job of minimal minimal level of pay. And the publishers have been very good in that respect. Yeah,

Toby Ricketts

fantastic. So coming towards the end, I ended up bring up a question a slightly different question than the one I crossed out, which is what do you think your best work is not necessarily your favorite but if people were to jump in to your sort of career, what would what's your best foot forward?

Simon Vance

Well, I didn't love the dickens always let the Dickens and great expectations you mentioned that one was I mean, in some ways, it's easy. For me to go to the ones that won awards, because that's had confirmation from elsewhere. Yeah, that I do, like I did. With Nicholas Nickleby was, was lovely. Because one of the early days, oh God, who was the author lives in Greensboro, North Carolina. Anyway, he did a blog about how he was quite a well known. He's a he's a well known author, and he did a blog about how he never understood his book when he's given it at school. And then he listened to my audiobook and it made all's make complete sense. And that's something that audiobook narrators do. Because people don't read a lot. There are people who do have difficulty reading. And the thing is, if you're reading something like if you're American reading Dickens or trollop, it's written in an English way that the language the structure of the sentences are hard to pull off the page for some people. Whereas a Narita actually brings it to life in a way that you understand more easily. So things like the dickens a wonder that sort of was the big one for me early on was The Girl with the Dragon Tattoo. That's always been very well respected. And a lot of people will say about that reading it, they couldn't, they couldn't get into it at the beginning, because there's a long stretch at the beginning of the book. But listening to me, give it character really helped them into it. And that got me a huge number of fans. I loved Alan Moore's Jerusalem. I did. Alan Moore is the author of many graphic novels, V for Vendetta. And several others I have in my bookcase. But in watchmen and things like that, he's he's eccentric. He wrote this magnum opus, it's seven, it's 70 hours long. Wow. And when he wrote it, I got the call somebody, I think, who was a good idea. I recorded books. And I called Neil Gaiman. Because to call him I emailed him, because I know he knew our more well. And I said, Hey, I'm doing this when he said, What do you want me to introduce you to add in more so and I actually flew to England. I can't I got in touch with him. There's a whole long story there. But he's a bit eccentric, doesn't have a regular phone or anything. He's sort of off the grid. But I had a little bit of time before I started the book. And I recognize what this book meant to him. It was based in his hometown of Northampton. And I, I flew out on a Monday, I met him on the Wednesday, flew back on the first day was in the studio on the way to, you know, off my own bad, I pay for that myself, publish it and pay for it. And I love that book. 70 hours long, every chapter is sort of written in the style of a different author. But all the stories based on the history of Northampton is in Northampton. I'm saying that right. Yes. I slip up if I go wrong, and I apologize. But that's a lovely one.

Toby Ricketts

Yeah. Yeah. 70 hours is, it's a that's a very long time to you know, to keep it fresh and keep people's attention. Is that the longest audiobook you would have done?

Simon Vance

Oh, ah, yeah, it's close to it. I did. Oh, dance music a time Anthony Paul did a series of books back in the well, he started writing them quite early on, he finished in the 70s. He wrote 12 novels separated into quartets now, but it's all as Paul called Dance the music of time. And it's basically follows the group of people, one particular person and his group through the pre war pre first world war through to the 70s. And it seems ordinary historical document to look at English society, a certain sort of level of it. That I think is 86 hours. And of course, they've complete Sherlock Holmes. I did all that in one go. And that's 60 or 70 hours. So these ones yeah, those are the ones I've done in blocks. I mean, there's then there's a series like this one, I'm finishing 27 hours, which is the fifth one. And each of the other books has been like 15 or 18 or 20 hours. So it gets out there eventually, but I'd had that separated, you know, so that's separate. Yeah, but yeah, some big ones. I would reckon. I mean, the Guy Gavriel Kay books are a joy and T Garner is a fantastic one of his early ones. There's so many and Christopher Priest book I mentioned earlier, I love doing that and how fell occurred to me and the books that I Yeah. Oh, that one? dimension that one. It's very hard. I mean, it depends what people want to listen to what kind of books they want to listen to. It's very hard to recommend anything in particular, but the ones I've enjoyed have been those Jerusalem dance the music of time. Girl with the Dragon Tattoo.

Toby Ricketts

Fantastic, and well. We've taken up a lot of your time with this interview. So thank you so much for your time. Just before we go, there's lots of guitars on the wall behind you. And do you play the guitar as well?

Simon Vance

Yeah, yes. Well, I, I've had a guitar since I was a kid. I've sort of come back to in the last decade, I suppose. I've played I had a couple one. There's one there that I got in. That's less for coffee from Antalya, which is one of the Japanese makes, but it's the oldest one I've got. But I had that one for years. And I had a band when I was a student. I played a lot. And then I just sort of I've been messing around ever since. And then a few years ago, I promised myself I wanted a Les Paul, because that was when I grew up in the 60s watching everybody, Jimmy Page, Eric Clapton. They're all playing les Paul's, I wanted one so and I thought, well, I got in some late 50s. And I thought, Well, when I can really play well, and I will deserve a Les Paul, I'll go get one. And I hit 16 went Screw this. play that well. So I bought one. And that's, that's on the wall in the corner over there. Yeah. And when I got the Les Paul and I started doing online lessons, I liked the Telecaster. And then oh, my wife and kids got me the HSS Stratocaster PRs as a 10 top, that's the blue one, a really nice, beautiful piece. And I've got this was a latest joy. It's the Gibson 1959 reissue. He has 335 pounds beautiful, which is gorgeous. And I'm doing online lessons where the guy was online because we don't meet up but he's in LA. And I'm finding, it's great. It's a wonderful challenge, but I'm really finding the basic stuff. I forgot how did how does my finger do that? So it's embarrassing. So I'm embarrassed by how I'm one of those guys. There's a name for me, I can't know what it is for the kind of people who have more money than guitar talent. And I'm actually getting better and better and I got a I've got a drum machines and things. I got a drum kit around the corner as a bass. I've got up on the house too. So I think I can play I'm always self deprecating that I can play someone I love. I love that. And also, you know, I'm getting older. And one of the things they say about keeping the brain alive is challenging yourself. Exactly. Yeah. You know, same old, same old, same old. I mean, the books, I did all the books, but I'm sort of aging them out a little bit not doing as many hours a day as I used to. So don't have time for things like this.

Toby Ricketts

Yeah. Fantastic. Thank you so much for your time. Is there anything else you wanted to cover that we haven't done the interview?

Simon Vance

I'll discuss Ukraine

Toby Ricketts

can spend a very long time talking and we should do in the second episode.

Simon Vance

Say hi to your mom will do. Absolutely.

Toby Ricketts

Absolutely. Well, it's been an absolute pleasure to talk to you today. Thank you for sharing some of your wisdom and the stories from behind the scenes of audiobook wealth. It's been a pleasure.

Simon Vance

Thanks, Toby. It was a joy

An interview with British voiceover legend - Peter Dickson

Peter Dickson is a legend of the British Voiceover scene.
His voice is instantly recognisable to most, and he even has the moniker of "Voiceover man". This Christmas, I sat down with Peter to enjoy a couple of glasses of fine whisky, and also for a wide ranging discussion about the ins and outs of Peter's career, including his impressions and thoughts on various voiceover topics including;
Why living in the country is good for recording
Is it still important to go into studios to do VO? Or work remotely?
Why it’s best to keep your studio setup simple
Is microphone choice important?
Why a more expensive microphone won’t make you sound better.
Is microphone placement important?
Why is consistency important? And how to achieve consistency across recordings
Strange sounds in the studio…
What is a typical day like for Peter Dickson?
Getting jobs in the US vs the UK
Why is it good having an agent?
How voiceover work is stratified in different levels
How hunting for clients turns into farming your clients as your career progresses
How Peter is interested in aviation
What are some of the highlights from your career in TV?
Your voice is very recognized in the UK, what’s that like?
What is the range of your voiceover work?
How there are different genres of voice over work appearing
That X Factor voiceover, and how it came about
Why committing to the performance is so important
What are some of the highlights from Peter’s career - https://www.youtube.com/watch?v=ZaBt_bXlXmk
Is it important to set goals?
How did gravy for the brain come about?
Recap of the most important things we’ve learned about voiceover this year
What are some of the trends in VO for 2022?

What is Christmas like in the Dickson household?

Here is a transcript of our conversation:

Toby Ricketts

Welcome to vo life with gravy for the brainy Oceania My name is Toby Ricketts. I talk to the VO superstars in the world today the movers and shakers, people who are making things happen and who people are talking about. And it's my great privilege coming up to Christmas to share a lovely glass of whiskey with one of the most notable voice actors in the world. Definitely the UK, I think he was voted as like the most recognizable voice spent in a national poll recently. But he's also been the voice of The X Factor, and so many other things, the Olympics, a billion different documentaries and different things. So it's my great pleasure to welcome my friend and colleague, Peter Dixon.

Peter Dickson

Well, thank you very much indeed for that lovely intro. And I see you're opening your whiskey and I've got my whiskey here. I've actually pre poured mine in good TV fashion, so I'll probably top it up as we go along. But anyway, why don't you pull your I know we will get me through most of it.

Toby Ricketts

Exactly. I had a bottle. Don't worry.

Peter Dickson

You're well ahead of a sec. Good. Cheers.

Toby Ricketts

Merry Christmas. Yeah. Mm hmm. I'm on the Glenmorangie. Neck that I'm on

Peter Dickson

the I'm on the Macallan, which is a bit harsh, but it's a special occasion.

Toby Ricketts

Exactly. Yes. It'll be nice when we can share a glass in person next time you're on the same side of the planet.

Peter Dickson

I know. Isn't it remarkable though, that you know you're in Australia and I'm in London well as near as dammit. But we are you know what the other side of that we're opposite sides of this planet. Yeah, to each other. And yet, we're speaking in sort of, almost 4k video. And we are was no delay. I mean, to my father, who was you know, he, you know, funny, when he was alive, this would have been he died about 20 years ago, this would have been amazing to him, he wouldn't even believe this was possible. And yet, here we are taking this for granted now. Not only just to do this kind of thing, but also in the way we work, which we'll get onto I'm sure in some at some point in very near future. But this to me, this is amazing. And and we take it for granted. But it is an extraordinary thing that satellites and you know, high tech, fiber optics and all these things can make this sort of thing possible it is and revolutionize the way we work

Toby Ricketts

it has exactly and I feel like because I remember finding out that, you know, the first video phone call was actually invented in like the 1950s. And that everyone's kind of it's one of those technologies that's been in the wings, it's been possible for a very long time, but difficult, and even up to sort of like 2010, sort of 2011 we still weren't really using it on a daily basis, like we do now. Like I use Zoom absolutely every single day. And it's only really in the last sort of four to five years. And now with the pandemic, just you know, it's driven home that we use it constantly in that video calling is basically the standard, you know,

Peter Dickson

yeah. Yeah, it's a no Jimmy I've got, I talked to a colleague here in the UK, who has converted his studio into a almost a TV studio. He's a he's a, he's an audio artist. But what he's done is quite clever. He's, he's created a studio with a video, I haven't done it in mind. But he's got a a wide angle lens on his camera. And behind him, he's got a an LED screen on which he can put the client's name or logo. So when he's working for someone, he has the client's logo behind him, which they love, because everybody loves their name or their logo to be displayed. And so that really, that that initiative has given him that kind of leverage, which most of us wouldn't even think of doing and and they his clients absolutely adore him for it. So he does all of his sessions remotely, but they are done. Not just audio but video as well. So they can see him doing it. Yeah, now I do some of my sessions like that, but not all of them. But he leads the way in this he's really created a fantastic studio where it looks like this, like a TV set

Toby Ricketts

exactly what I'm going to steal that idea somewhat because like I've kind of set mine up a bit like it like I've got lights that I can change the colors and everything on like and I've got a professional cinema grade camera as the as the webcam for this. But in the new studio I was planning on having and focusing more on the background because like it's so interesting with Zoom calls and when you do connect with clients these days about who chooses to blur out their background, and who chooses to kind of emphasize the thing that you know, that they want to emphasize, and things like that. It's funny how they actually make a difference. Like I noticed, you know, our colleague JMC always has his we joke that you know, his voice Arts Awards that are lined up along the Seeliger holding up The roof, because I've got so many of them. And it just I feel like it's one of those subliminal things that when you do connect with clients, they go, Well, this guy knows what he's doing. You know? Like, it's, it's another factor. Whereas if you blur out the background, it's kind of like, are they working out of their spare cupboard? Like what's going on there? You know. So it's I feel like the Zune background thing is a whole new paradigm of kind of marketing. That hasn't really been explored yet. So yeah, some space behind you there. What are you gonna do with I've got,

Peter Dickson

but I could do something here. I suppose I could have a screen there or something. Yeah.

Toby Ricketts

Getting this logo on a curtain. So I could, you know, have it back and forth.

Peter Dickson

Yeah. But I think the the old sort of green screen thing is sort of over done. Now. People know, you know, if you're trying to pretend you're in or you're out your windows, the Pacific Ocean. It's not gonna work. But I think I think you're right. So make it real, but make it relevant to them. And this is this guy. I know he's done this. This screen, he puts his clients logos up on nearly on the LED screen. It's a fantastic way of, of really cementing your relationships. Absolutely.

Toby Ricketts

Yeah. That's fantastic. So you were saying that you, you do some sessions remotely, because you use sort of your living outside of London? You're sort of an hour or so from the train, I think, from London. And yeah, yeah.

Peter Dickson

I'm about 35 minutes from the West End of London. So I happen to skip basically, where I live is in the middle of where I live is in the countryside. So I am literally I've no name, I can't see anybody near me. I'm, I've known known that my nearest neighbor is probably a half a mile away from me. So it's the best of both worlds, but best of both worlds for me. So I love being here. And and, of course, being in this sort of remote rural location means that there's no real problem with noise Ingress. Here, though, I have a very well, insulated studio, but I don't have to worry about anything I worry about the occasional tractor goes by, or maybe an aircraft or a helicopter or something, but it's very short lived. So I don't have these because as many people will have, as, you know, the constant rumble of traffic perhaps, or trains going by every 10 minutes. I don't have any of that. So I'm very lucky.

Toby Ricketts

Yeah, it is. It is one of those considerations. I mean, I really enjoy living out in the country for the same sort of reasons that there's very little reason that there is noise apart from the current studio, there's there's rain noise on the roof, which is why I'm building the new studio that we were discussing. And the casual logging truck that goes past down the country road that I live on. And planes, of course, as you say, but but living in the country definitely has its benefits for voiceover I think especially now things are mostly remote, you know, and how much of your work do you do remotely?

Peter Dickson

I would say more and more of it now, I think probably, but the majority of the bigger commercials that I do that the higher paying ones, the big agency jobs, they still want to see you in town. And so I go in to London for those. I'm happy to do so because they pay me well. But but all the other stuff, as you would imagine all the kind of jobs that I do for corporate and smaller commercial work for regional stations. I do from here, all of it. And so this rather nice, rather nice lifestyle balance where I go to London, maybe about twice a week, perhaps and the rest of the time I'm here which which suits me fine. I love I love the I wouldn't want to be in town all day long every day would be be too much. I think I've got a perfectly balanced now.

Toby Ricketts

Absolutely fantastic. And did that change. I noticed when I when I had a British agent. They said you know, everyone loves your voice. But the fact that you can't appear in person is a big like it's it doesn't do well for you, you know, you really need to be here. Clients really want to press the flesh, they want to meet the voiceover artist and stuff. And I found that kind of surprising because in the American market, it's almost it's not exactly the opposite. But it's like you can you can do anything online now you can just source connect them to anywhere and it doesn't really matter even for the really big commercials that don't need to actually see you in the studio. Did it's a different city in the UK.

Peter Dickson

No, I think I think the past year has changed the perceptions immeasurably and irreversibly as well. I think, you know, we have had a scramble for everyone to have a home studio in the UK in the USA. Yes, most of most established voice talent had their own studio facilities. Not all but a lot of them did in the UK. A lot did but a lot didn't. And when the pandemic struck, they were no longer able to go into studios in town. So there was a scramble to build home studio facilities. And so they did that and I think that's now become much more acceptable to play Who are the younger producers I work with, for instance, in back three years ago would not be prepared to work with me in my home studio. And most of the studios who I was working with, for obvious reasons, because, you know, they they have their own, you know, their own businesses to, to, to kind of worry about and to maintain. They were very unhappy they would not to sort of countenance clients working with me remotely because there's a it was used to find fault with my audio, whatever it was, for whatever reason, of course, there was no fault. But because they were trying to justify their existence. It's interesting there because most clients now I work with most agencies, I work with a quite happy to work for me remotely. More and more so and I think that's a great thing. Because it widens there also widens their talent pool, because so you could be you in where you are New Zealand are on an equal playing field now with me? No. So they can they can, they can access you as well as they can meet as easily as they can be. So that's, in many ways. It's, it's leveled the playing field for all of us. And I don't think that's a bad thing. I think it's quite a good thing, particularly for the product, the end product of the client love it.

Toby Ricketts

Yeah, absolutely. That's fantastic. And so with your home studio, I mean, obviously, you know, you mentioned they do need to conform to a technical spec, there's still a base level at which it needs to operate on Are you a kind of a studio nerd Do you like to get get you know, deep into the technical stuff? Or are you more of a technophobe, or do you sit somewhere in the middle.

Peter Dickson

Now, I like to keep things as simple as possible, Toby, I think, my rig my setup is here is very simple, I've got a actually just bought a MacBook Air, which is, you know, I love Mac's they work and so and and because I work in mainly in audio. The DM one processor in the MacBook Air is perfectly capable of looking after the standard audio session without too much demand. And I have a you know, I've a focus right to itu here and, and I've got a couple of mics I've got a range of microphones around me I can use for various things. So the reason I did that was because I've got a place in America as well. So I go I did go traveling a bit and I wanted to be able to create the same sound and have the same technical lack of complexity if you like wherever I am. So I just have a very simple setup. It's digital and digital out and my booth is the sound that creates when I'm in here but like when I go to my home in America I just take the same kit with me protect my 414 which 416 shotgun mic which is great mic to travel with because it's so light and it's very robust. You've got my MacBook Air my to ITU and that's all you need really is I can I can create the same audio quality as I do in the studio here as anywhere in the world. Yeah, so I'm a big fan of keeping it simple.

Toby Ricketts

Totally Yeah. And I had that revelation probably about four years ago when I was doing quite a lot of traveling as well. And I had a young like one of the the kind of like one of the best microphones in the world and women use 67 which is like the valve version of the 87 which is my primary mic but it had this huge power supply you had to carry travel easily doesn't travel easy and you need power is the other thing whereas you know if you have a phantom powered mic like before one six not only is it super directional so you can record in pretty much any space you know you can make it work but it's can be you know, bus powered off your off the interface which is powered from the laptop so you don't know You know, I've recorded stuff in the back in the backs of cars and car parks before no mains power required. Exactly great battery only. So it's so that's definitely a trick for and people often do get caught up in the sort of the tech stuff and go down tech rabbit holes of what makes should I buy and it really it doesn't matter as much as it used to because everything is fairly capable nowadays, especially if you go with something that's really tried and tested like a 416 and the scarlet two twos there. It's a great combo.

Peter Dickson

Look, I mean, people the first question, most newbies asked me, What mic do I have? I said, Well, I happen to have a 416 and I've got a m for Sennheiser and I've got I've got various other things in the cupboard I can use but it's not the point. I mean, you know, if you're spending I think I sort of sort of set the bar at about 200 pounds about $300, you know, upwards doesn't matter. I really Yeah, nobody's going to be able to tell the difference unless you're really good. You can spend you know, 2018 102,000 pounds or $2,200 on a UAC seven perhaps but, you know, if you're, if your vocal technique or your microphone technique is not great or your studio doesn't say Write one of these very high, high fidelity microphones like a UID. Seven isn't going to make you sound any better, in fact, is going to magnify any of the issues you have with your with your space or with your technique. So, you know, oftentimes it's better not to have that sort of level of quality in the microphone, but to have something that's just does the job well enough? Yeah, exactly. You don't have to,

Toby Ricketts

you don't have to spend. I found that exactly. Because I recently purchased a UHD. Seven. And I was very, like, I'm very happy with the sound of my booth with the four and six. And I thought, you know, this, this will be like the next level up, and it was kind of a reward to myself too, because I've always wanted one as the iconic, you know, microphone, it's like that you just see someone with that. And you're like, you know what you're doing. But I found that when I set it up, and I spoken to it, it did exactly what you said, it magnifies the flaws in my room, because it's a cardioid and not a shotgun. So it was picking up different ambiences that I didn't set this room up for. So I've put it away for when I build the new studio, and I'm going to tune the studio around that new microphone. But it was a shock, it was kind of a shock. It was I still was formed to that newbie principle of if I buy an expensive microphone, I'll sound better, which is it's not it doesn't work like that it's capable of producing a better quality sound, if everything else is at the same level. But if it doesn't, it just shows all of the flaws out which was a real, you know, it was good to relearn that lesson for me.

Peter Dickson

Well, I'm glad you learned the lesson, Toby because so many of us don't. And we all love we all want to have a you 87 I've never had one never had the need to have one. But you know, I know many of my friends and colleagues do have them and they love them. But he's like having a Rolls Royce. You know, it's the badge and and if you can afford it, yes, I would highly recommend them. And I work with them a lot in London studios where I where I work a lot, but I I love my shotgun. And not normally people do live in because they're very directional. And depends what you're doing. So if I'm doing, say, long form narration or audiobooks, which I don't do very much, but doing so let's say a corporate long form. I will switch into the end for which I've got just up here on another stand. I can pull that down. You see I can do this. Yeah. Or I can use my you can't see it, but I could probably pull it down. You can see my mic there. So I've got a range of things randomly so I can it's horses for courses really but this is this I do mostly commercials and promo so this 416 works very well for me because and a lot of light Entertainment Television. So big TV shows I'll do on that my because it's crisp, it's spot on. It cuts through. It's got a nice, dynamic. And whenever I process it, I do a lot of my own sort of EQ and compressing that microphone. Bar any I've used is perfect for what I do.

Toby Ricketts

Yeah, absolutely. I couldn't agree more. Actually, I've I bought my full review six have you got there in front of you. It's 416. It's a vintage four and six. I bought it actually on Ebay. I bought it as an experiment because I was using nomen K mid fours, which are like little pencil. Yeah, but they're still cardioid. But they were very detailed and very pop sensitive. Like I had to have three or four pop filters between me and the mic because they were so sensitive. And they didn't travel well. And they were costing a lot to maintain because they had some components that were sort of getting, you know, they were vintage mics as well. And so I thought everyone's looking at the four and six, I'm just going to get one secondhand and see if I like it. And it's arrived. And I've been using it for that length of time. And every time I switch to something else. I just want to go back to it because it's so dependable that the self noise is so low for traveling. Like I've chucked it into suitcases. It's gone. It's done. Yeah, 10s of 1000s of kilometers with me. And it's it performs like a brand new and even though it's about 30 years old. It's just It astounds me How could these mics?

Peter Dickson

Now let's talk about mic position. Toby so you I'm, I'm probably working with my mic right now where I would normally work down above me toward pointing downwards. Your your mic is pointing upwards. So yes, which is best.

Toby Ricketts

And I know I when I first chatted to Hugh a few years ago, and he saw my thoughtful one six pointing up from my from my desk into my mouth. He was like that's a bit interesting. Like everyone does it top down. And I feel like it works, it can work better coming from the bottom because like it then it kind of gets a little bit of the warmness of chest as well, you know, like it was traditionally used of up above because on movie sets, you know, that was the only place off camera that you could have it. And then But then of course you get proximity effect, the base rolls off and you get you get sort of a cut through sort of thin effect. But if you're doing a nice warm narration, then these mics can get quite warm. You just have to go and get close to them and then watch the Pops and you might technique to make sure that it doesn't. This does pop up a lot and I've got two pop filters on there at the moment and I vary the distance depending on

Peter Dickson

the they do they do pop, I mean, I use mine, I'm just you, I've got a higher above me than I would normally have, because we're on vision vision, but I would normally use mine about here. And so you can get quite close to it and get cozy. But I've got this metal filter in front of it. And the reason I have it above me is because I work I very rarely use paper, I've got a screen a very large screen here in front of me. And my where I'm where I'm looking now is where I have my recording window. So I will sit and probably have that down about here. And I will read off this screen and have one eye on them on the levels and everything and then go back to editing. But I didn't have it there is because I like having it out of the way. And I don't think I don't have to think about the microphone, I don't worry about popping it because I never going to pop it here. Because I'm not in front of it.

Toby Ricketts

I mean, I I started doing it from underneath because I my screen is directly in front of me like I'm talking directly to my screen now. It's one of those big GM wide curved ones from from Samsung. So it's like it sort of fills your whole field of view. And I was worried about reflections from the screen. And like if you get to a screen it reflects back. And the best way for these mics is like they reject 100% of what comes at them from the rear. So my idea was to have it so that the mic was coming straight up from the screen so that it wasn't picking up any of that reflection. But then that's right where I'm trying to read so I'd moved it down so that I could still I could still gesticulate and still have a clear field of view. Basically that was kind of my your script.

Peter Dickson

Do you still work off paper? Do

Toby Ricketts

No, no, no, it's all completely digital. I have a printer, which doesn't even work. I think I haven't printed something for a very long time. So

Peter Dickson

where is your script? When you're really good on the screen in front of you? Yeah, exactly. Yeah. Right, you split the screen between your script and your and your recording window.

Toby Ricketts

Yeah, well, actually, to get super geeky on I've got the I've got the Asus Zenbook laptop, which has got two screens in it, it's got one on the keyboard, and then one up, and then I've got this external screen up there. So instead of having a screen which goes left to right, I've got a screen that goes up to down. So I look down on the desktop and I can see my zoom window or anything live stuff in the main laptop window sort of down here, I've got the recording windows, making sure everything and then the script is directly in front of me. So I'm predicting straightforward, and then the camera up there. So I've got this kind of like look up look down system, instead of which is great for like your mic technique. Because if you're turning your head around there, you can hear that you lose the crispness of your voice, etc. So it's better to dance down than it is.

Peter Dickson

So always want to keep, you always want to keep your head at the same distance from the mic and the same position Exactly. Throughout the whole process. And so I always think it's very important. An old engineer in London always taught me long ago, Mike positioning is one of the keys to getting this right. So you once you've established your mic position, I put I'm very foot I'm anal about I'm fussy, so I will spend ages. So it getting it in the right place where I feel it's not obstructing my field of view. And I'm feeling on the right distance from it like a hand span away. And I'm not going to pop the mic, so I don't have to worry about that. I take my cans off, actually, I've got a pair of headphones here, which I used to, you know, set, set things up with, and I can hear it. And once I'm happy with that, I've put that I always put them away, and I never use them when I'm recording, I'll always sit here and I'll go, right, I'm confident that what I'm going to do next is going to give me a good result. And I'm happy with the position the scripts in the right position, I've got it on the screen, and I'm recording my audio here. Let's go. And then I ignore all that technical stuff. Because what I'm then focused on is the content of what I'm reading, rather than worrying about the technology or the the engineering side of things, which really you don't want to be thinking at all about when you're performing. Because once you start thinking about whether whether it's right level or pop, am I popping, you know, you start to your your thoughts are with other things rather than the subject matter at hand. So that's the only reason I do that. Yeah, I think

Toby Ricketts

I was gonna say like one of my advices to people who are starting out and building this sort of first studio is try and find a permanent place you can set it up, don't be setting it up every time you need to do an audition because it will you'll have no consistency in your sound. If you do that. You know, it's good to find a cupboard or a wardrobe or somewhere where you can leave it set up so that you do have that consistency. And recently I've been doing this this project for the History Channel voicing a 10 part documentary series. And one of the things I've been struggling not struggling with but one of the things that I've been very conscious of is the need for consistency. And the fact that even if you move something in your studio or you're just sitting in a slightly different place, you'll listen to the two audios from separate episodes or pickups and they won't quite fit together. Yeah, and that's aside from just the normal voice like your voice chimes day to day basis. Yeah 100 days a big thing. So that's what you know, you've done a great number of documentaries, have you sort of rationalized the the consistency and you get back into that same character that you're playing in another episode?

Peter Dickson

It's very, very good, very interesting question. Most of the documentaries I've done have been, I do a whole episode in one studio, and I've never done a documentary in my studio. I've always gone into town to do it. So I've done it in London. And so I leave it with the engineer to try and match the sound. But of course, episode two episode is not so important. But more importantly, you know, when you're when you're in audio books, that's I read my I wrote my own book and read my own my own biography. And that was the first very first time I'd ever done a long form, piece like that. And that was one of the most challenging things I think I ever did, from a point of view of a voiceover and also from the point of view of engineering it because you're right, you come in, you do a day, and and then you come in the next day, and you think, well, I've got to listen back to what I did before and try and recreate the same sound because the listener is going to be maybe going from chapter one to chapter two within the space of 10 seconds, whereas I've had a 24 hour gap. And so I have to kind of be aware of that. And and it's not always easy to do, but you have to, once you've started your mic position, I marked it, I took a photograph of the studio, that this is where my mic is this through my chair is I need to keep that constant all the way through the recording. And because the studio, the walls don't change, that's, that's okay. But I knew I had to make sure the mic was in the same position. I was in the same position. And my script was in the same position and everything sounded the same. And the levels of course, I had to make sure were the same. So it was. So that was a challenge because you're always thinking about the engineering and the the sound and not really initially focused on the words. So once you've got all that sort of sorted out, you had to sort of say, well, let's forget all that. That's when I know that's sorted. Let me focus on the script.

Toby Ricketts

Absolutely. One of the things that I noticed I had this weird resonance in my studio for one day, and I said, where's that noise coming from? Well, I found this but tell me what yours was my was this water bottle being empty. And because it rings he had it that's got a kind of a yes. And just because it was down here and it was empty, it put like a boost in the certain frequency. And it was, you know

Peter Dickson

what mine was? What was mine was and I couldn't work out what it was sounded like it was an odd frequency ringing it was sort of like a, like an echo or some sort of resonance somewhere. I thought it's not in here because this is pretty dead this room. And I suddenly worked out what it was, and it was my old pop filter was made from it was a it was a nylon in a ring rather like this one. Yeah, this is a metal one. So it doesn't resonate. I suddenly worked out that my my voice was hitting this pop filter, and it was going boom, it was a booming a boom I get like a drum head almost like a drum at the end of every sentence. It was what is that? What does that entail on the on this shouldn't be there. And it worked out it was this this old pop filter I had and of course I got rid of it immediately. And I bought this metal one, which is very closely

Toby Ricketts

Yeah, the Stedman screens are available now but they adapt they're very superior.

Peter Dickson

So there's no kind of interference so this old nylon thing was resonating with my breath voice and hitting the mic and creating this odd kind of booming sound at the end of every sentence. You're right about screens in front of you though, you know I was worried about I've got a big screen here big screen here. But this 416 rejects everything from the back and so

Toby Ricketts

this so direction was just amazing how directional they are which is which is great for for spaces that aren't at optimum kind of treatment. Yeah definitely find at the moment I've got a resonant problem with I'm storing a drum kit in this mezzanine floor above and every time I make it I do a really buried with big projection I hear it just going this is the drum hits pick up that sound it's funny but you get sensitive to when you when you pick it up like that. So what does a normal day look for you look like for you at the moment like I mean when I'm tempted to do these pie charts of like when you're a beginner voiceover all your time is going to be looking for work and you know, occasionally doing work and then and then doing editing in your work but when you reach sort of like our level and you're working full time as a voiceover artist, and you're a few years down that track it's less time looking for work and just time doing work you know, so what what is your kind of like percentage that I do still have to look for work or does it all to arrive, neatly packaged in brown paper on your door?

Peter Dickson

No, I, you're right, though the early days, it's a question of establishing yourself and and I'm at a position now where I have an agent, and a fan of several agents when agent in the UK and two in the US. So they bring me stuff. And also, to my day starts like because I come in here and I sit down and I open up my emails and there's usually a bunch of auditions that are required from my US agent. The UK is operates completely differently. The UK agent never ever asked me to audition. So in the UK you don't it's just unreal. Just this is great. Yeah, it's all on demo reels. Yeah. And I'm, I'm, in a way I love I like that. Because, you know, in some ways, I do quite like auditioning, though, because it gives me the chance to experiment and do stuff. Yeah. And the thrill of the chase, and practice and the thrill of the chase. Yeah, and 90% of the time in those American auditions, I never get the gig. But that doesn't bother me so much. I think part I think I've kind of conditioned myself to believe and think that my job is to audition. And that's what the job is. And while you're auditioning, you're also practicing and getting better. So it gives me the opportunity to also, you know, see what's out there to see what people want and understand the client's demands and wishes, and what the current trends are. And so I value that very much Lee, but I wish that, you know, the US would book more off demo reels rather than auditions, when it comes

Toby Ricketts

on, because they used to do that a lot than they used to be more about they did now with with the advent of especially since COVID, it's you know, it's really ramped up in terms of having to audition for everything. And often now, I mean, they, you know, it's like a two page script, we need you to read the whole thing. So you got like, 200 Voiceover artists spending, you know, 15 minutes looking at the script, and you think, Geez, they're only gonna choose one person.

Peter Dickson

I know, just let us why did why did they do the two pages just do two lines, you can tell within five seconds, whether you're right or wrong,

Toby Ricketts

often, you know, the rub is these days is that the client will decide on the voiceover, they want to see the they want to see the entire thing basically produced, it's like walking to a restaurant and saying, I want to taste everything on your menu, you know, just so that I'm sure I'm going to get the right one. And so that's I mean, that's the rationale is that they want to cut it with picture and then show the client and get the client basically all the way across the line before they engage with the voice of Alice, which is kind of putting more, you know, honest back on the voiceover artists in a way. I mean, I do like auditioning, but sometimes it's kind of taking the test when, you know, you do have to record a long script. Yeah, and I'm not sure that time. But that doesn't seem to be reflected in the UK, like you're saying,

Peter Dickson

I do I do question that. Mostly, I say, would really you need me to read all of this? And, you know, wonder whether they? Well, I know they don't, but I just kind of have this slight, slight, slight feeling. They might use it without telling you. But I don't think I don't think that's going to help you do

Toby Ricketts

hear stories. Like I'd never do that on a p2p. But often there's there's a lot of trust is the trust game with an agent. And you know, you have to kind of just put it out there and hope because there's no chance of ever policing it and finding it yourself. It was used. So it says it is a tricky trust game that we often sort of play with with clients. But do you do self agent at all as well? Or do you make everything go through your your agent?

Peter Dickson

Go do some some SELF SELF SELF sort of administered work. But not much. I mean, I I mean, I often find that, well, it's quite difficult to price yourself particularly in in a more complex, complex scenario where they're saying, we want to use you in this territory in that territory. And I could sit down, I suppose, and use the grave of the brain that makes great guide. But time is of the essence and a lot of these things. And they say, Can you can you do this? And how much would it be? And I forgot, I've no idea. So I could work it out. But it would take me half an hour. And I just said, my agent will do all that and they do it really well. And my agent has been marvelous. And most of the time, they they would ask for more money than I would have the nerve to ask for even the ability to score. And so you know, even though I pay them a decent percentage is quite, it's quite good to have an agent because they can deal with the payment of the invoicing and also the recovery of the funds of the funds as well at the end. And so, you know, I'm happy to give it to them. But the smaller jobs are the sort of more basic kind of easier to price jobs. I'm happy to do that directly with clients and I do

Toby Ricketts

see a lot of you know, new talent coming through who may have set up a studio and got the sort of got the job. Thank you As soon as I get an agent, that's it, the work will just start pouring in. So it's probably worth saying that, like, it's not, it's, it's not always like that, that you have an agent, because I've got, I think I've got six agents in the US and New Zealand and I did have an agent in the UK, I'm looking for another one, if there's any agents watching, but like, you know, it's it's, I feel like you're you have to be right at the top of your game in order to just make a living off what your your agent gives you. But often people think that it's the ticket to doing time like that, once you get an agent, it's that you're away laughing. But I feel like that the the new way, especially in the in the US is is for the sort of self agency model or a hybrid next bit that you're doing with where you some work comes from your agent. And then you know, some possibly majority of the work comes from a mix of paper plays, direct marketing, all kinds of you know, there's, I remember doing, you know, webinars on this stuff, and there's this, when you really look into it, there are so many avenues that you can get voice work from, if you really investigate them. And an agent is just one of them, you know, and possibly a dwindling one. I mean, I think there's definitely still a place for agents in the world. But it's definitely not what it used to be. Because now people have their own studios and clients have lower budgets, there's a lot more work around. But I think the the average price of voiceover work has come down probably at the bottom that we that we thought

Peter Dickson

it was oh, no, but I think we're seeing more of a stratification of the market. But where were the top 25th is Asian workers, the top is the best voices, the ones who are the famous actors, the big names, they will always be in that top, top fifth. And then you get lower levels where you get the people who don't aren't big names, they're not the famous voices famous faces, that I'm still getting quite good quality work there, the next layer down and then you will have another layer of the sort of more basic staff and then there's more self administered work. And then there's the, you know, the pay to play sites. And then there's the fiber loss in the very bottom, you know, so there's, there's room for everybody. I'm not not kind of denigrating anyone in his layering. But it depends where you where you rise to. And, you know, you can, you can also work in all these different levels. I mean, I don't work on the very bottom, I don't do any, I don't promote myself on Fiverr, I don't even do pay to play now anymore. So not that I ever did anyway, but greatly, but I've been involved with a few of them. However, I, I don't anymore, because I don't have to I'm luckily thank God, I'm in a position where, you know, I've got enough client I know worked hard. And I've got a client base, that people come back to me and asked me to do stuff on a repeat annual basis. And, and I'm very happy to have that ongoing and that's the ideal position to get to where you know, if you start out on pay to play, and you start out doing five, or you build your, your client base, to a point where you come off those platforms, and you just work directly with those people. That's the aim.

Toby Ricketts

Absolutely, yeah, yes. Someone that's probably sort of transitioning into that into that kind of life, I've definitely found that like, as the years go on, just the level of repeat work comes up. And so you don't need to hunt as much about farming your clients, you know, it's like you turned from a hunter into a farmer. And that can lead to a more settled sort of life where you can pick and choose a bit more about the things that actually speak to you, that you want to do rather than things that you sort of have Yes, because you have to pay the bills or whatever. Yeah, so. So tell me about some of your other interests. It was fascinating doing the research on this because like there's there's a great number of sort of fan sites and things popping up about your career, etc. But you're also you've, you're into aviation a lot. Is that right? You've had a long history. Yes,

Peter Dickson

I guess I know that when I was at university, I joined the by accident, I think more than by design, the university Air Squadron, which is a program run by the Royal Air Force within the universities in the UK. And they have I think about six or seven sites in the UK where universe where universities are and they encourage people to join to Fly Light aircraft. With the view I've got I think it is completely selfish viewpoint from their point of view to encourage you to become a pilot in the in the Air Force, or join the Air Force in some capacity. So yes, I joined the University Air Squadron when when I was in the second year of university and spent three glorious years flying Scottish aviation Bulldog aerobatic aircraft, which was great fun. But I never flew privately after that I just flew through for years, but I've maintained my relationship with the Air Force and I still again in it because I was I didn't join the Air Force obviously I joined the BBC and became a journalist and a voiceover actor. So I but I'd like to maintain my relationship with them so I do help them a lot. I do a lot of award ceremonies for them free of charge. I do a lot of pro bono work with the

Toby Ricketts

Air Force and you can get typical kind of thing. So they give you the occasional plane ride to say thank you. They do they do.

Peter Dickson

I've had a few play, which is great and I don't demand it but I just think isn't they just occasionally said to me, do you want to come and fly in a fast jet? I say, Oh yeah, it'd be nice. I've done a few fun fast jet trips and a few transport aircraft. Yeah, it's been great fun. I love it.

Toby Ricketts

fast jets would be a different experience altogether because we saw aviation.

Peter Dickson

And I flew, I flew in a typhoon and a tornado or which are two of the tornadoes, sadly, has been retired from the Air Force by flew, flew in the last year of his life, which was brilliant. And the typhoon was the Eurofighter, that's a really a spectacular, aircraft very fast, did a performance takeoff in that that was, you know, talked about nought to 60 in two seconds, it was like being kicked in the back by a couple of donkeys. And we go up, we go up to we're within two seconds, you're at 10,000 feet, and then within and, you know, these push the throttles forward in your supersonic. But, you know, it's incredible. And what an aircraft and I have that had to have the privilege of flying in the back of one of those was amazing. I loved every second Ave, I love my association with the, with the Royal Air Force. So yeah, I still maintain my, my, my links.

Toby Ricketts

Brilliant. And you've also dabbled in a lot of TV work, which I wasn't as aware of in terms of like, you know, you've done writing for TV shows as well like with them, you know, TV credits, what are some of the sort of highlights from like, I guess, like, as a bigger question, maybe another question. How does onscreen work compare to being behind the mic and being the kind of invisible TV star, because they're quite different I imagined

Peter Dickson

they are. And I've always tried to be behind the scenes, I never really wanted to be a TV star and never watch TV star never, never really want to be. I've done a few I've done a bit of on camera work. And I do enjoy it, as we said, but I've never sought to be in front of the camera as a sort of ongoing mainstay of my business. We're voice actors, and that's where we like to stay behind the scenes and do our thing without being seen. That's one of the that's one of the perks for me is not being visually famous

Toby Ricketts

Nick market and having you know, well, yes, people know who you are, but they don't instantly recognize you like they would you know, Brad Pitt or

Peter Dickson

so my voice in the UK is is is very well now. I've been doing it for two years. So my on radio and television. So my voice I guess I was told this by a friend of mine the other day said, you know, your voice has seeped into the consciousness of the unconsciousness of the British public. And when people meet me for the first time they say I know you from somewhere I can't quite place where you're from. I know your voice You know, I've seen and then I say what I've done you know I've done X Factor Britain's Got Talent Live at the Apollo all star value fortunes, the prices, right catchphrase, loads of different TV shows, and radio commercials, TV commercials, games, you name it. I've done more or less all of it over 40 years, I've been constantly on on the on all the channels. And so people do know me my voice but they don't know me don't know me personally, or they don't know what I look like. So it's it's quite interesting that you can have that high level profile without having the all the bad stuff that goes with fame. Yeah, exactly.

Toby Ricketts

I was kind of surprised to see how many games you've done. And I was curious to ask about how you see yourself as a character voice. Yeah, I mean, in some senses, like I tell students, all all voiceover work is kind of a character. Like even when you're doing a straight corporate voiceover you're playing the part of the corporate straight voiceovers and how people normally talk. But for his or your game roles, like quite a departure from your, your sort of straight vo stuff like do you do accents and they do do realist voices do you do cartoon voices? Like how what's the scope of your kind of like, your your the range of your voiceover work?

Peter Dickson

Yes, you're right, dude, every voice job is an acting job. And I think sometimes the more and more that people will want you to be you. And I think particularly in commercials, they say we know you have to be a real they have to sound like an authentic person. A conversational style is very much in demand. But in terms of gaming, yes, I mean, I do all kinds of characters. I served on Americans. I've been zombies. I've done world war two pilots. I've been Russian submarine captains. I've done you know, fantasy characters, wizards warlocks, you name it in all ages and different accents. So I do love doing that though. That is for me, pure voice acting. And but it's just An aspect of voice acting like all of it is, and whether it's a corporate voice ever you're right, or whether it's a playing Russian submarine captain, you're playing somebody that's not you. And so I do, I don't really differentiate between it very much, I think it's probably not very helpful. So I think you need to sort of approach every job and give it the what it does, what it's designed, what you what you can give to it. So, I, I'm afraid, I can't really differentiate any of it. But I do love all of it. And probably, you know, I've been I've been a master of all, no jack of none, all my life. But I've always sort of taken the view that, you know, if I was just to concentrate on one thing, say, gaming, you know, I would probably be unemployed now, because these things go in cycles. So I've always likened my career to spinning plates, I've got seven plates spinning, promos, commercials, gaming, light, entertainment, television, corporate, audio, corporate video, you know, animation, you know, whatever it might be. So I'm going to keep all these things going as much as I can, because I don't differentiate between any of them. And I'm not pretending are an expert in all of them. But I think it to have an established career. When I had it, I'm not sure. That I don't think is quite the case now, because people are specializing in when I was sort of going through the peak of my career, I wanted to do all of it and be good at all of it. So I did. But it's an interesting question. Because nowadays, I think, with the advent of availability of people, in Digital Studios, all around the world. So I could people can hire you as well as they can hire me, and they didn't used to be able to do that. So I think nowadays, it's more important to have something one or two things that you specialize in, rather than being the, the jack of all trades and the master of none. So what do you specialize in? Well, it's

Toby Ricketts

interesting, because I've found I've fallen, I've fallen into a few different commercial categories. And I didn't expect to like in terms of like, you know, that there's commercial, which is, which is a category and I seem to have sort of fallen to that one quite well, which just happens to be a very well paying one, which was very fortunate indeed. But within that category, I seem to be hired mostly for luxury cars and watches. And it's weird that I just keep getting approached for those kind of work. And I wonder whether it's because, you know, you do a piece of work, which then resonates with with with any user on your show reel, and so people it gets out there, and then people see that and want to hire you for their one. And so it's just a rolling ball that just gathers snow, you know, as it goes down the mountain. Yeah, all weather, like, my voice though, the character I play for that particular voice of it, you know, does intrinsically link to that kind of like, you know, wealthy men like to hear this kind of voice or like your, your you sound like our target audience, for example, or something like that. So that's been kind of interesting. And, and more recently, I've, I've found that there are these non traditional kind of, they're not exactly categories and genres of voiceover, which is things like meditation, like conference openers, stuff like that, which is, which are kind of new genres which have crept up, and there seems to be people who are hiring just for that sort of stuff, like, especially conference openers, is very much like, there are conference companies that just do videos for conferences, and they often want to hire a voiceover to do their opening. So

Peter Dickson

I mean, the big missions, the mission statement open, like

Toby Ricketts

a three day conference of ophthalmologists in Chicago and they have a video saying Imagine if the world could see it or something you know, like it's that it's that thing that the big start video where brings everyone together and and they usually go that fear fear budget on them, because they're it's only one time use only be seen by a roomful of people, but they still pay quite well, because they have to set the right tone at the beginning of this conference. So but but there's a lot of things at play, like I was like to imagine, you know, that, that I'm at the conference, and the lights go down, and I've got the mic, and I'm talking to an eye, you have to be spellbinding, you have to actually fill these people's hearts with this excitement that they're on this three day adventure, you know, so like, really living those parts, I think is is a big part of of the voiceover thing. And what I like about these micro genres is you really get to kind of crystallize and imagine what the end person is going to feel from this what rather than finish which is very broad, you know,

Peter Dickson

well, it's critical. I think, most newbies to the business say, How do I how do I do this? How do I get more, more auditions, more bookings? I said, Well, you've got to put yourself in the position of someone who's listening to you know your audience, first of all, and as you rightly say, if you're doing a conference opening, you've got to really when you're performing imagine that audience in the darkened room listening to your and you need to know the music track what Now it's going to play out. There's no point in me projecting very, in a big way, if the music is, you know, very minimal and sort of droney. So I need to know what the producer intends the intention of the piece so that it matches the tone. And it's very important to know that because otherwise, you're just shooting in the dark. But you're right. You're more and more in commercial terms, you the producers, the buyers want you to sound like the person who's going to buy the product or service doesn't you know, you have to sound like you come from their world. And getting into that is the absolute key to success. A no doubt about it. You've got to sound like you come from that world, you got to sound like you know, you're talking about. You can't sound like you're an outsider, you've got to know your audience.

Toby Ricketts

Mm hmm, exactly. What else did I want to ask you about?

Peter Dickson

Yes, I'm having another McKellen, by the way. Oh, fantastic. Yeah, we're

Toby Ricketts

nearly out on this end as well. So it's a good time to refill

Peter Dickson

just a small one.

Toby Ricketts

Exactly. What do you have any routines? Do you have any things that that get you into the character because your your X Factor voice I like to, I can very I can instantly hear your X Factor voice before you do it? Because it's so kind of iconic in that way. Do you want to just give our viewers in case they haven't heard what your X Factor voice sounds like? It's alright. It's quite a character that you play like it's it's quite it's almost a cartoon character. Yeah, you know, it's a caricature, if you like it's not

Peter Dickson

a real voice. No, the voice grew from series, one of the X Factor, which was 16 years ago now, believe it. And if you listened back to me when I started, it was a much tamer beast, and it grew to every years. We really did. Yeah, it did. Because the show ratcheted up, and the production values increased year on year, and more money was spent up as it as the show is the format became more successful. ITV, the commercial broadcaster, decided this was a show that on Saturday night, they were going to spend money on. And it was it was a cash cow. And so they chuck more money and more money and everything went suddenly, from the small room to the big room to the big big room, the big studio, the lighting, the sound, the sight sets, all became much more much more kind of elaborate and much more glamorous. And as the shirt as the series progressed, I was, as a viewer was watching it, I thought, I've got to change my I've got to make myself I've got to go with this. So I'm became each year bigger and bigger and Brasher and ended up with me 16 years down the line in my voice sessions, you know, bleeding like a Bond villain from my eyes, and, and sweating. And literally, I had to have studio, whether it was in here or in London, wherever I did the voiceover I used to say to the to the studio people, I said, Look, when I come in, I want this studio chilled. Sure about 12 degrees, because when I'm going to go for it, I do go for it big time, I'm actually exerting myself so much that I would sweat and Puffin pant and go red in the face. And the veins of my neck would would come up and I said, Look, I can't do this in a Hot Studio has to be cold. And I need a towel in there as well. Because I'm going to be sweating like a pig oxygen I did. And so I that's how it happened. So every year got bigger and bigger. And nobody told me to do this. I just took it upon myself because I thought if they don't tell me, nobody gave me any, any guidance or advice. I just started to push the boat out Nietzsche, I pushed a bit more and I'd wait to see if anybody complained. Nobody did. And then it began to get gathered like mosque gathers, like a stone rolling stone gathers mass, it began to go to build its own momentum. And then I realized that people were actually enjoying my voiceover performances. They were sort of imitating me and taking, taking the, the voiceover of the show, as part of as one of the elements of the show. And it was very nice to see that I I just took it upon myself to make it what it was. So I'll give you an example of what it was like there's a big phrase on the show, which which is comes at the end of the title sequence, which usually was a recap of what happened on the week before and it ends with Carl offs, wonderful music, oh for tuna, which everybody now knows. And my famous line was, it's time to face thumb music and then to be a huge action It's a sort of graphic coming through London and smashing into Wembley, and they blister off and in Sparks. And they'd zoom in on from the back of the audience over the audience heads onto the stage, and the show would start. And so that was that was quite something. And I think it was quite, I wanted to make it as big and as bombastic and as sort of ridiculous as I possibly could. And was the show was that

Toby Ricketts

Yeah, exactly. And it's, it must sort of feel nice to be the one of the contributors to an icon, you know, has become iconic in the UK, that that that intro in that sequence, I imagined?

Peter Dickson

Yes, I think, you know, nobody knew it was going to be like that. And when I got the, got the job, it was very, sort of an unremarkable hiring because I was in America and a friend of mine, he was the sound supervisor on a show I'd been doing before in the UK called test the nation, which was kind of like an IQ test show with Philip Schofield. And Anna Robinson, who UK viewers will know. He, he rang me up and he said, I'm working on this new show called What's the working title of The X Factor? Nobody's ever heard of it. And they're looking for a voice to do it. And we can't find somebody that suitable. And I've worked with you recently. Would you like to have a go? And I said, Well, send me send me something. And I've looked at it. And he sent me this. They sent me this Vimeo link, and I looked at it and I thought, Oh, my goodness, this is, this is right up my street, I could definitely lend value to the show. So I emailed him back said yes, I'd be very interested. And they sent me a script, just to sort of have a go at it. I sent him some samples by on mp3, from from America. And next day, they hired me, I got the job for series, one of the X factor was brilliant. And never looked back.

Toby Ricketts

Yeah, the rest is history. And, like, I think I feel like, you know, when you look at great performances that people like, when you look at it on YouTube, there are those you can see the audition tapes for certain, you know, iconic roles as they turned out. And you can always tell that the people are giving more than 100%. Like they're absolutely committed to the character like that. That's the sign of a really great performance is commitment to it to it, which you know, you

Peter Dickson

have to know glad you mentioned that word commitment is the word it is exactly. It's it's a committed committing yourself to the line fully, more than fully.

Toby Ricketts

Yeah, exactly. And it works in other genres like, like, you look at the great news, any volunteers, it's because absolutely channeling, they're completely giving in to the feeling that music gives them and going with it. And it's exactly the same with VoiceOver I find the best performances you give a when you just let go and you go as far as you need to to get the ground.

Peter Dickson

We're not talking about shouting or bickering back there. But like, all performances, you're right. You have to be at one with the script and and be sympathetic to it. But give 100% It's almost like surrendering to it and commit commit to it. Yeah, you

Toby Ricketts

know why? on yourself or anything? No, no, no, it's

Peter Dickson

not, it's not going over there. I'm not I think people may misinterpret this by thinking, like, we need to go over the top. And that's not what it's about. It's about being in flow with the copy in sympathy with the copy, understanding your audience. And once you've done all that sort of processing, then you are committed to and you have a purpose, a sense of purpose to it. But committing to the lines, God Yeah, that's what it's all about. Whether it's a poem or a shouting on a TV show, it's just, it's being in in the right moment and understanding your purpose.

Toby Ricketts

Absolutely. So looking back over your your lengthy career, are there any pieces of work that really stand out for you and stuff that you're really proud of?

Peter Dickson

Oh, that's interesting. Yeah. I did a show, an animation series years ago, called Monkey test and it was was very well received in the UK dinner where that was when I think it did go worldwide actually, because I still get some residual payments from from from sales around the world, but it was an animation series produced by a friend of mine. And it was so well done. It was way ahead of its time. And it was it painted a rather dark picture of Britain in the 1990s but it was still it still stands up to scrutiny today. And it was one of those shows that has become a kind of a it's developed a cult followings. It's kind of like a bit culty but it's it's still there. It still gets shown on youtube if it's a what called monkey do this is that there's episodes on those clips on YouTube You monkey does,

Toby Ricketts

what character did you play with?

Peter Dickson

Well, I played the classically trained actor. Some might say it was, was typecasting. I was a voiceover artist who played the voiceover artist too, who really wants to be more wanted to be a classical actor. And he was always frustrated by the fact that he was always casting in a voice ever Oh, selling products that nobody wanted to buy. So either way, it's kind of art imitating life. And I often think back on that, I think, well, I'm actually I am actually I had that character. I've always been frustrated. I've always wanted to be a Shakespearean actor, but I never made I always end up selling furniture or shouting that cars off, or pizzas or whatever. And

Toby Ricketts

that's hilarious. And it is funny how you end up sort of coming back to those those things sometimes that? Yes, yeah. I've definitely found that like, in my voiceover career, like saying that you're going to do something or making a goal. Just lengthen. It never never works.

Peter Dickson

I never, I've never, you can set goals all your life, but obviously, life will throw you curveballs occasionally and you'll end up going down another weapon. Expected. Yeah, you don't know, never, I've never planned my career as such, I've never had a plan. And people watching this might be quite horrified. And the same time pleased about that. Because, you know, you just got to go with the flow sometimes, and the flow may not take you in the direction that you want to go, but is the direction that the market wants you to go because you're getting that work. No, I just don't, I don't think you should have too hard and fast and opinion about your career direction that is

Toby Ricketts

true, because I was going to say that setting goals at least gives you like the point at which you want to head towards you know, because if you if you don't know where you're going, then you're sure to get there. You know, it's that that whole thing of like, if you're just paddling aimlessly in the sea to nowhere, then you're you're just going to go around in circles. But if you do have that, that kind of island on the horizon that you're swimming towards, at least you'll make progress towards that island. But I think what you say is very true in terms of don't be too hard and fast with I have to do this and I have to do this. Like sometimes it's like if this great role comes up and it's not really in your genre, have a go at it, just do it and see where it listen

Peter Dickson

to what the market gives you, you know, the market will they will decide what you're good at. And if you don't know what you're good at, try everything. But some sometimes, at some point, somebody will say actually, this is where you should this is what you're good at, this is what you should be doing and don't fight it. In the Loop. There'll be certain veins will open up to you and you'll go Oh, actually, I hadn't thought of that. But actually this is working around getting a lot of work in this area and just go with it and may not be the area you even thought you'd be good at. But the market market will decide

Toby Ricketts

oh, there you go. Let I'm typecast as luxury cars and watches some of this is worse because

Peter Dickson

there are worse places to be. And you you you what I like about you is you work in all kinds of territories. You You Are you you've got a you're a master of accents. So you can you can work in the American market and in the Australian New Zealand market in Canada or wherever, wherever else you want to work. So you you adapt your accent Yeah, to the market.

Toby Ricketts

You're funnily enough, my biggest product is being British for Americans. So it's like Americans like me as a British guy. So it's um, it's because

Peter Dickson

it's because you don't sound too British or posh. Yeah, too threatening, or Yeah,

Toby Ricketts

something like that. Yeah, exactly. Like the accent I've created for my British kind of persona is is not actually a kind of a British accent that British people have. That's what it's the accent the American people think British people have got it very JMeter, isn't it?

Peter Dickson

I know. Isn't that funny?

Toby Ricketts

So I know, We're nearly out of time. But I wanted to ask you quickly about some I mean, obviously what what, what how we met and what binds us is gravy for the brain, the wonderful product of the voiceover career platform, which people watching this probably be familiar with. How did that all start? And how did that kind of the grow?

Peter Dickson

Well, it grew from a bricks and mortar business that Hugh Edwards and I started we, well, he came to me, I had worked with you as as a as a voice actor, and he was a director on a couple of games. And he said to me, you know, I'm fed up working with no, it wasn't working for me, but he said, um, there's a very small roster of people I work with, and it's quite limiting. In London, and, you know, it's an I try, I've tried, he said to bring new people in, but I ended up hiring people who have never done games before and they come in and they don't know what they're doing and I'm doing and they're practicing in front of clients. And that's not ideal when you've got somebody from Sony sitting in the in the booth and you're floundering as a newbie, not knowing what to do, because the the skill sets required for voice acting in games is quite different from the ones you need to know about for, for instance, doing a promo or commercials So he said to me, how do you fancy creating a course for people to do to do to learn how to do gaming voice? I said, Yeah, that sounds like a good idea. So we created this course, a bricks and mortar course for no more than about 10 people. And we ran these on couple of Saturdays every month in London, we hired a studio, we advertised, people came, and they absolutely loved it. And it was it was it was tiring and exhausting and time consuming. But we enjoyed teaching. And so we then reached the natural conclusion as you would, where we we'd like to be more demand than we could feel filled. So we wanted to reach more people. And so the only way to do that is to go on online. So we developed a rudimentary, it wasn't called gravy for the brain back then. But it was called something else. But we had an online course as well as the bricks and mortar course and, and then we thought, well hang on a minute, we could branch this out into other areas of voice episode, corporate, commercial, and then teach Studio, you know, building and engineering and all the rest of that goes with with with their voiceover career and we so kind of grew sort of exponentially from that point. And gravy for the brain was born. Not not not the, the name actually is quite interesting, because it was it was born out of the desire to create an online business that would educate people in all kinds of things, not just voiceover X was going to be a platform that could teach you how to do you know how to knit or how to make pottery or be a waiter or whatever it might be. So grieving for the rain was the sort of umbrella concept. But then we thought we know nothing about pottery or waiting a table. And that was a bit too sort of vague. So then we would be really crazy, the platform the and the URL and the name so stark. And people always ask us why why you call grave as the brain? Why is it not got any voice ever reference? And that's why because we were intended to be a much broader church than it eventually ended up but but in a way, you know, graves The reason it's so unusual name that people you know, remember it?

Toby Ricketts

Yeah, yeah. Which is kind of the most important thing these days in the in the sort of the busy sea of the internet, trying a catchy thing that people can just remember which they've seen somewhere. Yeah. Yeah, well, that's fantastic. It's so similar to your original courses to the voice academy that I run. And the thing that I, I always I get so much energy from is the fact that people who do come on these courses and people who braved the rain, it's such a thrilling job in a way like when you have a go at voiceover and especially in the bricks and mortar studio, that's a really fancy studio, and there's people listening and everything. It's like an adrenaline rush the same as going in a fighter jet or something like it really, really is. It moves people like to their to their core,

Peter Dickson

oh, um, we've had people crying and our courses, not online, I don't see that. Most people are crying. But I don't know why they cry. But they came into our into our course. And what we used to do, this was a really fascinating process. We took 10 People in at nine o'clock in the morning in the studio, we said $7. And here's the script, it was a piece of gaming copy. And as we asked each of them to go to the microphone, and read the lines, and we recorded them, which they did. And then we took them through a whole process of teaching them how to do what they needed to do, how to create characters, and they we would do workshops with them and talk to them about committing to the line that we talked about earlier on and being full of purpose and commitment. And at the end of the day, by five o'clock they'd been through the wringer and, and had learned an awful lot in those those hours with us. And then we got to do exactly the same copy again at the end of the day. And they both they all read the copy the end of the day and we recorded them. And then by six o'clock the engineer had chopped by all these pieces together back to back each each person 10 times. And we sat them down in a comfy chair is it now to demonstrate how far you've come in these eight hours, I want you to sit down and have listened to your initial performance back to back with your final performance exactly the same copy. See what you think. And that was for me, the the real lightbulb moment for for me and for them because they listened to their initial performance which was work on like, it was all the right words in the right order, but no purpose, no commitment, no intention. And then the second reading In most cases, was so dramatically different, that they just blew them away they thought and every, every time we human, I would sit and watch this and listen. And we'd see their faces just go, Oh, my God, this is exactly been a fantastic experience. And we we really understand now, what you mean when you say commitment, purpose and understanding of the copy and getting into the character. And so that contrast was so stark, that they went away, and they never forgot.

Toby Ricketts

And the ability for them to take that skill into their own lives, that's the big thing that I find like that people suddenly have control over their voice, which they didn't. And when they arrived on the course, and our voice is what we used to communicate with all the other humans who we come across, like it's their primary communication medium. So I feel like it's so important to learn how to use your voice effectively.

Peter Dickson

I can agree, yeah, and to and to be a good listener, as well, because, as an actor in gaming, you never ever in you're never very rarely, when you're performing. In soloists, you're always in the studio in your own invariably, but you do see the other characters that you're sort of your your lines are against. And I always encourage most of the students in our courses to, to understand the context that they're in and to read the lines into the of the previous character you're working against in your head. So you can well before you read your line, you read the the other characters line that you're reacting to. So the you you're just not, you're not, we're not talking in a vacuum. As such, we are reacting off what they've said. It's a genuine, real. So it's genuinely you're listening in your head to what the other character is saying. And then you go there, just read your lines and ignore what they've because you need to know what's gone before.

Toby Ricketts

Yeah, absolutely. Yeah. Fantastic. Well, I thank you so much for for staying up and indulging all my questions. Have you got to chat about voiceovers? Well, we haven't covered that you wanted to cover?

Peter Dickson

Well, let me submit a few notes. I'm just going to say very quickly go through. Yeah. Right. So. So I'll just go through this very quickly. There's a scramble to home studios home studios are now the thing everybody wants them. Everybody has them people are comfortable using them remotely. The USA UK differences are quite stark. The UK is now caught up in the USA. So most UK, voice actors have home studios now and producers are happy to employ them from home. Remote studios are now here to stay. So that's important. So studio quality your own home studio is very important. So pay attention to how it sounds. If you don't know how it sounds, ask someone Rob be gravy will help you to iron out any kinks in your studio sound. You need to get connectivity working. So whatever you choose whether it's source connect or ipdtl, or whatever it might be, you will need. Now that ISDN is now defunct and dead, you will need to have a good broadband connection and

Toby Ricketts

be able to know how to use it know how to use. Yeah. And now how

Peter Dickson

to use more than one piece of software. So have several several beating or be proficient in several. So I've got three here got source connect ipdtl. And I also use other proprietary software that I can link to other studios with

Toby Ricketts

this video call and session link Pro and there are clean feed there's so many feeds

Peter Dickson

Very good. Yeah, yeah, they're all good. They all have their drawbacks. Source Connect for USA standard is the Yeah, is the one they want. So yeah, you can also you can get source tech standard, I believe on on a day to day basis as well.

Toby Ricketts

Yeah, this is a subscription based I think it's like weekly or monthly or something. So it's just not part of the session fee really, you could

Peter Dickson

just and the reason they want that is because the algorithm is different. They want that there's a stability with source connect standard that they're using with the free version that you get good stability on the on the signal. Demos. Interestingly, I've noticed that agents are happy to have longer sequences on demos, commercial demos particularly used to be a trend where you have 10 seconds, even shorter snatches

Toby Ricketts

down to about four seconds. It seems their demos are so quick.

Peter Dickson

But it's going the other way. The the trend now is to conversational everyday voices so they want to hear your want to hear more, maybe 15 or even 20 seconds. Which is a trend apparently narrative deliveries probably more narrative delivery. Yeah, longer demos in every genre so used to be you know, you demo. We've been there longer than a minute now. They're getting one minute nine minute 30. And for sort of animations and for corporate, they want two minute demos. So they're getting longer. conversational style very soon still much at the forefront authentic voices. Yes. So, as I said earlier, because producers can hire people from around the planet they don't want me to do in Australia or New Zealand voice accent or whatever it might be. Other than your case to Tony, Toby, you're British voice is so good. People love to hire you. Real accents are very much. And also non binary accents. I see a lot on scripts

Toby Ricketts

that is so different. The inclusivity is a huge thing now.

Peter Dickson

I don't. So I've seen a few auditions come in, where they don't want you to sound too masculine. They don't want the deep sort of masculine voice, they want something slightly non binary. That's an interesting trend.

Toby Ricketts

And also, there's this trend towards like accents to that. But then they're not. Exactly yeah, it's accent from nowhere sort of thing, which, yeah, so I've specialized in over the last few years. But

Peter Dickson

where do you where do you place your nonspecific accent, it's sort of halfway between America,

Toby Ricketts

yeah, to mid Atlantic, but sometimes they want they don't want just British American, they want a bit of Australian in there as well, or sometimes a bit of Chinese, for example, like English as a second language, as well as the British and the and the American, which is kind of which, which is usually a case of just flattening the vowels and making it a bit more percussive. So it just sounds different. But I'd like to stress in my I did an excellent webinar earlier this month, in terms of like, you can't just pretend like you know, the accents and smash them together. Because it sounds like Dick Van Dyke and they're above, it's like, it just sounds all over the place and kind of awkward. So you have to stumble with doing both of the accents. And then just subtly choose to go one side of the line or the other on different lines, just to keep it sort of interesting sounding, you know. But it's a very interesting new growth area, this whole global accent thing, because of the, you know, international companies and corporate interests, having bases and lots of countries around the world wanting to do one video.

Peter Dickson

Yeah. So looking into future trends, I think, certainly authentic voices, or people who sound authentic, as you, as you've demonstrated, you can do are definitely going to be hired. Auditions, if you're auditioning for work, I think, because now we have the pay to play the numbers of people auditioning. And I wouldn't be too concerned about that, because 90% of them, you know, probably aren't going to get hired. So if you're good, you're going to get you're in the top 10%, you're going to be going to be at a chance of being hired. But I think your auditions need to be more daring and more different for everybody else. So you need to find something in the copy that will enable you to stand out. And be yourself. Don't just read the words, perhaps do one take where was the entire script as it's written, and do another take, which is your interpretation of that copy and humility.

Toby Ricketts

Yeah. And Mark Roy, who I interviewed last month, his big thing was just be noticed. Like, it doesn't really matter what you do with the copy because it's going to change in the session, but get noticed. And if they like your voice, like they'll, you know, they're hearing 200 people read the same lines, do something different. Yes, such good advice.

Peter Dickson

You're going to jump you're going to jump out at them. So yes, yeah. So humanize it, personalize it to your own way and try and again, but that making overacting but make it sound authentic and but but do your own interpretation.

Toby Ricketts

Or be yourself like really honestly be yourself because the more reviews

Peter Dickson

the more of you that shows up in your reads the more you'll book

Toby Ricketts

totally Yeah, absolutely. I definitely didn't intend this trip. Well fantastic. I mean it's it's Merry Christmas again, I've got one sip left. It's been able to catch up and what does the What does Christmas look like in the Dixon household?

Peter Dickson

Well, I'm still I usually go to Ireland where are where our families are from, but I won't be going this year because of travel restrictions and various other family issues but I will be staying at home with my wife my son, my two sons are coming to stay with us so it will be four of us Christmas Day and New Year. Who knows I never planned anything so fantastic. I usually I usually don't go out on New Year's Eve because it's usually chaos but I will I like staying at home I like to fire and and have a nice have a whiskey and stuff fairly quiet New Year's Eve usually and and then wake up on New Year's Day. Rather smug with myself that I don't have a hangover. Well, fantast anyway, very much. It'd be it's lovely Christmas. Thank you for asking me. Speaking. Indeed. Cheers. Cheers.

An interview with Graeme Spicer

In this episode, Toby talks to North American / Canadian Voice over industry legend (and Current Gravy for the Brain Territory controller) Graeme Spicer!

In today’s episode they discuss:

How voiceover artists are moving out of cities to the rural regions

How Covid 19 has taught producers that home studios are adequate for recording spots

Graeme's past career in advertising and as a marketing director and how this influences his current voice craft

Why group script read-throughs are so useful, why watching others is such a good way to learn

The previous organisations Graeme has been a part of; WOVO, Edge Studio, Voiceovers.com

How advertising has changed from using a single brand voice to a new voice for each campaign

A typical day as a voiceover (if there is such a thing!)

The Canadian accent, and how to master it

The difference in attitude between US East Coast and West Coast, and how it applies to VO

The benefits of showing range versus doing one thing really well

How modern casting has changed to be much more inclusive

Is warmup and vocal health important

How to use 'your instrument' better

Favourite voice genres vs the one you get hired for

How the damands of home studio operators is increasing

What gear are we using to record?

How do you decide on compression levels for your reads?

What is in the VO secret sauce?

How many agents do you have?

Is it important to have an agent?

What is the current state of the Pay to Play sites? And where will it go into the future?

How TTS and AI voices are making inroads into the world of VO

And MORE!

Here is a transcript of the interview:

Toby Ricketts

Welcome to vo life presented by gravy for the brain Oceania, the interview segment where I talk to people in the voiceover industry who are agents or they're producers, or they've also brought us to the top of their field so that you can hopefully benefit from some of the advice they have to give. And today on the podcast, I'm very pleased to present my good friend and fellow Gravy for the Brain territory controller, Graeme Spicer from Canada. Hello, hello.

Glad to be here. Absolutely. It's very, very good to chat to you. As I was just saying before, like we've, we've met briefly sort of in in zoom meetings and things and I and I had a sense that you were sort of, you know, voiceover kindred spirits. And so I wanted to explore that and find out more about your history. I'm fascinated, that used to be in advertising, and you've really kind of like, been around the industry for a long time. So I'm keen to sort of explore some of the aspects of the voice and industry who, which some people might not realize exists. So

Graeme Spicer

the way you say, I've been, you know, just you've been around the industry a long time, that doesn't sound so good

Toby Ricketts

just reading website, just reading your website. So you're based in Canada, we're about in Canada.

Graeme Spicer

I am about I just moved last. During the COVID, we bought a little house in a community about an hour outside of Toronto, I had been in Toronto for like 30 years.

Toby Ricketts

So I'm just outside of Toronto now in a little city called Hamilton. Oh, nice. So we both were both part of the exodus from the cities, the voiceovers saying, "I don't need to be in a big city anymore. I can go and do it anywhere in the world." I can't remember. Actually, that's not true. I can remember it since last March, when the entire world shut down. I have been in a recording studio other than my own once. That's it. I mean, there's no finally, what we already all knew is that, you know, we could do our job just as well or better remotely than we could actually in studio. Finally, all of the producers are starting to figure out and it makes their lives easier, too. So absolutely. Like, I mean, I've been saying for a long time for two local producers here in New Zealand, that, you know, I don't need to fly down and be in the session with you know, it's nice to sort of, you know, shake hands and everything, but everyone's learned during COVID that that's not necessarily true, you can have just as fruitful a business relationship, you know, via zoom, and using, you know, source Connect, and these voiceover tools, and there's really no compromises.

Graeme Spicer

Yeah, I mean, source Connect sounds as good as if I was actually in the studio with them. The technology is flawless. And, and yeah, I mean, it's nice to get FaceTime in with these people on occasion, because I think that that helps build relationships. I think that the whole idea of having, you know, FaceTime is different now than it was pre COVID.

Toby Ricketts

Yeah, absolutely. And I always think you get a better performance with someone who's comfortable in their own home studio have a source Connect than you do for someone who's been sitting out in traffic for two hours. I've had two coffees, and I've just met all these new advertising people like I love the fact that there is this kind of curtain of privacy almost that sorts can it gives you because you can be in your pajamas. Like literally it's that dream that we talked about 10 years ago, but working on the internet, you can be in a big business meeting. And I've been doing commercials with, you know, 10 corporate executives from some big car company in the room in LA and I'm set here in my little studio in the middle of nowhere in my pajamas, and no one's any the wiser.

Graeme Spicer

Yeah, well, I suppose in in your case, that is literally true because of the timezone difference. When it's morning in LA. It's, yeah, it's a bizarre time of the day for you. So it's very early. Yeah,

Toby Ricketts

I may or may not be wearing pajama trousers now. So speaking of sort of, you know, advertising an ad, Matthew used to be an ad man, right?

Graeme Spicer

I did, I spent the first kind of 25 years of my career. Working on the other side of the glass. I worked at various advertising agencies. And then I went client side and worked as a director of marketing on the client side for, you know, several years before I kind of decided I didn't want to work for the man anymore. And voiceover was giving me a creative outlet that I just I didn't have worked in the corporate world. But yeah, I worked for 25 years in the advertising business and all of the stories you've heard from Mad Men, and they're all true.

Toby Ricketts

I'm surprised you would survive the alcohol poisoning.

Graeme Spicer

With a smoking I thankfully, I hit the industry just at the very tail end of the Mad admin era. So I did some drinking at the at the onset of my career, but certainly not as much as Don Draper and the rest of the Mad Men crew seem to have done.

Toby Ricketts

And I imagined that that would form a really good foundation. And it would really inform the way you market yourself and performance of voiceover. Correct?

Graeme Spicer

Yeah, I mean, I probably could use it more effectively from a marketing standpoint. I don't really. But I do think that it helps me understand more quickly, the essence of what the writer was trying to get across when they wrote that particular radio spot, or that particular televisions, but because I understand the business behind where he ended up with this script. So I do think it helps inform my reads. And now I'm going to start using it more effectively from a marketing standpoint. After he pushed me into Adobe,

Toby Ricketts

absolutely, um, yeah, because I mean, I was in radio, and then I was in a, you know, I was I was an engineer in a recording studio before that. So it's, I feel like that really was useful in terms of whereas if you watch the process in action, with a voiceover artist in the studio, you can learn so much, like, which is why I think like, gravy for the brain, script, read throughs, where, you know, everyone's having a go and watching and hearing the feedback is so useful, because like, if you've done that, you know, 1000 times, you get so much better just from watching someone be produced. So I've definitely felt felt that way, as an engineer that I've seen it done so many times that it's, it's easier for me to transition to doing it myself, you

Graeme Spicer

know, I have often thought that in, in a workshop, or group or group read situations that I've always learned more observing other people read, then when I'm actually reading myself, because I'm nervous, and I'm, I'm not really, you know, fully aware of what's happening, versus when I'm listening to somebody else, I am hearing the direction that they're being given. It's easier for me to internalize that hopefully, our our students agree for the brain find the same thing.

Toby Ricketts

Yeah, I'd say and I think that there'll be a, like a really good sort of brain psychology reason for that. And that when you do have the, because it is nervous getting up in people and reading, when you're sort of not used to it. And when the adrenaline kicks in and your fight or flight kicks in, you know, your frontal cortex, the part that makes decisions and rationalizes things shuts down. So you're kind of just acting on instinct, and like a, like a, something, you know, deer in the headlights. Whereas I think when you're standing back, and you can, you know, rationalize everything and hear the feedback and hear they're not applying the feedback or whatever, it's a lot easier to sort of Judge from the sidelines. So,

Graeme Spicer

which is another reason probably why we can deliver as good or better performances in our own home studios remotely, then we can actually in front of 10 people behind the glass all staring at us as we're trying to perform the basic copy that's been given to us. Absolutely.

Toby Ricketts

Yeah, exactly. Because once you know, once you've spent so much time in your own space, especially like doing auditions in front of a computer, it kind of feels like another audition, sometimes just with direction instead. So it's it really aids there. So let's do a quick tour of where you've been in the industry in terms of voiceovers because sort of in preparing for this, like I see that you you were a big part of sort of edge studio and for a while sort of voiceovers calm before coming to grow for the brand. So what organizations have you been involved with throughout your voiceover career? And just tell us a little bit about that experience?

Graeme Spicer

Well, I've been a member of world voices wovo since since it started, and I spent a period of time on the board at wovo. I was the managing director of edge studio, actually, edge studio was a great role for me, because I was able to take, you know, the 25 years of business experience that I had, and apply it to this business that I love voiceover I mean, it was it was a it was a good scenario. But it was hard to do that job living in Toronto and being based in New York. if for no other reason, from an immigration standpoint, it was a little dicey. So right. But I was the managing director of edge studio for four years. And I spent a brief period of time@voiceovers.com that I'm not going to spend much more time on other than to say that I was there. Fair enough. They are going through a lot of transition there right now. They've really been purchased by a venture capital company out of Canada actually called tiny, tiny capital. And I think they're they're doing some retrenching at voiceovers.com

Toby Ricketts

What is it with Canada and voiceover services? voices.com is based in in Canada. And you know, as you said, there's a lot of investment. It seems like it's quite sort of, especially from the money side of things Canadians believe in it more than Americans do. I mean, voices.com, voice123 the two biggest sites are based outside of America, which surprises me. Yeah,

Graeme Spicer

I mean, voice 123 likes you to think that they're based out of San Francisco, but they're based out of Columbia. Yeah. The President - Ralph actually sits in Holland I believe. So,

Toby Ricketts

yeah, completely. I'm the, what's it called a distributed workforce don't know they will ever have any offices. So it's, it's kind of weird. Like,

Graeme Spicer

I think they used to have an office in Columbia that they've, they've disbanded and everyone works remotely now. Well, welcome to 2021, the way of the world where I think companies are realizing that all of those expenses that they've been paying on, you know, expensive rent for offices and stuff, some of it, a lot of it is necessary.

Toby Ricketts

I would be very worried if I was a commercial building on it in a big city at the moment.

Graeme Spicer

Absolutely.

Toby Ricketts

So tell us about some of your voiceover work, like your biggest sort of gig to date. Some work you're most proud of, what would you What would you say? You know,

Graeme Spicer

it's funny, when I first got into voiceover, I thought I was going to be the, you know, because I had spent a little bit of time in radio back when I was in high school, and I thought I was going to be the big monster truck guy. And as it turns out, that's just not me. That's not my voice. That's not my personality. As you can probably hear, there's a bit of a raspy voice, I do a lot of like truck stuff in beer. You know that? That kind of stuff. I was the voice of a brand of beer here in Canada called Laker beer for several years. So you know, I'll occasionally get stopped in the supermarket or wherever where someone is heard my voice and your voice? Are you the Laker guy

Toby Ricketts

stopping using beard oil. And

Graeme Spicer

that's been a couple of years since that ran actually Laker hasn't been advertising on radio so much in the last couple of years. So

Toby Ricketts

it shows the power of voice as as a part of a marketing strategy, doesn't it? And I feel like that to listen that like the the millennial management coming through advertising now doesn't appreciate as much as their predecessors perhaps because I know in New Zealand here, the biggest brands used to have like one voice that was just the voice of their brand. And that was it. Like I knew as soon as they spoke, it was Oh, you're the telecom guy. But since then, it's like every campaign they cast for, and it's different every time, which is well confusing.

Graeme Spicer

And that's really been a trend in the US as well when we're looking at some of the biggest advertisers or insurance companies. So let's take Geico as an example. Where you know, Geico is famous for the Geico Gecko,

Toby Ricketts

but they visit with a funny little voice.

Graeme Spicer

Exactly. That kind of Cockney, East London was just adorable. It's a great campaign. But but they also are running concurrently, you know, other campaigns as well, again, always using humor, but but they're not sinking all of their, all of their money and, and, and all of their grps into into the one, you know, like go Gecko campaign.

Toby Ricketts

What's the GRP out of interest?

Graeme Spicer

Oh, gross rating point. It's a measure of television advertising. Right. Interesting. Cool.

Toby Ricketts

I was like to learn new acronyms. So what what's the normal voiceover day for you? Is this after thing is a normal voiceover day?

Graeme Spicer

Not really, which is I think, is one of the reasons why I love voiceover so much is I'm a very early riser.

Toby Ricketts

You I think I got a message from you, which is about sort of 2:30am your time.

Graeme Spicer

Yeah, possibly. Yeah, I just I don't sleep very well. And I'm usually up by, you know, quarter to five or five o'clock local time. So I find my most productive time is, is in those first few hours. And it's not doing voiceover so much because my voice is, you know, it takes an hour or two to kind of warm up before I'm really ready to voice it. But I find those first couple hours when it comes to doing administrative stuff doing my invoicing and, and trying to chase down people that owe me money, things like that, is that's good time for that. And then I kind of, you know, dive into whatever has accumulated in my inbox since the previous evening. You know, I work with three or four companies that do a lot of IVR and phone prompts and a lot of that stuff because it's European based. The companies are European based rolls in overnight my time. When I arrive in the morning, there's usually some stuff there that needs to be done for that. You know, I'll take a look and see what's new on some of the online casting sites that I'm a part of, and, and if there's anything particularly juicy, I'll I'll throw in my auditions for that. And then, you know, I kind of start into whatever kind of larger projects might be on my plate at that particular moment, whether it's an E learning project or, or something like that. Hmm, fair enough. Yeah,

Toby Ricketts

yeah. I'm the same in terms of like, Who am. I like that the days? No, today is No two days are the same, and that you're not quite sure what's going to arrive in your inbox that you'll have to deal with the next day. And sometimes it's a fantastic surprise. It's like, Oh, you know, you're the new voice of this Google department or something. And it's like, yeah. And and other days at the quiet days at the moment, they're also great to for me, because I'm putting the answer I was saying before, I'm putting the finishing touches to my house. And so anytime I can spend on the building site, like finishing off that is also great. So it's nice to have a balance of those two. And I feel like voiceover could probably be the best job in the world for work life balance, I reckon.

Graeme Spicer

Well, certainly. It's not like we sit at a desk, and we turn away on spreadsheets for eight hours a day, is that, you know, I'm not saying that our business is an easy one, because it's not, and it takes a lot of work to be successful at it. But it's one of those things where it's either feast or famine is that, you know, we we can do one session and get paid $5,000 for it. And then there's nothing for the next two days or three days, nothing like that. So yeah, it gives us that flexibility. Like, before I jumped on with you here now, I was in my bathroom, grinding out some tile so that I could make my my earnest register fit in the end where we just freshly had tiled in the bathroom floor. So

Toby Ricketts

I'm sorry to take you away from your grinding. Very good, right. So I as I was saying before, as well, I am and like regular listeners will know I kind of split voiceover into three sort of parts, which are equally important. the craft of voiceover, you know, how you actually perform voice health, all that kind of stuff, that the technology of voiceover how you record yourself, and then the business how you, you know, market yourself find work, and then, you know, charge money for that work. So, I just want to take one of those, each of those sort of areas. You know, I just asked you a few questions around your approach if that's all right. Firstly, so you're from Canada and I have been asked a little bit recently because I'm sort of a multi accent is to do a bunch of different stuff in different accents. So I've been asked to a Canadian accent. And it's one of the accents I'm least familiar with, and it annoys me. So I was kind of like going to get like a short little masterclass on what makes the Canadian different accents different from the American accent like what are the key differences that perkier is that when you hear Oh, that's not a Canadian accent.

Graeme Spicer

We tend to keep our mouth more closed, like, you know, the infamous out where, you know, Americans it's it's actually out it's three different sounds in there and your mouth actually opens quite wide as you say it, versus Canadians words, just out of our mouth is more closed. Hmm. And, but it's really subtle. The difference between a Canadian and an American accent. Usually, when the Americans are asking for a Canadian accent, because they're doing work for Canadian client, all they mean is they don't want someone that sounds like Colonel Sanders or, or something like that, where no obvious regional accent. There's, there's an accent that's kind of closest to what to how we speak in Canada. It's probably like Chicago, Wisconsin, like that kind of Illinois, Wisconsin, that kind of mid Upper Midwest. Yeah,

Toby Ricketts

that's kind of a spectrum that sort of fades into Canada. Isn't that like you lose those those now? There's the sort of the freshness and that kind of Yeah, it does get more focus. If you're a fan of,

Graeme Spicer

of old movies, but Fargo the movie?

Toby Ricketts

Absolutely. Yeah. Minnesota.

Graeme Spicer

Francis McDormand. McDormand speaks with that.

Toby Ricketts

Brilliant. Yeah, it's beautiful.

Graeme Spicer

And that is sort of a Canadian.

Toby Ricketts

And I'm sure, like when you say a Canadian accent about like the New Zealand accent, there isn't one New Zealand accent. There's all kinds of you know, socio economic factors, location differences, etc. So I mentioned there's a bit of a range, and you can tell where someone's from.

Graeme Spicer

Absolutely. You know, there's, like, someone from the west of Canada tends to sound like someone from middle of Canada. But if you go to the east coast of Canada, like Newfoundland, Newfoundland is their, you know, they're famous for having a very strong, strongly accented delivery, which is really quite lovely and adorable, but it is a specialized thing that would be hard to, it's hard to find good voice actors from Newfoundland because most of them grew up with such a strong regional accent that you know, if you're not doing radio commercials for Newfoundland, it's pretty tough to sell.

Toby Ricketts

It's probably quite similar. I imagine that like America, I feel like America and Canada and New Zealand and Australia are quite similar in terms of like, we've got a, we've got a big neighbor who's kind of a bit louder and has a bit, you know, more sort of size in the world. And we're kind of like the quiet cousin, if you're like that with like, no one can tell our accents apart. But we can tell our accents apart a lot. You know, the Australian versus New Zealand accent, it's very subtle, but for Kiwis and Australians, it's like, blinding headlight differences, you know.

Graeme Spicer

So there really isn't as much of a difference between Canadians and Americans,

Toby Ricketts

right?

Graeme Spicer

I will often be pegged as a Canadian, when I am just speaking to someone like I'm speaking to you now. But when I'm in a voiceover booth, you know, I can put on a fairly neutral accent and no one like I've done a lot like I'm the national voice for Lennox home heating and air conditioning products in America. I've done a national campaign there that's running right now. And no one's ever gotten back to the client and said, You got a Canadian for that.

Toby Ricketts

I feel like Americans are kind of flexible, like there is this whole standard American thing. Like, which is like, you know, the voice of American it's, I feel like it's the easiest accent to do, which is kind of a it's kind of like a soft California and kind of, you know, Midwest II kind of thing. But like, there is so much cross pollination between accents increasing in America, and people don't seem to notice that much. And I wonder if they're a bit more flexible. They're used to hearing sort of slight variations and an accent. And it's not as important perhaps they'd really like nail that the the accent unless you're really distracting someone.

Graeme Spicer

I honestly think that when it comes to being a voice actor working in the us that there is, it's far more important, like West Coast delivery is very different than East Coast delivery, the actual craft. And I think that that is more important than trying to nail a specific West Coast versus East Coast accent. It's not so much the accent as it is.

Toby Ricketts

It's like the attitude. Absolutely. Yeah. That's really interesting.

Graeme Spicer

It is a it's a different vibe that comes from a West Coast. spot.

Toby Ricketts

Yeah, absolutely. There was a brilliant series recently. I think it was wired, did the did around America with the accent expert, his name escapes me now. I can't remember what it was. But I'll put a link down here. But but it's like he does three parts of American accents. And I didn't realize just how much variety there is, especially in the East Coast. It's just crazy. Absolutely, like proper state accents. And it's just phenomenal.

Graeme Spicer

So like, in in the New York, New Jersey area, you just crossed the Hudson River he had someone from New Jersey sounds completely different than someone from New York.

Toby Ricketts

Yeah. And the bar is even like the Bronx, etc. It's

Graeme Spicer

like, very distinct.

Toby Ricketts

accents, one of the things that just fascinate me, you know, in terms of that way, how differently people can speak. And do you do you ever do offer accents other than Canadian and sort of standard American? Do you ever venture out?

Graeme Spicer

I've never been a big character guy. And, and even the characters that I do offer tend not to be so much grounded in a different accent or it's my it's usually more than just a different persona that I try to work with.

Toby Ricketts

Yeah, right. Interesting. Yeah, it's, it's, there's the interesting thing in voiceover, like when I teach my sort of in person voice Academy course, we write down all of the different places you can find voiceover, and they fall distinctly and or not distinctly, but there's a spectrum of you know, straight voiceover, quote, unquote, and then the character of this end, and then you kind of realize that when people are reading a radio commercial, it's kind of a character, it's kind of the character of the voiceover guy, you know. So it's an it but it's interesting that there is this, you know, there was this really smooth sort of spectrum of between sort of, you know, your traditional straight voiceover and then just to the genius of characters and cartoons and animations, etc. Yeah, that's fascinating. How important is range? Do you think to being a voiceover artist?

Graeme Spicer

I think it depends. I, in smaller places like Canada, like in here in Toronto, having a wide range is very helpful. Because there's only so much work to go around and being able to being able to be potentially cast for, you know, any one of, you know, the 20 different jobs that may be circulating around town at any given time. Is is helpful versus in Los Angeles or in New York, like in New York Joe Pesci can make an entire living just doing Joe passion. He doesn't have to. Yes not to do anything else other than, you know that one voice. I remember, if you remember, a voice actor named Lorenzo music, who was based out of California, he was the voice of Garfield the cat. But he had that real kind of monotone. Very droll delivery. That's all he did. That's all he did, and was able to make a, you know, a great living at it. So I think it depends on the size of the market you're in.

Toby Ricketts

And yeah, it's interesting. It's an interesting marketing, sort of conundrum in terms of like, do you go abroad and say, you know, because some sometimes like, because I do quite a few different accents or different deliveries, and I've got lots of work showcasing all of it. But it's a bit confusing as an end, someone hiring a voice, if someone just says I can do anything you can like, okay, but if someone comes to you and says, I do the best cockney accent in the world, you're like, oh, shout to me, you know, I wait till I've got a cop. Next, I'll write something for you. That's got a cockney accent, you know. So it's, but you know, that does shoehorn you into into kind of a corner. So it's a very interesting marketing decision to go both ways.

Graeme Spicer

Yeah, I have found that somewhere in the middle has worked best for me is that I tend to get those Mike Rowe sort of roles that, you know, the narrating TV shows and things like that, that construction. And yeah. blowing things up and things like that. Yeah. It tends to be where I fit and a lot of beer and pick up drugs. Yeah, exactly. Yeah. stuff, huh.

Toby Ricketts

Yeah, it's interesting how we sort of gravitate towards certain voices for certain things. And it's an interesting time in the voiceover industry, because we're kind of being forced away from stereotypes, you know, like that. You can't there are no castings anymore that say, I want you know, a 40 year old white male to do that. It's like I every every casting that comes at the moment says, open to all submissions from any ethnicities, any genders, everything, like every single casting has that. And I wonder if that is genuine? Or if it's a kind of a disclaimer saying, Oh, no, we're not being racist. We cast everyone. When, you know, I wonder how much of that is for show? Or how much genuine you know, anyone could actually do this role? Because I feel like when you see the ads produced, nothing much has changed. Yeah, what are your thoughts on the on the way that it's changed now, so that, you know, there's lots of casting going on for which is meant to be indifferent to race and gender, etc? But sometimes, kind of, yeah, what do you think what's going on at the moment? Because it's kind of confusing. Certainly,

Graeme Spicer

certainly, practically every audition that passes across my desk now has like bipoc, or something like that in black indigenous people of color. I think that there's a lot more sensitivity within the advertising community towards being more inclusive. I don't think that that necessarily is excluding anybody either, though. But, you know, you can see it very evidently, when you look at I was just remarking to my, my wife, the other night, as we were watching some TV, is that, you know, practically every couple on TV now is either it's a gay couple, or it's a bi racial couple, or, you know, they're going to extraordinary lengths to try and demonstrate their inclusive inclusivity. And I don't think that's necessarily a bad thing.

Toby Ricketts

No, no, no, I think it's definitely it's definitely a good thing, isn't it? But what my problem was, being someone that does accents was, you know, if I'm asked to do an accent, for a minority, for example, I do really well, I'm just hypothetically, then, you know, do I deserve to take that away from someone from that minority who might do almost as well or something like that, you know, when your job is to is to pretend to be other people? Are you taking away the work from those other people? Like, I know, the Simpsons voices, you know, there was that thing with the Indian voices? And if you're, if you were, you know, doing ethnic voices, for example, is that morally justifiable these days? And so it's been an interesting debate. Yeah,

Graeme Spicer

Hank Azaria from from the Simpsons issued, you know, quite a profound apology, just fairly recently, in the past month or so, where he basically apologized for APU and then the fact that he has, you know, extended the stereotype of the, you know, Indian convenience store owner far longer than it deserved to be extended. And there's been a real debate within the voiceover community in the past couple of years about whether if, if the spec on a breakdown is asking for an African American Nail, is it okay for a white person, like a Caucasian person to audition for that if they can do a authentic African American accent, like there was a case a couple years ago of a white female voice actor, based on the west coast, who did a real, authentic African American dialect. And she really when she was kind of exposed, because she actually had a whole different persona, she had a different website, the whole deal, you know, to, to kind of portray this, this, you know, African American woman, right? She was pilloried in the industry, for, you know, maintaining this persona. So I think that there's been such a predominance for 50 years or more of every role of going to, you know, white males, that now if there's an opportunity to cast an African American male to play an African American male, then we should probably go with the African American versus some white guy that can sound like that.

Toby Ricketts

Yeah, absolutely. Yeah. Yeah. Yeah, it's very interesting time. But I think we've come out on the right side in terms of you know, everyone's accepting that, you know, in the industry, which is good. So to completely change tech, because we kind of were talking, there's so much good stuff going on, we're kind of not getting through the blood, lots of questions that I want to get through. So pretty quickly, what's your Do you have a an idea about vocal health and warm ups, etc? How much emphasis Do you place on that?

Graeme Spicer

Not nearly as much as I should

Toby Ricketts

tell you my answer. Exactly. I teach it but I don't do it.

Graeme Spicer

I think it's important. And I think that Peter Dixon's warm up technique that is in built into one of our grades for the brain courses, and I can't remember right off which one it is, is dynamite. And Peter Dixon, who, you know, we all aspire to be Peter Dixon. Does, you know, he religiously does a vocal warmup before, before he does any sort of work. That's, you no strenuous at all. So, you know, if we go by the people that are really at the top of the game, they do do vocal warm ups? I do. Some humming, and that's about it. Unfortunately, not before I start in the mornings. Yeah. I guess part of what I do tends to some of that sometimes that morning voice I have that gravel is even further accentuated. And that's not necessarily a bad thing, depending on the particular the particular audition or project I'm working on. Totally. Yeah,

Toby Ricketts

I mean, I definitely find that the first thing in the morning before warm ups is kind of my best, like my some of my best tones, But the trouble is getting back there and having a live session like three in the afternoon when you haven't got their voice like trying to match it is really tough.

Graeme Spicer

I you have to schedule it for eight o'clock in the morning session. No,

Toby Ricketts

no, not. The other day, I actually paid the price for it because I did a a network voice for a, like New Zealand radio network here. And it's really kind of intense voice. So like, you really push your voice like in every everything. And this is like a half an hour session, but by 15 minutes, like I was hurting. And I was just like, I'm not sure I can make through the session like I should have, I should have warmed up, but I did push through, but then it just hurt for like a day or two after it. So I backed off on audition. So you do pay for not doing it so forth sessions where I'm really gonna be using my voice, especially long form anything over five minutes or something, I will I now will instigate just even just just reading interspersed with warm water just to kind of get everything going first. But especially those imaging sessions, they're really tough.

Graeme Spicer

I think that a big part of it is also it's warming up, but it's also knowing how to use our instruments because there's probably a way that you can achieve that same sound that you're looking for for that imaging project that isn't as hard on your voice as breathing as a speech pathologist in order to know about the positioning of of the sound in various spots in your throat and in your mouth. So

Toby Ricketts

possibly even just turning up the gain on your mic and your headphone volume, because then you back off physically in terms of producing noise.

Graeme Spicer

Well, and I certainly you know, I've been lucky enough to be like in studio with like, some of the best trailer guys in Los Angeles, Scott Rommel as an example. Scott Rummel when he's doing a trailer is barely speaking above a whisper. He is so quiet and he's ready. up on is 416? Or is 41. Six as to Yeah. And and he's speaking barely above a whisper. And that's Guess how he can pull off that trailer voice? You know, eight hours a day, five, six days a week?

Toby Ricketts

Yeah, I remember hearing a really interesting podcasts on the voiceover via social I think it was and they talked to like, you know, death metal band lead person singers who basically just get up there and scream for 90 minutes, because I don't know about you. But if I have to do anything that involves raising my voice even slightly like little and screaming, my voice is shot for a long time. So how do they do it? And they have a special technique, they learned a special technique where they can make it sound like they're really screaming. But again, they're barely making any noise. And they just got their hands cut around the microphone to make it sound louder than it is. So it's very much the same for voiceover. Yeah, yeah. How interesting. What's your favorite genre? Mike, I guess you have a favorite perhaps. And then there's the one you work in most, or maybe they're the same.

Graeme Spicer

But when I work in most is probably commercial. The one that I really enjoy doing is broadcast narration, like in short narration. I've done, you know, a number of different series for, you know, North American networks like HGTV and Discovery Channel, things like that. And I really enjoy doing in show narration.

Toby Ricketts

Yeah, absolutely. documentary IMC

Graeme Spicer

is a lot of fun, where you're actually, you know, you're there with the showrunner or the producer, the director story, and you're actually working to picture which is challenging, it's fun.

Toby Ricketts

Um, another thing I've had this request recently from a couple of auditions is when you need to be set up to do in picture, you know, because of COVID, now, you know, used to go to a studio and they'd have it all synced up with their Pro Tools in the studio, and you'd punch in etc. Now, the onus simple kind of going into the tech space, which is good, but like, I've definitely seen more demands come through from clients, for me to be able to play back in session, edit, like keep, keep, like the good versions that keep another session open, have the good takes. So I feel like my skills as an audio engineer have been drawn upon much more even replacing the audio engineer that they'd usually go to. And they can direct the voiceover attitude got that, that? That idea, and I recently saw an audition where they said, you need the ability to playback video and record two video at the same time, which is like quite a step up in terms of running your own home studio, as

Graeme Spicer

it certainly is. And there's only I think source Connect is only just recently come up with a product that allows for, you know, timecode locked playback from one to another. I mean, literally, it's only been in the past six months, I think, yeah, remember, right, where they've come up with that product. I mean, before then, I don't know, if it was even possible, because latency would would really screw because the timing needs to be so exact is that latency would really mess up your ability to unless you were driving the picture, I guess on your end,

Toby Ricketts

yeah, if you both had local copies of the picture somehow. And then it was just the timecode that was locked. When it played back to the audio, I have seen people where you have an external screen on your da w which is obviously showing the picture. And then you share that as a zoom thing. But you need quite high bandwidth to show like I did one the other day where they put my voice with the picture and and play the back for everyone. And you would only get about every fifth frame or something. It was very choppy. And it was you know, it didn't it didn't work perfectly. So I think we are on the cusp, in terms of internet speed and the technology to do live picture from our home studios remotely, and it's kind of working for everyone. So that's exciting. Well

Graeme Spicer

now now that we have you know, gigabit internet and stuff, I mean, the bandwidth there, I think it's just a matter for, you know, us to catch up from a technology standpoint, because I'm sure it's possible and haven't yet played with this new source Connect product, but you know, quite anxious to do so because I I would like to be able to think I'm codes MBA, if you're in my own studio.

Toby Ricketts

Yeah. Likewise, slowly. So speaking of your own studio, mics, prees da w gear, what are you using?

What you said

Graeme Spicer

I have, I have own so many mics and so many preamps in my, you know, 12 years as a voice actor.

Toby Ricketts

There's been an explosion in the last few hours to say

Graeme Spicer

and I've actually ended up with a fairly simple setup is that I have you know, I've I've had manly preamps and dw Fern and all of these, like, esoteric, who super high end wants to risk you know, preamps and Matt I had the manly reference cardioid microphone for a while and I had a Are you 47 fat for a while, and I've just, I've really simplified I have a u 87. And I have 416. But the more six I rarely use, I just use it here as a zoom mic. Yeah. And I have them going into Universal Audio Apollo rackmount. And then I use the manly box box plug in. And that is where my sound comes from. Generally,

Toby Ricketts

yeah, absolutely. I'm, I've had this exactly the same journey in terms of I used to have the this amazing multi chain setup, and I had to use 67. So like the valve version of the 87, which was original vintage, once I had that lovely vintage sound. And I used it for a number of years. And I had the problem of whenever I traveled, you just can't travel with that mic. Like it's so delicate. If you drop it, there's $12,000 gone, you know, it's ridiculous. And there's a power supply that you could lug around as well. It's just impractical. So I thought well, let's like try and get to smaller mics. And I used to have a Norman kaimai 84 which is like a little pencil instrument Mike. Lovely, detailed but very heavy on the pops and things. It's not designed for voiceover really. So I was kind of I was I was okay with that, because easy to travel with. And then I got to 416 416 416 on eBay, a secondhand one that had a sound recordist who was selling off as part of his kit, it was it's like an old one. And I just started using that and the noise was so low and it was so kind of crisp, and so robust that you could literally just leave it out in the rain overnight, probably. And it still worked. The next day that I've tried that don't even try that. But I've traveled with all around the world. And you just wrap it in some bubble wrap and chuck it in your suitcase. And it's just, it's just been such a good workhorse. But race and so like I've been a fan of of keeping it as simple as possible. So when you're traveling, you just have a mic, a lead and an interface and a laptop. And that's it. Everything else is in the box. So that if you need to do pick up on a project that in my studio, you just make a pillow fort in your hotel room, right, and then apply all the stuff that you usually apply, you know, in terms of plugins, and then you've got exactly the same sound like you don't have to go back and do too much work, which for the other mics was impossible, though, to try and record on a different mic and make it balanced.

Graeme Spicer

Which actually why I you know, have kind of settled on using the Universal Audio family and that box box plug in. And I don't travel with my u 87. I use my 416 when I travel but I'm you know I I'm able to tweak using the box box and a couple of other plugins that can emulate this theme so that it sounds sort of sort of ish.

Toby Ricketts

A bit of a bit of a honest enough. Yeah, a bit of a lift in basin and travel etc. Um, yeah, I recently got a road and key to valve Mike as because I want to get you 87. But there's been so much talk recently about that. Why does everyone need you 87. They are a great mic, but they really that much better than everything else. So this was kind of an experiment, the Cato and I set it up for a little bit and it was quite good. But again, it was a secondhand one, it had a little bit of noise. So I'm going to solve that issue first. But I think it is I think everyone's who's at the sort of top level of voiceover has settled on the fact that you need like forensics for cut through. And then like a nice warm mic for narrative delivery, you know, so you've got those two options. It seems to be wherever unsettling, which is, which is quite heartening.

Graeme Spicer

You 87 is like the world's best microphone by any means. But it's such standard that totally, you know, engineers like it when you say you're talking into a u 87. For two reasons. Number one is they know exactly how to EQ it and so on because they worked with it so often. And the second thing is it just lets people know you're serious. Totally.

Toby Ricketts

Yeah, exactly. It's like an entry criteria, isn't it? It's you know, it's like, yeah, you're a proper voiceover then. Do you record in 44? Or 4816? Or 24?

Graeme Spicer

orders? In 44 124?

Unknown Speaker

Right.

Graeme Spicer

Yeah, I have no idea. No, I don't I record 4824.

Unknown Speaker

Right. Yeah.

Toby Ricketts

Yeah.

Graeme Spicer

Most of the video clients want it. 48. Exactly. Yeah,

Toby Ricketts

that's, that's that's definitely my reason and 24 bits. I, because of the Pro Audio suite podcast, actually, they did a really good episode a while back about bit rates and why it's so important to have more the more bits the better because your your dynamic range is, you know, massively different, you can get a real different sound. So that's why

Graeme Spicer

they would just press the crap out of it. Anyway. Whatever genetic rays we had recorded in 24 bit, we just lost it all the crap

Toby Ricketts

out of nothing below minus six dB. You so you're pretty comfortable with your tech level of voiceover. Like you're very comfortable in your studio and you've been sort of technophile.

Graeme Spicer

Yeah. I'm not a technical. I'm not a tech guy. Like George Widom is where, you know, I, you know is all of the ins and outs of routing, a 48 channel, you know Neve board or something like that. But I certainly have had a lot of microphones and preamps and stuff go through my studio. So I know a lot of I know a little bit about a lot of equipment. It's a good way to be.

Toby Ricketts

And your compression approach because I've done a lot of sessions on compression recently. What is your approach to compression because people get that it can really alter your sound and ruin a good voiceover sometimes if it's not enough or too much.

Graeme Spicer

You know, what's funny is that just recently, I had one of my agents call me and say, Ram, your audio sounds off, what's going on? And I listened to it, it's like, you're absolutely right, like I am. Like, it's, you know, it's easy to incremental, incrementally add a little more here a little more here. And oh, let's let's add, you know, one of the 1176 plugins just to give it a little bit of that sound and, and then you end up with a processing chain like this deep on plugins, and I just stripped everything back to, you know, I apply a little bit of compression on the way in using the Vox box compressor, which is the Vox box emulation, that Universal Audio as manufactured is lovely like evanna manly, I don't know if you've how many stories you've ever heard about Ivana manly, who's the president of the owner of manly labs. He's like, crazy defensive about her stuff. And for her to license Universal Audio to produce a Vox box, you know, it sounds like a Vox box. And so I use a little bit of compression on the way in using the Vox box plugin. And I

I add just a touch of it. I use a plugin called the Oxford inflator, which is like

a limiter sort of write write, which adds a little bit I just touch more and then I my little, my little bit it's a little bit yeah, and then a little bit of secret sauce is to I add a little bit of the effects aural exciter right? Like,

Toby Ricketts

that's always the secret sauce, isn't it? It's one of those oral exciters I used to have a little touch of that I used to have the BB Sonic Maximizer Do you remember those they used every radio studio. And no one knew what it did. There was just two knobs on it. It was one likes energy and frequency or something and you tweak them and you just settle on something. And again, like it would make your voice sound amazing. And there's all this blurb about it. You know, harmonizing the frequency didn't didn't make any sense. But it just sound I think it was just an EQ basically in a box. Nice. But I got rid of that. Because again, I couldn't take that on tour with me and I have a drastically different sound when I did pick up so it's um, yeah, but it's so it's so funny how you you'd say you know, you can get you can go down these rabbit holes. It's about like when you go into Photoshop a picture. And you you add a bit of contrast, add a bit of vibrance, add a bit of contrast, and it's suddenly you got this like weird alien image that looks great to you. Because you know, you've only seen that so you need a reference to always go back to him be like this still sound like this good audio got over here. Yeah, it can be quite dangerous going down those rabbit holes.

Graeme Spicer

Absolutely. I clearly did. And thankfully my agent called me out on it. And

Toby Ricketts

yeah, exactly. I'd have

Graeme Spicer

far simpler, a far simpler processing gene. Yeah.

Toby Ricketts

So speaking of agents, you have a number of agents, like sort of a lot of us in the continental states and, and North America.

Graeme Spicer

Yeah, I have, I have three in the US. And I have, it's important to have a local one here in Toronto, just the Toronto marketplace is such that, you know, most of the good stuff comes through even the non union stuff comes through one of three agents. So I'm represented by one of those three agents, Roger King at pn agency. And then I have three different agents in the US.

Toby Ricketts

It's an unusual market that in terms of you can have multiple agents within the US it's and it's it's all done in an England and Australia and New Zealand, the places I have agents, you know, it's exclusive for the whole country, whereas, you know, America, it's kind of exclusive to the coast and in central almost you can kind of get away with having, you know, a couple of states between your agents, but that you can you know, that you can definitely have a lot more than you could in other territories. But I guess that speaks of how, how big the industry is there and how widespread it is and how much work there is.

Graeme Spicer

Yeah, absolutely. Although you still end up getting a lot of the same auditions from more than one agency do.

Toby Ricketts

You have to balance Well don't, don't get the lottery. And I get this question a lot from New beginners who are starting, and they've, they've done some great design courses, and they've maybe got their first few sort of pay to play gigs, or, you know, they see getting an agent as like that you're past the threshold, and you've made it once you got an agent, and they'll get you all your work. And it'll be fantastic. But I mean, I tell them, it's like, you know, you need to have other options I can an agent is a kind of a nice, but it's not crucial by any means.

Graeme Spicer

About a third of my revenue comes through my agents. Yeah. But only a third, like two thirds of it is stuff that either their clients that I first discovered, or they first discovered me through an online casting site, and then have reached out to me directly, or I still do work through online casting sites. And by the third of it comes comes from my agents. And that's quite comfortable for me, I

Toby Ricketts

don't think I want a whole lot more coming through my agents. Hmm, fair enough. And so with online casting sites, and what's your preferred ones, at the moment, when this the big players this, I feel like someone starts a new pay to play site every week at the moment? Like there's just so many coming out little ones, big ones, even like what the voiceovers.com experiment, which seems so good in the start, and they really started with such a history role, and that they were going to change everything. And then it just, for whatever reason, it just didn't happen, which was, which was disappointing for the industry. And I'm sure them as well. What do you see as the kind of like, what Where do you think the pay to play industry is at the moment? What are your preferred ones? And where do you see it going into the future?

Graeme Spicer

You're right. There's always, well, yeah, we could spend an entire hour now talking about this. There's always new ones coming on board. The the new one is cast voices calm that we're all very hopeful for because it's being run by Liz Atherton, who is a former agent and a team that she's put together. And they promised to be very voiceover friendly. But, you know, the lesson I learned in the time i spent@voiceovers.com, is that you know how you make a voiceover happy, you have lots of jobs for them. Yeah, that's, that's what it comes down to. And all of the other stuff that we as voice actors like that bitch and moan about about the online casting sites, believe me all that goes away. If they have lots of jobs for you to like, Listen for. Yeah, that's what it comes down to. And I have to tell you, my online casting site of choice right now is voices calm. And there's a certain irony in that, because five years ago, I was one of the leaders of the charge of, you know, holding voices calm, accountable. For what at the time, were some fairly shady business practices, they've really cleaned that up. The transparency that we always wanted out of voices.com is now there, we may not love their business model, because they extract an you know, fees at a bunch of different levels. And not every voice actor is very happy with that. But as far as I'm concerned, paying voices.com a 20%. commission or however they want to whatever terms they want to couch it in. But it's basically a 20% Commission, I pay my agent 20% Commission, and I don't think twice about it. So I, I certainly find that, you know, online casting sites expose you to a lot of jobs that you would never otherwise have access to. Absolutely, yeah.

Toby Ricketts

And I mean, I've, I've I never thought of, I was very concerned when the voiceovers.com sort of expos they happen with all the stuff that was going on. But I do feel like they they did. They have, like you say they have made inroads into making it really transparent. And I mean, you know, I have had some of my biggest paying jobs ever have come through voices calm, like, and they've been really high profile, you know, big jobs, which have been paid well for like, and so. I yeah, they've they've have made an interesting transition through through that process into in terms of, you know, cleaning their act up. So, yeah, it's, it's interesting to hear you say that as well. And I kind of hope that would happen, because that's, that is always where had the most jobs have been, I feel like, you know, voice 123 is a very close second, but especially for the American market, you know, voices.com does seem to be there.

Graeme Spicer

Yeah. And I think that, you know, we all are hopeful that cast voices and voice realm and some of these other online casting sites are successful, but at the end of the day, the network effect matters and 95% of the work is split between voices calm and voice One, two. 3d comm you know, the last 5% is split amongst 10 other little players. You know, I love Armin hostetter. And but Dalgo we all love Arman, he sees a character, he loves voice actors, and it's clear, he loves voice actors, because his site is built to be very voice actor friendly. But at the end of the day, there's like, you know, this many jobs versus this many jobs on, you know, the other kind of two Titans in the business?

Toby Ricketts

Absolutely. Yeah, exactly. Yeah. So yeah, I mean, the future is perhaps just those, those two, the sort of duopoly continuing I think, especially with the they've both been dancing around the whole TTS question and the text to speech, Ai, voices, etc. and coming up with interesting ideas, I know voice 123 and Rolf was was had some very interesting ideas about, you know, offering a TTS service that was kind of with voice actors, and kind of not, you know, it's I haven't heard any results of the experiments who's been running, but that'd be very interesting space to watch, I think, Well,

Graeme Spicer

I think that we all have to acknowledge as much as we are, are fearful of it, that text to speech and, and AI technology is very good, and getting better quickly. And that some of the lower end stuff that, you know, a lot of us kind of make the majority of our money on elearning. And things like that is, is going some of that stuff is going to transition to text to speech, and there's going to be not a lot we're going to be able to do about that. So, you know, having like what Ralph is, is undertaking at voice 123 in trying to get ahead of that and allowing voice actors to offer synthesized voices, as part of, you know, licensing, synthesize voices to companies so that they can use them for eLearning or whatever is better that than just being completely shut out.

Toby Ricketts

Yeah, absolutely. Yeah. And there are so many sites that are in the public that the speeches and stuff that say, you know, wow, it sounds just like a real human voice. And you sit here and you think that's it, though. It's cheap, doesn't quite, you can still tell it is getting closer, though. I was looking at things and cleaning some bricks wasn't the other day and I looked up an explainer video on YouTube. And we're listening to it my thought, I think that's an AI voice, because you can just tell but it's getting so close now. It's it's like too consistent. If they put more floors in it would sound like a voiceover sort of thing. You know.

Graeme Spicer

And, and to be fair, is that when you're listening to a explainer video on cleaning bricks, How good does it need to be?

Toby Ricketts

There's no emotion involved? There's literally just Yeah, yeah, yeah. If it conveys the words, then the words are the that, you know, whereas I thought, I think I think a gaming and you know, character and advertising are going to be a lot further down the track. Because if they can get like a, you know, if advertising directors going in and spending two hours with a talent that's had 30 years of experience, and they they still take two hours to get there. Imagine how much code they'd have to write to try and programming AI to do the same thing?

Graeme Spicer

Yeah, certainly. Because what, because what advertising, the directors are often looking for is flawed. They're looking for flaws in our performance, as part of making it more human. It's going to be net. I never say never, especially when it comes to computer technology. But it's going to be a long time, I think before they're going to be able to build an AI voice that is going to be good enough to convey the emotion that we need to convey when we are reading advertising copy.

Toby Ricketts

Yeah, absolutely. Yeah, very much.

Graeme Spicer

Let's hope so. Anyway,

Toby Ricketts

exactly.

Fantastic. Well, we have gone over so much ground, we are nearly at the end. But if you've got five more minutes, I'll just want to cover some sort of, you know, a lot of people watch these videos, because they are interested in you know, becoming a voice actor. Starting the side hustle, as it may be, where do you advise, you know, absolute beginners who say, you know, my auntie says, have a great voice. I should be a voiceover artist, which is the classic one, or you know, everyone tells me I've got a great voice. Where do you advise them to start if they want to start?

Graeme Spicer

While Grady for the brain is a great start, because there's so much there's so much information available to review for the brain members that it's daunting, it's overwhelming. It's it's a great resource. The best piece of advice I could give to someone who's just getting into the business, and it's a piece of advice I had been given 12 Two years ago and didn't heat and I wish I had spent half as much money on equipment and twice as much money on training.

Toby Ricketts

Yeah, right. Yeah. Because it sticks, I'd say as well, I had to

Graeme Spicer

go down the, you know, Mike rabbit hole of, you know, you know, wanting to try every mic. And as I've always said, you know, a great performance on Okay, Mike will beat an okay, performance on a fantastic mic every time. Yeah, it's about our performance. And I don't think that the majority of our clients can tell the difference between a $200 Mx L. Mike made in China, and anointment u 87. Yeah, I just don't think they can.

Toby Ricketts

And also, you know, to back that up as well, with the acoustics argument, it's like, you know, if you if you spend $3,000, on on your mic, and only, you know, nothing on your acoustics, you get a great recording of a terrible room. As opposed to having a you know, okay, yeah, dead room.

Graeme Spicer

Yeah, it's, you know, you hear stories of people setting up their $1,000 mics on their kitchen table, and you just rent, because you're never going to get you're never going to get a sound that's going to be acceptable to the majority of clients recording in your kitchen without, without proper acoustic treatment.

Toby Ricketts

Exactly. Um, do you think it's harder or easier than it used to be to become a voiceover because I kind of chanced into it and being in a parallel industry, being an audio engineer in the kind of, you know, recording studio radio kind of world, and then I sort of transitioned sideways. There's so many more resources available to become a voiceover now. But there's so many more people who want to become voiceovers, it's kind of been popularized as a profession. So, you know, what do you see? Do you think it's easier or harder these days,

Graeme Spicer

I think it's relatively the same, because as technology has allowed for this explosion in the number of voice actors out there, because the barriers to entry have come down so far, you know, now you can get a $200 Chinese made microphone, that's going to sound perfectly acceptable to 99% of the clients out there. But that same advancement in technology that is allowed for, for this, you know, explosion in the number of actors has also caused an explosion in the amount of content that's being created. That requires our, our efforts. You know, there's not ABC, NBC and CBS is three broadcast networks in the United States. Now another 600, cable channels, all of them require, you know, they're they're these massive, you know, machines that just eat content. 24, seven, you know, something needs to be produced in order to fill all that time. That's something someone needs to voice all of those explainer videos and all of those corporate videos that are going on corporate websites. I mean, this stuff didn't exist 20 years ago. So I I'm, I'm still very optimistic. I think that it's as good a time as it's ever been to. seriously consider becoming a voice actor. I don't think it's easy. I think you need to work hard at it. I don't think you can just sit and wait for your phone to ring with your agent, you know, giving you your living. It just doesn't work that way. You need to hustle. Yeah, but I think it's as good a time as it's ever been become a voice actor.

Toby Ricketts

What a brilliant answer and a brilliant place to finish our wonderful conversation today. Thank you so much Graeme Spicer and you can catch all of his great content on gravy for the brain. Of course, the Canadian just search for the Canadian webinars and read throughs in there. It's been fantastic to catch up. We've covered a lot of ground.

Graeme Spicer

Thank you so much, Toby. I'm excited to be here. And I'm so glad that we had an opportunity to spend this hour together.

Toby Ricketts

Fantastic. Thank you.