Interview with Rebekah Wilson, CEO of Source Elements

Source Elements is at the forefront of routing audio from wherever it is to wherever in the world it needs to be.
The majority of the voiceover industry are using Source Connect to let their voice be heard in studios thousands of kilometer's away, as if they were in the next room.

Rebekah Wilson is a kiwi, a musician, a programmer, and an entrepreneur... And CEO of Source Elements. In this interview we chat about the story of Source Elements, where it came from, why source connect has been such a success, what we can expect from the eagerly anticipated version 4, and we also delve into the latest release, Source Nexus and what it can do in the studio. Find out more at www.source-elements.com

Toby Ricketts

Welcome to vo live brought to you by gravy for brain Oceania. My name is Toby Ricketts. And this is the podcast and discussion where we get people on who are movers and shakers in the audio and voiceover world and have a little chat about what's going on. And it's going to seem like this is a podcast about Kiwis doing amazing things in sound overseas, because the last few people we hit on were Kiwis as well. But I'd like to welcome to the podcast, Rebecca Wilson from source elements, the CEO, who was also a kiwi, welcome.

Rebekah Wilson

Tobt, thank you so much for having me on today. And thanks to gravy for the brain for making this happen. We love working with you guys.

Toby Ricketts

Absolutely. Now it's a fantastic partnership. So and there's a lot going on, at Source elements, which I thought was was a good time to sort of have a chat. I remember talking to you in March at the one voice conference in London, and and had a good chat about the future of source Connect, which is what you know what to VoiceOver is used so much to connect. But there's also a lot of stuff other stuff going on. So we're gonna we're gonna have a deep delve into some of that stuff and the history. But firstly, where are you now the sun is coming up for you. It's just gone down for me. So we're sharing the sun, as we all do, but what's your current location?

Rebekah Wilson

Currently in Madrid, new traveling around Europe, slowly. And I've been very fortunate to learn Spanish in the last years, and it's been a great opportunity to get involved with the Spanish speaking community. And it's just an honor and I'm loving it so much.

Toby Ricketts

Wow, that's fantastic. Yeah, lovely place to be in Europe. I imagine it's probably getting a bit colder now. But it's pretty welcome in Spain, I imagine. Yeah, but uh,

Rebekah Wilson

here in Madrid, it's nice because yeah, it is cold and everyone loves it. And you could get a proper Christmas feeling.

Toby Ricketts

If that's true, isn't it? Yeah, absolutely. I do miss the the white Christmases having I come from England originally. So I am kind of grew up with them. But so you were you're from New Zealand originally? How long? Have you been overseas? Yes.

Rebekah Wilson

I left for Australia, like most most young Kiwis in my early 20s After university, and suddenly I moved to Australia specifically because I was like, well, I need a change. Where do I go? Coffee was really important. Where we are about coffee. So the only option was to go to Melbourne where I knew a friend who made really good coffee. So I moved to Melbourne. I loved it. Melbourne is a great city. Yeah. Yeah. And I was able to move around easily from the beginning because I had started doing programming for the internet in the mid 90s, when everything was just starting. So it was a very privileged time for me. Where, before I'd learned that computers existed, I was studying music. So I have the degree in music composition, orchestral music, and those who have classical composition. skills, which I love having. And then, yeah, when I was at university in the later years, I discovered that computers were doing these amazing things with sound. And I was like, Okay, go away orchestras for a while. And so I threw myself into electronic music. And realized also quickly that if I wanted to sound unique, as an electronic musician, I need to write my own software. So that's sort

Toby Ricketts

of how I got into it. So what year was that roughly?

Rebekah Wilson

Like 9596? That's really

Toby Ricketts

like the birth of when, when electronic music EDM was I guess it's now called as was really kicking off. Yeah, I remember. Amiga five hundreds, and I'm playing samples. And sampling was a really big thing. And like it was it was an amazing time to be into music and computers, because like they were, it was, you know, they were they were really intertwining and discovering what things could do. And I almost feel like, especially for a brain like yours and definitely for mine. I loved the problem solving and the kind of technical stuff you had to overcome to make music back in the days and I always find that oh, yeah, you have to support very stubborn. Yeah, exactly. And I find it disappointing now when like, I use something like Ableton Live and you have all the plugins and you can do anything. And it's kind of like that's more difficult than having a challenge that you have to you know, have constraints on you. I find

Rebekah Wilson

programming some code Toby, find these challenges will come back and it's really exactly

Toby Ricketts

I do wish I'd got into coding because I've never gone down that road I'll use computers, but never actually sort of you not gotten into inside them. But some so I mean, what how did you What was that first spark of getting into sort of code and computers?

Rebekah Wilson

No, like I said it was being Like at the university, and you know, they have an obligatory class back here is a computer and it's just digital music creation, you know, working with partials, working with samplers working with synthesizers.

Toby Ricketts

And so it's part of your head and yeah, my,

Rebekah Wilson

my brain was just like, it's like that first moment that you try, like, I don't know, Milford in Paris, you like, Oh, I like desert now, you know, because you never knew. And, yeah, and then the same thing happened with the Internet. So I remember the first time that I sort of experienced it, and it was just again, like, Oh, my God, like, I am no longer isolated on the small island, where, you know, it takes two years for blockbuster movies to arrive. And, you know, magazines are three months late. And, you know, we grew up like that we grew up very isolated in terms of media in we were very, also very special country for that, you know, we were very united country, and I'm so glad to have come, you know, be from New Zealand. I was to spec recently, after four years, went back to see my mum, and which was amazing. And it's like, okay, so, you know, as always, always the first place in my heart, that thank God for the internet.

Toby Ricketts

Like it really has shrunk the world. I mean, I absolutely could not do what I do now, from where I am. Without the internet, like it has absolutely democratized you know, geographically, it's democratized the world, I would have had to be in LA or, or New York or somewhere with studios and pages and all that kind of stuff. So it is amazing what it's what's comfortable. So I mean, out of it has out of that kind of those two interests, source elements of is the obvious, you know, who else could have done it? You know, it sounds combining, combining audio engineering, and music and computers. So what was the germ of the idea? Like, how did it all come together?

Rebekah Wilson

Oh, that's, that's, that's classic. So I had been living in Europe for a few years, and then decided to make my way back to New Zealand again, I'm very I love change. For me, I have very high entropy level. I don't like being static, though, moved around a lot. And one of the places that I stopped through I struggled through the Midwest, early 2000s. On the way back to New Zealand, USF to pick a side right in somehow I always went through Canada, Mexico, United States instead of Asia. So I don't know Asia, so Well, sadly. But most New Zealand is Australia's will tell you they was picked to

Toby Ricketts

go one way and then come back the other. And you? Oh,

Rebekah Wilson

that's clever. Yeah. And so I was in Chicago. And thanks, the internet, a friend of a friend of a friend had introduced me to somebody who had mixed a CD of mine in the 90s. And we were introduced, and we got on really well as friends. And they were sitting, having a drink at a bar as you do. And on a beautiful summer rooftop in Chicago in August. And he said to me, you know, we were talking this is Robert, co founder, it was

Toby Ricketts

gonna be my first guest, engineer,

Rebekah Wilson

very, very, very talented, very talented person. You know, as much as you know, I work hard, and I love what I do. My co founder is amazing, incredible, and hardworking, and very, very good thinker. Yeah,

Toby Ricketts

especially with audio, I've learned quite a lot from him, just from what he says on the Pro Audio suite podcast, like, learn amazing things about digital audio, and how it all works together and change some of my practice is because of it. So he is, yeah, it's good explaining it too.

Rebekah Wilson

Glad to hear that he's a great resource. And so he was working at a studio in Chicago. cusses very good, beautiful studio and a high rise, gorgeous views. And it was very, very, like eight years kind of Madison Avenue, kind of it was lovely. Really, for me, it was like, wow, this is crazy. And they were spending a lot of money each month on ISDN to make phone calls, you know, to actors to do voice overs, you know, to doing interviews, and so back then it would like a minimum cost of $1 a minute, if you wanted to go to Australia or something you like at least $5 a minute. And then the equipment and then the line higher and then the maintenance. So you know, it's talking about 1000s of dollars a month to do what you and I are doing right now, or just audio, micro sense micro service, right of the cost. And so he turns around and says to me, oh, you're a programmer. So this is you know, do you think we could do this eyestrain thing on the internet, you know, now that we've got like one megabit connection, so I was like, Sure. Stupid. It changed my life. It was you know, I never say no to something. So yeah. And then from that moment, we just threw ourselves into it and went back to New Zealand. And so it was all built It was all built long distance. And I think that was the key to our success, like we were forced from day one to, to make those made the Internet work for us long distance. And so in also Robert and I are very stubborn. And it took us a couple of years, but we got the first version of source connect out as a plugin, tiny little thing, just an audio back and forth. But yeah, changed changed our lives and I know really set the path to revolutionising the sound industry how they do remotes. Absolutely,

Toby Ricketts

yeah, cuz I do remember the days when, you know, one of those rare or two of those rec units was was an ISDN box and they cost a fortune. And then yeah, like you say, the line house and everything. And, and just the the convenience of, of having having something that was easy to connect and didn't have dropouts and stuff is fantastic. So I guess what you were trying to sort of like it was handy in that you were trying to solve the problem that you were already in, which was being long distance. So it's kind of easy to throw things back and forward. And what was in there is sort of designed in to get a little bit nerdy for a while, like, what what kind of pleasure was it was it built on because I know, like, the power source elements success over the years has been that it hasn't been reliant on someone else's proprietary stuff, it's built, like it's, it's kind of has a core, which is all your own, doesn't it. Whereas a lot of the other other software's that sort of came after rely on something else, like other part of the Chrome, you know, system that came out, or you know, that as soon as that happened, there was tons of people around offering this this amazing, you know, voice to voice communication over the internet, but it never had the same sort of quality or industry sort of backing as source connect. So why do you think that? You know, it took off? And, and how was it built so that it would be successful?

Rebekah Wilson

It's really simple. You know, look at the microphones that we're both using. These are not $20 microphones that you buy at Lidl, you know, that are fine when you're talking to your family, they're not the microphones built into the MacBook, these are purpose built professional microphones, that probably cost I hope, much more than source Connect, you know, in more than than, than the MacBook. So they're precision engineered tools for the purpose that we need, right? Very good quality. And, you know, not everyone needs one, my grandmother does not have a microphone microphone. That's usually what they were on the computer. But the source connectors the same, it's just the same as that look behind you, you got the beautiful keyboard, you know, that's not something that everyone has at home to have their kids to learn. So we have, you know, we invest in our tools. Because,

Toby Ricketts

what, what stage did Skype come along at the same time, which did very consumer job a couple years

Rebekah Wilson

later, right? So

Toby Ricketts

you were even before sort of,

Rebekah Wilson

yeah, and it was great, because we use Skype for our support calls because it was great. So Skype was really helpful for us to be able to do remote support. It was our first support message before the browsers came along.

Toby Ricketts

Interesting, because, you know, no one back then was doing sort of like Skype, but recording on their end, like from from what I remember, like it was Skype was very bad quality. Yes, exactly. Yes. Yeah. Hmm. But you know, like, these days, people, like, you know, we'll do a zoom call, and they'll kind of record on their end, but potentially, but I feel like source connect occupies that space where you might as well be in the booth, like, it's because you can get it on, you know, you can get it actually inside of your door, which I think is the key to its success is the fact that you can actually inject the audio right into Pro Tools as if someone's just in the booth. And was that the design from from day one that you could like, day one, right? Yeah. So it was injected right into the track.

Rebekah Wilson

I had to feel part of the engineers workflow. And I think what was also interesting at that time, was that voice actors, you know, if you go back to say, the year 2005, you would get a call for a job or an audition, and you would put on your jacket and walk down to the studio or drive if you're in some other parts of the world. And then you just walk into the booth, someone else would do all the technology for you. And you would do the hard part, which to me is the hard part, the performance. So you wouldn't usually have to touch any technology, know about microphones know about, you know, 48k versus 32 person, all these things. So we, we needed to do a huge amount of training to help voice actors, you know, get up and running. got I don't know how many partials licenses we sold for avid. And so had been a huge, really important partnership with Avid of course and with the other door manufacturers. And so You know, a lot of what we do, we build software. And we do training, we do technical support, the two are absolutely intertwined. We couldn't, we couldn't have a company without our tech support. So

Toby Ricketts

yeah, I used a significant amount of tech support in the relatively recent future, because I had a network change, I'd always just use source connect. And it would always just worked without the port forwarding, because you know, there's this big thing about, you know, with voice actors and the whole, or port forwarding, it's so tricky, and like GABA, and so I went on and I never had to did it, do it, because I was always just running through a simple modem, it just always worked. And then I upgraded my network and suddenly wouldn't work. And so I went on, like a three month journey on trying to reprogram routers, and, and I figured it out in the end, if you want the the nerdy version was because yeah, the Internet was was obviously going into like a router, which did the internet, and that one plugged into another router, which then provided the entire network. So I needed to like double port forward. And so yes, that got tricky.

Rebekah Wilson

So he made it work.

Toby Ricketts

I did exactly, that was the thing, and the tech support was really good. But um, I feel like, you know, there's such a massive variety of network hardware around the world, that it's, it's, you know, it's a attributed to a team that they take on that whole thing of like, you know, knowing every the insides of every router and every every piece of networking equipment. So what's with the like, how it's built source Connect? What's with the kind of like port forwarding, and what where does the audio actually sort of go? It's not? Is it peer to peer? Or does it go via service?

Rebekah Wilson

No, we, you really want to prefer peer to peer. So right now we're zum zum doesn't do peer to peer at all, we're going through their service, they can do processing, they can, you know, change the do analytics on the audio, which we know they do. News came out a couple of months ago. And so you're gonna have like higher latency, although they've got so many servers around the world, it's, it's minimal. In some cases, that might be better, because we can go through, you know, so here's your New Zealand, and here's me in Spain. And if we go peer to peer, it's not going to go direct, it's not possible. The same way as that I can't fly to New Zealand to Richmond, Spain, I have to do a hop, right. So the internet has to do the same thing, or hops in probably makes at least 10 hops to you. And so going through a server, especially with a big server infrastructure, like zoom, who will have servers and almost probably every country, or you can jump onto the New Zealand server, and then they have probably two or three hops, because they control all this server infrastructure in the middle, and it gets to me faster than it would maybe PHP with the speculative you never know, it changes every time you connect. If you look at how the internet is made, it's really important, I think it's really interesting to to understand this. It's a whole set of computers everywhere, that some are going down, some are coming up, some are changing the network, somebody's doing repairs, you know, a boat slice through a cable, this is happening all the time, like every second, every millisecond, the internet is changing. So every time that you send a tiny piece of data, like a little packet, 10 milliseconds or less, it might take a different route every time. And it's it's fascinating that this is why the internet works so well. It's resilient. Because it's built for failure in it's built to renegotiate constantly. It's really fast. Isn't

Toby Ricketts

it amazing that it just works. When you break it down? Like that is just absolutely you try and comprehend it and our brains just explode with complexity. So it is fascinating. So but you but source can it was always built to be peer to peer. All right? Well,

Rebekah Wilson

we prefer peer to peer, because you usually do get the best route. You know, we're not a big company like Doom, we don't have a billion dollar infrastructure to put servers everywhere. And, I mean, if we did, then, gosh, this speculating, you know, we could build a, you know, proof referral network that, use that, but then still, you're between you and the server is actually the weakest point. So between you going out from your router has to go through the city has to go through your building, you'll be sharing that network with other people, you know, it's you know, eight o'clock, you know, everyone's watching Netflix or neon, or whatever, in so this is actually the hardest part is to get through that. And so, if you can get the fastest route between you in what they call the the first hop in Port Forwarding really helps with that.

Toby Ricketts

Right. And that goes on the backbone, then another sort of like big line

Rebekah Wilson

that I want to get to the back bone as fast as possible.

Toby Ricketts

Yeah, right. Very interesting.

Rebekah Wilson

There's other things too, if you port forward, you can also give priority so you can say these packets have priority over my 15 year old stands World of Warcraft, Beckett.

Toby Ricketts

And so that's what I wanted to do it was was the was the port forwarding because it is the sort of like thing that people get stressed out about. It's basically just like there's a whole bunch of letter boxes, like in your internet connection, isn't it? And it's just like, you have a dedicated one. That's this is just for source connect. So when that comes in this data box, send it to this computer without any delay. That's basically what it is. Right now,

Rebekah Wilson

pretty much. Well, there we go. So on that topic, maybe just to do a bit of a spoiler with what source Connect for is doing? Oh, yes.

Toby Ricketts

We were gonna talk about that. In a minute. We'll talk about now, actually, because I was gonna save it for a bit later. But it will be since we're on the source connect topic. My one of my questions was gonna be like, what, like, what have you fixed for this the next version of source cake for because we've been waiting for this like such a long time.

Rebekah Wilson

It's so close. It's so close. How

Toby Ricketts

close I need to know. So we're

Rebekah Wilson

going to have working very hard to have a beta in the first couple of months of next year. Cool. And so we'll be starting to reach out to people like yourselves who've been using it a long time. And we know we're gonna give us the most honest feedback. You know, it's really important, like, people who've known source Connect for 1015 years, because, you know, people going back to 28 2005. And, you know, we've we've got a strong relationship with and you'll try it out. And you'll tell us for sure. The sooner you know. Exactly, exactly. So you'll, you know, we'll be rolling that out first to the early early adopters. And then, yeah, working to get a release. Buy in this always the NAB Show in April, Los Angeles, Las Vegas. We try for

Toby Ricketts

verse MC technology. So it's very

Rebekah Wilson

rare that I talk about dates, my team will tell you, it's like Vic and Eva. It's a date. But you know what, I want it to come out in April. So I'm telling all my team, let's make it happen. Betas before the end for people who are Intrepid.

Toby Ricketts

Nice. Yeah,

Rebekah Wilson

so what's fixed? So source connect standard no longer has port forwarding? Can we fixed it, we do not have to go into your router. And do that ever again. Ever, ever, ever again, great. We still have the option and pro, because a lot of studios are behind firewalls, and they need that very specific setup. So you know, if so it's still there, it's still an option to be enabled. But it's no longer it's just like, you know, me tour zoom or teams, you just log in, and it just works. So, so what I was saying before about us not having billions of dollars of infrastructure, we do have some infrastructure, we're just not billion dollar one like zoom. So it's very good. And that will be growing as well. So you know. So that's the main big thing. The second big thing is that you can have up to six people on a call,

Toby Ricketts

which is really great. It's cool, right? Yeah.

Rebekah Wilson

Multi actor performances or ever producer or a client on with you or, you know, multiple microphones is many, many uses for it.

Toby Ricketts

Absolutely, yeah. And if they got all matched latency, if you had multiple microphones, or I suppose it doesn't matter that much, but there will be similar latency. So they're going different.

Rebekah Wilson

Something that we're planning, actually, so Yeah, good question.

Toby Ricketts

Go.

Rebekah Wilson

It's possible now. Yeah,

Toby Ricketts

yeah, right. Yeah. Yeah. Any other features that make it stand out from the others? I assume that the Mac and PC thing won't be a thing? Because that's been Oh, my

Rebekah Wilson

God. Yes. It's Windows and Mac 100%. compatible, it always will be going forward. That's a promise. Right?

Toby Ricketts

So this has been built from the ground up. Is that right? Like, it's not just an update? It's a new it's a new product?

Rebekah Wilson

No, no, it's a new product. Yeah. Right. But it looks it doesn't look the same. It's a new design. But it feels familiar. The, the settings are the same. It's got the same configuration, you've got your same user list in there, you've got the same you know, Connect button. So it's not going to be an unusual it's not going to be new to be like oh my god, what do I do is very, very familiar. In a new way. It's like, you know, getting your house re decorated.

Toby Ricketts

Exactly. It's good. But there's a video in there as well. Is that a thing? Not yet. Not yet.

Rebekah Wilson

Radio is is now in the source Nexus, right gateway

Toby Ricketts

product. Maybe that's what I'm thinking of. Yeah, absolutely. And which we'll talk about a little bit later as one of your your other sort of products. Wasn't going to talk about the new source connector. So the pricing models because it's there's always been this. I was lucky enough. I think I came on board in like 2006 with a studio that I owned way back when so back then. And it was like, you pay your money. And that's it. You've got it, like let's it, you know, for a lifetime, is will old licenses still be coded? Because it's just a version upgrade?

Rebekah Wilson

Or is it? The big change happening is that because we've made massive, massive improvements to the software where you don't have to do port forwarding, we've got other features coming videos coming. All of these things have cost, running costs, like daily running costs, like usage costs. So your license, the only change is going to be is that with the support fees that we've been asking people to pay is going to be mandatory so that you can have your service running? Right,

Toby Ricketts

but you get you get support with it. I assume? So if there's any technically, yeah, right. Yeah. Yeah. Okay.

Rebekah Wilson

And so much more. We have, you know, things that I can't talk about today, like, so much coming. Brains coming? Yeah,

Toby Ricketts

cool. So a lot of voice talent, that I've met with sort of wood, they didn't want to sort of sign up for something that was kind of long term, or was going to cost them quite a lot. But they would like to do it kind of job by job. And there was like a casual fee for a while. Is that going to continue in? And? Yeah, cool. So it's just like, month by month

Rebekah Wilson

to date, license it No, just a month by month, for sure. You can either, you know, get the monthly subscription when you need it. That does have the setup fee. However, that monthly fee is going to be I think, minimum, us 110 If you just take it like twice a year. But if you're using it three, four times a year, then we offset that, we don't ask you to keep paying that setup fee. So then it can be very affordable. Yeah, absolutely. Because I feel like within four months,

Toby Ricketts

Yeah, cuz it's something that the the voice talent, especially new voice talents, which sort of see all these jobs that say, you've got to have source connect, and they're like, Well, I don't want to, you know, buy it. Because if I don't get the job, then I still have to pay it sort of thing. And so I've been telling people that there is that that sort of short term option, good, which is, which is you know, it is a good option. And I see there's lots of other software providers like positron comes to mind or other sort of voiceover related products, where they they are, they're doing it on like a project per project basis. So you can basically just build it into your voice fee, which I kind of liked the idea of because then it's the clients demanding it, then you just add it to the fee for the client. So that definitely works for voiceover artists. One was not exactly a bug, but I want to talk about source connect now for a little bit. Because yeah, back in the day, I remember when source connect now came out, there was lots of confusion about about like, what, because people like you need source connect to people, like I have source connect, I have source connect now. And and but it was a substantially different product, even though it kind of did the same thing. So could you go over what the wipe source connect now became a thing. And what the differences between that was because I was kind of confused that it came out it was free. I was gonna like, you know, isn't that shooting yourself in the foot kind of thing? What was the rationale behind source connect now

Rebekah Wilson

looking to, you know, to go back to the desert analogy, which I like, you know, it's soy sauce Connect is, you know, very, very purpose built in image so that you can guarantee the recording is going to be perfect every time. So it works on your desktop, when your computer's running this thing called a clock, and your computer's making sure that all the timings are working. And we can work with that clock on the desktop, we can write software on the low level, to make sure that when audio is coming, we record it audio is coming and we record it right. And so you're gonna get a perfect recording. So you do that when you use your your tools, your audacity or your Adobe Audition your partials, you hit the record button, you don't have any doubt that what's going to come out isn't any different from what you recorded. However, with on a second level, you add a tool that's not purpose built for audio such as a browser, it's not made to it doesn't care about these clocks. You can't We can't guarantee to you that what you when you hit the record button, the same thing is going to come out, especially over a long period of time things can get out of sync. Further, the browser is not allowed to talk to your computer too easily. So if you close your browser before you save that recording on, it's gone. We can't save it right. So you could say okay, well why don't we save it to the cloud? Yes, but then we can't guarantee it's gonna get to the cloud. What if, during sending a packet your internet, that one of those, you know what we just talked about, you know, the whole resiliency of the internet, where there's little servers goes down and your packet gets lost? That happens a lot. You don't have that information. You so many things that can go wrong when you're recording files. This is why we have dedicated doffed desktop software. This is why digital audio workstation success must connect is just a nother kind of digital audio workstation. So the browser is amazing for communication. So here it became in 2013, they launched a protocol called Web RTC. They miss is it a form a form of it, these are in form as well. Google meet uses it. All of that source connect now uses that. And all of the other servers services out there that do real time audio or video chat. Gosh, all the video chats out there. Mobile and all they always use a protocol called Web RTC. Web RTC is primary purpose is intelligibility. When I'm talking, do you understand the words that I'm saying? That's what it cares about? It does not care about when I am recording, or you're recording me? Are you going to get the perfect recording? It doesn't care. So yes, it works most of the time, but is that good enough for when you're in a job with an important client?

Toby Ricketts

So it's a compromise?

Rebekah Wilson

It's no, it is an amazing compromise. So what we've done now is if we can segue to source Nexus on this, okay, is to to make it clear that, you know, we love the browser, it's just does incredible things, you know, you can record with it. You can do multitrack recording with it, you can do all these incredible things with it. And so we're really embracing it. And you'll see with source Nexus, a lot of really special things coming out. But what it'll do everything except guaranteed recording. And so source connect now was never really designed to be you know, a replacement for source connect was meant to be like, here's a place that you could join with your clients. And so you can check with them because they don't have source connect, and then you can route your system through. So we've made it clear. Now source Connect is where you are as a talent, you do performance. And then source Nexus on the Gateway is where you'll also be to interact with everyone else while you're doing that work. Okay, you could use it separately. Or if you don't have source Connect, you can use source Nexus, go for it. But just be aware, it's not the professional tool. But we also in one point, or to go back to what we touched on a bit earlier, we really want people to, to work, you know, into to come into the industry. And if using Source Nexus as a way to do that, then we support that as well. Because you know, those people who know, the limitations of Chrome they know so it's fine. Everyone knows. Because

Toby Ricketts

I mean, the biggest thing is still free. Yeah, well, that's, that was always the good. Drago wasn't it was like, wow, it's just free. But the biggest problem, of course, was that you could you know, it was you couldn't do it. But if you had to have a hardware way of getting that sound into your door, because you couldn't just route it digitally, like you could with source next to software or with source connected like that was the biggest I mean, that was that was you know, the biggest thing I came across, because it was useful to save the client. So you don't have source connects, but we can still use this thing. And you can listen to it, but I'll record it on my end or whatever. But it's I'm still curious as to like, did you see sort of web RCT come along and think we've got to be a part of this somehow we'll build something with with, you know, a source connect or source elements branding, just so that we don't, you know, did you have an intention when you built source connect now? That it would it would feel some kind of niche that you weren't that you wanted to be a part of?

Rebekah Wilson

Oh, absolutely. Because to enable people who, for whatever reason, you know, don't have the resources at that time to have the desktop software installed. And we know that installing source Connect version three has been, you know, not the easiest thing. So it was a a stopgap measure. And you'll see now that we have source Connect for that problems that have gone away, we can say look, just download source Connect for it takes three seconds. And this works. So we can't now we're able to take source Connect Now offline, it will start working. And then all of that functionality is available today. You can go to source dash Nexus, Nexus dot source elements.com. I do have source set Nexus, I have to set that up. Anyway, go to our website, go to your dashboard, you'll see a link right there in the dashboard, login, no cost, you can start doing exactly what you did on source connect. Now on source Nexus, it's more stable. It's exactly the same good sound quality, it's got a slightly you know, not slightly a lot better improved user interface. And we really encourage people to start using that now. And we'll start phasing off source connect now. Once we see enough people migrating or Over, because it's Sr, much better. And then if you also want video, then you can upgrade to the source Nexus license version, which is 1195 a month us. And that gives you high definition video for up to five people, plus screen sharing and audio broadcast, which is really great for sound engineers and composers and game sound people, many, many reasons. And then as a voice actor, you could also use it to send your isolated voice through a dedicated channel, either to be recorded by remote engineer or to be monitored by your clients and efficient is many uses and probably warrants a whole like, we did a webinar about it yesterday, you go to our YouTube channel, source elements YouTube channel, you'll see a really interesting webinar that went over this like an hour and a half, because we've seen so many questions we went over better. That's great resource there too.

Toby Ricketts

Yeah. Cool. That's, that's interesting. Yeah. So that's, that does make sense for it to sort of be migrated into that into the source Nexus series, because I remember, like, I think I downloaded a trial of source Nexus quite a while ago. And I loved the idea because I always solve the problems that you've solved with software, I would always sold with hardware. So if I had like an input coming out with a computer, you'd buy some hardware and then make an analog lead that would go in and form another channel. And you can select that. But you've done it all in the digital space. Yeah, it's a great way to do it, because I kind of like I'm quite tactile, and I quite like seeing like the way I've got it. Now like I've got a the SSL two plus recording, like my microphone, but then I've got like a sub chain coming off that with another old face that does all the Zoom stuff. And just kind of it's seems really complicated, but it's simpler for my brain, somehow. But I do like the idea of all this virtual routing that goes on with them with, with source Nexus and all the stuff that goes on in the box a bit like how, you know, many years ago, compression and EQ, and everything was out completely external, you had to actually run the cables between them. And now it's almost always like this, there's very few people still running output hardware, unless it's adding some kind of vintage color or something. So everything has become in the box, which I guess you've been leading the charge on in terms of remote remote audio solutions,

Rebekah Wilson

very hard to travel with the console equipment.

Toby Ricketts

Well, yeah, it's so true. And that's actually because I, I used to, I used to travel quite a lot. And I used to have a like a Neumann U 67. Or if you know that those were just like this one, but it's got a valve in it beautiful mics, but it needed the power supply is like this big. And it was just like trying to like put that in your luggage, it needed its entire own suitcase, and then it's like an the valve might get damaged on the way and it was just like this is not gonna it's not practical, practical. It's like that's one of the mics you just put in the studio and you leave it and in a controlled environment. So the 416 came along, and I was like, sold on the forensics firm for quite a long time. So yes, anyway, enough about me. Back to source elements. There's also a bunch of products that came up in the in the Black Friday thing that I and I was like, I don't even know what that does. There's like some like source source, talkback source zips. That's one of those two, what do they do?

Rebekah Wilson

Source? talkback is talking about hardware. If you if you put in your mind, like close your eyes, and what is a studio look like, right? You've got a console, you've got faders. And you've got buttons in them. So you would usually have built into that console a button that says TalkBack. And you could turn it on Hello, talent in the booth. Yes, that was good. Let's do it again. You know, in turn it off. And you back off it was. It's so true. We all do it, we all do it. And so that switch, as we just were saying more and more people are mixing in the box, you know, working on laptops or computers there and have a console. So we just it's a very simple like virtual switch that you can use with your keyboard to emulate that. Console switch says to talkback switch, very simple. But one of those things that says like, oh my god this works in it works because it integrated with your with your system works into the DAW. So you can you can use it to create quite complex switches. So for example, we made it so it also knows when the DAW is recording, so it would always turn the talkback off when you're recording to make sure that they weren't feedback or any kind. You could use it so that the client could use a switch on the on the phone so they could also communicate. It's not so useful anymore, because just the way that tension technology's moved, but it was very, very useful for a long time. Absolutely. Yeah. I really continued now. Yeah, right. But we're still selling it to people who know it's not getting upgrades but This habit if you want it,

Toby Ricketts

right, cool. I feel like like, the more and more we talk that source elements is really is really revolves around like these virtual tools and like basically coming up with clever ways to route audio within the system and to other people's systems. It's like that software bridge between what we're hearing how it goes into the box, and then comes out the other side. And it's like you've and not just not just that as a standalone audio, but how to integrate that within Pro Tools and within audition and all the different kinds of plugins that there are is would you say, that's a fair summary that that's that's kind of like where you sit as of lately?

Rebekah Wilson

Yeah, yeah. And this is all coming out of Roberts brain. Talk, he's like, you know, he he will be doing a job because he works with a sound engineer during the week, which is really important. We make sure he still keeps us you know, day job is at work, although he doesn't sleep. So he's like three day jobs. And yeah, he'll he'll, he'll give me a call at six in the morning. Okay, okay. Okay, figured out how to like bypass all those hard stuff that takes me two hours every time I need to set up a session. Now I can do it on one plugin. I'm not kidding. He's He's invented some incredible things. And one of them just came out again with the sauce Nexus sweet. So it's called sauce Nexus review, which is also really amazing for voice actors. So we're making a standalone version, what it will do that you'll run this application on your desktop. And the input will be your microphone, your good quality microphone, and then it will automatically route itself. You could either use it with Zoom, you could use it with sauce, Nexus gateway, you could use it with anything you want. And then it separates the sound and brings back the talkback of the of your clients or your producer, your sound engineer, and just allows you to then with a talkback built in, in its like a tiny little mini remote production studio. In one, it's really special. We need to do a dedicated show about it. Once we've got the standalone version. That's right now as a plugin, it's really designed for anyone using partials or working with an engineer. But it cuts down what would have been like, half an hour of like hard brain thinking to two seconds of putting a plug in on a feeder.

Toby Ricketts

That's cool. But you did be some configuration justice. Like you'd have to still tell it what your your your mic was, wouldn't tell what your mic is. Right? And that's it. And then it provides all the extra channels, right. So it's Yeah, simplifying. And yeah, simplifying that audio routing, like where it all comes back to again? Yeah, very cool. There's another one that I didn't recognize called Source zip. What was that

Rebekah Wilson

was it was fun. So again, take yourself all the way back to when the internet was slow. And computers were slow. And we were sending each other big files, and they take ages, those sources that literally does what it says it's that's audio video files to Bing, you know, up to a 10th of the size. And then you could send it a little zip package, and the other side would unzip it. And it would be then you could keep working. So instead of waiting for, you know, what was back then five or six hours for a transfer that may fail, I'm sure you remember the times when we had like, anxiety, is it a file going to be transferred or not, there are entire industries built on this, right? I'm transferring large files around the world. And to so we did that to alleviate the anxiety. And to make it really easy for transfer, it's just not needed so much anymore, there's still some pockets around the world who need it with their internet, they're still not so strong. So they really love it. But again, it's been built into source Connect for that's cool, we've transfer file transfer come into source Connect for now. So that's the other thing is all of these little tools that I'm telling you about, they're going into source connect or into source Nexus, you're going to be finally a company and you go oh, I know what they do. Because I've only got two products.

Toby Ricketts

That's the dream isn't it, is to try and get the wave of stuff down to a simple proposition where people understand what it is. I had a question about what happens with because I mean, we live in a world of pretty bountiful internet these days, like like you know, again, going down history lane and you know, trying to transfer transfer a gigabyte of data would have just taken weeks and now it happens so quickly. But if you're on like a slightly weak connection what happens with with the new source connect source like for if you're on a kind of a a dodgy connection like how do you you can't lower bit rate necessarily like there's got to be some kind of compromise Yeah, so how do you how do you solve that and then video coming up as well.

Rebekah Wilson

Yep, we have the gold standard of this again, like source Connect is used because you could guaranteed Recording, we guarantee the recording by knowing the status of the audio received from the other side. So if you're sending me audio, then I'm going to know on my desktop application again, because it's mine, it's not a browser, I have access to the lower level, I can see data receive data receive data received, oh, data missing, you know, ask for it again, and I've got time to put it back in. Or if there's no time, because sometimes it's it was like, last too long ago, I'll say, Don't worry, I'll do it later. But I'm gonna say that piece of data. And then once I finish the recording, I'll put it in, and then you play it back. And it's perfect.

Toby Ricketts

It's like the list of jigsaw pieces that sound magic. Yeah, yeah, that's the only ones that do this. Is that was that what has been called queue manager until now? Exactly.

Rebekah Wilson

Right. So again, this is built now into source Connect for as a talent, it just works automatically. You don't have to do anything to sleeve the software running. And we've got a little indicator that says, hey, things need to be happening, please don't log off right now. Or when you do go to log off, it'll say please don't log off right now. The engineer is still, you know, working with your data. But it's very tiny, and you won't even notice it. So it's you won't, what you'll notice is how happy your sound engineers. Yeah,

Toby Ricketts

exactly. Yeah. Because I've definitely I've encountered the problem, because I'm on PC, and usually studios are on Macs. And the fact that queue manager didn't wasn't compatible between the two. No, that's that's the right. But there must have I mean, there's must have been an incompatibility between, like the two platforms that they're built on, because they built on different different kind of infrastructure, for want of a better word on the different platforms. And they could kind of mostly talk to each other, but not quite, is that what went on? Or is it just you just at

Rebekah Wilson

the same time, but Windows and Mac, Windows and Mac are very different beasts, you know, they're just, they're just there. But you've got Linux as well, which is a whole nother thing, though, like you can you can write code, you know, that can be very simple. And you could run it on all of them. But at some point, your code is going to interact with your audio drivers, with your video controllers with your internet in the way that Microsoft and Apple in Linux in any other new operating system, their interfaces, they don't, they don't even are recognizable to each other. So we have this layer of like code, that's the same, but then we have to write a second layer of code, which is like much bigger, which is the interface layer. And that has to be different for Windows or Mac. Unfortunately, Windows 10, stopped supporting 32 bit code. And so we decided at that point, like, okay, that could take us a year to rewrite, or we put all the energy of source code for, and you're gonna see the output of that source kit for does have all of that support, you'll have, you'll have access to the queue manager, we just call it restore now, simply where it makes sense restoring, and you'll see this little animation. It's really cute. Yeah, fantastic.

Toby Ricketts

Cool. Well, we're, we're nearly done. I wanted to ask you this. I'll ask you the cheeky question now, because I've always wondered this. And it would be really funny if, if there was something to it. So you know, how when you go on to source connect, traditionally, and then you can make a test call? And you can like, do you know, stereo 44 One or whatever? I've always wondered, Is there a computer on somewhere with speakers, and you can go into it, and you're listening to all the things people say, when they go on the test? Because I wish that was a thing. Sometimes you go on, and it's quite busy, you have to wait for a slot. And it's like, it's just whoever gets on it. I imagine people are saying that. I mean, I've said the funniest things on there. And it would just be hilarious. Should be a podcast really? Well,

Rebekah Wilson

we could always do an April Fool's thing next year, when we, you know, we we route all of them together. But I know it's running on a headless Mac and on a server and, you know, we have it's really important to know we have very strict because security Yeah, clients you know, we're Hollywood won't work with us if we're not compliant. And you know, us listening to people's calls would be definitely,

Toby Ricketts

exactly yeah, yeah, it's I worked with a studio in Auckland, native audio, who are very good friends. And they were saying about all the like to get Disney certified or you have to just the layers of security are bonkers. It's crazy. Like yeah, it's just blows my mind. So

Rebekah Wilson

I always say that there's more money in Hollywood than the military.

Toby Ricketts

So final question, the future you've got Yeah, I mean, obviously the near future you've got these really exciting things coming up with source Connect for and source Nexus as is like all over the internet, the moment people talking about it, which is really good. But beyond that, what do you see as the kind of future of the company does it involve AI since everyone's jumping into that, into that game? What do you see happening?

Rebekah Wilson

I mean, yeah, AI is like saying, you know, do you want to use a knife and fork when you eat your dinner? It's more like, yes, the most convenient way to do that. I also don't like the word AI, I use the word machine learning, which is what it is, it's a machine learning to do tasks is machine receiving information from us. In order to do tasks, there's no such thing as what they would call AGI, artificial general intelligence that, to my mind, if I'm not convinced that will ever exist, I'm a skeptic on that. So what it is at the moment, it's a very clever algorithms doing what we told the machine to do. Here's some data, you know, analyze it, according to the algorithm that I taught you. There's no like, autonomous thinking going on. So however, what we have seen is the machine learning how to replicate voices, we know that's huge. We just saw what happened with the sag after strikes. And with a really, really positive outcome. I'm so glad. Also glad the strikes over I was in LA when it was over. And you could just feel the the light was it was lighter, you know, the air was lighter. Suddenly one was like, Yeah, I can work again. So I think it's great, it was really great was celebrating. So the other thing that email can do, aside from, you know, take our jobs, which I think is really, really small part of what will happen, will say, not take our jobs, but make our jobs more interesting and more creative and more exciting. So I you know, every new technology does two things, it creates an it destroys you, if you think about when the internet came along, you know, in everything from the perspective of Hollywood, it's like, they hated the internet, because piracy was possible on a massive scale for the first time. So what happened? It took them 20 years, but then, you know, Netflix and Disney, plus in Apple can't do streaming comes out. And now look, we have this extraordinary opportunities of so much amazing content being made and so much more work for us all. The Hollywood is, you know, the industry, it's bigger than it was in the 90s. Thanks to the internet, I believe the same thing will happen with machine learning, we just had to get over this hurdle of being like I'm afraid what is it going to do? You know, I believe that ultimately will just become an excellent tool at our service. And this is going to be a period of adjustment and have full maturity.

Toby Ricketts

Absolutely, yeah. There's it's only during periods of, of widespread disruption that you get those opportunities, isn't it? You know, let's look at the mammals and the dinosaurs. Exactly.

Rebekah Wilson

You know, if I was a voice actor, I would be researching, you know, how does this make my job? easier, faster, more efficient, you know, better. For example, I'm using a voice processor called crisp. And it uses machine learning to cut out sound. So right now you can't hear this. Right? You can't hear that. Nothing. I could have a machine drilling next to me and you wouldn't hear it. Because the machines learnt what is the contents of the human voice only let that pass to the microphone. I've been using it for two years. I got them love it. I can work from anywhere in the world. And I don't have if I'm not afraid of what's happening on beside behind me. Other voices get through because they haven't yet figured out how to train to my voice, which is what I'm waiting for the next version lips. So there we go. I want my voice to be trained. So then there's benefits, right? So as a voice actor, I'm going to want to train my microphone to my voice so that it can answer me, not replace me. There's one example. And I think there's many of them. I'm just one small person.

Toby Ricketts

Yet some that come up again, because Google meat has a little bit of that built in in terms of like, non speech noises don't really make it through in this YouTube setting off. And I've run several sessions with Greg for the brain to do like character noises and like death noises and you just see these people on screen. It's completely cuts out they're performing exactly because it's not. Exactly exactly. Yeah. Fantastic.

Rebekah Wilson

Well still sneaks, this actually will also pass all that to cool. Yeah, absolutely. Yeah. And that's

Toby Ricketts

that's a good thing that I liked that it is just the audio from your mic going straight into the system and then straight comes out the other side, you know, untouched which is which is perfect. Cool. Well, it's been lovely to catch up with you if we covered everything you wanted to Is there anything else exciting you wanted to talk about?

Rebekah Wilson

Probably just hope to see more of you at the one voice conferences next year. Yeah, We wish everybody a happy Thanksgiving. Today. Probably one in the US stuffed and lying on the sofa. So fun. We have Christmas coming up, which is nice.

Toby Ricketts

Yeah, it's a good time of year to for for catching up and and seeing people and eating well, that's for sure. So yeah, we're just coming to summer in New Zealand which is always welcome Well thank you so much for joining me and thank you for giving your time and yeah, look forward to catching up soon,

Rebekah Wilson

of course to the absolute pleasure

Chris Nicholl - the Imaging King!

Back in September, I spoke to an old colleague from New Zealand radio, and a New Zealand Broadcasting School fellow graduate!
Chris Nicholl is the owner and founder of Wizz FX, a specialist radio imaging, audio branding company working with some of the biggest broadcasters and brands in the world - the BBC, Capital FM, KISS FM, stations right across Europe and America.

We discussed what radio imaging is, why it is important, the process of translating a brand into a sound, how and why a particular voice is selected or cast for an imaging project, what is involved in being the voice of a station, how to charge for being the voice of a station or broadcaster, how some voice over artists sound better compressed than others.

We also do a 'demo session' and Chris gives the feedback he'd usually give to talent in the booth. More info: www.wizzfx.com

Here is the transcript:

Toby Ricketts

Welcome to gravy for the brain, Oceania and VO life. It's the interview series which goes behind the scenes of the voiceover industry and associated craft and find out a little bit more and get a chance to geek out a little bit in the world of voice. And joining me today is a total nerd of audio. A kindred spirit of mine. It's Chris Nicholl from Wizz FX. Welcome, Chris.

Chris Nicholl

Hello, thank you for having me.

Toby Ricketts

That's quite right. You're a kiwi expat. You're living in London actually - not London anymore. You were in London, right? I was. Yeah. And now

Chris Nicholl

I'm in the southwest of England. A Shire called Devonshire.

Toby Ricketts

Love it. I feel like we are at the cusp of doing a series of like, of Kiwis doing good things in audio overseas. So you're the first There you go. Welcome.

Chris Nicholl

Oh, cool. Yeah, I'll bet that you can get a you know, I'm probably the lowest point to start I'm

Toby Ricketts

gonna give us have somewhere to go. Now we know each other from the hallowed halls of the New Zealand broadcasting school. And that's where I think you kind of got into imaging kind of early. You've got a company called whiz effects, which is like the one like one of the best imaging country companies in the world. You service like clients all over the world, don't you?

Chris Nicholl

Yes, that's right. Yeah. So we have originally started with clients in New Zealand being an expat and has grown into we've worked with stations and faraway places as Iceland. But now yes, a lot of American stations, quite a few European stations, quite a few British stations, English stations, BBC and stuff like that. So yeah, we're, we're, we're in amongst it with some of the very big companies say we're quite a small company, but hopefully punching above our weight.

Toby Ricketts

Yeah, absolutely. Definitely. Definitely. So imaging, what is it? Because most people won't really send without imaging. What do you mean? Is that something to do with cameras?

Chris Nicholl

Yeah, well, I mean, this is the age old issue. I think, with all people who work in imaging, I still can't really explain this to my mum. And I've only been doing it for 20 odd years. So yeah, I mean, imaging is like the bits, I think, on a radio station that create the brand. And I think the word imaging is the it's it's not the right term, really, that's kind of what it's has been used. Because when you watch a TV station, and you see the little identifiers in between, either between ads, or maybe even just at the end of an ad break before the next TV show starts, whatever it'll have the logo won't and it'll say a little bit about what's coming up. Or maybe it's a competition or it's promoting another show. So those kinds of elements, but in a in a radio sense, obviously with just audio. And and some I think I, I think a lot of people that do radio imaging prefer internally to call it audio branding, because really, that's what it is. But yes, certainly I know that the the traditional name is what has stuck. But it's yes, just Sonic identities. I'm using all these other words to describe it that it probably also need to be unpacked. But But yeah, it's It's the voice of the station.

Toby Ricketts

Everything that's not like music, ads, or talking. But what kind of imaging basically, doesn't it? Yeah, yeah, yeah. Excellent.

Chris Nicholl

And collectively, I think on a lot of radio stations, rightly or wrongly, I, you know, there's not, let's not unpack that. Let's not get into that debate. But rightly or wrongly, it's often the thing that takes other than music, it's the thing that takes up the most amount of time on the station and commercials, has commercials. You know, you're looking at this as the radio imaging is the thing that talks to the listener the most. And so, it's incredibly important.

Toby Ricketts

And, like, Why do stations use it? If it's incredibly important, like, do you know? Sure? Yeah. Like, what, why? Why did they go down that route? And not just have the DJs and the music?

Chris Nicholl

Yeah, I think that some of that is a great question. I think there are opportunities for the presenter to say certain things. But it's also an opportunity to do and say things that you might not want your presenter to say. That could be a commercial message. Or it could be that you don't want the presenter to spend all their time talking about what's coming up, you know, and what other things are happening on the radio station. So that's where you could use radio imaging, perhaps to serve that function, but also traditional Traditionally, when we all had, and I'm old enough to remember pre digital radios and cars, you had the dial and you would just be going around trying to find you just see that little analog dial We'll move along, you might not necessarily know that you're on 92.7, you, it'll just be on sort of 92. And you don't know how far up or down. And so it was quite important, I think in those days to say the name of the radio station and the frequency that you were on, and perhaps communicate what sort of music you're playing between every song so that people knew what was going on. Now, you know, perhaps it's less needed in the modern era. But a lot of radio stations still use these junctions between songs or before or after commercial breaks, or in the flow of even sometimes in the flow of music or around a presenter talking to get away some key messaging, which will often be station name, and do that in creative ways. Right? It's not just, you know, I'm sure we'll get to this later on. But it's not just the station name, there'll be some, some creativity that goes into that. And musically, or, technically, whatever.

Toby Ricketts

Arguably, I guess it could be more important these days, because it's a much more crowded marketplace than it was back in the day. And so to differentiate yourself,

Chris Nicholl

I think also you're you're up against. And again, I guess this is why I think a lot of people, at least not externally, but internally, you're talking about audio branding, or Sonic branding over radio imaging is sort of a name for it now, because we're not You're not just competing with the radio station. On the other frequency, you're competing with Spotify, you're competing with podcasting, and YouTube and all other forms of media. And because everything's a fragmented, and so niche, I think it's yeah, you're right. It's it's very important to still communicate what it is that you do and who you are. So that people who are listening who might have just dropped in for a moment aren't confused.

Toby Ricketts

And I think, as you said, with podcasting, I think that's going to play and I see it playing more of a big role in professional podcasts, like you'll listen to like Freakonomics Radio, or I don't know, This American Life, and they have their own distinct sounds these days, and like, they have the same musical beats at different points. So it's like, you're kind of in their zone, when you're listening to it, which which differentiates it? You know, it makes you a better customer of that podcast, doesn't it? Yeah. Yeah. And

Chris Nicholl

I think it's an example I think everybody brings up but uh, you imagine, you think that McDonald's jingle that data that now I remember when they rewrote that, and it came out, and it was a full song, and Justin Timberlake sang, you know, had a had a hand in there with the creative agency. But even now, I think that was that was probably about 20 years ago, they just use the whistles or the butter. But but but sometimes just notes, whatever it is, everyone knows that that's McDonald's, right? Yeah. And I guess that shows the power of audio branding. Generally speaking, radio doesn't work in quite the same way. However, there are elements that are the same. And so sometimes you don't need to hear anything other than a sound effect or a voice might not even say, you know, BBC Radio One is a great example, here in the UK, they have a lot of different voices, but you just need to hear them say, one, you don't need to hear anything else to know that. It's BBC Radio One. And I think that, that, you know, this, there's power in that you start to be able to, to get away with less, more or less is more. And that's the real beauty of, of well executed radio imaging. So it certainly follows that same pen. And so it is, as you say, important, because it does bring people into a world. And you're sort of creating clubs, I suppose. And familiarity, and all of those kinds of things that I think are really important. And, and, you know, because you've, you've brought up Freakonomics and you, you know that they do these things in the specific way, and same tones and beats and whatever else and in Insane Places. It's instantly recognizable to you, you recall it. And that's, you know, that's a repeat repetition thing that also plays in in amongst making good stuff. And I think that you're right, that is very important in radio, because you are wanting to create this community with what you're doing. And and there's also there's an air of professionalism to that. I think that I think you know, if it was more haphazard. If only one product is very haphazard, that's fine, you'd understand that that product is a haphazard product, and that's its brand but if anyone else has has it as well, you start to get confused. So I think it's what a lot of people are quite laser focused on a journey and a sound and, and having it have this home in this community.

Toby Ricketts

Cool. Before we go any further, I'll play some of your work so that people can got to listen out for what we're talking about and nasty website by the way I think government you're on that brand new so hearing brand new stuff from from Chris's website with effects.com This is the CHR showreel off the front page

Unknown Speaker

thr DC sound like this

Unknown Speaker

is pretty cool

Chris Nicholl

Charlie xes selects the best song ever. Raising

xes FCX selects the ultimate playlist to soundtrack the big moments in your life. BBC sounds like 99.9 Vegas Chicago

Toby Ricketts

don't say nice combination. You can see the full thing on the front of the station there I'm gonna play a country one as well just show a bit of difference between the two

Unknown Speaker

your station could sound like JMG was number one for new country

Toby Ricketts

had cut out of that one, some great work there. It always sounds like imaging has got its own kind of sound itself in a way like it's it sounds like exciting and Sisley and like it's been compressed to the wazoo. Do you want to talk us through the like this the way it's come to that sound? Like, is there a competition for ear drums, like on the waves and you're trying to win it at all costs?

Chris Nicholl

I think that's definitely a perception. Yes. And I think that that's a you know, there's there's into technical, you know, music and advertising. And in podcasts, and even videos on YouTube and stuff. There's this thing about the loudness war that's been going on for a long time. And there are various measures without delving too far into it that govern what's allowed. Yeah.

Toby Ricketts

If people want to, if people want to, like go down a rabbit hole with that just search like the loudness wars on YouTube. And you'll find so much info about like, how compression has just changed the face of music and radio and lots of different things. But yeah, I digress, and

Chris Nicholl

also a lot about our listening habits and what it does psychologically to people. And and, yeah, so there's certainly a lot of guff on that, and you could lose yourself, as I said, it's a rabbit hole. But I think in radio, there are no rules and regulations yet that govern how loud you can be. And because of that, unfortunately, there can be a tendency to play into well, I need to make things as loud as possible, I need to compete with what's going on. But I think interestingly, yes, the stuff that we played is, is quite compressed. But actually, if you were to pull up the, you know, an alleyway face meter, again, try not to get too technical, it's actually still fairly dynamic in comparison to other things that are happening, right? Yeah. Yes, imaging certainly has this loud sound, and it's meant to sound exciting,

Toby Ricketts

and kind of edgy, it's got like an edge to it. You know,

Chris Nicholl

I was always taught very early on many, many, many moons ago, when we knew each other as young men, that the idea really is to create excitement, and to be bigger and more more edgy, then the brand itself. So you use some of these technical tools, compression and whatnot to make it sound a bit more exciting and sexy, I guess. Yeah. And you want it to leap out of the radio, because if someone has the radio, or you know, it's something that was told to me by an old boss of mine, and when I was in working in New Zealand, Christian Boston, he said to me, if someone's got the radio down quite quietly, you want the imaging to really kind of jump out just that little bit louder. So if you've got something's happening and turn it up, and so I guess I've just applied that mentality. But I think also there's this degree of, you don't want to listen to I mean, by all means, go and dissect and listen to the many minutes of reels that we have on the website, but it's not built to be listened to. In that way. It's meant to serve in between jobs, and

Toby Ricketts

I find it I find it quite fatiguing to listen to like on good monitors or headphones as it as it should, because it's like, it's like mainlining you know, castor sugar, like, it's just too much A little bit I noticed between songs and everything, so I've taken my head off to working with it all day as well, there must be some like silence breaks that needed we just sort of go into a quiet room and just rock backwards and forwards a little bit.

Chris Nicholl

A lot of become the matrix is a lot of I can make this thing without listening to it. Right I've made and now I'll listen to electro Yeah, that's interesting. I know when certain things and then just listen for the end. Yeah.

Toby Ricketts

I mean, I do the same thing with my voice stuff. How I can edit it without looking at it. You know, you get very good visual. Looks like you know, yeah, exactly. Yeah, exactly. I know, I did that take three times I can take them out, etc. So speaking of voice, you need voices in imaging? Generally, there's the voice free imaging, probably not because it needs to communicate some kind of language, doesn't it to get into the listener? Yeah,

Chris Nicholl

I think they just step back to that McDonald's idea. There are stations that do have like a sonic logo, or a jingle package they've had for years, decades, maybe. And so they can get away with just, you know, whatever. Their logo was just played with a few notes. That does exist, but I think a majority of radio stations have followed fashion too much and perhaps have changed too many times to have that in their back pocket. Yeah. So

Toby Ricketts

as the as the the victim of the voice has been cut from voicing a major network, it feels like changing every two or three years.

Chris Nicholl

Yeah. But I think I think you know, it is imperative for most stations. And you know, to go back to that example, I quoted before about BBC with Radio One, they can just say one now and people Narcos Radio One. Cool. That's not to say they don't I mean, they do still say you'll get usually BBC Radio One might be one BBC Radio One or whatever, you get some sort of combination of it. But they can get away with less than they want to. But it still needs a voice. Right? So yeah, you're right. It is important and you do need one or more.

Toby Ricketts

It used to be the day that like you did have like a voice that was the sound of something like I'm thinking of like John Sweetman in New Zealand hears the voice of like classic hits or something for just for like an institution, you just hear His voice and be like, Oh, it's a classic hits guy. Yeah, have you seen a move away from that? Where it is more of a potpourri of of either onstage or offstage voices? And are they changing quite regularly? Or are they still sticking with that kind of consistent sound?

Chris Nicholl

I think it really depends on the brand. And I think that a station like when I was in New Zealand at ZDm, I think we change the voice once or twice and I was there for six, seven years. We had a we had a consistent voice, but we added or removed other voices from that. Similarly, when I was at at Capitol here in the UK, we had one voice guy called Howard Ritchie who just was power, massive power. And he'd been on the station for so long that it's almost like if you take him away, you're taking away the identity of the station. So we would add in other voices around him sort of supporting team and we would change them occasionally. But then you look at a station like radio one or TCM UK, they have there's a multitude of voices going on there. And it's more about those stations, reflecting younger audiences, much younger audiences than perhaps something like capital, although I don't think that those that capital would like to hear that. I think they they would say they're aiming for the same audience. But I think that younger folk don't necessarily care about one person talking at them all the time or talking with them all the time, they got lots of friends. So they used hearing lots of voices. Whereas a station that is more of a classic hits format, or as easy listening format, might have one or two very solid, consistent voices that just are there over time and become a warm friend because that brands music is and that its personality or station ality is an old word that I remember from my broadcasting school days, you know, which is the personality of the radio station is such that you want that. So you keep you know, so a lot of the lot of the choices feed into that wider idea of who is the radio station? And by that, I mean, if you had to boil your radio station or your brand down to one being one person, who is that person, and what do they like? And then you'd reflect that by your choice and voices or voice or what have you.

Toby Ricketts

And I guess Yeah, so the gender and age of the person that's going to be dictated by the the sort of it's going to be appear of the target audience effectively, isn't it? Yeah, correct. Yeah,

Chris Nicholl

I would say that one thing I will say is, you might be you know, like my She probably killed me if she was in the house. And she's not. So I can say, my wife is a voiceover artist and she's in her mid 40s. Yet she's voicing for a station that's much younger. So I think it also comes down to the tone, you know, you might, you might he might be older, you might be young, but you might have a voice that is either before or beyond your years and therefore suits

Toby Ricketts

totally, like a character. Yeah, correct.

Chris Nicholl

Yeah. And I think the beauty of that is, with with bigger scripts in, in radio imaging, I will get on to this. And but it was radio imaging being what it is, sometimes you have one word to say, sometimes you will have 30 words or more to say, and something slightly more long form. But a lot of the personality will come out in the long form stuff. And so you're able to develop their character, as you say, and that spills into other things. And you learn how to say one in a youthful way. Right old way? Yeah, like,

Toby Ricketts

yeah,

Chris Nicholl

I guess that's the neck, isn't it? Ultimately, at the end of the day is learning how to be able to do that. Yeah,

Toby Ricketts

yeah, absolutely. So how do what's the usual process for casting voices for imaging? Is it something that you do as the production company or just the station cast, and

Chris Nicholl

it can be a mix of both. We have been contacted by some people we've worked with who have just gone, we're looking for new voices as part of what we're doing, who would you suggest, which is great. The problem can sometimes be that our clients have a traditional way that they've worked in the past for selecting voices. So that can make it difficult because they're expecting to hear the same five people that are always used or whatever. But sometimes, they'll have already cast voices. And so we won't have have a choice, again, tends to fall into the same sort of roster of people that you would usually hear when we have the opportunity to go a little bit more, not off piste. But certainly, we have more control over, you know, what the sound is going to be we've been given slightly more rain will look for voices anywhere in everywhere, I think, think Long gone are the days where you had to be a dedicated specialist at Radio, women. I mean, there is a neck to it. But it's it's coachable. And it is sometimes nice to work with fresh voices who don't necessarily fit the traditional imaging mold. Because you are either able to beat out, catch the mistakes early or the the tropes, the cliche styles of managing voicing early and kind of work, to move a voice away from them, or fresh like I sometimes find. We did. We just did a podcast branding package, actually for a football club, here in the UK. And it was quite good, the client had written a really great a really great script, you know, and then being people in the radio industry as well, you know that they sort of have a good command of how to write a good script, so is excellent to work with. But also they'd selected a voice that was perfect. And it just all came together. It was one of those moments where I don't know if we'd have done a better job of selecting it was just it just sounded so good. And but that voice I had never worked with never heard of before. And it's so refreshing. And I'm not so sure that this person had done a lot of traditional radio imaging before too. But it's, we didn't direct the session, unfortunately. But they delivered some really excellent stuff that was just a little bit more. Not informal, but it wasn't. It wasn't stagnant. It wasn't cliche, it just it just, it just had this lovely sort of natural feel to it. And it worked brilliantly. And I don't know the voiceover style was meant to be very over the top English movie trailer voiceover. So even when you you're taking the mickey out of that sort of voiceover style. I mean, you you instantly fall into a pattern that works. But it was just really fresh and nice. And I think there is a certainly a desire from us as a company. And I know from some of the other companies in our space to work with fresh talent and not work with the same four or five people. So I think we I have put out casting calls before. And unfortunately, we've not been able to go as far as we'd like on those casting calls. But you find some really excellent people when you're doing that. And hopefully you ever worked with them on another job that comes forward. But yeah, I think I think regardless of someone's experience, I think there are people out there that are looking for new You voices that are not the same. And the problem is once you get yourself an imaging gig and you become established, everyone wants you, which is great for the person that's got that gig. But it can be difficult for other people to find a lay again and get started and doing some stuff.

Toby Ricketts

Exactly, yeah, I imagined you would have seen like some trend in the industry towards sort of inclusivity and diversity, as well, because that's been definitely a trend, you know, in the American market, especially in other markets for advertising. Yeah. And also like a lean towards that more, like you said, the more kind of relaxed style like not sound like most of the casting calls come through today saying don't sound like a traditional voiceover. We don't want like an announcer read. It's got a you know, sound casual and, and conversational, etc. And would you say that applies to imaging?

Chris Nicholl

I do think that yes, I think people don't speak in the way that sometimes the audio we hear, especially in radio imaging, even some of the stuff that we're making, now, which I think is quite modern and fresh, people don't necessarily speak in that way. But I think it definitely there is a big angle and push towards being more natural speaking, even more like the audience. If you go back to the 50s, in New Zealand, for example. And the voices were almost British listen to these archival broadcasts. But that's not how we sound, we hear this. Depending on on on who you're talking to a lovely or horrible accent. That's what we should be hearing, right? We should be hearing our own voices on in media. And I think it was one thing I will say about the UK, which I really love is I can turn on any radio station, and I will hear a plethora of accents, you know, from all across the country, all within one commercial break or on one radio stations piece of imaging. And that's great. And definitely, as you say, inclusive inclusivity is, is has increased massively, you hear or hear all sorts of different tones and styles. And that's great. And as it should be. Because that's what life is like when I walk out my door, I'm going to talk to people just like that. So, you know, I think it makes radio more friendly. But also just generally media and brands more friendly. Because they are all like real people.

Toby Ricketts

And totally. So say someone gets this gig. Oh, and I was gonna also say, Is it important that people have like an imaging demo? Or would you discuss them from like a commercial or just from the rent this the reels on their site?

Chris Nicholl

I would, I'd be happy to cast irrespective of hearing imaging, because I have an imagination, I can hear someone's voice and go call this person, regardless of whether there's coaching involved. You know, for example, we many, what, three years ago, when we were launching our construct product, which is like a production service thing for radio stations, we were looking for a voice for our hip hop, brand or format. And I just all of the hip hop voices that I were hearing were big, sort of traditional American voices that didn't sound like their audience, they didn't sound particularly fun and friendly. Albeit we wanting a voice with a bit of attitude. Because you know, hip hop can be certainly quite an aggressive musical format at times. But we ended up finding a guy in South Dakota of all places, who was a friend of one of the guys that that I work with, who's he's a hip hop musician. That's what he does. He's a rapper. And we're just like called, can you read some stuff, let's have a listen to it. And it was, his tone was great. We had to do a little bit of coaching and working to kind of get it, like perfect and how we wanted it. But he just had this he had a sound his voice that we just couldn't find anywhere else that we got excited about. And I think that, you know, I definitely will listen to demos, irrespective of imaging being in there. And just is there a call tone here? Can I hear that this would work? Do I have a feeling about it? And I think that that's how a lot of casting works generally, anyway. Yes. They're looking for a specific thing. But if they have three voices that sound like that specific, whatever the specific sound there after they have three voices that meet the criteria, they're going to go on a feeling. I feel like this one's better or whatever. It is an unhelpful to have an imaging demo though because I think there are plenty of people in this industry that unfortunately don't have imaginations and they want someone they know has already done it before. So it makes their life a lot easier to just go here's the script reader done. Unfortunately, and and and I know there are people out there that will do imaging demos for people. We have done it before for a few voices. But I'm sort of I'm not sure I, that's the right way to go about it. I know we enter into a chicken and egg scenario where you want an imaging demo, but you don't want ever fake one.

Toby Ricketts

How do you get the work to get the work? Yeah,

Chris Nicholl

it's tough. Yeah, it is tough. But I think that's it comes down to relationship building, like anything doesn't. I can think of a few people I've worked with in the past, who haven't done imaging before, but we've just been chatting, and then suddenly, our Do you know what I've got? I mean, there'll be perfect for your voice, let's do it, and then leads to another thing. And another thing, and you know, a couple years down the road, they've done quite a lot of stuff. And bam, there's an imaging demo. Yeah, yeah. It's a long game. And I think, yeah, it is a long game. Yeah. So But equally, I know of people that have just gone out and got an imaging demo made and have walked straight into work. So it's, it's a really tough one. I hate to advise people either way. Because if but my personal feeling is, again, feeling is that I don't need to hear an imaging demo to know if it's a voice that I want to work with.

Toby Ricketts

So say people get their gig, what kind of things happen, what should people expect in a session, because I'm always surprised when I've done a few, like, especially when you're imaging something from the ground up, there's a lot of stuff to record, because your recording every permutations, pages and pages, and not just that, but like many versions of the same word, you the station, you know, you've got to, you've got to find a lot of new ways and different ways to say things in case they need it. So, you know, talk us through what goes on in an imaging session.

Chris Nicholl

Sure, yeah. So you'll have, you know, assuming you've got pages of stuff that's going to be long, you know, could be an hour or more of saying, very few words, but lots of times. And it's very much all bullet point, in my mind is when you know, when when I'm writing a script of imaging stuff, there are specific phrases and sayings that need to be said. And they're, they're constructed in specific ways. So for example, you'll have the station name, I don't know, let's say the stations called Yellow, I'm looking at yellow behind me. So you know, yellow, so you're gonna have to say, yellow five or six times, and even then you might not have said it, right. And you just got to keep saying it until the producers like, yeah, that's, there's a good one there, say it more like, you know, draw the O out of that yellow, or shorten that up yellow, whatever it might be. And there'll be that coaching and direction. And the tape will just roll the whole way through, you know, the amount of times I've done sessions where I've had someone say the station name 50 times, and ended up picking the first one. But you've, you've had to sort of work through a journey to discover what's possible with the voice as well, because it's an instrument really. But then, you know, from there, once you've said the station name, once, then you know, you've got, you've got that one in the bag, you've done, your 50 takes and there's one in there, that's perfect. You might then have to say versus yellow. It's through that process again, on yellow. And once you've kind of got the permutations of yellow, said, then you're looking at with, with her with Toby with Chris with lights with whatever it is. So then you've got to think about okay, so now I'm saying new words, but they need to work with old words that I've already said. So yellow, with Toby, so you have to think okay, with Toby, how many different ways can I say that, but when it's clipped out of that session, and put after the station name, will it work, because you're effectively creating building blocks, as opposed to saying it out loud, you know, the whole way through every time. And actually, you know, in reality, you know, those 50 yellows, maybe there's 50 versus yellow and 50 on yellows, maybe two or three are selected, and we'll be I tend to cut out of sessions, my favorite bits and save them separately in a sort of a database. And then I'm able to construct what I want to say with their voice, rather than having to get their voice in every five minutes to say specific phrases. Yeah. And so it becomes a almost like a toolkit database voice to use. But I will say that I have been in every job I've had, even though I might have the perfect take of yellow with Toby. If I've got a script that has something that comes after the with Toby like, on Saturday nights at seven. I'll still get the voice to say yellow with Toby on Saturday nights. from seven, and if they do a great tape, I'll use that tape. But if not, then I know I can go back and cut my favorite bits in and create the perfect read. And I think that that is the reason that the industry is gone. It sits in that way. And the reason imaging works in that way is because radio is an extremely last minute medium. So, you know, I'm going to probably find out today that on Friday, a client needed something, the client, it's not because we didn't deliver it, it's because the clients gone. Shit, I haven't requested that thing I needed on Friday, and I needed it yesterday, can I have it now. And we're not going to have time to contact the voice, get them to record, we're going to just have to make it. So I think that there's that sort of sense of immediacy and radio, that we can turn things around quickly. That means that, you know, the sort of industry has gone to that way where you create almost a database. And and I would say on that, I don't know if we if if we want to go too far into this. But I would say on that what you would tend to do with imaging is either do a buyout for a slightly higher rate, or you would do a license, your license your voice for a period of time, right, depending on the market and the size of the station, and etc, etc. Because if it's a small internet station, good luck. Yeah, say, if it's like a larger station that's broadcasting to millions of people, you'll be able to get a license, certainly.

Toby Ricketts

And how do they differ? So a license is basically a yearly fee, as long as my voice is the voice of your station in any way, then while you're paying me you must pay X Yeah, yeah. And then

Chris Nicholl

that could be, it may be that the agreement is something like and we have a few like this, where it's like, there's a fee monthly fee, you can have a page read every month, if you want. But if not, doesn't matter, use it or lose it. But if at the end of 12 months, you don't want to renew, you have to take my voice off the radio station. So there there are scenarios like that. But equally as my wife was trying to get into it. And I know lots of voices do that there's been smaller little stations or one off jobs, where it's a there's just a fee for this thing. And it will, you know, will cost you whatever the price is for this page. And that will be

Toby Ricketts

Yeah, yeah.

I mean, then that's kind of fair enough. If it's an it like you're saying internet station with like, 500 monthly users like it's it's such small fry that it's like, you know, it's not there's no economic model. That works. Yeah, you were going back to saying about like, you know, making stuff out of work parts. Ai voice is a recent addition to, you know, the world. Have you heard of, I mean, have you heard of any production departments or anything using those tools to sort of get things they otherwise, you know, they need the voice to voice them? They're not available? So let's just make it with this AI model. We've,

Chris Nicholl

I've not, and we haven't done it? I think there are there are two problems there. The first problem is, will the quality be right? And and the second problem, which is arguably more important is what's the legality around that, like, you know, I can record a session with you. We forget a word happens. Can I just Yeah, totally. Can I just I'll just upload the session and model it and I'll say it myself, and then it's done. But I think I mean, that's poor form of people are doing that, because I think most voices will go No problem. I'll just say that one thing, it's not a big deal. If it's lots of stuff, yeah, you know, pay for the session. Sorry, you forgot a bunch of stuff. But I sort of also Yeah, I think it's it's such a, or it's a tricky place to be. You know, my opinion on AI is that, you know, scary for a lot of people, us included, you know, we could all find that we are out of work. However, I think the people that know how to leverage and use the technology in a smart and creative way will be successful. So we do use a lot of AI tools, but we don't use AI tools for replacing the performances of real people

Toby Ricketts

and use it for creating new effects. And yeah, correct.

Chris Nicholl

And one thing I will say the one thing we have done with it is we had a job come in for a station and needed it to sound like a 90s house record with a preacher. And it were just we're finding it really difficult to kind of find the voice and to get the sound and also we didn't have the budget for it. So we used an AI tool to create this preacher men sort of not American,

Toby Ricketts

basically like a sample but you wanted to accustomed to

Chris Nicholl

effectively created our own sample using but there was a performance involved in that ultimate I performed it. But you know, the performance was key, you know, and if someone could have performed that better, than we'd have got that person to perform it, whatever. So becomes, as you say, it's an effect. Yeah, using it for an effect rather than replacing an entire industry or an entire person, because in that particular piece, we still had the station voiceover, doing station for sofa bed. So I think, yeah, there's a lot of legal ramifications for replacing voiceovers and using this technology. And I do think, ultimately, although it can be very convincing, looking at some of the scams that are out there using AI technology, I think people want to be interacting with other people. And when you listen to a radio station, or you are on holding on hold on phone, dealing with an automated thing, you know, it's a robot, you want it to be a person, or at least sounds so convincing that it's a person. And so I think that AI is not there doesn't replace people and human interaction, human connection. So I think there'll still be a big need for it. And I'm not aware of anyone using AI tools to replace voices in our space, or in eaten in. Like, just generally, the creative industries space.

Toby Ricketts

I have heard, I have heard of it happening in Australia, like, interesting. Andrew Peters, who's the one of the hosts of the Pro Audio suite, they did an episode about how he was the voice of a major network. And they said, we've we, we've, we've got this digital voice. Now, that's not a person, so we don't need you anymore, which is fairly blunt and brutal. But they might have a backlash. Who knows? Like it's, you know, it's people have got who've got good voices and know how to intuit things are hired for that reason. So maybe there's an X factor that they don't realize they'll lose until it's gone. Who knows?

Chris Nicholl

I wonder if you think about some singers and musicians who release sample packs right of light. So if they're a singer, obviously, it's samples of them singing things or, you know, a great guitarist might it really sample pack of this style of playing guitar. And I see AI as perhaps being a tool in a voiceovers sort of skill set of sure hears my voice modeled by AI that you can license directly from me and use and but if you want premium service, you'll get me to do a session if

Toby Ricketts

I feel like that's, that's the model that's evolving. And that that is happening as we speak. Like there was, you know, their voice models that was like only fans for voiceovers to use my Yeah, exactly. Yeah, I'll say whatever you want

Chris Nicholl

my voice get me to say whatever you want. But I think that that, you know, in all seriousness, I think that that is probably where we will all end up. Even Even people who produce things for radio stations, it will be okay. There'll be tools that I can use to create, it will make me more productive, but it won't necessarily replace me. Now, I know that voiceovers will feel that they can be replaced. And I totally get that that could be the case it could be. But if you are able to utilize that as a stream of income, then people will probably come to Toby for Toby's AI voice.

Toby Ricketts

Yeah, yeah. Okay. Hopefully, we can only hope. Yeah, well, should we dive into like, showing people what a imaging session kind of sounds like in terms of giving different options for different lines. And that kind of imaging sound like, like I said, I've had, I've been the imaging voice for a few stations. And there's kind of a certain place that you have to put your voice, at least for the traditional imaging sound that we've been talking about the kind of balls to the wall. exciting thing. And there's also the thing, like, and I've, this is kind of geeking out of it, but there are some voices, or certain like approaches to voices, which compress really well, and others that kind of don't. And it's I've never quite been able to crystallize why that is for some voices, they can press really well.

Chris Nicholl

It's all about dynamic range in the deliverer. If the voice has a very dynamic delivery, it can be difficult to it's not impossible to

Toby Ricketts

control with a compressor. Yeah, sure. Yeah. CPU doesn't like you because

Chris Nicholl

you're loading up 500 instances of ligands to kind of flatten it out. Yeah. Voices just have this rounded delivery that is consistent, makes it a lot easier to make them seem seem bold and yeah, and

Toby Ricketts

self compression. I've heard it where you can kind of use your voice to kind of you kind of like by using the muscles in your voice. You can kind of push push the voice you know, and make it like quite flat like it's like it's had a first layer of compression or anything

Chris Nicholl

It's not like spewing. Exactly.

Toby Ricketts

Yeah, exactly. I will hopefully we can get close to that. And this without me actually obscuring everywhere. You and we've got it, we got a demo script here. I'm just going to put it on screen there. Hopefully, you can see that. And yeah, I'm just gonna hone into it. What genre should we start off with? To say,

Chris Nicholl

Well, why don't we start with the genre that says actually is sort of, you know, it's like an easy listening station, you know, we talk instead of female skew. You know, probably sort of mid 30s to early 50s. sort of thing.

Toby Ricketts

Nice a nice.

Chris Nicholl

So, so, so warm, inviting, but not I don't think it needs to be big smiles. I think it needs to be a hint of friendliness to the delivery. But again, I like to say, do a big smile when you're saying things but don't necessarily try to like you know, like I'm smiling while I'm talking to you and I think that comes through in the sound of my voice. But I'm not necessarily going so far as to laugh after everything that I'm saying. It make it sound cheesy. Yeah. So it's just trying to reflect that warmth and energy while being happy

Toby Ricketts

cool, Okay, nice. I'm gonna do the first four lines and I'll give you like an ABC on each of them me personally works works quite well on sessions all right.

It's work paths. Bay easy. Bay easy. Bay easy. On Bay easy. On Bay easy. On Bay easy. This is Bay easy. This is Bae easy. This is Bae easy. Good times. Sounds like this. Good Times sound like this. Good Times sound like this.

Chris Nicholl

Yeah, so my, my instant thought is, as we're sort of getting towards the end of that you started to get a little bit more actually quite like the slightly more intimate sound. But I wonder if it's almost too much enunciation. Like they the words I think easy almost like one word. Yeah. Right and capitalize on the on Basie and that this is very easy. I think the bay easy wants to be a little bit more linked. But I'm okay with the joining words not being but I think with good times sound like this again, let it roll through. Don't worry so much about that diction between the times and the sound.

Toby Ricketts

Yeah, sure. So like read through the grammar a little bit

All right, let's give it at least given Alicia Basie be easy. Be easy. On BZ on Basie. On Basie. This is Basie. This is Bae easy. This is Basie Good Times sounds like this. Good Times sound like this. Good Times sound like this. Good Times sound like this.

I hate when you do a take and you realize that you've gone against the direction you were just given.

Chris Nicholl

That for me, is much nicer. All I would want to do in a traditional session would be like, bang on the tone, loving the warmth and stuff. But we just love a slower option. Which is difficult because you don't want to break it up too much. But just simply bring the pace down a bit.

Toby Ricketts

Yeah, exactly. I say everything slower. So instead of like,

Chris Nicholl

just jointed not like this

Toby Ricketts

is PE easy. Yeah, slowing the whole thing down. This is a easy, like, yeah, you

Chris Nicholl

got it. Yeah, you're looking to not break it up. But still. Yeah.

Toby Ricketts

Cool. If we were doing a more like a format, more like BBC Radio One, or one of those edgier formats. And let's go to one of these, like, the weekend jam or the request show, we'll do a couple of those which are in that style. To try and sort of conjure that that energy and throw it through more energy at the mic. See what happens.

Chris Nicholl

Yeah, yeah. And I think yeah, it's going to be brighter, isn't it? It's going to be you don't necessarily need to smile quite as much because you want to be a bit cool. Or you don't want to be unfriendly. So it's, it's that you know, I'm smiling way too much for it. You just want it to be sort of, it's sort of a half side smile rather than a full. I'm really happy about what I'm saying.

Toby Ricketts

Yeah, cool. All right. Well, give it a go and get your feedback afterwards.

The request show the request show the request show, weekends, weekends, weekends, the weekend, the weekend, the weekend.

The weekend jam, the weekend jam, the weekend jam clipping over there. Apologies listeners, I think you

Chris Nicholl

can go two directions with us. And I think you could either go, depending on the style of the youth brand, you could either go like more up. So from where you've gone slightly more up and a little bit more energetic, or you can come down and be I'm even cooler and don't care. Yeah. I think let's go up a little bit more and be a little bit more like Yeah, I'm pretty excited about this thing. I liked that the diction wasn't absolutely perfect because it's natural. So yeah, I'd love to hear it slightly more sort of upbeat. Not like you're getting you're not happy. You're just like, yes, the request show like I'm talking to my mates. Yeah, thing.

Toby Ricketts

Yeah. Cool. Awesome. And it was it was interesting. I just realized that because I could hear myself clipping in my headphones. Like, I didn't project as much which affected the performance. And that's something like for talent to note that, like, if you ever hear like, it's good to like, give yourself like 12 dB of headroom, so that you can go there if you need to, like in terms of projecting, I just thought I'd mentioned that while I was in the moment. All right. So we'll take it up a bit. And I'm gonna turn my game down a little bit. All right. The request show the request show the request show. Weekends, weekends, weekends, the weekend, the weekend, the weekend. The weekend jam, the weekend jam, the weekend jam.

Chris Nicholl

Yeah. And in some brands would push even further, I wouldn't I personally think that that's kind of on the money. And what I like about that is, you know, especially with a lot of these younger brands, you might be chucking in samples of songs and things that they're the audience is familiar with. I hate pop cultural references, because we're not talking Family Guy and Simpsons drops, which is a trope, isn't it? Yeah, I mean, like that it's recognizable to the audience, and then to have the voice stick out with a kind of, you know, yeah, you know, this thing's happening. Cool. Yeah, I think that's quite powerful. And if you'd have taken it down, and be much more kind of, I really couldn't give a shit.

Toby Ricketts

Yeah. Which is like some of the BBC stuff, you really hear that coming coming through. Absolutely. And that

Chris Nicholl

works for a format, like a youth format. But it can also work quite nicely for a rock format. But again, it will vary. There's a station here in the UK, absolute radio, and they have comedian guy who's like very over the top, bah, blah, blah, blah, terrible imitation of his voice and accent. You know? So again, it really depends on the what the personality of the brand is. So we could we've done what we've done that might not suit any of those stations, they may have something else in their mind entirely. Yeah. And I know that actually. So I was gonna say, you know that like, for example. My my first job that said in, we were very much we started leaning more down a comedy angle, and we had like a female voice over Georgia who was quite cool. And a vote that sort of

Toby Ricketts

Scots very cool. Yeah, had like the smoothness. Yeah,

Chris Nicholl

it was cool a bit of attitude than we used to go through, who was just, he was there to say the snarky stuff and deliberately snarky and deliberately stuff that's a bit sarcastic. And he had that tone. That sounded sarcastic, but we would never direct him to sound cool, more upbeat, because that wasn't what we were after. So it can, you know, whereas that capital, with three voices in the brief was just sound call, you just need to sound shut hot all the time, everything we do, whether we're giving away a car, or we're giving away a car mat, it needs to sound like the best thing ever. And that was what we would do. So it can really vary.

Toby Ricketts

It's worth noting as well for talent that might get themselves into a imaging session. And even just from doing those four lines in quite a high P like, and you say, like I probably would have been produced further at some stations, is very fatiguing. Like, you know, I wouldn't do that for more than 20 minutes without saying like any a 10 minute break. So don't be afraid to ask for breaks when you're doing it because the temptation is to keep pushing it and at that point, you will be useless at about 40 minutes and lose your voice for a couple of days. So don't be afraid to to ask for breaks.

Chris Nicholl

And I think the only thing we probably didn't touch on there was in you know, seasoned professional like yourself wasn't doing it. But some voices can fall into this pattern patterning. I'm saying a thing. Now I'm saying another thing. Now I'm saying a third thing. Now I'm saying a fourth thing with the same inflection and that is something to really be aware of As you want to be mixing, how do you mix the inflections and the tones up while still being in whatever the box is that you're being directed to hurt? Absolutely, that is that's hard. Yeah, absolutely warrant that that's a difficult one. And it takes experience. But I also think it takes someone who is directing you to spot it and say, Hey, can you just try an inflection that's more like X or Y.

Toby Ricketts

X, like I was trying to, like, visualize it. Like you have like sentences that ended up and sentences in the middle, and then once and then down. And like, if you actually, like, you know, you imagine it is like singing notes going up and down. And it's just a case of coming from new shapes that you you've always, but yeah, it's a very good skill to learn as a voiceover artist. Cool. Well, we are pretty much out of time, but it's been fantastic to chat and get really, like surgically precise on this, this fantastic genre of audio branding. I'm gonna call it from now on Thank you. needs every brand,

Chris Nicholl

as you say it to clients, like I want in the gym. Yes, yeah. Yeah. What do ya branding?

Toby Ricketts

Yeah, cuz I did have a question in there about what like, what's the difference between sound design, audio branding, music production, etc. But I guess they're all variations on the theme.

Chris Nicholl

Yeah, totally. I think probably, if you are not from a radio background, music production, sound design, audio branding, makes more sense, Sonic identity. All of that makes more sense. If you're from a radio background, it's radio imaging. And, you know, we find that depending on what client we're talking to, will depend on what language we use. Yeah, absolutely. Thank you for having me. It's been very good. I'm glad I

Toby Ricketts

can help. Yeah, no problem at all. If you want to check out more of the work and I encourage you if you want to get into the genre, it's all you have to listen to what's out there right now to hear what's expected. And like if you can do it like that's, you know, if you have a if you want to make a demo, in your studio, then listen to the sub. It's hard to put together I will say that making your own image and demo almost impossible. That's why there are experts like like Chris in this world.

Chris Nicholl

With these make sure if you do make it you make it an imaging demo, we'll get an imaging demo made provide references to the person making it so that you don't end up with something that doesn't sound like where the fashion is currently.

Toby Ricketts

Yeah, absolutely. Yeah. So you can find Chris's work at with effects wizzfx.com and encourage you to do so but it's been wonderful to have you on the podcast. Thank you for coming along very much. Very much enjoyed it.

David Ciccarelli on the Future of Voices.com using AI voices

A series of recent events sent the VO industry into a spin last week, culminating in voices.com revealing that it would be aggressively expanding into the area of AI voice, TTS or speech synthesis.

Many reports circulated that voices.com, due to a change in terms of service, were now able to train any voice model using demos, auditions and jobs uploaded to the platform.

I put the concerns of the VO community to the CEO of voices.com, David Ciccarelli - and these are his direct responses. This content is provided for information only, and for the purposes of fact-checking so that interested parties can make up their own minds.

Here is a transcript of the interview:

Toby Ricketts

This is VO life hosted by me Toby Ricketts. It's a podcast, which goes over all the things happening in the voice over world. We meet the people behind the voices, and the people behind the companies that employ the voices. And today we have a very special guest, David Ciccarelli from voices.com. Recently, we've had some controversial news that's come out about voices.com, which is in the area of AI. So welcome, David. Thanks for coming on the program and answering some questions today. Of

David Ciccarelli

course. Great to be here, Toby, you and I go way back. So happy to to chime in.

Toby Ricketts

Absolutely cool. I thought Firstly, I want to do a bit of a recap bit of a timeline about the history of AI voices. And I don't like calling them AI voices. And I've heard people say it's not AI voice it's nothing AI about it. All it is is text to speech or speech synthesis. But we will probably mention AI voices from time to time. So anyway, back in 1960s, IBM developed speech synthesis, you know, you got the Stephen Hawking voice, you can hear what it's saying, but it doesn't really sound like a human. Then in the 2010s we've got machine learning Alexa, Siri, Google come on the scene in 2014 11 and 16, respectively, they offer like dynamic speech so that you know the computer can generate some text and read what's on screen or read you know, commands etc. Then in 2020s, the voice models improve Google's taka Tron two comes out in 2017. And lots of sites launch using this as kind of a face plate and basically just using the API to generate speech and then selling it to the public. And this is the first idea that as voices as professional voices, there's some you know, there's this stuff doing a very bad job of what we're doing. But in the last two years, there's been huge investment into like, you know, in data purchase and mining for speech data on the internet, machine learning generative AI comes along, of course, Chet be GPT is the most recent edition of this in terms of like generating text and just getting hyper realistic passing the Turing test and really smashing through all those barriers that we thought would 10 years away. Then there's stuff in the in the visual field like Dali, mid journey, stable diffusion comes along, starts, you know, copying famous works of art, extending famous works of art as the most amazing thing where they can basically paint what the the original artists didn't. And, and now it's kind of crept this photo realism is kind of starting to creep into the world of professional voice. We've got things like 11 Labs back, we've even got people being replaced, like with AI, radio, and DJs. You know, effectively fake these, as you can't tell, are not human. Then suddenly, last week, all of this stuff happened. We had a new song released from one of your fellow countrymen, Drake, one of the famous most famous rappers in the world, except it wasn't Drake and the weekend, it was a song that was completely contrived using AI. X next. And a very interesting sort of sudden court battle ensued, which we'll get into a little bit in the interview, but it proved that there were holes in the copyright law when it came to copying people's voices with AI. There was a Wall Street Journal article that came out at the beginning of last week, which outlines how lots of voice of artists and a lot of the people I know and work with, how they're being stolen from, you know, old samples that have been hoovered up from around the internet, or previous jobs that they've done for clients, where the terms of service were changed, or something happened around that. A good friend of mine and host of The Pro Audio suite, Andrew Peters announced on his podcast the other week that he's been replaced by AI for one of his biggest gigs, which has been the voice of a network. I got interviewed late last week about about how my voice had been stolen. And I was suddenly like, has it and I looked into Yes, it had I've been I've been copied on the internet. And then right into the middle of this whole fray like all this is going on. And then the voices.com announces the purchase of voices.ai. And and you updated your terms of service. And this is where everyone the internet went crazy for a second, lots of fires were started, pitchforks were grabbed and charged with and there was lots of lots of robust debate, shall we say around the internet about what it meant? What does this mean for me as voiceover, there's lots of existential crises going on with with with people's voice and their careers because like, you know, many people rely on this for their, for their bread that brings them to their house. So it mostly centers and this is my first question and mostly centered around the terms of service of voices.com. And we've covered this before in other discussions, because I remember when it changed, and it was like, you know, we own the voice for whatever we want all around the world in every jurisdiction. And that was correct me if I'm wrong, but that was basically so you can transfer the ownership from the voice to you to the client, so you can therefore Chase pregnant. That's it in a nutshell, right?

David Ciccarelli

Yep. So if the client doesn't pay for any reason that we have some recourse to go after the client to say listen, you don't own it. We own it as a temporary kind of holding pattern. On behalf of the talent until you pay Yes. And then we dispersed the payment to the talent. So that was that was the background on that project.

Toby Ricketts

That's advice. I assume you've had lawyers have got involved, and also only these rights otherwise, we can't do our jobs. So but what people are saying is that that effectively does like it puts in writing that you can use it for all these purposes. And while VoiceOver is not in, like explicitly mentioned, it's not explicitly excluded, I guess. So my biggest question is, like, you've made statements basically saying, We will not use your voice for AI, we won't use demos, we won't use auditions and we won't use and the end clients are not allowed to use Final jobs. And this specifically stated that it's an AI job. Why can't you? You've said that in statements like blog posts, and you've said it, you know, on interviews, etc. But couldn't you incorporate that into the terms of service? Because that would put a lot of mine people's mind at ease?

David Ciccarelli

I you know, and the short answer is, yeah, we're going to, and I think that's what we've realized that it was maybe an omission, through, you know, realizing that the technology has kind of developed that quickly, that this is needed. And it's why we co create with the talent community. And so we have some terminology with the lawyers right now, I was hoping that I could get it, you know, if you will, approved prior to prior to our podcast, but I'm happy to kind of read it out, because I think it's the section here, that would be most helpful that it does, quote, does not permit voices to make or trained derivative works. And then might be asking, well, what's the derivative work, such as synthetic voices, or more commonly known as AI voices of any user generated content without the express consent of said user, ie the talent? And so that's, that's what we have, I think it was just, it's really just the call out because derivative works. You know, it could be a cut down or an edit or something. That's how I think initially, we're thinking of derivative works not to create a whole synthetic voice. So that's what's that's what's kind of in queue right now. Yeah, there's, I mean, we've never created an AI voice. From, you know, from a from a demo, from an audition and the finished product, it's owned by the client, if the clients paid for it, that's their ownership at that point. And nor do we have any plans to so this wasn't, this wasn't a difficult decision to make. It was, as I say, perhaps, an oversight and omission, mostly because we didn't recognize the speed of the in the development of the technology. And if there's concern that we're doing this, I'd rather dispel the concern and put it put it in writing. And I appreciate that I can, I can make pledges and statements, but it's, it's really the legally binding agreement, which the community wants and happy to oblige.

Toby Ricketts

Okay, cool. Does that also cover the fact that if I, you know, say, I do a, you know, a three page elearning, for for Microsoft, that then they own those files, once they've, once they've paid for it, and they have this files in their position, it's very easy for them to train something like a living labs on that on just, you know, three minutes or 10 minutes of audio, and to sound like my voice does anything in the terms of service prevent clients currently from using it for a different purpose than was hired for?

David Ciccarelli

It does similarly, how, and I'd have to kind of dig up the exact kind of section number, if you will. But certainly the intent is just like if you're going to have it for an audiobook, and that's presumably hours long, it's for an audiobook. It's not meant to train another system. And maybe in a more kind of practical use, you said, it's for a radio commercial, you don't get to transpose that and put it into an online audio ad and upload it to Spotify, and get, you know, a million listens that way. So this really does come down to the honor system of the client saying this is how I'm going to use it. Our responsibility is to ask the right questions, and capture what they're saying, in terms of usage, and ensuring that we communicate that through this system to the talent and let the talent decide. Yep, that's acceptable in terms of the use and the price. That's what I'm agreeing to. And yet, I think we can go a step further. And so next week, you know, there's there's a lot of these licenses that have been established. I've granted permission for my voice to be used for this medium for the next time period, 13 weeks or a year. And yet there isn't, you know, a log, if you will, a system and we move asked talent, how do you keep track of all that usage? And there's a phrase in the industry that the real money is made on the back end, it's not actually the initial particularly in broadcast work. It's not necessarily the initial creation. It's the ongoing usage of that for real successful campaigns that might go on for multiple years. And so we wanted to build a in what we're launching next week is a license management system, where the client To be able to see all the licenses that they've purchased. When it comes up for renewal, we'd ask them, I think it's like 30 days in advance. Are you still using this? Do you plan on using it? If so, would you like to renew your license? And then there's a request for quote, and so that they can ask the talent, hey, what would it cost to renew this license for, you know, and they can extend the time period. Or they can extend again, modified, perhaps the jurisdiction of the media, if you will. So it is a request for quote, but it's, it doesn't require an audition, and it doesn't require the delivery of another file. But that at least creates the system for that kind of ongoing usage, to be, you know, managed and monitor over

Toby Ricketts

time license extension. Exactly. It'd be lovely to see some kind of collaboration with eyespot. TV or one of the media monitoring platforms as well, so that it can actually, you know, because I know many people who found work that are still playing that should absolutely, so that's, that's exciting progress. I'm just going back to the Terms of Service, again, in terms of what because many people were, they were like, it happened on the same day announcing the AI voices and then changing the terms of service. And of course, someone who's, who's a bit worried about the career anyway, will leap to the conclusion that you change Terms of Service, so that you can enable you to train voice models for whatever, whatever, you've gone on the record saying that that obviously didn't happen. It was a kind of a minor change. I think they happen on the 24th do want to just outline people who, who didn't see the explanation for that.

David Ciccarelli

Sure. No, thanks. Thanks, Toby. The change on to the Terms of Service last week actually related to we've removed something from the terms of service, which related to language around the categories that we, you know, moved into, you know, we've always we've been doing for voiceover for more than 15 years, a couple years ago, we thought, Oh, well, you know, audio production is a natural extension, maybe music composition, or kind of custom music. And then translation, often scripts need to translate from English to French and Spanish and so forth. And so why don't we enable these additional creative services on voices.com, then we had lots of, you know, service providers, other talent in those other creative categories. But really getting the clients to think to go to voices.com. First for translation was a real struggle, even though they had, you know, maybe done some work with us in the past. So that was

Toby Ricketts

an experiment that you launched them didn't really work,

David Ciccarelli

exactly, we looked at, and I think we're a niche player and, and really excel at that. And I think that's something that we're recognizing, and so we should, you know, in all likelihood, embrace the strength of being a leader in voice. And you're right, it candidly didn't work as, as anticipated. So we thought, why maintain these because every, every new feature and iteration, we talked about whether it's licensing, or, you know, searching the search engine, we always have to ask, Well, how do we do that for translation? How do we do it for music, and it just slowed us down? Okay, so we decided to wind it down, remove the language, you're right. Coincidentally, had these are two completely unrelated items. Now, when we make a change to the Terms of Service, there's, there's three levels, okay. One is this fundamentally changes the nature of the agreement, the spirit of the agreement, if you will, between voices, and the clients or the talent, in which case, and that could be around pricing change, you know, cancellation clause refund policy, these kind of big pieces. And in that case, you've probably experienced on some sites, you'll land and it requires you to click or accept the agreement before you even continue. So one, this was far from that this was kind of saying this didn't work, we've removed this language, one level below that would say, Okay, we're going to inform you that something changed. And we'll describe kind of what it is. But in this situation, you know, and that's kind of like an email goes out, and people are informed. But you don't need to click to accept it just kind of breeze breeze through the lowest level would be it could be everything from a typo, to, you know, removing something innocuous that we're just not doing anymore, or a change of address or something that just needs to be a, you know, an update. Still, we go through that goes through kind of a, you know, a past with the lawyers internally and externally. And then we publish the new terms of service and archive, I think, which is above the standard of care archive, the previous version. So that's, that was really the level of change. In this in this Terms of Service, the sections that have been mentioned, they've actually been in there for over two years. So it's not like we added this new section. At that time. It's been there for two years.

Toby Ricketts

We did an interview on it at the time, actually, which I'll link in this video to prove that that's the case. Yeah, it's been a while the other kind of couple of legal questions while we're on the legal side. Which does hear where this exists is like, When will this new wording be added to the Terms of Service? People want to know that? Yeah, I

David Ciccarelli

listen if I could have it happened today? I certainly would. I mean, it went to them on Thursday, which was the April 28 or so. It's usually a week turnaround. It sounds you know, innocuous, just to add a couple words of like, trying to be more specific. But, you know, you know, the fact that we're even having this conversation shows that every word matters. And so just want to make sure that we've, we've gone through the process there. But because this is the commitment in saying, we're not going to do something this would, you know, be at that level of, of sending out an email, informing the community and describing in that email, Hey, here's, here's what changed. And here's, here's what's new and different as of this date.

Toby Ricketts

Okay, cool. And on the low question as well, someone brought up on one of the forums that, that you're based in Canada, and it's Canadian law, which governs your your terms of service, and which, which doesn't have any statutory performance rights provisions like in the US, and produces utilize work for hire doctrine there. And apparently isn't much so that we can do about it. This is this is the problem that's being seen around the world in various jurisdictions where, like, for example, that the Drake video where they found that they there wasn't actually any law to be able to prosecute this person, because then they've done anything wrong, according to the law. So is there is it something you've thought about in terms of like, is it always going to be governed by Canadian law where there's not as strong a copyright provisions in California law, for example? Like, how does that implement your your terms of service and your business model? Do you think we can sort of get what power clients have in this new AI world?

David Ciccarelli

I don't think it weakens it. I mean, we, as a Canadian entity, we do, you know, abide by Canadian law. The the new site, which again, we're really just standing up, is not another legal entity. voices.ai is really just a website at this point. It's not it's not a distinct legal entity. So it certainly would fall within Canadian law. And, you know, in the in the United States, the actual jurisdiction where most of the corporate work where a company maintains its corporate headquarters or entity is actually in Delaware, because there's so much precedent for case law in Delaware. So each state might operate differently. But if it's, you know, it Delaware has like the history and there's something unique about that space, it's not a very populous state at all,

Toby Ricketts

I had a podcast about that the other day about how it is like, it's all of the corporate laws are written by corporate lawyers. And literally, it's like, entirely closed off process. So it's basically like, you can do whatever you want in Delaware.

David Ciccarelli

That's, and that's where you if you were to incorporate a new business, it almost defaults to being in Delaware. Yeah, that's where you're Incorporated. You can operate really anywhere with with your office. But we're Canadian company. We've not viewed this as a hindrance in the past, and certainly hope not in the future, either.

Toby Ricketts

Okay, cool. That's so good. I guess just to round off that decision about because still people will have an issue with, you know, the terms of service that have been enforced for two years saying, you know, we can we can use, we can use this for whatever we want. There's Do you see there is any other way around that in terms of like being able to be the intermediary between voices and clients, you will always need that permission, if just expressly for the purposes of completing a commercial transaction? Is that your your official view? And there's there's sort of no other way? Because that does put a lot of people off, even though it's probably on other sites to be honest.

David Ciccarelli

Yeah, I mean, we've, I guess, in the absence of that, we it really doesn't give us any teeth to go after the clients, like how are we engaging the clients? I mean, I think the key difference is that we run a transactional platform, the money and the files are delivered through voices.com. Most from the best of my knowledge, most other voice kind of casting sites, really act is purely the matchmaker and say, Okay, go off to PayPal to figure out payment and send files by Dropbox or upload them to Google Drive. They're not handling the end to end. And so because we are, which is actually our patent that we hold in the US and Canada, which you know, we pervert, I guess properly referred to as sharpei. But there's a patent that's held on that. It really does require us to have that kind of end to end kind of coverage. And why which is why the language is a lot stronger there because we're facility transaction from the get go right through file from payment and file delivery as well.

Toby Ricketts

Interesting. It'll be interesting. If was 123 has changed, because they had been now, you know, trying to get as many talent through their platform on their, you know, them organizing the payment sites or their terms of service have changed. But I get back to our main topic. So voices.ai, you bought voices.ai? Was Was this? Was it just a name? Because, you know, I went to the site expecting demos like on speech alone there. I mean, there are 1001 ai voice sites now, because everyone wants to be the new, you know, center of artificial voice. But I was kind of disappointed in terms of it had lots of lots of statements like all the others and pictures, but you couldn't press play anywhere and hear the results, you could sign up for updates. Was it basically just a park domain that you bought? Or did you buy any technology along with that? Or any kind of data sets or anything like that?

David Ciccarelli

Yeah, no, I'm glad you brought that up. Because it was it was, it was really just a domain. Originally, it was just purely to be a defensive move. I mean, I wanted to acquire the domain, so that it didn't get into the wrong hands, ie a competitor, or maybe a new startup causes all kinds of confusion of, you know, hey, is this the site kind of looks and feels like you, there's actually even some quite some sites nowadays that are that are just voices, and then some something else, and people think that it's us. And so that I kind of saw that playing out. And I was like, well, maybe we should, you know, acquire this name, as the kind of ideal, I did what most people do, you just type it into the browser at the time, it was just simply a parked domain, which, which for those who are unfamiliar with this term of park domain, it means a website that is just hosted by the registrar, it's kind of a placeholder page, and it says, you know, website coming soon, something like that, and some contact information for the registrar, there was no, there was no site on it, there was no company or technology. In so after speaking with clients, though, you know, being someone I try to connect the dots on this type of thing, we've actually identified a new type of customer, which is that of the software developer, you know, on voices.com, mostly, it's creative producers, it's video producers, it's brand managers, marketing agencies, and, of course, small business owners as well, too. But this new persona, if you will, is that of the software developer, and these are people who were wanting to incorporate, you know, a synthetic voice into their product. And maybe it's for, you know, content that changes all the time. And therefore, you know, it's kind of a two way conversational assistant, or a chatbot. And so realizing and kind of identifying this new, you know, this new use case, if you will, and this new persona. At the same time, we were scheduled to attend an upcoming conference, on this very topic. I just felt, hey, why don't we soft launched this website, with this vision of actually creating a voice development platform. So a development platform is, you know, it's not really for the creative producer. It's somewhere where you get code snippets and documentation, and yes, through through code, you can access these type of AI generated voices. So if you go to, you know, Amazon Pali would be something for people to Google. It's the same type of voice development platform by Microsoft as yours manifest the same sort of thing. Exactly. Yeah. And so IP is basically it's really a tool set developers to create applications and seeing that, you know, chat right now, and is very popular, but it's really just tax base, that next evolution is going to be conversational, two way. And it's going to be voice based. And so I, you know, really just spotting an opportunity. So that's what this this site is there's you're right, there's no samples that you can play. It's really a join a waitlist, but we've been actually reaching out to those that have signed up and just said, Hey, what brought you to the site? Thanks for joining the waitlist, what is it that you're looking to build, because maybe we can help you sooner than later or when we co create with you, let's make sure that we're building the right thing. So there's 100 software developers on the list, and in certainly growing by a few every day, and you know, the future we're going to build with them as well, too.

Toby Ricketts

So you don't want to miss out on that. Because it's, it's clear that this is the direction that the world currently is heading in in terms of like heading voices. And you know, no one wants to miss that that piece of the pie, because we can see that it is going to be a big part. And I mean, we've been seeing it as voice artists for years, but didn't expect it to get this good this quickly. I mean, you'll be dragged into all of the debate that's raging at the moment, which is like it's large in the voice of Stockholm. It's mainly about copyright law. The Drake thing that I talked about earlier with the rapper, who you know released the song that he didn't actually sing at all, like they just sampled his voice, wrote a song and then wrapped it and then had their voice put over the top of it. And it highlighted all these these really interesting issues around copyright and the fact that like, No Copyright Act currently covers synthetic performances, just distributing copies of recordings. And so since AI voice recording is not a performance, given by the person who holds the copyright, it's a new, it's a new work independent. And so like lots of people are saying, well, this is, you know, the service. This basically allows people once they've got your voice likeness, as long as you're not performing it, and it's an AI performing it, then it's, it's, you know, the copyright belongs to the person who created the file so that in what ways I mean, this has been outside of the I don't know maybe what you've prepared for, but like, Have you identified ways to be a part of that debate? It's important now that we try and find a way that's equitable for voices to go forward and try and make some kind of living off off the synthetic voices they create. And you're going to be a big part of that, that discussion, given that you've got probably the one of the world's largest voice data sets, although you said you won't use it for for AI training? What are your thoughts around around? What's going to happen with copyrights? And how voices can keep control of their their voice?

David Ciccarelli

Yeah, well, to the best of my understanding, you really can't use someone's image or likeness, in for commercial purposes. Now that might be the difference is that that musical piece was done as almost like fan, a fan piece, it wasn't meant to generate revenue. Just like you can't take a picture of a celebrity, and then use it in an advertisement, right, without their permission, because you're using their image or likeness. Now, this is why we're gonna say quite sensitive about this, when a client would ask for a sound alike, like, are you doing an impression of someone? Or are you trying to impersonate them, because if you're impersonating you are really trying to be that image and likeness of that talent. Classic example is James Earl Jones. People would say like, I want you to sound like James Earl Jones. So are you putting it off as being them? That's who you hired? Or is it an impression, where it's more satirical, if you will, in its in its performance? It's so I think there is a fine line. However, you know, the law clearly needs to be updated to handle this, but probably that distinction is if it's for commercial commercial purposes, on voices in particular. You know, how can we maybe prevent I think, is it might be where, what you're alluding to, like, prevent the misuse of, perhaps someone's cloned voice. You know, a couple things right now, we don't allow clients to, you know, download the auditions, or sorry, the demos, you know, it's really hard to extract, you know, you can't just go in and like, go to Google Images and get every image that's available. Or some of these sites where you can like download on mass. We, if we see kind of like, bought like activity, we're going to put, you know, we have firewalls, we're putting up blocks, it's quickly. So these are kind of preventative.

Toby Ricketts

Just just just just to expand that theory, there was a debate a long time ago, and it still kind of goes on a bit about watermarking. Because you know, and I was shied away from watermarking, because, you know, you'd only read, you know, most of the scripts or whatever, not include the brand name or something. And that would be that would prevent them from using it effectively. But now that we're talking about the actual likeness of a voice, is I mean, if everywhere, if every demo had a slight watermark in it, it would be quite useful because then someone couldn't just go and like write a script that would go and harvest every sample of a page. For example,

David Ciccarelli

I've heard that on. Audio Jungle has this little whisper audio chuckles from whisper in the background, a lot of sites do that. If you recall, I actually think it was voice 123 A couple years ago did that and clients were just, you know, talent, were like, you're, you're deteriorating or degrading my voice, I want this demo. And clients in the audition were like, this is kind of useless, you know, like they might want to play with at a team meeting or a collaborative session when they're making those decisions. So you know, I've witnessed this a few times. We've contemplated that for, like for auditions, it's just becomes incredibly distracting. I think most clients have good intention of they're going to use this audition so they can make a decision and ultimately hire a talent about it. So I'm not sure and when it comes to an AI generated voice, this is something else really important, I think for the community to know and understand. The highest fidelity that this can be done right now is 22 kilohertz, which is kind of half the quote unquote broadcast quality. So I am having a hard time believing that big brand out there who's going to spend millions of dollars on airtime and media buy is going to use a degraded low fidelity. I mean, it would be like, you know, audio file it'd be like seeing a billboard with it's all pixelated or like a watermark on on it.

Toby Ricketts

So I think the content is more than that. It'll be used for the long tail audio like, like like audiobooks, you know, elearning industrials, basically industrials is where is where it's at, in terms of this new voice technology, because that doesn't really require the acting and the quality level, most of its watched on YouTube on phones. So really, like the quality is not as much of a barrier as I thought, I feel like commercial, and commercials will be safe for some time yet.

David Ciccarelli

I would agree with that

Toby Ricketts

it's the train, it's kind of the training grounds of voice over the, the stuff that you do, when you're you first start out that is, seems to be mostly in jeopardy. And for that quality doesn't matter as much. Because that used to be my argument was just like, you know, the speech synthesis models, they only sample at, you know, 2205 hertz. So, it's, it sounds to me as an audio engineer, like, it's not very good quality, but I think people watching on their phones and on YouTube videos just don't don't even perceive that. Right, quality is really amazed at how quality is dropped. For even for things like commercials, sometimes when people are recording stuff on their phones, or through the Blue Yeti mic or, you know, and and it's kind of deemed acceptable. Now, we're absolutely wouldn't have been five years ago. Yeah, so that is a bit of a problem, you know, in terms of people that the bar to, to acceptable audio is much lower than it was I think, even with with regard to the performance, because you do hear some YouTube videos that are clearly AI voice generated quite badly. And yet, it says hundreds and 1000s of them. So

David Ciccarelli

yeah, I mean, the genres, if you will, that I would almost describe as like, the applications or the uses, where, you know, voiceover might be impacted, or kind of is like might tend towards an AI voice. And I know, we're using that term kind of interchangeably with synthetic voice as well, too. But I would look at the spectrum of like informational versus emotional. And if it's just pure information, like turn by turn directions, the elevator, the parking garage, the airport announcements, I mean, it's very, basically public service announcements. Or, it's, as you describe this kind of corporate training material, where the person in the curriculum departments, you know, and human within human resources, and they're the curriculum designer, I mean, their mandate is to make the content accessible to the most people possible in that organization. So that there's a new compliance or safety video that's being produced, then they need to make it available in five different languages. And the whole thing does needs to be, you know, so that people of all walks of life, whether you have a and perhaps even disabilities can access that content in a lot of ways. It's purely an accessibility play that is being done here. And they don't unfortunately, have a lot of budget for it. And so the tendency can be that it's 100,000 words, and we're just going to have the generated text to speech voice, do this, rather than it gets in sometimes it's not even economically feasible for the talent who's going to who's going to do 100,000 words, for a few 100 bucks, no one is going to bother. So they're in a bit of a conundrum themselves to abide by accessibility, whether it's a law or a mandate within their organization, but then aren't given the appropriate budget. So how do they make those to fit? But basically, it's informational content. That can often be very high word count. Or on the other end of the spectrum, very low word count. Still informational. But it's, it's five or six words, it's almost, and I hope this comes out the right way. But it's such a short shelf life that the content has, you know, it's a one time social media video that, you know, once you've seen it in the feed, you don't want to see that again. I've seen and heard that video before. vapor? Well, exactly. And a lot of a lot of clients are like, producing 10 different variations of that video to see which one sticks, right, different calls to action, different script even. And how do we do this at scale? There's one advertiser that actually produced 2000 They hired a talent to do this 2000 variations of an ad. And it could it was different price points. 495 496-490-7595, five different calls to action Sign up today get started today. And then language depending on the device and the location that was used. It was all this, this whole matrix of all these different combinations,

Toby Ricketts

dynamic ads, I think they call those now is probably the way there is I think as well like they had so they kind of construct them on the fly, which is a very you know, it's an Interesting new form of media. And that kind of combines, like, kind of it's gotten outside the realms of advertising. It's more market research now isn't that amazing? So

David Ciccarelli

you just and marketing, the phrase of her recently is marketing is math, you know, people are going to create all of these assets, they're going to figure out through the numbers, which one works the best with the most about people, and then run with that. It's not just, it's not merely a creative decision, we're going to create variations, and then pick the winner, so to speak.

Toby Ricketts

Cool. Again, like with this new, you know, building voice models, so you've kind of gone out and said, You're going to be creating voice models, this is with individuals on on the voices.com platform. So you're not talking about kind of creating faceless models that are generated sort of out of thin air or out of out of large data sets, you're talking about specific voice models that people will own, still on your platform, and then you'll be the licensing agent for that, is that correct? Almost like a reseller,

David Ciccarelli

right, it's still your voice, but we are reselling that voice on your behalf. So I think this is how we're going to do this differently than maybe as you describe kind of the dozens of other startups that are that are out there. They're trying to aggregate data to create an anonymous, I refer to them as the mash up voices, it's like five different voices all at the same time, you can't really tell who it is, there's no attribution back to the talent. So if you really wanted to work with them for the big national campaign, you couldn't, because you don't know who it is. So how we can do this differently is that inviting to start 10 men and 10 women to have their voices cloned on voices.com. And it's done by professional voice actors. That way, the client can always hire, you know, the natural professional voice actor. But if they have some of these situations, what we're hearing of like, scratch tracks, it's a spec read, or just trying to get a sense of the video timing, these type of situations, or it's a test campaign, and before we go invest in the bigger national or deploy the big media spend, let's just see if we can get some quick feedback from the market, if you will, kind of that market research idea. So I don't So in those situations, you you hire the clone. Now the ideal state is you start with the clone and kind of it's it's almost like an upsell to the professional. But some maybe it maybe they're just realized up that ad campaign didn't work. No, I would rather have that client, start that journey@voices.com and be able to kind of reuse the term upgrade to working with with the Pro, rather than going to two or three different sites and trying to, you know, figure all that out. So I think there's a number of between the kind of like that, that spec test work. And then this dynamic nature of content, I think those are two real promising kind of new forms of media that previously are the types of jobs that weren't coming to voices.

Toby Ricketts

So just for clarity, because at the beginning that you said 10 Men 10 Women are going to have their voices sampled, it sounded like you were gonna put all those together to make a clone, but you're talking about 10 separate clones, male and female, and they would read and people will want to know this, that the people whose voices are sampled are free at any time to stop using that, and you won't own that they still have ownership of their Yeah,

David Ciccarelli

that's correct. I mean, there's, I mean, again, there's what's in it for us to say, No, you must stay on the website, we're gonna continue to use this, I just think it breaks, you know, trust in violation of everything that we're trying to achieve, which is if you want to participate, here's a new and different opportunity. If for some reason it doesn't work out, pricing or timing, or for whatever reason is, like, Great, we'll just, let's call it, you know, turn off that service and availability on your profile. So, you know, easy, you know, no harm, no foul, easy way to, to take the exit on that one.

Toby Ricketts

So just wrapping up, because I know we've taken a lot of your time today and thank you for for answering the questions. Like, like, Why do you think I'm, I'm always surprises that you guys sort of make a change. And then suddenly, everyone just like goes crazy, is what is it about voices.com that people just seem to get so mad about I know that sort of there's there's a bit of history where things didn't go right in the past, you've addressed it and I feel like you know, you've you've you've fairly addressed that. Is it just that people won't like, like, once the trust is broken, they'll never trust you again, or what's your sort of strategy for trying to make people feel better about the platform?

David Ciccarelli

You know, this this, it's really challenging because we often do things first. And when you do things First, there's unknowns because there's no precedent, right? There's not someone who's done this, you know, five times or you know, and in which case, those who are gonna say, the best I can do is communicate, be here on podcasts and interviews and videos, maintain a blog, let people know what we're up to. But there's actually a few venues that maybe others are unaware of, you know, I certainly don't operate in isolation. First and foremost, we have a great board of directors, who all of these type of decisions are run by that include a couple of independent board members, as well as our investors in so they're, you know, our intentions and incentives are aligned to make sure we're doing right by the business as well as the customers in which we serve. I also, you know, consult, if you will, with a CEO advisory group. So these are 20 voice actors, that from time to time, I'll preview ideas to say, hey, directionally, this is where we're gonna go. Or this is a decision we haven't made yet, but I wanted to bounce it off you. And those are one on one sessions that are held. And in addition to that, I've been hosting a number of what I call voices local, which are really just private events, you know, if I'm in a city or traveling to meet with clients, or again, at a board meeting, you know, gather people around for dinner, and we can go deep, these often go for three, four or five hours at a time. And, you know, there's, there's, there's nothing, you know, nothing off limits. It's a you know, and there's also no agenda for the evening. So anything goes often it's, it's definitely talking shot the whole night, and I try to answer questions, and maybe provide some clarity where possible. And that's really been, I feel, Toby, it's actually been quite helpful in the last couple of years, since putting in a real effort to be seen, and hopefully be heard. So, you know, yet another commitment is to continue up with those practices, because I do think they're making a difference.

Toby Ricketts

Cool. But David says early toward coming to a city near you. One final question, will there always be a place for human voices who own their own voices on your platforms, and you won't, you know, exploit them as it were, like,

David Ciccarelli

Oh, my goodness, I think this I think, the futures people because people buy and, and like to engage with other people, that we dragged some research around, like, well, what are the most popular voices, and it ended up being that people like to, you know, in terms of advertisements, like to buy from people who sound like them, which makes perfect sense, right? It's whether it's demographically or geographically in so that he's just going to need, you know, the human elements. There's things that are very difficult to replicate, if you will, like, and I know, we just say emotion is a bit of a catch all. But there's a lot that's, that can be unpacked there. Things like timing or comedic timing, or pause, what's the right amount of pause that it sounds natural, or even just a breath? You know, I think we tend to edit a lot of breath. So sometimes you need the breath or the sigh. And so I think there's absolutely a place for human voices on voices.com, it's likely going to be probably 99% of the activity for for quite a while because clients say yet well, I've looked at it, I've tried it, I can see some situations here and there. And maybe they get started with it. But I think there's continues to be a bright future for talent for years to come.

Toby Ricketts

Fantastic. Well, thank you very much for representing today and talking about the controversy. And I think we we got, you know, we've got through a good chunk of stuff there anything else that that you feel like people should know about your your current moves?

David Ciccarelli

No. Well, I think if anything, know that this, you know, we have good intent, we are here in in collaboration with the community. It might be cliche, but I've said this many times, our business truly is based upon shared success with the talent. When you thrive, that's when we do which is why we create the content, which is why we bring in the clients. So we were enthused, and we want to continue to work collaboratively with the community.

Toby Ricketts

And if people disagree with that, and think that those aren't your intentions, is there a way for them to get in touch? Like, what's the best way to actually

David Ciccarelli

I would love nothing more than people to send me an email, my personal emails, david@voices.com, it's pretty easy one to remember. And no matter how you feel, or what you're thinking, or you see something or hear something that doesn't sound quite right, I would welcome that, because that actually opens up the dialogue. What is what is heartbreaking is the assumptions that kind of lead to you know, and that are that are not really based upon fact, or reality, or assume kind of the worst, that becomes very challenging to navigate. And there's nothing more that I'd love than just to open a dialogue and let me hear the other side. And maybe it's an opportunity for us to improve or minimally course correct. So I would encourage that if you don't, if you don't feel that way, simply send me an email. Let's have a conversation.

Toby Ricketts

And I mean, it's true. I've sent you a number of jobs. where I've been like, Oh, this looks really dodgy. This is not a good look and you've looked into it and you've either stopped it or you've explained the situation and it has it is a good dialogue and like there was a there was a job about this AI stuff that we didn't get into on this time. But you know, it's yeah, if you have any concerns, then then email David and you must get a lot of email though. That email address

David Ciccarelli

I do. It's it's a little it's a little scary, but I chip away at it. I spend a lot of time just chipping away at but so please extend some patience and some grace but I'll get you an answer.

Toby Ricketts

Dave. It's it's really CEO of voices.com Thank you for fronting today and appearing here on vo life we will be sure to be in touch. If there's any other questions that the community wants answered.

David Ciccarelli

You got it thanks, Toby.

Interview with Hugh Edwards on Voicing for Videogames and TTS

Hugh Edwards is a big fish in the world of voiceover. Having cast hundreds of top game titles, and beings an Emmy judge, AND being the CEO of the world largest Voiceover career platform - Gravy for the Brain - makes him the go to for any current voiceover knowledge. In this interview originally recorded at Christmas 2022, Hugh and Toby Discuss the following:

0:00:00 Intro
0:01:45 Hugh’s history in Acting
0:04:54 When is it ok to do voiceover for free?
0:07:10 How did you get into the world of voiceover?
0:13:40 Career path is an evolution, rather than an absolute
0:15:45 What are some of the biggest titles you’ve worked on?
0:20:08 What a VO needs to do to get into voicing videogame characters
0:23:30 Why is voiceover in games not very well paid?
0:31:11 You’ve been involved in directing Text-to-Speech (TTS) since the beginning, tell us about this journey
0:38:20 What are some of the challenges around AI / TTS voice
0:46:12 Diversity within voice casting for games
0:47:50 What’s some advice for people auditioning for TTS work?
0:50:53 Where did the name Gravy for the Brain come from?
0:53:48 What has been the thing you’ve most enjoyed about 2022?
1:00:42 Is it better to be a voice artist today or 20 years ago?
1:04:20 What’s planned for Xmas?
Find out more about Gravy for the Brain at http://oceania.gravyforthebrain.com

Here is a transcript of the interview:

Toby Ricketts

Welcome to vo live brought to you by gravy for the brain Oceania today, we've got a special guest here. Well, they're always special guests on and let's be honest. It's we as you know, we have like the movers and shakers of the voice world, people are big in the world of voiceover. And last year, I had a wonderful Peter Dixon on for a fireside chat. And I thought, well, it's only right really to to invite his co conspirator on I'm Hugh Edwards, who is of course CEO of gravy for the brain worldwide. welcome you.

Hugh Edwards

All right. Thank you for just placing me in rank a year behind Peter.

Toby Ricketts

I love Exactly. Yeah, there you go.

Hugh Edwards

I know. I know where I'm where I'm supposed to be place, Toby.

Toby Ricketts

It's fine. Exactly. And actually, I nearly forgot, but I didn't quite that. I drank whiskey on that on that show. So I can I can toast you and get slightly drunker as the interview goes on, as we did last year, but there's probably not any whiskey in the in the office where you are. And you know, it's it's 9am it's. So if you were drinking, it would probably be a problem. But

Hugh Edwards

I've got I've got myself a nice coffee, and hello to all of the audience. Thanks for joining us. Cool. So

Toby Ricketts

like lots of ground to cover today in terms of like we want to find out about Hugh Edwards where you've come from all about your kind of how you found the voiceover world and sort of what you've what you've learned from it and what you've done within it. Covering because you like from the the bit of IMDb stalking that I've been doing it introduce you as an actor, producer and voice director and casting director and at the act a bit surprised me Have you acted?

Hugh Edwards

I have actored

Toby Ricketts

what? Well,

Hugh Edwards

so let me see. I've done seven films, I think. And I've been in probably a couple of 100 computer games. But that was mainly because with the computer games, I ended up there was always a few lines that the games company missed. And so rather than just go and hire someone for it, it's like fine, I'll just go and do it. And then they've got you know, a little bit more and more. But I always tended to try and not cast myself because a tiny bit unethical, isn't it? A little bit? Yeah, a little bit. But it was just when there was when there were things that needed filling. So I just run in and do them. So lots and lots of little tiny snippets of games. And yeah, a few films, mainly budget on actual speaking parts. I've been killed a lot of ways. I've been, I've been mauled to death. I have been eaten by a werewolf, zombie or gets ripped out by zombies. I've been chained sawed in half. That was a really good onscreen effect, actually. Yeah. And I was just sort of like hanging there. With no torso. It's quite funny. I would imagine a lot of my enemies like to watching that.

Toby Ricketts

Gosh, this is a site that I completely didn't know it existed so that the challenge for everyone is to go and find these independent zombie films that that start you out. It's being being cut up. So yeah, answers on a postcard, please.

Hugh Edwards

Well, funnily enough, the very first film that I ever did, was a film called Little Big Men. And it was a film as a kid's film. And the idea was, you had these four gangsters, adult gangsters and they stole this massive diamond. And they got caught by the karma police and shrunk into kids. And the kids that the trick was with the shows that the kids retained their adult voices. So it was like one massive ADR gig. And I was one of the characters in that. And I was kind of producing that as well, at the end of it. I mean, talk about low budget, this was really low budget. And at the end of it, we've completely run out of money. We've spent it all on catering, I think, and and I called up my friend, Neil Gardner, who's an audio producer in the UK. And I said, Neil, we need a voiceover and he said, Well, there's always Dixon, and he'll sort of say anything. So I call that this chap who I didn't know called Peter Dixon. And this was in the middle of his X Factor career like 2004. I think it was 2005. And I mean, Peter was big news. You know, he was a household name here. And he said, Yes, I'd love to do it. I said, there's no money. And he said, no worries. And so he just came down. In fact, he actually paid to do it because he paid his own petrol down to the studio. So he came was in this little tiny thing. And then I think a month later, I was doing a game for National Geographic. And so I gave the part to Peter as a sort of, by way of thanks, you know, and, you know, a couple of liquid lunches after that, and that's how we became friends.

Toby Ricketts

Yeah, gosh, how interesting and thus GFT be which was born but we're getting ahead of ourselves. So it's kind of, I guess one of those lessons in voiceover that like we always bang on about charge what you're worth, you know, don't do good. Do the race for them. Um, but like, there are occasions when and sometimes it does pay off, like, if you were, if you were doing a favor for someone, or you can see it's going to go somewhere, you know, like he kind of invested in that in that future. And I mean, if you hear DBM done of that, then, you know, we wouldn't be talking probably,

Hugh Edwards

that's true. There's always like a little tiny thing in the corner, that gives you the worry if they say it's for free, but you'll get great exposure, warning signs, because they're just trying to get you for free, right. But there are lots of occasions, I mean, you know, community radio is a very soul fulfilling type of thing. And in general, that's for free. But you get to meet nice people, and you get to have fun with it and, and help out, you know, people either in the community or local hospital, radio, or those sorts of things. charity works very, very good. Not only does it get you through the pearly gates, but it also helps you where helps the charity because you know, they need charitable donations, and your service is one of them. But also, you'll get invited to parties, by the charity for some launch thing or whatever. And you'll be sitting next to a CEO of some company that you just couldn't have sat next to otherwise, because you were involved in the project as well. And they're sponsoring it or whatever it is. These things, I think, are good things to do. I do see an awful I mean, the Facebook groups of this world are simultaneously brilliant and full of horror. Because you see an awful lot of people saying Don't you dare not charge for this you charge your worth and all this kind of stuff. But yeah, I mean, sometimes it works out and sometimes if you want to do a project because it's fun, go do it.

Toby Ricketts

Yeah, it's a balance isn't it to total balance because like cam like you say, like I will donate my time the same way I donate my money to to do certain projects like that and like you say it's very fulfilling and you never know what it's going to lead to often doesn't lead to where charity dinners for me because it's the airfares to get there a bit steep.

Hugh Edwards

Also, I mean, you you live further out than Crocodile Dundee went walkabout. Right? You're right in the middle of nowhere. So.

Toby Ricketts

Yeah, exactly. So where did it all start the voice thing? Have you always been interested in things like voice? Have you got any formal training? Like what was the genesis of your entry into the into the voice and entertainment world?

Hugh Edwards

Well, so I had a kind of acting bent as a kid. I was raised by am grandparents. I was Tiny Tim many a year in the Christmas carol on stage and things like that. And I just loved it when I was a kid. And I was always in theaters, with my parents. And in fact, the first time I ever got drunk was an after show party for one of theirs. But yeah, so I always had that in my youth. And I kind of kept that through, through my teens, and then into my 20s and things like that. But I wanted to be a rock star. That's what I wanted to do. And I was I was a drummer. So Ra went to university hours, never not a drama. And I went to university, and I wanted to move to London and pursue my fame and fortune. And my mother, quite rightly said, no, no, no, you got to get a real job. Otherwise, you're gonna end up on the streets. So I ended up working in investment banking. For nine years, I worked for Credit Suisse First Boston, and then Merrill Lynch. And I ended up being a relatively successful IT project manager there. And I was looking after really big projects. Big team, I think 60 was the last team size I had for this big project I was doing. But it was it was not what I wanted to do. And it was very sapping of all life. And the last four years I worked there, I shouldn't have, but they had these things. These, we used to call them the golden handcuffs in the city, where every Christmas, they'd give you a 15,000 pound bonus. And then in June, they'd give you a 10% pay rise, and you could never leave because you're always waiting for the next thing. Anyway, I was seeing a young lady at the time. And she said, Look, I'm out of here, I'm gonna go around the world for a year you can come or you can stay. But if you'd stay, I guess we're done. And I thought, You know what, this is like a perfect opportunity. So I went around the world with her. Before I did, though, I ended up speaking to Electronic Arts about some music because I've been doing music all the way through, hence the Rockstar dreams. And I went to bed for the second Harry Potter games do the composition for it. And we ended up not getting it. It's a bit of a convoluted story, which I won't go too much into. But we got down to the last two. And when we got down to the last two that we were talking about money and they said to me, what's your what's your what can you do this an hour's worth of music for and having negotiated loads of big contracts at Merrill Lynch which gave me great stead, I suppose for my life, said well, what's your bed Do it. And they said, Well, we couldn't do it for anything less than 30,000. And I was like, Oh my God, there's a living to be made here. So whilst going around the world, me and my best friend Jeremy, we started a company. And as soon as I got back after the travel, we started up and originally we were going to be doing music. This is 2001 I think it was. And we did so much music, we got a great contract for ITV, which is a big TV station here in the UK. And in a year, we did something like 250 commercials. It was it was very, very lucky, very fortunate. But it completely set us up. And then one day, this games company that we were composing for, for Steve Davis as World Championship, snooker said to us, you do dialogue, right. And we went, Yeah, sure, we do. Yeah. And having had a bit of training, and then a bit of directing of local stuff. And this, that and the other. We got Steve Davis in and we directed him and absolutely loved it. At the same time as the dialogue career 2000 to 2003 started to take off, I was falling out of love with music, it became like paint by numbers. Because one games company would say, Okay, we want some John Williams Star Wars II type stuff. Great. We'd go and do that. And the next one would be like, we want the Bourne Identity big drums Bum Bum bum. Great would do that. And the next one would be rafter sort of John Williams, like Star Wars type thing. Right? Right. Okay. And the next one would be like, we definitely want Bourne Identity as close as you can get. Okay, and it just, it just got really tiresome. But the dialogue was was allowing us to, to be creative and work with actors and, and bring life to things that at the time were being done. Not so well. You know, the dialogue in games used to be a bit of a joke. In the old days, it wasn't particularly good. Not not all, in all cases, of course, there were some really good things, but in the main, it wasn't brilliant. And so it just kind of took off. And I just did game after game after game and really loved it. And that was the kind of start of it. About getting into dialogue. Meeting Peter, as I said, 2014 and five. Then we just became friends for a while we set up another company called My ready voice, which was kind of one of the world's first TTS models, I suppose. Because it was concatenating phrases. Yeah, it would be like Toby, happy birthday. And you could sort of download that, but it would calm things on the fly. Right? And we phrases, right? It was Yeah, exactly. Yeah. It was like more like the train station version TTS, rather than what we see now. But yeah, so we did that. And, and it was it was a meteoric success until the iPhone came out. And then everyone realized that they didn't want ringtones or downloadable content for phones anymore, and it literally fell off a cliff. But by that point, we were we were getting into the training side.

Toby Ricketts

Yeah. Gosh, how interesting. So, so yeah, it's quite a sort of long weaving path. And it's explained so much, so much that I didn't know about you, especially the investment banking part, with the asking, asking about the budget, and all that sort of stuff. It's so interesting that like, there are all these skills that you learn on your journey, be it short or long that you kind of that you can apply in future to future future skills, you know, especially especially like things like that you'll learn about always ask about the price first. Because if you go in and say 100 quid, and they say, Oh, we were actually thinking 50,000, but no, your sounds better.

Hugh Edwards

Well, or even worse, this guy can't be any good. If he's only charging 100 quid because all the other quotes, we've got three or 4000

Toby Ricketts

Yeah, exactly. Yeah, totally. So

Hugh Edwards

that's what I do. You know, though, I, I say to, I mean, I've got children. And one of the things that, in hindsight, always perplexed me was why careers advisors at school never told you that, that your career path is an evolution. You know, it's very, very rare that you set out to be a postman, and you're always going to be a postman. You know what I mean? It's just, your life doesn't go like that. It meanders. And I really wish that they would tell children that when they're teens, because the pressure of having to having to just be an architect, ya know, that that's what you're gonna do. It must be really difficult.

Toby Ricketts

And I think studies say these days that people have five or six careers, if not more, right. So that was from a few years ago. So I mean, they're, you know, this this thing at the moment that employers are facing about how millennials just like, if they're not having a job, they'll just leave it and just like have, you know, 10 jobs in a year? Because there's obviously more jobs, which is yeah, like you say, so. That's how interesting that's, that's really interesting. And you've worked with some, some fairly big clients like after that in terms of like getting into the casting for gaming. After that point, like, you know, you've you've you've I was looking at your credits here. I mean, there's lots of really big stuff that Harry Potter name comes up quite a bit. What are some of the biggest jobs that you've worked on as a as a games director or casting and then directing for gaming?

Hugh Edwards

Well, I mean, The biggest name one is Harry Potter. Probably because that's one of the biggest name productions in the whole world, right? I got Harry Potter and my friend got Game of Thrones, you know, you win some you lose some. But that one I mean, I was by no means the biggest dialogue producer in the UK at the time. High score, which is one of my other companies that does all the production high school productions, which I wish I in hindsight again had not named it that because whenever I call anyone out there like high school productions, what's that?

Toby Ricketts

But anyway, it's clear, though, it's very clear, but

Hugh Edwards

well, because it was originally meant to be for music, right? So yeah, exactly. Yeah. Anyway, so yeah, I mean, we weren't the biggest. But we, we had a reputation for being very diligent, and always been very responsive. And we got the Harry Potter gig on recommendation, because the producer at the time was saying, okay, yeah, you can go with these guys. But you really gonna get looked after if you go with these guys. And that's what they wanted. So, clients, so we did that. Yeah. And it was a really interesting game to work on. Because it's one of the even though it's one of the biggest ones I've done. It's one of the few that was invoice matching. And so it was acting with invoice matching for the majority of it. The other side of it was creating characters that weren't in the films or the books, and trying to create good characters that sounded like they were from the world, which was, which is really good fun. But I've done. I mean, you've got to be a real gamer to know some of the biggest stuff I've worked on. Fallout three is a pretty big name and the gaming Fallout three Elder Scrolls Oblivion. Yeah. Lots of racing titles like Moto GP, Beijing Olympics, things like that. And now,

Toby Ricketts

here's the game boards challenge.

Hugh Edwards

And there's another one checkers, checkers party quiz, which was a funny one, you'd have to know who checkers is to get why that's funny. But he was a real character. Yeah, so I mean, I don't know what the final score is. It's over 300, something like that projects I've done of those. Not all of them are on IMDb. I have to say there's a lot more on the high score credits list. Yeah. And so I mean, most of the games that we did get some big ones like that, of course, but a lot of the games were smaller as well. And there's nothing wrong with small games. Nowadays, the I don't do all that many games. Now. I mainly do games that I still got contacts with where they still want me to go and do things for them. Because nowadays, I work mainly in the film sector. And that's, that's the area that I that I've kind of evolved into a little bit. But yeah, I mean, games are now kind of iterative. I mean, I do a lot of MMOs, which I've got one that I've been working on since 2017. And it's just so successful every other month, they release a new DLC or a new mission or something like that. And then that's another, you know, 15 days of dialogue. It's the game that keeps on giving. So

Toby Ricketts

lots of acronyms character in MMOs is massively multiplayer online.

Hugh Edwards

Yes. Yeah. The big online games that everyone joins and all plays together. Yeah. Right as DLC downloadable content.

Toby Ricketts

ancient texts effectively, right?

Hugh Edwards

Yeah, but the but nowadays there. You don't have to go and buy the CD for it.

Toby Ricketts

Yeah, absolutely. And while we're on games, because like, I had a question that I want to ask about, like the evolution of games, because I am, I actually spent a recent time with, with my buddy, we agreed to set aside a day and just immerse ourselves in games because he hadn't gotten to VR. And I've had, I've gotten the VR rig and definitely gotten to VR. And I hadn't got into any PlayStation titles or anything like that. And he was like, you have to come and like play like The Last of Us or something. Just totally get it. And yeah, hi, was my favorite game of all time. Totally. And it's, I mean, it's it is one of those seminal games that people just hold up as, like, this is the way it's meant to be done. And I played The Last of Us, too.

Hugh Edwards

And I was just really spoilers because it's in cellophane for me. Oh,

Toby Ricketts

nice. Yeah. Fantastic. I mean, I was amazed at how much like movies games are. Now, basically, there's this crossover, where you're actually watching the movie, but you get to, like, sometimes you're on rails, sometimes you've got a bit more agency about what's going on in the world. But it does feel like a movie. It's just being rendered in real time. With

Hugh Edwards

Yeah, I mean, The Last of Us. My when I was with my ex partner, we played The Last of Us together. And within the first 15 minutes, she was crying. Yeah, I mean, that's the emotional hook that that game has. Yeah, it's really quite special. But I mean, there are so many games, like the modern combats. One more Call of Duty Modern Warfare. Yeah. My friend Kirsty Gilmore has just worked on that. She has done very well with it. And yeah, in fact, we've I think we've just booked her for one Voice UK for this year. Oh, fantastic. Come and talk about games and experiences in that because she's doing really, really well.

Toby Ricketts

Yeah. Yeah, actually. And on that note, I've, because again, I've been kind of researching because I'm fascinated by the game genre, because I've never really, I've worked in it a little bit as a full service. And I'd like to do it more, which involves research and you got to find out what kind of games there are, what kind of kind. And a YouTube is such a fantastic resource because it lets you you don't have to actually go out, buy a console, buy the game, and then spend 16 hours playing the game, you can literally just watch someone else play it. And it's just about as enjoyable if not more enjoyable, because you've got all this amazing.

Hugh Edwards

I would disagree with you a little bit. But yeah, I mean, finally, what you're about to say is the is the opening to our gaming courses. I'm gonna start researching the watch the playthroughs

Toby Ricketts

Yeah, obviously. And like I kind of I just wanted to take a look because it was actually it was actually because Kirstie poker posted about this and said, I've just been involved with this project. And I was like, I've heard about this, I want to go see what it is I started watching, I think the previous one call of duty to Modern Warfare yet or that is that the current one I

Hugh Edwards

think landholders or something or other.

Toby Ricketts

But um, and I just couldn't stop watching. It was like addictive, like because they got the scene length just right. And they got all of the clever hooks and the action beats just at the right point and like so the choreographed so much like an action movie that it's it's crazy. And the storylines are so good. And I'm fascinated just how much like movies there. I mean, gaming, outpaces movie in terms of revenue hugely now doesn't overtook long it does now.

Hugh Edwards

Yeah. Especially since on demand TV has become so popular movies have gone down as well. So the relative balance within games has gone up. But it massively changed when they started paying attention to the storylines and the story arcs and actually hiring proper writers in to do these games. I

Toby Ricketts

suppose there was always Yeah, this wasn't Yeah, yeah.

Hugh Edwards

Because yeah, I mean, in the very early days, sometimes you had like the art director, or whoever writing the script, you know, and you could, you could do your best. But at the end of the day, the story arc was what it was, you know, it's been an it's been an evolution of all sides of the, if the game development world, it really has, from the education all the way up to the top of people understanding that they need to put more investment into to the production of these and that it does matter that you have a story writer there from the beginning, and that the scene directors are there from the beginning, and the voice directors there from the beginning and stuff. So yeah, the whole thing has evolved hugely. Ironically, my favorite games that I'm playing at the moment, are racing games, which are blogging, no. Wonder if that says something about me.

Toby Ricketts

And just quickly on the VR thing, I know you're on it, because I've seen because we're friends on Facebook, and I've got an Oculus quest, to it shows me that you like you're not online, which means you are part of the system that you're not online at the time. But I've been playing Half Life, Alex, which is like incredible video game and has some pretty good voice acting, too. But a great storyline as well. But amazing world building going on. The only problem was sorry, you know, I

Hugh Edwards

was just gonna say this is one of the downsides to the walkthroughs is that there is something addictive. If you haven't played games, there's something addictive about playing them getting killed, getting up and getting getting past that person. And then especially if you've got a headset on, it's a different experience than watching it on YouTube altogether. Yeah, there's actually

Toby Ricketts

no way to talk about or experience what VR is like without actually doing it yourself as my experience. Yeah,

Hugh Edwards

it's like diving. You have to do it, to understand it. Yeah, exactly. Yeah,

Toby Ricketts

totally. So we're gaming and voiceover overlaps, which is, you know, quite a lot of it because it's, it's everything else, pretty much as you know, it's stories written and everything's generated in the computer. And then the soundtrack and the voiceover obviously have to be made by real people. And, like, I've been really surprised in getting into the gaming stuff that gaming, voice work isn't better paid, because it's pretty quick requires incredible talent, and commitment. So what do you have to say about like, relative rates for things like gaming, because I mean, even the sag, you know, rates in the states are much less than the commercial rates, and even the corporate rates, industrial rates. So how do you explain the fact that there's some a bit of difference?

Hugh Edwards

Well, firstly, there is a historical precedent set for rates in gaming. And, like most industry, I mean, at the moment, we're trying to argue the ILR rates in the UK which are historically set incredibly low, just because of the way that they evolved in the in the beginning, which doesn't apply to now. That's That's one reason. And so budgets are built based on those kind of historical precedence. The second reason is that there is a just like films. You know, Gary Oldman is going to get 20 million, and the guy who comes on for the one scene with one line, who's spent just as many, just as much money in acting training or whatever, is not going to get 20 million, you know, he's going to be on a, on a very, very different pay scale. So, you know, if you go and try and book Troy Baker, you're gonna pay an awful lot more than if you book a relative unknown from an agency, it's the way it is, it's supply and demand. So games are also based on that, because they want certain style or some do. I mean, some, some games just will have unknowns in them. But very often, I mean, I did a game with Stephen Fry, for example. And I mean, I won't tell you what his budget was. But it was a large part of the dialogue of what the boss constituent part of the dialogue, budget, and that was done with budget from the marketing side, because they know they can market the game, because it's got Stephen Fry in it. So it's a combination of all of those things. And then at the same time, you also have to understand that a lot of games companies are successful. And, you know, if you look at Naughty Dog or Rockstar, you know that they're big, big, successful companies. But you look at someone like Rovio, who did Angry Birds, who are, you know, a massively successful when Angry Birds was successful, it was their 52nd game and the 51 before it lost money, you know, and these guys were mortgaging second, mortgaging their houses to be able to do that. So it's not always the case. I mean, if you go down to the the develop conference in Brighton, or the business side of E three, or, or game connection in Paris, or any of these industry conferences that happen, you'll find the big cheese's in one corner on a small table, and then the rest of the conference full of indie developers all doing games. And they're all set the same kind of way. So yeah, the bigger games tend to have slightly bigger budgets, and you can negotiate your way up there, the smaller games, in general don't have that much budget to actually play with in the first place.

Toby Ricketts

There's a bit of a pumped sort of a risk from their perspective.

Hugh Edwards

Right? Yeah. And this is also a commercial enterprise. You know, this isn't the BBC, these are sere a solo business people, you know, sometimes solo, sometimes two or three of them, raising finance, friends and family, you know, and they're the ones taking all the risk, you get to go in and do your job and then walk away. So whilst they absolutely understand that there is a question mark, sometimes over the rates on gaming, I think it's also fair to say that games are absolutely symbiotic. You know, if the art doesn't work, it's going to be crap, even if the dialogue is great. If the dialogue is crap, it's going to be a rubbish game, if the physics engine doesn't work properly, all of these things combined, and everyone has paid a wage to go and do what they do to make the end product. So just because the person is an actor, does not mean that their input is better than the guy who wrote the physics engine. You know, and I think that's the one thing that, that the world didn't really get when sag came about that the games company said, I'm sorry, this is just a totally collaborative process. And, you know, if we put you as an actor on royalty, we would have to put the physics engine guy on royalty, because they're just as important. So it's not the same thing, as as films and TV. Even if out is your question, there's probably just as many arguments against that, as there are, so it's

Toby Ricketts

very useful to to always look behind them figure out, you know, why it is the case. And as you say, it does make make a lot of sense. That, that, that it's arrived at that, you know, and and different sort of genres seem to have different parts to a rate. And, you know, usually commercial, the reason that the top rates and commercial are so big is because those companies will leverage it voiceover and make millions off it, like off that one ad, it has to be right, and you have to hit like, you know, have have that that magic that they're looking for, which is,

Hugh Edwards

you know, I mean, I'm not going to name the name of the person. But for those of you guys who are watching this who don't know, the reason that Toby and I know each other is because Toby cleaned up at the One Voice Awards. I think it was 2018 and 2019. And we just said, right, well, this is the guy we've got to make work for us in Oceania. And so we've kind of tied you down to that which has been which has been lovely and a pleasure. But but but you have a very specific skill when it comes to doing commercials. And that's what people pay for, you know That's why you get those ads for BMW and whatever. And I remember hiring you to go and help coach a friend of mine who was auditioning for one of those types of things to say, look, if you want to do it, here's the guy who's going to show you how to do it, because it's, you know, he's outstanding at it. So those commercial things, you really do get what you pay for. Sometimes, again, you they pay for big names. Others they don't. I mean, I've always had a bit of a bugbear that they would that things like Kung Fu Panda out of Pixar, or Disney or wherever they came from. We're always marketed on the fact that Jack Black was the voice when actual fact if you go back just a few just a decade and have a look at what Disney were doing. The names in things like Aladdin were all unknown, but they were way better voice actors, you know, way better voice actors. And then and then you just got this thing where it's just like, Okay, this stars in this one. You know, whoever it is Gwyneth Paltrow is blah blah, blah with a Pixar Animation designed around her. Great, it sounds a bit but it's not particularly brilliant voice acting.

Toby Ricketts

They've done a little bit of original stuff recently, like Mallanna and stuff. It's getting better. Yes. Yeah. Yeah, that's getting more sort of diversified. Especially which is which is good. Cool. So well, games and and and fees and everything. Thanks for going down that that little path with me, um, rabbit hole, that rabbit hole? Absolutely. So and one of the other big, big things you're you're known for. And one of the big things on your kind of on your who you've worked for sheet is a big it's a big question mark around 2014 and a massive client who you're under NDA for, for helping them develop TTS. Are you still under NDA for that?

Hugh Edwards

Yeah. And, and I was speaking to someone on a webinar live the other day, who used to work for that company just I said, I can't talk to and he said, Oh, wasn't it bla bla bla. And I was like,

Toby Ricketts

so it's a big company.

Hugh Edwards

It's a big, one of the top five big companies in the world. Yeah, yeah. So you have brought it doesn't 12 was the first one. All right. The first one? Yes, I did put them here. Yeah,

Toby Ricketts

absolutely. So you were bought in this, this thing that's called TTS, which has suddenly kind of enveloped us and like, was totally like, it's amazing to go back to 2012. In places like that. And thinking like that, this was like, you know, your computer speaking to you. And speaking in a very natural and believable way, was, you know, when when we thought of computer generated voices, we thought of Stephen Hawking. And it was very clear that it was being made up by a computer. But, you know, fast forward to now. And it's like part of that tapestry of our lives like that our computers talk to us all the time about everything at the stuff, the Zoom call, the lady informed us that this has been recorded. And so like, way back to be fair, well, that's true. That is just bad speech synthesis as well. So take us back to that beginning of TTS and and how you were you got involved in this, this large project,

Hugh Edwards

which segues quite nicely on to it for gaming. The very nearly said the company that the the company in question have to be careful. They clocked on to the fact really early, that they couldn't go to just normal voice agents and normal casting directors, especially people who did like commercials or TV, because they had no experience directing long form whatsoever. The only sector that had experience casting, going through huge voice casting things, and then doing long form direction weeks and weeks at a time with a game people. So although I'm not supposed to know, I happen to know that three of us who worked for this company, three separate companies were all in the game dev world. And so we we were the experts, by de facto by default, you know, because we were the ones doing that kind of work. Although it was quite new for us at the time. So we would we just went through massive casting there. And when I say big, I mean, you know, we're talking a couple of 1000 people down to one voice. And it wasn't in those days, there weren't the big pay to plays where you'd say, okay, 1000 voices, please. And they'd go short, Bing, or click here they are, you know, it just didn't work like that. We were having to go around all of the agents, we were having to be very creative, where we found people. Especially, I mean, I've done 40 I think it's 48 for them 48 Different TTS models now. And especially the majority of those were not English, UK. So you know, I've been I've traveled very well from that job, but going to places like, you know, Russia and Slovenia, and Thailand and I can't even remember the ones I've done for them. I'm trying to find that many people in those territories where they don't have voice agents, you know, was a really difficult casting gig. But you know, we had experience doing it. So, we were creative, and we and we found the right people. And so I'm not entirely sure what I can. And I got to be a little bit careful. But 2012 was the first one we did. And in those days, it was concatenative. So, as we were talking about earlier on, when you mentioned phonemes, the analogy for people who are watching is, as we were saying, you know, Toby, one phrase, happy birthday, second phrase, yet, whatever. So that's concatenating, two phrases stick gluing them together. And what the first evolutions of this would do is they would chop them into phonemes, which are the very smallest parts of dialogue. In actual fact, they were, if you want to be technical about it, they were Demi phonemes, because it crossed the middle of a phoneme to the next one, because it made them easier to glue. But because of that, we would have to record massive amounts, massive amounts of dialogue. So the first one I ever did was was six months recording. And it was five days a week, four hours a day for six months.

Toby Ricketts

Wow, no stop. And including just covering the phonemes. Like was this actually saving into like wav files, and then like uploading,

Hugh Edwards

so we created wav files, they built the tech to go and do all the chopping, and whatever. But it was it was very, very specific. And and this is why at the time, you had to say everything in the exact same prosody pattern, because you stood much more of a chance of of lining everything up and making it not sound buggy. The bugs are the bits that sound like where you get a little jump between a pitch shift. And it sounds a little bit like it's burbling. So that was how it originally worked. And we just did loads of them, you know, and this is, alongside all the other things we were doing, like, you know, gaming, and this, that and the other. And, Grover the brain, of course, you know, it was a very, very busy part of my life, I'm having children as well. Very busy. Yes, all of so that's how we got into it. It evolves massively, and very, very quickly into algorithmic and then different, almost like a kind of computer synthesis version of, and then it got into the taco Tron models, and then it's evolved since that, as well. So there's, it's been a really interesting thing to do, what it has done is it's given me a behind the scenes insight into not just text to speech, and which is the old way of saying it's aI voices now, which I disagree with a little bit, because AI is very far from Ai. It is not artificially intelligent at all, it's just an algorithm. But it is what it is. And I because of that I've got a lot of knowledge about how the whole industry works, how the whole sector works. And also about, you know, the casting process, when you're shortlisted down of those massive castings down to the very final one, they really want you, they really, really want you. So you have much more leverage than you think. And in fact, I was I was talking to a friend of mine, who was negotiating a game recently, who that they'd spent three or four months trying to find this one character. And I said to her, let, if they're offering you the contract, now you've got so much more leverage, you know, go and go for double. And she did and she got it. You know, and so it's something to bear in mind.

Toby Ricketts

Absolutely. Yeah. And, I mean, like, it's been a big part of the conversations that have happened in the voice world for the last two years, because it's, that's where it's really it felt like about two years ago, it's, it's suddenly became mainstream. And lots of small companies picked up the taco Tron to model and they put their own, you know, front ends on it and started, everyone started, you know, saying this is gonna replace voices. So there were a bunch of different sort of assaults on VoiceOver, not only that, like our work could be replaced, but we could be hired to do the work and then not receive any kind of royalty, like on our voices could be used for anything, which is, you know, in a few cases, especially the big standing case, which was kind of a landmark case from last year. That was proven to be kind of true. What do you think the biggest challenges are, where we are now because there's, we know a lot more about how these models are, there's a lot more knowledge about the fact that you know, your voice can be kind of like, quote, unquote, stolen? Yeah. What do you think the some of the challenges are? Where it stands?

Hugh Edwards

Well, there are a lot of challenges. So in the UK, we have a union called equity and equity are currently fighting a law that's trying to be passed through Parliament at the minute, which is saying that the AI companies can freely data mine, anything that's out there. So for example, they could go and data on any clips of you on YouTube and go and build a model from that. Wow. And you have no recourse for it. You can't stop them doing it. So clearly that's trying to be fought. That's one challenge.

Toby Ricketts

Who came up with also On what basis like because I heard about this, and I thought it must be it must be not true, because it's like, clearly ridiculous. But

Hugh Edwards

what it's been there for a long time. The the the original law has been there even in EU law to be able to assist AI companies and getting started. But not to be able to use your likeness or use your voice or whatever. And the new iteration of the law is so wide open, that it would allow all those sorts of things, even though it doesn't explicitly, explicitly say it, so that they're trying to get the law tightened back down again.

Toby Ricketts

It's concerning, isn't it? Good, Lord.

Hugh Edwards

It's very concerning. Yeah. So that's one kind of concern, then there are, it's fair to say that it is a very chaotic market right now. And in chaotic markets, there is lots of opportunity from both sides, so that can be seen as a positive. But it also can be seen as a worry. And the best standing case is a good example of that. Now, for anybody who's not clued up on TTS, who's interested or AI voices, go and have a look at the blog on grave the brain that I put on there. It's about as comprehensive going through all of the different aspects of TTS and the pitfalls currently, that we all know about and what to look out for, for certain jobs. Because there's, there are lots of different types of jobs, there are training jobs, there are voice jobs. There are model based jobs. So yeah, it's worth reading that blog so that you can you can get your head around it.

Toby Ricketts

Yeah, I might go do that. Because I've always been a bit a bit unclear about you know, what, what the difference is they say, it's just been used to train an AI or what your voice won't be used? And you're like, Yeah, but if it's training on my voice, it's probably going to sound a bit like me, you know? So I'm sure you explain that in the article. But other?

Hugh Edwards

Well, yeah, just to get on to that. So I mean, you have a pitch pattern, a prosody pattern. So I can I can extract it's called the, the F curve, I can extract that frequency curve, the frequency of your voice, and use that as a map to train a model without using your actual sound. Yeah, in exactly the same way, as auto tuners do, they work out what your what your pitch curve is, and then they adjust that. So this is not adjusting it. This is taking that as a template and putting it on. So it's still not using your actual voice.

Toby Ricketts

But it does sound a lot like it's it's the process that is associated with my, my performance, if you like,

Hugh Edwards

Yeah, I mean, if you think of, I mean, lots of actors that are that are caricatures, Stallone or someone, you know, Stallone has that kind of same type of thing, you put that onto a model, it's going to end up sounding a bit like Stallone, isn't it even if it's even if it's an impersonator, so it's a very unclear legal market at the moment, what is clear is that Pandora's Box will never be shut again. Unless some EMP pulse kills all the world's electronics, it's here to stay right and it's going to carry on. So I do think there's a lot of opportunity in that chaos. Gaming is a great example, where, once you create a TTS model, it sounds like that model. You know, if you if you're really, really sad and unhappy, that it will, the model will come out like that. And so you can build character models, which is what they want for games. Once you've built one, it sounds like that character, and it will only perform like that character. So they're not gonna go and put it in a different game, they might put it in the second iteration, but then I could have been in a different one. So it's only going to be used for that game. So that's a really good example of where an AI model can be really useful, where you're paid to go and create the model, and then whatever usage but then they can use that in an online way to just generate content all the time. And the same, in the same sense, as the

Toby Ricketts

one of the best uses of AI that I've heard is dynamic content within within, you know, multiplayer games, or just all video games so that you can have, you know, you've got chatbots that come up with original texts. And it's just, it's just the next logical step of that to have a voice that reads it. And you'd never get an actor to read a billion pages of scripts so that you have every possible word combinations. So it's, it does seem like the next logical step. And I liked the idea that that can be tied up to that character. So you know, as long as it's the company that owns it, and you're kind of either reimbursed very well to start off with the performance or there's some kind of royalty, then it sounds like everyone could be happy.

Hugh Edwards

There are a couple of other good models, the the Evergreen version of yourself is also a good model, where you create yourself and then you use your model to fulfill long form or whatever it is you want to do. The only downside to that one is that the marketplace doesn't exist properly for that yet. We're all waiting for it to happen. I suspect it's only really going to come in and then take off one once. Blockchain and NF T's managed to sort out watermarking and traceability of of audio, because then you actually can track it and you don't have to worry about the fact that your voice ends up on a sex doll or a porn site or whatever it is. Yeah. Which which is happening with with some TTS models,

Toby Ricketts

and voice 123 Sounds like they're kind of dipping their toe into that arena is one of the big players you know, they're getting heavily into into voice and, and making their own models of Have their their voices. So that's kind of interesting dividends

Hugh Edwards

that the other one, I did a webinar the other day with a company called altered AI. And they have a really interesting one where they they're doing speech to speech, which is different to text to speech. Yeah. So that speech to speech? Yeah, it's great, isn't it? Yeah, speech and speech is basically where you act out with a different person's voice. So it's analogous to motion capture where you're putting on a suit. And then the end result has a different skin of you know, a different person or a gorilla, or whatever it may be. This is you putting on a different voice. So, for example, I could act and have the voice be a child's voice, or, you know, an 80 year old female's voice, but I'm actually acting that voice out. So that's another really interest. I mean, again, that opens huge moral and ethical dilemmas of how you charge it and performance based on usage. And it's a very unknown area yet, but it's very exciting, I think, yeah, absolutely,

Toby Ricketts

gosh, especially in sort of gaming, like you say, but the, the top games guys are just do every voice and just pitch shift into different roles.

Hugh Edwards

But you know, I mean, there's, for the last few years, there's been a very interesting debate going on, mainly at the voice conferences, about diversity, and about who should be doing certain jobs. And whether a white person should be doing a black person's job, and whether someone from Samoa should be doing a French person's job and this, that and the other. And it's interesting, because traditionally, especially with gaming, the idea is that you're, you have as much ability as possible, so that you can go and do your main character, and then go and do the French guy, and then go and do the German guy, and then do the wizard. And this and the other. And, I mean, I'm not really sure where that debate ended, if it even has ended. And it's an important debate to be having. But what is interesting about this, is that speech to speech is going to blow all that out of the water. Because how, I mean, you've then got the performance of someone doing it, and are they doing it authentically, and so on and so forth? And if they are, why bother using speech to speech in the first place? And you know what I mean, it's a really interesting,

Toby Ricketts

yeah. How do you cast someone who's, like by their voice whose voice is going to be radically altered?

Hugh Edwards

Right? Yeah. I mean, Andy Serkis has got away with it yet, because there aren't any golems or King Kong's he's, he's been alright. Yeah, but you're fine.

Toby Ricketts

Yeah,

Hugh Edwards

that's exactly

Toby Ricketts

how interesting yeah, very, very cool. So and like we say, gaming, big TTS has been big in your sort of career. I was gonna ask quickly about, like, tips for people who want to either get into TTS or, or direct, you know, TTS sessions, or whether we're like, it's it's quite a niche, and he's sort of a thing, but like, what's the important thing to remember when someone is voicing for TTS or or or trying to get TTS voice sounds that consistency? Or is it now more authenticity? Would you say?

Hugh Edwards

That's a really difficult question.

I don't know. Well, okay, let me go back to the stuff that I that I was casting, we had a specific word, and I can't tell you what the word is because it will tell you who the company is. But it was kind of like, sort of TTS ish, right? So we would ask ourselves, okay, do they sound in the right kind of age bracket? Yes. Do they sound? Are they consistent? Yes. Am I going to be able to work with them? For that longer period? Yes. And that was just as big a consideration as well. Have they got good enough experience? Yes. And then the last one was, do they sound TTS ish. And that that one thing was the thing that got rid of 90% of the people who we were casting in the end. And I don't I cannot give you a written or verbal. This is what you have to do to be a TTS voice because anyone could do it. But to actually get the voice that everyone seems to want and like and hear that isn't aggravating that sounds right. That's warm in certain deliveries with certain text. That's, that's not too cold in other ones, you know, that can that can say that, you know, I don't know. There was a Holocaust and a million Jews were killed. And that can also say that you've had a package delivered, and it's still all work and still make sense and still be fluid, and it's a really, really difficult thing. The only advice I can really say is be yourself, I guess. Maybe ever so slightly more positive than neutral as a voice. So not big head jazz hands, but But you know, but not not unhappy so that you're sounding warm and confident. Yeah. And another thing that's massively, yeah, interesting. Cool. Funnily enough, I would say, if I were to give it a percentage, there were some people who were relatively inexperienced, out of the 48 that I cast, but I would say 95% of them had been pros for a long time, because they knew how to really control their voice. So yeah, experience counts for a lot as well.

Toby Ricketts

Cool. Very nice. All right, pivoting to gravy for the brain. We've got to talk about the name, because everyone asks, and I do know the story. And people asked me and I say, I can't remember the story. It must not be that interesting. Am I correct?

Hugh Edwards

Okay. Well, no, it is quite interesting. So, this, it's a bit of a clang, I'm afraid. It's a family friend of my mother's actually, a chap called Patrick Stewart. He's an actor. Who did that one. Yeah. Who, who did a film. And it was called conspiracy theory. And there's a bit where he jabs Mel Gibson in the neck with some truth serum. I think it is. And Mel,

Toby Ricketts

should work on Mel Gibson. That's your work? Yeah.

Hugh Edwards

He jumps in there and Mel's freaking out? And he says, what is it? And Patrick says It's gravy. It's gravy for the brain. And I thought what a lovely phrase. And I was we were looking when Peter and I was setting up to incorporate the company for not only something that had a URL available, but also something that that meant something that was that meant something to what we were trying to do. And actually originally a lot of people don't know this is that grave, the brain was not set up just to do voice it was set up more as a sort of udimi type thing to do different types of courses. And in the very early years, we also recorded things like an art of service course, we did a drumming course we did public speaking, we did lots of weird different types of courses. But it turns out that better what you know is what you're good at. And me and Peter were good at voice. And so we kept focusing on it. And that's where we got all the traction. So we ended up getting rid of everything else. But gravy for the brain meant food for thought. And so that's what it kind of originally came from. But it had it had a bonus and it had a negative. The bonus was everyone remembered it. And secondly, that it didn't have the word voice in it, funnily enough, because if you look at every single other company in our sector, they've all got the word voice and it's somewhere. And it means that SEO was really hard. Whereas for us it wasn't. The negative, of course, is that you have to tell people what on earth it is. And so our marketing budget has been a little bit higher.

Toby Ricketts

We need to we need to take that phrase from the movie and somehow get right to use it. Can you use videos less than 10 seconds long or something? We just need to put that at the front of every all of our videos.

Hugh Edwards

Maybe? I'll ask I'll ask Patrick. Yeah, but yeah, it was his suggestion anyway.

Toby Ricketts

Oh, nice. And then we next next time you're seeing it for a beer or something? years. So that's pretty that's that's the year that does explain that I can I can remember that. I'm going to go away and look, look up the scene.

Hugh Edwards

It's a really great film. You should watch it. Yeah, it's Mel Gibson, Patrick Stewart and Julia Roberts.

Toby Ricketts

Big fan of Patrick Stewart. I think he's, he's, he's fantastic. Yeah, so we've kind of covered you know, come up to Christmas, past, present and future. We've covered the past we've covered the present a little bit, I just want to end the present with like, what some of the big moments have been this year for like the voice world and for them for you sort of personally in the in the voice realm. Not the voice realm, the size, but

Hugh Edwards

I'd mentioned that. So for me personally, I've really enjoyed working on feature films in the last few years, and this year as well. I've literally just finished working on the fourth Expendables film, with Stallone and Statham and Megan Fox, which will be out early next year, I think. And I've done quite a few other films that highlight for me working with Martin Campbell, who's a director who did Casino Royale and golden eye and things like that. And I worked on a couple of films with him. One called memory with Liam Neeson and guy. Oh, Australian actor, doesn't it? ESM IPs, yes. And another one called the protege with Michael Keaton, and Sam Jackson, which was great fun. So yeah, those are really, really it's been an evolution, where I sort of graduated into the Hollywood films, which has been really, really good fun. And it's also good for my CV and just massively fun to work on, you know, great party. Yeah, yeah, they are. They really are. And the Yeah, so and the premier has a friend too.

Toby Ricketts

So in the capacity of like, ADR direction, or like, what sort of how do you interface with the film?

Hugh Edwards

Yeah, ADR, with the principles and the secondaries, and then looping and doing the background looping tracks as

Toby Ricketts

well, right. Yeah. So is there, ADR? Now there's been contention, because I've always taught it, that there's a bunch of different ways. It's either additional dialogue, replacement, or automated dialogue, replacement, or something else, which one of those

Hugh Edwards

so it all means the same thing. Those days, it was all historically based on the method that you used to do it. Nowadays, it's all done on computers and keyboards and things like that. So it's, it's all just looping basically, crowds, and those sorts of things. The ADR stuff with the principal and the secondary characters, principle being the main actors, secondaries being the ones that are either on or off screen or put on for some other reason. That's a skill in itself, because you have lip sync to do. And, or you're replacing dialogue and replacing performance. And sometimes it doesn't look right. And people forget about breathing. And the only downside to it for me is that, unfortunately, it's one of those things that you you have to be so analytical that's kind of ruined films for me and TV shows. And now I can just hear ADR straightaway. And it's just like, they've done this whole scene apart from that guy. That's weird. Why would they not do that? While I'm watching it at the cinema, whereas I was oblivious to it before, like the vast majority majority of the world is, yeah,

Toby Ricketts

I was here that slight shift in tone, just like when I'm listening to audiobooks, and midway through sentence, I'll be like, Oh, that's a different recording day. Because something changes, like the mic position changes and like, and they their position changes and that everything changes. And I'm just like, oh, wow, that was different. Yeah,

Hugh Edwards

you have to have different ears, don't you for this? Yeah. So for me, that's probably the best thing. I also really enjoyed working on an animation this year, called jolt, which is just out, which is just out the film festivals. Now that was great fun. And then, I mean, seeing gravy grow, we're just about to release a great for the brain, Africa, with Emeka, which is going to be great fun. So I'm really pleased about that. And I have to say, one voice Conference USA was a real highlight for me this year, because we couldn't go last year. And it was, so it was the first one that I went to last year was just insane, because the US wouldn't let anyone into the country. So we had to send Harry to Mexico for two weeks to then go and run the conference from us, for us remotely, it was hell. So it was really good fun this year to go out there and see, see everyone and interact with everyone it was, it was great fun. For the voice world, the thing I'm most excited about really is speech to speech. I've been involved with that company, sort of behind the scenes, and it's just got so much positive potential for the voice industry. I get sometimes people are a bit freaked out by AI voices, especially because of the the profit capacity and the and the pace that it's going, no one knows where it's going to end up. And personally, I love that kind of chaos. Because as I say there's opportunity there but but the speech or speech one is something you can really grab on to and it's it's actors performing. And it's designed to do exactly that. So I think that's going to be great.

Toby Ricketts

And like you say, it's that's such an interesting counterpoint to the, the very strong movement into into the world of like, like everyone I've talked to in real life, the last couple of years, I've asked them about the changes that have happened the industry in terms of diversity in terms of like representation on screen and that kind of thing, and how that there have been historical wrongs where where, you know, the wrong people were hired to perform something. And this does throw this really strange shaped spanner in the works in terms of like, it's now just about performance. And you just harm performance. It doesn't actually matter what you sound like, which is it's almost like a counterpoint to that, to that the pull of that to one way and to the other way. So yeah, I find it very interesting.

Hugh Edwards

Yeah, I would say on that note, just as a quick tip for everybody out there with your voice contracts, and hands up everybody who is using a voice contract in every job they do. As I asked a conference the other day, and I and two people out of 100 put their hands up. So firstly, make sure you are. But in those voice contracts, you should be saying for every type of job you have now that your voice may not be used for any inclusion in future TTS, or speech to speech or any synthetic voice models whatsoever in the history of the future without my consent, because, theoretically, if you've done an audio book for someone in the past, and you haven't got that, they can then just go and create a model from it obviously own the rights to that one. Yeah, so the text, they've got the voice, text, they've got the speech, they can do great model with that. Can you absolutely for now. So just start putting it in your contracts? Good idea. Something you need to do. Yeah, that's, that's

Toby Ricketts

a very good idea. Absolutely. Is it better to be a voice artist today? or 20 years ago? Yeah, I thought I thought there was.

Hugh Edwards

No. You said yes or no. But then, then oh, now? I think it's just different. You know, I mean, the everything's a bit rose tinted, isn't it? You know, I mean, I remember sort of thinking when I was younger God, I wish I was sort of born in the 60s so that I would have been around in the 70s. And then I, then I would have been a rock star. You know what I mean? Yeah. Because it's just like to flooded now, and all this crap that you come up with when you're in your teens, and you're failing. So, yeah, I mean, okay, it was good. 20 years ago. But again, you had to be brilliant. And it was difficult, because you were driving all the way around the country, you know, to radio stations everywhere. So you didn't get to see your family as much. There wasn't anywhere near as much voice work in the market. So yes, there wasn't as many voice artists. Yeah, they weren't p2p sites. But there's so much more than eight so higher. Yeah. But then, you know, I mean, I still know people who are six, seven figure earners now, you know, and that's, that's not a lie. That's true. Yeah. So you just got to be good at? Yeah, so six openings still applies,

Toby Ricketts

those six or seven earners can now rock up to their home studio, in their pajamas. And, like work for about a quarter of the time that they would have had to before?

Hugh Edwards

Exam? Yeah. In your pants now, and we wouldn't even know exactly,

Toby Ricketts

yeah, I'll leave you to, to just, you know, do on their own for that. And the fact that I it's just amazing how the how the walls are falling down around, you know, where you have to be like, you know, geographically and I'm in the middle of the New Zealand jungle. And like, I still do all this work. And and yeah, I love that about that. It's it has democratized and a bunch of ways the industry.

Hugh Edwards

Absolutely. I mean, there are all that many positives of from the pandemic, but one positive for our industry is that it is exactly done that it's taught, or it's forced companies to understand that it's okay, and that we've invested and we sound good at home. Yeah. And that you don't need to go and pay a studio. And on that note, charge studio fees people, because very few people are

Toby Ricketts

like, Well, yeah, it's one of those things now that you can put it on a

Hugh Edwards

line item in an invoice and say, here's the 100 is a 200 pound for my voice. Here's the 50 pound usage. And here's the three hours 50 pound studio that I did. Okay.

Toby Ricketts

And yeah, so that's what they'll do. Yeah. Unless you've gone for on those auditions that said, you know, client will use complimentary studio.

Hugh Edwards

Yeah, who does that? Who writes client will give me that studio for free on an audition.

Toby Ricketts

Cool. Well, I have covered I think just about everything on my list. Is there anything that we haven't talked about that that you wanted to talk about?

Hugh Edwards

Well, look at that nice little row of One Voice Awards. I've just realized you. Behind you one. Yes,

Toby Ricketts

yes. Above the whiskey.

Hugh Edwards

For all Toby when Toby started working for us. He wasn't then allowed to work to enter into the One Voice Awards anymore.

Toby Ricketts

It's such a shame. Even check the terms and conditions for the Vox awards the other day, but damn, I can't do that either. Sorry, right.

Hugh Edwards

It wouldn't be cool. Thank you very much for having me on. i It's lovely to be on Oceania for once

Toby Ricketts

again. Absolutely. Um, what is what's planned for Christmas? It's coming up very soon sooner than I thought it was.

Hugh Edwards

is ridiculous, isn't it? So Christmas is going to be a very small affair. My children are Christmas evening with their mother for Christmas Eve and I've got on Christmas Day. I think Gareth program is going to come over some lunch and it's going to be a very intimate small sober affair. Yeah,

Toby Ricketts

I bet you'd be the best they really can. Yeah, especially in the winter of the I kind of miss I do miss a British winter Christmas because

Hugh Edwards

very cold here over here six Italy. Freely cheese.

Toby Ricketts

Yeah. Now it's it got up to about 30 here today. So yeah, some comparison I can use. So I got to the beach on Christmas Day, I think. But yeah, I'm really looking forward to seeing you all over there in May for the one was conference and One Voice Award. Absolutely. Yeah, I've already booked my tickets. So I am given. Yeah, but we'll talk more about that because of the time.

Hugh Edwards

Indeed, indeed. Well, thank you very much for having me on. I really appreciate it.

Toby Ricketts

Thank you very much for for coming on. It's been great. Take care everyone.

Amy Walker - Accent Expert Extraordinaire!

I sit down with arguably the best accent specialist in the world, Amy Walker from 21Accents, to find out what makes accents tick…Why we have accents… The best way to learn accents… Plus a whole lot of fun along the way!

Here is Amy's Video we reference: The Quantum Physics of Accents: https://www.youtube.com/watch?v=qKPVrZa_z48

Find out more about Amy and learn an accent with her at www.21Accents.com or watch her channel @21 Accents

Here is a transcript of the interview:

Toby Ricketts

Hi welcome to VO life. Today, we're really excited to have an accent expert on the podcast, Amy Walker, who I consider to be the finest Accentologist the world has ever seen as well as being incredibly talented and beautiful. And she's on the podcast right now. Hello, Amy.

Amy Walker

Hello. Wow, that was that was maybe my favorite little intro ever!

Toby Ricketts

Good. I aim to please. We should warn the viewers that it's quite possible that we're going to be slipping into a lot of different accents today. Because that is kind of the point of this interview is to show just how amazing you are at accents and just explore the entire world of accents, which I I've been fascinated with for as long as I can remember. And I'm sure like you have as well. Take us back to like when you first like realized that there were accents and that you could kind of sponge them up?

Amy Walker

Yes, yes, the sponge days. They're still I'm still a sponge. Probably watching Mary Poppins. And just my brain. I remember laying in bed at night. And my brain would be going over, you know, Ellen's lines. She for those who maybe haven't watched it quite as many hundreds of times as I have. She was the the maid. Yeah, like the one who would take care of the children. And it wasn't really her job to take care of the children, but she would anyway. And so like the difference between how she would talk and how Mary would talk and how the cook would talk. And she'd say things like, you don't underline critical to them, too. Yeah, you know, I found there was a banging around the cage. And I was like, What is she saying? They look like words, people apparently understand what she's saying. And I would just roll those things around in my head. And I would remember the shapes of them. And especially what was really helpful is when I would watch musicals, and there were lyrics, you know, because then I go, Oh, I know this word, something, something something and it would rhyme with that. So then I would be figuring out what the words were. And then from there, I would go. Okay, so that's how we say it. If we're from there, or you know, Mary says, HD to the system pool. And I'm like, okay, so it's not St Paul's, but you know, some pools. So then I would just, like log those things away. And I guess by virtue of her being there, and not everybody in that show sounding the same. Last year, did Van Dyck

Toby Ricketts

bring it up? I was gonna bring it up, because it's so funny that we first learned on Mary Poppins because like the number one worst accent of all time, of course, appears Dick Van Dyke has just beautiful rendition of a Cockney accent, which is so bad, it is actually good. Like, it's an accent all unto itself.

Amy Walker

All unto itself. And, you know, they didn't give people the tools. Then this is pre YouTube. Yeah. I mean, I, they probably what did they film it in England? But like they just was, you know, your Dick van Dike - Go ACT!

Toby Ricketts

Yeah, absolutely. Yeah, go back to go go. Like that's what he he is when he is a Cockney accent, which I think is fascinating. And strange. He brought me problems because I didn't even remember the maid or that she had a different accent. Possibly, because I grew up in the UK and British TV was kind of full of different accents. Like to certain extent there was like that, you know, I know BBC had a lot of work going on in Birmingham and a lot and all around the north and the south. And so there was always this kind of accent variety. Whereas I guess it's kind of different in the US where there's like, standard American, and it's, it's that all you get on TV pretty much in America.

Amy Walker

I mean, when I was growing up, yeah. Yeah. Unless it's a character piece or a Disney, you know, or a villain. But it was, it was just mostly and they didn't even call it standard American is if there is such a thing that it would just be like, no accent as if somebody could not have an accent. And then other people had accents. So you know.

Toby Ricketts

Yeah, I still get in there. Yeah, there's there's still so many briefs that come through from my US agents calling for an American accent. They just say no accent, but don't even say that American accent but like, you know, standard or GenAM as it's now known as but that it's still kind of a hangover from the days of like, oh, you're on screen. Well, you know, you're this kind of vanilla flavored. Kind of California like California accent la accent feels like it's the standard American accent right?

Amy Walker

Up. Okay, so there will be contention about this. In my world, since mostly it's the world of film and Have you no entertainment? Then I would say, Yeah, most of the examples that we're going to have of a general American are going to be from California and are going to be that accent. So there are mild differences. But you know, in a Midwest, so initially it was based out after two white guys in Ohio. There are some mild differences there to hear. But I would say the last like several decades, it's really more more of a callback, not like a necessarily an uptick California, like this kind of thing. But, but those shapes.

Toby Ricketts

Yeah, absolutely. Yeah. And it's yeah, it's just like, while you're sort of going through the different states in America, I was thinking back to like one of those, those American accents that was just for TV, which was the Mid Atlantic, like the kind of newsreel stuff that it was like, wow, the ships arriving on the car, that's our dardardar, like, there's that news really kind of voice which kind of had it set right in between those two things. And, and, but it's interesting that that that accent kind of faded fell out of favor. And now when you do that kind of accent like this, it really places it in time, as well as space, you know, and I feel like there will be more examples of that, throughout the ages of like, where a specific accent was used a lot.

Amy Walker

Oh, yeah, time periods. Absolutely have accents. Absolutely. The 70s Nobody talks like that anymore. You know, when you watch some Spike Lee or like Scorsese, or, you know, when you watch some things from or Saturday Night Fever. Nobody talks like that anymore. They're just certain it's not even just jargon. But it's just there's like a, there's a tambor difference, there's a vibe, like when we color grade film, it was the vibe, when we color grade film. And we're like, these are the tones of this era. It's the same thing with voices and you hear it in singing. Totally, you know, there are different styles or different harmonies, different shapes, you know, the 90s. You can pick those those particular flavors. So, as actors when we're playing those eras, if we don't tune into that, to me, we're doing a disservice because we're we're bringing in ways of talking that didn't exist, then.

Toby Ricketts

Yeah, yeah, that's very true, isn't it? It's an it's like a state of mind at the time that that comes through in the voice like everything does. I mean, that's the thing when, you know, you've taught a lot of people to use their voice as have I. And this thing about like, your authentic voice, or at least like finding your authentic voice, so that you can then change it and like, adopt other things. But it's like how you're feeling at the time. And how your state of mind is, is so crucial and kind of delivering certain things. Yeah, that's interesting. Speaking of, you know, how you feel authenticity, etc. You've just come back from Washington, DC, where you and when you filmed, or at least by you tell us about it. It's called the quantum accents, right? You've got this new video out, which I've just watched, and it's fantastic. It's about stereotypes, conditioning, code switching. Tell us a little bit about this project and kind of how it came about.

Amy Walker

Hmm, thank you. Yeah, the quantum physics of accents is. So this, I was invited by a wonderful museum in Washington, DC called Planet word, it's brand new. And they, they had this gala opening planned in 2020.

Toby Ricketts

Wow,

Amy Walker

didn't get to happen until, you know, October of 2022. So fortunately, for me, that meant that they found me and wanted to bring me in to perform something and I was asked to serve requests, I get a lot, do a bunch of accents. Like, I know what that means to you. And with like, I mean, it's with total respect, because their mission at that museum is absolutely my mission also, which is diving into what makes language language and communication and authentic communication and honoring all the different languages and ways that people communicate. So, but I hadn't been there yet. And so it was like, they wanted me to kind of do a tour of accents or maybe show people how to do accents or something. But I like to do something that has some Pith and juice dives into some places. So okay, I can make something. Some purpose. So unfortunately, I had some months and I just started rolling this idea around and, and working with it and building it and we're, of course I do do those different accents and, you know, get to explore some different things, but it's so that we can dive into that journey together and hold that space together and really Go to some, some shady places and some fun places and yeah, some

Toby Ricketts

more about harboring Well, yeah, I found it very mind altering, I'd say and and just the way that you, you bring about this, this whole thing about accents, and we've been familiar with it our whole lives and television and things has, has definitely, like used this idea of sort of, you know, touchstones and stereotypes a bit sort of too much like to some harm, and, you know, people have have have found their differences a lot easier than similarities in the past. But I feel like that is like we are on this the crest of this change at the moment where, like, attitudes are changing to exactly this kind of thing, like how people are perceived through their accent. But you're saying it's like, an exciting time to be in the space? It is, it is. Yeah. So on that note, like, are you concerned, like this has come from a position of being concerned over the last sort of two or three years, you know, we had in the voiceover world, we have the Simpsons voices sort of coming under fire and admitting that they kind of, you know, they, they regret some of the decisions back when it was kind of okay to do accents that were kind of insulting to people and a culturally appropriating stuff. What's been your journey through that sort of stuff, because as someone that does accents, like we, it's, it's difficult to write the line of, of being able to talk like someone else, and then to do the stereotype and overdo it and, and be unkind, you know, it is a fine line to walk. So how have you sort of navigated that space in your career?

Amy Walker

Yay, important topic. Because it's not just kind of harmful, it's very harmful. And so many different angles. I want to go out with this. So, you know, it wasn't okay. It's just that white people among white people decided that it was okay. Because we weren't paying attention. To what to Yeah, we weren't paying attention. Yeah. So. So, and with VoiceOver nobody sees the actor. So, you know, when I first started in voiceover, I got all kinds of castings. I have even been at a job that I booked for something, you know, for a white character, that then they were like, Oh, can you just do this voice? And I'm like, What? No, you know, and so I started having to say, like, can you do the voice of a black boy? No. So, um, or not even can you just like, oh, and then you can do this, this character, also, because we booked you for the whole four hours. So I had to start just being really clear, also, with my reps, like when I turn something down, saying, I'm not turning this down because of this, and this. And, you know, because that job should go to a person than out one of the bazillion brilliant actors of that actual ethnicity. So, so I think, like, with more people speaking out and more listening, this going on in the industry, it is changing, you know, I definitely see more breakdowns that that just state the ethnicity and, you know, we get a lot of sometimes it's still really confusing, where they'll say, open to any ethnicity, but you kind of get it feeling like the reference that they're choosing or like Rashida Jones, do you think it well, so? Is it a texture thing, like they'll say, it's a texture thing, but I'll just, if I feel like I know what they want, and what they want is not light me, then I will just not. So it is something that's very, very important, especially for white people that we're not, you know, anytime I do an accent at all, it is with compassion. It's never to, to make fun of anybody. It's to. It's like, it's with so much love and wanting to feel what it feels like to be different, you know, to be from different lands. And, you know, that's why we act, right?

Toby Ricketts

Exactly.

Amy Walker

So, but I definitely have increased in my sensitivity over the years to in realizing more of the impact of even when my intentions are loving, that just - still what I represent. And and because of the history of so much harm, that it the intent and the impact, don't equate. Yeah, so I just I'm very intentional about which accents I do.

Toby Ricketts

Yeah, it's fantastic. And I think you're right that it does, like you know, it's coming back to like imitation is the highest form of flattery. It's like I want to do your accent to really feel You know how it feels my mouth? And because I love the sounds that that you know, that you make when you talk. But Yeah, doing it for the right reasons I think is so important. Speaking about sort of, you know, you know, adopting, you know, accents that that people have from from other cultures and stuff, do you think some people are naturally better at some accents adopting others because I've, I've always found that when I've been around people with strong accents, I will just start to do it, like almost involuntarily. And, but when I've tried to teach accent to some people, some people like my, my sister, for example, who also grew up in the UK moved to New Zealand, she's still sounds like she got off the boat yesterday, she doesn't even hear the fact that she has a different accent. And everyone's sort of talking differently. And it's a bit of a spectrum, I think in between that, that there are the total sponges. But when you sort of, you know, teaching people, do you think some people are naturally just just pick it up quicker than others?

Amy Walker

Yeah, I mean, I think it's, there's a cross section of natural and practice, for sure. We all those of us who are hearing are all growing up little sponges. And so we first learned to sound very much like the like, who were hearing, in my experience. What happens even with people who say that they're tone deaf, and we're working on singing, I know they're not tone deaf, because they would not sense when they talk. If they were tone deaf. We are very specific, very specific data in how we talk, you know, just those those particular melodies me. And if I go, you know, what I'm saying just from that tune, all right. All right. And like those intervals, if they actually were deaf of tone, they would not be able to hit those exact intervals. So that means to me that there's some interference in how they're listening and what they're allowing themselves to do. So perhaps they were told to be quiet, perhaps they were told that they can't sing, or that they sound bad or something. And so different things can happen. Sometimes. People turn off a part of that hearing, and then just like, start going and sing more, or sometimes they get quieter. And sometimes the ones that just go and they go like, well, we're going up. So I'll just go up in some way. It's like that side of perfectionism that, that will just do something and get it out there and be like, well, I couldn't, I couldn't be perfect, because because I can't pay attention to it, because I don't have time. And on the other side of that it can be so so much focus and so much constriction, that then there's another piece of it that they're not listening to. So the fascinating thing for me and why I love coaching is because it's just about opening into what is what are what doors need opening in the brain of this person who grew up doing this thing where we just sponge and repeat.

Toby Ricketts

Absolutely, yeah. And, yeah, it's interesting to find those kinds of trapdoors, or those, those things that, that do free people, because like, it's amazing when you give people permission, sometimes people don't even know they need to be given permission to do something, and they don't even know it's an option until you say like, I love my one of my art friends, we used to just like muck around with, you know, roleplay and stuff. And there was this really sort of quiet girl, and he was like, you know, what do you think the loudest sound you could possibly make us like, just give someone permission in a quiet room. And just like, you know, with soundproofing, you just say, We're gonna, like make the loudest noise you've ever made in your life here. And just like the ability to just shout and make noise is so freeing. And you realize this lets you do this at any time, it would have implications sometimes, and it may not be appropriate. But you can do it like it's, yeah, I think the same goes with, with with accents. I still even though I do accents professionally, like for a living, I still feel embarrassed when I go to parties and people or website, people say, Well, what do you do? And I say it, you know, to voiceovers and all these different accents, and they say, oh, and then and I'm like, Oh, you don't want to you know, I don't want to do I don't want to do it. And it's just like, it's, it's still something inside me that says like, that's not how you talk, like, Oh, what if What, if anything is really bad, or like, you know, all those kinds of voices. So quelling those voices is a big part of the of the journey. What what are some of the other sort of processes do you have for learning accents? And you've got a few different tools in your box?

Amy Walker

What do you do? I do. Um, I really wanted to add a note on to what you were saying about the previous question. Yeah. Because I didn't get to that part about the, about the work. So there's that part of that about maybe having a facility maybe having an interest in wanting to do that more and wanting to explore it more, maybe having a musical ear, and then there's putting in the time because, you know, and you know, from living in another country, I moved to Australia, and I could have just kept my American accent but it made a lot more sense. That's me to not. But even prior to that all every play I did as a kid, I was working on some kind of an accent because I knew to me this is part of my job as an actor. So, and then you got to test that out, right? You got to go to a shop. And then when they say, Can I help you say, yes, thank you, I'm looking for a cardigan or something, you know, and you get so much better service. But then you meet someone actually from England. And then you get tested even more. So, you know, living in Australia. Where there Ozzy, so if something sounds different, I will No, because there will be like a. And then when you get to like for me, it was about three days where they'd say, like when I was at uni, and if they were talking about how growing up in Sydney, or growing up in Melbourne or something like that. And I was and they'd say, Oh, yeah, did you know was it Sydney for you? And I'd say, oh, no, from Seattle. But you don't have an accent. So then you know that you're, what you're doing is working?

Toby Ricketts

Yeah, yeah, absolutely. And like I say to my students, if you ever really want like, if you feel like you're kind of getting confident with an accent, then just go out to a different restaurant or pub for an evening and just method it out. Like just adopt that character. And it's like, it's the most like, adrenaline infused thing you can do. I remember even just ordering pizza, when I went to the States, for the first time was just like picking up the phone and going, oh, yeah, I want to order a pizza. And it was just like, oh my god, what if they know what if they know? And then you realize it's like, even people from America speak differently. And even if it's wrong, they'll just be like, Oh, this guy's from a weird part of the US or something? Like, it's it's so funny when you get into that. But there's mind games and, and yeah, doing the whole method thing where you just, you know, you put yourself out there and there was a risk of failure, then because you're like, if they realize that you're you've that wasn't quite right, then like, there's this social cost, you know, of you have been going and you have to explain and you're like, oh, actually, I'm just from New Zealand, I was just trying an American accent. And, yeah, that's, it's a great way to do

Amy Walker

you have to you have to be able to do it with that kind of pressure, or you won't be able to do it. That you want.

Toby Ricketts

Yeah, yeah. Speaking of another question that actually came up from a conversation I had with a buddy Scott tunnocks, who's a British voiceover artist over in the UK, and we were talking about why the further you get from your own accent, like, the easier it is to act like you can, you can put on this kind of, it's almost like a cloak you can put on and then like, it allows you to kind of get into the role, as long as you kind of know that accent quite a little quite a bit, then you can, you know, it allows you to kind of, you know, go a bit further than you then just using your normal voice like that. So if you ever had an experience with that, where the further you go, the easier it is to kind of get crazy on a character.

Amy Walker

I think it takes us back to permission. Yeah, so if we, by giving ourselves permission to be someone quite different, we allow ourselves because we're not actually a different person. You bits in the kaleidoscope, you're just mixing them around in a different configuration. So I think like when I realized that, that was the biggest freeing moment for me of like, Oh, I'm actually initially when I was a kid, I wanted to be different people. But you're really not. And so there's something about that, that freed things up in my life as well. But then also like great, well, then I can go anywhere. And I think I mean, I'm probably more interested in characters that have a different life experience than than mine just because I'm living this one. But in terms of freedom I think it's it's I don't know if I felt more free or less free in any particular role. It's just about being completely inside it. Like what how do you I guess I guess there's a spectrum of distance between this accent and the other accents, but

Toby Ricketts

yeah, yeah. Yeah. Because that's true, isn't it? Because yeah, it's not it's not a linear spectrum. It's a spectrum with all these different points. Like yeah about with all you know, with like, I've always tried to come up with this kind of like a color wheel for accents. Right? Where because like, it's really okay, if you take American you take British and you take Australian and New Zealand that the vows in Australian are closer to American vows. And the New Zealand are closer to British. So that is it's kind of a spectrum like for certain words, not all words, but Got it? Yeah, yeah, like so. I'm kind of fascinated. I'd love to can't let it come up with a color because the other really interesting thing is that some accents especially like New Zealand and South Africa have lots but and and Boston have have direct correlates that go right through so someone from Boston will say something. I can't think of one right now. Can't count can't can't, they'll say count can't. And we didn't New Zealand say count as well. And so like sometimes, like when you're watching something with a strong Boston accent, it's your brain just goes well, he just like spoke with a New Zealand accent for a second. Ah, yeah, and because there's there's just these like little portals through to that, like I that's exactly the way I say that and my accent. And like, there's some really interesting ones around the world. Like the fact that like a really heavy Welsh accent sounds a lot like a an Indian accent. Very similar. Very similar pattern. Yeah. And it's really easy to spill over from one end to the other, like to get that kind of that pollution that comes through. And I mean, and obviously things that are geographically close have similar things like my Scottish and Irish always gets, like quite confused, it's very easy to spill over from one end to the other. We should work on that. On the accent, we'll the Color Wheel of accents and see which vowels are shared and which aren't. Yeah,

Amy Walker

I wonder if somebody's probably done it. Maybe not. Get on it, Toby.

Toby Ricketts

I can own this space. You do a lot of accents. But you must have one that you enjoy doing more than others do you?

Amy Walker

Favorite everyone always asked to revive it. Um, it just depends on what mood I'm in. You know, sometimes, like, I don't know, I just like every, every script, every scene I ever do. I do one pass with just like Brooklyn, you know, one passed, just like something from New York, because there's something gonna come out that I'm going to fight for hada that I'm just gonna say and not like pussyfoot around, I'm just gonna say it. And so I want I want like that passed, which I'm not going to do but it's like, it's like a layer of paint, I just want to know, is there right? And then I also like a Scottish past as well, because it's quite different. So when you're working a scene, and you get into a few little partner, and then you do a Scottish person, it's completely differently. It's totally gonna break up all those patterns, you see, because our rhythms different the melodies, different, all of that stuff. So I like to do those things and kind of break it up. But favorites is kind of a mood thing. I really like Australian.

Toby Ricketts

mean, it reminds you of a time in your life. You know, these some of these accents can fly again, with permission. Can like if you've got that character, like your Brooklyn one, it's called Big and bombastic. You know, so unapologetic, and, like, I like how, like you allow yourself to do different things with different accents. You know? So maybe that's, that's such a great technique of using different accents to find a different truth in scripts, you know, to find a different power, like poetry around it, or Yeah, or some other truth. That's a really interesting idea. I love it. I love it.

Amy Walker

I suppose most natural for me is usually in English. Yes. The great tingling around the house. And yeah, yeah, exactly. It's so many layers in there of what's said and what's not fed and what's implied.

Toby Ricketts

Yeah. But do you ever get stuck in the neck sense, because when I tend to break out my South African accents, I sometimes get stuck. And then everything in my head, my internal monologue starts to turn into South African men. And I find it a bit strange.

Amy Walker

I think I when I lived in a little village, in, in western Washington when I was 16. And there were a lot of people there from from Wisconsin and Minnesota. And they'd say talking about, we're talking about it. And that is a sticky phrase. So I'd be talking completely normally, normally, I'm gonna erase that I would be talking like my self that I sounded like at the time, it was very much like myself now but maybe a little higher. And then I'd say yeah, and then we were talking about it. Or sometimes after I lived in Wellington, I would come home and it was I would just say yes, and they say are you saying yeast? Word?

Toby Ricketts

Yes, yes, yes, of course. I mean, the New Zealand I you know, funnily enough within your New Zealand accent like that was the moment when I was like, this lady knows what she's talking about. Because I have come across so few people doing accents online, who can do an actual New Zealand accent because like, it's such a, like, you hear from people who are trying to learn accents that it's like it's the craziest accent as well. To all over the place, and sometimes they really flit in like, just just like the whole mouth position is really, really interesting. But it seems to like be really popular in the states like Flight of the Conchords. There's Taika Waititi doing his thing with Korg. And just this beautiful understated New Zealand humor that seems to be subtly permeating like the American scene. And it kind of comes back to the accent in a way because it's so unusual. And so kind of flat and kind of like not sure of itself. And we all like go up at the end of every sentence. Which which, which is really interesting. Can you talk a little bit about the New Zealand accent? I liked your story about the the phone card that you tell him the quantum physics video. What was your journey?

Amy Walker

Honestly? I tend to put my pen in the phone booth.

Toby Ricketts

Yeah, exactly. Yeah. Yeah. What was your journey with an accent? You moved to Wellington?

Amy Walker

I did. I moved to Wellington from Wollongong, Australia. So I, unfortunately, had gotten a tainted view from my beloved Aziz Olivia. But like so there's a you know, there's a bit of a rivalry, I would say, between like, we invented the path. Taliban,

Toby Ricketts

they steal every good thing we have. Like, yeah.

The Taliban so much inhuman, irrelevant.

Amy Walker

So much. So yeah, so I was there. And it took away moment, because I wasn't like, in at uni in Australia, I was around people all the time. In New Zealand, I was looking for a place to live. I couldn't work. So it wasn't I wasn't as immersed. And I came in with a bit of didn't realize I came up with a bit of judgment. So about a couple of weeks in I was like, what's going on? Why aren't you picking those up? And so I think there was a an add on at the time. PHMSA. And it was like it was it has so much apptech Like aggressive apptech that I kind of like I started to just love like, There's something so genuine and sweet that I experience from a New Zealand accent. That's like, you have to come into any interaction like whether you're just buying coffee. You have to have what I what I lovingly termed an arsenal of pleasantries, because you can't just walk up and say you're a black, a black, white, you have to say, Oh, hi, how are you? I'm good. How are you? I'd like to order something. I'm okay. What do you like to order a coffee? Okay, what sort of coffee? Would you like? Oh, I lovely. Would you like and it's just like 18 steps?

Toby Ricketts

Yeah, yeah, exactly. And each one of us has to be like, is it okay? Is it okay? If I have a flat? Oh, no, no, no.

Amy Walker

Okay. Oh, sweet. Wonderful. Sweet is quite sweet. But I realized that I didn't take a full breath in.

And so after about a year and a half the difference between it just being okay to be you and say what you want to say, I realized I was in my nervous system, which is not bad. It was just something that started to feel less authentic for me and how I wanted to be in my body. Which isn't to say that I couldn't find a way to do that. And to have a kiwi accent. I just found that. For me. That was my experience of it was more sort of this sort of energy in that way.

Toby Ricketts

Yeah, absolutely. Yeah. So talking about because we've been, you know, you've been swapping in between accents. And it's kind of your thing that you just like bang, bang, bang, go between them, especially in a want to talk about your, your chasing X sensors with Jim measurement, which is fantastic. But like, what do you what tools do you use to switch between them as like? I'll ask it won't give examples. How would you treat them so easily?

Amy Walker

Ah, it because I burned through the hard part. But when I was at this, just random idea back in this little website called YouTube long ago before it was Google before there were channels before there were ads. I was a struggling actress in Philly. Trying to figure out how to let casting directors know that I could do you know if it wasn't an accent that I could already do? I would learn it And you know, be able to do it. So I thought, why don't I just make a little video where I introduce myself in 21 different accents and a single take sounds like a catchy number. And so what? This whole idea, but the switching and I knew that switching was the hardest part. And so and I intentionally put accents together, like next to each other, like Australia, to Kiwi to Australia, and like, Irish to Scottish because I knew that's the hardest part, like anyone can take their time and get into the zone and come up and do an accent and then cut and then get into the zone and then cut. And if you find like a lot of the videos that happened after that there are cuts, you know, there's still it's still rare to see somebody not cut at all. So I just kind of knew intuitively that that was the hard part. So I spent a lot of time practicing. Where did those things live in my mouth? Sometimes when they're new, you know, some people have like a particular line. And sometimes I've used that the moment. Yeah, yeah. Or like, or a little line from a movie or something little I'm your uncle Argyle that will get me there straightaway. So if I spend a wee moment I might do that. Or I might you know, something, or

want to be a pair. I don't like crazy. We mustn't panic, we mustn't panic.

So, um, have your little ones, that'll get you there. But then at some point, you have to it's just the practice of over and over and over. So that you don't have to, like have a little screensaver moment where you're doing the line secretly in your head before you can jump. Yeah, it's worth it because it's rare.

Toby Ricketts

Yeah, and I feel like you've got to initiate that muscle memory that happens in your head. That's just like, like, like driving I was compared to driving. I mean, like driving is an insanely complex series of things. There's so much going on. There's brakes, pedals, clutches, gears, children music on the radio, other road users and yet we just like sail through it, because we've been doing it for so long. And I feel like it's the same with accents that you you learn all the gears and and all the different stuff. And then once you've committed that to kind of like your motor cortex and your and all the parts of your brain that that likes doing that subconsciously you can think about the acting and the performance and the music and all the things that you know we do when we're speaking in our most comfortable way of speaking. So like do you do you have committed there's still some accent where you feel like there's still a bit of horsepower going into the accent?

Amy Walker

Sure, I would there are plenty that I haven't really learned all the way because I never get them you know, I mean, I don't I don't have breakdowns for them. So or like maybe I've had one ever and so I'll learn it up for that and and then like that RAM is gone. So yeah, definitely. The ones that I keep are the ones that I

Toby Ricketts

Yeah, absolutely. And you have a kind of a like, Do you believe in the kind of the masculine that you've put on the mask? I know that's a big thing in enacting of putting on the mask but like, were you? Yeah, like like more about where you feel in your mouth and then your body language your body comes into it as well to remember Excellent.

Amy Walker

Oh, yeah, it should start in the body because it's coming from this pinball machine, you know, ricocheting off all these trot traumas and sore spots and desires and things so you know, we want it to be free and connected we don't want it to sound from the head up like you're thinking it we want it to feel really organic. So

Toby Ricketts

what was completely forgotten the body and I've lost it yes, we can quickly move on obviously, I think you I think you did answer a and I think I wanted to talk about was like an English as a Second Language accents, which like I've I've never really been good at like doing different like French accents. German so when the person is not actually speaking, like with their native tongue is not it's not it's not English. And so it's their it's the effect of their spoken language that is affecting the way they speak English. Do you have a different way of learning those accents because I really struggle with with with with different European accents and making them different enough without being making them offensive, you know, learning those different tropes.

Amy Walker

So the important thing for me is that this person is trying to speak correctly. No, they are trying their best to be understood to pronounce the sounds the best they can Okay. So you have to have some kind of an understanding of the language itself. To know when this person looks at these letters. What is their first thought the first thought is O th To know that it's the, you know, oh, I know that it's, you know, and or ah, or E instead of F, or, you know, so when you when you are coming from it from the place of first understanding how that person would say those letters in their language in French, for example. And then as, as I'm listening to my references, then, which for anything, and we can get, I haven't forgotten that question about how to learn accents. So, for anything, the references are the most important. And I like to get video whenever possible, because I want to see how they're how they're holding their body, I want to see how their, what their mouth is doing, what their tongue is doing. You know, all that is important information. And of course, you need audio. And then it has to be very authentic. Because there are little little bitty bitty things that would that you need analog that can be lost in translation, it's wonderful to have a coach who can teach you how to pay attention to things that that you're missing. But for me, for the most part, I'm soaking things up on all these subtle levels that I can't like, it's rare to trust that somebody else has gotten all those levels. For me, there are a few people that I that I'll work with, when I have an accent that I need to get for something. But yeah, I need to trust that I'm getting all the little subtle information to. So then, when you're watching somebody, if possible, watch them speak in their native language, also. So you can see oh, this is out there, though, the mouth is a little bit forward for the tongue, you know, for the lips as well. And then what are the melodic patterns? The youth? You know, you know, what are the different melodic patterns that they're using in their native language? What translates in? How do they even interpret what our patterns are? Because sometimes they're right on and sometimes they're a little interesting. Where do they place the emphasis on those syllables? Because again, it's, they're doing their best to speak that language. In, you know, in American English, if they're, if it's for American or British English, which is another thing. So if I'm doing a French person, depending on the project, I will often skew British English because that would be more likely, unless it's a project where it needs to skew American English. So that's, that's kind of the first question. And then, it's really important to not go, oh, well, French people can't say th the same way. So it's always going to be z. So every time they do this, it will be this, this, this is an all you can hear when you're listening to them is zero, this is no, they see that that's a th, they probably learned for this amount of time in school or wherever they learned it, that it's or the and they're doing their best. And sometimes they might say these and get it, you know, pretty well, it might take a little more effort. And sometimes they might not. Like I said, sometimes they might not. But that one kind of blends in in a way that's not just going to stick out at you. So this is a tiny glimpse into, like I'm paying attention to, what's this going to be like for the listener is anything going to pop out and be maybe correct for that accent, but not understandable enough for this audience. And so if it's not understandable enough, what's something that I can do where maybe it takes a little more effort, but they'll get it closer to the actual sound. And then I'm going from that level of, okay, from that baseline, they're looking at it from this language, and then from like, that particular person, so you get to add in things about you know, their status and, and their loves and how they might really enjoy one particular word. So

Toby Ricketts

Well, I mean, the thing that I've realized in sort of studying accents and trying to get always trying to get better, is how it's like fractals, like the closer you start looking, the more detail appears and the closer you look at that detail, there's more detail all the way down, you know, it's like and then you get to the individual person I know like, like, you know, when I studied with you, just the way that someone speaks with their layers of accents and life experience, etc. And, jeez, that that whole is just as deep as you want to take it, isn't it? Yeah. Unfortunately, absolutely. Like dialectical things are important. You kind of got there with it with the French accent there in terms of there are certain like, when you're especially when you're improving with accents and and or If you're trying to improv around a script, there's certain words, which will authenticate the accent that you're in, you know, certain things that they say in the ER let you sing with Minnesota. Like that. That's that little mnemonic that they have up there and, like cured. Exactly, yeah. So how do you first one I also back up, like when you were saying about, like finding a reference, when you're learning accents, to find these little dialectical quirks and to find these, like quirks, how do you make sure that thing you found is not just someone trying to do an accent because there's so many people on accent on YouTube trying to do accents. Not all of them are as, as technically proficient, as, as yourself. And some of them are sort of like, they kind of put you in the wrong direction a lot of times. So what do you have any, I mean, obviously, you know, what your your sources, but there are other methods that you can use to try and find actual people. Specially, yeah.

Amy Walker

So I love the accent tag on YouTube, because that, for the most part is not actors. I love actors, I am one, but we think about how we sound. So if your reference is an actor, even if it's an interview, they are thinking about how they sound and if they're from somewhere regional, there have their judgments that come with that regionalism. And so they might be softening it or skewing it a little one way or something. So I like just people who were, Hey, I saw this accent tag thing. And so I'm just gonna do it. And you know, I don't care if they have one follower, if they're from that place. And it's been very genuine, what I found, and you have to, you do have to kind of search. But in case you're not familiar, the accent tag is a is a tag where there's a couple of them, where people will say where they're from, and they will read a set of, or the answer, they'll read a set of words and usually answer a set of questions. And then, hopefully, they'll talk a little bit at some point in the video and just be talking about whatever catches their interest. That's the gold for me. Because even then, they're trying to answer it, right? You know, they don't want to be stupid, all the things that that they've get. And so it's interesting to hear how those how they'll say those things. And it's sometimes it's nice to hear the same word or phrase said in reference, because you can say, Oh, I see how that's different. But then the gold is when they're just talking, soak all that up, what's their cadence? What, you know, what are all those bits and pieces. There's the I the IDA, that international dialect of English archive, which is really hit and miss. You can be used to be one of the only and but it's just very rarely, I don't know why they choose the people who choose. Like this person was born here. But then they mostly lived there and then lived here. And then like they it's not usually very precise in terms of like, this is a pure specimen.

Toby Ricketts

Yeah, exactly. Yeah.

Amy Walker

Or maybe it is, but they they were born and bred in 1950. And nobody talks like that now. So yeah, that's my favorite.

Toby Ricketts

Yeah, that's, that's cool. Do you ever for roles or for fun, mix accents, kind of mix them up. Like this is a person who was born here, and then moved to this place? purposefully.

Amy Walker

Um I've heard that. I'm, like, sometimes they'll say, a light accent. And I'll take that to mean the same thing. Or I've had a couple of interesting ones that were like, We don't want a we want a non distinguishable European. Just like, What the heck is that? Or, you know, I'm someone a different species, or a toaster, or an elf, you know? And so we're you where you get to have fun, especially when you're making something up that's like another species. Because then you can take certain sounds from certain things, but then you're having to make sure that you don't ever get into like, this is obviously German, or this is Russian or something like that. Yeah, that's, that's fine. Yeah, I haven't had one. Because it can be really hard for people then if you're mixing things, then usually, their brain would be like, where are they from?

Toby Ricketts

Yeah, exactly. Yeah, that's what you just said. And it's, I've definitely found with my mixing my sort of mid atlantic stuff that I do for for like corporations that don't want to sound like they're just American or just British or whatever. Like, it usually lands sort of somewhere in the mid atlantic with maybe a pinch of Ozzy or something. But like, you don't want to sound like you're doing a bad accent. And I feel like there are rules that you learn with each of those accents. And you don't break any of those rules, but you don't sort of commit to any one kind of Val thing like it's it's an interesting kind of process to try and to try and go right we're gonna go like yet like like halfway between kiwi and British there was like an anglicized Kiwi or or or you know halfway between Ozzy and Ozzie and kiwi is kind of interesting because you kind of lose the clarity of those those different handles that you have on the accent. Yeah, that's fantastic. So coming to the end of the interview, is there anything else that we sort of haven't covered in the interview? I do want to talk about your fantastic accent website. 21 accent?

Amy Walker

Yeah, yeah, so the most important thing of all, is recording yourself. When I didn't really straight up answer the question of how do you learn a new accent, but you really can't do it. Unless you record yourself and have any idea how well it's translating what you're doing. So, you know, I definitely video is great, it's nice to have some some passive listening as well, I every time I'm watching a film, I'm also sponging which is great. But when I'm learning a new accent, or I'm doing the voice match, I will take the audio, the sample audio, I will drop that into my, my audio software, whatever that is for the logic, pro what, whatever, GarageBand anything. And then I'll take a little piece, and I'll copy that. And I'll go paste space, paste space, paste space, maybe six or 10 times. And then you need to have times or at least for me the many ways. And this is like when you want to nail it. You know? Listen, repeat, listen, again, repeat, repeat while you're listening or shadow. And so because sometimes you'll hear it's really important to not only shadow, you know, to have times when you're 100% listening, and then you're speaking, but to also shadow because you'll feel oh, they were here, and I was on that note. So all those different pieces, and then you do it again. And then you do it again. But it's it's listening, when you're 100% Listening to what you just did, compared to the sample, that's when you'll really hear oh, no, I thought it was this, but the tone is completely different. And then it's just it's just going through all those layers. That's kind of the basic.

Toby Ricketts

Yeah, yeah. And it's, you know, an open when we looked at it, and I did that, that you really do find these a bit like the the fractal thing that you do find these truths in some of the way someone talks that you and you can, it's a funny thing, because you can kind of feel it when you get it right. You're like, Oh, they're that how I moved right then that was it. And that little serotonin kick you that you ban is that's about how we learn, right? It's about when we know that we're doing something, right. That's very useful. It's a very useful topic. So how did 21 exits come about? You want to just give us a potted summary of how you've got it, you've got a collection of excellent teaching experts, including yourself, did they grow out of the success of the YouTube channel?

Amy Walker

It did, yeah. So, so that video that I mentioned, 21 accents, I had a dear friend say, you know, you really should make a website, you should just grab that handle, or that it wasn't handled as a URL. And so I did. And then it just became a lovely, kind of a, what we call an LA a side hustle, you know, to be coaching and keeping myself really sharp and all those tools as an actor and a writer. And then Alex was somebody who I started working with, and through the course of training him over two years, he's from Spain originally. And now he books roles in LA as like the American Pie teenager, like just the All American team. And he loved it so much he wanted to teach also. So it kind of became like a platform, a way for him to teach also, and then other people wanted to teach. And so it became a little house where we can do what we love while we also have four other jobs. And then now we're building a community. It's in beta right now, what we're about to launch in January is all access membership, where people because we, especially after COVID, you know, it's great to get to work one on one and there's nothing like it, but not everybody can afford that. And we wanted to be able to reach more people. So it's a library of the courses and then also weekly workshops where we get to work with more people.

Toby Ricketts

Yeah, that's fantastic. I feel like the one of the most useful things It's gravy for the brain. Oceania, which I head up here is that you know is watching other people as well like watching other people have a go you'll learn so much from watching other people learn. And one of my favorite things about teaching I'm sure you find the same is that you you've just learned from every student as well, like every student learns for everyone else. So getting as many Any people on the call is a real bonus. So yeah, look out for that. viewers and listeners. The 21 accent sounds community thing sounds like sounds like it'd be a great place to try out some accents. Good Lord.

Amy Walker

We got several coaches on there. Yeah,

Toby Ricketts

I will thank you so much for your time. I hope you enjoy the rest of your evening in the in cold la now.

Amy Walker

Yes. Freezing 53 even. I had my coat on today.

Toby Ricketts

Is it below freezing and Fahrenheit always forget.

Amy Walker

Not even close as I can. my nervous system is outside my body I feel at all.

Toby Ricketts

Wonderful. Okay. Thank you so much for your time.

Amy Walker

Such a pleasure, Toby. Thank you

Rolf Veldman - CEO of Voice123 on the future of AI Voiceover

Rolf Veldman has been the CEO of Voice123 for over 4 years now, and it's been 12 months since our last catchup!
In this episode we really explore the progress that's been made in the AI Voice space in the last 12 months, as well as the developments at Voice 123 since it was acquired by Backstage.com last year, and how the nature of being a pro Voiceover talent is changing...

00:00 Intro
02:35 What has changed at Voice123 and the VO industry in the last 12 months?
05:00 What was your AI voice proposal earlier this year?
07:35 How has the world changed for voice over the last 10 years?
08:54 How has VO pricing changed?
10:20 Is dynamic audio changing the industry?
11:45 Has the development of AI voice models stalled?
14:55 How are we going to work out a legal framework for AI voice?
18:00 What’s with all the dodgy TTS / AI jobs coming across the P2P platforms?
22:05 Is there any abuse of the audition system in training AI voice models?
23:15 The fiver audition tool
24:38 What are some of the features voice123 has added over the last year?
29:13 How important are ‘likes’ on Voice123? How does the algorithm work with likes?
35:00 Are you still seeing new voice artists enter or exit the industry?
36:37 What do you think of your competitors in your field?
38:45 Can we expect any changes to memberships on Voice123?
42:40 Is Voice123 moving into the professional services space – managing clients’ voice hiring?
46:52 The different trophic layers of voiceover work
49:48 The changing nature of voiceover and what types of voices are popular
54:00 Do clients hire VOs from social media?

Here is a transcript for our differently abled guests…

Toby Ricketts

Welcome to vo life, the podcast and video podcast about all things voiceover where we talk to the most interesting people in the industry. And it's brought to you by Greg for the brain, Oceania as well, which I am territory manager of Oceania. So if you're in that hood, then look us up. But my guest today is the is all around the world that she's just come back from Brazil, for the company conferences, the CEO of voice 123 Ralph Veldman. Welcome.

Rolf Veldman

Nice to be here, Toby. Talk to you again. Yeah, three year?

Toby Ricketts

Absolutely. It's been 12 months since we last caught up and a lot happened. The most recent thing that's happened is you've been galavanting off in Brazil. And drinking lots of cocktails, I'm sure by the beach, and

Rolf Veldman

my face is still puffy. Yeah.

Toby Ricketts

What was the Brazil chip fair all about? And how did that go? So.

Rolf Veldman

So we're remote company always happen even before the pandemic, we've always set up our offices that we don't have a main physical office, but people work from different places, and we tried to see each other as often as possible. We're now at a space where we have 13 Different countries represented in voice 123. All the way with us, we have people in Australia. So your side of the world of people Indonesia, South Africa, South America, North America, Europe, and then you sort of have to throw a dart at the world map and see what is the most central place

Toby Ricketts

and surprising on a rock in the middle of the Atlantic Ocean or something. In

Rolf Veldman

hindsight, that would have been, would have been quite expensive, but might be might be the most true place to go. Because some people had to travel for like, 24 hours. Yeah, sad. But the good thing is that we finally got to see each other for the first for some of us for the first time, I haven't met some of my colleagues besides their torso. So you think you realize this? Okay. That's how tall you are.

Toby Ricketts

That's how you have legs, you've suddenly got

Rolf Veldman

a whole 3d person behind this camera? No, it was a lot of fun. And it was great seeing the team and had a wonderful time.

Toby Ricketts

Yeah, I suppose it's like, it's all very well being a distributed company around the world. But there is that thing about the human connection that, like, I've missed it, because like, you know, I used to go to the one voice conference quite regularly, and that sort of thing. I just haven't for the last three years. So it's, it's gonna be interesting, engaging with the world.

Rolf Veldman

I think I think this is our version of conference, because a lot of voice actors work from their home studio. And they don't get to see people that much. So this is our equivalent of doing that. There's been a lot

Toby Ricketts

of fun. Oh, that's fantastic. Yeah. So I guess starting, like, you know, we talked to 12 months ago, and it was, it was a very good chat. There were lots of changes sort of afoot at voice 123. What are the sort of biggest things that have that have happened over the last 12 months? To voice one three, as a company and kind of to more generally, the industry do you think?

Rolf Veldman

I think the same time last year, we were not what we were just acquired by, by backstage. So we have partnered with backstage but just under a year ago. So for us on a company level itself. That's that's a big change. We went from the founders, Alex on that, and, and Tanya being present in the company to no longer being there. And then suddenly, we had, we were part of a larger company with way more resources and way more experience in the entertainment industry. So for us as a company itself, just looking internally, it's been a learning process. Just seeing what else is out there and learning from from experts like like backstage and some of their sister companies, suddenly, we're part of a very big team, which has been great. So that's a big one from us, as a company on a on a, let's say, customer facing side, we've been focusing a lot on making sure that the boom of the pandemic is not a temporary boom, because we had the 2020 2021 period where a lot of people came online, that were previously offline, meaning just by sheer pandemic, reasoning, you had to google your way through VO. And then, of course, as a reflex of some people going back there was our plan as a company, how can we make sure that people are are introduced to working in voiceover online, stay online. So we focus a lot on making sure that the clients who come to our platform, stay on a platform build functionalities for them, make sure that they have more information about how our voice on three works, they can better manage relationships with voice actors. Same on the voice actor side, we tried to share more about what kind of clients are liking your what kind of clients are booking you to get more information about how your online business works? We've been focusing a lot on those kind of functionalities. And then a big thread throughout the year was, what are we going to do with AI? And how is it going to manifest itself in a company? So it felt like it went by in two minutes, even though we did a lot of stuff as a company?

Toby Ricketts

Yeah, absolutely. I feel like for lots of people COVID has just reset the concept of time. Can't tell how long things were ago anymore. It's it's very confusing. So yeah, as part of that you announced you had Big quite a big announcement at voiceover Atlanta around the AI voice thing. You want to just recap for people that missed that at the time, what the gist of that was?

Rolf Veldman

Yeah, so there was shortest version is that we think a part of the future is that AI is a tool for voice actors and clients to use. So I'm thinking that in the next couple of years, you will have your own AI voice that you will add as a package and sell it to clients. And clients will use AI version of your voice to optimize their product, which means that we as always on three want to make sure that you have those tools, that's the shortest version, you can go different directions, where we would we were working on is, how can we make sure that voice actors can train their AI model and have ownership themselves about that AI model? And how can we make sure that voice three is somewhere in that process represented in this case? How could we want to make our platform in such a way that you could offer your AI voice quite easily without us taking any percentage of that deal, but just making sure that we have the technology for you to use it in a in a sound way. So our announcement was, we're going to start a trial with the first 20 voice actors that can grow record their, their AI voice, and then showcase it on voice 123. And to sell it as packages to client or to sell at a passive income to client, whatever use case there might be. We had spend, I spend the last four years researching where it's gonna go. But then last year, we've been testing a bit with clients where we think a I might find a use case, first, we were afraid of it replacing voiceover completely, we have no longer have any sort of fears in that area, we just think it's a new type of Yo, it's a new tool that has entered the market, and is going to disrupt voiceover in the same way that maybe marketplaces like ourselves have disrupted it, or how home studio has disrupted, or how source Connect has changed the way you work. So I feel this is another tool that voice actors and clients need to understand that our plan is to make sure that everybody can understand it.

Toby Ricketts

It's interesting, isn't it? How they Yeah, that the groundwork shifts and we forget that we've had these sort of tectonic shifts of, of home studios. I mean, and you know, that yeah, that's biggest thing instead, yeah. Because you know, you when you think about the 90s and stuff, how, you know, in order to be a voice actor, you had to be in a big city, you went to the studio every day. And you know, those days are very much, you know, it's this still that happening, it still happens, but it's a lot less I would

Rolf Veldman

even argue it's it's close to half of the VO work is done. Yeah. So the majority of this work is still what we call in house offline. But it's still a long way to grow. But it has been such a tectonic shifts, when you mentioned just the fact that the microphone that you're using there now is to some extent avoidable by people rather than companies making change.

Toby Ricketts

Yeah, exactly. Yeah. And I mean, you think about the explosion in, in, in the uses of voice as well. Like there's so many entire categories of voice that just didn't exist back when there was nothing anyway, it wasn't it wouldn't have been economic then. So it's kind of it's kind of like one of those mutual things where it's like, what that what happened first was at low cost, you know, home studio voiceover or was it the uses that they had? It's, it's interesting.

Rolf Veldman

Yeah, it is interesting, especially because most of the most, most people still look at voiceover as if it is a TV commercial. Or as if it is a movie. And that has become such a small part of what VoiceOver is also, the length of content usage has changed, right? You might have recorded a thing 10 years ago, and they would repurpose it for a year or maybe two years, sometimes even five years. And now if you play it twice, you already need new content. So the longevity of content has changed, which has also changed pricing change, like there's way more work, but it is at a different price. It's a different pricing, different rate. And I think AI will change the rates as well. Not necessarily go down, but just differently. You might have, you might have done a lot of you're gonna charge for pickups differently. They might, they might be going all together with a good AI system.

Toby Ricketts

Yeah, suddenly the client could just make the changes on their own perhaps. And so there we go. The interesting, isn't it? Yeah, it's it's very interesting. I definitely think like the premiere the pricing model has changed. significantly. Like I know that the word in perpetuity has suddenly popped up a lot when it never used to be a thing. You know, it said that that's definitely changed. And

Rolf Veldman

most clients use that because of in a kind way. Like blissfully ignorant. They don't know so much about how the industry works. It's hard coming into vo from the outside looking in, like a vo industry. I think I've mentioned it before. For me, it only exists for voice actors. And then for everybody else it is it is another thing that they do. So if you're a client working on an ad, or on a on a video game project, the voiceover is just one part and you try to work on it as all the other things. And then there's this whole rate business and think oh, let's just do it simple in perpetuity is what what my studio recommended me then I don't have this hassle, even though I only use it once. So it's kind of training people in their process on what the right lingo is or what the right legal framework is. Because it can it can get people into trouble. It can

Toby Ricketts

Yeah, absolutely. Yeah, usage is one of those really tricky things that is still changing. I think as as it went on, like I kind of went out on a limb, you know, a few years ago on a sort of chain Here's my model and basically said, you know, if it's not paid placement or if it's not, if it exists somewhere online, it's going to exist forever online, let's be honest, like, once you put once you've recorded a commercial, and then someone's copied that and then re uploaded it, you've lost control that you can't keep building that same client forever. So it's only when you're paying to play it that that sort of, you know, the licensing model applies. So, yeah, it'd be interesting, also how, how dynamic advertising is starting to come in in terms of personalized ads for one person, you know, especially on the streaming services, I know here in New Zealand, occasionally, there are personalized medicines just now where they know your name. And so they will have you know, a voiceover which actually references you, which makes people's ears pick up, have you done any research into whether that's something that's happening on your platform, or is that more affordable,

Rolf Veldman

we're playing the added as a new category for the clients as well like dynamic audio ads is what it is. And there's it's also related to radio, because if I'm traveling in a car, and I'm entering a different connector with my GPS, I'm entering a different region, I might have to say a different location that I'm at, they tried to connect this dynamic audio ad, sometimes even with weather channels, so that when it rains, or when the sun shines, you get slightly different content in your ears. So there's already some frontier ad studios working on that it's not mainstream yet, but I assume with the technology more as, as companies like Spotify, maybe start offering that, then of course, our clients are starting to get interested. So yeah, that's already happening. And it's interesting, it's an interesting field, it's interesting how this field keeps changing. And an annoying thing, as soon as I understand it, it's no longer relevant. Isn't you have to learn again. But it's also quite interesting.

Toby Ricketts

Yeah, that's that that's the case. So sort of coming on to AI. More specifically, like I there was, I feel like there was there was this explosion of development about two years ago, like kind of just before we talked last time, it was all like, oh, it's moving so quickly. And then it kind of seemed to settle down a little bit after after, like a billion platforms that use Docker drawn to launched, and just were just like, you know, using a plugin to just, you know, to generate pretty average audio, let's be honest. Like, I feel like everything's settled down, and then all these individual use cases started sort of coming up. And, and, and you'd have individual companies sort of focusing on specific area, what are some of the sort of the most, you know, the the things that have been happening most of the last 12 months, and the stuff that you're most interested in at the moment with AI voice

Rolf Veldman

is precisely what you said. So a lot of people got a lot of founders, people who are interested in technology and interested in boys made a presentation to a investing company, got a got a couple of million dollars to create a product and then realized this is actually quite hard. And then put on top of that the recent, like recession that came in 2022, a lot of these companies that started two years ago are no longer viable companies, there's a bit of a decline. And, like with anything like with, with platforms like ours, there's no one size fits all solution, there's not going to be a monopoly on voice and they're going to be a monopoly on AI voice, it's going to be hard, the same way as as a human to do all types of video. So it's going to be hard for an AI to do all types of view. And I think after a year or two years of testing, a lot of companies came to that same conclusion, there's still a couple that do generic voiceover models, but most now focused on a specific niche, because AI is essentially what goes in comes out. So the AI can only be as good at a voice as the voice actor. So they're focusing on companies focusing on AI specifically for video games AI, specifically for IVR is AI specifically for corporate presentations. And it looks more and more like that's the way the platform is going. And it had impact for us as a country as well, we wanted to maybe partner exclusively with one AI company, or maybe even try it ourselves. But we realized soon enough, there is no need. And there's no, it doesn't make any sense to try to control this, the ideas may put it more in the open. And so our plan is okay, these are all the providers from in the video landscape. These are all the providers in a corporate narration landscape. This is how we judge them, or we might connect them with you. And make sure it's the right contracting in place. Because I think that's the one thing that's missing in his AI space is how to do this within the predictable legal framework. Visiting both the people who build AI models, the clients who use AI models, the voice actors who use our models and platforms like ours, they all have the same intent to make sure that the rights are distributed to the right people, which in this case is the voice actor and the people who create it. But there's not a very fixed legal framework and these new terms pop up in in different contracts, but they're not good enough yet. So ideally, we work a bit together with with unions with other companies. And then we can set a standard that is applied by everyone similar to how I would love to get to a place where give a or grateful to brain as like this is a template and was the three body and the union and all these people approve of this template that makes it way easier.

Toby Ricketts

Yeah, absolutely. Absolutely is it's the area that I think scares people the most because of like things like the big standings. Laurie, who, who suddenly found herself the voice of tick tock and unbeknownst to her from from an AI, you know, job she did. And, and and also charging for it like when it's when it's even just the kind of conceptual problem around that of like when you're when your AI voice and goes and does jobs for you like is how does that work? Like, you know, how was that chargeable? Is it the same rate as me talking? If it can't be, you know, this, there's all this sort of stuff. And also it's kind of this tension, like, like they have on YouTube with the content ID or something. So if you're, I guess that would be if your model was leaked, or something and suddenly your voices on stuff, like how you pick up on that and unable to chase that. And so, yeah,

Rolf Veldman

yeah, the edge cases, the day will be there, and there will be some issues around it. But essentially, the best selling case is similar to any fear that voice actor has about their audition being stolen. In this case, it was quite similar. It just happened to be AI. And it happened to have it on a on tick tock, and I think it was not tick tock or data. But it was one of the middlemen in the middle who did it. And I think tick tock and Bev worked worked things out there. But yeah,

Toby Ricketts

it was a great sort of visible, it was like one of those watershed cases where it was like, what, what's going to happen? Where's it going to go? And I think it went, they went the right direction, because they did a fantastic job of, of representation, etc. But of course, they know that it's undisclosed, but at least it it was very public, and then embrace different awareness to the problems that can happen, you know?

Rolf Veldman

Yeah. But as we know, like, the case is on the front page is not where Bo lives, it's all about his work that you do with your returning clients where regular clients, so you want to make sure that that is done correctly. And I think the only reason there's no legal framework yet is because everybody's still figuring out how this technology will be used. It started off with, it's going to be like a voicebank of, of AI voices that might still exist for it. When use cases, then we think going to replace all these new categories, oh, then it's going to be a new category. And it has created some new type of yo like long form audio books that would normally not get sold. But yeah, you would, you wouldn't price for that anyway, because there's no budget for it. And then AI jumps into those, those those nooks and crannies. And I think now it's going to be closer to a tool that you as a voice actor, and you as a client need to need to learn as a post editing tool. And as a, as a package deal that you could send to clients. That means that you have to change a bit of your pricing. It's easy for me to say, for me to say I'm not that worried about the legal aspect, because I think the actual misuse cases won't be that high. Because what if I learned one thing from the voice 1234 My time it was on three is that most clients, number one, carriers make sure that the voice actor is treated fairly, at least as most of the feedback that we get. Whenever we talk about AI our clients tell us how's the voice actor being paid? So it's been interesting to see that the goodwill from both sides is just the hardest thing to figure out.

Toby Ricketts

That's great. Yeah, it's good. It's good to hear. There were some like I know, last week, I my feed on voice 123. My inbox was full of the TTS jobs, like two pages worth with like Chinese characters across like as the title, which obviously showed that they were from China. Have you noticed like, especially like big countries like that, trying to get ahead of the space and get English TTS. Like, it's definitely come across your platform, and it has across the other platforms as well. You notice that kind of a wave of that or a trend of that in the last few weeks.

Rolf Veldman

Last year, I would say yeah, and there's been a couple of companies specific back coincidentally, from China that we had to block. But our system is set up in such a way that's easy to sign up. So you create a new email address, and then you do it again. So if we have a flagging system, we've always done three. So as soon as we feel that these are not ethical AI jobs will take them off. But we do review them. But there's more TTS work than ever TTS meaning text to speech. And it means in most cases, training the models not actually selling your full voice. But just for training purposes, I'm going to ask you to record him because I want to test his model that I've built. And because the funding in in technology is still happening through this company that we talked about earlier, that will will continue to be work for voice actors that are getting paid just to record a model. And that's it. But it's a temporary time where you can say okay, I helped train this model, but I'm not selling my rights. But I think it will shift to a moment where as soon as this technology is good enough, you will have to pay to have your own model.

Toby Ricketts

Interesting, because I saw that I've seen these all these jobs come through and I've basically gone no blanket No, because like in my sort of the way I feel about it is like I'm training a model. It might not be my voice. But they'll say well, we just trained a model with two voices and like it sounds like you but it's not your kind of thing. And that that would affect you know, I'd be signing away my rights effectively. Because it's not me, but it does sound it's

Rolf Veldman

a good point. So that's where maybe a legal framework can give some ease of mind. Or maybe I could say There's a use case where two voices are being merged. Yeah.

Toby Ricketts

Well, that's it. Maybe that's something that you can define in your contract and say, I'm happy to do this as long as it's not merged with anyone else. I'm Yeah, it's my voice only and then I'll sell the rights to that. That's probably Yeah, that's probably a good good clause there, Ed. And I think this, it'll be like this. It'll be like, Oh, this, what about this? And then we'll add a clause to that contract. And,

Rolf Veldman

yeah, just like three, three years ago, like four or five years ago, maybe? Yeah, roughly. Companies were paying boys doctors around $100,000. To record a Texas speech model, it took 30 hours of recording, and it took a lot of sessions. Now, the time it takes to record an AI model is to two hours, two and a half hours, you have a basic model, and the quality is higher than it was five years ago. There's not there's just simply because the technology is evolving. So that whole process is changing. That's why that we can see the price of projects for TTS going down, because the technology is getting better.

Toby Ricketts

Hmm. And the time required is less I guess. Yeah. Yeah. That's, that's very interesting. What else? The other thing, like and I brought this up with other voiceover marketplaces was Do you think there's any abuse of the audition system? Like when was some puts up a long script and then says, you know, everyone had to go listen, they get 100 people reading it? Does that? Is that enough to train a model? You think? Oh, for that? Yeah. Like if they download as 100 auditions, I wonder if that would be enough, or or the quality would be good enough? Probably Probably

Rolf Veldman

no, yes, the main, the main reason why they want to work with one actor or with only a couple of actors is because to train models, you want to have some sort of consistency, not necessarily any performance, but in his own environment. And so if you have 100 Auditions with different sound environments, then you're going to get a very clunky combination of voices. So if I could speculate on the worst possible scenarios might be that if I, if I look for Toby Ricketts online, I can find a lot of audio of you, if I compile it all together, I might be able to create a model, but it's a lot of effort. Just to save money, I could also just contact you. Because what these companies are learning is that I don't the just the AI model is not enough. Because the same way that technology gets keeps changing, the client needs keep changing. And and the way that we perform, voiceover keep changing, like the natural voice is something that has been popular the last couple of years, before it was different than the next five years, next five years, a new type of video will be very popular when it comes to voice style. So you will always need to always keep engaging with the acting performance of the voiceover. So I is constantly behind. I don't meet for it's not enough for me to have your AI voice. Hmm.

Toby Ricketts

That's cool. That's, that's, that's good to know. And like I like the the approach that you've taken in terms of like getting ahead of the game, and like trying to get time to, like, you know, allow us as voice artists to decide the rules, in collaboration with the clients before it just becomes, you know, the free for all? Yeah, it's fantastic.

Rolf Veldman

Because there are companies like just one more scary thought that there are companies like Fiverr, and other companies have been investing, I don't know if you saw the Fiverr audition tool already. Fiverr has an audition tool where they are, which is something unfortunately, I talked about, to them about two, three years ago. I guess they took that idea. Because we had something similar in mind where you have, you would say I have an audition, which is like a high, high end form of of getting to know what you can do. And just listen to your samples, which also gives me a an indication of what you can do, but not in my script. And then there's a space in between, which might be your AI voice reading my script, it's not yet it's not an audition. It's not the same as a sample because it's, it's, it's not the same as a regular sample, because it's my script. So somewhere in between sets this and it gives the client a slight indication of what it might sound like. So if you put that on your profile, let's say oh, you're always on three profile, you have a scripts box where they can type it in it, generate your voice, they can download it, they can just listen to it. And they say, Okay, this is I like this, let me contact Toby. And I think they have been trying to take that approach. I happen to know the company they're working with, and I'm not afraid that the technology that they're using there. So that's gonna be okay. But some companies are already working on some new applications of VO as AI.

Toby Ricketts

Yeah, fantastic. And it's really cool. Yeah, and I didn't hear about that from fiber. But it's very interesting that that they've, they've taken that approach. Yeah. Cool. All right, we'll move on from Ai because we could talk about it for a very long time. And, and more into some sort of the stuff around voice 123 And how the platform works and how it's changing because like you say, like, Would you say it's, it's in A? It's um, it's constantly in the development phase. Are you adding more features than you did say with the last three years, like in the last year because of this extra capital we've got from backstage.

Rolf Veldman

Not yet. But we always had the sense that we made a big change in 2018, and last month of 2018. And I feel we've been in trying to complete the product ever since. And our goal is to complete it for the next clicker for the next year and a half to make sure that some of the missing functionalities that we feel are there should be added there. For example, we always wanted to showcase to our voice actors, these are clients that like to, but only like this year, we've added that. And there's a couple of functionalities like that, that we'll keep adding to our voice on three platforms before we feel it is complete. Now it's never complete, because there's always new things that come in and new developments that we would have to adjust to. But I feel that there are some some things missing, I feel that the messaging system that we that we have, is very useful to our clients. But I've always had to still move a lot of the work to their email, which is fine. But then sometimes our client gets confused on where where's my compensation happening. So those are small things that we need to change. My Having said all of this, my my team members keep telling me roll whenever you're in interviews, you always talk about things that are not going that can still be improved. It's my natural default mode. I think as my job is always look for things that should be better. I'm not the person to talk about the things that go well. Yeah, just put that in. Yeah, there's let's assume 95% as well, with the last 5%. It takes the longest, but

Toby Ricketts

it's where a lot of our efforts are. Yeah, nice. That's fantastic. Well,

Rolf Veldman

we and and of course, there's a big functionality that we introduced two years ago, which is the ability for clients to not just audition voice actors, but also book them directly. And that's, we had for, we had it as a almost like an optional feature there. And we'll keep it as an optional feature. But it's keep getting more and more used by more clients, especially in combination with the ability to pay securely, we see voice actors using that whenever they have a new client just for the first payment. And we see for clients using it, if they have to pay out multiple voice actors, they prefer to use one system to pay. So that's a functionality that's growing a bit. But we need to make sure that the way usage is negotiated in that form is more flexible for the voice actor and the client to negotiate a bit more. Yeah. So more features

Toby Ricketts

there. Yeah, so that count on the on the upcoming features that you've got on your site, which is actually a really good part of the site where if anyone wants to like see what's coming up? It's what's it called? Under the booth? Isn't it as an upcoming feature? Yeah, had a tab open.

Rolf Veldman

If you just the Google Voice on three roadmap, rows and three products product you will get?

Toby Ricketts

Yeah, 10 basic features, the stuff coming up, like adding video to your profile, which is exciting. And yeah, the flexibility around booking would be fantastic. And yeah, with the booking thing, I've definitely found that it's been it's been very good. And you get paid a lot quicker than you might otherwise it comes basically straightaway, which is called But occasionally, like, I'll get booked, and I'll think, Oh, great, I'll do the job deliver the audio and be like, where's the payment, and they haven't actually started or they haven't chosen to use that. And so there's not too much visual difference between a job where it's been booked through the system, and whether it hasn't and yeah, it was just one of those sort of

Rolf Veldman

no. So we've been doubting to go into the escrow space. Right? Right, because it puts the fear into our users, because that will happen with voices. And then suddenly they were in the middle and they changed the rights and made everything go dark. We don't want to do that. But we also want to make we don't want to get even having these examples that you mentioned, were playing books, but maybe it's not 100% sure yet. So we want to force the client to pay that moment and make sure that we can release the straightaway. And so we're starting to do that more and more. But I think what we were planning to do there of what we're already doing is make sure that every step of the way everybody sees what is going to voice on three, what is going to voice actor and what the client is actually paying. So there's no there's no mirage of what is happening and fully transparent.

Toby Ricketts

Yeah, absolutely. Yeah. I mean, you've got a very good track record with transparency, I think in terms of you know, you're very clear about what you do and why you do things, which is, which definitely works in your favor, which was fantastic. On that subject to that. So the algorithms drive most scientists these days, like it's data or data out, something happens in the middle there, which is just like there's only a very small percentage of people on Earth who can decode these algorithms or your code them. Likes is something on voice 123 That's some voice actors that depend on it for their for their living. I kind of have a religious fervor about like, It's all how many likes Have I got today? Like, it's a metric that drives people to to to change their behavior and change what they do on voice 123 Personally, I've never actually even noticed like what I get, like, for what I don't know how many likes I have, it's just I just go on and do the stuff and you know, see what see what jobs arrive. But like, why, how do they play into how visible a voiceover is? is on the sides likes, how important are they.

Rolf Veldman

So we have two ways to get work on boys on three. One is we have a generic search, right? Where we have all those doctors in a list. And that's where a client can type in words like I need a conversational voiceover or I need this kind of voiceover. And that is directly connected to your sample name. That's one. That's one algorithm that we have. So that's why sample names are very important. The likes are not important, anything related to the search. That's what the search and contact, then we have another one that is about clients wanting to receive auditions from multiple voice actors, by our project form. Our promise to the client is that we'll deliver relevant, auditions, relevant, meaning that they fit your specs, and then it's up for you to decide who you're going to work with. And the way that clients are motivated to, to distinguish between the different voice actors that come in on on their project inbox, is by giving 1234 a one or two or no like at all to a voice actor in their proposal inbox.

Toby Ricketts

So they can actually rank that it's not just a like, on or off, it's actually a star system or 21234. I interest. Yeah.

Rolf Veldman

Because as you know, a lot of clients have their own clients. So they want to share who they're working with as almost like a similar to how agents work. Like I have this, here's a boys like, let them audition, I select the five and I send those to my clients, it's similar to how our algorithm works. We just have to make sure that instead of 1000 300,000 voice actors applying, we need to make sure that a handful applied, that's what we use the algorithm for us to sort between all those people, we use a mix of memberships and likes. So depending on how much you pay, and how many likes you have you get invited sooner or later. That's the basic of it now, right? There's a flaw in it. Right? The flaw in it is that it is it feels subjective. And not every client uses it. Right? The best way for us to know whether or not a audition was successful or not, is whether we know whether you get booked or not. But that conflicts with our fundamental approach of we don't want to control the whole process of EA, we want to put voice actor and a client to have their relationship and if they want to move it offline and move it offline. So the lag does not tell the complete picture. But it tells us enough to have to make a decision.

Toby Ricketts

And how does that work with if you're encouraging clients to book direct or someone books you have search? That doesn't count towards your likes at all? Does it and it doesn't if someone finds you on the project

Rolf Veldman

edition from an addition, that's now part of like,

Toby Ricketts

so we're okay, cool. And is that a recent change was that

Rolf Veldman

the last couple of months, okay, I want to make it easy to afford a voice actor to basically prefilled that information. So the client only has to press Accept, like, even easier would be let's say, Project X happened. And then two weeks later, we ask all the voice actors, did you get booked or not? And they say yes, no. There's an honor system. And that is? Because if you always say yes, then you say yes. Well, there will be another way for us to get to know whether or not addition was successful.

Toby Ricketts

Yeah, it's tricky, isn't it like trying to find a way, like with the system, which just lets us interact with, with clients.

Rolf Veldman

The thing here is that on an individual level, it doesn't work. But because we have hundreds of 1000s of auditions happen. It works because of the sheer volume of data we can get to see, okay, these people are getting likes, nice. People are not getting like so much. They need to still work on their on maybe selection of the projects they're auditioning for. And we see that in most, in a lot of cases where people start dropping, especially in the beginning of their career, it's mostly because of their sound environment, not necessarily because of their performance qualities. So we're starting to provide more feedback loops to those voice actors say, Okay, this is what our clients are directly or indirectly telling you. Yes, we just

Toby Ricketts

weren't. That's good. Yeah, absolutely. I mean, that's absolutely one of the things that I hear most is, is people thinking they've got a home studio, and actually they've got a microphone and a basement and it's,

Rolf Veldman

it's got all the equipment, but it's all about the soundproofing the environment. Absolutely.

Toby Ricketts

Yeah, absolutely. Yeah. So like then the likes. They expire, don't they after a year? Yeah. Is that right? Yeah, they so it's basically so you kind of got to keep your A game rolling. You can't just sit on your laurels and be a big voice actor and get every time.

Rolf Veldman

The idea came from the fact that we don't want to get like a monopoly from people who've been doing this for for. Let's say you had 100 likes five years ago. And for the last three years, you haven't had received any likes also because maybe the type of voiceover as on voice three is changing. We want to make sure it's up to date. We're gonna give new entry people also a fair tense. And so yeah, it's constantly recalculate.

Toby Ricketts

Yeah, absolutely. Are you seeing? I mean, you saw lots of people joined during COVID as like talking about new entrants. Like lots of people came in, did you see like an exodus as well after as people sort of went back to their day jobs, or what kind of inflow Have you seeing of people taking up voiceover and, and leaving as well?

Rolf Veldman

Well, there's two types of people that came one are people that have not experienced vo before and thought, Okay, this is a way to work online, I can perform let's try a thing like always on three. But there are the other voice actors that have been joining are people that normally only work through an agent or work in a local studio, and then suddenly had to change their setup and go online, those people stay, if people tried it for a year, are filtering out. But we have those people coming on even before and after dependent people that want to change their career. And realize after a couple of months, again, it's really hard. Maybe I should not start straightaway on a matching site, like wasn't the three but maybe start with a company like gray for the brain and learn more about the basic self and fundamentals of voiceover before I pour everything and trying to make it work. So we see that there's definitely been a spike and but some people have stayed as well, particularly those who were only working in studios before I know working online.

Toby Ricketts

It's interesting to know, because it's it's always interesting seeing what what types of people are coming on. Like, I'm always amazed at how well whenever I run my voice courses, how there's, there's all these different groups represented this, like the gamers that want to get into gaming voices, and there's like the X actors, and there's like, you know, people trying something different. And it's interesting to see which way that you know, how those demographics have sort of shift sometimes, you know? So yeah, that's interesting. So the, some of the competitors that you have in the space, like the the voiceover marketplace, space voices.com, for example, as made some pretty big changes, which lots of people said was sort of influenced by Fiverr, who's you know, the biggest player? Well, so the fire, someone told me that Fiverr had like a massive market share in online voiceover, which I was quite surprised about, because I don't really take much notice of Fiverr. But, and I'm not on there at all. But do you have any like idea of how much of the market share they have, it's in the library and so

Rolf Veldman

much nuts for them. So the way that Pfeiffer makes money is because they have every type of freelance work on there for a fiver. Right? So what they do is that if I am looking for a voiceover, and I happened to go on Fiverr, for them, it's more like a tool. Okay, now that you're here, look at this editor. Now that you're here, look at this video producer, now, you're here, look at this engineer. So their market share share of each of the individual character categories is not that big. But the sum of its part is quite big. Yeah, right. The they do have a lot of voice actors, but as a motive voice actors that are just getting started or do it as a side gig to some of the other projects that are market share share is actually not that big. In fact, when I was trying to, to, to talk to different companies about whether or not wasn't really required, I also talked to Fiverr and other companies is was interesting to say that they they do need a company, they do need to work with a company that has a way larger market share, they're still clear to two big digital players and its voices. Everybody else is is addressed half below that. Five are included and Upwork included.

Toby Ricketts

Interesting. Yeah, that's, that's interesting. And I mean, they have a big

Rolf Veldman

part of the content share. Yeah, yeah. Where our clients with, which makes it interesting.

Toby Ricketts

And I mean, it's interesting. Yeah, I mean, you know, the, in both voices.com and, and, and voice 123, very much specialist like they're very niche sites in terms of like we this is all we do, but as opposed to all the all the other stuff, although we know voices has moved into this kind of space of sound engineering, translating, which I don't think it's necessarily taken off that much. But but they've definitely sort of indicated that's the direction, they're also getting rid of their own lane and that sort of their their Platinum membership and, and making it more of a kind of a level playing field as it were, or at least giving it some kind of like voices like a rating system. So you don't have to pay for it. But it's based on the kind of meritocracy. Is that something that that voices 123 might consider in the future sort of leveling it? Or is it do you think the stratified because I know you've struggled with pricing, there was a list at one stage of there were like 20 Different kinds of prices and all these different, like, you know, what you get for that? And it's it's it's simplified a lot. Again, it's not as simple as it was, but it's definitely come down and number. What changes can we expect any changes in terms of membership levels in the future?

Rolf Veldman

No, not necessarily membership levels, but a membership perks? Like we want to add more things to memberships. Because there's one there's two ways to grow more. One is to take more and the other one is to offer more. I think in our case, offer more is more closer to our strategy. So let's say you're a starting voice actor, you might start off with a 395 plan on voice 123 Or maybe a lower plan. And maybe the first six months you have access to a series of courses or maybe you have access to us reviewing your home setup. So I think Our, our way of being a bit of an industry has always been memberships. And so we're going to keep it that way. And I know that voice voices is changing that slightly, it also allows them to to have more people pay. So because they will have a lower price point, they might even take more of the transaction. So I don't think it's necessarily out of out of wanting to level the playing field is more about, okay, how being more in every every transaction at a higher rate, I think the membership model works for us because it puts ownership in a voice actor as well, we would, with these new memberships that we've added, we have had more paying voice actors. And because we had more paying voice checks, we had more happy clients. Because if you're paying to a product, you're more invested in it, you can use it for free. Having said that, you can use our product for free if you get started. But those who are clients love the responsive voice actor. And you're more likely to be invested in a company. If you're paying for if you're using all these pay to play all these different networks for free, then it's hard to keep up. So we rather have you invested in ours. So you're part of success. Yeah, and I don't see that changing someone's I think the voices plan is they've invested a lot of money since 2016. When they raised that round. I think they raised $20 million. And they invested in mostly in sales teams, and now they need to show for growth. So there, it's been interesting to see the work, it's instinct to realize that we're not that different insights, in terms of how much more workflows through a platform are different in size in terms of company, we're only 25 people, I think there are 100 Plus. But it's been interesting to see that even with all these new companies coming in, and going out that the two remain here. Now it's not to say that we need to be complacent, I think the whole marketplace idea, the pay to play idea is is ending in the next couple of years, I don't believe it is very viable for the future. I think our next the next generation is already looking for more vo work on digital spaces like like a tick tock or Twitter to or any kind of creative space rather than having a platform like ours unless the platform is structured more as a tool. So I'll keep mentioning the word tool, because that's one of our plans in next couple of years to switch more from the marketplace towards the tool. The thing that's the only way to, for us to stay relevant in view,

Toby Ricketts

it's giving clients the access to those those high quality voices that they used to hearing on all kinds of things without having to just trudge through, like 200 auditions, because I've never done that before. I know just how it's a real pain point is just to get through those. And actually, that was something I was gonna ask you about. It looked like on your website, they in June, you mentioned that you have whereas it's the like, voice over services and solutions by voice 123. So it sounds like a similar thing to like manage services or more projects. So you kind of agenting voices because you've got knowledge of the platform. Is that is it? Am I reading that correct?

Rolf Veldman

It's sort of like, we've always, like we call it a self service platform for clients, you do everything yourself. And then we started to tracking how many clients that are posting for the first time Oh, boys industry. And to be frank, how many clients are posting on other platforms for the first time? How much do they know about view. And in, in between 50 and 30% of the people use VO for the first time, no idea how it works. And sometimes they have quite complex process projects. So I need let's say you need to hire a voiceover in five different languages, it's going to be hard if you don't know how to do it. And if you talk to an agency, they tell you, Oh, give me two months, and I'll do it. But they have a deadline of a week. So we figured out we can be almost like your your prediction production assistant on your crew. And that's what we've tried to position ourselves to these clients. And we help them either manage the service completely through platform, we occasionally help them with translations or with any of the post production needs they might have. So yeah, we've been moving our way into a managed service kind of solution.

Toby Ricketts

Yeah, right. That's interesting. And will jobs be popping up that are from like, lighten up the client is voice 123 Effectively, yeah,

Rolf Veldman

I think more and more Yeah. Which a good thing is very clear projects, we will always say that it is on behalf of somebody else and as transparent as what we can share from the clients perspective. But the it will happen more and more because we realized why are we so actively removing these people because then they will just go to different companies. We can help them around. We can help them a bit train amount of use it and they can use it themselves the next time. And there will always be complex projects where you want to need help. And some some there's companies that have their in house creative team or some companies that go outsource if you have your in house team it's nice to have an assistant on board that can do the VO X part of this because we realized and I know this Almost sounds obvious. But I realized more and more last couple of years that we are experts in VO, and how much that is worth, and how Vo is such a specific niche with their own rules and their own their own game and their own their own rules, I guess that we can start to offer services around that, without it taking away from what we have is just adding new types of work that would normally not come towards 123.

Toby Ricketts

Yeah, and that's fantastic. That's a really good thing. And I guess it's some I mean that straying into the tangent that the the territory held by agents traditionally, but the writing has been on the wall for quite a while that agents are kind of like in this new world, as you say, like, you know, with with tick tock and things that are just so fast and so furious, and frankly, scare me scammy to bits. But like, you know, in the old agency world seems quite slow now, in terms of it takes days to turn around, it costs an extra, you know, 20% or whatever. So, the energy, do you see, there's moving into that space? I mean, it's kind of does sound like that's the kind of space?

Rolf Veldman

I mean, yeah, I would love to in the near future have like a voice on three agent, which is basically a team of people on our platform that behave as agents, where the agents work now is that they, they use email. So they send out a huge list, listen to every single audio have to structured all email, give it back to the client takes days or the agents get burned out. And there should there should be technical solutions for this. And in fact, that is what goes on three years if you use it correctly. So it seems very obvious for us to maybe have some voice actors on our roster that are only doing this type of work. And it is also conflicting. What do we have now? So we have to really think it through that it doesn't, quote unquote, eat up our existing business, but it only works for a new type of work. Yeah, well, I see use

Toby Ricketts

cases for that. Yeah, interesting. It's always such an interesting tension between the clients and the voices and the platform in terms of like an end trying to balance the work between experienced voices and new voices, because there's a kind of a place for both. And there's, you know, like, I've talked about it before, different trophic levels of that have sort of separated out now in the one line voiceover work, where you've got the really sort of low stuff that sort of, you know, below, I don't know, $400, right down to sort of, you know, 10 or $15, for real newbies that are doing very low impact work. And then that kind of mid layer of sort of elearning and, and stuff that needs to be professional, but it's not like, you know, it's not acting or it's not real top level voiceover and then the sort of stuff that's the replace the old studio work, which is, you know, the multiple 1000s of US dollars. And it seems like yeah, that that people settle into those kinds of different layers. And some platforms have settled into this sort of different layers. So it's, it's interesting to see how it, how it has evolved. And how do you make sure what sort of No, you got?

Rolf Veldman

What how long does it take to get to that last stage?

Toby Ricketts

Yeah, yeah, exactly. I mean, like, I mean, it's based on a number of things, including, like, how good you are at voiceover. But also, I think, the context you build up, but it's also an audio engineering thing as well. Like, it's the space you're recording in. And it's how you process your voice. And I feel like it's all these different factors, which aren't that clear to a to a newbie in terms of like, it's you, you. It's why, Greg, for the rainbow setup. Of course, it's so that you can like learn from the people that have been on that journey already. And kind of get a ticket through. But yeah,

Rolf Veldman

it's it's an interesting, because I think I liked that distinction. But I think how hard How hard is it to get in this first place in that group now versus how hard it was maybe 10 years ago. And I think what the digitalization of yo has done is that that part of it is easier, because 10 to 15 years ago, if you want it to succeed, and maybe even five years ago, if you want it to succeed in in view, you almost need to have an assistant more so than you need a manager to manage all your contacts to manage make sure that your your your finances are in order and then also find time to actually do the work. Like you're running your your VO business as a business and then you a lot of people are successful in our platform, or maybe partners tend to be spouses from each other and they work together. Or and we say that more and more digitally native people that I grew up with, with internet tools and find it easier to automate sort of this work, like make sure that they use the same system for invoicing, the same system for contacting and they're they're prioritized that part. And they seem to be able to move along that organizational part of the Oh, faster than then they were able to 10 years ago share purely because they have more digital skills.

Toby Ricketts

Yeah, absolutely. I mean, it's interesting as I mean, it's a lot easier from that perspective. Now you've got things like zero that can do your accounts. And, you know, there's so many online tools you can use to just make things so much quicker and easier. But also I feel like it's not as there's no gatekeepers, like there used to be in terms of use, like in the old old days, it was like you went to an agent if your reel was no good or they or they already had someone like you on their books, they wouldn't take you on because they're like Why would anyone duplicate Voiceover The Voice already got, you know, you had to fill a pigeon hole that they didn't have filled. And so now, I mean, you can, as long as you as long as you do have the talent, I think it's a lot easier to move into that that area where you're earning well and can convert into a profession being a full time professional voiceover but people still underestimate how much time there is around actually just doing voice work. Like it's basically it's like, I don't do voiceover audition for a living. Sometimes I get to work, you know?

Rolf Veldman

Because, yeah, the stereotype is you're in studio performing all day. But yeah,

Toby Ricketts

Don LaFontaine anymore, like the icon that used to just you know, move to between studios in a in a, in a stretch limousine, because it was it was he made more money having a stretch limousine, apparently than he would if he was catching taxis or, or getting to, you know, other New York studios. And that time, but anyway, I digress.

Rolf Veldman

If I can go on one part of that a bit further. Yeah. One thing has aided to that change is that the the switch to putting creators at the center, meaning more ownership and more authentic, authentic voices, meaning that resulted in more voice overs needing to have a face and needed to be seen. And you used to have more of a generic type of voiceover that was American, but now we want to have make sure that we have minorities represented. And we want to make sure that everybody's represented in in the different types of view, which, by default, makes it more people have access there and have to grow to a certain extent faster to an Echelon than then than it was 10 years ago, where we're all fighting for the same place. And the barriers of entry were kept shot by the same people knowing the same people it's one of the reasons I've always on three got started is because we have Latin American founders that find it hard to get their foot in the door, that accredit technology to have more access. I still like that to remove those kind of obstacles. And I still like that part of our voice and three story a lot.

Toby Ricketts

Yeah, absolutely. Lincoln. Yeah, this is so true. Like, I've had lots of conversations with with actors who have, you know, gotten you know, a lot of work in the, in the industry of the years at about this new, you know, this new cultural phenomenon of, of, of cultural appropriate appropriation and things like that, like you spoke to do accents, and now you have to think quite hard. And it's much more of a, a, a narrative about where the jobs come from, and who should do it kind of thing. Like there's so much more of that comes into play. But there are so many more people at the table now, which is fantastic. And thanks to places like voice 123 And and the other voiceover marketplaces because like you do sort of just need a you know, a bit of sound engineering knowledge a good studio and they and a microphone and you can compete with with the rest of the world. Suddenly, you could talk to Coca Cola. Yeah, yeah, yeah, exactly. Yeah, exactly. And, and as those companies do evermore kind of like diverse and splintered advertising in different markets. It's, it's, I feel like there's there's a bright future in humans doing voiceover as well as the AI it's

Rolf Veldman

growing, it's growing it's the most the thing that grows the most which is why we have four examples of video on our on our on our roadmap is because I'm a reader myself, but people go more from reader to watch her to watching and from long form watching to short form watching it used to be read read a book, then you watch TV, then you watch you streamed series, but now series are too long, and you watch tick tock videos, is a bit of a hyperbolic flow. But there's a lot of content being created a lot of things being created on on educational spaces on inspirational spaces in advertising, that is now only video. I know that sounds obvious. But the amount of things that were written just a couple of years ago, the way that Google is changing, written form to video form all of that is is accelerating the need for more video more and that means more voiceover.

Toby Ricketts

Yeah, there's a very interesting space I mean, in the world of audiobooks and things like that, which we're always you know, where I you know, I'm definitely a I don't read books anymore like I definitely just listen to audiobooks and love love it when I do but I am amazed at the the YouTube shorts phenomenon and and like everything getting shorter and shorter. Now this seems like Vine had the right idea like 10 years ago when it was like, slightly wrong. But I think that scares me about tick tock and it's just like how aggressive it is at at really wanting to eat your attention like it won't let you quit the app until you've watched like at least three videos just trying to get those hooks in and kind of kind of scares me and I know a lot of voiceover struggle with this like I do about about social media, and whether we need a presence on it and whether anyone gets any work through it because everyone's posting all the time about what they can do but I think I've only ever got one job through through social media and it was on LinkedIn and it's just it's doesn't seem to be a thing people hire voiceovers through. What would you say?

Rolf Veldman

It is, unfortunately, but it's hard to crack. Because you and this is where running your view as a business is hard. Like there's there's there's like four of my four or five Maybe even 10 might not know all of them places where you can specialize in vivo, you can go the agent route, or agency route. You can go the online marketplaces route, let's say, Okay, I want to be present on invoices are always on two, three, you can go into the creative community group, which is Tik Tok and other creative communities, make sure that people refer you, you can go direct marketing yourself, try to build your own brand. There's all these different places that you can go. But you used to be able to do all of them a bit. And that was enough. But now you have to really choose one or two and go at it. So those people who do focus all in on on Tiktok might not have such a good result always on three or vice versa. It's hard to do all of those things at once. But there is there's more like it. It's a referral system for a lot of people. So they do they do some people do do well on on places like tick tock and other forms.

Toby Ricketts

Very interesting. Well, I think we've been talking for about an hour, which was, which was my aim? Is there anything that we haven't talked about that you sort of want to tell people about or or discuss?

Rolf Veldman

No, I think I want to really hammer home that the the way that we've set up our booking functionality now for voice actors is to make sure that they can book they can get booked directly. And paying through the platform is always optional. But they're we're pushing it in part to make sure that our the algorithms that we have are more relevant than just the likes that we have. So yeah, help us improve it. But no, we're keep going on the same path.

Toby Ricketts

Yeah, cool. Fantastic. That sounds good. I also would encourage people to check out your about us page because it's got this wonderful collection of little gifts of all and we're all the people around the world and doing something like appropriate to the country. I think it's like a really a really nice bit of the site assembled grown before across before so

Rolf Veldman

yeah, it's a bit hidden, but it's one of my favorite pages, a lot of gifts.

Toby Ricketts

Absolutely. Well, I wish you all the best with the jetlag that you're currently suffering. Probably about four in the morning as far as your body is concerned.

Rolf Veldman

Yes and pretending to be awake.

Toby Ricketts

Did a good job. This was just a very scary dream that you can now wake up from

Rolf Veldman

this is my AI

Toby Ricketts

now, nice one hour. Thank you, Ralph. We'll catch you again maybe in 12 months. There will be great

Interview with Voices.com's CEO David Ciccarelli on minimum project budget drop...

In this special edition of VO Life, I talk to Voices.com CEO David Ciccarelli about the announcement to drop minimum project rate to $5, and the issues this presents for Professional Voiceover Artists. See below for Transcript.

Toby Ricketts

Hello and welcome to vo life with me Toby Ricketts a special edition of vO life today actually, we're talking to David Cirelli, the CEO of voices.com, the world's largest voice over marketplace or pay to play as we like to call them. Recently, they had a bit of a bombshell press release, when they said they were going to drop the minimum project fee from 100. US dollars down to five US dollars, which is a pretty contentious move for voice talent. The race to the bottom, as we've always said, maybe upon us. So thank you to David to come and ask some questions here on the podcast. Hey, great to be here, Toby. Thanks for inviting me on and Yeah, happy to cover that and the rationale behind the decision and kind of what some of the other, you know, facts on the ground that we were seeing. So yeah, let's let's do it. Fantastic. So I mean, you know, voices.com has, has sent out these kinds of messages before which have suddenly sent ripples through the voiceover world, there was the acquisition of voice bank, of course, like back back in the day, there was there was a bit of sort of bombshell news with the sort of the double dipping saga as it was called, where I think you had a sort of a few people within the team that were taking more of the NFS Share that kind of thing. And that was all kind of dealt with at the time. And also that there was a recent announcement about the platinum plan, basically being devalued in terms of like, you weren't able to access everything on the plan anymore, and you didn't really get much more for that money. But I don't think we we talked about the time, it's also got a lot of positives, like it's, I'd say, you've got the best platform on the market. You know, you've been out there for the longest. I like the fact that you're the ability on voices.com to set your own rates, like even if the jobs posted for like $100, I can go and post $500. And I've won jobs like that, well, you posted way above the budget and still instill one, which is which is fantastic. And and you've got such great reach into, you know, the clients and lots of beginner voice talent. But this latest announcement came as kind of a shock to me. And I know when something bigs happening, because lots of people email me and say, you know, this is a huge step backwards, like you know, so take us back to sort of when this when you first started considering this because like the $100 mark has that been since the beginning? It has been since the beginning is actually

David Ciccarelli

when we started in 2005 is actually when we incorporated and we had actually kind of started up the company the year beforehand. And one of the things I had done was connect with a number of coaches and one of them was James all Berger from voice acting.com and asked him Hey, what is it that we might be able to do differently on voices and he's like, listen, every year, from the union, to professional industry associations,

everyone's tried to fight, if you will, to maintain professionalism and a certain kind of threshold, if you will, for rates. So why don't you just have this entry point at 100. So I'll certainly credit him with kind of being the catalyst of us thinking that way. But you know, here we are going on almost 20 years later that this is all we've been doing is running this online marketplace voices.com. And I think some some things have changed, I think in the industry. But what prompted it, then is maybe a different reason of what was I think important facts of how kind of the industry worked back then. Whereas maybe it's you know, we've recognized that it's changed now and kind of going forward. So maybe for those kind of watching and listening, there's really two parts to voices.com. The one that we've always run, we call it the talent marketplace, it's where, you know, talent, like utopie are well familiar, a client comes on, they post a job. And then we match those job requirements up and invite the most suitable talent based upon the information really that's in your profile. And then of course, you reply with an audition and a quote. And so part of that job posting has actually been to the client would specify a budget, so that initial budget range was, you know, 100 to 250 bucks, and then it kind of goes up in increments from there with the top budget being 10,000 plus. So that's worked really well for all of these years. And I think what we then wanted to create, you know, almost like flip the model on its head, what if there was another way that clients could hire you as a talent? And so to complement the talent marketplace, we have a project marketplace where now talent, have control over creating a project listing that includes Yes, here's a sample of the work, but also a description of the work that you're going to do and the price so now clients can browse and buy if you will, projects available that for purchase that a talent would fulfill and the project IQ listings, which was just launched the summer of 2022. Later in the summer, and the project listings, you know, kind of abided by this same $100, minimum. And talent had kind of three tiers of pricing. So let's say you have a, you know, a radio commercial project, you could have almost like a good, better best type pricing, what we call essential, enhanced, and elite. And you can start at 100. But some people started at 200, or 300, and kind of go up from there. And what I think one of the things that we realized very quickly, and what we observed in the market, and clients telling us saying two things. One, I can hire the same talent on another kind of gig style marketplace, where they also have projects or gigs, if you will, at a fifth the cost of let's just call it a fraction of the cost. So why is that the case, the other situation we are running into is, there's lots of times where clients wanted like something very, very small and limited in scope. And so there wasn't really an accommodation for, let's say, a kind of a personal use phone system greeting or a funny voicemail being laughed, I mean, these are not the kind of bread and butter of what we do at voices, but there were requests that were kind of coming up. And then And then the third one was us realizing that there's actually been more clients will initially talent signing up and kind of Southeast Asia, and clients looking to hire them, where we have the good fortune of living and working in Canada, US, New Zealand, Australia, UK, where $100 us is, is you know, kind of reasonable for many people in the world that is just out of reach to pay for production. And for kind of a small project of them themselves are kind of just getting going. So we kind of looked at the competitive landscape, kind of the customer feedback, or the customer feedback, as well as the kind of global realities, and really asked ourselves, is this the best thing to kind of continue upholding going forward? Or is it actually can we solve some of these other needs, by kind of getting rid of this arbitrary $100 minimum, which was really centered around kind of like that really centered around an idea that I think we've grown grown beyond?

Toby Ricketts

Okay, so just to take those those points? Because I feel like there are like, there are different ways to solve some of those problems like that I would have maybe you can talk through why you didn't decide these, but like, small jumps factor, I mean, you know, there are stores you go into, like if you go into like a fairly nice restaurant, and you ask, you know, can I just have an apple? Like, they're probably they don't stop that kind of thing. They're like, we'll go to the grocery store next door. Like there's a, there's a kind of an appropriate place for certain amount of products. And I think maybe did you did you anticipate some brand damage, because voices.com has spent a long time saying, like, we've we've got the best voice actors on our platform, with industry leader, we're not going to lead to the race to the bottom, you know, they put a lot of effort into that messaging. But for a lot of people that suddenly come true, and they're kind of like no, this that has been the rest of the bottom. And I feel like you could have offered the small jobs with like a subdomain that's like voices light or something. And it's like, literally just the tiniest jobs, perhaps it's for talent that are inexperienced, and there's like a place like a training ground or a sandbox that they can kind of play in and you keep this premium voices.com product for your kind of like higher paying clients. Was there a reason that you didn't decide to split those two proposals if you'd like to the clients? And

David Ciccarelli

so we find that clients often start with a small project. Because and you know, we call it the trust sale, right, the clients got to trust? Is voices even the right place for me, when they post a job? Are they even gonna get responses? Am I gonna get responses kind of within like a reasonable, you know, a price range for the scope of work and what they had in mind? And can the talent actually deliver on that? So the there's definitely a track record, I'm going to call it a like a pattern of behavior, where clients start small and then grow large over time. And so to further prove this, oh, we actually ask clients, hey, are there ever and we have a whole research team that kind of tries to uncover answers to these type of questions? And the question was, do you to the clients who conducted the survey? Do you ever hire talent for under $100? And what we discovered was a 30%. So call it a third of our clients and these are existing clients, from time to time do hire talent from under $100. So did we want to be the pool At least they could kind of do some of their work, not all the work because as soon as they but or rather, would we, let's be that definitive destination the go to place where irrespective of the size of the project small or large, you go to one site, and you can you can get that done. But you couldn't have done it was kind of the reason, you know, we wanted to talk to the clients to know if they if they have other work? And the answer was yes. And then but they weren't bringing it to us because of this, this kind of threshold, which often means whether it's an existing client, and then you have to think well, there's probably new clients out there that are maybe just, you know, doing something for the first time that we're literally putting up a gate or a roadblock for them to even engaging and they never have the potential to grow up to be some of the most recognized and most frequent job posters on voices.com.

Toby Ricketts

Yeah, I mean, they kind of make sense, but I still feel like there there would be like, rather than just just lowering the entry point, you could kind of put up some some, you know, some some barriers to say, look, this is this is special pricing for whatever reason to get you on board like a loss leader effectively. And then once you know we've we you get into the professional talent, you can do this, but this The insinuation that the optics, I think of this decision was like that it's muddied the waters, that suddenly it's like we've got the best professional voice talent and you can hire them for $5. Like the actual you know it, you've got to be very careful with your messaging around where that sets, you know, why this decision has been made? Because it does, it does worry us, you know, a voice talent that use voices.com. That, that is kind of starting to get brand damaging, because we don't want to be associated with like the bargain basement kind of version, you know,

David Ciccarelli

so So let's talk about how the budgets even are determined. Right? Right. So we discussed the project marketplace, where the talent are actually deciding what the rate is going to be. And if you don't want to list a project at all, then I, then you don't have to, if you because you don't want to put any pricing information out there, then that's certainly up to you. If you want to start at, you know, 200 or $500, for your project listings, and let's be clear, these are only non broadcast jobs that we're referring to. If you don't want to get into, you know, if you want to start your price points much higher, then that's certainly, you know, certainly up to you as well, too. So we're not, you know, we're not marketing $5 or anything along those, those lines, it's actually would be the talent kind of listing that themselves. So so that is the project marketplace. Okay, so

Toby Ricketts

the $5 only applies to the project marketplace, it isn't in the audition kind of the traditional sphere. I'm

David Ciccarelli

not as of yet, but that we did put that in that email that that we want to have that as a opportunity for clients as well, under certain circumstances, which would be non broadcast. But even even still, even still, Toby, how does the client even pick a budget? Well, there's three ways that you know, when they're filling out the job posting form, that they actually pick a budget, it used to be just a little drop down menu. But now what we've done over the last year is we have what we call a budget recommendation tool, because there's been a lot of calls for, hey, you need to voices.com needs to educate the clients on what the fair rate is for said project. Well, as they're filling out the form, we're learning about the category, the length, the use, kind of any licensing means they might need. And so when they get to the bottom, behind the scenes, what we're doing is we're looking up all the comparable jobs, and saying, here's the going rate that a talent actually was hired for, for a job that looks similar to yours. And here's the average number of responses that you can expect to receive in the next 24 hours. So this is what we call a project recommendation. So it the system actually defaults to that being selected. So of course when we're not going to be defaulting to the low end of the budget $5 to 249, because in most situations, the actual going rate was higher than that. So we're using our own, you know, the talents, activity on the site for what you guys quote, as kind of like feeding it back to the clients to say here's the here's what the going rate is. So that's the budget recommendation. Then we have the budget range, which again just kind of goes up in those brackets. We didn't we felt it was best not to create a distinct bracket of $5 to $100, but rather Just extend the entry level point, which as you said, there's title clients or just pick that because it's the first one, but then quote, cool higher, and they're going to those who are considering quality first and foremost, like most clients do, when we ask them, What are you listening for? How do you make your hiring decision, it's always the quality of the voice is like, far exceeds, you know, saving a few dollars in here and there, that's, that's not their primary motivation. So that's the so that's the budget range, they can pick any number of them kind of disregarding the recommendation. But we also believe talent will kind of set the client straight, if you will, if they're like, look at you've got way too many words, way too much word count here, or, you know, the effort is going to be huge. I can just tell because it's a, it's a medical read, it's a technical read, okay, the talent will kind of course, correct the client if they happen to pick a lower lower budget. And the last one is like a fixed fixed budget. So if the client says comes and says I only have it's a, it's a scratch read, or it's for a student film project, or whatever the nature of that kind of use case is, and I have 50 bucks, well, now they can actually go ahead and get that kind of get at least have those auditions kind of come into them, for those who are interested in doing that kind of work at that range. So that's, I think, a really important distinction, having the awareness for the talent community, that we have a budget recommendation that basically is a self reinforcing loop. It's the amount that actually the work is getting hired for, we kind of, you know, feed that back to the client and have that as the default. And over time, what we've seen, and it's lives out this notion, you might have heard me share before this notion of shared success. Over time, what we've seen is that the more successful kind of on a job by job basis, the average selling price is kind of the numerical are the metric that we look at, the average selling price has actually increased across the board. So the better the talent do, the better that we do as a platform. And therefore, that's how we're living out this notion of shared success. The budget recommendation is just an example of, of how we do such a thing.

Toby Ricketts

Okay. Yeah, I mean, pricing, voiceover is, is one of the hardest aspects of being in this game, like because, you know, new talent come to me all the time saying, I don't know what to charge for this, you know, so it's, it's like, there are rate cards out there, there's the gravy for the brain rate card, there's the GVA, there's, you know, that there's a few, you know, rate cards out there, the voices don't come one over time has kind of, like I know it, you released a new rate card and a head broadcast, it's quite low. And I remember getting in touch, and then it was subsequently fixed to sort of, you know, to boost it up a bit, which could have been just an oversight. But like, it's, it's one of those things where you, you are striking a balance between, like clients, on the one hand, who obviously want a good job done quickly and cheaply, you've got new voices as well, who are coming onto the platform, they're inexperienced, so they usually like to charge less, because like, that's, that's generally the way you sort of get into an industry is by going in sort of like, and doing it for for less than someone that with 10 years experience, and then experienced voices, of course, you do this for a living, and we're on there all the time and, and use it. And like, you know, they all like so you've basically got this the center made up of those two people, those three people who, you know, want different things. And like the point where they will meet is effectively kind of like the the sales price or the kind of vibe of where everything's setting. And I just worried that like with the lowering this, like, you know, really lowering that is that it sort of drags that in the side of the clients and possibly the new voices area. And so you do expect to see attrition from your experienced and voices who make a living out of this, because they feel like suddenly, you know, it's the voice industry separate separating out into these trophic layers if you like, because I always talked about this trophic layer theory where, you know, you've got your fiber on the bottom, because it's always just been basically, you know, they, they say what they are, it's $5. And then you've got your sort of mid tier, which I've sort of always put sort of voices.com and then some of the other voice marketplaces and then sort of agents and stuff. So you're talking in that top layer, it's sort of like, you know, two and a half 1000 to sky's the limit for big TV commercials. And you know, where there's a lot of there's a lot on the line, it's high value. It's all high stakes. And then the mid tier, which you know, you've traditionally sort of existed in for sort of like your, like medical narrations and stuff that's not broadcast, but it's not, you know, you want a really good job and then the sort of bottom layer. Do you feel like that it's just like, again, coming back to the sort of brand damage thing that it kind of drags you down? I know you want to drag rates up but and you said before that your average rate has increased by by by marking this and putting a marker in the sand and saying like we've now extended this budget, I feel like that won't necessarily happen even with this feat. Back engine where, because to get good work, people are going to quote a little bit less, and then everyone's gonna see that one's quote in less than then quite a bit less. And I feel like an algorithm could, you know, run away with that kind of pricing.

David Ciccarelli

So I actually agree with the stratosphere ring of the of the industry, I think that's a great way to describe it. Sometimes we kind of use the, you know, a barbell approach where there are new aspiring talent, who at present, you know, struggle, because they've got to get their first job. But if they're up against Toby Ricketts, then good luck, you know what I mean? That's just and even if, you know, case in point, even if they're quoting, for a fraction, you know, if you're 1000 in there, 100, it's still the client chooses the voice, first and foremost. So they're having in some situations, and probably more than anyone would like, frankly, a challenge kind of getting that first star rating, which then kind of has the, you know, gives them the impression like you see it in the search results, you see it on your profile, to frankly, the confidence that like, okay, great, I landed one, I know how this works now. So that would be kind of the new and aspiring talent. And then you're right, there's the professionals along same professionals, you asked the question, if we, if we're concerned about attrition, I certainly hope not. We love our talent, we hope that they stay around, we think we've got great things in store for all of you in the next couple of months, as well as the, you know, the roadmap for next year. So we've got some great stuff upcoming. But this is just sold for a need. That's frankly, not, you know, designed really at all for the professionals. This is new clients with tiny projects, that we've really want to be able to bring that client on board. And so if they have to start at $75, or 50 bucks, so that they sign up, go through the process, and the client goes, Okay, I get it. Now I can trust you with my larger campaigns and national work. You know, the high stakes work, as you put it told me that they've already kind of gone through the motions that they that they're more apt to kind of continue and proceed with the platform, because they built up a history there. But if we never get that chance on the small stuff, they're never going to grow into the into the bigger work. And there's lots of use cases like that this scratch reads is often probably one of the biggest requests, they're like, Yeah, but this is this isn't for, I need to use it in a client pitch. But it's not the actual ad, you know, we're gonna change. And they're like, I don't have 500 bucks to make for that. Because as soon as they go through, and they say, this is, you know, this is the use?

Toby Ricketts

Yeah, $100 is reasonable for that $100 is a great price. But $5 For scratch rate, even that is like, you know, I mean, even I can't envisage a job where it's worth me opening my studio for $5, then again, so, yeah, it wouldn't,

David Ciccarelli

and I certainly, I think we're, you know, at risk of kind of, you know, getting hung up on the $5. Just because it's the low end of it, I don't think, why would a client go through the motions of that? It's like, well, we had to come up with some minimum, that wasn't going to be one and it wasn't going to be zero.

Toby Ricketts

So what was the what was the decision tree for that? Because $50 probably wouldn't have attracted so much controversy, but because it's five and I mean, let's, let's be honest, Fiverr is the actual nemesis of the voiceover empire. As soon as you say your voiceover on Fiverr. It's like, well, you know, you're not a professional voiceover because I mean, I know there's people that do lots of work on that it's generally low value, and they're doing like 10 or 20 jobs a day. And then making the same as someone who probably charges, you know, the sort of moral industry, right, and does one or two jobs a day sort of thing. So, and those clients, I don't know if this is your experience, but the clients that paid the least are generally the most of a pain in the ass, in the experience difficult to work with. So are you kind of willing to take on because like, Okay, let's go back to the $5. How was that reached? Was it to compete with Fiverr? Was it because that's the kind of lowest thing you ever charge on the internet? Like, how was that reached?

David Ciccarelli

Um, so we we looked at 0, 1, 5, 25 and 50. And zero would make no sense because we didn't want to have free requests, right, then then it's just like, so now you're kind of using everyone's resources and time to get a free request. And the counter arguments wallet, if it's a charity or a nonprofit or some good cause, that even still, there's probably some nominal, you know, token amount that could be provided in in terms of compensation. You know, one is, you know, the first kind of positive integer that it would make sense that it would kind of have a transaction would go through because we also want to make sure that there's a valid credit card on the Other end of that transaction, the person is who they say they are. So, but that also felt candidly, you know, lower than any other site that's out there. So that would be weird. Five would be on par, because it's already well established. 25 or 50 is like, Well, are there situations where it's going to be? It may be lower than that. So where are we, whereas for there's some, as you know, we've had these other creative categories around audio editing, and translation, where we had already established $5 as a minimum in those other creative categories, instead of having two sets of rules, because audio editing is often, you know, built out on an hourly basis, as opposed to a usage and license basis. But because this because the system was already designed to have a $5, you know, entry point, if you will, across all of the other categories, we're like, well, let's just harmonize that. So it's the same entry point, irrespective of which category the client posts the job in, or which category the talent lists their project listings in.

Toby Ricketts

I mean, yeah, it just seems like, you know, if you're, you're still the same 20%, I assume you take on that on that $5, even if there's not a different sort of split at those lower levels, is that so we can effectively only making $1 on each of those jobs, if they come through at $5, which just doesn't? You know, it doesn't seem like...

David Ciccarelli

it actually, it actually costs us $1, something to send out each payment. So that was another part of it like, well, this, you know, imagine there was a huge frequency of these Well, paying $1 to send out $1 Doesn't make any sense for anyone. And so, you know, I think what we've we've learned over the years is two things. One, let's try to get out of the way, rather than impose more controls and restrictions. Because when we get out of the way, it allows the market to, in a lot of ways government govern itself and market market, I'm referring to talent and client, you know, coordinating transacting and communicating on your own. So let's try to get out of the way. Let's also try to, you know, and by that, I mean, you know, these kinds of types of controls. The other thing is, a lot of these kind of worst case scenarios rarely transpire the way that, you know, we all might think I mean, years ago, you know, well, I mean, I could, I could go through the, the list of items of kind of the worst case scenario, you know, kind of game theory type being played out on a lot of improvements that we've made over the years, and rarely has one kind of been, you know, long term sustainable, or sorry, long term damaging, and, in fact, quite the opposite. We found, you know, that, in the end, if we truly believe this guiding principle of let's make decisions that are based upon shared success, for the talent, the client, and voices as an organization, then let's make sure we have that kind of first and foremost, and things do do play out. It's the, it's the gap in between the announcement and having actual data and evidence, where a lot of emotions, you know, kind of gets get stirred. And it's kind of almost like daresay, like the fear of the unknown. Like, we're afraid the whole industry is going to go a certain way. Well, that's actually not in our best interest, it's not in your best interest. So why would we push it that way? Now, I know, that's a hard thing to kind of ask yourselves and maybe realize that, you know, we want what's best. And that's what we're trying to do is help new clients enter help new talent, kind of get their feet under them. And and then have them both of them grow into be, you know, you know, professional talent who are working with, you know, amazing clients on the platform.

Toby Ricketts

How do you measure success? Is it the number of voices you have? the number of clients, you have? the number of jobs push through? the average sale on the platform? Like, what are the kinds of KPIs that you and and how do you think this is going to affect that, because it has been suggested that, you know, you will receive less investment money, you know, way back, and they're sort of putting pressure on, because, like, it's all about, you know, site visits, and like, you know, then you can be acquired for something, and that's kind of like, you know, maybe that's if we take a big step back and talk about pure business. Is that something that's that you consider, like, how do you measure success? And well, yeah, so we

David Ciccarelli

it's called the Northstar metric. So what is our what is our guiding Northstar? And we call it hired jobs. So jobs that are fulfilled not just a posted job, not just a project order that starts but those kinds of both converge into a job that's fulfilled, whether it be search someone's profile, the project listing or The job posting, there's kind of like four paths that all converge. The job then gets offered to the talent, saying, Hey, we're awarding you the job, or we've placed this project order for you. And in both situations, the talent is reviewing this spec, and clicking accepts right on the on the agreement. And then and then the work is done and delivered through platform, that is a higher job. So that's how we measure success. We don't to be candid, I don't care about the average selling price on that kind of thing. Because, you know, having a you know, you could have very few hired jobs right? At an insane average selling price. But that's not enough to kind of go around for everyone, or you go to the other end, you don't want to have a bunch of them where it's like, really, really low. So you're kind of like you're, you're you're balancing out what that is. But ultimately, it's more much more throughput and volume. Nothing to do. I mean, if our website is, you know, art, let's say a website was advertising based, where you have banner ads, and so forth, then you really care about pageviews. And how many visitors and so forth. I mean, that's not something that we that we look at, because that's not the business model, the business model is a transactional business model, just like as you described, Uber or Lyft, or Airbnb. So therefore, in a similar way, it's what's known as that core interaction on Uber, it's the ride that actually is taken on Airbnb, it's the the book stay, that actually is completed, right. And on voices, it's the job that gets fulfilled by a talent.

Toby Ricketts

But yeah, if you're going for, like, you know that as many of those as you can surely want to be making money off them, I just won't worry that like at the five, if you take it to the extreme and say and make a straw man about you know, so every job suddenly gets posted as $5, you're not making any money, which is not ideal, but maybe it's a loss leader for you, you know, maybe that's your rationale behind it.

David Ciccarelli

Well, we definitely don't want to be we're trying to capture a portion of the market that is not being served@voices.com Right now. Right? These are, these are not about clients who, that, that that are going to go kind of downstream, this is about they have these jobs already, they're getting them fulfilled by some talent out there on some, presumably some other platform. So this is about kind of like net new jobs, kind of aligns with that Northstar metric I described net new jobs coming to voices that weren't previously there. You know, that that's the that's the intention. But you know, those if, if those listening can kind of hear the, the conviction in these two concepts of shared success, and the most higher jobs, then you can see how these things start to align, because we're basically turning away jobs right now by saying, you have to meet certain parameters and so forth. We want to invite those clients onto the platform.

Toby Ricketts

I still feel like the two arenas model, I'd love to see someone try it. And I've suggested it to some people that do have, you know, a premium model is to have that sort of budget thing, like you have, you know, the budget and Avis model or something, you know, you have you you can capture two areas by having the same company with different branding over the two, which which might not be have that brand crossover. But I mean, I I also understand the fact that you've got to like it's easier to brand one thing and do your marketing, etc. But I feel like that might have been a missed opportunity. But then it's not my company. And you're you're welcome to do what with your company, what you like, just a couple of small things from what you said as well, like in terms of local currency. And I that was a really interesting point. Because I've I've said to people in terms of my rate card, it's like if I if someone asked me to quote TBC in India, and I quote, you know, 4000 US dollars, that's like someone's entire annual income, like there's just not reasonably, like they, they're not going to be earning that much off that ad. So you know, it's ridiculous. But maybe a way to do that is to have like, local currencies that you charge rather than you because US Dollars are always very strong in that and the market shifts all the time is to like have local local currency versions. So it feels like you're charging in a different currency because you kind of are you know, have Did you consider that at all? Because it's always been the US dollar

David Ciccarelli

right now, it's a single currency platform, you know, we work with customers in 160 countries around the world, yet, the entire platform is all in US dollars. And so to get to let's play this through to localize the currency, that's one thing but then to still have a minimum threshold of $100 equivalent to $100. US it's still like we can say it's in rupees but

Toby Ricketts

this maybe, maybe, maybe it shifts if you're paying in local currency, but then I guess you get people buying rupees and doing American jobs. That would be confusing

David Ciccarelli

You know, or the other way I want to pay in, I want to hire a, you know, Indian based talent? Do I, you know, like, what's the driver? Is that? Is it the buyer who's deciding which currency it is? Or is it the seller? So that's where the underlying, candidly infrastructure issue we had. Was this this rule, if you will, that didn't allow for transaction to happen in other in other countries, because everything was anchored to $100. Us, which just made no sense. So thank you for, you know, really kind of acknowledging that there are different price points for different clients around the world and that currency and the need to kind of go below what Americans, North Americans would go, I would never do anything for less than $100. Well, the job will doesn't it's not worth that in those other countries around the world because they can't afford it.

Toby Ricketts

Yeah, yeah, it is. I mean, I acknowledge, it's a really tricky problem in that in that you do want to capture more of the market. And there's this kind of this tech leader, kind of libertarian view of like, we'll just like, let everyone at and the market will decide. And, and it's an it's an interesting tension between that and having some kind of like, not the Union, but something like a union where voice actors say, Look, you know, this is the minimum, we we want to charge because the trouble is, if you if you devalue work financially, you do value it conceptually, in terms of like the, you know, if you pay less for something, then you inherently value it less. And I feel like the the reaction to this has been, we've we're proud of our craft, we're professional voice actors, we do our best. And this is, and this does sort of like acknowledge the fact that professionally, people will put jobs up to $5, and people will go for them and getting fulfilled and everything. And just having that all in the same pot, it becomes very difficult to separate what where those values are. So I mean, just in sort of, in terms of wrapping up, because I think we've gone through, you know, quite a few of different facets of this like, to the people like who have emailed me saying, you know, that they might leave voices.com, after this professional voice talent that have been there on for years, like what what would you say, to try and like to keep them on the platform, you said this in scouting, exciting stuff coming up, which is a bit of a bit of a kind of like, what's in the box? But, you know, what would you say to say, what's your long term vision? And how does this strategy sort of, you know, add to that?

David Ciccarelli

Well, voices is always aimed to be the definitive destination where, you know, stories get told, right, and really, we are the mechanism to kind of bring the two people together, but you are the ones actually telling the story, it's your words that are brought being brought to life and someone else's script. So that, that remains the same, you know, some of the things that we've we have on Deck are, you know, there's a lot of kind of just hygiene improvements, which is what we refer to them as just improving the overall usability of our voices. There's a big package around, showcasing and highlighting the top talent on voices. So those who have done very well in the past, we want to continue to kind of reward and recognize those talents on platform where they become, you know, almost something to aspire to those who are kind of just getting started. That's certainly one piece and that can, you know, look anything like, you know, badges, recognition, you know, different programs for top talent on voices. And because clients, as you know, sometimes just want to go just show me and give me access to the best. And then there's other clients who are saying, I can't afford the best, so I need, but I still want someone who has the equipment at home that's kind of better than me doing it might be kind of their thought. And they want to just get get get started with, you know, a semi professional or an aspiring talent. So you're right, it's there are they are two different communities of talent at different ends of the of the journey, those starting and those that are thriving in their career. But yeah, that next year, I think, because maybe maybe might be worth doing, you know, an upcoming podcast or video on what 2023 looks like. But hopefully that gives you at least an early glimpse of building into into the talent, those new ways to be found and discovered and be featured on the platform all kind of about bundled within the same premium membership.

Toby Ricketts

Cool, fantastic. Well, thank you very much for your time today and going over all these points. I hope that the sort of the the gamblers it works it feels like a bit of a gamble kind of kind of pays off, and that would there is shared success and we can all find a way to still, you know make to Have like shared success on the platform as you say so it'll be interesting to see how this how this all pans out thank you for your time today thanks so much Toby

Interview with Audiobook & Character actor extraordinaire... Ray Porter!

Two bearded, long haired dudes sit down to talk about the world of voice acting and character reading!

Ray Porter is an audiobook veteran with hundreds of books to his name on Audible and across the audiobook world. Hear how Ray found a career out of bringing stories to life, and the tools he uses to give life and depth to characters.

Here's what they talk about:

Timecodes: 0:00:00 - Intro
0:02:15 - setting up a studio, does it need to be expensive? PVC pipe blanket fort
0:05:05 - Are mics important?
0:07:00 - The best way to start out in voiceover / audiobooks
0:08:45 - will your mic prevent you from getting certain voice work?
0:14:35 - Modding a 416 into an actual shotgun
0:15:55 - Do you and Simon Vance and Scott Brick get together for audiobook parties in LA?
0:17:00 - Why it’s important to stay diverse in your interests
0:18:35 - How did this all start, tell me your life story!
0:26:00 - How did you get cast as Darkseid in Justice League?
0:30:45 - Why audiobooks are better than real books (especially Shakespeare)
0:34:10 - What is your process for preparing for an audiobook?
0:38:01 - What are your relationships with your authors like?
0:40:04 - Tell me about your experience of recording ‘The Sandman’ series with Dirk Maggs
0:44:32 - Tell me about recording the ‘Project Hail Mary’ audiobook
0:47:50 - How to differentiate characters within a story? Tell me your approach for ‘We are Legion – We are Bob’
0:53:09 - How important is life experience in acting & narration work?
0:56:05 - The challenge of narration female voices
0:58:10 - Why Ray hates adverbs!
0:59:30 - What techniques can you use to modify your voice for different characters?
1:02:00 - The recent inclusivity discussion has brought up some interesting changes for actors. How do you feel about how what’s acceptable for actors to play has changed?
1:09:48 - Accents – do you like them, do you study them?
1:17:45 - What’s your advice for aspiring actors to do the work and get the work?

Thank you to Ray Porter who was so generous with his time and information.

Transcript:

Toby Ricketts

Welcome to vo live brought to you by gravy for the brain Oceania. We have a video podcast that talks to people who are big and voiceover the movers and shakers, the interesting people of the voice world. And my goodness, today's guest is very interesting. Indeed. He has his. He's an extraordinary the world of audio books. And he has also touched so many hearts and minds, including my own. It's Ray Porter. Hello. Hello. I'm

Ray Porter

sorry for touching your heart and mind. Yes, that

Toby Ricketts

was without permission as well. Yes, exactly.

Ray Porter

Well, the nice thing is you don't have to show everybody on the doll where I touched you. You said hearts and minds. So that's you know, exactly,

Toby Ricketts

yeah, it was very, very clear about that. Anyway, so how are you today? How are things?

Ray Porter

Well, thank you. I'm sweltering, a little bit. It's Los Angeles. So in my sort of janky home, slapped together blanket for booth. I I'm a little sweaty, but it's how it goes to the world of voiceover. I tend to work a lot at night, actually. Because Los Angeles. I don't know whether you knew this or not Los Angeles can be a kind of a loud place. Really? It's a noisy city. I know. Weird, right. So I tend to record a lot at night. Because of that. It just the general noise of the day is a little bit calmer. And it's cooler.

Toby Ricketts

Yeah, absolutely. Like the whole northern hemisphere is feeling a little bit a little bit Sisley at the moment. Well, yes.

Ray Porter

And the West Coast is, you know, doing its yearly being on fire things. So it's just you know, it's just one of those things.

Toby Ricketts

Yeah. The burn off. Happens every year off. Yeah. No,

Ray Porter

not that much can accumulate in a year. Can we stop just burning every year? Would that be possible at all?

Toby Ricketts

It would be nice. Yeah. It's nice to talk to a another voiceover professional, who has a beard and long hair as well.

Ray Porter

Rather, exactly. Yeah. Well, you know, it's like so many, so many of our colleagues actually pretend like they're gonna go out and interact with people. I just don't get that.

Toby Ricketts

Luckily, I mean, I live four hours from the nearest city. So like, at least I'm quite away from the humans. Yeah. So that's kind of nice. Yeah, yeah. But you, you instead just built a sort of a werewolf trench somewhere in your house with blue light? I

Ray Porter

have. Yes, yeah. So I have my apartment in Pasadena. And I went to Home Depot and cut up a bunch of PVC pipe and got some moving blankets and got some thicker, you know, acoustic kind of blankets and sort of hung the entire thing off. So it literally is a blanket for it.

Toby Ricketts

I feel like it's a very inspiring story, because so many people enter this game with the PVC blanket forward. And and think that they're kind of like, oh, you know, one day, I'll get a new studio. But I think you're living proof that you actually don't need to if you do

Ray Porter

it well, you know, the funniest thing when I started out, obviously, you know, because I had a background in radio, and then I went off and did theater forever and ever, and then started doing audiobooks. And of course, you get gear acquisition syndrome, you know, you you, you know, you're somebody who's got the authoritative, you need this microphone, and you need this blurry blur, and this preamp has to happen. And you've and pretty soon, you're making this enormous outlay of cash and you've not gotten a job yet. And I see so many people end up either impoverished or mystified or both, without ever having gotten on to it. And so I've recently more out of necessity than anything else, I've focused more on how little do I need to get this job done? And I don't know just simplify, because at the end of the day, if what's going into the microphone, sucks. The mic is not a magic wand, you know? So it's, you know, it's about how do I how do I do the most with what I have. So if you're sitting in a closet, and you change the acoustic characteristics by moving a sweater, I've done it, did it on a number of books. Or if you have a proper booth, which I did, or you you know, have this situation, it's about adaptability more than anything else. And finding the right tools. Let people have a lot of advice on Oh, this is the microphone you have to have. This is the industry standard. Well, the industry standard may not be your standard. Like I see that, you know you're talking through a u 87. Yeah,

Toby Ricketts

I am. Yes. This is my guest myself when I hit a particularly good year and I thought I put your microphone. Yeah. Actually funny that and I talked about this to George Witham and my last thing, but have you seen the replicas? This one he's made? Yeah. But the guy New York and they sound exactly the same. And they're $150. Yes, yes.

Ray Porter

This is what I mean. That's the other thing is and as a guitar player, too. You know, I remember back in the 90s there were certain brands of guitars, you're like No, no, and I played some recently it was like, oh, oh, I see. They did their homework. The same It's true. You don't have to lay out a massive amount of money. The reason why I point out the 87 is when I started, I was going to studios and everybody had them. They don't sound good on me. They make me sound like I have adenoids twice as big as my head. I just sound terrible. Yeah, so I went looking for a mic, which is not easy or fun. You know, it's, it's, it's like trying on shoes from people who don't necessarily want you to try them on. It can be very, very trying to to, you know, test out a bunch of mics. But I did a lot of homework I did a lot of reading happens to be in LA. And I had heard about this guy, Dave Perlman, who makes the Perlman TM one microphone, so I called him up. And I mean, I didn't know this guy is highly regarded for making his two mics, which are based on you 47 architecture, but they're hand built. And, you know, I thought I would go through like three tiers of secretaries or something. He answered the phone, and he was like, you're in LA. And I said, Yeah, he goes, wants to come to my house. Okay. So I went to his house, and I looked at his mics and stuff. And then he hooked one up, and I grabbed a book and I read something. And I took it back to the people I was working with at the time, and the engineer listened to it and his eyes got huge. And he's like, that's your microphone. Now, we got to find, you know, the right preamp to pair with it. So I ended up going with the great river me one and V. Which just again, was just a good fit when I moved into this place. The Perlman TM one is such a brilliant microphone. And if you ever have the privilege of dealing with Dave Perlman, Count yourself lucky, the guy is amazing. And he makes beautiful microphones, he really does this not an endorsement or anything. I just really liked the guy. But I got in here, and I'm in an apartment situation. And that microphone, I could hear the people upstairs changed their minds. I mean, it was so sensitive. So I ended up going with a 416, just because it's a lot more focused and you know, eliminates a lot of this sort of side noise that is so prevalent here. Yeah. So I've been bouncing back and forth between those two mics. Stuck with the me one and V as a preamp because it just suited what I was doing. But that's, that's the biggest challenge, I think is you do not have to spend a ton of money. You just need to find what fits you comfortably and properly and well.

Toby Ricketts

Absolutely. Yeah, you have to pick up on a couple of your points. I definitely think the biggest lesson I've learned from going from sort of, you know, one voice over to pro voiceover was to like keep your overheads as low as possible, especially in the beginning absolute, like you have to really like I mean, I moved to the country, so I had to pay it. So I only paid like, I don't know, $200 a week rent and I was like, literally only have to make $200 a week, I've got my gear already, like let's just do this. And then it takes the pressure off and suddenly you're not desperate to get working. It makes a lot of big difference. And as part of that the whole gear thing like you say like you build up your stable start really simple. And to be honest, there's never been a better time to buy this gear because the gear that you get for $200 now is as good as the gear you got for $1,000 About 10 years ago, like without

Ray Porter

question. My first setup was a RODE NT one and a joemeek preamp that I bought at musician's friend, which was a chain here. Yeah, you know, not a lot of money and it served me fine. And I ended up actually giving that microphone to someone else when I found something that fit better but yeah, don't be don't be fooled into it. Now. Conversely,

there's a lot of equipment out there that is what's a polite way of saying well what one would find at a wastewater treatment plant, we'll leave it at that

you really have to like you know, you got to balance a little bit between don't impoverished yourself but if this is going to be your gear, spend the money a little bit

Toby Ricketts

yeah, if you know you're going to be doing this for a while and you don't want to replacement to yours because you will have to otherwise like I think a 416 is it's sits in such a nice place especially like I did a secondhand for 16 you can get one for 600 bucks. Then belt what I did, yeah, exactly the same. So I've got 600 bucks, I used it for probably five years. And and funny story in my old studio, which is just over there. And it's literally I commissioned it from a company that makes children's play houses. So they built this thing and flat packed it and then I just got I spent all the money on acoustic stuff for the inside. But I only treated one corner because you know, as you know, acoustic stuff is really expensive and soundproofing is really expensive. And so I did just like one corner and the roof and then pointed the 416 into that back corner so that it's only picking up all of the sound deadening stuff and it doesn't pick up stuff that's coming from behind it, you know, to save money with it. And that lasted me a long time. Then I bought this mic, which of course is not like a hypercardioid it's not like a shot it's not just picking up in one direction it's picks up all the way around and I speak field and it sounded terrible in that booth. It just sounded horrific. And I thought this was gonna be like, This is gonna really up my game and it sounded worse. And so it was I was like what you know, what does it mean? And then I figured it out of course. was just picking up all the ambience in the studio, it's the wrong, it's not tuned for the studio anymore. And so I ended up building this place kind of around this microphone because I really wanted it to work. And I was like, I need a new studio, let's just do it properly. So now the whole room is treated

Ray Porter

and well, that's the thing is you make whatever decisions you need to make, you know. But you know, as well that there is, you know, there are endless people saying this is the kind of the be all and end all. I mean, you know, without slagging any particular companies, I noticed that there are a whole lot of companies that make these filters that fit on the mic stand and make a nice sort of arch. Yeah, around the back of the mic.

Toby Ricketts

Originally developed for trumpet players, actually, like it was originally. Okay, I get it. Yeah, it makes sense that way, but

Ray Porter

it's like, a noisy bit is not there the noisy bit, you know, behind it, you know, and I tried them. I said this because I tried them. I tried it all. Absolutely. And, you know, it's just like new neural.

Toby Ricketts

It seems like it's gonna work visually. But it just doesn't. It looks the business. Yeah. Especially ones with perforated steel backings and Oh, god, yeah. Shaped foam.

Ray Porter

They look cool. You look like yeah, when I found out that, you know, especially when you're on the road, because I have a little sort of road rig that I bring with me. You know, for auditions or whatever, while I'm out and about possibly the greatest venue I found to record and when you're on the road is inside your car inside your partner's car?

Toby Ricketts

Absolutely. I was about seven, you can get away with like a decent iPhone or a Samsung Galaxy, and just literally do the voice recorder, do a little bit of post. And it's fine. urgence it's fine. Sure.

Ray Porter

And a lot of those little mics that will plug into your iPhone or your iPad or whatever are actually okay. Yeah, no, obviously test them, you know, you know, I'm not saying like the big ass USB mics or whatever. But there's some little ones that do the job. And as electronics get better and better and better, you don't have to spend for God's sakes, don't buy the name. You know what I mean? Yeah, especially if you're starting out, it's just like,

Toby Ricketts

these those. There's time, some gaming companies now are insisting that people have like a UID, seven or a tail and 103 Or like, or a 416. Like, they say you can only do the kick, if you have this mic. And it's like a How are you going to tell without doing a zoom call? And like, because I don't know that many people that can pick up a mic, because there's so much there's so many more things to cover the sound like most of the things a little bit your interface, but mostly the processing you do afterwards. So like, it's like how you're going to tell that and it kind of does, it's kind of editorialize this and kind of, you know, put the gates up for people who haven't necessarily got the gear, which I think is a bit, especially when there's so many blanks available now nowadays, it's

Ray Porter

a little bit not okay. I mean, I think I think there may be some of that is, is you know, certain people within that company trying to justify their own position. You and I both know that the online forums are filled with people with golden ears. Who can hear the subtle transients, you know, yeah, and I submit that that's horseshit.

Toby Ricketts

Yeah, it gets a bit like a modern art at some stage where you're like, No one actually just throw paint Canada canvas, and then explain kind of afterwards.

Ray Porter

But I also I mean, I can also get why a production company might want to put up some barriers, given that they're going to be getting a wide variety of auditions, you know, with DB levels that look like Satan's roller coaster, and, you know, horrible sound quality and all of that, that they want, you know, the people to exercise a bit of control. I mean, it does pay to pay a little bit of attention to making sure that you are ready before you go public with your brilliant voice over talent.

Toby Ricketts

That's a good point. And the reason is, like the U 87. is an industry standard, because it's been around for ages, and everyone just knows knows it. And they know what it's capable.

Ray Porter

Everybody knows that they know what it's going to sound like. And a lot of engineers are really familiar with it and with the 416 they know what it's going to do. And all of that there's a lot to be said for that. But I do think that like that kind of hard line gear specific sort of thing is a little bit odd. The information is out there. If you go online, I mean, my God, you know, if you're watching this now, subscribe to this student's work, you know, he'll take you through it, he'll tell you, you know, what the standards are and what's needed. Typically, I've found when you're auditioning for things, whether it's a movie or a video game, or commercials or whatever, they like to have it within a certain range of dB. They like you know, there's some people that still love 1644 One, you know, and all of that stuff. Just pay attention, just read the stuff, you know, and try to do it. You don't have to have a 416 but if you do, don't buy one knew exactly, yeah, have is used and

Toby Ricketts

I've thrown it for 16 and a in a suitcase so many times and I've never had even any problems with it also,

Ray Porter

to fend off muggers, and they'll still record I mean, a literal

Toby Ricketts

shotgun mic like you can and then put a cartridge in it.

Ray Porter

I really hope I'm recording a Hemingway book next.

Toby Ricketts

I'd love to see someone do That model a 416 into it into an actual shotgun.

Ray Porter

Okay, that's horrifying. And a really interesting, you know, there's an audio book that just came out my friend Scott brick narrated it written by a guy named Landon beach and it's called Narrator And the premise is essentially, like Stephen King's misery. It's an audiobook listener who like takes things a little bit too far. Wow. Yeah.

Toby Ricketts

So isn't it? So that's written specifically for an audio book?

Ray Porter

I think it's, I think it's a print book as well. But But obviously, you know, it came out as an audio book and Scott brick, you know, is the God King so they know,

Toby Ricketts

gosh, that's

Ray Porter

so elevated, he had me like, right, because in the foreword, the author was saying such nice things about Scott break, and Scott called me and was like, I feel gross. So I was like, I'll record it for you. So I did. So he paid me to say nice things about him. That's nice. That's our friendship. Yeah.

Toby Ricketts

I'm just gonna say like, we talked a little bit about Simon Vance, who also has a guitar, addiction idea, friend whiskies and you're all kind of in the neighborhood doing the same thing. So you get together for like, audio book parties.

Ray Porter

We don't get together for audio book parties, we get together to just like, you know, hang out and be dudes and be silly. I don't I don't really like a lot of audio book. Events. Yeah. Just because nobody knows each other by face unless you're friends, you know, just in the real world. So you wear a nametag. And so there's a whole lot of like, Oh, hi, hi. Oh, hi. You know, because then you have a context, because we're all shut ins. And we're sitting around, you know, you know, people by voice, or maybe by a promotional photograph. Yeah. That said, I do love, you know, a lot of people in the audiobook community, but the Simon and Scott are friends, you know, and we, yeah, we might talk a little bit of business now. And again, but for the most part, now, it's a lot of just general sustained silliness, which I prefer,

Toby Ricketts

it's so important. It's so important, and especially in these creative industries, where you because if you did it so seriously, all the time, the creative pursuits, you just would, you know, you'd end up sort of hating anyway. So I think you probably do need that well released as

Ray Porter

an actor when I was when I was doing a lot of theater. And a lot of Shakespeare, primarily. I always was puzzled by several of my friends who, you know, the last book they read had to do with theater, or the last thing they watched was a documentary on the RSC or they went and it's like, okay, you're only eating from that one small part of the menu, you're missing all the nutrition and all the deliciousness of other things. And I think ultimately, you what you produce is going to be kind of bland, unless you're actually living a life. And I do believe that the same is true. For anybody who does anything creative, whether it's music, voiceover work, you know, whether you're a voice actor, or an actor who is not behind a microphone all the time. That distinction has always bothered me. Are you an actor or a voice? Actor?

Toby Ricketts

Yeah. Not so many of these questions I was gonna ask you are already coming up, and one of them was going to, but

Ray Porter

I didn't mean to answer all of them. Sorry. Sorry about that. I'm just gonna shut up.

Toby Ricketts

But like, we've touched into your history. And one of the things that I've, I've, you know, I've done some research and for the interview was, it was difficult to get a grasp, like your Wikipedia entry is not as as big as I expected it to be. And I don't know whether or not it's accurate, either. So like, take us back to the beginning. You've been an actor for a long time, like, tell us about your ducks and dives of getting into this industry and where you are now.

Ray Porter

Okay, well, I gotta go way back. Actually, I was. My parents were both actors in New York. I was born in New York. And then before I had anything to say about it, I was two years old, they whisked me off to a small town in Indiana, and that's where I grew up. And I always grew up around theater, and around performance. You know, my grandfather was also in the business. So it was always just sort of there. And because it was kind of the family business, I was like, Well, I'm not going to do that. I didn't know what I was going to do. But I wanted to find other things. I went to work for a radio station. When I was in high school. I was at WW que si in Kokomo, Indiana country music. I hated country music at the time. Don't mind it, you know now, but I hated it then. But I was a country music DJ and I did news and all that. And it was really fun. You know, it's 16 and 17. Trying to get my voice down low. I shudder to think what I sounded like. And then had an opportunity to go see a production of a play. I think it was in high school or something and it came out and was right. That's me. That's what I want to do. I went to the California Institute of the Arts here in LA to get an acting degree. I tell people, I didn't go to college. I went to collage. It was a very interesting school. I Um, and then, after graduation, I kind of hung around LA a little bit, you know, just starting out, like trying to get work, that sort of thing played in a band did all that stuff. I had an audition for the Oregon Shakespeare Festival in 1990, and got it got the job. And I was at that point, trying to decide whether I was going to stay in LA and be an actor or move to Nashville and do music. Country music got me again and got this offer for six months of work at the Oregon Shakespeare Festival in Ashland. And I was like now, okay, so I told everybody in LA like, you know, I'll be back in six months. I'm just gonna go do this thing. And I got up there. And I was there for 18 seasons. Because it was beautiful. It was challenging work. It was work that I loved. It was people that I loved. And it was incredible. And in the meantime, kept my hand in with VoiceOver doing like local commercials and things like that selling tires in Medford, Oregon. Just as a supplement to the income which was weird, but cool.

Toby Ricketts

Hamlet sells

Ray Porter

tires. Yes, exactly. For soothe my Lord and then aluminum siding. So and people when it started to happen, I would have colleagues come up and go. Did I hear you for the debate here? You do an ad for the Jackson County Fair. We're standing there in our armor, and you know, and stuff like that getting ready to go on? And I'm like, No, I'm sorry. Do you mean the Jackson County Fair? Like what? Like I'm a whore. What do you want? So anyhow. And then I came to LA Finally, I've been dipping down into LA and doing TV and film and that sort of thing in the off seasons. But then I got married and I decided probably a better idea to be, you know, a husband rather than a phone bill. So I left the Oregon Shakespeare Festival and came down here. And I felt a lot like, you know, in Shawshank Redemption, when the guys get out, and they're, they're, like, institutionalized. I was like, Wait, there's no rehearsal today at one, there's no shots and I was I had been so locked into that schedule. And, you know, I don't know whether you knew this or not, but you know, in in Hollywood, there's not a lot of work, which was a surprise. Anyway. You know, so I booked a few things here and there, but it wasn't really sustainable. And I was also just creatively just frustrated because after so long of creative output, and then suddenly none. It really was like withdrawing from some sort of drug. So I contacted Blackstone audio up in Ashland, Oregon, where I just been doing theater. And they were like, Yes, send us an audition. And I slept together, you know, some equipment and recorded a thing in my closet and send it up there and they sent me a book. And I recorded that in my closet and it did pretty well and they sent me another and another. And I got nominated for two audio awards that first year and it was all in my closet.

Toby Ricketts

When he was that? Oh God 90s

Ray Porter

Long ago everything was in black and white.

Toby Ricketts

That long. There was tapes cassette tapes, yes, it

Ray Porter

was all Oh my god. Yeah. cassette tapes. Yeah. God Yeah, it was still the days of because like the iPad hadn't even really caught on yet. So I want to say 2006 2007 maybe ish, right? But they would FedEx you you know the manuscript one sided pages so you'd get this phone book you know and then stop recording change pages the whole thing was nuts. Did that for a while, got a booth eventually found one USD decided I needed at this point it was a going concern and a tax write off I would like to step up the equipment a little bit. So I got the TM one I got the M one L and NV and just continued and it just you know it's momentum. It's snowballed. One thing leads to another, you know, and an old friend who said nothing succeeds like success. It's a catch 22 of like, how do I become an audiobook narrator narrated audiobooks. You know, it really is a momentum thing. It starts out very slowly, and then suddenly, you're drowning under a pile of work. I'm not entirely sure which I'd prefer on a hot day like today. I'm grateful for the work of course, and I'm grateful that I get to do this. It also enabled me to have a creative outlet to be doing stuff that was creative. So I ended up doing better in auditions. So I ended up booking more acting jobs. So I ended up you know, and it all kind of feeds into each other. The greatest lesson I learned from all of that was patience with myself with the industry. And with the process. It doesn't happen instantly.

Toby Ricketts

Yeah. And sort of, you know, you've really got to maintain that passion you have for the work despite all of the cut downs and the auditions you don't get and you know, self doubt you've got to kind of quiet in that self doubt because it does come.

Ray Porter

Yeah, I mean, I have an impostor syndrome that's bigger than Shaquille O'Neal, you know, and it's equate. It's just, you know, it's not even quieting it down. It's just sort of making a deal. Like, okay, you can sit in the back today. Yeah. You know, I'll deal with you later.

Toby Ricketts

It does come with the territory and creative.

Ray Porter

It just does. I mean, you know, you know, this as well, you know, and the fact that we've been able to sustain ourselves and keep the wolf away from the door doing this stuff. Is is a blessing every day. It's I'm grateful every single day that I have gotten to do this. And it's opened up all sorts of things. You know, I happen to be in England, because at the time I was married to a person who was working on Zack Snyder's movie, the Justice League, Zack, who I knew personally up to that point, but I've never worked with found out because I don't I don't I narrate audiobooks from on him. And I don't put that out there. I'm just me. Yeah, so I've known him for a little over a year. And then he basically found out that I narrate audiobooks, and Zack is a guy who prefers to hear his scripts rather than sitting and just reading them. So he brought me in to read his scripts. So I was in there for rewrites, reading, you know, just so he could hear it. That's cool. And one day, he walked by me and he had an digital image of this character. Dark Side, it was like the big bad in the movie. He's like, What do you think he'd sound like? And I'm standing in a hallway. And we're at Warner Brothers leaves them and I went, and I just whipped you know, something off that I thought seemed appropriate to the image. Yeah. And two weeks later, somebody came up to me somebody's like, not Zach, just completely third party came over. I was like, so you're playing Darkside? And I was like, what? Wow. That was one of the weirdest ones because I didn't have to audition. I didn't, you know, it's just because I had worried at all.

Toby Ricketts

You did have to audition. You just didn't know it was an audition. Exactly. Yeah. And like, I feel like you you particularly are quite good at coming up with, with with characters on the fly. It was it was, again, as part of my research I looked so the little audio port, that audible video you did recently where they just hit you with errors. And Shakespeare said Go, which was

Ray Porter

born in the same T shirt. So yeah, I have more than one I promise.

Toby Ricketts

Exactly. And and that was that was really interesting in terms of like seeing your process for characters, which which we'll go into once we've sort of, you know, covered to where you're coming up to today. But like your your your dark sea book and its dark side, it's that seems to be what you're most sort of known for now, because it's such a big production. And you've done a bit of unscreened stuff that was in motion capture with that dark side, actually, as well.

Ray Porter

There was some motion capture with that. Yes, I did do mocap, which me and Kieran Hines in black lycra suits is not an image anybody wants. And then we also did this really weird a lot of the scenes that we did, we were wearing this headgear that had two cameras that are right in your face and two really bright lights. So they only catch this so they can CGI, the facial expressions and the mouth shape and all of that. It was quite a long process actually. That would you know, I would do some and then there'd be downtime for a long time. And then I'd be called in to do you know another thing and, ya know, I've done a ton of like, you know, it's funny, because after the movie came out, Zach's version of the movie came out, because Mr. Whedon decided to cut me from his version of the 2017 thing. So after it came out, suddenly, all over social media people were like, oh my god, he was in Frasier. Oh, my God. He was in a fight. Oh, my God. He was in politically, you know, and it's like, that's the that's kind of a lot of being a character actor is you know, it's like, oh, you're, you're

Toby Ricketts

I know you from somewhere. Yeah.

Ray Porter

Familiar. Yeah, you must get. So you know, yeah, I mean, but it's been, it's been inordinately fun. I've loved going to comic cons and meeting people and and, you know, discovering just how much that stuff really matters. It was never really my thing. I always respected comic books and you know, and that kind of stuff. And I'm a big sci fi fantasy person, you know, but I never really got it and seeing the effect that it had on these people who really love it was was very humbling and also very gratifying and really cool. And I have a lot of people Like when I'm at a con signing autographs, or whatever, a lot of people will come up with a physical copy of a book that I've narrated, and they want me to sign it because they're just there for the audiobook stuff, which is weird, but cool. And yeah, you know,

Toby Ricketts

it's, I don't like I you know, as far as audio books go, I don't read books. I don't have time to read books, but I have I love listen to audiobooks when I'm doing other things like driving or gardening or whatever things because it's so, so damn time efficient. I read a book while you're driving somewhere. Like it's just this miracle. And I enjoy a lot more along. Yeah. And I because my mind kind of wanders if I'm trying to read the text. And I realize I'm four pages down. And I haven't understood any of this. And I have to go back and read the same four pages, again, was audio somehow gets into the brain a bit more. This is

Ray Porter

gonna sound weird and arcane, but just let me Let me stretch this out for as long as I can, and then gracefully pull me out of it when I get caught in a trap. Okay, okay. I trust you. Okay, doing Shakespeare, doing Shakespeare on the West Coast of America, in modern times, was a bit of an argument in and of itself, right. And there were a lot of people who would come because they felt like they should get some culture. And so they would sit there and be bored out of their minds and hated or fall asleep or whatever. And I heard so many people who actually work for a living, going, like I just, I don't get Shakespeare, I don't like it. Why does he take three pages to say he walked down the road? What's the point of it. And you know, people were forced to read it in school. Everybody in some teacher slapped this in front of you. And you had to try to make sense of this word salad. And people walk away from it. Like, it's really not for me, you know, another word for a theater or a venue to hear things as an auditorium, because you would go back in Elizabeth, oftentimes the language was you would go to hear a play, you never went to see a play, you want to hear the play. It is an auditory experience. reading Shakespeare is about as useful as looking at the blueprints for Westminster Abbey. Yes, it's interesting. But for me, I prefer going into Westminster Abbey, knowing what it smells like knowing what my voice sounds like. And the voices of others sounds, the feel of it inside. And you'll never get that, from looking at the blueprint. Well, the same is true of Shakespeare. And I think of a lot of other forms. receiving it. auditorially, as you said, while you're doing something else allows it to get in in a different way. Ideally, if if, if I as a narrator have done my job, to stay the hell out of the way of a text. I don't really want you to notice me, I want you to notice the book when I'm doing it. And if I do that, right, then yeah, you are gonna get maybe more out of it necessarily than you would visually. There are other people who prefer to read they don't like that distraction. You know, fortunately, there's plates for both.

Toby Ricketts

Exactly. And, and even as a third dimension. You know, I found my I found I caught myself finding at the end of the baba verse Book One. We Are Legion We are Bob, what you know, right? Yeah, syntactically, that I was like, I'd love to see what this looked like as a movie. And I caught myself and thought the movie would never be as good as what I'd imagined in my head. Like, the pictures are better. Like with radio, I think the quote was from a little girl back in the BBC days, and like, it's

Ray Porter

so true. Absolutely. My mother said that all the time. She grew up in the Depression era. And she said, There is nothing more terrifying or magical than what you can do in your own head. When it's being said to you on the radio, movies. TV could never do justice to what I imagined, you know? Exactly. So and I took that on, I took that on early on, I did it with Shakespeare to is like try to try to bring it but stay out of the way the text enough so that the person hearing it was able to like form and fashion whatever they got out of Shakespeare on their own, you know. And I agree with you, I do think that auditory stuff. It sparks the imagination in a way that the visual when you don't have the visual information, you're forced to supply it in your mind. Yeah, exactly. And we are all of us infinitely more creative than maybe many of us would let on. So I like that.

Toby Ricketts

Yeah, it's brilliant. Right. Switching that switching gears now. So right, we've established audiobooks, very important. Love hearing stuff by audio. So you get a book in the mail. What's your process? Like? I mean, I think people a lot of people assume that you read the entire book first and make notes and stuff. Is that or do you cold read, and then kind of, you know, go backwards and forwards as needed. You know,

Ray Porter

I, there used to be a real stigma attached to, to this and I don't necessarily know why. But there are a lot of people who are there a lot of people who are able to give their best work by sitting down and really going through the entire book and like parsing out which characters which I know people who will highlight in different colors when certain characters are talking. People have visual references, pictures and things like that. Mmm. And for me, I tried all that, because I felt I should. And the books ended up not doing very well in the reviews and not doing very well in sales. And I discovered that for me, the immediacy of it is really, really important. And that does mean that you're going to make a lot more mistakes, you're going to have to go back and covers things, you're going to have to fix stuff. Most famously, there was a book that, you know, this character, the author didn't really supply any information at all early on as to what this character was. And I got the impression of what this person looked and sounded like in my mind, and I did that accordingly until page 268, when it turned out to be an English girl with red hair. And I had to go back and redo all the dialogue. That was my own, you know, but so now, basically, I will go through lightly, I also will solicit, you know, from the author, like, how do you see these characters, and it doesn't guarantee that it's going to be like that, necessarily. But it's great to have that information. But then it's more about the immediacy of it. First of all, I don't have a hell of a lot of time to like, put stuff on it. I literally, it passes through my hands to you. Which going back to my earlier statement, I do think is the way to go. I don't have a lot of time to overthink it. It's just, you know, just go and do it. And that for me has done better. The books have done better. The reviews have been a lot kinder, the response has been a lot better. When that immediacy is preserved. Yeah, you know, and I mean, being in LA you, you have to learn how to cold read efficiently and well, pretty quickly. Cuz you'll have casting directors be like, yeah, that's not the right role for you try this one. You're like, Hello.

Unknown Speaker

Yeah, I was unwilling the other one.

Ray Porter

Exactly. When I was unwilling grace, and I rehearse to a scene for an entire week. And on the night, we did it in front of a live audience. And the two producers came over and went, Yeah, that's not working. So you say this, you say this, you say this, you say this, you say this? Okay. Well, sound? Yeah. Can you do it? You know, so you'd learn to get real comfortable with, you know, this sort of immediate? It's not like a hammock? Yeah. So yeah, for me, it's the immediate approach has always been best. Yes, there are probably more pitfalls. But that's what quality control is for. I will make huge mistakes that, you know, God bless the the people who prove them and the engineers, and we'll go back and we'll fix them. I've been caught out in a couple of mistakes, embarrassingly. So. I do try to do as much research as I can. But I still get caught on stuff. I mean, we're talking, you know, 300 plus pages. I'm not going to catch everything. But you know, the deal is to try to preserve what the author's intent was what, you know, the author wrote you a letter, you the listener, and it's my job to deliver the mail. That's, that's it. So

Toby Ricketts

in order to, like, establish what their motives and then

Ray Porter

sometimes yes, sometimes no, sometimes, I mean, I've solicited, you know, certain authors and been like, hey, you know, I'd love to get your thoughts on and never hear from them ever. Or I'll finish the book and be like, hey, I really liked reading your book. I hope it does well, and I never hear from them at all. There are other authors who have since become very dear friends of mine. Jonathan Mayberry is a great example of that. I've done his Joe ledger series for a number of years, we have since become God more than friends. We're like family. And what's funny is now there's actually interplay between us in his books. He will he started doing this years ago. Part of why part of why he became such a dear friend to me was I made a joke about like, oh, yeah, next, you're gonna throw me some curveball like some weird Latvian pronunciation, you know, or something. And he did in the next book. And then it became a thing of like, find the traps that Jonathan has laid for me in the book.

Toby Ricketts

That's hilarious. And he does one of his characters Ray Porter.

Ray Porter

Yeah, but he'll throw curveballs at me, you know. And the most, I think the biggest one was he did this great book based on the wastelands. Which is a role playing game, but it's like this weird sci fi Wild West thing. And there was a character in there who was educated in England, basically raised in England British accent, but he was Lakota Sioux. And he wrote in a couple of lines in Lakota, which I happen to speak a little love because I had a friend who was a Lakota Sundancer back when I was doing theater, so I immediately texted him and was like, fu dude, I know Lakota. Hahaha he was like, damn it. I thought I was gonna get with that

Toby Ricketts

one. Oh, that's hilarious. Yeah, that's fantastic. And some of the other other projects that you've done I know we talked about the sort of like the comics, you know, having respect for comics and other things. I was very excited when you and I didn't even realize while I was listening, but that you're in the Sandman series, we're saying the credits at the end, and I was like, oh, I want to go back and do I know and I had to go back and see which ones you were which is a testament to your

Ray Porter

team. Yes. I'm very happy to hear that. Yeah. Thank you.

Toby Ricketts

Yeah, it was. It was fantastic. So much fun. I say to everyone, like if you want to hear like one of the best radio dramas ever recorded. The Sandman series is by far like, incredible. Well, you know,

Ray Porter

Dirk Dirk Maggs, aside from being a very, very dear friend, Simon Vance introduced Yes, actually is an absolute genius at what he does. Without question. You should honestly I would, if he if he can find the time and I'll put in a word, but you should have him on this because the dude is a genius.

Toby Ricketts

And he's spoken for the brain one voice conference recently in May. So as a follow up to that I might invite him on the show.

Ray Porter

Honestly, it would be worthwhile, seriously, and I'll tell him, you know, like, hey, talk to this guy. He's cool, you know? But yeah. It was amazing.

Toby Ricketts

What was the process like for that? Was that recording with other actors? Was it on your own? Yeah, I

Ray Porter

went to England. And for the first one. Anyway, I went to England. And we were at the audible studios in the glass house down by the Barbican. And crammed into this, you know, very sweaty, Hot Studio 11 actors in a in a booth built for maybe six. And some of the most mind bendingly brilliant talents I've ever seen or heard, and I got to be in the same room with them, many of them, you won't know their names, some of them you will. But we all just kind of got in the room, and we jammed and it was such a fantastic experience. And we were all very sad when it was over. It was like being a part of this rep company. And yet nobody knew each other. And so somebody would step up to the mic, and you'd be like, Damn, he can do that. What, oh, I better bring my A game. And so you got people like riffing and playing together. And the end result was amazing. Obviously, with the pandemic, Part Two was sadder for me because I recorded it right here. With Dirk directing. I didn't get that same sort of great, you know, playing with other people kind of thing. I mean, I got to work with Derek, which is always wonderful. But God, that first one, that was an amazing experience, you know, I mean, standard between Michael Sheen and Neil Gaiman doing the Beelzebub stuff, and we're just, you know, feeding off each other and doing this, it was just incredible. Yeah,

Toby Ricketts

it's just such a treat when you get such a great text and such a seminal kind of like, well, directed by the best in the business voiced by the best in the business. It's just the the result is heavenly.

Ray Porter

Well, and I've been such a fan of Neil Gaiman for so many years that you know, nevermind meeting him. Just the chance to say his words was so incredible.

Toby Ricketts

Yeah, his world building is just next level, like it really is.

Ray Porter

Phenomenal, phenomenal. And I've just always loved his, his voice, not his speaking voice not as narrating but his literary voice. I've always just, it's been it's one of those things has always drawn me in

Toby Ricketts

Yeah, listening to him narrate his own audiobooks is such a pleasure because you realize how much he writes the way he talks. And he's got this little really dumpy, dumpy, that he's got this some kind of it's not iambic pentameter. It's like, we should call it gaming Pentameter or something like this. He is yeah, he has a very specific way of reading books, which, which I've drawn a lot from, you know, and I've been inspired by,

Ray Porter

there's a there's an over arching kindness, both in his writing and in the way he says, his texts that I that I adore. And it can be talking about the scariest thing and you're, you're comforted somehow. But I mean, you know, I picked up I picked up his copy of never where years and years ago and I still go back and reread it periodically. It's just that damn good. And so I got to do his stuff. I got to play Burbidge in the Shakespeare thing, which was amazing. You know, and yeah, so it was a little bit nervous. I'm standing there in England with a bunch of British actors about to say Shakespeare and you know, I did okay, but

Toby Ricketts

Fantana fantastic. Some of your other work that I've also taken so much from I mean, Project tail Mayer was fantastic. Like that was a really nice piece of work and is doing very well in the sort of sci fi community and further you know, it's that was that was a real treat anything particularly about that series that you enjoyed, well, I

Ray Porter

love I love Andy Weir, his writing and you know, that was one of those books. People always ask me, How long does it take to narrate a book and I always say, you know, and it sounds like I'm dragging crystals out and making Graham's in the dirt. But it really depends on the book. The book takes as long as it wants. That's a book that was over too soon. I was sad when I was done with it. That's a book that I also would get up in the morning and be like, I get to go record more. You know, it was just because his his writing is so fantastic. And I had such an immediate affinity for the language and everything it was, it was a great fit. I loved it. I loved it. And I'm so happy that it's done well. Because he's a damn good writer that Andy Weir. Yeah, yeah, I look forward to what else he does. You know,

Toby Ricketts

it did sound like to me a lot like you. I mean, you're a great actor, but it sounded like that character fitted your character quite well as well. You know, it wasn't we were

Ray Porter

real close. Yeah, yeah, we were definitely real close. I loved I identified very quickly with the irreverence, the sarcasm, the occasional snark. And wonder, you know, as a massive astronomy geek myself, you know, and a big science geek I was, I mean, it ticked all the boxes for me. Yeah, absolutely. It was great. It's privileged to narrate that book.

Toby Ricketts

Yeah. And you, you seem to gravitate towards sciency work, so they'd gravitate towards you probably more accurately. Yeah,

Ray Porter

it's been more that's been kind of the way of things in the last few years, you know, I recently actually had a conversation with a producer, and when can I do other things? You know, just because I want to diversify the portfolio a little bit, too, you know, I mean, my earlier stuff is all over the shop, you know, I've got nonfiction physics books, I've got, you know, modern crime stuff, and horror, and all of that. And it just seems like, you know, obviously, in the wake of the success of Hail Mary, there's a lot of sci fi authors who are like, Yeah, I want that guy. You know, so I, so I've ended up getting a fair few sci fi books. And, you know, mostly pretty good.

Toby Ricketts

Yeah. Then I mentioned, there's a queue these days, like, do you have you got a pile that you're kind of working through

Ray Porter

pretty busy, I'm under a big ol pile right now. And I've got people that are, you know, just independently, you know, because I tend to work primarily with publishers now. But I'll have people reach out to me, like on Facebook or whatever, and bless them, you know, they're like, Hey, I'd love you to narrate my book. And it's like, yeah, I would probably love to do it. Talk to me in 2023. Because right now, it's just, you know, I'm, uh, you know, I'm gonna finish this with you today. And get back because I'm behind on one book that I've got to finish, right. And then I've got another one that I'm getting close to the red line on, you know, so I just, it's like, I gotta clear the deck. Yeah, I've got so many of these books in the pipe. So thankfully, and I'm grateful for that. Yeah, but it's a lot, you know,

Toby Ricketts

exactly. And so on. And then I want to talk about characters because you really can specialize in characters and, and differentiating them within a book, like your narrator voice is sort of very similar to the voice of using now it's easy to sort of fall back on that's, you know, that's that's obviously, and it tends to

Ray Porter

be, it tends to be like whoever the protagonist is, will also sound like this. Yeah, just because I think it's a lot more identifiable select, Bob is going to sound like me and Rylan. Grace will sound like me. Yeah,

Toby Ricketts

yeah. And to pick up on the Bob theme, and for those who haven't heard the, the Bob of this series is fantastic. The most interesting thing about it is I feel like it's a real study in how to differentiate characters, because without too many spoilers, the main character gets cloned, and, and cloned and cloned, and but each one has had is a bit different from the other ones. And so you have to, you have to identify, yeah, identify, so you kind of so you, you start off as this one guy, he splits into two, and then you need to tell the listener which one they're listening to, even though they're a clone. So what was your approach to trying to find? And some of them don't even it's not really in the texts, like, what their quirk is, some of them it is, but like, often it was just gonna your call?

Ray Porter

Well, you know, in I mean, in the case of like, you know, Homer, Dennis made it really easy, because, you know, he decided to be annoying and just do the Homer Simpson voice or his approximation of the Homer Simpson voice. Yeah. But there were others that were Yeah, very different. And they chose their own names, you know, so then it became a thing of like, a finding in the dialogue, in the written dialogue, the way they respond to something. You know, obviously the most telling thing as an actor, you know, the first thing I do whenever I get cast in a role, is I'll look through the script and see what other characters say about that character. Because there's great information to be gleaned from that. Whether you toe the line on what their description of you is, or not, you have that information. And so that's always good. Sometimes it's in the book, sometimes it's not. And I knew it was going to be a challenge for me and for the listener to differentiate between, say, Riker, and you know, Bob, and these various others and there are a lot lot and then you and a God, there'd be more I'd have to turn a page and be like, Oh God, I gotta do five more dudes. Yeah. And it became more about intention and less about inflection or mouth position or, you know, whatever. A great deal was accomplished in changing the velocity of speech and the just the internal intention.

Toby Ricketts

But I wouldn't forthright or whether they were kind of Meek or

Ray Porter

whether they were forthright, whether there was you know, whether there was, you know, more or less music in their voice, where their heart happened to be sitting at that time. So, you know, you'd have a, you know, and it's a very subtle difference, but you'd have a situation of, you know, like, I don't know, you know, Bob, you know, St. God, it's a really beautiful day today. And Riker saying, guess it's a really beautiful day today. Real subtle, real different, but they say, you know, yeah, what notes Am I playing? You know? So and that was always a challenge, but a fun one. To do.

Toby Ricketts

You keep on top of the characters, because of course, they keep appearing. I mean, the book, I haven't finished the series, but like, the it's consistent the voices across the books, and, like, I'm up to about 36 Different Bobs now. Like, how have you kept track? If you have a post it note that says, oh, remember Riker, he's a bit like the one of Star Trek and you know,

Ray Porter

I will actually go back and sometimes listen to various sound samples of the people. I mean, it's easy with the baba verse, because it's all variations of me. You know, there's a few characters that aren't Bob, in the book that I that I've got, you know, instantly, you know, Guppy sounds like Admiral Ackbar. You know, Bridget, you know, as an Irish woman, you know, the various generals and that sort of thing. So that's one thing. The Quinlan ones, you know, that was another challenge of like, how do I come up with, you know, these, these voices for these characters, based on whatever their mouth structure is, that's in a later book, you'll find that out. But it's a lot of it, it sounds real, like, but I just I remember people's faces, I this is true in life, like, you and I could walk up at the same pub, and I'd be like, Oh, hey, um, I mean, I would know you because of your face. I wouldn't necessarily, I'd be terrible at remembering names. Do you know what I mean? There's a connection there that that kind of is a connection there with the face. And so for me, when, when a character pops up in a book, it happens most of the time, not all the time, but most of the time. It's like, an image of what they look like will pop up in my head. And then there's no other way to talk than what that face. Yeah, no, yeah.

Toby Ricketts

Because he knows the person. And they you know what? Their loss? Yeah,

Ray Porter

yeah. So you know, yes, my son what his father does for a living, he sits in a blanket for talking in different voices and seeing different faces. And they pay him

Toby Ricketts

advice basically sums it up, doesn't it?

Ray Porter

Pretty much. Pretty much.

Toby Ricketts

Like how important is life experience and bringing these characters to life? Because you know, you, if an 18 year old wants to write a book about a 30 year old, it just doesn't it like it doesn't seem possible, unless they're incredibly talented. And watch, I've watched a lot of other people do that kind of stuff. And I hear your life experience come through a lot on the big life moments of these characters.

Ray Porter

Well, obviously, it's going to be because it's the most readily available, obviously, it's the easiest to get to because it's, you know, right there I lived it. You know, the, you know, the old adage that like, once you're old enough to properly play King Lear, you're too old to properly play King Lear because it'll kill you. Once you've acquired, you know, that life experience and all that I do think that to a degree, that's important, but I really, really hate gatekeeping in anything like our craft. So I would always counter like, you know, the thing with the 18 year old, you know, 18 year olds have come up through a childhood that you and I know absolutely nothing about. It's true. They're going to have wisdom and depth in areas that you and I simply cannot understand. And it's going to affect them. And so I think that there are massively eloquent performances that can come out of someone who's in their early teens, but the performance is miles deep. I do think that there is regardless of how old you are or who you are or what your background is, there is absolutely no substitute whatsoever for being a voracious reader. I really do believe that. The more you read, and I'm talking about starting from childhood, you know, you should always have a book going have different kinds of lots of variety of different things. The more that you do that, the more you're going to understand. It's less about life experience than it is about human wisdom. Wisdom about humans compassion for that, which is different, that sort of thing. And that's going to add more colors to your palette if you choose to be an actor.

Toby Ricketts

Yeah, feeling things about things. Like very nicely. Yeah, yeah.

Ray Porter

Yeah. Yeah. I mean, ultimately, you know, any, any good scene is just humans being. To me, there's no more ready source of undiluted humanity, then a wide variety of reading. And you should never stop. If you're eight, or if you're at eight, you should have a book going, always, you know, I just I've always believed that it's good nutrition. But if you decide to do this for a living, it's, it's essential.

Toby Ricketts

Even if it is audio books, hopefully,

Ray Porter

even if it's audio books, yes.

Toby Ricketts

So in coming up with these different characters, and like bringing them to life, there's a number of I like to talk about when doing voiceover for any reason for commercial or for even elearning. and stuff. There's different kind of levers, you can pull in terms of this. There's like tone, and there's Tambor, and there's pitch, and there's tempo and there's like, then there's things like accents as well. Um, it sounds like you come from a very, like, intuitive place. So you're not really necessarily consciously thinking, Oh, I'll do this character a little bit faster. It's just what feels right in the time. But like, what are some of the levers that you kind of have at your disposal? If you were thinking about how to construct the character? That that might be sort of uncommon one's sense?

Ray Porter

Sort of, yeah. You know, though, one, the one big thing that I have grappled with and I've struggled with, I don't know if this directly answers your question, but I have struggled for years with honestly and properly and respectfully, giving voice to women, characters and female characters. It's really easy to like slap a voice on hope for the best. And I haven't been satisfied with the results ever. It's always been a massive challenge. So I've recently started experimenting with the idea that there are a ton of women who speak in a lower pitch and a lower tambor than I do. When I live there, why not focus more on character? Why not focus more on that sort of thing, and let the audience fill in the information as best they can, having gone along with the conceit, that they're going to be told an entire story with a bunch of characters at the hands of one guy, you know, and I think it makes it more noticeable if I try to put something on like I'm doing a woman's voice now you know, kind of thing. And it takes the listener out. Again, do less, do less get to the humanity of it, get to the truth of it. Sure, there's things that I'll do, I'll pull like tempo changes for certain sequences or certain arguments or certain discussions. Sometimes with authors I have said before, that I despise adverbs with fire inside me that I have a hard time describing without using profanity. Example. Where are you going? He asked belatedly, why do you ask? She said quizzically, I'm not sure he said confusedly. Then they walked out both redundantly. eff off with your you know, first of all, stop telling me how to do the line. Second, stop telling the audience how to feel about what you're writing. If your characters aren't full enough or rich enough that they require some tacked on spotlight, then go back and write the character better. You know, I should understand based on the dialogue, since human beings only have the dialogue when they're talking to each other. I should get it from that. Yeah, sorry. Let's go. So Fox,

Toby Ricketts

that's good. It's a bit like clumsy exposition in movies. It's like we don't have time for this to unfold. I'll just have the main character tell someone else about it on the screen.

Ray Porter

Right, right. Exactly. You know, yeah, the classic freeze frame. That was me six months ago. And even in exposition there's a lot that can be done. And I think too few people focus on it. There's a great deal that can be done just by shifting your articulators around a little bit. You know, and not a lot of people employ it and I really would love to see more people experimenting with it. You know, you in your day to day, you know, delivery, the way you talk just on the street the way you talk when you're doing you know various bits of copy or a game or a book or whatever are going to move your jaw in a certain way. Move your tongue in a certain way. Put the air in certain place and the voice and a certain place in your body based on how you've lived and that's just sort of the happy place for you. Well try shifting that. You know, if you find you speak into chest voice most of the time, put it in your head. Now I've done nothing except just change where my voice lives. And that's a different character right there. If you know if the audience is willing to go along with it. That's a different character.

Toby Ricketts

You know? Yeah, shift the way pediments the way like mine, shifts the way your tongue

Ray Porter

your tongue moves around in your mouth just a little bit. And suddenly, it's a different, and I've done nothing except move some muscles around. Yeah, yeah, you know, it's no, it's, this is basic ship. It's like acting one on one. It's just shit. I'm finding out now on my own sitting in my sad blanket fort in Pasadena. But I love it. It's fun.

Toby Ricketts

It is. And I mean, I'm on the similar journey in terms of like, in teaching voiceover, which I do with Greg for the brand quite a bit. I find the truth, which I'm like, I just whistled, right past that, when I was learning how to do this and happen to start doing it. But like, and I find out so much by exploring how I know what I know, you know,

Ray Porter

there's no better education than teaching. In that true, you go back and you're having to focus on first principles, which I believe we all should do. You know, my friend Dirk, in addition to being the most genius producer ever, is also a massively talented drummer. And just this last week, because I spoke to him, just this last week, he was going into a drumming class. You know, go back to basics, learn the stuff, you know, recover that stuff you think you already know, you know? You know, what was it somebody said, you know, your assumptions are like a mirror every once in a while, it's a really good idea to wipe the mirror off so you can see better. And I think it's true, we especially if we've been on the game for a long enough time we've we've structured, the sorts of things that kind of hold us up. And we have these assumptions. And this is the way you do things, you should question those all the time I do constantly,

Toby Ricketts

what an interesting time to be having this discussion. Because over the last two years that we've had been having, especially in the West Coast of America, we've been having the inclusivity discussion and and the fact that it's no longer acceptable for like actors to play minorities in a kind of a derogatory fashion or in an a stereotypical fashion. Because that does not summarize an ethnicity, for example, but it's always been, like kind of the lazy way, but also the kind of the expected way, like, if you want the audience to know someone's Indian, then you'd like do an Indian accent. And but like this is the tension that's between acting, acting means playing other people. But this, like, we've had to change how we do that, based on these discussions.

Ray Porter

You know, for the longest time, there was a whole lot of people, you know, my mother used to tell me, I remember she told me this, I was really sad because I was up for a role and I didn't get it. And a person that I hated, got the role that I wanted. And my mother, who, you know, has forgotten more things about being an actor than I'll ever learn, said it was their turn. It was their turn, It'll be your turn. It just wasn't today. So many people, so many incredibly talented, brilliant people have never had their turn. So now, a lot of people are getting their turn. And I think that's right. Now, with that comes a lot of hurt a lot of assumptions, a lot of ignorance on every side. I want to believe that everybody is coming from a really good place in their heart with addressing this, but you know, I mean, in theater, you're seeing a lot less straight white dudes, you know, playing lead roles in theater right now. And I know that that's been hard for a lot of my straight white nude friends. However, it's been great for a lot of my, you know, queer friends of color, and different abilities and that sort of thing. They're getting a turn, and it's way overdue. I believe that, as Ian McKellen says, it's all going to kind of settle down. And people are going to recognize that acting is acting and living is living. But right now, people are getting their turn and I'm glad for that. You know, I'm not affected by you know, I don't get a job because my skin is this shade or my hair looks this way or whatever. I'm not bothered by that. Why should I be you know, it's somebody's turn. And that's great. Because there's been a whole bunch of people who, you know, I mean, I have friends who tell horror stories of getting called into an audition for something. And it's literally like, Oh, you're black, you know, kind of thing and horrifying. Um, I've never felt that way. I don't know what that is, I'm completely ignorant of that kind of pain. And so I'm not gonna even try to speak to it. So I think that, you know, I, I, quite often in doing audiobooks will be giving voice to characters who are women who are women of different ethnicities, men of different ethnicities, people of different nationalities, sometimes the author will say, he spoke with a heavy Indian accent. But if you say Indian accent, there's a million Indian accents, which one, you know. So, it requires me to be a lot more observant. And if anything I'm doing feels like a comfortable generalization. I go back and try to try to eliminate that, you know, there's an like, Yeah, I mean, there's a thing of like, you know, yeah, I mean, one of the most racist things I've ever heard in my life was someone saying, Well, you don't sound black, to one of my friends is like, That's horrific. Please don't ever say that again. Again, we are all of us. big, messy, diverse, huge, complicated species of mammal. And we express ourselves in a lot of different ways. And if I'm an actor, and I'm meant to hold the mirror up to reality, then I want to try to get that mirror as polished and clean as it can be. Without assumptions. To hold that mirror up. It doesn't mean that I'm scared, or I shy away from doing let's say, an angry woman who's black. And from south, you know, south of the Mason Dixon Line. I just need to be real damned accurate. And anytime I feel like I'm making any kind of an assumption. I don't dare. Now, on that same note, one of my good friends, Peter Klein's, who is an author I've narrated a million books for. And we've had some good success together with his audiobooks, had a new book coming out. And he reached out to me and he said, you know, the main character is a young Latina, and a young black man. And I'm like, I hope you find the right narrators for that. That's real different. And I would never, ever for a second, assume that I could do that.

So, you know, it's a very sensitive time. There's a lot of feelings around this. There's a lot of again, there's a lot of assumptions and ignorance and confusion, but I hope that through all of that stuff, everybody will endeavor to try to reflect humanity with as much sensitivity and awareness as possible in their performance. And we have to remember, it's acting. It's pretending this isn't real, you know, kind of straight actor play a gay person. I hope so. Enough, gay men have played straight people for a long time. You know? I mean, yeah, I mean, you know, as a soundbite, that's horrible. Please don't put that up as a soundbite. I'm gonna get such angry letters. But do you know what I mean? Yeah, absolutely. Yeah. Um, you know, and I'm, again, I'm taking this from a comment that Ian McKellen made a few days ago of like, why would you deny yourself the gift of this actor if they are the most brilliant actor for this role? Why would you deny yourself their performance if it isn't? ticking every demographic that the character is, you know, I've played horrible murderers. I'm not a horrible murderer. I've played terrible racists. I hope I'm not a terrible racist. I do my best not to be. You know, I'm an actor. It's pretend I have to embody and give voice to characters that are as diametrically opposed to who I am as possible. That's the job.

Toby Ricketts

Yeah. It comes with the territory, doesn't it? It comes with the

Ray Porter

territory. But I do like I do like that there's a whole lot more people being given an opportunity now both in audiobooks and in voiceover and on stage and on screen, because it's fair. Mm hmm. It's getting fairer. It's not quite fair yet, but it's getting there. Yeah,

Toby Ricketts

exactly. Yeah. The impetus seems they had the kind of intention, like is definitely spreading to make it more fair, which is which has been a very welcomed.

Ray Porter

Absolutely, absolutely.

Toby Ricketts

Speaking of, you know, giving voice to other characters and things. I've always been an absolute accent nerd. Like I just love accents you've spent it's a brilliant place to learn different accents, especially up in the sort of like RSC, we're also has to diversify to know Within Stuff People Say like a British accent, it's like, wow, that narrows it down. Like American like this?

Ray Porter

Well, the thing I say to people, whenever they talk about a British accent, I'm like, you're talking about a country where if you drive 30 miles, Brad has a different name.

Toby Ricketts

Some of the people, the opposite ends cannot even understand each

Ray Porter

other. No, that's absolutely true. Absolutely true. You know, are we talking west country now? Or you know, and were in the West Country? How long counties? Scots, you know, very In Scots is very different. Just in Scotland. I mean, you got, you know, on this coast, west coast Highlands. Totally. And then the guys from Inverness who sound almost American, they sound like an American doing a light Scottish accent a lot of people from Inverness, you know, and they're like, you're not from Scotland? Yeah. I'm from Inverness, as Scottish as it possibly can be. Yeah, you

Toby Ricketts

know? And do you have resources? How do you how do you do you study accents for certain roles? And and how do you go about that?

Ray Porter

I, you know, weirdly, I do study a lot of American regionalisms. And there are some that I find unbelievably hard. Try Philadelphia sometime.

Toby Ricketts

Yeah, that's a good one. Isn't that? Yeah. So you'd like that the East Coast, like kind of halfway down in the middle. They're like buying Washington. There's all this like, as soon as it gets into mountains, there seems to be a lot of crazy stuff goes on.

Ray Porter

Well, yeah. Cuz a lot of it, you know, up until fairly recently was closed off from the rest of the world. But you know, like, like I said, Try Philadelphia. Alright, you've tried Philadelphia, congratulations. Try Bucks County. Totally different sound. And it's the same state. Yeah. So within that, this is going to sound like such a cop out probably is I'm a lazy bastard. What can I say? I have found that you will sound more accurate when doing either a language or a dialect. If you're incredibly sloppy with it.

Toby Ricketts

I think that's true. I've taught people that with accents. You've got to kind of learn the accent and then just relax into it. And like people with a certain accent don't they're not they're not actually conforming toward the like, we're all kind of a bit a bit rough around the edges.

Ray Porter

being different. Yeah. Every every human. I mean, I have. I just came back from England and I've got a lot of friends over there from all over the country. Do you know what I mean? It runs off us. And you sound real different. I can tell you've been living in New Zealand for a while.

Toby Ricketts

Suddenly. Yeah, but it's in New Zealand is that like, gosh, you sound a little bit British. No, of course. Of course. It's

Ray Porter

I knew a woman who was Glaswegian, who lived in the States for three years and her friends back home started calling her the Yank. Because she sounded American to them. I can't tell you how many people in England that don't know me. You know, I just happened there was a woman on the street in Hartfordshire. Who was like, you will foreign? Yes, I am. Where are you from? My friend said where do you think? And she said, Australia. I was like, no, she went South Africa. Canada? No. I'm from the US. Oh. So I think that there's when you focus precisely on a dialect when you focus precisely on a voice or something like that, it's going to take everything out of the story. It takes the story out of the story takes the audience out of the story takes you out of the story while you sit there turning wrenches when the whole point is the damn story tell the story Yeah, bring the character well I have I have found that less is more for sure. That being said, you know you have to be very careful about things like you know where where would this British character make an R sound rather than an ass sound? You know with the word you know that sort of thing? Yeah. I do. YouTube is a fantastic resource for dialects you know you just can't look specifically for the dialect Don't ever do that you know West Country dialect into YouTube and you'll get some very well meaning educator who will say you know, if you want to do a good West Country dialect, harden your Rs Well no, if you want to really great West Country dialect watchtime team a big blonde hairy dude who's an archaeologist has a fantastic Somerset dialect. Yeah. Pick him up pick them up where you can I mean, the great thing about living in a city like Los Angeles is I'm constantly bending my ears to the way people sound you know?

Toby Ricketts

Yeah, tourist towns and good like that. You can just sit on towns are brilliant that way and and like eavesdrop? Yeah, or um, the other thing, fun thing to do is like find someone who's got an interesting accent to follow them around for a bit, listen to what they say. And then you start you go around and be that person for little bit in that environment and like force yourself to to just go out with that accent. It's not full immersion.

Ray Porter

full immersion is the only way but also, you know, I love hearing them. But then I have to remember this thing. There's a great in Saving Private Ryan. There's that moment between Tom and will Matt Damon where they're sitting there and Matt Damon tells that of what I heard was completely improv story about his two brothers who had been killed. Obviously, we know this in the movie by now. And then he says, I can't remember their faces, I can't remember their faces. I'm thinking and I can't remember their faces. And Tom Hanks, his character says you have to put them in a context. You have to put them in a context, don't try to think about their face, think about what they were doing at a certain time, or remember them. Remember the time that you guys all did this thing, and then you'll see their faces. And that's absolutely true, I believe. And I think the same is true for recalling voices and or dialects put it in a context can be very, very helpful as far as recall, you know, a physical segment

Toby Ricketts

where you hold it in your mouth and your posture. Like yeah, yeah. With characters really. It's really

Ray Porter

Yeah, yeah. Like, I knew a guy I knew a guy who was from Wellington and had lived in America for a long time. So there's this strange kind of mishmash, you know, not everybody sounds like Jacinda. Ya know, as much as I'd like to have her running things here. She's not everybody sounds like her, you know, and the same is true in England. Right? I mean, you know, you sound different from Simon Vance, from dirt mags to from all of my friends, you know, because everybody sounds fundamentally different. I don't know where my dialect is from. I can hear a fair amount of Midwest in it. But that's just for right now. Sometimes there's east coast, and it seems, you know, the it's all these little influences, which makes it all pretty much of a mess. So I say, play the mess.

Toby Ricketts

Yeah. It's a spectrum.

Ray Porter

I love the slice. Yeah. Don't have to be precise. And if you are, it'll sound artificial. Yeah, yeah.

Toby Ricketts

Yeah. Well, fantastic. Well, you have I've taken up so much of your valuable time. I know, but very pleasant. To be very fun. We haven't even talked about whiskey yet, but I'm sure we can

Ray Porter

all enjoy whiskey podcast.

Toby Ricketts

It's a good question. If we serve and whiskey podcast,

Ray Porter

you should do you should do that. To actors talk and slowly get pissed.

Toby Ricketts

Yes. Well, maybe we could make that happen one day.

Ray Porter

Yeah, we gotta get Vance in here for that. Absolutely. Yeah.

Toby Ricketts

Yeah, well, maybe I should just come to the next time I'm in LA, we'll just get down. It's one.

Ray Porter

We'll just have a massive piss up. That'll be brilliant. And you can tell people about it later.

Toby Ricketts

We kind of touched upon my last question, which is, which has to do with like, you know, newbies, people wanting to get into the industry. People love listening to audiobooks, and they're like, I really I just want to do this. I love reading books. I feel like I'm good at characters. What do you say to them? Like how to do the work and how to get the work? Do you have any formed opinions? So it's obviously a very different time from when you started. But he's very different. Now. Do you see any avenues that you would recommend to people who are on that journey? Well,

Ray Porter

there's there's a variety of avenues. I mean, I know that ACX has been very good for a lot of people. It's not been great for some others. So I really can't speak to that. Obviously, just like, you know, being an actor, there's no substitute for acting. You know, somebody's like, I want to be an actress, like, great, go do a play. What do you mean, there's a play happening in a church basement within 15 miles of you, I guarantee it, go do it. You know, the same is true, I think with narration. The more you narrate, the better you'll get, the more comfortable you'll be with it. You know, that sort of thing. And eventually, it'll happen. Yes, sometimes the process would make you want to prescribe riddle into a glacier. It's a lot slower than any of us would like, but it will happen. The one big pitfall that I always bring up with people who wants to narrate audiobooks is you know, I'll say, Go on Audible. Listen to as wide a variety of people as you possibly can to get a sense of what they do. But for God's sakes, do not do an audiobook thinking about what you should sound like. You will get work as you the narrator, not you the sum, total conglomeration of all the popular narrators in the world. Don't try to sound like me. Don't try to sound like brick. Don't try to sound like Vance. Don't try to sound like Hilary Huber, or Aaron Bennett or xe sands or any of these other narrators who you'll see getting awards all the time, Bonnie Turpin, and you know, there's so many incredibly talented people out there. And the one thing that I can say is true about all of them is that they above all sound like them. They don't sound like other narrators. So, you know, anytime you start thinking about what you should sound like you're not doing the work.

Toby Ricketts

Yeah, yeah, same for commercial So, so many people who come and say, I've got a great voice. And it's like, that's not your voice though. Is it?

Ray Porter

Me, I want to I want to take one of your classes because I can't get arrested on commercial voiceover. I can't. I do all these audiobooks, and you know, all this on screen stuff. And I, for some reason, yeah. You know, so. And I've started to I have started because, you know, in the last few years, I realized that I was doing exactly what I said not to do with audiobooks. And I was like, What should I sound like? As opposed to,

you know, fuck it, I'm gonna just sound like me. But it's tough. It's very hard. Well, let you know,

Toby Ricketts

we'll continue that conversation after the interview, because I don't see why you shouldn't you're definitely talented enough, so it's just an access thing. So yeah, well, and but it's, you know,

Ray Porter

if you want to start out doing audiobooks, I mean, obviously, it's a very, very, very busy field right now. So I would say that the place where to go that has, you know, copy that's like ready to go and, and wants recordings of it to start with would be ACX. They're a great clearinghouse for this kind of stuff. They're fantastic. Obviously, have some decent business sense about yourself, so that you do get paid for your work. There's been some horror stories about scams on ACX. You know, yeah, where people just disappear or whatever. So you know, be an adult about it. Don't think about what you should sound like. And don't take anybody's advice that is telling you to buy 1000s of dollars worth of gear, you don't need it right now. Get yourself a good microphone, that's going to probably not be a USB mic. Get a decent microphone, get a decent interface. And used to you don't have to buy new, go on Craigslist, go on gum tree, you know, or whatever the clearing house is, wherever you live. And just get yourself enough gear and a decent environment to record in and then just dammit, start recording, and start narrating.

Toby Ricketts

I wonder if there's an avenue for like peep. There's lots of people who want to be authors, their writing, they've just written their first novel, they haven't gotten a show of actually getting audible studios to pick it up. But like, if you could if there are groups on Facebook of like, of novice authors who want this, like you could both grow up together like that might be an ad

Ray Porter

Could you Could I do see it often in the audiobooks subreddit, where someone will be like, I've just written this thing, or this is my first narration, you know, give it a listen. I don't know what kind of success that has really. I do know that there's a plethora of people on ACX who are like, Hey, I've got you know, this 250 pager and it's not published yet, but I'd love to have it in audio. You know, that sort of thing. The works there. You got to do a little bit of digging before it starts coming to you. But it it is there. Yeah, yeah. So. Yeah,

Toby Ricketts

very nice. Well, thank you so much for your time today. Is there anything we haven't covered that you you wanted to cover? Uh

Ray Porter

huh. No, I can't think so. I do think it's really vitally important for anybody who's starting out to grow a beard and long hair.

Toby Ricketts

Absolutely. Yep. Guarantee big, big top tip.

Ray Porter

You heard it here first.

Toby Ricketts

Well, we're gonna send over descender to run in the 2024 presidential leg. Thank

Ray Porter

you. She gets my vote immediately. What are you guys gonna do though?

Toby Ricketts

I don't know. There'll be there'll be someone else I'm sure even even most right even though most right leaning politician is still well left of center in the States, I'm sure.

Ray Porter

Oh, God mate Yes. You know. Yeah, I'm I'm I on those visas hard like, you know, I'm just gonna come over there and declare asylum. Yeah. Become an asylum seeker in New Zealand.

Toby Ricketts

Fantastic. Thank you so much for your time today report. It's been great to have you on the show.

Ray Porter

An absolute pleasure. Thanks, man.

Transcribed by https://otter.ai

My work nominated at the 2022 Golden Trailer Awards!

I was absolutely thrilled today to find out that some of my voicework has been nominated for a major award! Alongside Top Gun, Batman, The Matrix and many other huge names!

https://variety.com/2022/awards/news/golden-trailer-awards-2022-the-batman-top-gun-maverick-1235330834/

The team at Layer media put together this EPIC trailer for @Amazon's New World game (Play New World)

And what a fantastic team to work with! A clear vision and direction, an easy and super fun remote recording session from my home studio, and incredible video editing with in-game footage to bring it to life - in the style of a Guy Ritchie 2000's film!

It's such a pleasure to work with true professionals in this field, so all congratulations to @layermedia for putting this together.

Here's hoping we win!

VO Life Interview with George (The Tech) Whittam

George ‘The Tech’ Whittam is the tech support to the stars of voiceover. From California he helps some of the biggest names in VO setup and tweak their home studios to perfection. His business is also in helping people new to voiceover setup a home studio on any budget, and he is co host of VO BS weekly webTV show, and the Pro Audio Suite podcast.
In this interview Toby Ricketts and George discuss the following:

How George first got into audio engineering
The people that helped him in his career including the legendary Don LaFontaine
Which studio he is most proud of designing and building
George’s own home studio (or lack of!)
The Top 3 things that beginner Voice actors need to consider when building a home studio
What is important to get right when designing a studio
We have an in depth chat in the areas of:

Acoustic Treatment and sound proofing
Microphones
Audio Interfaces
DAWs or Digital Audio Workstations
Outboard gear
Plugins
What are some exciting things coming up in the world of Voice and recording
The Pro Audio Suite podcast, and VO BS.

Here is a text transcript of the interview:

Toby Ricketts

Welcome to vo life brought to you by gravy for the brain Oceania. My name is Toby Ricketts. And on this video podcast we talk to the stars of audio and voiceover from around the world. And today's guest kind of combines both of those things. He's George the tech Witham. And he's tech to the voiceover stars. Take it like to be introduced.

George Whittam

Well, somebody called me that at one point. And I was like, Okay, I guess I can go with that

Toby Ricketts

one. Fantastic. Thanks for joining me today, I hope we're going to have like a total audio nerd out. Because I know we're both sort of very, very keen on on the behind the scenes of audio, like how does it make things better? How things make things crisp, and I feel like kind of in today's environment, there's never been that there's so much technology on the market, and it's just evolving at such a fast rate, that it's hard to keep current and and know what kind of the future is coming. But it's also there's so much opportunity, because it's such a low bar at the moment to get into high quality audio. But it is it

George Whittam

is it's well in terms of cost. It's certainly much much easier to get high quality audio for a low price. That's true.

Toby Ricketts

Absolutely. But we can we can get onto that when we talk about hardware a little bit later. Firstly, about your your sort of history. Like I sort of was into audio from about the age of seven or eight and built a studio in my room. What's your first audio memory? And when did you sort of get interested in audio?

George Whittam

Yeah, my, my dad was a, I would call him an amateur recordist. He had a reel to reel tape recorder when I was very little, or before I was born actually. And he had that gear around. And I wanted to play with it. And I recorded myself on a cassette recorder and like hearing myself talk back. And this is, by the way, you think, oh, early days of voiceover, I had no clue what voiceover was. And I didn't know what voiceover was for probably 30 more years. It was kind of funny, but my I just always like tinkering with audio. And then I actually became a musician. played trumpet, all through school and into college, graduated from Virginia Tech with a music degree. But got to spend a lot of time while at Virginia Tech, studying audio engineering as well, because we happen to have a really cool music department director who was really a technologist, too. So he had Fortunately, for totally Lucky for me, had installed a very state of the art recording studio and music salon for performance in the in the music school. So at a time when that was not that common, and certainly costs were quite a lot higher. And analog audio is still probably pretty pervasive. He was bleeding edge with digital tape decks, digital mixing console, and really Neumann mics and all these high end pieces of gear that I got to cut my teeth on and college and use to my disposal to do all sorts of different styles and music and recording. And it was a great a great experience. I got to I really got to mold the last couple years of my education there to get out of it what I wanted. And that was really amazing. What a great experience. That was.

Toby Ricketts

Yeah, absolutely it is. It is amazing when like educational institutions really invest in in gear so that you can actually, like learn on gear that you'll be using an industry and then it sort of cheap out or anything like that. And it's such a fantastic time at sort of like the unknown, even in the sort of high school level where you can you can just you're just kind of left to play with gear and plug stuff in and unplug it and try not to break it and see what works and what doesn't. And I know I learned especially a lot about probably compression, like I was lifted up with a compressor for a number of days and a microphone and just hearing what all the different knobs did. Yeah, if you're like me, you learn by doing, you know, you got it. Yeah,

George Whittam

definitely. I didn't. Our program at Virginia Tech was very fledgling. And it was we didn't get a lot into compression back. I remember distinctly going back and thinking back to the, the music I recorded, mixed and made CDs of back when a blank CDR was $15 and burning CDs and realizing that, you know, I didn't know anything about mastering. I didn't really know much about compression at that stage. And so everything I recorded back then was very raw in comparison to what people are used to hearing in on bigger budget productions and music mixes. So yeah, I was kind of late to learning how to use compressors and dynamics tools. I bet so I ended up really learning that stuff completely on my own. just experimenting and of course watching videos and, and reading magazine articles, which we used to do a lot, and getting kind of up to speed that way. But it was a lot of just real world learning for sure.

Toby Ricketts

Yeah, fantastic. Did you always kind of have a sense that you would be in audio that it really sort of you know, it bid you young?

George Whittam

Yeah, I didn't, I didn't know about pro audio as a career. Until really, I was late in high school, early college, I actually went to Virginia Tech to be an electrical engineer thinking that that actually was what I wanted to do. I thought, in my mind, for whatever reason, I wanted to know how the equipment worked. And I wanted to design and build it. What I really found out going through the process of an education and engineering was that I don't want to be an I don't want to be an engineer, it is much, much more challenging in terms of mathematics. You really had to study your butt off, it was much harder work and much more difficult than I had thought it was going to be. And when I got very lucky and took a music class in music school at Virginia Tech, which is just a small department, in a school in a big university, really, I discovered that there was another pipe another track for me to follow. And that's when I changed gears actually changed majors, from engineering to music and audio technology. And so really, I kind of, I don't know, I feel like even though I had an interest, I kind of came into it late, I didn't do anything in Pro Audio per se, until well into my college years. So I feel like a little bit like a late starter in that regard. But I really hit the ground running. And as soon as I graduated in 1997, I, I got an internship at a studio that I think is closed its doors in Philadelphia called sigma sound, which was a very well known studio back in the 70s and 80s and 90s, recording the DJs and Jackson Five and even David Bowie at one point. So I got to be in the real commercial studio world, just long enough to realize that I also didn't like that. And I was like, I need to find my own path here and audio and recording because I don't like the old school recording studio way of doing things the what they put you through the hours the low pay the whole thing, the hazing, whatever you want to call it. It was definitely not for me and I recognize that pretty early on.

Toby Ricketts

So you went out and and designed and ran a kind of a mobile recording studio for a while didn't Yeah, yeah, yeah, that's about

George Whittam

Yeah, totally. I started out with a mobile studio because I just had that weird opportunity to do something different. And my dad just so happened to have kind of an old ragtag mobile home RV. That was available to me. And I probably read read articles about live and remote recording. And I thought that sounded really cool to me. And I did live and remote recording in college, I would actually carry equipment from the studio from the sack from the Studio Lab. And they would let me remove gear and take it into bars and do live remotes, which to this day still blows my mind. Yes, amaze. And so that was on using these systems called Tascam da 88 eight track digital on a high eight, videotape. That's what they were. So when I wanted to start out in my own world, that was what I knew I knew the Da da system, I knew that technology I knew it was capable of and that's that's what I ended up adapting and putting into the the RV. So I had a 24 track 24 channel setup multitrack with this huge 150 foot long cable snake that I could drag out and pull into a venue and tap into the live sound system inside and do live remotes. And it was yeah, it was talk talk about figuring things out as you go along solving problems and dealing in a live situation and having to still get great audio. It was a heck of an education. And I you know, learned I learned a lot in the real world that way. It wasn't the pristine commercial studio where we took controlled environments and you have the best microphones money can buy. And you know all these things, your disposal, I had budget gear, and I had to make it work and get the best results I possibly could out of it. And so that definitely helped get me to where I am now in terms of helping people get good sound out of budget gear.

Toby Ricketts

Yeah, fantastic. And like problem solving. I imagined in that environment, like taught you a whole lot about how to solve problems on the fly and how to make good work in certain circumstances.

George Whittam

Absolutely. I Absolutely. And Toby, I'm going to ask you a question go on. Are you using an Apollo right now?

Toby Ricketts

No, not using an Apollo. So you've got an unusual audio interface from Arturia. The French company.

George Whittam

Ah, I've heard of Arturia. Selenium. And I've never used one audio fuse. I thought they look really cool. They have so much functionality. Yeah.

Toby Ricketts

Little tiny box, all USB powered as well, which is fantastic. But it's almost, and we're going to talk about interfaces later, because I'm definitely like rethinking my entire interface. Like, like theory, because I've just had one die on me like, and so it's like, oh, it's time to buy something else.

George Whittam

It does make you think, do you just replace and just get back to work? Or do you go? Yeah, you pivot. So anyway, sorry. I don't know why that popped up.

Toby Ricketts

Right. It was probably the ambient noise level rose, because there's a rainstorm going over. Don't have anyone else. That's what I was hearing the sea going up. Yeah,

George Whittam

I was hearing what I call a waterfall or whooshing or a white noise. And I'm thinking, is that as pre? Apollo? What's going on? Nope, nope. It's the actual environmental sounds really heavy too, because like, it was something calming down,

Toby Ricketts

but it stopped. Now it was one of those little thunder stormy events. But how about it?

George Whittam

Well, rain spell?

Toby Ricketts

I thought I like I mean, I know you'd agree. I could continue a kind of like, is that my noise? Or is that the other end? How do we resolve that? And I was thinking while you were talking, how am I going to solve this in post? But maybe we'll just leave it in as a talking point noise. Exactly. Yeah. So what made you start? George, the tech? How did you fall into being and you kind of like, tell us about your business? You're mainly for voiceover artists to sort of get the best sound out of their budget, right? Yeah,

George Whittam

absolutely. It's always been about voiceover artists. It's become more lately into other things that are tangentially related audiobooks, of course. And, and now, of course, podcasting, I do get occasionally asked to dial in a podcasting system. And occasionally, even then a live streaming or recording, you know, camera system, far less, but it's 99%. Audio, and in it all, because it's all because of really one guy that led me down the path because I was, let's see flashback to, let's say, around 2000 2001. Actually, there was one very, very distinctive moment in my, in my life that that changed the trajectory of my career forever. And that literally was the 911 attacks on New York City. My very mentor in an audio, Lane Massey, he was a he was the engineer that was doing all of the audio for the radio broadcasts that covered all of the Eagles, NFL football games. So anywhere they went, he and his crew went along with them. And I had been hanging out with Elaine and my cousin Andy, who's still doing that job to this day. All these years later, and Elaine, by the way, and I was hanging out with them, they were doing some music jams, and they were telling me about what they do. And I was like, Man, that sounds cool. I would love to do that. And lanes that will let me see if I can get an extra pass. They're real stingy about getting extra passes. But if I can get you an extra one, I'll let you come in and you can watch how I do what we do. And sure enough, they needed an extra parabolic mic operator talking about unusual microphones. Yeah, so you know, and they were like, seems like hey, you know, it's it's an opportunity. If you want to be the second pilot, parabolic mic, operator.

Now's your chance. And I stepped up. And that was my first experience ever being at an Eagles game at an NFL game in a stadium. It was standing on the sidelines, trying to get not run over by the camera cart, and not be too distracted by the cheerleaders standing right over here. And the football players over it was it was crazy. It was intense. But I I stood on that sideline and I did a sound. I did the sound with a dish microphone. The next game, he was like, I we have our mics covered. But again, I'll see if I can get you a spare pass. I'll get you up in the booth with me. Then I can show you how things run up in the booth. And he did. And then the week after 911 everything, just everything changed, right? And my friend leans like I'm not flying anymore. I am done with flying. I've been to 11 years worth of games. I've had enough of this stuff and he was freaking out, like a lot of people were and he said, You know what, everybody wants that job. Nobody says that you're gonna get that job just because you happen to show up and be in the booth but you're the only one qualified at this point. And I was like barely qualified at one game to learn how that system worked. And it was not just a Mackie mixer with labels. It was this custom made rack full of stuff that Leanne had custom made. Cobbled together. It was really, really amazing. So this could go on forever. I'll try to wrap it up. But basically, I got the job. He was like no one else can do it. You're on You're hired. I ended up doing the next game back in Philadelphia and everything, trial by fire. I managed to make it make it. You know, they kept kept me coming back. And in doing so that whole process of working with a station I ended up meeting, a producer named Howard Parker, Howard Parker actually lived in New York moved to New York, he needed a studio. So Lena and I built his studio there. I tagged along. flashforward, Howard moves to California. A few years later, I moved to California in 2004. And Howard found out I was there. And he said, Hey, would you help me do a little update to my studio, this would be my first official, you know, going into a vo booth and doing the work not just watching lean or hanging out. And I did I did some updates and did some this and that. And he said, This is great, man, it's great to have you here. I'll let you know, I'll let my manager know in New York, hey, this guy has been really helpful to me. And that's where it came from. I call Howard Parker client zero, because he literally created this business for me by getting me connected to a top promo and trailer agent or actually manager. And then he told a few folks. And that was like, Okay, this is a business, I need to drop everything else I was doing, including, at the time when I moved to LA I was production mixing, boom, operating on film sets, yeah, doing anything I could do to find a career in audio. And this just almost fell in my lap. And I just had to take the opportunity, it was just a no brainer to turn that into a business. So that's really the genesis of the whole thing of just being a tech for voiceover actors, which up to that point nobody had seemed to be doing.

Toby Ricketts

You see, I find it so interesting, like, and I love asking these questions at the beginning of an interview. Because for sort of people who are like engraving for the brain and sort of your trunk trying to figure out how to make a career of this stuff, it's useful to hear how you can't really predict how the course is going to go. But as long as you hang around in the industry and kind of tend gently on the sides, like as long as you're doing something in audio or around it, you just eventually fall into it. It's like the old adage of like, luck favors the prepared. And so absolute knowledge and if you're just if you're waiting for that, if you're on the station waiting for that train, eventually trains gonna come through and pick you right up. But like,

George Whittam

like, I love that phrase, luck, favors the prepared is the absolute true is just being persistent. I could have just kind of hauled away in the studio, like, like a Six Sigma sound. And I could have stayed in Philly. And I could have just been stuck in that kind of role. And you know, maybe I could have made a few hit records. Who knows if I stuck it out long enough. But I just knew I wasn't happy there. And so I just didn't stick it out. I was like, I'm not happy here. I'm going to change things and just kind of let things flow a little bit and followed, you know, these different pointers saying you should know there's a sign this, this is something you should try. And you've really, really, really solidified when I met Don LaFontaine. Yeah. When I met him,

Toby Ricketts

as this guy was who you worked with said you want to start with Don LaFontaine and go from there.

George Whittam

I know where do you go from there. That's the thing is I've already worked with Howard Parker, who's incredibly talented, successful promo trailer commercial voiceover. Then he introduced me to Milissa Disney and Rick Robles and Rick Wasserman through his manager. All of them are still my clients and friends at this point. And this is 2005, I want to say, and then, through all these different connections and getting to know a studio engineer, that studio engineer, Steve Nafion, said, Hey, I'm getting a buzz from this guy. Don's studio. I'm hearing a buzz all the time when I record him, because he's doing remotes. He's, he's on ISDN. That's the thing I learned ISDN back in the radio days, so I already knew about ISDN that was another little lucky strike. So he was like, he gotta go see Don, he's like, I'll get you as number you guys and talk. I'm like, oh, cool, who's done? And he was like, oh, yeah, you'll know, you'll you'll know. I had no idea who he was until I walked into his studio. And he said, Just a second. George. I gotta record a spot for a trailer real quick. And he does a Simpsons Movie. Yeah. And I, in hearing him in context, we're on that trailer. It was just it all everything connected. The dots all connected my brain. I was like, holy cow. This guy's a legend. And I'm in this legend studio. So I just, I was nice to him. I listened to what he needed. I was patient and just was loyal and just helped him whatever it whatever he needed. And he was keeping me busy enough that I had to drop you know, I was working on a film set occasionally and I would get a call from Don and then a The second ad we like to get off the phone off the phone, you already have a job. A hit that if you're on the phone, so yeah, so that was that's where it came from us. Thanks a referral of a referral of a referral, you know, connection, connection connection. And, and then once that once that happened, I was like, Yep, this is the business. Don was like, hey, nobody does this, what they built my studio and disappeared. I don't have a guy to call. There's nobody that I have for support. I'm like, This is nuts. Why isn't anybody doing this? And that's when I was like, Okay, I need to make this happen. That's where the, that's when the business really started to really focus. That's when I took my website, which was all like various recording stuff. I had my remote truck on it. And all this gear that I was like, that's when I like kind of rehashed everything, focused everything on VoiceOver and just changed the trajectory right there.

Toby Ricketts

Yeah, absolutely. And it's worth remembering that like at that time, like, I remember hearing that, like Don LaFontaine had his own like, personal recording studio. And it was like, Whoa, like, well, amazing. Imagine,

George Whittam

you know, kind of unusual for a voiceover at that time. At that time,

Toby Ricketts

it was it was like unheard of. It's like if you're earning that much that you can afford your own personal studio. And I mean, you fast forward to now. And it's like, everyone, like you have to have your own studio, you know, what integrates and shows how much has changed? And you've written that way? Yeah,

George Whittam

I didn't, well, I didn't know any different. And because my all of my first clients were already established or getting very established in voiceover. So they were either like getting already already signed with a manager or an agent. And they were saying, either, let's get I think, actually, Melissa, Rick Watson, actually, all three of them, Melissa requests, Ms. Robles, none of them had studios. All of them were being told by by their management, you need to get a studio now to be competitive. And so for me, I thought, well, yeah, this is what everybody needs to do to have, you know, this is the norm is to have a home studio. Up until that point, it wasn't that's for sure. Not especially not in LA.

Toby Ricketts

So what kind of What project are you most proud of? Like you would have you would have built studios, like from the ground up, like consulting on everything from like, an empty space, right through to finishing and then, and everything in between, I guess, like consulting on gear and recording stuff. Yeah. Yeah.

George Whittam

Yeah. Proud of it's, I mean, there's only one that it just shines above everything else. And because it was attached or connected to Don, and that was that is a lab that I helped design, or I did design actually called the Don LaFontaine voiceover lab. And it was designed and we did it in 2009, I think, and it's been an operation ever since. And it's, it's run by sag after their foundation side. So the nonprofit wing of sag AFTRA, and that one is a you know, that's a legacy project, you know, it's most of what I do is just very non glamorous little holes in the wall studios, people's closets, ISO booths, and occasionally get to build and design a really nice vo booth. But this one was like, a big deal because it's a teaching facility. So 1000s of voice actors have come and gone through this, they have a teaching program, they have a certification. So for over 5000 people have gone through that lab and been certified and to record themselves there. And, and my name is on the wall. You know, you walk in, there's this really cool display with this huge LED backlit VU meter looking not view but like a wave form on the wall. And there's names and all this stuff, and my name is on the wall and I to be attached to that project be found. I'm basically considered a co founder. And it's all because of dawn, you know, that project will always be extremely special to me, even though I've done so many cool home studios ever since. But yeah, that one, that was a big deal. And they took a big leap of faith because I had no track record of designing commercial studios at all. So they really took a leap of faith in me. And that was, I will never regret that. I'll never forget that either.

Toby Ricketts

Yeah, fantastic. And do you. I mean, you you obviously have a home studio. You're talking to us through a very not unusual looking but nice sounding mics that are written.

George Whittam

Okay. Let's be clear about my home studio. My home studio is a second room and in a two bedroom apartment. I'm relying heavily on on down expander processing to take out the background noise. I'm eating my mic. I'm about a fist with the way to make sure I get the best signal to noise ratio. I'm doing everything I can. The room is completely cluttered with stuff which acoustically makes it sound pretty good. I always leave my closet door for clothing open because that helps acoustically. It's just this crazy amalgamation of practical things. If I count there's probably 1234 actual acoustical panels in the whole room. Yeah, that's the reality of my of my space. But I just happen to have a really nice mic here. Thanks to a sponsorship of the podcast I do called Pro Audio suite. Yeah, this is an Austrian audio OCA one eight is an amazing, amazing microphone. Yeah. And I would never have had this mic if it wasn't for their support of the show. And it's an it really is an incredible microphone.

Toby Ricketts

It's a bit like when you visit a builders house, isn't it like, and there's just like, panels missing? There's drywall holes in the drywall. And they're like, I'll just, I'll get to that.

George Whittam

It's not that it's not that unusual. Yeah, I mean, I've met a few contractors with some mind blowing homes that they live in. But on the whole, that's kind of the truth. And it's a little bit relatable to me, I don't have a real, super amazing soundproof studio, I do see in the future getting an ISO booth of my own for doing testing and demonstrations. And, but at this stage, I just have I'm in I'm out of the studio in other people's studios, enough, and I have access to so many studios, I just haven't needed it for my purposes. So

Toby Ricketts

totally. Yeah, that makes sense. And do you do like voiceovers? Do you ever have you been called in because I know people in you know, often like the receptionist at a studio setting will get dragged in, especially nowadays with conversational, where you're being like on the rise, and they just want normal people, not the voiceover guy or the dragon to do voiceover stuff.

George Whittam

Honestly, it's i It's never happened. It's never happened. And my best guess for that is that, you know, the majority of the work I'm doing with the clients, I'm dealing with our our union, like I'm doing everything now. But a lot of what I used to do is union work. The clients were doing union work. I'm not doing union, I don't have any, there's no union thing I can join right for what I do. I'm completely freelance. Yeah. But a lot of my clients are union and, you know, does that kind of work did they don't just, they don't just call someone in. You know, it's, it's true. Absolutely. And so and then I guess, because I've never really connected to the client of my client. So that just those connections just never really happened. And also, I can sound okay, on microphone, I have a decent voice and all that kind of stopped. But I've done a little dip my toe and a little bit of voiceover coaching, or being coached in commercial. And I realized how this is actually pretty hard. This is difficult. It didn't come naturally. I can read a book, I could read a narration for a corporate narration. But something sounded convincing on a commercial, let alone doing characters or something. And I was like this is this is really a lot of work. And by the time I was dabbling in it, I was already much too busy running this business. So who knows, I mean, maybe 510 15 years, I will want to wind down some of the work I'm doing, get more into voice and actually try to be a voice actor. I don't know, it's, I don't know what's going to happen. But I've never done it in any way professionally. And I've never been paid for voiceover and also, I just I don't want to be a competitor to my clients. So it's just always kind of been a ethical thing for me. I just, you know, I just don't I don't want to be as another person competing for the same work that they are.

Toby Ricketts

Fair enough. Yeah, it's a good answer. So what do you think like, before we get into sort of nitty gritty of, you know, acoustics, mics, interfaces, and doors and everything, like what are the top three things that newbie voiceovers should know about recording audio? Would you say? Maybe not? Maybe the the general things to keep in mind?

George Whittam

Yeah, well, soundproofing is expensive. That's probably number one. So, you know, putting foam on the wall hanging a blanket over a window. None of these things are soundproofing. They do not

Toby Ricketts

stop the noise by the rain at the start of this interview.

George Whittam

Yeah, even if you've invested quite a lot in a building a space, you can still get sound that transmits en and, and the sound that you heard if ends up in the edit is subtle and can be very easily cleaned up in post. But you it was there it was noticeable. And you know whether would that noise be an issue to the client you're working with? When they notice it? Would they have an issue with that and when they tell you that your studio isn't up to snuff for their project, right? So when you're starting out you're not unless you've been gifted a hell of a healthy budget to buy a total isolate, you know, a proper ISO booth, or even build something. If you don't have 25 to $30,000 startup cost. You're not going to be doing that. You're going to be taking a room like this again. No more room, or you're going to be going into the closet trying to get away from an escape from any noise you can find. And that's where you're going to be starting from. So noise for you is always, almost always going to be your biggest issue. Depending on where you live. If you're in an urban suburban area, certainly noise is your biggest enemy. If you're in a pretty rural remote location, you might be really lucky. And noise is not really a big issue until there's bad weather. So it just depends on your situation. But the noise issues are what you're always going to be fighting with. And that's going to be your biggest concern and your challenge. Right. So that's one thing. Another thing that's really important to keep in mind is the acoustics of the space you're recording inside of. And acoustics is certainly a it's kind of a black well, okay, the acoustics of small booths is truly a black art. And I say that because I've, I've mentored or been mentored by I should say, several acousticians. I've read their works, studied it, researched it. And there's precious little about how to acoustically tune small spaces. Yeah, so they don't have the meter by meter.

Toby Ricketts

Yeah, boxy, hunky kind of sound that you get,

George Whittam

yes, there is very little information about how to do it correctly. Because every time I talk to somebody or read about it, they say, how to tune a small room and the small room they're talking about is eight by 10 feet. You know, it's like two by three meters or something. It's like, that's, you consider a small room?

Toby Ricketts

Yeah, so it is, of course, in a recording studio, you know, like a sigma sound context. That is Yeah, commercially. That is a smaller. Yeah, exactly, absolutely. But it's totally changed now, where you've got like rooms that are like two feet, by one and a half. Yes. And it's like, that's all people have often. And sometimes that like that is the most like I always say, walk in wardrobe. So like such a blessing, if you have a house is one of those because it's right in the core of the house, no windows,

George Whittam

it's literally about to help the lady tune her closet in New York, because that is literally almost literally the size, it's going to be when it's done, it's going to be about a foot and a half by two feet. When it's treated. I said it's gonna be small, I hope you do short form recording. Yeah, so that's another one, you're gonna be uncomfortable, you're going to be in a cramped space, and it's gonna get hot. And I would not recommend to most people to even consider starting with something like long form like audio moons looks, because it seems like an easy easy bar event to enter because of this system called ACX. Now where you can enter the you can enter that universe with a very, you basically can just sort of walk in and say here I am. And as long as you check the right boxes in terms of tack and all these things. You can be an audio narrator and they don't realize, man, there are so many details involved. It's such a it's such a so much. It's long sessions. Right? Yeah. And long periods of quiet consistency. Um, yeah, it's hard to do. It's really hard to do. So yeah, if you're gonna start start with very, very short things that don't require tremendous amounts of continuity in time. And you know, that it because that kind of stuffs really hard. So you need quiet, you need to consider the acoustics and another way to think of acoustics is like the lighting and a photo, right? You know, how a good photo looks when it's lit correctly. And you know, what's like, when you're trying to take pictures of your friends at the beach at noon, we're all the sun is coming down like this. And it looks terrible, right? We all know that. Right? Well, the acoustics is that for sound. So if you if you don't consider the acoustics and plan for it and adjust that it's just total crapshoot luck, whether you're going to get a good recording, or not. Right. So that's another biggie. And that's really the thing. I feel like I have the most proprietary knowledge in history and experience in is dialing in acoustics for any kind of any kind of situation to get it sounding good for voiceover right. So those are two biggies. I didn't even mention a mic yet right now, because those are, those two have to be considered and dealt with. Because it doesn't matter what mic you have at that point.

Toby Ricketts

Thankfully, you could have if you have the best mic in the world, you get a great recording. You have a terrible studio.

George Whittam

Yeah, and one of my favorite things I always used to teach and one of my webinars and classes was like a was a, they did a test, a blind A B tests where they recorded a voiceover on two different mics. One of them was the mic gear on the u 87. The other mic was one of these Sure, SM $5,800 $3,000. Right. So they recorded the same thing on both mics. And then they had a bunch of people listen to the two tracks and say which ones sounds better. I think what they said was more expensive. which one sounds more expensive? Well, of course, what they did was stack everything against the U 87. So bad mic placement. All these things were done incorrectly. The SM 58. I think in this case, it was just a mic placement thing. I think it was just how far close the mic was. And it was all stacked up against the 50, the u 87. And anybody who listened to that sample would pick this mic. And that's all to say that $100 mic will sound a lot better used properly, in the right way in the right placement and everything than a $3,000 mic will sound used incorrectly. Right? So technique is, is everything. Really, absolutely,

Toby Ricketts

etc. I've told the story to my students before but when I bought the USD seven, in my old studio, I was using a 416 and getting great results. That was fantastic. And I built the studio around the for one, six, because it's so directional. And I bought the UHD seven treated myself because it's been a good year and put it in and I was just I was just so crestfallen with the sound because suddenly, instead of directional, it was picking up the entire room. And I just got to so much of the acoustics and I was like, Wow, this was really horrible. Like, so I thought I've now I've designed this new studio, like around the UHD. Seven and the fact that it's cardioid. And it's picking up everything from the room. And it's just such a different sort of thing. A lot of people think you buy a great mic and you get a great sound, but it's so not true. It's that it picks up so much detail. Your studio needs to be as good as the mic to get like superior results, not not the other way around. It's yeah, it's

George Whittam

absolutely true. A cheap, a cheap, but okay, mic will sound amazing. And a good room and a really expensive mic and a badly tuned room will sound worse than the cheap mic did. Which is really, it's really crazy thing. But it's so so true. So yeah, I mean, really, microphones are so darn affordable now. I mean, Australia makes great mics. China makes great mics. Yeah, obviously the usual suspects, Germany, Austria, and us all make great mics. And you can spend $100 and you can spend $10,000, I can name every mic in between those two price points. You know, I'm saying get good results. There's a lot of options out there.

Toby Ricketts

So have you heard of the Go to Tools, you 87 Copy? Now go to tools. Okay, well, yeah, we end up with about there. So there's a company in Brooklyn, I'm about to do a video about this on YouTube and they sell this mic here which looks just like a UHD seven it's all the same stickers everything about it is exactly the same. And I've done quite a lot of testing now. And I cannot tell this apart from from from this mic. And this one cost 130 US dollars that's crazy. And it's just I'm quite I'm kind of like Mike's we've got to that point now where it's almost like all the secrets have been found and a duplicated and it's I'm just amazed at how you can buy a really cheap mic and as long as you've got a good room like you say and kind of a good interface to interface it with the mic is now like the least consideration almost

George Whittam

well I guess all the patents have expired on the UA seven because that is identical copy I don't know how they don't get

Toby Ricketts

that. Wondering that's what I was wondering. And I mean he doesn't he's unlike it even says Neumann new 87 on it. So I mean, I'm I'm a bit worried fascinatingly but it but get in before they get busted. Because yeah, like, well, it's a good thing to have in the kit. Okay, yeah.

George Whittam

Well, they're in Brooklyn, but they're not made there. I can tell you that. And yeah, the thing is like they don't unless they QC are each and every single mic that goes out before you buy

Toby Ricketts

it reckons he does he hands built handled himself that for that Pro, how

George Whittam

much money did you say

Toby Ricketts

130? US dollars?

George Whittam

That sounds

Toby Ricketts

how was it possible?

George Whittam

There was more dia there's more to know about this. That's very fascinating.

Toby Ricketts

It is the website and they they do you do 47 copies as well. And they do TLS 102 is 103 is it's unbelievable. But and and I've got a friend that builds that builds mics from from kits overseas. And he's like, I don't I can't even buy the components for double that. Like yeah, that's right. That's right, just you know, but it does a very, very convincing job of being UHD. Seven.

George Whittam

Well, it certainly looks the same. Yeah,

Toby Ricketts

it's plastic instead of metal. That's basically the only difference from the comparison video when I finish it.

George Whittam

But well, I guess it's the whole point of that is to is to say that. Yes, exactly. You said the technology behind the capsule that's inside the electronics inside. That is that was all designed 4050 years ago, or 30 to 4050 years ago, right? So all we're doing over and over is iterating and repeating and knocking off the same mics over and over and over and of course that's gonna get cheaper. Right? It's only companies that are thinking outside the box and doing unique things like this mic here. That where the cost of the mic to me feels truly justified and now so if you buy noise annuity seven, you buy it because of like, like exactly what you said, you've had a good year things have been going well, you just want to get the real thing you want to real you at seven, you know. And that's that's a really good reason to buy one

Toby Ricketts

if you're working with engineers in another country and there's a really high Jetson national TV CEO something if you tell the engineer I've got like got to 87 they just know what they're dealing with straightaway that the research yet see what coloration it has. It's just everyone has one that's like been the industry standard for such long and same with the 416, which I think is as good. Yeah, like different. But you know, but yes, I recommend it thoroughly.

George Whittam

Absolutely. Yeah. So that's so microphones are in before we were doing a lot on Zoom. You could just basically straight up lie. Yeah, absolutely. A lot of people wouldn't have the first clue what microphone you're actually using. Unless that mic is way, way off base. Yeah. So So technology is changing. But really the microphone that most people are using, including that UD seven, including this audio technica here is a 50 plus year old design. And the technology has an has really not changed much. And you know, people are like, I can't tell people all the time, you can hold your iPhone. And if you hold it still get an amazing photo and let the software do everything else. computational photography, right. There is a precious little on the audio side of things, which I would what I would call computational audio. Nobody's doing it. Not really. There is stuff out there. But it's all very kind of on the fringes. But it's not taken seriously. And it still requires proper mic placement. at the right distance. There's no focus ring. You can adjust the zoom on the mic. Yeah, you can adjust the aperture. It's just an open mic technique.

Toby Ricketts

You know that there are reverb removal tools and all that kind of stuff. But it's very you can hear it. Like it. Yeah, you know, it screams when you use it. It does remove the reverb but at what cost like it takes off all your high notes. It might sound all muddy and stuff. And it's Yeah, it does. I think that it hasn't come like that far. With the computational. Yeah, like you say,

George Whittam

I think it's going to, I think it's starting to I think there's some companies that are really into supporting streamers to do live streaming of games. Yeah, true. They're, they're willing to spend quite a lot of money on gear. And they are really the bar is raised dramatically in terms of quality of what's expected from them now. So they're seeing more, there is some new things coming down the pipeline, where the mics are becoming smarter, and have more capabilities. But on all in all, you're spending 1000 plus dollars for an old fashioned piece of technology. Yeah, that's just all there is to it. It doesn't that doesn't do all that much different from the mic from 50 years ago.

Toby Ricketts

Yeah, absolutely. Yeah. So yeah, we talked about mics and stuff. So what the mic goes into, like interfaces is also another area where the cost has just gone down hugely in the last five to 10 years, like, you know, it used to cost a lot, you need to have a sound card that you know, I remember my sound blades that 5.1 That, you know, had to go straight to the motherboard, and had optical connections and all this amazing stuff. And now it's just like, I mean, you can get something for like 100 bucks. That does a very good job even for professional voice jobs. Yeah, you know,

George Whittam

I have I have a library of them right here. Yeah. This is every Digidesign Mbox ever made right here. That's the first one. This is the second one that says our phone patches in the middle. There's another one up here you can't see. Yeah, it's a Mbox is where the thing that everybody was buying, because they were buying Pro Tools and you're buying an inbox. And now, but this preamps were not good at all. They didn't sound that great. And you really needed external preamps and everything. Now the preamps built into the user interfaces, or the USB interfaces are in a similar way with the microphones. It's a technology that's matured, and now it's been shrunk into a chip. So that chip can be used over and over in many different designs. And it is a lot of mic a lot of interfaces have the same, essentially the same guts inside at the same price point. But yes, you can now plug and I know people that have done this u 87. into like a FocusRite Scarlett and get a very good sounding recording. And I would never I would never spec that in any studio. But somebody I knew was doing an animation gig and they literally shipped in this stuff. And he opened up the crate and inside was a scarlet and the u 87. And that's what they sent him to record with. And I was like, huh, yeah, so yeah, it has gotten to that point where the interfaces have the price point for quality audio, as Yeah, it's it's definitely solidly somewhere between the 100 to $200 price point. Yeah, and anything more than that is Yeah, anything more than that is like more bells and whistles

Toby Ricketts

is quite important. If you've got like a, you know, monitors and four channels maybe,

George Whittam

yeah, more ins and outs for more signal routing this way in that way. But if all you plug in is a pair of headphones and a mic, you almost anything suitable at that point, you don't need a lot. But I do have a couple of favorites that have certain features that I like, for their own reasons. But you know, you don't need you don't need to spend hundreds and hundreds of dollars. But I can tell you why you would if you want to know.

Toby Ricketts

Well, actually, I mean, that's that's an interesting book because like, like I said, the standard anywho I my one of my interfaces died. And I usually have to on my desk so that I can when I'm doing zoom sessions or mentoring, and I want to show someone an example I can play back audio, like and have it come through the calling be recorded as well like, right, right, that daisy chaining thing. And it was a complete or complete, you know, Native Instruments, they do a complete six challenge phase. And I've had it for like 13 years, and it's been amazing. And suddenly I started getting like Blue Screen of Death errors from it. So obviously something inside is just not not not worked. And I can't have it. Yeah, it's not dependable, complete doors with a k, right? That's okay. And then we released it reasonably, it looks quite snazzy now. But like, I've also got this Arturia audio fuse, which is kind of an unusual, but really feature packed interface. Like it was about 900 bucks, like a few years ago, and I got the first generation which needed a motherboard replacement, which was slightly concerning at some point, but they've obviously hammered out the bugs now.

George Whittam

Bleeding Edge tech that came sometimes. Yeah, exactly,

Toby Ricketts

exactly. Because they were really pushing the envelope and it runs really hot. But like I've been in the market for like an interface that costs between like 500 and like $1,200 that that gives like the gear has amazing digital audio converters, just like you know, top of the line and has like fairly decent IO not like 16 channels, but like four channels. And like I've kind of like this not that there's some stuff in there but a lot of it has issues like I've been looking at the the apogee stuff because I was like to Apogee stuff but their Windows drivers a horrific apparently, like, you know, you go into Sweetwater and read reviews, which just kind of gives you a semi accurate summary of what's going wrong with people's gear.

George Whittam

I'll say earlier Apogee makes beautiful hardware, the D converters preamps. Everything's top flight, but drivers firmware and software. Yeah. Still needs a lot of work. Even on the Mac side. I'm a Mac guy, and they've always been mostly a Mac company. Yeah, there's issues on the Mac side. So yeah, I it makes me hesitate to recommend stuff because it just the flakiness of it. People have weird problems, even with brand new units. And I'm like, Yeah, I don't want purist quality at the, at the sacrifice of reliability or, you know, just easy to use and operate. I I'm not a big fan of interfaces, I have one single big knob on the top that does four 612 different functions. Yeah, either. That's that. If you're an engineer, you might grok that and start to learn it and understand it. If you're an actor, doing sessions live directed, that kind of mode of operation could really confound you and become confusing. And then you can do mess things up in the middle of a session. So yeah, I like simple, much simpler interfaces than that. But yeah, I've a few different ideas.

Toby Ricketts

Yeah. Nice. Um, what I've kind of settled on I wanted your advice on it was the the SSL two plus, which kind of sits at the bottom of that spectrum? Because yeah, that's that's way below the price point. Yeah. But if the sound quality is good from it, I love how it's got just like old school knobs and stuff. And drivers sound pretty good for people. Because drivers, I feel like drivers are almost more important than the hardware quality these days. Because if you've got something that has that sounds great, like you say, but that gives you like random spikes of zero dB audio, which apparently the FPGA is due on Windows drivers, then it's like, it's just you can't you can't handle that and through through decent gear. So yeah, what have you heard about the SSL two plus? Anything? Good.

George Whittam

I have one on my, on the shelf over here right out of frame. Yeah, these are two plus most people I just tell her I just mostly will I'd recommend the SSL to the plus has additional outputs, another headphone output. Yeah. So it's got a few extras for people that do more than one thing at a time. Like they have they have. They have maybe they have a booth and they have an actor or if they want more in and out that's the two plus Yeah, but it's proven to be very reliable. I don't know of a unit that has failed any of my clients yet. And I've recommended it for at least six months to a year now whenever it came out. It's passed the fidelity tests because my my buddy Andrew Peters and Melbourne who I do my podcast. Yes, he mentioned that. That That fact he's been using SSL two as his road kit so he just brings an SSL to as we love to call it a full One six. And he takes it along and he can pick up stuff on the road record remotely. And and that stuff can very easily be edited into his stuff that he recorded at home. On a very different chain actually this microphone and the OSI one, eight and then he's got a I think he's got a Neve preamp and some other really high end gear can RME interface and yeah, really, really high end stuff and he's able to that stuff seven degree cut right in. So that's all I really that's what I like about the SSL two as its it has that one knob one function. Yeah, old school design, which I think an actor really can eat more easily understand and use, especially in the heat of a live session. Yeah, absolutely. Oh, can you knock this game down a little bit? Sure. Grab the knob, turn it down. Or, or it could be? Yes. Just Secondly, click the preamp button. Oh, it's that's channel two. Click preamp again. Oh, now it's on channel one. Oh, now I can turn the knob. Like, that's just a fiddly way of getting things done. And anybody knows what, in cameras two? pro cameras aren't pro cameras necessarily. Because the picture quality is amazing. Because there's cheap cameras with amazing picture quality. It's the function of it's like every function has a switch or a knob. Yeah, you can get a camera, the whole side, it's got covered in switches and knobs because everything can be accessed on the fly immediately. Totally. And that's I liked that. I would love it if that idea was to be expanded. I know SSL has some bigger siblings to the SSL two. They have the big six, right? Yeah. And six. Yeah, so they have the six and the big six. And if you if you want to take that idea to the next level of SSL quality, one knob per feature and a USB interface, that's the next stage. It's a lot more expensive, right? But I have installed one and it's it's a fantastic piece of kit. So no

Toby Ricketts

one no one switch I was looking at the Sound Devices one you know sound devices do all those them on set recording. And they're famous for like military grade hardware and great converters and stuff. Yeah, I had one for a while Oh, nice. And but they their box like has DIP switches to access some of their function like phantom power and low cut roll off. And I'm like, I can't get out of a toothpick. Every time I want to unplug my mic. And like that kind of stuff. Like it's not a very good design feature, in my opinion. Yeah,

George Whittam

that that is for field use, where you have absolutely no chance of accidentally changing the state of those switches. That's true. And that's what that was designed for. Since they do have a newer generation of stuff called mix pre series, the mix pre three and the six and, and that one feels more like a digital interface. It's got a menu screen. And it's got everything's done through menus and settings on screen. So that kind of like you have evolved the design. And it's actually even more affordable to I've actually played around with one quite a bit. But yeah, that dip switch I did, I haven't. And that's another company. I don't know if you get these in your neck of the woods, your side of the planet. But there's a company called Centrowitz. It's spelled with a C. And they make some really interesting products because they kind of, they sort of take the same design AI language of sound devices where it's simple one knob per feature, analog interface feel, but really, really high quality sound. And they don't go overboard with bells and whistles in terms of there's no firmware. First of all, you don't have to worry about the firmware updates. That's good. There's no software console, it just plugging in and it does, it does what it's supposed to do. So it's kind of like taking them in the the idea of the SSL two and shrink it way down into a little portable unit that you can carry around with you even plug it into an iPhone because it has a lithium battery internally so it'll power the phantom power and all the amplifiers and you get incredibly good sound quality out of the of the mix. They have the what's it called the mic port Pro, the mixer face, and then I have a newer one called the podcaster. And yeah, they're they're a really good nice one too great for travel use because they're all designed around portability. Yeah, absolutely.

Toby Ricketts

That's fantastic. That's so I mean, like going back to because I know we've probably left a few listeners behind in the sort of beginner sphere with with devices. It I sympathize with people coming into the industry because it seems like it's just, you know, it's so complicated. There's so much to know, where do you sort of start looking for these things and I usually recommend something simple like the Focusrite Scarlett series because it's like so simple and I haven't really heard any complaints about that stuff. But you know, but but audio quality is kind of one of the things like with a cheap interface, what are people sacrificing most? Like by like, like when you gain an up there's a little bit of hiss maybe

George Whittam

At really cheap and other things, you're not going to get as much gain. So like if you most of us are using sensitive condenser mics, so it's not that big of a problem. But if you are recording a dynamic mic, and you need a lot more gain, usually run out a game, you just don't get enough. And then when the Gain knob is at the very top of the travel, the the hiss and the noise goes up, yeah, sometimes dramatically on some of them. So it's just not usable gain, you just you just add noise, right. So that's one thing that happens on some of the lower end ones. Other things that you miss out on is yes, you don't get as flexible, like routing for a headphone monitoring. Like I love an interface that has a dedicated knob that controls your headphone monitor, which means blending between the microphone signal and what comes out of the computer. Yeah, I'm doing interviews and zooms, and source connect sessions where you want to be able to again, all the listeners will see the theme here, quick on the fly easy to access, you have one knob that you can turn, and quickly turn them down and turn you up or turn you down them up. One knob does that job very, very quickly. And I love gear that incorporates that into the design. So that's what you may not, you're not gonna get that on the scarlet two, I two, but you'll get it on the scarlet two is four. Right? So you gotta go up one step to get it but you can get it. The SSL two has it like I love that. Steinberg, you are 22 it has that. So there are products in the sub $200 range that do a does have that feature. It's just, that's one of those little things, that's a usability thing that really makes a big difference to me. So sound quality may suffer at the low low low end gain, you're not going to get as much headphone monitor control is really lacking. And that's those are the main things and then when you get into another category, such as the Universal Audio polo, yeah, you literally it's like going into this outerspace whole different level of complexity and functionality. It is because

Toby Ricketts

I I wanted to love the Apollo so much and I bought one and I lasted like two days with it. And I just sold it in frustration because like a they didn't support Adobe Audition, which I thought what like that's like the most

George Whittam

that they do not officially support actually will work but they don't officially support and

Toby Ricketts

when those drivers are pretty Ropey and then I kind of thought well, but you're paying all this money, you're paying like, you know, 1400 US dollars for all of this horsepower, which most engineers don't want you to do. They don't want you to like,

George Whittam

Listen, this is one of the if you're wondering what we're talking about, yeah. And this was pulled out of a studio pulled out another studio. Yeah,

Toby Ricketts

so and it works for some people, but it really doesn't work for others I've found and like all the onboard processing power, I find this like kind of over the top like it's like you don't generally like you can do that once it's in your door. Unless you're doing like some kind of amazing wizardry over source connect, and you need to do it like to mask something. But usually studios just like just get a good mic a good interface and just send us the raw audio.

George Whittam

Yeah, let's notice if it is for masking things. Like there's a plug in called C suite, which is an incredibly good quality noise reduction dynamic real time noise reduction plug in. Yeah, that you know, for some people, that's the worth the cost of the unit just for that plugin. Yeah, depending on their situation. But yeah, on the whole, if you're not live streaming, not live recording. And if you're not a recording studio recording artists that want to hear themselves in their headphones, with reverb and compressors, and all this stuff. That's what that was designed for. For us in voiceover. Most of it is completely unnecessary and will be lost on you. Yeah. So it's it's I don't I now I'm at the same time while I'm kind of slamming it. I'm teaching a course on how to use it next week, right? Yeah, we've got 25 people signed up so far. So there's a lot of people with them. And I've set up countless units. Yeah, so despite all that, yeah, people enough people are like, I'm telling you, it's amazing. Yeah, you gotta get it, you gotta get it. It's not for everybody, the complexity of it the added cost of the plugins and everything else starts to get out of control. In the states the prices are a little more easy to swallow down where you are, certainly prices are marked up a lot. exchange rate isn't friendly. It's over it's over the top for almost any voiceover user

Toby Ricketts

Yeah, yeah, I came to the same conclusion just can you like use a number of different doors, digital audio workstations of course like audition Pro Tools twisted wave or density and Reaper do you get into the sort of the lower end ones as well?

George Whittam

Well, yeah, I guess the the the poster child for being low end which would probably be audacity, right because it's free. So it's the entry point for many, many people is Audacity. Now, and I taught it actually a beginner and expert X beginner advanced two part webinar this year on it. So I had to really kind of get myself more polished up and a little more familiar with it to see what was new. And it's gotten a lot better. You know, it's, it's fixed a few of the really quirky, annoying things and people never liked about it. And it's getting better. But the thing is, if it misbehaves on you, all you have are basically forums and places that you can post and complain. But there is no support. There is no support desk, there is no developer to talk to. It's just, if you have trouble, you're you're you're kind of you're kind of Sol, you're kind of you're screwed, right? Yeah.

Toby Ricketts

Feels the next step. Being a pro with Adobe Audition, I love Adobe Audition. And I'm like, you know, consider myself an expert in it. But if you have a problem with something that's actually designed wrong in it, there's very little recourse as well with Adobe, it's get through their front door. Oh, yeah. And complaints.

George Whittam

And I became very, I became quite chummy with one of their top people in their department. He actually was guest he guested on my Adobe Audition webinar last year.

Toby Ricketts

All right. All right. Let's

George Whittam

forget it was yeah, he's no longer here. He left the company. Alright, so he's not there anymore. So I thought that was interesting, huh? He's been there for many, many years during Gleaves during the bleeder. And he's been there years. And then, oh, no, I'm not there anymore. So that that kind of makes me scratch my head. I do like Adobe Audition as well. I really do like it. But I, I don't quite like what Adobe is doing that much. Yeah. So like, there's there's kind of these other software's that slip in and out of those features wise. So like, Audacity is multitrack. Sort of, but it's still kind of destructive. And then you've got a das audition has two modes, WAV editing mode, and then multitrack mode. So it's got like, two personalities, which is kind of cool. Yeah. Then then there's like, twisted wave, which is my favorite, like, down in really down in simple, very easy to learn. Very easy to master. Editor recorder program. One track. Destructive, no, no, no. And, you know, the you don't have basically, the ability to bring in other clips that you've recorded before. And it's, it's, it's just an editor recorder. But, man, is it efficient? I call it the scalpel. Where a Pro Tools is the Swiss Army knife, right. So it's, it's, so I like that one a lot. And I've taught that to a lot of voiceover actors over the lesson for 13 years. Now, Reaper is really unique, because it has the complexity, complexity to do, almost everything Pro Tools can do. And then things that can't do. Because it's almost infinitely modifiable. And I know people that are really into it, like love customizing Reaper scripting, and doing all kinds of stuff and really tuning it to their needs to their will. And there's nothing wrong with that. I mean, I have no complaint, but I'm not going to tell a voice actor to buy a box of Legos and make a dog. Yeah, right. That's just not my way of doing things. Like yes, if you're an IT geek, and you love tech, and that's the you have a propeller on your head. And if that's what Reapers for you, man, and it's really a good deal, too. It's very affordable. You buy at once and you owner for life, it has a lot of pros. But cons are the feet the the menus are endless. The preferences every it is it is a deep one it is it just has way too many options. So that's for the reason I will not like say Reaper is the one. Yeah, the thing is, if you're a Reaper expert, you're going to tell everybody, Reaper is the one right? Yeah. And another one of those is Studio One, right? Yeah, it's it's made by PreSonus. And it's probably more related to I guess it's more like Pro Tools or logic than it is the other ones because it's multitrack. And it's great if you're a master at that, but again, same deal. You have to go through this masterclass. To make it do the basic thing you needed to do. Twisted wave you don't you turn it on, set the input, hit record, edit, save wave done, it's like boom done.

Toby Ricketts

You have a single track over the five steps that sound like the brilliant thing and you have to be on me Of course for that one nothing to do with a PC now. Yeah,

George Whittam

the Windows version is actually in development. So just think that will finally hit the Windows users. So but yeah, that's those are my favorites that I probably spend the most time Yeah, working in and just teaching training, trading processing settings and stuff for Yeah,

Toby Ricketts

and I always say like, Pro Tools is a bit like using a tour bus to collect garbage like it's like it's so overpowered as like, I mean, there's so many it's very it was basically like designed to replace multitrack rugged, like magnetic recorders in studios. So it's like it's really tuned for music and I todos using it for music. It's perfect but for voiceover, especially when they couldn't do real time bouncing, now people Yeah, audiobooks. And they were like, now I've got to bounce it out, it's going to take several hours. And it's like, what?

George Whittam

How can I know I couldn't, I couldn't believe how many audiobook producers were having the actors using Pro Tools back in those days. Yeah, they were doing it because they wanted to do punch and roll. And that has now become so pervasive, because of the demand of it, of having it for audition for audiobooks, that there's almost not a single program that doesn't have punch and roll anymore, audition, added it natively, twisted wave added it. Audacity has it, pretty much everything has punch and roll now. So that's really not a reason to get Pro Tools anymore, either. The reason get Pro Tools is because you need to learn Pro Tools, because you're an engineer and mixer. You mix for film, you mix for TV, or it's a standard, then you want to be able to transfer projects between studios. And that's what ProTools is

Toby Ricketts

for. Yeah, and it's interesting. It's one of the one of its strengths and weaknesses at the same time is that it's completely inflexible, you can't change hotkeys, you can't change any of the settings and mold it to how you'd like to work. But in the same way you can go into if you know, Pro Tools, you can go to any student world and use it straightaway. Yes. So it's kind of

George Whittam

crippled by their own success. They're crippled by their own standardization right there. That is that is the thing about Pro Tools. And you know, again, Reaper is the is the is the dark cloud over ProTools that saying, We can do all that for a lot less money, and you can completely modify every single feature, and give everything a custom keyboard shortcut. And and and, and, and, and and it's 3030 megabytes. And it's $100. You know, it's like, it's kind of mind blowing, and when you compare the two, but yeah, they're different horses for different courses. Oh, no,

Toby Ricketts

absolutely. Yeah, that makes a lot of sense. And finally, plugins, because that's been a huge area recently and outboard gear. I mean, outboards, kind of, I got rid of most of my outboard a long time ago. Now. It's just why like it needs servicing. And most people Yeah, the raw audio recorded and then you can do all your stuff in the box or your compression and stuff.

George Whittam

I'll name one piece of outboard gear just because I owned it. And I thought it was amazing for what it was, was the there was a company called FMR that made the R and C, R and C stands for really nice compressor. And it was it was a half third rack size was pretty small. It looked like an Mbox a little Mbox mini that's how big it was. And amazing circuit design and it had the super nice mode. And I used it when I was a set wax Bakshi way back when I was a production mixer. I had it between my mixer and my dat recorder. That's how long long ago I was doing this, right. And when you put on super nice, it was Ultra transparent. It had no artifacts, no pumping, amazing compression really cleaned and transparent. And that's what I want in a compressor. But again, yes, we it's all in the box. Now. It's all done digitally. We all can do it in post. So outboard gear inserts and things like this are pretty much in, in my world. They're pretty much dead. I don't recommend really any outboard gear at this stage of the game for voiceover actors, you know until they're buying unity sevens are like, well, I want to get the Avalon well go ahead and get the Avalon because you can. But does it make it sound different? Or better in really any appreciable way? No? Yeah.

Toby Ricketts

And if you do that great taken and the client says, Oh, can you send us an uncompressed version? You're like, Well, no. Oh, you printed the compression? Oh, yeah. Like yeah, yeah. And it's not like it's, and it's always that awkward moment where you've done something that's destructive, or you've you've compressed it on the way in and they just want to take it off and you just can't undo compression. It's just one of those. Yeah, yes. But there's some really exciting stuff in the world of plugins like like the RX series from isotope keeps coming out and keeps being kind of the same but a little bit different. Yeah, I'm surprised they haven't done anything in the area of breath removal for voiceover artists because like there's something like this deep breath and there's there's the Erickson one but it's still misses, like breaths all the time and then takes out like S's and syllables and I'm waiting for them listen up isotope and waves to like make an AI version which learns your breaths. And like an over time, you can say yes or no, that was a breath or wasn't a breath and it learns and get better at doing your breaths. But at the moment, it's a very kind of like old school. That looks like a breath of I'll get rid of it thing.

George Whittam

It's true. I gotta tell you, when it comes to that AI, kind of mindset waves came out with clarity VX Yeah, I try and this is not for depressing, but no in terms of something that learns your voice that literally is a plugin that learns your voice using a neural network. And it gets better over time and as as it gets better or it can better separate your voice from the the background noise or the background, anything. So you can separate your voice out from construction noise, aircraft, anything and just separate the voice. And the pro version lets you exactly control the blend between the two. And there's a lot more unit you can do in today's events and everything. Yeah, I have the cheap one just called VX. Yeah, and I don't have a need for it almost ever, but I do demo it and test it for people and show them what it does. And that one's pretty remarkable. So that neural network technology, I can't they gotta be thinking about man, what are the things we can do? Because waves does have a breath? Debriefing plugin. Yeah. So they take that and apply it to depressing. Yeah, that's going to be amazing, because I tell everybody the same thing. Go ahead, try it demo the deep breaths or eventually you're going to say it's not worth it. Because you can't trust that it's going to do what you want it to do, which means you have to check the work, which means you might as well have just done it yourself in the first place. That's not so much. I went

Toby Ricketts

on the exact journey for spent it spent a year like apologizing to clients that I got rid of all these Ss throughout the thing. And then just it was a sight to spend the time. Yeah,

George Whittam

I know, deep clicking has matured quite a bit that RX mouth cyclic plugin. Amazing is very good. So good. And so that's gotten a lot better more quickly. So obviously, the breath thing well done well is is something that still needs more work. And I'm sure that they know it needs to be better. And I'm sure they're working on it. So I think it's just a matter of time to see what comes next.

Toby Ricketts

Yeah, the demo of clarity on their website that with that they used it on Dune. And the really noisy set was amazing. But that really sold me when I got it, but then I found it actually. And I need to revisit this. But like I found it actually got worse over time until it wasn't actually doing anything. And it was leaving no Wow. So I need to there was obviously some training, input failure or something, because I was also using it like you can use it real time because you can put in Adobe Audition, you can go into the multitrack, you can have a stack with VST plugins and then have source connectors like the fourth thing on your stack. So it says all the processed audio, throw it straight through it. And I was like that was kind of my secret weapon for this like noise problem which has been, which has come through on this interview. And, but then I just decided I'm just going to treat the rain renditions there because it was always nice to treat at source but but it just didn't seem so it

George Whittam

didn't work on the long term. It worked didn't it didn't work on the short term, but it

Toby Ricketts

loved it for a week. And then after two weeks, I reassessed and I was like them. Ns one is doing a much more transparent job. It's getting rid of more noise, leaving more of my clarity in there. So I went back to NS one and I have a bag. So

George Whittam

now my favorite noise reduction tool is not very well known at all. It's called Bird Tom D noiser. And how do you spell company called Bird Tom, B er T om did the noise or plug in all of his plugins or share or not share where their honor were right, I let it literally just pay what you want what you think. And the Denizer tool is a little more complicated than most because it's not just a single slider, it actually has six controls. But if you have any patience to learn and experiment with it, it doesn't take long. And it's really really it's very, very low latency. You can monitor it real time. And it's very transparent. It doesn't it doesn't muddle up the audio really badly. So that one I've been extremely happy with it. I love that one I put that into chains when I put that into chains for people when just a simple download expander noise reduction tool type thing doesn't quite cut the mustard doesn't kill off all the weirdness the bird Tom does it extremely well. So that one I'm really happy with and it's not it's not expensive. You don't have to have the waves plugin manager or the isotope and you know, you don't have to get into this whole thing. You just download install run and go and it's that's great. So I love that one a lot. But Tom

Toby Ricketts

audio have to look that up. Yeah,

George Whittam

I heard some audio.

Toby Ricketts

So I mean, we talked about some exciting stuff coming up hopefully in the area of AI and and how we can get computational audio happening. Is there anything else that you're excited about sort of coming up in the in the voiceover and home studio area?

George Whittam

Well, I don't know. Some of it is kind of maybe not exciting, but more of kind of scary. Because you mentioned ai, ai voice Yeah, AI voice is getting as you can probably predict much better all the time. And the systems that can emulate what they do they not they no longer just take a voice and then map it over syllables. Now they take a voice and map in the breaths, the room tone, the mouth noise, everything that makes it sound human is now being mapped into the system. So they're becoming more and more and more and more convincing. So it is a little concerning. I mean, obviously, and I'm getting the feeling that it voice actors should probably seek out a way to license their own voice and control the likeness of their voice. Yeah, right. Because a

Toby Ricketts

lot of trust isn't it that you put in someone that once it digitized your voice, as like, you know, standing found out and then her famous case recently with Tik Tok and, and the fact that they can now take I mean, if they take two voice recordings, if they take two voice imprints, which they've licensed, and then they combine them into one voice, it's a new voice. So like, suddenly, you lose control of like, of your kind of like, it is a scary time. But I still feel like there are areas that are going to take a lot longer for it to like in like character acting games, stuff like that, but elearning audiobooks as well, as

George Whittam

I tell everybody the same thing. When you watch lower budget, television, movies, commercials, things, the music is almost always samples, it's synthesizers, it's performed by a single person in their studio. And the better productions with bigger budgets and production values that, you know, require it are not doing that they're recording real musicians in a real studio. Even though we've had the ability to sample and emulate real instruments for a long time now, we're still recording real orchestras. We're still recording real instruments by humans. And that's just simply not going to go away. And the same, I think the same holds true for voiceover. So yes, there's always going to be those that just for them, the bottom line is the bottom line. This is the budget before they would not have used voiceover because they couldn't afford it. Now they can afford AI. So they're going to use it. And unfortunately, what's going to happen is more and more companies that we're paying for voice actors will start using it to save money. That's the scary part. But it's just it's going to happen. So yeah, economics drives it. And, you know, I sat in on a on a on a webinar produced by one of these AI companies, I really wanted to hear what they had to say. But more importantly, what was interesting was reading the chat. And I actually posted in there, so what do you guys use this for? You in the chat? And and then why do you like it. And you know, one of them said, I got so tired of getting inconsistent audio from voiceover actors that I couldn't always use, it was just, I couldn't count on the quality being where it needed to be. So let that be a lesson to everybody out there. One of the things that's going to hasten people wanting to not work with real voiceover actors is voice actors sending in inconsistent, not very good quality audio, what am I used to deliver, and taking it a lot and taking a long time to deliver it, it has to be done quickly, efficiently and consistently. For the no one to keep hiring because that's that's what the pain point is. Yeah. Is the slowness, the difficulty for them, and the consistent lack of consistent quality? So that's for voice actors that are going to continue working and making money in this business, or that's the ones that are going to survive are the ones that are really good at doing all those things. Yeah. Fantastic. And then in the creative side, like you said, Yeah, animation. Yeah, things that with a lot of expression, human expression. And you know, my friends that are in voiceover, like, you're never going to replace sarcasm and all these things like, well, not in a dynamic way, you could have a sarcastic voice model, but you couldn't very easily direct the voice. And the thing is, at the end of the day, it'll take more time and more expertise to direct AI voice to get the thing that they want. They're gonna realize, Well, Jesus, if I used a human that would have to save me a hell of a lot of times, you know. So there's always going to be a place for real for real human voice speech, because somebody has to direct it, program it and get that sound. And it's not going to be easy. It's still not that easy for synthesizers to get convincing sound without a good programmer, it takes some of the nurses are doing so don't worry, everybody, don't freak out yet, not just, you know, keep doing what you're doing. And stay Pro and keep your quality bar up. Yeah, you know, what I think this business will be will be around for a really long time.

Toby Ricketts

Fantastic. Well, on that note of hope for the future, we did want to also note, your podcast, The Pro Audio suite, no, of course sound voice via OBS as well, which is on the OBS, the OBS, and I still have yet to listen to the simulcast version of V obs and the Pro Audio suite which I'm looking forward to Oh, yeah,

George Whittam

that was, uh, that way we just we literally had a collision of schedules, and rather than just making a small change, or little, let's just do this thing at the same time. And they and we did and it was it was a blast. Yeah, you'll see that actually, we have an audio version. The Pro Audio suite posted it as a podcast. And then V OBS, of course has it as a video cast. And you can see that at VO bs.tv as well on the web.

Toby Ricketts

Oh, cool. Yeah. I've learned so much from the Pro Audio suite. It's really fantastic to have, you know, four people bunch people together, just experts in their field, just you know, shooting the shit and talking about stuff. So it's, it's really it's really good listening every week.

George Whittam

We have a lot of fun. We have a lot of fun and occasionally we teach you something. Yeah. Lots of

Toby Ricketts

lots of chuckling. Yes. Fantastic. Well, thank you so much for for your time today. It's been an absolute blast going over all this stuff. And yes, all the best.

George Whittam

Cheers. Thanks, Toby. Appreciate it. Thanks, everybody. Gravy for the brain and appreciate it very much.