Without exception, the sessions where the most magic happens are where the client or appointed creative lead engages with and directs the voice talent live.

If you're casting voice actors, getting top-tier auditions starts with a great brief! In this article, I share expert tips on how to maximise the quality of your voiceover casting calls. From avoiding generic demo reels to specifying tone, style, and budget—these insights will help you find the perfect voice for your project.