Nike - Find your greatness

I know it's Tom Hardy, and he's just done such good stuff recently... but this voice-over sounds literally like the guy-next-door. This is what we try and achieve with a direction like 'guy-next-door', or 'every-man', or 'casual'. This is so normal, but it has such gravitas...

Nike's 2012 "Find Your Greatness" campaign. Bravo!
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Volvo - The abstract category.

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The sound of experience - “Live True” Dewar’s White Label on Vimeo