Interview with 'The Nethervoice' - Paul Strikwerda

Paul Strikwerda AKA The Nethervoice, has decades of experience in broadcasting and voiceover.
His Blog is one of the most read and subscribed-to Voiceover resources on the internet.

Toby Ricketts and Paul chat about many things, including;
His journey into the world of voiceover
How he started blogging and what benefit that has for his voice work
Whether he voices in different accents or languages
The best way for beginner Vos to start in the industry
Why it is important to stand out
The story of his stroke and recovery from it
His thoughts on work / life balance
His opinion of Gravy for the Brain as a company
Voiceover business tips
Why passion in your craft is important
How welcoming and supportive the VO industry is
Technology in the studio, including microphones
His book “Making money in your PJs”
His new book

Stick around until the end of the video for a very generous offer from Paul…
More VO LIFE Interviews in the series: https://youtube.com/playlist?list=PLZQTBMxKbs3E8C9VwatGYFjHo0wpoAGfK

You can find more info at www.nethervoice.com & Gravy for the brain Oceania: http://oceania.gravyforthebrain.com

Toby Ricketts

Welcome to vo life. My name is Toby Ricketts from gravy for the brain, Oceania. And on this video podcast we talk to the big people in the world of voiceover and entertainment really we've we've had agents, we've had voices. We've had all kinds of people on the podcast movers and shakers. And today's guests certainly does move and shake a lot on the internet, that's for sure. It's Paul Strikwerda. Be very afraid. How are you there? It's very early where you are.

Paul Strikwerda

It is 5am. But I think we should start off by wishing Mel Blanc a very happy birthday. Birthday today.

Unknown Speaker

Very good. How appropriate.

Paul Strikwerda

I was called by Dutch national radio a couple of hours ago. They have a morning show. And they wanted to talk about Mel Blanc. And I said, Why do you want to talk about Mel Blanc today? Was it don't you know said I don't know what? Well, it's his birthday. You should know your voice over? Who is Mel Blanc and why? Why should we talk about involves you called me. And he? He died 33 years ago. But it's pretty amazing. That 33 years later, people in the Netherlands still remember him and want me to talk about him, which is phenomenal.

Toby Ricketts

Yeah, it's a testament to sort of like what kind of like how voice artists can touch people really, you know, they can like the voices of all of these characters that they know and love. And it's still like the same these days. We've got videogame characters who just like they'll do one character and then go on, you know, tours for for years on the back of that passion that the fans have.

Paul Strikwerda

I think it's always fascinating. If you stop some people in the street and say, Can you name five Hollywood actors? I think they can rattle them off straightaway, you know, five popular actors. But when you ask them to name one voice actor, there's probably one voice one name that comes up and that's probably Mel Blanc and O'Donnell Fondriest I will draw a blank. That's, that's part of our professional that we're kind of the anonymous disembodied voices that people hear. But they'll know who we are and what we do and stuff like that. But I think it's a big tribute to Mel Blanc. And they asked me, Why do you think he's so popular? I said, Who doesn't love cartoons? You know, you can love or hate your favorite movie star. There's this big Johnny Depp thing going on at the moment of our recording. And some people love him. Some people hate him. But I have never met somebody who hates Mel Blanc are the characters that he voices. So that's pretty unique. And I think there's also a wonderful that we can enjoy someone like malbranque with different generations because I have a daughter, she's 19 I'm 58 my father in law who is 90 years old who lives with us and our favorite pastime together three generations is to watch Looney Tune cartoons. It's all Mel Blanc. That's phenomenal.

Toby Ricketts

Yeah. Without his voice in there, like those characters just wouldn't have been

Paul Strikwerda

told the interview yesterday. Now. Just imagine watching like Daffy Duck or even Tom and Jerry or Woody Woodpecker. Roadrunner, all his classic cartoons. Turn the sound on, you can't hear anything. What's left of it? It's just images. And it's really it's, it's nothing's left to it. It's not even funny. Yeah. And in those days, I mean, I know you wanted to talk about me. But I think Mel Blanc is more interesting. So let's make this interview of belflex Sorry, people

Toby Ricketts

smell blanks journey through life. To talk more about your journey, of course, people might know you as the nether voice. That's your big your website. You're a prolific blogger and social media, right? So do you want to tell us about like your journey into voice acting, because you've got some sort of strong opinions on sort of, like, you know, training and how people get into voiceover. But how did you

Paul Strikwerda

struggle? gets me into trouble. You're trying to get me into trouble. Every time I voice a strong opinion. I got a big backlash. So let's do it all over again. I think I started like a lot of voice actors did because as a child, I love to imitate people. And that got me into trouble too. Because the first instance that I can remember me imitating somebody rather successfully was the first year of elementary school. And we had a teacher with a very weird voice. So to talk a little bit like Julia Child's, but her name was Mrs. drinkers drinkers. And drunken in Dutch means in Hebrew, ate it drunk, drunk was drunk. So I talked like this. And they said, Well, to me, she sounds like she's only drunk, not knowing that she was just about to come into the classroom, and she said Mr. Strickland, in the corner with you, You troublemaker. And what she did was something that people couldn't do these days anymore, but she took it took a big bandaid, put it over my mouth and I had to stand in The corner for 404 for an hour or so, and everybody laughed at me. Oh, Paul was silly voices. That's my first first appearance, I think, is a voice actor. And it didn't deter me. And I and I, my father was a minister. And I loved imitating him on his pulpit. And he didn't like it either. But nevertheless, I persisted. And I kept on doing that, because I think there's something so fascinating about the voice of voice. It's like a fingerprint. It's completely unique. And I remember doing these, what do you call them? That I was my father and I had this when we were building models. In the days, I'm dating myself now, where models weren't these nice plastic elaborate things that you glue together. But they're a made of cardboard, cardboard, so you had to cut them up and put them together. So I had a whole village of models in my bedroom, put on the shelf, and I invited my family around of the bed, and I had a flashlight and I put the light on the different models. And I started telling the story with about the people living in those houses of what they would sound like what their lives were like. And later on, I did radio plays with an old tape recorder and old Phillips cassette recorder. And I had lots of instruments because also love music and play different instruments, instruments aligned around me for the sound effects. And I have read stories like King Arthur and the Black Knight, or the five or all these famous kids books that reenact them all by me, directed by me voices by Paul stricker voice characterization, as they would say, with Mel Blanc, and all the sound effects. I think that's how I got my start. Now fast forward, the small boy grows up. And it was 17 years old, I was studying musicology are four things in in Holland. And one of my best friends had an uncle who was in the radio business. He was a news and current affairs presenter and he said, My radio station is holding a contest for young kids who want to be involved in youth radio. And then, as sort of a joke of the party, all our friends said, You know what we're going to all apply and properly, nothing will come out of it. But it could be fun, you know, because I was always fascinated by radio voices. And I want to have a look behind the scenes. So if this is an opportunity for me, and maybe I could work for the Costco music department, being a musicologist and stuff like that. So I applied and, much to my surprise, they hired me on the spot to start doing youth radio programs. And one of the benefits was that I was mentored by the people who were the veterans in the business to people that I had grown up with. And it wasn't only radio, it was television, as well. So as of age 17, I was a voice on Dutch radio and later face on Dutch television, can't believe it, this face, but they they wanted me. But later on, we decided that I had a better face for radio, of course. But that's, that's how I got my semi professional start. And then I had another big break, because at that time, the Dutch Army still was was Russia, we had an army of conscripts. I think that's what you call it. And so I had to go, but I didn't feel like going to the army because I'm not a big fan of shooting people with guns. And I became a conscientious objector. So instead, I had to do social service, which is fine by me. And I found a radio and television company that was enlisting. People who wanted to do social service by working for radio and television station isn't that great?

When it was my time to go into the army, I did my social service at that radio and television station. So that gave me another two years of a full time professional experience to do all kinds of things, producing presenting being a roaming reporter every aspect of the radio and television business. And after that, I got myself a free vacation, courtesy of the state of the Netherlands. And I loved it so much that I flunked out of musicology. And I said, this is what I want to do with my life, and it would be in radio. And so that really became the start of it later. Was my voiceover career.

Toby Ricketts

Was there any point like a lot of people where you would sort of doing voice work on the side or it wasn't making up like a majority of your income, and then you thought, like, there's a leap of faith that happens with every voice artist, I think when you get to the point, like it's done as a hobby for enough time, and you think I really want to make a go of this on it, but I don't have the time to apply to it. So you think Well, I'm just gonna do it for six months and see what happens. Was there was there a point at which you reached with that?

Paul Strikwerda

You know, I was done with the whole radio and TV business by the age. I was 38 because I was working in the news and current affairs department. And you know, in most news is not good news. Unfortunately, that's why it's new. Who's and it kind of sickening to have to deal with that every day. So I decided to take a break from broadcasting and got a training as an NLP practitioner that stands for Neuro Linguistic Programming or neuro linguistic psychology. It's the stuff that guys like Tony Robbins teach, you know, you gotta believe in yourself, it's all about changing your mind change your life and helping others to change their mind and their lives as well, which was incredibly powerful, empowering, powerful stuff. And I became a trainer in that methodology. And I was invited by training institute in the United States to become one of the lead teachers. So I made it, my first leap of faith was leaving the Netherlands behind my friends or my family, packing my bags and moving to the United States of America, then joining an institute there. Now, the person who was running the institute that said it was very successful, which in fact, it was not. So while I was there, there wasn't as much work as they said they would offer me and I had to do something on the side of this, you know, this this, I've always loved working with my voice. So let's see if I can do something with my voice and I found an ad in the paper. And as said Mike Lemmon casting Philadelphia is having an open casting call. So well, this could be my opportunity to fame and fortune. I knocked on the door of Mike Levin casting, and Mike Lemmon was the big guy behind the moves of M Night Shyamalan, like the six cents with Haley Joel Osment, when he says I see. Remember that movie. And he's been casting them ever since. So he was a big name in our area. And when I opened the door of his casting agency, there were about 1000 people in the hallway. They all thought they were the next best thing since sliced bread. But most of them are like, like ventriloquist and jugglers and ballet dancers and singers. And there was only one guy who thought he could do voiceovers and it was me. So they looked at my application and said, Oh, voiceover we only have one VoiceOver so I was sent straight to the voiceover director. We had tea and scones and the lovely conversation and she started directing me Give me a few scripts. And she noticed immediately that I know knew how to work a microphone know how to interpret a script, do different voices characters, and she said, You know what, I want you to meet Mike Lemmon. So I did and he worked with me. And they hired me on the spot, basically, because there was no one else I think, but they said, You know, Paul, you sound like unlike anybody else we have in our database of voices because you have this weird European thing going on. And at that time, this was mind you about 23 years ago now. I sounded very British because that's how the Dutch children learn their English, the Queen's English. So sounded like a stuffy Professor all the time is when we whenever we need a stuffy English professor, kind of Attenborough type of guy, URL, man. And that's how I started I started by imitating I think now for a very bad British accent that Americans don't know what accent from the other anyway, so they hired me. And I was hired. I remember my first job was for Hershey parks, which is a big theme park, you know, Hershey chocolates, the most awful chocolates in the world. But nevermind, I they have a theme park like Disney World. It's all about chocolate, of course. And right. And it was the voice of one of the rights that led to many other things. But back to your question five minutes later. interrupt me when when you need to. Okay, please, because I have a tendency to go very on and on even that coffee. But I, I did not quite believe in myself. Because I'm Dutch, just this unknown Dutch guy in the United States. And in Holland, it's very easy to be famous, because there's only 16 or 17 million people in the Netherlands. That's it? Yeah. So in Holland, most people knew who I was. But in the United States, this 250 or 60, or 70 million people there. And nobody knew who I was. Nobody had ever heard of me. Nobody cared, ready. And I, these were in the days where we didn't really have social media. I didn't have website, I had one agent. And just, I didn't want to sit by the phone all the time waiting for the agent to call for another thing. So I wasn't sure whether I could do this or pull this off. And we didn't have home studios either. So it was more of a wait and see game. But then this whole arrangement with the training company, for whom I was going to train people to become NLP practitioners wasn't working out very much. I said, Well, I got to do something on the side, at least to get by. Because otherwise, I might as well go back to Holland. And at that time,

I was in a romantic relationship in the United States. And I didn't want to go back to Holland. So I had to make a choice and said, What am I going to do? I'm going to take this seriously, or will I stay an amateur forever and keep it as a hobby. And some people still think that I should have kept it as a hobby. But I decided note and I'm gonna give this a go. And then my I started my whole publicity campaign all around the nether voice that voice of the Netherlands Paul stricker Look at, look at us now we're talking about it. I'm talking to somebody in New Zealand for things, working for a company called gravy for the brain.

Unknown Speaker

Who thought that crazy idea?

Paul Strikwerda

You got to be crazy to be in this business, don't you? You do,

Toby Ricketts

you've got to kind of I mean, I think your things is exactly right about standing out. Like, there's definitely something to be said for like, the thing that gets you the foot in the door. For me, obviously, like the fact that I was like, I mean, you know, I'm in New Zealand, I'm in the middle of nowhere and rural New Zealand. And that is a good enough reason to give agents a call, because they're like, Wow, that's different. That's, that's kind of, let's get this guy out, you know. And then if you have the talent to back that up, it's gotten you in the door. So it looks like that's definitely worked for me. So I often tell people, it's like, you have to find that that part of yourself that people find like interesting, like an odd stone on the beach, or whatever. And I'm, that's definitely interesting

Paul Strikwerda

students is, you know, what's normal for you, is probably special for someone else. And you don't recognize it, because it's normal. That's why I need someone else to recognize that. And I got a hint, in my short and unglamorous career as a waiter. Yes, I've been a waiter in the United States as well to make ends meet. And frankly, I didn't have a don't tell them what I didn't have a work permit at that time. So and it took years to become a US citizen. And when I finally applied we had 911 and then it took even longer because they didn't want all this foreigners in the country. So I had to do something to make a couple of bucks and I became a waiter. And people love me for some reason because not because who I am but because of the way I sounded. And we had this game where they the the people I was waiting on had to guess where it was frameless if you guess one from our by a free dessert. And, and I did waiting on the side for about two years, which was another life lesson I will eagerly forget. But it was fun too, because you have lots of different people in your restaurant, lots of different personalities, lots of different accent and you learn how to sell stuff, you know, when the kitchen says can you push dish triode free, we need to sell the the chicken today. And so I could talk people into ordering dishes and buying basically more from me than they were willing to spend. So it was an education and selling. And so I am losing my train of soccer wagering making money in United States accents. Getting a work permit helped me out again.

Toby Ricketts

Well, I guess we could fast forward into because I was next thing I was gonna ask you is about like, where? Because you're in the United States. Now. How much of your work? You know, do you are you doing for United States companies? How much is back in Europe? And like, Where does this work come from? It's like, you're kind of all about self generated work. And agents probably come into it as well cuz I know you're represented. And whether you fish in the ptps or not. Occasionally, a fiver maybe?

Paul Strikwerda

Is fiber. Yes. Don't say the word Fiverr. Well, I dabble here on deck because that's one thing. You can't put all your eggs in a basket. Absolutely. in one basket. That's that's never gonna work. And I became a freelancer to be free to be an independent contractor. So I've always been a freelancer by the way, from the very moment I started in radio, I was my one man business. So I had learned how to to drum up my business and to stand out a little bit, if you will. So I have about 12 agents, most of whom I never hear from. And when they when they when they do it, they usually think I'm like Holland and Poland. They think Holland and Poland are the same sort of idea. He Polish scripts, or Pennsylvania Dutch scripts. Boy, you're Dutch. You live in Pennsylvania. So you must be Pennsylvania Dutch. So let's do this in German, German accent and I still can't do it. But so you know, I cannot rely on these things. And to everybody who's watching at the beginning of his or her career. Some people may say, well, once you've got an agent, you have landed and it's true. They gave me my first break. But that will dry out at some point. You cannot rely on your agents because if you do that, then you're pretty much doomed. The only person you can rely on is you know, my wife has this wonderful tile next to her desk it says behind every strong woman is herself which is nice because they say you have behind every strong man is his wife or a woman or something like that. But she says behind every strong moment is herself. I think the hide every strong VoiceOver is him or herself, it's gotta be you, the buck stops where you are, you gotta make a lot of noise, otherwise people won't hear you. It's the whole deal is you're a needle in a ginormous haystack. And what you need to do is make that needle as sharp and shiny as possible, so that you become hard to ignore. And that's what I set out to do. Maybe arrogant at the time, but you know, I had nothing to lose. So I thought, somebody told me that I have a very unique accent. I'm going to leverage that accent, I'm going to make use of that. So I labeled myself I marketed myself as the ultimate European voice was very boisterous, because Holland, the Dutch people are very modest. You don't talk about yourself. So I had to learn how to talk myself up in public,

Unknown Speaker

America is a pretty good place to learn that.

Paul Strikwerda

Oh, my gosh, the United States. That was the hardest thing for me, because everybody said, Paul, Tony, down, I have to tell my Dutch colleagues also, you know, you got to get out of your shell, sell yourself, otherwise, you will not you won't be noticed. Yeah, but what people wear if people think I'm so arrogant, no, no, you're not arrogant. You're just proud of your accomplishments that we need to rephrase the way you think about yourself, the way you sell yourself.

Toby Ricketts

We call that tall poppy syndrome. You know, where the tall poppy is get cut off? Yeah, exactly. True.

Paul Strikwerda

Yeah. So. So I had to learn that. And one of the first things I did was a built a website, I'm not a website builder. So if you would look at my first website today,

you would just pass me by because it was very bare bones. And the only thing that I did that was different at the time was I started blogging. And I always loved to write and stood first started as notes to self really, because I didn't know who I was blogging for writing to if anybody would be interested. But apart from a weird accent, that's something that I think I'm rather good at. So I started documenting my journey. And then, thank goodness, social media started and became a member of a couple of groups. I don't even know if Facebook had started at that time. But there were a couple of groups on the interweb, or about voiceovers, and I started posting links to my blog, and some people read my stuff and commented favorably on it and thought, you know, maybe I'm onto something here. And I've been doing that for the past 1718 years now. And it's grown and grown and grown and grown. And today, I can say that my blog is the landing page of my website, and the single source for my notoriety, if you will. One thing that the Dutch have in common is that they don't mince their words. They're very, they're known throughout the world as being rather blunt. Because they're honest, they don't want to be nasty or rude, but they're just honest. And they like to share their opinion and everybody's got an opinion in Holland and they're not afraid to share that with you. And I didn't know that was made me different because I was just writing as me being blunt about the industry about the the setbacks and all the empty promises that were being made and all these people that pretend that there's something and they're not and you know, there's so much humbug going on and hot air that a lot of Emperor's without clothes. And I thought it was my, my service to the community of voiceovers to expose these embers will have closed and all the hot air that was going on, including hot air about me because I was trying not to take myself too seriously. But somehow, that took off, and I got myself a name. But what this does is once your blog gets a regular amount of viewers, it gets noticed by the Yahoos and the Googles in the world to say, hey, this somebody who does something relevant, apparently something that's interesting, and that people want to check out again and again and again. And again. Because the problem is most websites is that voiceover websites, I mean, is that they're the same. Every day, every month, every year, I had some people that I worked with voice actor websites a lot in there. And they build the greatest websites for voice actors. And once they build a website, then five years later, they get a call and say can you please design another website for you? Because mine is not working? Or why isn't working? Well, nobody's coming? Why is nobody coming? Well, because you didn't change anything. Why would people come back once they visited your site? It's like fish in a fish market here. If you don't change it, it starts to rot. Nobody wants to nobody wants to come back. So that's the great thing. A blogged us if it's done well, I think if it's interesting, you got to be interesting for people to be interested. So every week consistently through thick and thin. And then for better or worse in sickness and health, I've been writing this blog. I'm married to it, as you can tell. And every week, to my astonishment, still, people are coming back for more. And that has given me what they call a domain authority Domain Authority is a number between zero and 100 indicates how popular your website is based on the number of backlinks. Whenever somebody links to your story, it means that they pass it on to another website, and then to another website, another website, because it's an indicator for Google to say that people liked this stuff, they'd like to share it. And my website is one of the most shared websites, especially the blog articles in the voice of community. In fact, Joe Davis a couple of years ago, Joe Davis is the man behind voice actor websites, and he is an analytics guy. He is all about SEO, search engine optimization. He said, Paul, I just ran a search. And I found out that your website is the single most popular individual voice over website in the entire world is what how did that happen? Why said it's all about your blog, man. It's all about the blog, the single most visited individual website, it's not like a lack of voice 123 Are the other big ones that I shall name because they've got millions of visitors, I can never compete with that. But that that impressed me greatly. And that tells you something because I never set out to become the best or the most popular blog or the most visited website. It's never voice.com By the way, if you've never visited Nether voice.com new blog every week.

But that's the power of of social media. And here's the side effect. And now I'm finally coming to the answer to your question. When your website becomes popular, what happens when people type in a search for Dutch voiceover or European source or voiceover, or neutral English voiceover My name comes up in the top 10 On the first couple of pages. And that's how clients find me. So I tell people, you attract clients, you have to become a magnet yourself instead of chasing clients have clients chase you. And all things on my blog. I think that's what's happened that people find my, my, my website, my blog, they start reading, they start listening to the daily demos, and they end up hiring me for some reason.

Toby Ricketts

I mean, and that's what Google is noticing, like you mentioned, SEO and I went on a really big SEO journey from about three years ago. And made improvements like it's all about content now. And it's got to be content that people have to find interesting. Like, it can't just be pages of you know, nothing speak or voiceover repeated a million times. Like it's got to be evolving, changing multimedia backlinks, as you say, and Google takes it all into account. And the more you can, like, I'd say that you know people with with with other websites, the more relevant you can make yourself to someone, like wanting to find a voice or find out about voiceover, then like, the more the better success you're going to have, because that's what's Google is trying to intelligently do is find out the best answer for people. If you can be the answer, then it's brilliant. So you mentioned social media towards the end there in terms of you know, how that stuff has spread. And you're very visible on social media on Twitter, all of the sort of the big things, commenting on things all the time. I don't know how you find the time of the day to do

Paul Strikwerda

it. I kind of keep my big mouth.

Toby Ricketts

It's a valid marketing strategy to, you know, be doing little videos every day, I see people on LinkedIn and on Instagram and stuff doing these live videos in the studio today. I'm starting to do a bit more of it. But do you think social media didn't the blogging is more important than the social media stuff? Or do you need both these days?

Paul Strikwerda

I definitely need both. Because if you make a lot of noise, and nobody hears that you don't exist. So I make noise, and then it makes sure everybody hears using social media. Is it a good strategy? Well, yes or no, it really depends on how you use it. And I still have to discover the world of videos because I know that on Instagram, and I'm very active on Instagram reels, the videos are short videos like tick tock, they're all the thing you know that they get preferential treatment. So one of the things that I really should do, is become more proficient at producing videos, but it's much easier to write a piece of 2000 words than to produce a minute a video,

Toby Ricketts

I think the opposite is the I think the complete if it would take me days to write 2000 words, it would take me about six minutes to do a video. So maybe we could swap stories sometimes.

Paul Strikwerda

Oh yeah, you got to play your strengths. That's true. It's different for different people. And so, but that's one aspect of myself and my social media exposure that I have yet to explore. Unfortunately, I moved to the Northeast Kingdom in Vermont lately. I've been here since November 5. And it's this outpost of America five miles from the Canadian border where nothing ever happens. And I like to keep it that way. But the nature is stunning. So I started posting little nature, pictures of where I live and what I know and what I do. And people seem to like that. So maybe I could become the pole strip reader of Vermont now of narrating my own nature, nature videos, you the data back from them from a golf, I can do that. But you know what to tell what I tell my students because I have a few students here and there. And I call it well, the coaching that I do is I help people to stand out as a as a voiceover become that shiny needle in the haystack, right? I tell people, you know, what you should start doing first is do what you love already doing. So for me, my love was writing for other people could be photography, some people, it's videography. Some people like to draw cartoons, but do something that you love, because it won't take as much time and will give you pleasure. And when you are finding pleasure in something it shows and people hear it in your voice. So do what you love to do and make a mock that way. create yourself an audience, and then you can drag themselves into the world of voiceovers as well. Yeah,

Toby Ricketts

it gives you energy. I think that's the key thing like I find with you know, if you do something that you love, everyday like voiceover, it gives you energy to do other things. And then like it's it's self sustaining in a way, whereas it doesn't take your attempts to keep doing it. Yes,

Paul Strikwerda

yes, yes. Because because it's such a crazy, it's such a crazy business that we're in really the uncertainty with a variety as well, you know, with uncertainty comes the variety as well, because you never know what tomorrow will bring. If it even brings anything and sometimes, you know, I don't know what to do, because I have weeks where nothing happens. Really don't you ask? You asked me Oh, how do you produce all that content? When you see me producing a lot of content, usually nothing happens. Paul is trying to desperately stay busy.

Toby Ricketts

It's very true. Like I I've, I've learned to embrace I used to get really nervous as a sub subcontractor or an independent contractor. When you have those quiet weeks and you think, Oh, well, that's it, maybe the dream is over and you get the imposter syndrome and you think, Oh, that's it. That's it career's over, I'll define the end of the week at the supermarket. But I've really learned always comes back it's always goes back and it comes back with a vengeance usually. So now I really enjoy those weeks where I have no work and I'm just like, now I can catch up on this stuff I can do this stuff I've been meaning to do. And it's like, you know, as a as an independent contractor, you don't get you know, four weeks of paid leave a year. So you kind of make that your paid leave in a way so you know, it's I've learned

Paul Strikwerda

to embrace ridiculous thing about living in the United States where it's all about work, work, work, work, work, and I'm a European, I'm used to at least six weeks of summer holidays, vacations, as they say, Here are six to eight weeks, the Americans have what you leave work for more than two weeks, and you don't leave your phone number and email address with your employer. He doesn't get in touch with you, you don't get in touch with your business. What ways that to conduct a business you always have to be able to be reached and called upon said no, no, no, my vacation that's preventative health care. When I want to take off, I'm not taking any voiceover kits with me, no travel gets nothing. I want to be there for my family and myself to recharge the batteries. Because if I don't, then I'll go crazy. So this whole thing about work, work work. Always being available. I don't buy into that at all, I'm telling you. It's such a relief, because I started doing that after I had my stroke three years ago. And that was an eye opening experience because I was one of those people who's always chasing his dream and client after client and the more I did, the better I felt about myself and I said your I don't want my self image to be linked by what I do. What I do is just an aspect of who I am and who I am is more important than what I do. So I really was working around the clock I was in my studio. And I tell the story a lot but I'll keep it short but I was in the studio and I woke up on the floor of a studio and I was partially paralyzed and I had never experienced anything like that I had a terrible headache and and I could barely speak could lose part of my face was paralyzed. And I recognized this because I'm having a stroke but it was by myself in the home in my soundproof studio I said this is the end it's desert I'm waiting I was waiting for the tunnel and the light to show up and didn't unfortunately but said this is this time to meet my maker because I was thought I was gonna die. And obviously I didn't die I'm still here. But to cut a long, long story short, I was supposed to be at a meeting and my wife is expecting me she got a bad feeling and she asked a local police force to do a welfare check on me and they found me

Toby Ricketts

wow that's because the door inward isn't that right so you couldn't like actually get another reading a blog at the time.

Paul Strikwerda

I was leaning against the door it was just The ordeal to get it open and get me out. I was almost suffocating because I didn't have any ventilation in the room. Yes, very smart. Always have a studio with ventilation people because it might not end up well for you. But, you know, it took me about a year to get back to me, milk itself itself was a little bit weird and strange. And but you know, I decided I looked at life. And so you know, it's also relative or called fame and working for big clients and building a name for yourself. What's gonna be left at the end of the day, it was worth it. What's it worth is worth dying for the studio on the floor and gas struck for? And I certainly know, forget it, forget it, I don't want that. I'm no longer going to chase clients let them do the hard work.

Toby Ricketts

It's interesting, because when I remember when I read that blog, it was of special interest because I'm one of the things I do in my spare time is I'm a volunteer ambulance officer at the local ambulance center. So I go out and calls and I've, you know, gone to people with strokes and stuff. So I was reading it, I was kind of like fascinated about being a voiceover and that whole thing of the booth and like how that all worked and stuff, but you're so right that like when you're confronted with those life and death situations, even if it's vicarious, and you're just sort of present, you do have this whole, it just shifts you into this other level, this top down view. And you're like, what's really important, like, you know, it's really it's really refreshing and like things like I always wear my seatbelt, no matter how short the drivers because you just see things like you know, people didn't read the seatbelts. And it's just like that tiny little action makes a huge difference. And just like having your cell phone on you all the time. Like you're saying the booth you could dial or something. So it's yeah, that was a very interesting article. And it

Paul Strikwerda

was. So it's, yeah, go on. Go. Go.

Toby Ricketts

Yeah, so you you are you you primarily doing, like European voices, like Dutch voiceovers, or you called on to do different Euro voices? What kind of what's the character of the work you do? Is it character work?

Paul Strikwerda

Well, you're obviously talking to a character, but most of the stuff is, is interesting. Because it's, I'd say about 80% of the work I do is boring. Elearning which I tried to make interesting. And the most in demand accent is my what they call neutral accent neutral English doesn't really exist, but it's kind of you know, you listen to the voice and say, Where's this person from? I don't know. Is he British? Is he from the United States of America? Is it from New Zealand? No, there's something an in between land of weirdness that I have cornered that market for us. And it seems so if they want to voice that doesn't sound like Yankee or stiff, upper lip brittle solid like that. I I am called upon. So it's a lot of international business stuff. And lately, the pharmaceutical companies have discovered me and they think that I sound like some, some intellectual or somebody who can tell about the latest breakthrough medicine or therapy. And they sometimes they wanted to make more British more American, I can also do a Dutch accent or we talk like this, like normal Dutch people do. The Dutch people have trouble pronouncing the th this a decent death thing instead of this and that. So it was a talk to the client? What kind of poll Do you want to have today on the menu, I try to give that to them. And I'd say about 80% of my work is in English. And then about 20% is still in touch. One of the last things I did a couple of days ago was a museum tour. I like doing guided tours as well, because it's kind of a relaxed pace, and you take people on a journey. It's all about the journey, not the destination. And this is all about global warming. So it was socially relevant as well. So 80% is like that, that every now and then is the odd commercial. So funny when I when I first got my status on a very British, I was asked to be the voice of the Beatles musical to have a jukebox musical called Let it be. And instead of hiring a Brit, they hired me Dutchman to be the voice of the ultimate British musical on Broadway. Which is fun because the next time I came to New York, I was in the back of the taxi and I could hear my own promo, which rarely happens. So I do that too. I still do Attenborough a little bit. My impersonation is much sought after.

Toby Ricketts

Yeah, every job it seems on the beta places for eight and

Paul Strikwerda

a half. Yes, yes. Yes. Again, it was very fun because I'm one of the very few touch voiceovers that has had a national commercial in the United States. Not as me but as somebody talking. They'd like Richard Attenborough about Hawaiian french toast from IHOP the International House of Pancakes. Yeah,

Toby Ricketts

it's always fun and feels kind of naughty that like I've done national sports in the US as a American voiceover and just thinking that this I'm just in the middle of nowhere in the studio and New Zealand interest and like it's going out to every home in America to kind of

Paul Strikwerda

say about the imposter syndrome. Well, we are imposters, imposters. Exactly that's that's that's acting acting is being the good imposter, the best imposters get the the Hollywood Walk of Fame star and they get an Oscar. Yeah, the best liars are the best actors. You know. It's true that we get paid to lie because we're pretenders. Yes.

Toby Ricketts

So we're on the the VO life podcast brought to you by gravy for the brain OPI Oceania and you've interacted with Greg for the brain. Over the years. You've a very tight opinion of us. Why is that? Yes,

Paul Strikwerda

yes, yes, absolutely. This is a business about personalities and about connections, personal connections. And the first time I met Peter Peter Dixon and Hugh Edwards was at VO Atlanta. And I've always had a thing for the Brits, I have to say, Holland being close to the UK, me working for the BBC for an hour for a year, which is one of the highlights of my career. If you may say, I've always had a fondness for the British language and British drama. So I have this natural affinity for anything British. So I don't know what would have happened if gray for the brain would have been in Australia, Austrian company or German company with my mother headed off. But you never know. I like these guys instantaneously. I didn't even know what they were up to. Because who knows what bravery for the brain does? It's Yeah, well, it's a name even come from you know,

Unknown Speaker

it's a food company.

Paul Strikwerda

But it was makes for great puns because I wrote this whole story about my sidetrack here, but about my recovering from stroke. I ended with that God had different plans for me that it was my time to go yet. Cuz I was too brainy for the grave. That's pretty good. I love playing with language no matter what language it is. So we met and we hit it off. As they say over here, we hit it off really well. And then started find out what these guys were doing. They were often these amazing, amazing trainings. And really, what I liked is about they they don't seem to if I'm mistaken, let me know. They don't seem to run a get rich, quick scheme. This is really in depth training. That was not there to exploit you. Because there's so many other companies, as you know, that are preying on vulnerable hopefuls that think they can have a Korean voiceovers and if only you buy their Package, which includes 10 demos for free. They will promise you the world. And you end up on an island tried to get off and how did they get there? So so what I found is that this is a company that is really working in a very ethical manner. And going where others have not gone dig, they go deeper, more in depth and beyond. And they keep on supporting you no matter what level sounds like a commercial no matter what level of your career you are. But it's true. That this is not run by pretenders. This is with people, like Peter like you have huge resumes. So they're backed up experienced to better their connections, and they have formed this whole network of love above all is that, you know, colleagues become friends. And that's something I love about the voice of water in general, especially with the with the people that graduate the brain surrounds itself with, you feel like you've never seen each other. But you know, you have something wonderful in common. silliness, of course, because nobody takes themselves too seriously. Hence the name problem, which I also liked. They don't pretend to be better than they are. But it's just fun to hang around with too. And anything that's fun is makes it more easy to learn. So it's this perfect combination of being thoroughly intrigued, thoroughly entertained, but also educated at the same time. I think it's kind of the the university level of voiceover training, I honestly mean that run by the most ethical and wonderful people who also started this, this this voice of conference of one voice and One Voice Awards. And so I said, you know, this is something I can stand behind fully. This is something that I want to associate myself with. And I started doing that. So when, when the first conference was starting, he reached out to me and said, Paul, can you talk about it? Maybe you find it interesting. Maybe you want to write something in your blog about it. And I find it interesting. I wrote about it and people responded to it. And since then, every year when they have a new conference, we get in touch every year when they have new products or services. We get in touch. And it's kind of my way of I know it's cliche, but it's my way of giving back of how much these guys are giving us as a community, me as a person to tell you this, this goes beyond and I'm getting a little bit emotional here. But this goes way beyond talking about the business and voiceovers. Because when I was in the depths of misery in a hospital bed, thinking that it would never talk again, because that was one of the things the stroke did to me. I lost my voice, the ability to speak to emote even one of the first people to reach out to me and say, Hey, Hi, buddy, how you doing? Was you Edwards. And he's kept on doing that ever since every couple of months or so we check in with each other and say how you doing? And that has meant the world to me. So when you mentioned great through the brain, I will walk on fire for them on hot coals for them and do anything I can to help them and spread the message. And and

I can't say enough good things about them. Wow. By the way, this was not a paid promotion. Because I don't get paid by them either. When I write a stock is it's free publicity. But it's really us working together promoting something for the betterment of society. Yeah, because I think there's too many, too many people who are of ill repute, who take advantage of impressionable people. They are not, they are, as I say here, the real deal. It's true. I joke about it. But I think you know what I'm talking about, you know, just when someone like you being associated with Shadid with them as well doing this podcast series, with people who are all in some way linked to grave for the brain. That is a great tribute to the organization that they have built. And then they have this worldwide expansion as well. So they didn't want to keep it confined to the UK. No, the goodies must be spread all around the world. So in every geographical region, like the Oceania, you have grave with the brain for siano for aficionados. So you create more than just voiceovers because we can talk frankly, right, because what we do is is not really about voiceovers at all, I think it's really this discussion that we're having to this interview, it's not really about voiceovers, it's about living up to who you meant to be as a person, you know, about what makes life worthwhile and fulfilling. And for me, it's, it's wonderful if I can be a doctor in a script that will promote certain medications that can save lives. It's wonderful, but it's ultimately the people that you meet. In life, we have an impact on you. And you learn a lot about yourself through your voice, because you can't hide anything, the voice will reveal everything, whether you're tired, whether you just didn't in a divorce, or have gone through a stroke or anything, your voice cannot hide anything. Yeah, so we're very raw, we expose ourselves, we become vulnerable, we have to deal with criticism all the time with rejection all the time, you know, it's the uncertainty of making it to another week or another month. This really throws you back at who you are. And you got to be you got to be strong to survive as a as a one person business. And it's a lonely business, of course, because you're there in your new and improved studio. And I'm here in the middle of nowhere in Vermont, and not really anyone to talk to you about how buddies It's a lonely existence that very few people could really stand because we are social beings, we need water cooler conversations and be with one another. And you don't really have that unless you find a community of people that are like you that know what you're going through, then I'm not really there professionally, but say, Hey, how you doing, buddy? I hurt you were in the hospital. If there's anything I can do, let me know I can do it.

Toby Ricketts

Yeah, yeah. And the voice industry like I've I've been really struck every time I've gone to one of the one voice conferences, or or just reached out to anyone in voiceover is that there is this genuine connection that everyone in the working voiceover seems to have with each other. And we don't like it's a competitive game in a way. But I like the fact that when you wit someone, someone wins a job against you. It's not that they did better than you. It's that they were more certain they were more suited to the job. So there's actually any competitiveness is kind of faux competitive risk, because we're all just doing our best and sometimes we're not right for the role, and that's totally fine. And it's the attitude, I think that people need to walk into it with is that, you know, it's about making yourself you know, more appropriate for different kinds of jobs and, and but I I'm I'm fascinated and just I really love that I found this, this industry that does have so much warmth, and there's so much genuine connection. And you know,

Paul Strikwerda

there's so much unpretentiousness, I know it's not a word, but people are unpretentious. Exactly. Yeah. And because I noticed that when I worked in radio and I worked for this big broadcasting company in the Netherlands. And there were two departments radio and television. And both had nice people, but very different people. People in television were much more aware of their personality, because they were in the picture literally all the time, they were recognized on on the streets. And they became very recluse because they didn't want to be bothered by everybody. So they became not so nice persons, but always very, very aware of what they would look like how they would sound like and they did not become themselves and we voice over and radio people, nobody sees us, people only hear us and we're kind of the anonymous workers in the entertainment industry, the disembodied voices. So this, this whole thing about oh, look at me, and his big ego is not really here. A few big egos in the industry, but they deserved it. And rightly so they can, they can be proud of what they have achieved, but not as many as you find in the more visual arts. And that's what I always loved about the voiceover thing. The unpretentiousness of it all, said the end, you know, it's it. It's so fragile, and it's so easily forgotten. You know, people say, Oh, my God did a big commercial. I had to get used to that when it came to United States, people are proud of doing the commercial. And they said, Okay, great. You did a commercial for bathroom tissue. So what you know,

Unknown Speaker

put it on my gravestone

Paul Strikwerda

doesn't really impress me. While you know, it's a national commercial for bathroom tissue. Everybody heard me? Oh, well, okay, great. What do you do for mankind today? You know, it's, to me, it's very oriented about money, and status. And if you want to forget about your status, just get yourself a stroke. Nothing is is worth anything anymore. It comes back to the very simple things in life that make me going and probably make you go into because there's a reason why you do the EMT thing too. Because there's more to life than voiceover sorry, people. There's more to live in voiceovers? Yeah, absolutely. Yeah. And I do for one another. And that matters. Yeah, exactly.

Toby Ricketts

Yeah. And I mean, I think like when I was about to talk about, you know, advice for beginner voiceovers and coaching and things like that, and going on to your book, but like, when people are coming into the industry, like I say to them, this is definitely not a get rich, quick scheme. You may see voiceover artists getting paid, you know, a stupendous amount for one commercial, but they've spent 10 years getting to that point. And they've done most of that, because they absolutely love it. And they were doing it even if they weren't getting paid, which probably was happening anyway, you know, because I would I know that, you know, if I won the lottery or sees the need for money, I would still do this because I get such a kick out of it. And I think it has to be that way. And, you know, doing auditions, everyone should be fun. It shouldn't be a total chore. Did you sort of concur with that you've always found that gives you strength? And that's the advice you give?

Paul Strikwerda

Yes, absolutely. I have to laugh because it is something that makes you happy. And if you do, what you make makes you happy. You have a rich life. And that's, to me is the main thing is to have a rich life in more ways than just monetary compensation mean, I'm not gonna lie about it, I can make a very decent and comfortable living. So it's really easy for me to say, but I've been in the trenches I've, I've, I've been away during the restaurant. I know how hard that is. And so I really started from a big unknown to somebody that that is sought out by clients. And when you look at successful people, you just look at the result and not at the road that that took them there. It's like, you know, you go to a concert. I love classical music. And you see this wonderful classical pianist, make it seem seamless, easy to do, you know, piano concerto Beethoven, Brahms. They just that seems like, Oh, you're such a natural talent. But what we don't see is the many, many, many hours and hardships these people have to go through. I tell people, there's no success without sacrifice. Sorry, you gotta sacrifice you gotta want it more than anybody else in the world. Because otherwise, you're not going to get there. One of my friends is a classical pianist. And a new is going to be famous. You know why? Because every morning, he went to the conservatory, he didn't have a grand piano at his home. But they had pianos for the pianist. And he was the first one in line to be able to open that door to get himself grand piano so you could practice for a couple of hours a day. That's the spirit. That's the spirit. That's what you have to have. You really, really have to want it not something on the side. Not as some hobby or pastime, you really have to want it. And you have to know that involves much more than talking to the microphone, or pointing at a microphone, which you can't see but Hello. It's it's not about that really, at the end of the day. You know, that's only 20% of the workout. If I could do 20% of the work 100% of the time, that would be lovely. Yeah, all got to do the boring stuff, but everybody wants Should the fun stuff. And being becoming successful is having to do and wanting to do the stuff that you think is not too fun. But in the end could be very fun to like, attracting clients through writing a blog, you got to find something that really works for you. And that sets you apart

Toby Ricketts

from making videos, like making videos. And it's funny, you use the example of a classical pianist because I often say to like, one of my examples is like, people come to the Veyron voiceover courses in person occasionally. And people say, you know, when will I start making money from this? Or like, you know, when when can I expect a return on my investment? And it's kind of like, if you've just decided to start a new career, like in something creative. It's a bit like deciding to like, learn the grand piano. It's like if someone went to a music teacher and said, right, when can I make my money back on these lessons? They'd be like, Well, that depends on how much effort you put in how naturally good you are, like, you know, with the drive and determination, like so many factors. And I feel like with VoiceOver, they just expect to like I can read already. I sound pretty good. I'm basically ready. When it's just this this behind the curtain is so much more that people don't understand.

Paul Strikwerda

Oh, yes. It's the whole Wizard of Oz. situation. There's a lot going on behind the curtain that you don't see. But yeah, yeah.

Toby Ricketts

What was the experience of writing the book, like actually, like, what was

Paul Strikwerda

the book because it was really written? It's basically a collection of my old blog. That's one of the Okay,

Toby Ricketts

yeah, fair enough. Yeah. And I was I was, I was a bit like, I wasn't sure because it says making money in your PJs. It sounds like it's easy. Yeah. Were you worried about that title that it would say like, they would sound a bit too easy. And people would read it and think like, by the end of the book, they could be making money. Or they horribly disappointed, something

Paul Strikwerda

really silly and catchy. That was the only reason why I chose it. Yeah. And

Toby Ricketts

actually, incidentally, I almost always wear PJs, when I work at night, when I'm

Paul Strikwerda

wearing PJs right now, because it's bloody early in the morning. I just came out of bed. Honestly, that's no, that's, that's that's the whole deal about it. I had to find a silly hook that people would remember me by. And so they could do so like have a sustainable career in voiceovers or make $1,000 a month as a voiceover artist. And that was actually boring. The best things come out of the most silly thing. So I woke up one morning, I had to go to the studio didn't care to get dressed. They said, Yo, this is the best job ever. I don't even have to wear normal clothes. I can do this in my PJs. Yeah. Well, there it is, Mickey money your PJs. And I kind of addressed that in the first chapter as well, that is, in fact, nothing like easy money at all, you can do this in your PJs, and you probably will, and you should, I can highly recommend it. But, you know, you really have to put on your big boy pants and big girl pants to to make make a dent in the universe of voice RT. So it's not as easy. So it's kind of playful, I play with the ideas. And often, that's not a good quality of mine. But I mock people a little bit, I preach a little bit because I'm the son of a minister. I try to to mock people who want to make things look like it's quick and easy. And never is everything that you think is quick and easy never is. Because otherwise everybody would do it. Everybody would be successful at it. And it's not. So yes, my approach is really to be treating this very, very, very seriously. But with a lot of fun. I had a pleasure that I had a background in radio, which is not always an advantage after my my radio career has helped me tremendously as as a freelancer running the business as a business, of course, but also in the whole thing about approaching people in a business because as a as a roaming reporter, you have to talk to people that don't want to talk to you. You have to talk them into doing an interview, they have to do the interview. They have to cut and paste it and put it in bite sized pieces. All of these things come together as a voice artist, because I had to talk to lots of people who were not intent on hiring me. But I had to convince them like Mel Blanc, by the way, there's a nice segue. He he knocked on the doors of Warner Brothers for two years. And the guy who's hiring voiceover said, Sorry, we have all the voices we need. But he kept on coming back and back and back again until the guy who was in charge of hiring the voices died. Somebody else got in this place. And he said Mel Blanc. Well thank you know what, let's have coffee. Let's hear your voices. And that's how you got in the door. And the second job he did was the voice of a pig, which became Porky Pig. So you need this persistence, this kind of I don't care whatever the outcome is, I'm doing it anyway thing. Even though you know that everything depends on it. You have to work as if it doesn't. Because otherwise you become too desperate. You don't want to be too desperate. You don't all other thing you should Didn't do is invest lots of money and lots of expensive equipment in the beginning and, and this has become fingered as a lot easier to start in this business because you can buy a new microphone for two holida $100 Like the RODE NT ones perfectly fine. Voice Over microphone super quiet.

Toby Ricketts

And the Focusrite Scarlett series, they're incredibly good value for their sound these days, like go back five years, that was just not possible. So I know

Paul Strikwerda

it's been it's really been amazing how that has, how the technology has cheapened in the way. And so it's easy to get started. But you know, I am a frequent visitor of eBay and I can recognize a voice artist who has given up his dream. Post

Unknown Speaker

the package executive package that is online, it's like so focus, focus, right solo, some headphones

Paul Strikwerda

with a free pop filter.

Toby Ricketts

So you've got a new book coming out. You're telling me before What's this one making lots of money in your pjs

Paul Strikwerda

don't wear anything the naked voiceover don't find a catchy title yet. But some people said I should put my big fat face on the cover that will sell so a lot but I I was I was going to call it the self sustaining voice over because that's that's the big thing that I that I teach people advocate in my blog as well to become self sustaining. Sustaining career not just a fling. Sounds boring. So I gotta find something else. So if you have any suggestions, please write a gravy of the brain attention to Mr. Paul string for the middle of nowhere Vermont, USA. And I will get get to me straightaway and they'll give you credits. But it's really about what it's what it takes to become a self sustaining. VoiceOver so. So what's going to be is a couple of years ago, I noticed that the subscribership to my blog was stagnating. And I thought that I had reached the limit of people that I could reach because we have a very small community. I only have 40,000 subscribers, which isn't known to the big bloggers, but a lot of people who blogs, whoa, 40,000. That's a whole thing. But I want to at least have 400,000 and 4 million, why not $4 billion subscribers. So I said I had to tap into a new market. And I started doing micro blogs under the name of Nether voice on Instagram. And Instagram gives you about 2200 characters to write a story. And so I do a mini blog every single day about the business. So it's something that you can read in a minute. So what I'm going to do for this new book is just have bite sized pieces that you can reach read at the beginning of the end of the day or just in between me to take a break when you need like a vitamin shot in the arm, a little bit energy boost. But running a business about doing voiceovers about being a good person.

Toby Ricketts

That's a good idea. I often would need something that's like well, well my audio is processing or something I need something that's like yeah, like a minute long just to pass that time. So we're not just staring at a progress bar.

Paul Strikwerda

Yeah, cuz people's attention spans are getting shorter and shorter. So I tend to write these lengthy blogs that it takes us seven minutes or seven minutes to read. But I try to be thorough and so if you if you like the small parts of try to convert people to come to my website and eventually read my blog that's been working, I am tapping into a new and younger audience then the Instagram people are coming to my blog because they if you want to have a more in depth story, you can read the full story on my blog, but the short things I think I caught on to something there. And so the nice thing for me is that it's basically already written now the big trick about being a good writer is not being good writer bits but being a good writer you have to edit your own work and make it even better. So I'm in that process now selecting out of all the pieces that have had something that is not as voluminous as making money in a PJs because that is a chunk of a book because I noticed that some people let me get it here at this and self promotion

Unknown Speaker

app to screen to mess with

Paul Strikwerda

the scenery here.

Unknown Speaker

Oh wow that was candid.

Paul Strikwerda

always worked with very sturdy equipment. Exactly. But the best for me so Gobo for your life from GE ik acoustics you together you have a base panel like this then you have somebody that

Toby Ricketts

you can stand it up but like he did try a Japanese screen or something.

Paul Strikwerda

Exactly. Yes. So this is about is

Unknown Speaker

thick, isn't it?

Paul Strikwerda

Is very thick. It has too many pages. I pedaled this around for a couple of voiceover friends that I wanted to have the input from. And they said, Paul, this will never sell because it's too long. And look at the last page is 423 Bloody pages. Wow. Yeah, you could build

Unknown Speaker

and then a bookshelf out of those books I know. But

Paul Strikwerda

as you can see, there's a lot of whitespace. So like to make things in bite size paragraphs, but so my promise, my dear readers, my next book is going to be a lot shorter. And sweeter, I hope.

Toby Ricketts

Yeah. Like the short form, I think, like and I'm gonna subscribe to Instagram as well, if I'm not already to catch those blogs, because that sounds very interesting.

Paul Strikwerda

It's just easy. Add another voice and you'll you'll get something every day. And in fact, today I'm writing about the birthday of a certain voice artist. Oh, who is beginning it Surprise, surprise.

Toby Ricketts

You often blog on technology, voiceover technology, which is one of my passions. I just love technology associated with voice. I love helping people with the technology because like some people find it really difficult. And I just find it so easy and easy to explain that I just I just want to help people with it. Because I it reaffirms the knowledge of myself as well. Actually do to your article about the U 87. Microphones? Yes, I ordered one. And I hoped it would be here by the time we did this interview, but it's still in transit. But I'm really because I've got a u 87. here and I want to put them side by side. There it is. I wanted like absolutely, like do an article that that just like picks every detail and massive because a bowl accounts. It works really well. Right? Yeah. So I'm very keen to send fake so I'll send you my test results, side by side of the real thing. And those because like, it sounds like there's not much in it, which is interesting. But you've blogged the like, What's your favorite thing about studio sound is it mics, it interfaces, computers are the whole lot.

Paul Strikwerda

There's nothing that I don't like really, I love playing around with them. It's it just makes juice to toy around with things and have manufacturers send me free stuff. I need to get to know that thing too, that I that I that I'm on a mission to to educate my readers, and educate myself really because there's so much great stuff being made right now take for instance company like Austrian audio, which just came came out of AKG and Luhut. And I always loved discovering things that were not used by others. Because I if there's something I hate is that people say this is the inst industry standard, say must have the industry standard. Otherwise, you don't count as a voiceover artists. There's so much great stuff on the road NTG five in the short shotgun microphone is a wonderful like the for one thing is way better than a 416 of a cheaper two. So why not test that. And so I wanted to give people an idea of there's so much more than going for the TLM 103, or the MK h 416, or the U 87. So out of my own curiosity, I started writing about it. And then I got in touch with a guy who runs a big microphone database on the internet. And he now runs a company called Roswell audio, where he's making his own microphones. And as I'm trying to, as I'm talking about, I'm trying to think about the name of the website is a Big Mac microphone database. Anyway, he invited me to start writing for him and test microphone. So that's what I did. And this is a test for him and write stuff about it. I might as well do it for myself to put it on my blog. And that's what I did. And the nice thing is that once you write honest reviews, people recognize that and manufacturers too. And I tried to write about it in a non technical way because I'm not a George Witham who is one of the experts on home studio building and technology. I'm not a sound engineer like Uncle Roy, your cousin is or Dan Leonard, you know, those are people who approach it often from from the more technical side, I just use my voice over ears in my voiceover surroundings and say what would work what wouldn't break the bank and what makes this microphone different from other microphones? And what do I think would be a good bet for people? Because I hate I hate people spending money on things that they don't know how to use yet. Yeah. Or did they go broke on equipment that they don't even need? You know?

Toby Ricketts

Yeah, exactly like people buying UAV sevens because it's the industry standard. And it's like yeah, it's so overpowered in terms of like what you need and you also like the thing about like when I bought this UAV seven I was in my other my old booth and it actually it's it sounded terrible in that old booth because I'd like I was I had designed it around for 16 to a super directional all the soundproofing was on one end, but a cardioid comes in and starts picking up all of the room ambience. And it was just And it's one of those mics that's brutally honest as well, if you don't have a good space, it just does not sound good. So it was a real like wake up call for me in terms of like, you know, don't you don't just spend the earth and then it doesn't just deliver suddenly a great voiceover. It's like, that's when the work starts. And then you can you can go further with, I think, these mics and they're very dependable. But in terms of sound, it doesn't save you any money at all. Like it won't get you gigs.

Paul Strikwerda

And I suppose all your oils, that's what it does. Yeah. And so a lot of microphones are much more flattering. But now, what's happened since COVID, is that a lot of people have entered the market. They all thought, you know, this is the best job to be doing from your basement or your attic. So we've had a lot of new voiceovers, which I don't mind, everybody is allowed to chase his own or her own dream. But in order to separate the wheat from the chaff, some agents have said, well, you're not going to be added to my roster unless you have this and that type of equipment. Yeah, so people buy Apollo preamplifiers, and the whole package with a plugins and they have to have the 416 and the TLM, one or three and the UHD. Seven, and otherwise, you you're not on the map, and you're not taking your job seriously, which I think is nonsense. But it is kind of a badge of honor. And look what I can afford to I've landed. So on one hand, people can tell whether you're serious or not, but the equipment that you have. And so I had run into this problem because I had this wonderful shotgun microphone, called the Cinco de

Unknown Speaker

to omega Chai. I heard about this, the Pratik scored 156

Paul Strikwerda

US dollars, but retails normally for 250. And honestly, I can't tell the difference between the D two and 460. Maybe my ears are not refined enough. But you know what kinds are not listening on refined equipment either. So I think it's often a moot point. But so I was using that one. And I was landing big jobs. And nobody ever said, Oh, you you sounds like you're using a cheap Chinese microphone. Yeah. Yeah. But then it became time to get to a different space in Vermont now and I thought it would be time to upgrade my microphone a little bit. And I wanted to find another shortcut microphone and I ended up with this one. This is the Sennheiser MKH 8060, which is the successor to the famous 416. Very short one, two, I'm not going to unplug because you want me not hear me. But look this.

Unknown Speaker

Yeah, it's like half the length, isn't it? Yeah. Yeah, baby.

Paul Strikwerda

Those five things for me.

Toby Ricketts

More oh, five, I think the four or five they did a version 2.6. That was like, shorter. But, but yeah. And I think the longer the barrel is, the more the interference tube is the more sharp and the more like pronounced the HyperCard effectors. Yeah, it's just really is just like laser focused on you get, but it becomes unwieldy at a certain point. It's like once it's 20 feet long, it's kind of impractical. Now it's

Paul Strikwerda

out of the way, you know, when you do a lot of social media, you don't want this big microphone in front of your face. So yeah, it works really nice in this direction.

Toby Ricketts

I like this one in front of my face, though. This is my like, it's I feel like this this culture that's grown up in our microphones, like, it's the same reason that like Conan O'Brien, and they put a microphone on their desk. You know, it gives, it's a visual indicator of like, this is a microphone. This is what you expect when you see a voiceover and I've kind of like I took that and thought like, with my whole, like, Zoom background. I was like, let's market the space.

Paul Strikwerda

That's the background is that that's fake.

Unknown Speaker

I know. That's real. It's real. Right? Yeah. But it's yeah, the Fender Rhodes. I see. It is it's Fender Rhodes. Yeah, man. Do

Toby Ricketts

you play suitcase road? So yeah, play keys. Yep, absolutely. Yeah. And a little bit of bass on the wall there as well, somewhere fantastic. And drink whiskey in the background. So all my interests are represented, you know, around my head, along with a voice summarizing

Paul Strikwerda

all that's great for the brain is about you know, making music, drinking good whiskey and enjoying a nice microphone. Exactly.

Toby Ricketts

Exactly. Yeah. We better wrap it up soon. Because I mean, you're beginning to work day soon. And it's and we've succeeded

Paul Strikwerda

in the United States. Today, we sort of made the honor the the people who lost their lives for their country. So we got Fun and Games, because when America celebrates something, it's always fun and games, no matter whether it's Memorial Day or not. Yeah, so that means discounts in the stores gotta go to buy. Yeah, and we have parades. We have these poor veterans who are like 80 9100 years old, and we parade them around the town from making walk for a couple of miles. And at the end, they have to listen to speeches that never end and then they have to eat and drink again and buy stuff. That's the

Unknown Speaker

stuff is the rule. Yeah, keep it going. Keep it all going.

Paul Strikwerda

Absolutely. So on this Veterans Day, bye, bye. But here's here's one, here's one thing I want to do. Yeah. Because you've been so nice to me and give me all this time to to talk about myself and about Mel Blanc and all these things. So if you're watching this interview right now, and you think that what you've heard is Interesting and silly and absurd, but also, hey, I'd like to hear more or learn more. Please write to me, please. At Paul at Nether voice.com One word Nether as the Netherlands voices voice Paul another voice.com. reference this interview. And I will send you a free digital copy of my book, a PDF version, which is even after one even longer because everything I didn't put in the printed version, it's like 600 pages of of me. You can watch every aspect of the voiceover business. And I write stuff that people don't like to hear. So I can be honest, brutally honest. But fair, I think. But so yeah, pull it near the voice.com References interview, even if you hear this, that 10 years from now, 20 years from now, I will still be there. Hopefully, I can send you a PDF copy of the book for free just as a way to say thank you for putting up with me all this time.

Toby Ricketts

No problem. No, it's been a pleasure. Thank you so much for joining me and all the best with your your Veterans Day celebrations.

Paul Strikwerda

Well, my my father in law is a veteran, and he will be all dressed up and I will be applauding him. Yes. Which is very wonderful to do. So it's I make fun of it. But it's a serious thing too. I think that we should give credit to the people who put their lives on the line, you know, and we his voiceovers live such protective secluded life here. But it's not an easy job. But in many ways, it's a very comfortable job.

Toby Ricketts

I do feel like I have to gratitude is very important in this job. You know what you work hard for it, but you do when you get there, it's nice to really sort of you know, to to give thanks for it and acknowledge the

Paul Strikwerda

reason you and I can do what we do in our freedom is because we owe a lot to these to these people. So with all jokes, joking apart, I really, really mean that. I'm glad that have an opportunity a day to honor these people. And really, I think we should have every day a day like that where we honor the people who gave everything without expecting anything. So on this somber note, we have to say with Mel Blanc, that's all folks. Thank you, Toby. It was a

Unknown Speaker

joy. Thanks, Paul. It absolutely was Cheers. Bye

Transcribed by https://otter.ai

A chat with Juliet Jordan from 'The Voice Business'

Juliet Jordan, JJ,  has been a voice artist in Australia for over 35 years, being represented by RMK for most of that time. She's now started a voice training company and online voice agency and is representing New Zealand and Australia at The Open Voice Network - set up to represent voice artists' interests within AI voice and TTS development.

Toby and Juliet Discuss many topics including:

How the VO business has changed for Women
How Juliet got into acting and Voice over
The link between psychology and voiceover
What’s the state of VO in Australia
Some of the key things about delivering great voiceovers
What is AI voice or TTS or speech synthesis?
How we can prepare for the this new voice world

Transcript of the interview:

Toby Ricketts

Welcome to vo life presented by gravy for the brain Oceana with me, Toby Ricketts. This is the voiceover interview where I interview people about all things. Voiceover And we have a good old chinwag about lots of voiceover stuff. So if you're a total voice nerd like we are, then strap in, because it's going to be a great chat today. I'm very excited to introduce Juliet Jordan, who has 35 years experience in the Australian market has been a voice with our MK for for many, many years. Now, heads up the voice business Comdata you and voice over.com.au as well. So we're gonna ask about that coming on. bookbound Welcome to the show where Julie Juliet?

Juliet Jordan

Well, thanks very much, Tony. I'm looking forward to it.

Toby Ricketts

Cool, fantastic. Now, it was a belated Happy Women's Day because it was a women's it's still women's day in America. And I wanted to Yeah, obviously wish everyone a Happy Women's Day. But start off with a question of how in Australia has been a female voice artist changed over the years? Has it changed?

Juliet Jordan

Well, actually, it has, because advertising seems to be using a lot more female voices than they did when I first started. I was in the business 35 years ago when we were slicing and dicing things. And it's fantastic. Because obviously women are being encouraged to to show up everywhere. And I have to say though, I've got one proviso that the thing of having one day to celebrate women doesn't quite cut it. I think we need to do better than that. Exactly, yes. Voiceover women in voiceovers, women are very much seen as the voiceover of trust. Particularly, it's interesting to see what's happened to voiceovers and the types of quality of sound that are used for women and adds after the pandemic or during the pandemic, a lot of more mature, calm. The sensible sort of woman sounds and have been utilized extensively in advertising recently.

Toby Ricketts

That's very interesting, isn't it? Yeah, there has I've definitely noticed, and that there's been lots of sort of comments over the last sort of five, probably to 10 years that there has been much more, you know, of a trend towards using female voiceovers even for things in a very traditionally male domain like cars, for example. It's a great example. Yeah, exactly. Like it's all about the sort of smooth female voice as opposed to the sort of

Juliet Jordan

boy only that but have you noticed that that in a lot of the ads, they actually have females driving the cars. And there's all these poor guys sitting there with these female drivers. They're also looking like they're enjoying themselves. But from my experience, that isn't quite the case.

Toby Ricketts

Fair enough. This is actually a great film. I don't know if you've ever seen it called in a world if you ever watched that film. I haven't seen that one. You have to look that up. Because it's all about, like a woman trying to make it in voiceover in, in LA. And and basically, it's, it's about movie trailers, but I'd seriously suggest you look it up because there's so much like voiceover humor in it. And you'd absolutely love it if you're if you're right. So let's go right back to the beginning and talk about how you got into voiceover because I always like hearing about people's stories about how they got in. And obviously, I mean, we're both voice trainers, we both deal with sort of newbie voices all the time. One of the big questions is, how do I get into voiceover? It's not the same as it used to be like, there's many more people in the industry has changed a lot as more work as well. But like, how did you first come across this thing called VoiceOver and realize that you had a passion for it and had a talent for it?

Juliet Jordan

Well, I think I have to go way, way, way back until when I was a little kid. My parents were really good at reading to me. And they used to read and put all the little voices into the characters in the books. And I would copy them. And I would also have loads of little toys lined up. I was for a kid I was banned into this huge trouble bed, I had this terrible bed to myself, and I got scared at night. So I had all of these little toys next to me. And I gave them all voices. And so I started to do a lot of character releases and all those crazy things so that they would comfort me at night. So voice and voiceover Well, how did I move into actually professionally doing it? Well, I went I trained in in London at the London Academy of Music and Dramatic Art as an actress. I also went to university in the United States and trained as a director and a psychologist. And all those things sort of merged quite nicely with also speaking, it's very hard to sort of shut me up basically, my my dear late husband used to say, and so I sort of put them all together to form a training organization. But I actually am digressing I should go back to the voiceover. I got into voiceover in US when I moved to Australia. After I after I finished drama school. I was, you know, destitute and derelict and ran out of money and everything like that, and my parents had moved to Australia so I decided that I would throw myself on their mercy and come over for a holiday. And that dad said, yeah, no problem. Come on over. So I came on over. And instead of sort of mooching about the house, dad said, Well, look, you know, you've done all this training and everything. Are you going to try to make some money out of it? I said, sure. But I don't sort of really want to stay in Australia, because did seem like the boondocks at that time. And so he said, Look, I'll shout you. There's an Australian saying shout, which means I'll treat you to write, I'll shout you a trip to go up to Sydney, because I was living in Melbourne at that time. To go and see people, you know, trade the board, show your wares where, you know, what are you made of go do something. So I went. And fortunately, that was a very useful little weekend trip, because I managed to score the lead role in the biggest mini series that ever been in Australia. Wow, that's a that's a pretty big moment. And that was pretty damn good was it. And that required me fortunately, to actually sound quite English. So I, having just come from England, and trained in lamda, that, that worked out quite well. And that was a wonderful experience, because the miniseries was all about the history of Australia. And this poor woman that had been a convict unjustly sent us to Australia. And she ended up by being coming the most successful businesswoman in Sydney. So I don't remember to follow this. So I went with that. And then after that, I got into into psychology and doing millions of personal growth courses. And this was a very good move as a voice trainer, because people kept saying to me, hmm, I like your voice. Can you teach me how to sound like that? And I said, Sure. And I from that, I started to devise courses and training and whatever. And an A parallel thing. I thought, Well, how am I going to keep making a buck by and devising all these courses and stuff. So I do about voiceover. So I went, and I applied to various voice agencies of which really, RMK was the only one at the time, run by the original owner of it, Ron Scott, and was sharply rejected by the agent. And I thought, Oh, that's not so good. But anyway, I decided this, I would keep on going as one does, you know, you have to be enterprising. And I made a very good demo, and put it all around the place. And then I ended up by turning up to different studios and getting hired as a freelance. Unfortunately, for one of those meetings, one of the people who I did a corporate narration with was best buddies with the owner of our MK. And he went back and said, I think you'd better get this girl she's really doing well. And so they actually called me up, which I liked. That was great for the ego. And from then on in, I stayed there for 35 years, loving every minute of it, they were a great agency. And then, of course, I really spent most of my time after that with my own business. Hmm. And

Toby Ricketts

yeah, that's, that's really interesting to see how, how, like the voice training and the psychology and level survey, like, you know, you've kind of ridden the waves of that as if you're like, I'm always like, going back to the voice of voice training thing. And people wanting to have a voice that sounds nice. It's my experience, because we, you know, we both run in person voice courses are on the New Zealand voice Academy, which, which, which actually sort of trains people which

Juliet Jordan

is incredibly famous.

Toby Ricketts

Exactly, this small plug for myself. And that one of the biggest things that always comes out of it is just the fact that almost no one in society like a be less than sort of to present to people even consider listening to their voice and how they sound to other people. Yeah, it's like the primary thing that we use to communicate with everyone else in our lives. You know, we we send emails and stuff, but mostly the relationships that matter. It's all done with your voice. And just the value that you can get from learning how to use that voice better. Is is phenomenal. And do you do you find the same in your courses that when people actually sit down and think about it, they're kind of like, you know, this is so important?

Juliet Jordan

Absolutely. You've got me convinced. Yes, indeed, indeed. And of course, people do have that initial response to their voice because they hear it differently, as you probably well aware, you know, when they speak, they hear it echoing through their burns of their body, and also coming back to their ears in stereo. Of course, when they hear it just coming back. They go from stereo to mono. So it's the diminished experience. And it does not compute does not sound to them like them. So anything that doesn't sort of compute with us, we tend to put press the reject button me like that and get rid of it. As far as the value of the voice I totally agree and have made a big business. Ever for past 35 years or whatever, because people don't think about their voice. They are now a lot more interestingly, because the word, we see a lot of people saying so and so has a voice or get a voice for this or whatever. So there are different sort of things that we're talking about with voice. So we're talking about, do you have a voice at the table? And is there something that you need to say? Do you have an opinion about something? And then of course, we've got the physical? Well, how do I actually say it in such a way that they don't sound like an idiot or whatever, right? So we've got it. So we've got to learn how to optimize the body. A lot of people don't realize that, that you know how important the body is. Many people as I know, I'm talking to the converted here, because you know all about this, but for the listeners here is that most people talk about your voices and instrument. Net, your voice is the music. The body is the instrument. Because if you get the body going, then the music comes out, right? And so we work with that. And then once you've got the How to the why. And then you've got to have the Where Where are you going to go and actually make your voice heard. And that's what we're going to talk about a little later about AI voices to, which is a whole new ballgame. Which where we've got our finger on the pulse here in Australia on that.

Toby Ricketts

Yeah, I'm very keen. Certainly, yeah. Yeah, I was gonna say yeah, like, when I've heard sort of radio interviews with, say, a CEO who's maybe new in the job or something that can sometimes be just something in their voice that belies the fact that they're nervous about the interview, which can then like, translate into the fact that they're not sure about their what they're saying, which can translate into like a drop in share price. Like, it's, it's amazing how nuanced the voice is, and how much we can read. Like, I always give the example to students of the fact that, you know, if the phone rings, and you pick it up, and you talk to someone, you can tell whether it's male or female, happy or sad, older young circle, well, like there's all these things you can you can intuit from someone, before they've even said what they're going to say. And it's all riding on the back of their voice. And so if you can grab hold of that, and, and actually, you know, kind of like, come up with the subtext you want people to receive, it can be a lot more powerful as an instrument. But again, we're we're preaching to the choir, aren't we?

Juliet Jordan

Yeah, no, I? Well, that's great that everyone hears that, because that's indeed, absolutely true. It's a dead giveaway. Ah, it's quite interesting now that we're moving much more into video, however, because obviously, a lot of work was done on the phone, lots of customer service and stuff. And now, it's now video or AI. And it's so the voice is taking on a slightly different appeal. I think that at all times, it's good to optimize what you have minutes, it's good to get your body working, it's good to get your voice working and take things out of the zone of I don't know how it works right into, into doing something about it. And you know, it's not as hard as you think, is it we have a particularly we've developed this, this structure of four session courses, basically, that take you through step by step, how your voice works, and how to develop different aspects of it. So by the end, you put it all together, and you know how to control your own voice, no matter what happens, because of course, you will have threads coming in from left, right and center. Particularly, it's interesting, the people we teach, we have a range of people, we teach people who are high level executives, most of the big movers and shakers in town have come. We've got international film stars, we've got people have to learn accents. We've got, you know, the local counselor who needs to sound good at a council face, we've got obviously voiceover students, we've got people and in the media, the news readers and things like that. And it's fascinating working with each one of them, because every single person has a special specific need their generalizations, as you know. But it's the one thing that I always find this useful that I've studied psychology is that I really liked the psychology of it, I like to know how to really help that person. It it actually is personal growth, through sound. Now, so it's about improving the person's feeling about themselves and their confidence. And confidence, I think is knowing that you know, so you've got to have something to know and then practice it and get good at it.

Toby Ricketts

Yeah, absolutely. I mean, that I talked in the course is all about how I mean competence is key people want to hear a confident voice unless you're playing a character that's meant to be not competent or something like generally, even as even to get the gigs of voiceover. You need to kind of portray that confidence. You know, you have to you either have to fake it till you make it or literally be as confident you know, as you are. And so but the thing that scuppers that is usually adrenaline when people are nervous, that usually kills confidence, and it also makes you sound terrible. What are some of the tools you give people to sort of unpick that adrenaline surge when they get in front of microphones because even I mean it's amazing how afraid people are of microphones. And when they just devices that record, you think like, why are people so nervous? It's,

Juliet Jordan

it's like, well, why it makes people nervous is that it's just out of their comfort zone. They're not used to it. I mean, obviously, voice voiceover artists in front of a microphone actually love it. Give me more. How, however, what we work on primarily is the control of the body, which is, first and foremost, the breathing. And we work really, with martial arts principles, we work with very much breathing into the center of the guts of you. And that is an area of your body that really doesn't tense up. If you go into two finger widths below your belly button, you'll find that that's a pretty damn good, stabilizing place. And you might think, yeah, I'm too nervous to breathe. But we have people also think in different different ways and concentrate. There's one thing that when I did psychology at university, I did my honors degree in psychology, and I did it ran a sort of wild experiment, I'm tending to do things like that. I loved finding out about people and what they like to do. You

Toby Ricketts

weren't the person that locked them in the basements and maybe

Juliet Jordan

I wouldn't put it past me it's the truth. But no, I used to run these various experiments, one of which I put a whole heap of cookies on, on the road, on a plate to see what people would do. And I wanted to know how they would react if they were by themselves or with another person. And I had a few hypothesis about that. But that's not the interesting one. The one that I really did was when I had people have an experience of judging themselves and judging other people's faces and things. And about the whole, the underlying thing was about self consciousness. And I was fascinated. Why do people say, Oh, God, I hate that picture of myself. Oh, it's awful. Because people do the same thing with their voice. Oh, my voice is awful. Right. And so one of the things that I discovered was that people who have high self esteem, which we measured, you know, with a measurement and everything, tended to feel happy when they saw pictures and heard voices of themselves sounding sounding good. Yeah. Which makes perfect sense, doesn't it. But people with low self esteem as done by the measurements, actually felt happier when they saw pictures and heard voices themselves sounding bad. So one of the things that was fascinating is that people tend to want to, to match up what they think about themselves with how they sound, or how they look. And one of the things is, is if we can change the way that they're thinking about themselves, they can also optimize the possibility of increasing their ability in speaking. So that's why when we when, when someone comes in and says, Oh, Jesus, I hate hate the sound of my voice, I'm just hopeless, I'm never gonna make it, you know, whatever. We don't say, oh, no, you're gonna be fine. We actually go in and say, oh, yeah, that's really interesting what we did, how'd you get that way? And what's that about, and then work from where they're at, to build them up by giving them experiences and feedback, continuous feedback, which they can't deny. Because if they record recording, to hear their voice back, they start to convince themselves that they're better. So one of the things that's really important, I think, particularly in the recording area, here in our training is for people to get feedback. So they teach themselves more than anything and convinced themselves.

Toby Ricketts

Hmm, that's, that's a very interesting, I'm fascinated by the, I haven't really delved into a little bit, but the the psychology behind voiceover, because I feel like it is such a deeply ingrained thing. You know, how our society has developed, and I mean, and how I know chimpanzees use the voices of others, and how language has evolved. And then how we take that language. And we were able to talk like we're doing now about very advanced and often abstract concepts. And all of that has this kind of emotional subtext. And that's what what I think, when voiceovers, either consciously or unconsciously, can tap into that subtext that they're generating, when that aligns with the script. That's when you get the most powerful voiceovers. When the word you're saying and that the the tone that you're you're talking about is also reflected in this kind of ethereal subtext that's being generated, by the way it's being voiced. You know,

Juliet Jordan

very, very much so of course, when I went to lamda, I trained in acting and there's very there's millions of angles that we go into to make sure that we can get engaged with a character and that is absolutely relevant to to voiceover it's about total engagements and acting job basically,

Toby Ricketts

I have no straight voiceover Isn't it like you know, even

Juliet Jordan

everything one so we always have, even if we're doing a corporate narration, we're always somebody talking to somebody about something and we're somewhere right and One of the things we always we have this little formula that we give our voice voiceover trainees about the questions they need to ask just to get in to the character, and everything is a character, basically. So you're never just sort of, Hi, I'm the presenter from news 65 talking to so and so you're always engaging in some, and there's, there's ways of doing that. And of course, some people find that very difficult, they have this sort of bland thing. And quite interesting, because some people over engage too, you've probably noticed that, you know, particularly with find people who have had, maybe acting training they come in and they overdo it. So it's how to, to act more like a screen actor, actually, and much more subtle, very much in touch with yourself. Mm hmm.

Toby Ricketts

Absolutely. Yeah, it's, it's so interesting when we get, you know, new people in the studio, and often it's, it's a case of giving them the tools to, like I talked about them overcoming themselves giving themselves permission to let go. And I feel like people are often afraid to stick their heads up, and, and be different and be noticed. But that's kind of the one thing that we have asked to do as voiceovers, especially in auditioning is to, like, be different. And, like, there are some seem to be some people who are better than others at being able to tap into that, though. You know, you get some people who, you know, you they do a reading and you say, Well, that was that was good, but like, you know, Can you can you try doing this. And they do it again, exactly the same as if they haven't heard the direction. And it's, it's like, you know, some people are able to change their voice massively, and others are not as able to do it. And I still kind of maintain that, you know, with enough training, anyone can become a voice artist, but it was going to take some people a lot longer than others. Would you subscribe to that? Or do you think there's people that are? Yes,

Juliet Jordan

I would, I would definitely subscribe to that. I mean, some people have a greater connection with their inner emotional life than others, because they've had different life experiences that have got them to the point that they're at. And some people may have, unbeknownst to us had, you know, been attacked by a pedophile or something, and, and completely closed off an aspect of themselves that they don't realize, and then they get activated, and then they close off again. So one of the things that we do is try again, try to find out a little bit about more about the person who we're teaching, and how best to help them navigate themselves, their own psyche, so they can get into that space of engagement. But yes, you're always gonna find some people who are much better at it than others. And there's some they're amazing at that. I mean, they've just jumped anything. Oh, my God. That's great. That's excellent. The one thing that I think you've probably found, like we have too, is that there's part of us that feel a little bit difficult about training people in voiceover, because there's an overabundance of voiceover artists. And this might move us into that conversation about what what's happening in Australia, too. Right? There's everybody in their brother and sister want to be a voice artist, because they think they can make a quick buck, as I'm sure I'm talking to the converted the very listening here. But we all know that it's an art form, just like anything else. And it does require a skill and training and, and persistence, and business acumen, all of that sort of stuff, which is quite good, because some people will drop out because it's too hard basket. When we're training people who want to do voiceover we, we can sort of find out who really is going to be capable of doing it and other people who aren't necessarily so capable. However, what they will be gaining skills in the how to use their voice, which will be useful to them in any profession that they're in, but very upfront with people just to say, look, this isn't, this isn't as easy as you think. And we really need to get real here,

Toby Ricketts

huh? Absolutely. I think people do have have heard stories, or they've heard about how much sort of certain voiceover artists make, you know, it's like, you know, I did an hour session and I got $3,000 or something. And people think, Oh, they just went in for an hour and they got $3,000 When there's been like 40 hours of work to get to that point that like to just that job. And that's little and all the training and stuff you have to do. I compare often to like, if someone deciding that they're going to, like, be a concert pianist, and they're like, I really liked piano, I'm going to become a concert pianist, listen to this and just going in, like bashing away on a grand piano. It's like, well, people that is making noise on a piano, but people aren't going to pay to hear that. Like that. There's a big difference between being able to, like make music from your instrument, as you say that, you know, you need to put the hours in in order to actually you know, move people with your voice. It's just a lot more convenient to have a voice to carry around to practice on the distiller grand piano round. So, you know, portable Yeah, exactly. But I yeah, it I feel like it is changing. Little bit lots of people want to have a go at voiceover. But yeah, I don't I'm not sure whether we're doing a good enough message of, of actually telling like how, how difficult it is or I mean, it's difficult because so many people who have made it as voiceover artists have always been passionate about it. And I found with my training that that's the thing that really separates people who, who go on to do great things and become full time voiceover artists, and the ones that do sort of flower flounder around for a little bit, and then sort of eventually, you know, give it up is the passion that they have for it. You know, if you've got this really deep passion for it to start with, then any practice you do was really fun. And it doesn't feel like work. It's like a hobby, you know, that may eventually lead to you getting paid. So, you know, do you offer any advice for people who are starting out like the best ways to get success as a voiceover artist?

Juliet Jordan

Yes, I would say definitely engage with that passion, and find and find it in yourself, and then get technique, and then know where to go, what to do and what you need to put together. And at the same time, don't give up your day job a lot of the time, right, so that they're not suddenly put under enormous stress, thinking everything, putting all my eggs in one basket, realizing that there's a progression, and yeah, you can hit the jackpot. I mean, for instance, I'm actually a walking case of that. I mean, a lot of the things I've done, I've just walked into and just got the big thing, without hardly anything. But if you're right, though, to get to that point, I actually had a whole life training and stuff beforehand, but I don't actually think I didn't think of that at the time. It's just like anything, where's there's a TED Talk and whatever about having that 10,000 hours of doing something over and over again, to actually then have it really embraced in your being. So become masterful at it. And a lot of people who are passionate and having fun doing voiceover are actually already masters at it, because they all through their life, they've built into their psyche, this skill set that that's good. I think a lot of people's passion is being sorely tested at the moment, though, because there is a lot of risk and threats coming in to the voiceover industry.

Toby Ricketts

So let's talk about the wisdom industry in Australia, because it's something that I have been a bit unfamiliar with. I've you know, talked with Luke Downes from RMK, about the sort of industry over there, that was a year or so ago. The thing I still I'm sort of interested to see what happens is, you know, there's been a very stable state of voiceover where you've, you've had the big agencies running the show, and you've got, you know, voiceover artists with beepers who are just jumping in taxi as soon as they get the beeps sort of thing like Batman. And, and that's, that's been the sort of professional realm, there's been sort of dabblers, probably freelancers and stuff around the edges. But I mean, like happened in the US, you know, five to 10 years ago, there's there was a tidal wave of home studio people, and and then work to satisfy the demand for voiceover there as well. Being, you know, people like independent directors who are just shooting stuff on on DSLRs. And making small films, they don't have the budget. And it's not really a big production. So it's like, they don't want to pay the full agency rate for TV commercial, because it's just going to be something that they show, you know, maybe a couple of 100 people. So there's, it's like, shattered into a million pieces, the voiceover market, and there's all these different types of voice jobs around. And Australia is probably on the verge of responding to that. And, you know, with people doing training, like yourself engraved for the brain, I feel like there's gonna be more people setting up to service that market. Would that be an accurate description of how it's evolving? What are your predictions for how that's going to work? Well,

Juliet Jordan

it's quite interesting. You probably know that we have. So it's almost like in the sort of 1980s or something, I guess. Yes, indeed, the setup here is that people have voice agents and there are about 3.5 agents in Sydney, there are major there are major because we're, we're 25 million people in this giant land or so. And all of our work is set in the major cities around, of course, the major, major place is Sydney. Secondary market would be Melbourne, and then we have Brisbane, then we have Perth, then we have Adelaide. And then we have maybe Hobart, and Tasmania. Something happens in Canberra from time to time, but mostly everything's there. And that's how it was in the beginning and how it sort of still is now even though the internet is around. And we tend to go to studios or we have up until the pandemic pandemic, excuse my pronunciation, gone into studios, and that's half the fun really. So we're called in like, okay, get to the studio such and such forever. And so we'll race to the studio, your agent tells you you get there, you get the job gig, you do the job, walk out after an hour and away you go then Then the agent sends the bill. And then you're floundering around waiting for the next

Toby Ricketts

gig. Yeah, so most everybody hold down another full time job doing that, because you couldn't just

Juliet Jordan

Well, that's one of the things that was caused me a bit of difficulty because I was running this big organization the same time, and some often, there would be a call out for a gig. And I couldn't go well, because I was running a workshop or something. And what I used to do is I would put myself out. And of course, that's very difficult for an agency to deal with, because they want someone who's there all the time. Well, it worked for years and years and years. But in the end, I think it just became a bit difficult for all of us. Because, you know, it just is. So that you have to be on, on on tap, on call ready to go like, like a Uber driver. Yeah. And so that's the way it was. That's where it's sort of still is, but things have changed since the pandemic, because of course, people couldn't go into studios. And so the people really felt the brunt of the studios, by the way. Yeah, so they're sort of collapsing, left, right and center. Eventually, we were allowed into studios, but we had to take our own headphones. Interesting. I don't know why they if they wipe the mic, or anything, but so so we would go in and do things there. Of course, we began to start to do things remotely. And that has caught on. And there are a few there are a few very good voice artists who actually are in Australia, but they originally came from England, myself being one of them. But there's, there's some other good ones. And they they already had a lot of experience, actually with the international market. So they had home studios, and they just, you know, killed it. Fantastic. Yeah, totally. But a lot of people haven't still haven't even done that. Yeah, well, we're not quite there.

Toby Ricketts

It's it's it's a very technical part of the whole game. Like I'd say you need to be an independent voiceover just now you need the craft of voiceover how to actually be a voiceover, the business skills to get the work and to market yourself and to do all the billing and tax and everything. And then the tech side now is huge in terms of you have to run your own recording studio, and deal with other recording studios, because they're the ones that are expecting flawless audio. So you need to know what their perception of flawless audio is. And then meet that with with the your technical requirements and build build the right studio. And I feel like standards have slipped a little bit in terms of broadcast audio, like you can get away with more than you used to be able to get away with probably, but it's still a very big hill to climb for a lot of people is is recording and editing as to

Juliet Jordan

why we chewed into your wonderful seminars on how to do audio because you're an audio whiz. And this is where we recommend gravy for the brain to our clients too. Because it is it's a wonderful resource for all sorts of things, but particularly for the technical side. And so you're a bit of a star over here,

Toby Ricketts

right? Oh, that's good. I should do more technical because I feel like people get bored of my technical stuff, but clearly not I'm, I always find it very easy to talk about because I'm I love technology and I love sharing it so

Juliet Jordan

fantastic. And there was also one that I saw the other day, which was very well presented by the gentleman from Canada, who Graeme Spicer. That's right. And he made it so simple, but not patronizing, but it was really good. And so we've had some good comments from some of our clients saying that was a really good simple way of doing things.

Toby Ricketts

It was very good. Fantastic. That was that was I congratulate him and let him know. Absolutely. It's fantastic. What trends do you see in the Australian market? We've talked about the trend towards female voiceovers. But there's there anything is there been this, you know, ubiquitous trend towards the casual, you know, just say, well, you're telling your friend read

Juliet Jordan

that that's been here for a while now. There's been a trend definitely to for the compassionate. And the sort of compassionate female sort of breaks it in at the moment. The males, though they're still a bit blokey. And let's have a bit of fun. And I think as everything winds down, it's really interesting, actually, because, you know, we were all locked up for two years, and we've just thrown open the borders. Well, everyone's thrown off their mask as well. It's like nothing has ever happened. People are wandering around, we still will be okay. Okay, keep away, keep away, then now. It's just like, Oh, hi, how are you? Breathe, breathe, breathe, is interesting.

Toby Ricketts

We're not yet there in New Zealand, where we're going through the wave at the moment, but I think we'll come out the other side and hopefully be like,

Juliet Jordan

Well, we still have it, we still have just actually as much, but it's suddenly instead of being the front page news, it's sort of down on page five. What we've got at the moment if we've got the course the terrible situation going down in Ukraine, and then the situation here in the floods, so that's what's going down here be

Toby Ricketts

horrific, isn't it? So with you, I'm just conscious of time and I do want to To give us a big long chat about AI and TTS because it's kind of your specialty in Australia, like you have led the charge and in kind of heading up. And for those of you who don't know what we're talking about, do you want to just define the terms? Ai voice, TTS. Like, what does it all mean? Just boil it down for us.

Juliet Jordan

All right, well, AI voice or AI is artificial intelligence. So it's usually a digital compilation of something. And when we talk about AI voice, it's basically taking all of the sounds of your voice and digitizing them, which is quite easy, actually, if you think about it, because even as linguists, we can break down sounds into phonemes, etc. And we do that, you know, when we teach various articulation exercises and stuff. So all this is is a digital rendition of how we speak, which is not really rocket science, quite easy to do.

Toby Ricketts

Just gluing together different sounds that we can make effectively. So it's just gluing together the different sounds that we are capable of making.

Juliet Jordan

Exactly, exactly. So it's just a compilation of all of the sounds, you just digitize them and put them together now where artificial intelligence fell flat to start with, is everybody sounded like a robot. Right? And, of course, no one wants to in advertising buy from a robot unless they're buying robot wear or something.

Toby Ricketts

So Stephen Hawking, and you've kind of that's what you sound like.

Juliet Jordan

So so the thing that's threatening now to us in artificial intelligence is the the clever tweaking just like if you're in a recording studio, you know, you can tweak the voice and equalize and compress and all that stuff. Well, of course, that's all being done with people's voices to try to tweak for emotions and cetera. Now, you might think emotion is my God, that must be how do you do that? Well, there was a study a long time ago by a bloke called Manfred Klein's I think it was, and he made a study called Sentix. And that is a study of how, how emotions actually have a wavelength. And when you go and you hear certain things, and this wavelength, it can be either an audio wavelength, or it could be a visual wavelength of color. Because everything has a wavelength, it's all vibration, we are vibration, right? We have We are affected by that. And in fact, it's very interesting. If you watch the news, for instance, and you hear somebody recounting some, something that's really moved, that you will find, you will pick that up as well. And you don't know what why you're picking up that vibe, but essentially, their auditory wavelength is signaling it. And they're also their facial expressions going into certain things. So these wavelengths we are picking up all the time. And so one of the things is, is that people in in artificial intelligence development are beginning to study how to do that, because again, you can break it down into how to do it. It's, again, not rocket science. So the difficulty for voice artists in artificial intelligence, well, there are many of them. But one is that it's getting better, the scientists are getting better and better and better at reproducing sound to such an effect, that you really, there are some where you can't really tell the difference between your voice and, and an artificial or synthetic voice of you. Of which I've had mine made. And I can, it's very interesting. It's very convincing.

Toby Ricketts

It's, it's interesting, like the this the thing that I still find is because you know, they have gotten better and better and better. These these artificial voices, but they still aren't able to pull context from a sentence, a complex context. And then, you know, end the sentence in the right way. Or like this, there's the moment there's nothing other than vanilla. Like there's there's just telling it like it is theirs they haven't mastered emotion as far as I'm aware, apart from like, video game emotion, which is very big and very, you know, it's very, like crazy. Well, um, but soft emotion, like you're talking about the trend towards like a sympathetic read or something warm and comforting. Like, it's definitely not that nuanced yet, like, well, and gotten into that.

Juliet Jordan

I hear what you say, but there will be there will be it just studied and there'll be able to do it. I tell you what, everything's getting faster. We're talking about what what's that computer that can beat the chess masters and stuff because it computes so fast, right? Well, people are feeding in data all about all of this voices and stuff. And the computers with that sort of brainpower are coming up with solutions pretty fast. So don't think it's not going to happen because it will. And that's one of the things that we have to do now to protect the voice artists rights. And that's might lead me into saying some other stuff in a minute.

Toby Ricketts

Right? Okay, cool. Like there are a few Australian companies doing this out there. I'm trying to find my head notes on a few of them, but I think I think I threw them out there was there's one company in Brisbane. replica replica. That's right. And they were then great. Yeah, exactly. And they like, it seems to be that the one of the leading reasons that this, this seems to be two use cases that are actually kind of winning at the moment, and I feel like a lot of you know, work will go their way. One is in the era of explainer videos, where you know, it's basically a cost thing, if you can get the cost of voiceover right down. And it doesn't the quality doesn't matter that much. Like if you go to a business that has a few customers, and they've got a video that says what they do, if the voice sounds a bit synthetic, it's it still kind of does its job, like you think, oh, that's fake voice, maybe people don't realize, I don't know. But like, it feels all a bit sort of plastic. But that's that's kind of fine. Like, that's, you know, that's, I feel like that's going to take the entry level people into the industry, which is a bit of a shame. Like, that would be your first kind of voiceover gigs. And those easy elearning explainer video scripts, where you don't really need much acting. And the other use case seems to be around computer games. And the fact that, you know, they're introducing what's called dynamic content into video games, where there's no script, effectively, you know, that we've all known about chatbots for a long time, which can have a conversation with you. And it'll sound like a, you know, it'll feel like you're chatting to a real person. And there's time to integrate this into video games with, you know, a character that comes up to you and starts talking to you. And they're not actually on any kind of script, they're making it up as they go along. But of course, all the lines and video games are usually voiced, you know, well, before the video games released, there's a whole mess of past stack of them, the voices have to read. And they're all just fit into the game the right times with dynamic TTS. The lines will be fed in and generated on the fly along with the text. So it is like literally like meeting new characters in every voice game so that, for me that's like, Well, absolutely, there's actually no way to solve that with voice artists at the moment. But if you want dynamic content, you can have someone in a booth reading real time, all the stuff that AI generates. So so that is a that is a really interesting area for me. And also like talking about digital first voices, where they've actually haven't sampled anyone, they're actually starting to see how, how speech is made, and then come up with a new voice, which is complete, which is not anyone's voice. You know, it's kind of interesting.

Juliet Jordan

Not only that, but they're also combining people's voices, right to to create a new voice as well. The other area too, is customer service, to where their customer service, people talking back to who aren't there. But yes, this the intelligence behind everything is jumping about by leaps and bounds. Absolutely. And the other, the other area, too, would be IVR. And all of that is true, yeah, would be an easy picking. The one thing to think about is that at this point in time, one is more fun working with a voice artist, two, they're not as expensive as everyone tries to ride on their, you know, blurb and three, they're actually faster to usually, because rather than twiddling knobs to try to change the voice quality, you can just tell somebody totally, and they'll do it as quick as anything like that. So I think that that's, the more that we go into automation, the more also we're going to want to have human connection to. So that's one of the saving graces for this. But just like beater, VCR, you know, the video stores, the record players and stuff, every everything goes through this phase of fading out. But of course, records are coming back. So it could be that it'll pick out the people who are really good and sort of get rid of the people who possibly should be maybe looking elsewhere to do something.

Toby Ricketts

And is there any way? I mean, you know, you've been an advocate for voiceovers rights through this with over the open voice over network, correct? Yes. And how can you defend against the technology that will effectively just undermine it or make, you know, intermediate voiceovers irrelevant?

Juliet Jordan

Well, that's what we're doing. at the crack of dawn, or the middle of the night, because I'm in Australia, and everybody else is in the States or, or Europe or whatever. We have been meeting for over the past year or so, to figure out how are we going to save the day, right for what's the what are the harms and the uses and everything of synthetic voice, which is what we're talking about here with VoiceOver? How can we somehow rather sets guidelines before it becomes a complete shootout? Yeah. Because it's a case of if we can jump in fairly soon with something particularly of trying to appeal to people's ethics, right? You'll see a lot of these companies, the synthetic voice production companies, which by the way, many of them started with, with open source software that they've just gone in and then totally give me give me

Toby Ricketts

your handles toggle on to is most of those voice platforms, you know, Speech Hello, exactly. And this just have literally just copied Google's model, made their own models and just put a platform around it. And that's it. And no one really realized, like, I thought when I got into it, I was like, Wow, all these places in developing independently, their own voice synthesis things. And they're not, they've just literally taken all Google's research, downloaded it into their own website, and they're selling it off. That's had the massive downside of being, it only comes out at about I think it's 20 2050 kilohertz or it's 22 kilohertz or 32 kilohertz, it's not actually broadcast quality, and you can hear it when you hear when you

Juliet Jordan

pick No, yeah, exactly. Drastic,

Toby Ricketts

you know, yeah, I can hear the instant because it's not, it's missing all the top end that you usually record new Ss and stuff. And it's not because as soon as you double the frequency, you're at least cubing the amount of processing that it takes to do that, that sort of work. And no one's willing to sort of go that far. So that's a really interesting hurdle, that there are aligned that no one's really crossed. Yeah,

Juliet Jordan

well, there there, there are a few people actually. And there's a bloke who wrote a wrote his master's degree and to develop this thing called Lyrebird, right, which is at the basis of a very good software, called descript, which is the one that I've had my synthetic voice made with, and the it's incredibly handy, in a way for a producer and also for a voice ISIS. Interestingly, for instance, if you're given a script, right, everything is written in text. And if you have made a synthetic voice, which requires you to record a certain amount of not line after line, actually, had you read a whole heap of David Attenborough's latest documentary or something, right. And you they need less and less and less now, it used to be lots of lines, but not so much

Toby Ricketts

anymore. Yeah, I did one that was like 10,000 20,000 words. Yeah, yeah. Ridiculous.

Juliet Jordan

Things that don't make sense or anything. But this one was quite interesting, really, it's like was like reading a docker. And then what happens is, is that you type something in, and then let's say a word has changed. Someone's, your client says, Look, would you please change clients to clients, or whatever. So instead of doing a drop in re record, blah, blah, blah, you can actually just change the type, you just type the script differently. And your synthetic voice will fill in the the bit and if it's a good synthetic voice, you can't tell the difference. And so it's a very quick edit. So it's, there's a lot of people doing their podcasts that way, you can also link it up with visuals and, and whatnot.

Toby Ricketts

That's right. You basically go in and voice something, it converts it into text, and then you can basically edit it afterwards. And yeah, absolutely. Audio again, it's just,

Juliet Jordan

exactly it's gonna You can even visuals as well, because it has the capability. And also, I highly recommend going to their website because they have some of the cleverest marketing videos I've seen in a long time I've seen really, did you? I don't know, I

Toby Ricketts

know, I've seen that six months ago. And I thought that is a very compelling marketing video, like very, very compelling for someone like me, it's a bit of a.

Juliet Jordan

But what I wanted to go to and warm voice artists is that, that a lot of these synthetic voice production companies have they have terms and conditions, right. And of course, as temperature conditions, we know they go on forever and ever and ever and ever one rainy friend, right? And so sick. Yeah, I agree without ever having had a look. Well, this is where they catch you out. Because they have things about how they're going to use your voice, how they can keep your voice, how they can distort your voice, how they can mix it with somebody else's voice, and whatever. And once it's mixed with somebody else's voice, whose voice is it, right? And all of this, and this is the thing that we're doing at the open voice network. We're trying to figure out all the parameters that need to be understood, particularly by production houses so that they don't go and rip off us. Voiceover voiceover artists, right? Because I know that you probably know that we're sweet people, we tend to want to just do the best for everybody. And we'll bend over backwards to help and flexible to the point of contortion isms, basically. And this is something that we need to put our foot down just like we have, you know, sag AFTRA and here in Australia we have media entertainment arts allow alliances which you also have a New Zealand to right, because we share the share the same thing. Yeah, it's

Toby Ricketts

definitely has a presence over here. I'm not sure if there's a formal presence or whether we're just whether the agents well,

Juliet Jordan

you actually do you actually you actually do have somebody who's the Chief of New Zealand and everything. Oh, good.

Toby Ricketts

I should be Yeah.

Juliet Jordan

Well, you might have to find out about that. Yeah. Well, she she was a she last time I looked. But we're going in and trying to figure out how to get some sort of rules of the game set up. Right because people actually tend to be pretty fair. They know. But the one thing is at the moment in time, everything is stacked in these terms and conditions against the voice artist, one of the, I mean, sorry, go ahead,

Toby Ricketts

one of the arguments will be that they'll always be someone that will allow their voice, you know, if someone puts up a job for 500 bucks on one of the voice platforms and says, you know, hey, digitize your voice, we'll pay you 500 bucks, and we can use it for anything, there will be someone that goes for that there might not be that good. And maybe that's, you know, that's the argument against us that, you know, well, yeah,

Juliet Jordan

there. There's always going to be that. Yeah, right. And there's always going to be beyond that. Remember, because this intelligence is being able to recreate voices, no matter whether it's a real voice, it's got enough data, to get all the real voices in the world, you just analyze all of that stuff. And you can make anything this is this is like a witch's brew here. Right? So we are basically sitting on the potential to be wiped out. Not quite yet. And, and not totally right. I know a lot of people saying, Oh, don't worry, if you do still have a lot of work and stuff. But actually, you're not going to have a lot of work in that in many areas. But if you do want to have some work in that area, then we're gonna need to protect ourselves and have some rules of the game. So that's why we're going guns blazing into sorting this out as fast as we can.

Toby Ricketts

So how does that work in Tim, like, practically, is that does that happen at a state level, like in terms of countries legislating, and having formal legislation that prevents people from, you know, having royalty free digital voices? How does that actually enacted and who you love?

Juliet Jordan

Yeah, well, that's that's the that's the trick. So one of the obviously the bodies that are quite helpful unions. They're the ones that and particularly like in Australia, or union, it's actually set the rate for voiceovers one of the difference, major differences, which I think makes it quite easy to function Australia is that we have pretty much set rates for things we don't do all this negotiation, business agents, the red card, and they will Yeah, well, they agents obviously negotiate extra here and there, and particularly for international work, but but there's sort of rules of the game in place, and it just makes it flow really easily. People know that they're going to pay this this for this job, and blah, blah, blah. And it makes everything pretty smooth. Difficulty, of course, for Australian boys agents, voice actors trying to go overseas is that they get absolutely flummoxed by all this negotiation business. They think, Oh, my God, I don't know what to charge or do I do the charge for fiber? Or I don't know what's going on. And they get lost? Completely. Totally. Yeah. Which is, that's why we haven't seen quite quite a lot of voice actors going international.

Toby Ricketts

Right. Yeah, I mean, great for the brain obviously has at some rate Guide, which we've tried to make a central point, which is international, because there's there's plenty of centralized voice records that there's the VOA rate card, and there's the mea rate card, and then there's unions as well, which have their own separate record, and growth for the brain. Anyone can check out at rates dot growth for the rent.com. And you can put in your country and what the production isn't, it's got like, you know, local persons said what the kind of the rates are, which, which is, you know, I think it's quite helpful. But the in terms of going back to like the union setting rates and stuff that the union in the States, especially, which is where this will probably be ground zero for in terms of AI voice stuff, you know, the unions have been losing ground for for decades. And in terms of that, there's been more and more non union work, there's still some, you know, there's still a good healthy sort of core of in union work, but it has been less than less since like the 90s. You know, when when they hadn't, they didn't, arguably, they didn't really keep on top of you know, taming the market and keeping people in line. So I just wondered, like, they'll have to get a lot stronger if they're going to move into this tech space, which they might not understand as well, because it's evolving so quickly. And if you have digital first voices, where someone just tweaks and tweaks and tweaks until they go, Oh, that sounds like a real voice. That doesn't belong to anyone. So is that exempt from the

Juliet Jordan

Yeah, yeah, this, you're right. It presents a lot of challenges. That's why we also want to educate voice artists, you know, that one, that's the whole point of where the brain to is to educate voice artists about what exists, what's around what your rights are, to stop sort of the prices going down and to know and to support each other. So we want to we want to team up here. And the one thing that I would like to say to all the gravy of the brain is particularly those overseas is don't forget Australia. We're a big gig out here. You know, even though it might seem like we're the back of the boondocks or something. It's interesting. I'm sure many of you have visited Australia, but for those who have not, if you live in Australia, Europe feels like next door, right? Unfortunately, with all this war going on, we were very moved by the whole thing, right? But I'm essentially from the other way, because I was born in England lived in England, when I look back to Australia, it wasn't even in my mindset, you know, like, Australia. Where's that? That's somewhere and What's New Zealand? That's New Zealand lamb. I remember that from butcher's shop. Right? That's about it. But see if you can wrap your mind around, including us where the Asian Pacific area, we're huge. We've got Singapore, China, Malaysia, Vietnam, all this sort of stuff. These are markets that are whopping, there's billions of people here. So don't discount us.

Toby Ricketts

In terms of that's why Ray, are you talking about cutting in terms of casting Australians for those roles, or moving creative agencies to Australia?

Juliet Jordan

Ah, interesting, you know, thinking, putting Australians into the loop in terms of perhaps narrating things, because one of the things is that companies around this Asian Pacific area you probably discovered, because you do these multiple accents and stuff, which I do also, the thing is, they want this middle Atlantic Trans Pacific type of accent. And Australians, if they're not, you know, aka Australians, and then like that, you will find there, they're actually very good sitting in the pocket of this particular area. So lots of lots of markets around this area could be served very well with an Australian or New Zealand voice that's toned down, right. So we don't want it we're not talking about shrimp on the barbie. Right? Dandy stuff.

Toby Ricketts

Yeah, I wonder if we could come up with a new accent that's like an APEC accent. You know, it's kind of got a bit of Australian but if New Zealand and maybe even a little bit of Asian and it just feels different from that northern hemisphere middle, and it's like the antithesis to the mid atlantic vibe. Because I've done voiceovers like that for Microsoft, I did run for which was like an Asia Pacific region wide TVC where they wanted like a little bit of an Asian accent, but a little bit of kiwi, and you know, and a tiny bit of those American vowels, just to sort of you know, because because quite a lot of the Asian countries have the rotate our way back in the American accent. So it's gonna be interesting to see what happens with accent trends and stuff as well. Well, there we are. So we,

Juliet Jordan

we've got a challenge on our hands to accent What's that? Hey,

Toby Ricketts

APEC, the APEC accent, I'm gonna I'm gonna start promoting myself as I did. So, let's spend a tiny bit more time on the AI stuff with a little bit more time. Again, where do you see it going? Because like, if you can't legislate against it, and technology, like like, because the feedback I've heard from like the voice 123 trial, you know, voice 123 did a trial with AI voices alongside regular voices on their platform. And, and there's, there's a, there's a class of clients who don't care, they just want the voiceover just just a you know, whatever, cost less, I don't really care. But most of them wanted performance over price. Yeah, especially in the kind of, you know, the say, the top half of the median in terms of spend. And that bodes quite well for voice artists, I guess until the technology catches up. Yes. Like, what do you see as the future? Because at the moment, I mean, hopefully AI peaks too soon, everyone hears it and goes, That's rubbish. And then they don't select it when it gets better in the future? Because they just think that's rubbish. That's

Juliet Jordan

interesting. Yes, I think for some people, that would would be true. I think it's a case of like anything, when anything new comes in, people sort of find it fascinating. And they tried to twiddle the knobs and use it and stuff, then they find it too hard, or it's not really as good as you think. And then they either drop off of it and burnt basically don't want to use it again, like some of the people you're talking about. Other people will sort of come as later. It's just the, you know, different types of people who buy things at different stages. And so people come in later when it's more developed, and they'll say, Oh, this is easy. This, why didn't I do this before? This is fantastic. This has saved me a whole heap of money and whatnot. And then of course, there are the people like the luxury buyers, like you said, the people the top end of the market with the money. Why waste your money on artificial when you get real for heaven's sakes? Yeah. So essentially, they are buying, like prestige buyers, you know, they'll buy the Bentley for heaven's sakes.

Toby Ricketts

Yeah, why not? I wonder if there's a strategy to kind of try and get rid of AI. before it even starts is what what it is, is a list. Let's get rid of AI. Well, in terms of possible, less successful would be like What the? What the meat industry did when vegan products started getting onto the market was they started their own vegan meat companies and made it awful and flooded the market with terrible vegan products. So that people tried them, hated them and then went back to eating meat allegedly. I don't know if that's true, but it's a great strategy potentially. So like maybe you know, ovan could actually develop its own terrible voices.

Juliet Jordan

Okay, I like that. Server terrorists. Ai team going in to destroy the AI world. I'll put that to the meeting. We're having a meeting next week.

Toby Ricketts

I think they'll find that awfully fascinating, amusing, if nothing else, you would have heard of the Bib standing story and tech. Yeah. You know, she's a great for the brainer, of course, one of my fellow territory controllers that set a precedent in a way that people couldn't just reuse software involving someone's voice on another platform. What was Owens kind of response to the bib standing case?

Juliet Jordan

They thought it was absolutely fantastic. Absolutely fantastic. And she's part of our group now. She's up for a couple of meetings. And another person too, who's done an enormous amount, I think for AI and educating voice artists and Gan boozer with her wonderful series, her podcast series on voice and AI, which I highly recommend people. People see she's her husband also works in in AI too. But she's doing a very good job, interviewing some really interesting people in the production end of AI and finding out what their thinking is. So definitely tune into her podcast on vo boss, that's good. I don't if I'm allowed to mention that, but I think probably she's an affiliate.

Toby Ricketts

Actually, I listened to her episode about I was doing some research on a an outfit called scribe audio don't know if you heard of scribe audio. But they they're an AI voice company, which has come up with this concept of digitizing the back catalogue of publishers with AI voices. Yes. So instead of their big titles, which they get voiced by audiobook narrators, there's all these books where they only sell 100 copies a year. But the AI is voicing them. And they approached me to be one of the like narrators that did this thing. And so I wanted to know more about the company, and they seemed really good and legit. And then they sent through the final contract. And I hate contracts. And I never read them. But I thought you should read this one, you should absolutely read it. And I did. And I found two clauses, which gave me quite a lot of concern. And there were along the lines of we can use it for anything we want. You know that it's an infinite time period sort of thing. And I was like, I want to ring fence some of this like this is not I'm not okay with this. And I never heard back from them again. So I don't know whether it's just because they forgot about me or whether because

Juliet Jordan

now you would have been causing too much trouble possibly. I know, we know about that. And that's a lot to do with that is a definite market, there are loads and loads of books that are, as you said, not many, you know, just like 100 copies or whatever, that they want to be turned to audiobooks and AI works really well for that. So they want to do obviously as a as a voice that they could distort to use for loads and loads of these books. Now, if you had a greater I think you got paid per book or something. So you actually did get residuals as it were, which is quite a good deal. But yeah, no, then the contract is they can use it for anything. Yeah, it's difficult when they say they can use it for everything and distort it and stuff. And that's what a lot of the terms and conditions say that's why we got to read them, then we got to say something about that. But yeah, so this is you've also brought in a possibility for voice artists, though, because it could be and that's one of the things that we say here is that you can lend your voice to for good things. Right? It could be that you can make money off of it for residuals because you have one recording and they do all sorts of things with it and just keep getting some money in. But it's going to be a pittance, by the way, right? It's not like wonderful residuals that we tend to get from commercials and stuff. You can also lend your you can also lend your voice to people who don't have a voice. And this, of course, is what RuPaul Patel is doing. She's got a whole thing. She'd been at this for a while getting people's voices and then creating synthetic voices for people who, who need to be able to speak like for instance, in the olden days, I a young girl who didn't have a voice, right? For the through some illness or was born that way. If she wanted to talk, she had to have the voice that was an electronically recorded older man or something. So it just was weird. It was like was a call that that thing when Linda Blair sort of the exocyst or so. So one of the things is, is that they're now getting voices of all sorts of people in ages to help people who don't have a voice like Stephen Hawkins for instance, right? He there are ways of lending your voice and for good, that really helped people too. And also you can save your voice at different ages. So imagine your turn out to be old and gray and you think I can do a young voiceover I'm just going to whip up my young 26 year old voice. And so you get your 26 year old synthetic voice to do the ad and they weren't think of the range that you have. Mm hmm.

Toby Ricketts

It's so interesting, isn't it? All these possibilities but like you say what Be nice to have some kind of licensing structure around, or the ability to have a voice print that you could search the internet for your voice. And it would I mean, that would be a great tool, someone could develop a tool that would listen to all the ads playing on stations, and figure out whether you had been paid royalties on that if they were just using it without permission.

Juliet Jordan

That's That's true. And that, of course, is doable. And that's one of the things we're talking about watermarking. Yeah. Yeah, it's interesting. We had a Chinese gentleman come and join us for as a, as a guest, one in one of our meetings, and they want to set up a huge big database of people's voices in China. We said, an interesting idea, but I don't know if you're gonna get too many Europeans to want to do that. Interesting, but bear in mind, that's already being done. Yeah. Because and here's a real freaky one, right? Well, we already know about deep fakes and people's faces and stuff. But obviously, deep fake voices are being made. What's happening is, is that lots of this affects us could be trained a lot of corporate executives, a lot of big executives have had recorded shareholders meetings, and whatever, whatever their voices are recorded, and their voices are being then synthesized. And then people are emailing the lesser beings in their, in their company with a voice recording from the CEO saying, please send money to such and such. Yeah, in the past, it used to just be emails with the CEO signature and stuff. But now when God LISI his voice telling you to do it, where do you go? Right? So this is this is, people get very creative with how to use people's voices for bad as well as good

Toby Ricketts

with discernment to how powerful the human voice is, if the CEO does, you know, phone you at your desk, you're going to do what he says. And if you'd unless you know about that technology, as we do now, with, you know, email scams and stuff. Most people won't send money offshore from an email, but still happens, and I'm sure it will happen with voice, as you say, in the coming decades. It's at all. Yeah, it's all very interesting. It'll be interesting to see what happens in that space. Who knows when we'll actually have some answers to these questions.

Juliet Jordan

So that's, that's essentially why we're formed as a group to actually educate this educational organization, not, you know, when you're not, thank you for the opportunity to talk, by the way, because this is helping to start people thinking about the vague and not to be too complacent. And we're going to give them people ideas of what to do. We've got we've been drawing up contracts, that 10 templates of contracts, which look after the interests of both the production, the producer of the synthetic voice, and also the voice artists. And so it's a case of come pulling your head out of the sand, and actually realizing that we need to do something. Because it is happening,

Toby Ricketts

it is happening, where can people find these educational resources from over on?

Juliet Jordan

Well, you're going to find them from Oman, we're going to be talking about them, and we're going to be producing them. Also, we are developing a site, which is going to be an educational site that we'll be launching very soon, which is just basically going to be an educational site for people called AI voices. And it's going to be everyone can bring their voice in and, and talk about things. It's we're going to show you where you can get contracts, who the people are, where to go and stuff. So it's going to be a bit of a hub.

Toby Ricketts

Right? What's the timeline for development on that?

Juliet Jordan

Probably about another month.

Toby Ricketts

Okay, cool. It's quite it's, it's nearly finished. Fantastic. Oh, thank you for joining me today. It's been a great chat about all things Australia and voice and AI voice so well. Yeah. Thanks for your time.

Juliet Jordan

Well, thank you very much for having me. All the best