British Voice Over
Toby Ricketts is a British voice over artist born and raised in Brighton in the UK.
Toby started his voice over career on English pirate radio in the early 1990s and has since gone on to earn a degree in Broadcasting communication, own several successful recording studios and now is a voice for countless major global brands such as Samsung, BMW, Audi, The United Nations, and National Geographic among many others. Toby has won major British industry awards, including winning ‘Voiceover of the Year’ two years running at the One Voice Awards in London, UK, alongside awards for best TV/Web commercials, Best Documentary VO, Best corporate / Explainer VO and best demo reel. He has also been recognised in the American SOVAS awards, with many nominations and category finalist places over the years.
British Voice Over Highlights
A selection of work featuring Toby's British Signature sound
British Voice Reel
Web campaign for Lexus ES launch, sophisticated British accent
Lexus ES web campaign
Worldwide campaign for Tempur
Tempur global campaign
A British Voice for a Premium Feel
The English accent can lend an air of sophistication and exclusivity, but it is also an accent with tremendous nuance.
It is often associated with luxury and high-class branding in advertising because of its long-standing cultural connotations of sophistication, education, and heritage. This accent carries a sense of tradition, refinement, and authority, which aligns well with the aspirational tone of premium and luxury products. Its global perception, shaped by British aristocracy, prestigious institutions, and period dramas, lends an air of elegance and trustworthiness that brands leverage to suggest exclusivity and superior quality.
Toby’s voice overs are sought after by luxury brands that need to project an aura of refinement, as well as organizations seeking to convey credibility and authority. His work ranges from commercials to narratives and explainers, and even character acting for video games and animations. Toby’s specialty is a voice with gravitas that remains approachable and authentic.
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About Toby Ricketts
Toby Ricketts is a multi-award-winning international voice over artist with 30 years of experience in the recording industry. From his custom-built studio in the heart of the New Zealand jungle, he has worked with some of the biggest brands in the world.
To find out more about what it’s like to work with Toby, check out his glowing testimonials, read more about his background or view a short documentary about Toby:
