With 17 Audie awards under his belt, more than any other male VO in single-voiced titles, Simon Vance is an Audiobook legend.
Join Toby Ricketts and Simon Vance for an in-depth chat about the world of Audiobooks, and how a spectacular and improbable coincidence brought them together!

Find out about Simon Vance's early career,

how he ended up being one of the worlds foremost audiobook narrators,

how to perform differently as a narrator versus a stage actor,

what the trajectory and shape of an audiobook narration career looks like,

how to get experience before entering the world of audiobook narration VO,

the politics of Audiobooks,

Some behind the scenes stories of the Audible 'Sandman' series,

Some more behind the scenes stories about the Dune audiobook series,

Tips for maintaining characters,

Simon takes us on a technical tour of his home studio booth,

A discussion of home studios vs professional studios,

Why he enjoys the work of narration.

Enjoy! Visit simon's website at www.simonvance.com

Here is a transcript of the interview:

Toby Ricketts

Hello voice nerds. This is Toby Ricketts and this is VO life my monthly chat with people who are big in the voiceover world. We've got movers and shakers from all over from agents to actors and everything in between. So welcome. It's good to have you along. Very excited about today's chat, because I'm speaking with one of the biggest names in audio books today. He has out narrated over 1000 titles, been nominated for 40 audio awards, won 17 of them, he's in the audible Hall of Fame. I'm going to just keep going on because I want to get across how ridiculous it is. And it's got the most audio nominations for a single male narrator on titles of anyone. So it's my great pleasure to introduce Simon Vance to the podcast.

Simon Vance

Hi, Toby, nice to meet you.

Toby Ricketts

It's very nice to meet you as well. Just starting off with the one have you come across those coincidences in life? And you're like, what were the chances of that happening. And I just want to spell out exactly how we got in touch because it's one of the biggest coincidences that's ever occurred to me. So the scene is that I've just listened to the Sandman series on Audible, of which you play a part you've got a character role in that. And, and I wanted to see the film dune that was coming up. And so I thought, well, I'll I'll put, I want to read the text. So I don't so I can see, you know, the movies, I'm gonna listen to the audio, but before that, which also happened to narrate I hadn't quite started yet. And then my mum, who lives here in New Zealand with me said, Oh, I caught up with a yet an old friend that I haven't seen since like the 1960s the other day, because I saw him on Facebook. And he mentioned that he was in some sort of voiceover thing. And I was like, Oh, who's that? I might know his name. And she said, Simon Vance. And I said, that name, because I said, Where have I heard that before? And then it just so happened that you guys have caught up at exactly the moment that I've been listening to all your stuff on on Audible. So I was just blown away by what a coincidence it was, and what a small world we live in,

Simon Vance

was extraordinary. Well, it's got in a way it got smaller the pandemic help because of sort of people having more time to spend on computers and Facebook and so on. And that's what happened. I think I posted something and your mum saw it and said only you this island dance that we used to play with on the Brighton Beach, consult Dean and stuff. We had cats together and our families were very close. And I kept in touch with a couple of people. There's a girl Penny, who was a great friend of your mom's too. And and of course, you've brought your uncles I was gonna say your brother's No, that's your mom's brothers. That's what they used to come over to our house all the time, our birthday parties and everything else. Amazing. But she got in touch with me and said, and I said, Yeah, let's chat. So we got on and I mean, she's been over there for since the early 70s In New Zealand, and I've been in California for almost exactly 20 years now. 20 years next week, I think. 40 years. At some point, it

Toby Ricketts

doesn't really matter, does it?

Simon Vance

Oh, but anyway, we got in touch a nice fun chat and it was so much fun catching up and then you send me an email. And the funny thing is, it came to me, Toby Ricketts. You know, my mom. Ricketts Ricketts. I don't know any record. Oh, I know New Zealand. That was to Somerville.

Toby Ricketts

Yeah, of course. Absolutely. There was the connection. It was just it's amazing how these things come full circle. So you obviously you grew up in Brighton in the UK as a as did I great place to grow up. In terms of audio Becca, like, you know, when when you were growing up? Because lots of people think oh, you've always you've always done audio books. Obviously, you've had an interest from a young age. And you kind of did but there wasn't really much around at that time. Right? There was sort of vinyl records with sort of Richard Burton reading things was what other kind of influences did you have from a young age? Oh,

Simon Vance

the funny thing is, I mean, audiobooks was never going to be a career of mine. It was never a choice. This wasn't an active choice that's sort of backed into it. And became good at it by accident. But I was we growing up in England, born in the 50s. So radio, TV in the 60s, there was a lot of storytelling. Now listening to the voice on the radio, watching, listen, well, there was watch with Mother, listen with mother and re watch with mother lunchtimes, when you're really young Jacko normally was an afternoon show on the BBC. It's around 5pm 15 minutes of an actor sitting there telling stories. So that was an influence on me. I also happen to be very good at reading around during class being able to read and sort of I can have, remember a particular time reading I think, might have been a Joseph Conrad or something and just getting lost in it was about 14 or 15. But never really thinking this is what I'm going to do. I was into being an actor for a lot of time, but never took that seriously until I was in my 30s because it seemed to be a question refer? Well, it was something people played out, it wasn't a serious job. That was my original opinion. My parents were both in the medical profession, and grandparents had been and so on. So I was all set for maybe looking at that nearly became a civil engineering. We talk about that later. But I sort of moved away from it. But I ended up having friends at school Grammar School, in Brighton High School in the States, whatever it was in my teens, whose whose dad worked in the local radio station, and I started in radio. And then I went to London, and joined radio for the National speech channel at the BBC speech based. And he went there, and I followed him, because he went a few years before me, and I thought, Well, if he can do it, I can do it. And it seemed like fun, I enjoyed it. But um, and while I was in London, the RNIB, he worked for the RNIB, this friend who'd gone to radio for before me, he worked for the RNIB Talking Book service for the blind reading books for them for charity. And when I got to London, he'd left he'd gone somewhere else, but I was on my own, and I had a lot of spare time. And I thought, what did he do to fill his time, and I'll do that. So I started reading books for the blind. In the 80s eyeglasses, 1983, I first went up to London, and I started reading for the blind in one afternoon, a week for the whole nine years that I was up there, working for the BBC. And when I came to the States, I was determined to be an actor and I was in, but I didn't go to New York or LA, I was based in San Francisco, and there was a really only theater. So I did a lot of work in theater. But my then brother in law knew somebody who worked in audio books. And if you want to add some extra money to audiobooks, so I did some audiobooks. Or I got signed by this one company, Blackstone audiobooks. And I've been with them ever since. And that was the beginning. But I never ever saw it as a career path. I think that's

Toby Ricketts

something that a lot of my other voiceover artists, including myself, have remarked on that the fact that they always kind of knew it existed as this kind of, you know, Hallowed, you know, imagine being able to, you know, use your voice and get paid for it. I'm because I'm from a radio background as well. And, and there was always a sense that there were these jobs, but it wasn't kind of a real job, like I couldn't, you know, I couldn't go for that. I don't even know how to get into it. And it does seem to be a shared thing that you do, you gain skills along your life, and then suddenly, it just falls into place. And you're doing it and suddenly, like I'm doing it this is this is amazing, which might be different these days. Because there are so many more people, I think wanting to be voice artists these days, that there are more parts that are sort of just laid out for this sort of career that it is a valid career path. But at the same time, there's so much more work around for things like explainer videos and genres that simply didn't exist sort of, you know, five years ago. So it's interesting that, you know, it has changed this whole career and how to get into it.

Simon Vance

Yeah, I mean, as I say, for me, I sort of backed into it accidentally, that worked for me, because I have issues with, you know, wanting to be good at something, if I'm going to be a success at it, I need to be good at it. And I didn't need to be good at audiobooks. I was reading for the blind when I started it. That was my apprenticeship. And I came over and I thought, well, I can do this won't lead to anything. Whereas with acting, it was always a bit of a struggle, because you go into a casting or whatever, what do they want? What do they want? You're always thinking what's what can I do to make an impact. And I never had to do that with audiobooks, because it was never a goal. I got a good friend, Scott brick, who's another very successful audiobook narrator here in California, in Los Angeles, and he talks about wanting to be an audiobook narrator from a young age, younger than me, but he was, you know, that was his goal. Once he recognized it was it was a thing, he decided to go for it. So he took a career path. But me, it's always been a little bit accidental that it wasn't until about 15 years ago that I finally accepted that I was good at it. And I could make it a career and actually backed off doing theater and stuff like that. I'm back in. I'm in Los Angeles now and looking at working in film and TV at some point along the way. But that's yeah, I'm enjoying the audio books have been very good to me, and I've enjoyed them, but it's a complete surprise. But as you say, these days audio books, it's got a much higher profile. You know, I was working it in the 90s and it was just cassettes, then, you know, people driving along with 25 cassettes beside them and slipping one in the car each time and popular thing.

Toby Ricketts

Yeah, sales reps that were driving 1000s of miles a week.

Simon Vance

truckers are a huge audience. But you it wasn't until Steve Jobs or whoever the mp3 players and Steve Jobs particularly with the iPod that suddenly it became possible to have a whole book by pressing a button, a single button and suddenly in 2000 234 the business just huge it was growing before that but it just expand

Toby Ricketts

Usually, so that would have been sort of in the middle of your sort of your, your audiobook career so far. And you noticed a real uptick in, in sort of in sales and demand for for actually reading these books.

Simon Vance

Oh, yeah, it was very often down in the early days. I mean, I started I got here in 92. I started doing books either later that year at the beginning of 93. I can't exactly remember. But I was working for Blackstone doing books here. And they're working in theater, mostly. A very good year and 95. I worked in the theater every every week. Around 97 Business dropped off, I was still with only Blackstone. And it was horrifying because I was going through a divorce and separation, not necessarily in that order separation, then divorce. And it just it was it was crippling when when they backed off sending me books, because I didn't have anything else didn't have a lot of theater at that point. And then things started coming back later on. And it was very noticeable. For me. I think I won my first award in the year 2000. Then the next couple of years, and it was, as I say, 2005 Suddenly I had a job. So I stopped doing or doing theater because theater took me away, that was rehearsals every other week and, and so on and so forth. And and some of the audiobooks I was doing in the early days required me to fly to New York or Seattle or somewhere else to do the recording in studios. Because I was mostly recording at home, which is very unusual in the early days in the 90s. There won't be any of us who did that. Yeah. And sort of surrounded by a lot of the mainstream people until they realized, actually, some of these independent guys can do it.

Toby Ricketts

Yeah, absolutely. Just going back on a couple of things you said there about, you know, being in the theater and also doing audiobooks. And I've just come from a weekend teaching sort of how to do voiceover and there were some theater or actors in the room. And one of the things I had to tell them was about, you know, when you are doing on stage work, you are, you know, projecting and making everything big, so that in the back seats, they can hear what you're saying. But in audiobooks, it's much more subtle. And so you have to have quite a range in terms of being an actor, and then sort of bringing that back. And, and, you know, I told them to, you know, instead of projecting to the back seats, you're basically performing for the tiny person inside the microphone. If you've got any sort of thoughts on how it differs, you know, theater acting, the audiobook? Well, yeah,

Simon Vance

I mean, for me, I was fortunate because I did do all those years of radio, and broadcasting where you were basically, I and the cliche at the time, then and probably still is, you know, imagine your grandma sitting the other side of the microphone, and you're just talking to her, like, I'm talking to you just that, you know, I'm not gonna project to you told me. Hey, Toby. Yeah. And the difference to some extent, I think, is the the amount of breath support and so on, you know, you're on stage and you've got to project you've got to be Sapele. You can't be storming around Shakespearian, like all the times, you've got to be sat on that you so you give him more support. You don't have to do that the breath control is very more nuanced in the studio. It's much gentler, and yeah,

Toby Ricketts

because the mics up everything to listen, you know, it's a very sensitive instrument.

Simon Vance

Indeed, indeed, yes. You have to be careful. And it's, it's so storytelling is so gentle

Toby Ricketts

trust exercise, in a way, isn't it? Like you're really you're creating a world and inviting someone into that world? And it's quite a responsibility, I think.

Simon Vance

Yeah, yeah. It's funny thing. I mean, I I can happily I can listen to myself. We're not you don't not listening to my not listen to my voice. I mean, there's a that's a thing you find with some new people in the industry and some older ones, perhaps, but, you know, I've got a wonderful voice, and I've listened to you can tell they're sort of enjoying the sound. I'm doing wonderful things with orders. And, but I'm listening, I'm listening to the story. So I'm, I'm actually I found myself I wouldn't necessarily I don't coach people. And I wouldn't coach them to say, well, you know, see how your story sounds to yourself. But there is a way in which I'm listening. On some level, I'm listening to myself, am I making sense? Does this serve the story or not? And I can tell when sort of when it becomes false when I'm drifting or, or pushing or, or whatever. And so that while you know, you're putting the audience out there, or the one person you're talking to, that one person is in my head at the same time? I'm sorry, in some strange way.

Toby Ricketts

Yeah, yeah. Before we leave the, the sort of, you know, your history and how you got into audiobooks. It's like I see, I definitely see that there's a something in common with my career and in terms of you know, you were able to do many years of practice. In a real situation you're reading for the blind, so you're basically doing audiobooks but without the pay, but getting that practice, practice practice which we I was talking about in voiceover training. And then it's a kind of a slow start, it's a very slow curve up, you get some books. And then as soon as something like an award happens, it seems to sort of go exponential. And then it's sort of like the world is your oyster. And you, you, you you learn at an exponential rate. Would you say that? That's sort of how it's happened then? And what happens after that? Does it sort of plateau? Does it keep on going? Is it can you just do what you want? At that point?

Simon Vance

I'm on the downward slope. It's, it's really interesting thing, it's one of the things I have a problem with, when I'm when people ask me, you know, how do you how do you work? How do you get in the industry and so on and so forth? How does it grow? Because I came into it in a different way. I way that people don't, as you explained it, you know, I did my apprenticeship for eight years, and there was no pressure, no pressure at all. These days, you come into the industry, and it's almost like you got to be hot, the moment you open your mouth, you know, people rush into books, and they take on more than they can handle in. And it's, it's, it's almost like with with auditioning, well, you get sort of one chance as it were. And if you if you don't nail it, the first time, the fear is, you're not going to get a second chance. And I had a lot of chances to nail that to grow and stuff. And I may, or may have had a gift to begin with, you know, so So I was fortunate in that respect. So I didn't need to learn, although I have heard some of my books from the 80s. There's a couple. I did a RNIB that they sold to Audible UK, and they're available, but I made sure they put them under a different name. And I'm not going to tell you what it is. Because I've heard Okay, that was a beginners voice. listen to voices books I've done 20 years ago, and there's a slight, you know, I said little squirmy Enos about it. Well, that's a good

Toby Ricketts

thing, in a way, isn't it? Because I mean, if you're not if you're not getting better, and it's nice to see the progression,

Simon Vance

in terms of how it how it went, you know, for me, it was again, no pressure for the years that I was working here commercially, because it was something filling in the time or a little bit of money on the side, because acting on the stage was my thing. And it was very gentle. And it started to take off, I won the first award, it was one of these earphone awards about a pile of them here, they kind of this the spare room and fold. Let me just go into the wall here. audiofile magazine, which is a US magazine that does a great job of promoting and reviewing, I send these out to new readers every so often couple every month or excellence. And it's just a nice alarm to have. And I got my first one in 2000. And and I wouldn't have said I noticed a big change that I won my first od in 2006. And that's the sort of the Oscars of the audiobook industry over here. Pretend

Toby Ricketts

I'm not quite as good.

Simon Vance

But it's very flattering. I mean, it's phenomenal. And I won my first one of five or six and it does help you with the business, the business and audiobooks as it's changed over the years it was still growing then, in 2011, or 12. Audible bought, audible was bought by Amazon. Audible had started up as being just a distributor of audio books a sort of central place on the internet that people could download them. So all the publishers sort of gave this that didn't give their stuff but they channeled it through audible. And inaudible started doing what they said they weren't going to do in the first place. And that's produced your own audiobooks. And everybody got very uptight and audible got bigger and bigger became the, you know, the elephant in the room, taking up all of all the oxygen and and then Amazon bought them and started using the unload masses of titles. They wanted everything on audio. So around 2000 Whatever it was 1112 13 they demanded of the publishers or producers rather producers, they wanted to bring in as many of these books as possible. So everybody in their grandmother got the chance to do audiobooks on the standards just dropped. It was a bad few years. In retrospect, business actually dropped off, because the main publishers, the people that I did work for and paid me in a regular union rates. They weren't putting so many books out because they are audio and took a few years to recover. And the milk amongst those narrators who came in who weren't perhaps experienced the milk, roaster chop and some extraordinarily good narrators that came from that. And I think things have leveled out now in the last few years. I think it took three or four or five, six years for the for the business to really settle. Because even given my level of award winning I was I had gaps in my lots of gaps in my schedule. I got very depressed Time's about, you know, the work, because it wasn't happening. And but it's it's come back in the last few years. And it's an it's continued to expand now, but it's all a little more sensible than it was a decade or so ago. Right. But it's been up and down, it hasn't been a direct, you know, like that. Yeah, sort of, oh, this is good, or this is bad, or this is always good. And then it's, it's sort of come up now. And I think we're on a steady trajectory. I'm, I'm having to turn down books. Now position to be, yeah, it's a good thing to be. And unfortunately, it's all others story. I've got his name names, but there's a publisher that sends me some fantasy books, which were great at the time, but they've gone on too long. They're not very well written the self published things, they got an audience. And I don't want to not be authors, because it's my God, being an author is incredible, but they're not my cup of tea. I'm locked into this series. Now, I've had a I had a 27 hour book and a 17 hour book, and I just today started another 27 alcohol for the same publisher. They're all of the same sort of nother fantasy. And I've had to turn down books from publishers I love with really good books that, you know.

Toby Ricketts

It's funny how, you know, being a, sort of a subcontractor life or being self employed, and does have such ebbs and flows. And I've had to, you know, counsel, a few sort of voiceover artists on that kind of slight word upward trajectory that you will have weeks when no one calls you. And it's not the end of the world. It's like it's the time to do your marketing. And like it does does seem to pick up as long as you put if you start putting the time in to to promoting yourself into finding new ways to work. But it can be quite disheartening, I think. And it's nice to hear from someone with so much experience that that happens to even you with the awards. You know,

Simon Vance

it's just that I remember John Cleese getting very frustrated because people were looking for John Cleese types. He goes through the career of a of an actor or something like that, you know, then it would go through various things. Give me John Cleese. And it will give me a John Cleese type. And then John Cleese is going but what about me? And I think I feared that was a time when give me somebody give me a sign advance type because him signing events is too busy. We won't have time it was a lot of assumptions on the way that sounds do business. Right? I'd have to keep going out and reminded me, you know, I got some space here. Yeah, I've got some time if you've got anything for me. But you're right. It's about communicating, being in touch with publishers and the industry as a whole and keep reminding them that you're there even at my level, you know, forget. Oh, he's okay. He doesn't need work.

Toby Ricketts

Yeah, yeah, absolutely. Yeah. All right. Let's switch gears a little bit and talk about some specific projects is basically just me like having a slight fanboy because I want to peek behind the curtain. The two I mentioned at the start, which the the Sandman series from which is on Audible, which is just such an it's one of the best dramatic productions audio only dramatic practice I've ever heard this, that the the level of acting and the level of production is just it blew my mind when I was into it. So do look. If you're into the surf, then do do look it up. What was the process? Because there's a lot of dialogue in that. And I can't imagine they got everyone together in the same studio. So once that managed from afar, and was it live directed sessions, did you have to travel? How did that sort of turn out?

Simon Vance

Oh, gosh, I think a few years because I only have a few lines in the first one and add more in the second one. They're different because the second one was right in the middle of the pandemic. First one. Well, here's the thing I get on very well with the director, duck Max, producer, director and fantastic Medusa. Oh, god, he's incredible. He and I, he's a classic Skype warning. I don't he's born but he was. He went into a friend's same grammar school as a friend of mine was taught by my friends. It's a small world stuff. I mean, he could go in detail and stuff like that, but I bumped into him at at one of the audio awards. And we got chatting has a lot in common. And I also happen to know Neil Gaiman so that was that was helpful. And, and we he hired me for it. And I was I wanted to do it over there. He's willing to let me do it from here remotely. But never on any occasion. Have I been in the studio with anybody else? Well, other friends report. So who's another audiobook narrator extraordinary artists. Brilliant. Okay. Nothing else. He's done a lot of good stuff. He lives a couple of miles from here. But he he went into the studio with Michael Sheen was there, Neil was there. Three or four other British actors were there and he had a phenomenal time for his week, but he did some great Ghibli Gilbert I think in the first season, and it's just phenomenal work that he does. He's a very talented guy, but he got the pleasure to meet of meeting people but I went there and it just happened to coincide with a couple of days after my mum died, but I booked it so I went in and did it. But that was the first Lucien the librarian session that I did. And I just sat at a microphone and done I sat beside me, and he read the other lines, and we let the guy you know, I respond, but he'd say he knew what I think. When he was James McAvoy so he I don't know if he'd recorded James at that point. But he, he knew how it was going to be. So he gave me He fed me the lines, and I responded. That was the first season or first act, act two and act three I did here. This is my studio.

Toby Ricketts

Yeah, we're gonna get into that a bit later. I'll ask you some questions.

Simon Vance

And, and I just I think we did it remotely. Yeah, we did it. What's the subject?

Toby Ricketts

or something? Yeah, yeah. No,

Simon Vance

you're talking about voiceover Thank you. So we did voice source connect, and with a studio in London. And, again, he read the lines, and I responded with a suitable space, they knew what he likes. There's one part of act three that I did a whole sequence I knew was coming up, he wasn't sure if it was going to be included or not, I can't remember it depended on their choice of what they were going to do, which episodes and so on. And I thought, You know what, I'm gonna go in the studio and have a go just for the heck of one morning I woke up and I thought, Oh, my voice feels good. Ladies with VoiceOver, you know, something that you wake up? Oh, I sound good this morning. So I went in the studio because it was a like a 20 minute read or something like that. And I just launched into it. And I sent it to him. And I said, you know, if you want to use this, I'll do it again. And it came around that they then decided they were going to use that scene. And I thought, you know, Were you okay with that you want the other goes? And he said, Well, why don't we think about this accident or this axis? I went back in the student I did about four or five times more, way more than he needed. And he actually I think he's using the original.

Toby Ricketts

Yeah, then some of them away. There's something in that first read that just is fresh. And yeah. And probably your interpretation as well.

Simon Vance

Yeah. And that was not resource Connect. There was just me doing it right. off my back. Because I'm a storyteller. I read books. I don't have a producer in my ear all the time. Yeah. So

Toby Ricketts

more comfortable. Exactly. And the other one I want to pick your brain about was was the the first book in dune because you've been the the narrator for the series in June, that must have picked up in popularity over the last couple of years with with veal nerves, beautiful film that has just come out recently. There were a few interesting things about the production of doom, though, that I found interesting. And I don't I'm not the production because I think it was a fantastic production and your parts were just absolutely sublime. But it differed from other audio books in that it was a mixture of single Narrator doing characters and other chapters were actors doing scenes with narrator in between. And I wonder whether they explained what that how that was going to work to you or or any kind of, you know, detail about how that occurred.

Simon Vance

It's an interesting thing. I think they do a much better job on it today, because I think people are much more experienced in the industry with with multiple voice or whatever they want to do. I'm not sure what their decision was based on. I'm not sure whether the people who did it and I know them at a distance. I've met them. And they're good producers, but they decided to split it so that you know, and I don't know what the thought process was on what scenes are we going to make, like audio drama as it were and what scenes we're going to have single Narrator I got a script saying these are your bits to read. So I went through that and it was great because Scott brick who does some of that who does the voice and he plays portrayed is in the originals and he's he's worked a lot on the dune books with the with Brian's Franco but son Brian, and he got from him. Before we did this, he got all the pronunciations, right? Yeah, all the authentic pronunciations, not like the, the movie was made way back in the 80s, which had all the wrong pronunciations in it. And Frank Herbert was a pocket POC, elliptic, or at least very disappointed anyway. But we had all the right pronunciations. But so we got all the list and pronunciation stuff like that. I just recorded my bit. I wanted to hear what the other voices were doing. Because from my from my point of view, and it's been pointed out to me, sometimes I do a voice because I like to not make a huge character thing. I don't overdo voices, unless it's Dickens or something, and you know, but I want to differentiate them when I give them a sort of voice or accent or whatever. And of course, that wouldn't be when they did the scenes, that wouldn't be the voice of the actor, it is one

Toby Ricketts

interpretation, isn't it? You know, it's two people having a go at the same character, you're going to get a different result. And without those interacting, it's going to be a different result.

Simon Vance

I've never gone back and listened to it. And I'm sorry, I sort I think I'd be too critical of it because it was a little bit of a failing on my part, perhaps or, you know, but it wasn't offered that I should have done some more research on who's Playing what and how are they doing? And I'm not sure any of the actors would have been able to tell me because

Toby Ricketts

I don't I don't think so I think your your parts were absolutely fantastic and your interpretations of the characters were bang on so I think you I think you did a fantastic job in that

Simon Vance

interesting and it's has been successfully one it was my second or third Adi back in the day. And yes, I didn't get because I have a Google alerts if my name pops up somewhere in the world. And months, it was like, you know, the list of best selling audiobooks or something and Dune was was

Toby Ricketts

up there. Yeah, yeah. Because I mean, I mean, I only bring it up because he like when I listen to audiobooks, I am hypercritical, because I'm thinking if I was doing this, how would I do it? And like what, you know, what does this all mean? Whereas I'm not. It's difficult when you're in the industry to become completely immersed in it because you're constantly do, do you listen to audiobooks? And do you find it difficult? In terms of you're constantly kind of interrogating the production?

Simon Vance

Well, I don't listen to what I bet very rarely these days, there was a period when I drive, we had a, we originally lived in the Bay Area, San Francisco, my wife and I and my wife has been teaching at UC Irvine down in Orange County for the last 15 years. And eight years ago, we moved down here partially about for about three or four years. We had a house up there and we had a small rental down here. So that will bring together all week she was flying down once a week and flying back. And I was trying, I was exploring Los Angeles and movie work and stuff. And I drive the five or six hours. And because of a very good friend of mine, Grover gardener, who's been in audiobooks about as long as I have. And he does wonderful biographies and stuff, Carnegie and you know, Rockefeller, and all the rest of it, and I love those. Also, around the time, or maybe even bit before that I love I listened to some of Scott's books, because he's a friend. And there was a lovely woman, Kate Fleming, who sadly died. But I was I knew her well. And I listened to some of hers. And I listen to a couple of other books. But like you, it's hard for me to listen. Because I'm if I because most of the people in the industry I know. I mean, I listened to some. I did enjoy listening to books. There are a couple of British actors I liked. And I can't remember the names now. But they did some classics that I enjoyed, that I hadn't done. I didn't mind listening. But no, I I tend not to because it's difficult. And also, I haven't got the time. Yeah,

Toby Ricketts

exactly. If you're not commuting or doing some kind of long distance or, or yard work, which is my favorite time to listen to audiobooks. And you know, I found I mean, I actually have the opposite effect as well. Sometimes when I find someone who's so good, and I like so much that it actually starts to give me other strings to my bow, I find I start to learn things from them through their interpretations. And Derek Perkins is one of those who who's done a number of audiobooks who I nonfiction, and I just I loved his nonfiction delivery and really took lots of inspiration from it in a way. So it's kind of it can be, can be quite freeing in a way and to find new ways of doing things. Yeah, yeah. Yeah. Do you happen to sort of have a favorites? Or do you have genres that you sort of specialize in? Be it fiction or nonfiction? You sort of pigeon holed? Or do you try and keep it nice and broad so that you are applicable to more chops.

Simon Vance

I'd like to keep it broad I did. Because when I came into the industry, we did everything. In early 90s. I got everything. A lot of things quite rightfully are now going to people who are more appropriate for the characters and for the parts and so on and so forth. I think what I did was was good. It was never a caricature and stuff like that. I remember doing a piece an author had written the piece set in the Caribbean was an English, it was like five different characters, and one was an English detective, and there was some locals and stuff. So I researched accents and did the modern, the author was so impressed and loved what I done. But I'd never be asked to do that kind of book now, quite frankly, looking at things differently now. So, but I did everything. I do get concerned apart. Partly three, three fantasy books in a row is driving me crazy. I don't want any more of these. I just don't do them anymore. And there's it's just one publisher, and that's basically a lot of what they do is self published books. But for my main people, they send me everything across the board. Of course being English. I did all the Charles Dickens and you know,

Toby Ricketts

great expectations. I think it in Sherlock Holmes.

Simon Vance

Sherlock Holmes. Yeah, yeah, a lot of love that stuff. Yeah, I mean, it's, I've done so many books. People say well, what's your favorite? I know you're probably gonna

Toby Ricketts

just put a line through that question.

Simon Vance

I don't know. I mean, yeah, we'll get to that question. Yeah, I've got a few that I've really enjoyed over the years. But yeah, I'm actually trawl up and all the rest of it. I've done all those Thomas Hardy's and stuff. I mean, there's still probably some I haven't done back in the day you see back in the 90s and the aughts. And before it really took off. Most of the the audience, the customer base was libraries. That was where they were aiming. So it was all the classics. These days, it is changed so that it's new books, any new book has got to have an audio version. So that's where the pressure is now. Which is a shame, because I think there's still a lot of classic books out there that I would love

Toby Ricketts

to do. Yeah, especially movies, when there's movies involved as well. Like,

Simon Vance

pick him up. Yeah, I mean, if there's something they'll pick it up, you know, so it'll get get pushed and so on. But yeah, the new books definitely. Yeah, they want them done yesterday.

Toby Ricketts

Yeah, totally. So going into some sort of the craft the tech in the business of this is kind of the the, the business end of the of the discussion where we talk about the different sort of components that make up a sort of a you know, your, your method with when it comes to characters because characters are a big part of fictional audiobooks, possibly non fictional, but not not generally. What's your method in terms of how do you keep it consistent? Do you go through and do all the character lines at the same time they could do it or that kind of thing? Do you research accents? Do you engage with the author to say how they'd like it done? Was it just your interpretation? What kind of is your approach? All of the above? That was easy.

Simon Vance

Moving on. Let me see what just you threw in the thing about nonfiction and it's one of the rules is really generally speaking, you don't cook put voices on nonfiction because you're trying to do real people. So you know, there's been a time there have been times when it's okay, you know, Chilean butchers talk like that. And we have had them on the beach where you don't want to overdo it. But the things like that, but often you got big up people from around the world presidents prime ministers, whatever, and kings and queens you don't want to be if they're in quotes. You don't want to give them voices because it's just distracting. So that's one of the rules that whenever I say rules, I always remember Prunella scales and actress in Britain, who played Basil Fawlty, his wife and Fawlty Towers, wonderful. Timothy West's wife, Samuel West's mother. She said, she gave me a list of things for spoken English and poetry, one of the things at the top of both them was these, these rules are for the sake of making sense, and so on and so forth. Also break these rules for the sense of making sense and whatever. So there are no rules. So when I say a rule is you can break it, but is it guide the way of starting in character voices? Yeah, I mean, I remember we're just going back and going back to the beginning, when I did audiobooks for the blind, sitting in the green room, with actors on the west end, I was in radio, and there were people from radio for three and four and an actor's and stuff. Sitting around, there was one fellow who insisted no character voices whatsoever, he was one of the old school. And that was a that was prevalent for some time, even here, I think. But uh, but generally speaking, I was always somebody who loved putting character voices in and, you know, for the way the book for the book to make sense. Because quite often, you have a long page of dialogue, and you don't know who said what, and unless you give them a little bit of on, if you've got the page in front of you, you can reference back and go, that's him speaking or, you know, you get a sense of what they're saying they give you a guide to who it is who's speaking, but I think carrier devices help and the thing about audiobooks is I don't want to get I don't have my audience thinking too hard about things like that. So I want it to flow I want people to understand and to be keep with me, you know, not, I don't read fast, but I read faster than some, but I like to keep it you know, so that they can follow the thread. So that's the main reason for doing character voices. Now how i i do them. I tend to I know Jim Dale, who is an extraordinary narrator and he did all the Harry Potter's over here, the US Harry Potter's Stephen Fry did the ones in the UK but Jim Dale would break down the characters before he even starts the book, and he'll work on the voices before he even starts the book. I tend to and I think that's a wonderful way of doing things very organized, but I'm not very awkward to entertain my guide from the moment I know I understand who the people are I understand the background. I was mentioned Dickens here because he always did a wonderful thing where he named his characters in a certain way Mr. Jolly so you know. Yeah, this is there's often a little clue in that but also they often spend a paragraph describing before they open their mouth, and as an actor, that's all gone. I mean, it's just wonderful. It feeds you and, and then I open my mouth and what comes out is what comes out in the moment most of the time. And I don't at that point, I get an idea in my head of what they look like. Mm hmm. Sometimes it's it's not so much these one though still these days. I'd actually put a face on it as an actor if I'm doing an Alec Guinness face. I can't I did not used to quote this. Some say Alec Guinness because I could do an Alec Guinness ish voice. Like think of this kind of school teacher was not a Guinness type. No, me doing an Alec Guinness voice you probably wouldn't know it was Alec Guinness. But that doesn't matter. Hmm. John Wayne voice it may not sound like John Wayne or something. But in my head. It's what comes out.

Toby Ricketts

It's an attitude.

Simon Vance

I hope I don't. character isn't attitude. It's also the way I nail the name onto that guy's forehead reference. Yeah. So he's kind of a visual reference, you know? Yeah. So it's, you know, 20 chapters later on and go, Oh, that was Alec Guinness. You know, when when Dr. Smith walks into the room again, oh, it's Alec Guinness. And I've got the voice. It's there. And that's that's the way it is, if you're doing one book, I have to talk about this. Because I'm doing this, as I say, this fantasy book, which is a fifth in a series. And I haven't done one of these in about a year and a bit. So I had to go through the script and find all the people who opened their mouths by reference, the old ones. In the first nine chapters, there's like two and a half pages of names, but 80 names, and then I go back to the other books and match up the voices. I use their eyes, and it slowly comes back to me. And I remember people who are organized, make voice files at the time, right? Yeah, yeah. Yeah. And you look great on that. And I actually, I have done it on times. And then I lose the voice voice file. Because it's two years between books. And I go, where did that one go? I thought I kept I guess I didn't save it. I guess I trashed it along with something else. So but but generally, the way I I remember them during the book is that I see the actors on the stage.

Toby Ricketts

Hmm, interesting. And do you as part of your sort of research? Do you cold read books? Or do you pre read them? So that you know what's coming up effectively?

Simon Vance

Yeah, I did, like various the golden rule, when you're beginning audiobooks for a beginner is read everything, read it, at least once

Toby Ricketts

pre read it. So So get familiar with the text? Yeah, yeah.

Simon Vance

And I don't do that. And I've never been one to go in detail, except to the two different things. One is, when I had to go to a studio, and I had a producer, or a director and an engineer or something they're relying on me Time is of essence, I would pre read the book, so I knew what was going on. Because otherwise you're wasting people's time. If you're sitting back knowing now, what shall I do here? The other occasion is, if it is a mystery, I need to know who the good guys and bad guys are. If it's if it's a real sort of thriller of that kind, it's crucial to know that most books you know, I don't wing it. I mean, things like the dickens and the trollops on the Hardys. I would actually get quick notes. You know, the SparkNotes. Always and then just go through Oh, yeah, okay. Okay.

Toby Ricketts

Yeah, quick, catchy cheat.

Simon Vance

Yeah, I saw a thread on Facebook. I didn't go on very much these days. But I saw a thread where somebody is going on, I'm starting in this business, I'm, I'm reading my books two or three times I've heard somebody say they read it four or five times how many times you think I should read it? Like, no, no, no, stop, stop. I get it. I get it. People are nervous about that. And I think you need to read it as many times as you need to be comfortable. I happen to be a good sight reader. I trust my instincts. I've been doing it for so many years, you know, 40 years or something. So I trust my instincts. So I can I can jump on a page, and I'm into it and give me a few clues about the character and boom, I can do the voices. Also, as I said, if I'm in a studio, I will pre read and plan stuff much more if I'm here, which is 99% of the time. I've got time to if I get into a chapter and I've I've given somebody a voice that I suddenly don't like I can go back and start again. Just me it's just my time. I'm the one who's penalized by my sloppiness. That said, as I say, if you're a beginner, it really pays to to do the research and to you know, have a good idea in your head, as I say until you feel comfortable. And if that's one reading, go with it if you don't because somebody else done something in a certain way doesn't mean you have to do it that way you can experiment. I think that's a good thing. And that's the thing about teaching. You know, this is the experience of the teacher that takes, in my experience, it takes somebody to two readings to really get comfortable with it. Try it. And if that's too much, for me, I like. And this is a lazy man's argument, I suppose. But I like the sense of surprise. And I know, as actors, we can be surprised every night of the week with the same lines in a play. So, you know, it's an acting skill to be surprised, but I still like for my to feed me. Otherwise, books become very dull and boring. If I've read three times I read every book three times before I get in front of the microphone. I will not enjoy this work.

Toby Ricketts

Yeah. And you'll be able to hear that in your voice. Yeah, I'm more likely that

Simon Vance

than the fact that yeah, that because I can, you know, yeah, yeah, it's that I don't think the fact that I am acting surprised. Yeah, you'll hear it. Yeah.

Toby Ricketts

Yeah, I one of the best quotes I I ever heard was be prepared, but not rehearsed, is that rehearsal thing kind of gets rid of some of the energy that you bring to a text when you first are interrogating it, it's got that

Simon Vance

reading, you know, when you driving, you begin driving and you you behind the wheel, and you're looking about two yards down the road, or meters, depending on what system you're using. And it's really how gardening, because, and then you get to a corner and get, Oh, I get to sit in the corner.

Toby Ricketts

Everything about everything. Yeah, everything. Whereas,

Simon Vance

you know, as a driver of years experience, you're looking way down the road. And as a narrator, that's sort of the way you've got to be, you can't be looking at the words. It's a weird thing to say this, but you I'm not reading the words, I'm looking beyond the words absolutely being processed in the brain, because that's the way you get to what's beyond? Well, there's, there's a whole world beyond that the words are basically suggesting, and the way through to the author's mind is that way, but if you're plugging each word in, this is where you get the awful beginners thing of emphasizing too many words. That's that's one thing. And, and, you know, emphasizing every v and a, you know, instead of going Oh, yeah. You know, people just get that will express every single word.

Toby Ricketts

Yeah, exactly. So it's more about, you know, taking a step back and trying to get, like, communicate concepts, rather than the language itself. Like the language is just a vehicle for the concept. And it's, it's worth, you know, trying to say, yeah, yeah, very good. Very good. And just quickly, do you have much contact with authors at all? Because I imagine people think that you're, you know, sitting down having coffees with the authors every morning before you start recording, but it's probably not the case. For many if not,

Simon Vance

some of them. I mean, it's difficult. Dickens has never answered any of my emails. But when they're alive, they're usually very happy to chat, discuss things. And I do like to be in touch if I can be. Publishers are very careful. They don't want to rate us they don't. They're generally protective of that separation. Yeah, they like to be the middle people. And I totally understand that. That said, I've been around long enough. I just want to talk to the author. I mean, trust me, trust me, man. I'll be okay. You know, I'm not gonna embarrass you. But part of the part of the issue was, I don't know if it's still the case now. But they used to get upset because narrators would call an author directly, and the author go will go, Oh, I didn't know that. Make an audible. I wanted to read this. And then issues, publisher and whatever. So that was one of the reasons for having that boundary between you. I've always liked to contact the author if the book needs it.

Toby Ricketts

For pronunciations, and for context, perhaps

Simon Vance

just Yeah, I. I think I mean, I'm thinking specifically of the book I did. I did the prestige by Christopher Priest, it was made into a, he's a wonderful author and was a friend for years, I sort of lost touch with him, he moved off to the west country in England, and I haven't seen him for years, but I did the prestige. And I tried to contact him, and it didn't get any response. And it's basically I think there's three, four different, I think, five, again, five characters. And I don't want to give away a story, but I launched into it because I couldn't get in touch with them. And I was quite a long way through. It's only a seven hour but now it's four or five hours, when he finally came back to me. So sorry, I was traveling in France. And I had a phone call with him. And he gave me such I can't even remember the details of it, but he gave me a different perspective on it. I just threw out everything I'd done and started again. I don't do that very often because it was time consuming. But that was extraordinarily useful. pronounciation is obvious. I have a lot of time. I've spent a lot of time on the phone with people or emailed them generally. And got a long list of pronunciations that's often with the fantasy books and stuff like that. And, you know, some good friendships that come out of that. I'm doing the book after this one is by one of my favorite living authors guy, Gavriel Kay who's just, I love his writing. I just love it. And I can't remember how when we first met, but I ended up he, he's sets up in different parts of the world and writes for, you know, a month or something. And he was in Monterey, and I went, my wife and I went down and stayed overnight. And he introduced me to the Negroni cocktail. This was many groaning No, I won't go. And I'll give you the recipe. Oh, it's um, and I'm his sort of go to VI. He insists on me for all his books. And this next one is a joy. And that's actually one that is not complex or anything? Well, it's not a simple book. But I am sitting and reading it ahead of time. Whereas I wouldn't necessarily put the time aside in the detail of this one, just because it's such a, it's a really deep book, and I want to get it right. And it's personal. It's personal. Yeah, yeah. But I will always I will reach out if the author's alive and is interested in chatting, I will try to contact them and get some because they can give you insights and so on. Beyond pronunciations, and stuff, I am pronunciations quite often just you send a list to the publisher and they send a list to the author who then sends it back. I'd like the author to read them actually.

Toby Ricketts

Yeah, exactly. I was gonna say cuz I mean, it's it's horrible trying to get a phonetic version because of course, in different accents, phonetics have completely different meanings. So it's, it's a challenge. So moving on to the technology, the tech space, because you record a lot of your own stuff, you run your own studio, I can see in the background I can like I like to see what I can get in the background. You You used to have a Whisper Room, I think or something like that. And your videos on your website, you have a sort of one of those booths with a window and stuff. But that looks like more like an inbuilt one. Now. This is my, this is some of the

Simon Vance

cool secrets. No, this is this. This whole room was built. Two years ago, see my forehead. This is this is how I used to talk to my mother on Zoom was always like this. Yeah, I had this built in the garden. It was actually completed two years ago, almost exactly. This, I'd head up north in San Francisco, and it's a six by four vocal booth. So it is exactly as you say, one with a window in it. Yeah. And it fits nicely in the middle here.

Toby Ricketts

Oh, that's nice. And then inside of the big room, air conditioning duct as well, which is which many people would be like, I wish I had good air conditioning but important for you.

Simon Vance

Well, there are times it hasn't. I mean, I bought the on the top there there is that that box? Yeah, that box there on the top there is the is the sort of allows air in and out as a filter sort of keeps the sound. It was never that successful. But I managed to insulate it. This it goes in in one of these one of these boxes here and out on one of the others. The room itself is pretty cool. I have a mini mini vac. I think they call it on the wall up there. Yeah, which I can run and it makes barely any noise. So that's good. Yeah. So by the time this is a double walled booth. So by the time I'm in here, I kind of put a light on

Toby Ricketts

you. And you got the is that a UAC seven.

Simon Vance

It's a UID seven the story behind that I had a I started off with a $50 shore 30 years ago, and I ended up going to a nine month TLM 103, which is pretty standard. And I found that what I found it allowed too much sort of surrounding noise and it didn't please me a hugely I went with a Sennheiser 416. Is that is that that's on now. And again, I liked it because that is what I experienced at Blackstone audio studios when I went out there some time to record and I thought it was nice and clean. But it's clean.

Toby Ricketts

Exactly. It's very, it's kind of harsh.

Simon Vance

So I started looking around and I had a couple of other ones I tested and then I thought oh, I'll try the u 87. I hope you got I don't like it because it's expensive.

Toby Ricketts

Here. There it is. Exactly. Mine's in my drawer at the moment because I actually bought one on that basis. And I tried on my studio and it just doesn't sound good in this room. But I'm building a new studio, which will be open in the next month. And I hope I really hope since I've invested in this mic that it's going to it's it's going to sound good because I found it was it was picking up again too much ambience of this room and that the forensics is so much more directional. So that was working better. But um, but yeah, do you do you enjoy the technology behind studios and recording?

Simon Vance

Um, yeah, in a way. I mean, I'm not. I'm definitely not technophobic. I love it. I just don't remember. So Matt, you know, you set something up, you know, I've got my I got stuff here. This is I got a Mac Mini on Apollo's two with twin solo, whatever it is, I actually use a grace. That's the one the M one of three. I've got PreSonus this is one, the ADL 700 valve one which I'd actually don't use, right? Yeah. But he wants to buy one. Yeah, so I've got that's what the thing is, I you set these things up and you get them working. And then five years later on something goes wrong going, how on earth did I do that? Yeah.

Toby Ricketts

Yeah, exactly. And I mean, consistency is a massive thing. If they want to come and do a chapter or or an update or something, then sometimes, you know, it's, I suppose you basically deliver them as one thing and then that's it. You know, you very rarely would you

Simon Vance

changes. I mean, I never change. I've never changed my settings. Yeah, they were set years ago. You know, if I brushed against it and knocked all the things, I'd be like, Oh, my God, how did I I think I did photographic once a few years ago. But no, I mean, in terms because I have to do pickups, I have to do corrections that have to fit into the book. So basically, I don't I never change it. I experimented with various different positions on the microphone. And then

Toby Ricketts

and we're sitting on the on the u 87. The cardioid pattern or figure eight or the Omni?

Simon Vance

I'm saying that sort of thing.

Toby Ricketts

Yeah, the kidneys sort of shaped one. And what some audio software are using to run cuz I didn't recognize it from the videos on the website. Yeah.

Simon Vance

Well, this is back when because I think I was one of the first people to use to record directly to a computer because we used dat and a well cassettes, in 9394 cassettes, audio cassettes, and then that and then I know some people went to a dat I didn't, I went straight to a hard drive in 1996 because I was just going through the separation and I needed an I thought I'll try this because I I do love the technical side of things. I love experimenting with things like that when I can. So I got one, it was like a four megabyte RAM, and 120 gigabyte now 120 megabyte hard drive, you know, and it will take, I'd record for an hour, and it will take half an hour to save their dog in 1996 97 and a half an hour, I'd finished recording my hour, set it to save it and I'd walk away and hope we didn't have a power outage or anything. But But at that time, I was looking for the software. And it was like I didn't know, there was no internet to go and ask I think I did have a worldwide web box or something that allowed me to access but nobody, there was nobody selling anything, anything no advice. And I went into a music store and they sold me Cubase which is a music editing software, which had as a tiny part of it Wavelab 1.0. And both Wavelab 1.0. And I stayed with Steinberg ever since. So this is Steinberg's or something?

Toby Ricketts

Yeah, so I've definitely heard of people using Wavelab it's uncommon, but it's not unheard of.

Simon Vance

I really liked it. And I I've tried to go with Pro Tools from time to

Toby Ricketts

time Pro Tools is too complicated for most complicated and

Simon Vance

it never did. And I don't, I don't know, if you well, you know, there's I record straight, I do not, I don't do punch and roll, rock and roll or whatever they call it. I tried that at times. But my argument about sticking with it is I have more control this way. Because I'm I worked in radio for years. So I edited tapes with a little razor blade, and so on. And so I know to listen for where you can edit.

Toby Ricketts

Totally, yeah, that's such a skill. And it's, it's almost becomes an instinct, like because I'm the same now I've a very specific way of doing of doing cuts and, and I can almost edit without listening now because I know the shape of my voice and where I will pick up from etc. So,

Simon Vance

so it's, you know, the little yellow pencil back in the day, but I. So I find that with Pro Tools, you know, you've got to consolidate the thing afterwards, and it does the crossfades. And you really have very little control over you know, you might cut half breaths and all the rest of it, which is what the publishers you'd take these in, the engineers will then be cleaning up. But also you end up using the last take, I mean, I know there's options because it stores them all on the side. When you do retakes and stuff like that. You can send the whole package but with uh with this, if I I can edit like you say I can edit in the middle of sentences on C's and D's and F's and Ks and all the rest of it and the very beginning of words middle. But also if I do three takes of a sentence say I can take the beginning of the second sentence and the you know, the end of the second sentence or the beginning of the third take and put them together and I can clean it up that way if it's yes, most of the time. I'm just doing straight edits.

Toby Ricketts

Yeah, I'm exactly the same. I just use the to track editor and then just keep it simple. And then and you have a method of noting visually when you make a mistake like a like a click or a dog click or something.

Simon Vance

I have a I don't even see on here. But if I put a little a on here, because that's tomorrow's file I'm going to do I get a little modified. If I record Yeah, so that's, that's it in record. And I've got a little Marker button on the side, it's over here. It's gone. I'll just drop the marker, I'll make a fluff. Yeah, I'll do that now. Do it again, or whatever. I mean, when I stop that out of the way, there's a couple of yellow markers on the right. Yeah. There's, I've got so you know, my I added on my iMac over there. And I've got a programmed mouse, and I just hit one button, and it jumps to the next marker. Oh, that's great. Yeah. another button that erases it cuts it out. I've got various shortcuts, which makes editing really quick. I'm very absolutely

Toby Ricketts

as long as you are disciplined enough and, and have programmed yourself to actually when you do mistake, put those in because it takes a while to build up the instinct of like, I've made a mistake. I'll do this. And then later on, I'll know exactly what it is.

Simon Vance

Well, the hardest part and I still deal with it is, you know, the when you've got the record thing up there, it's a very small little corner, little button to press that. Does it mean, sometimes the mouse drifts off? So I'll think I'm clicking it or not. And the publishers fortunately know that from me occasionally. And they know I do that. And it's very straightforward. Retake Yes.

Toby Ricketts

So you you kind of have options, depending on who you're working with, don't you whether you provide just the raw session, whether you do edited versions, as well as increase the time obviously, sit back over here. Yeah, by all means.

Simon Vance

Everything the Yeah, I. Yeah, I mostly do the editing. It's rare. I think there are a few occasions when I work for Penguin Random House, the one I'm doing for guy Gabriel case through Penguin Random House, and they want a producer on the line. So I'll have a director, listen to me, and he'll be making he or she'll be making notes. And I won't need to drop a marker or anything. So I basically just record, send it off to them, which is the way they work in their studios when I got into a woodland hills in Los Angeles. A couple? Well, not for a while I did a George RR Martin a couple of years ago. And that was the last time I was in the studio.

Toby Ricketts

It does feel like a wonderful treat. When you go into any you literally just reading experience,

Simon Vance

I have to say I'm I, I get very nervous. For this book, I know the first few chapters is going to be a little difficult because I'm aware somebody is listening. And one of the joys when I'm working alone, it's nobody's listening. Yeah, but being a studio is a different is a whole different atmosphere when you're in the studio, and you can just, yeah, you know that somebody's taking care of it. They're taking care of the levels, and they'll listen for everything. I don't know that I don't do a better job sometimes when I'm home on my own. Yeah, cuz I'm very, very judgmental. Yeah. And I will retake more. Because I hear it in my, if I'm letting somebody else take care of it. They're not always stopping me when I think you know, because I'm not thinking in that way. I'm just reading, you know, in the story, telling the story and so on. But I'm not thinking in a sort of directorial way. I know, there are people who don't like that sort of, they're having to think of three different things. But I'm actually quite capable of three things when I'm doing narration, and exactly

Toby Ricketts

the same. Yeah, exactly. And live sessions. I'm happy to run the recording and all the other stuff as well. It's kind of exhilarating. And if anyway, I'm very weary of time, because we've we've been talking for 65 minutes, it's been so wonderful. But I've been carried away. So I've got a few more questions, if you've got a few more minutes to to indulge me. Absolutely, yes, we barely started. Yeah. So this is more around the the business of audiobooks, because like not many people really get to get an insight into it until they actually become an audiobook narrator. And, like, how does the business of audiobooks work? Obviously, you've got relationships with publishers, which are probably your most important asset, and then you've got independent authors and people approaching you directly and whether they're whether you do like, you know, you record it for free, and then share the royalties. There's all kinds of options out there these days. So I'm gonna take us through some of those options.

Simon Vance

I can try I again, one of the reasons I don't do a lot of coaching and stuff is because I don't have I don't have the tools that are needed to begin, you know, I rely I could rely just on the publishers. They have come to me over the years with Blackstone audio for many years, and then I did go into New York, on for an APA, audio Publishers Association event. They run a conference every year, and you'd get a chance to meet publishers and so on and so forth. I met someone a couple of years later tanto asked me to do stuff in books on tape, we became Random House and then Penguin Random as so and then somebody else in the industry will call me from another publishers and so on. So I could just work for publishers, which is of course, if you're starting in the business, that's nearly impossible. You've got to get something out there. The one thing that again, this is what I don't really know the full details, but I have worked through a CX a couple of times. But I know some people go through a CX, because it's gonna be a bit dodgy. There are a lot of pitfalls. I would recommend going onto Facebook and joining some of their groups. I hate to recommend Facebook

Toby Ricketts

is a meeting place, isn't it? And like you say, like me, especially with COVID like the conferences just weren't happening or aren't happening. And it this it still happened the audio book conferences or Yeah, I

Simon Vance

believe it's happening soon. I'm not attending this year, but I think it's online. Right. But I but a CX, you audition you've got a you do everything yourself at home, and you can do royalty share, and but there are a lot of scams out there, you got to keep an eye on so I would highly recommend researching and maybe even just spending some time with an experienced narrator. Not me. But somebody who teaches or somebody who coaches who can can i Oh, you can you can learn by looking on Facebook, there is a great website called the narrator's roadmap and caring things. I think I can sorry, my

Toby Ricketts

Yeah, I think you have mentioned on your website there abouts. You've got a section for for sort of people who want to find out more

Simon Vance

when right isn't? Yeah, I mean, the website is something I got redone last year. I haven't touched it in a year, but it still got some information on that. Yeah, the writers roadmap that is narrated roadmap for search. I think they have a free level, I think she started charging to get into the real weeds of the thing. But I think there's a lot of good contacts you can get from that. And it gives you a lot of information and things to watch out for, it's really important to pay attention. Because there are people who put stuff out on on a CX recording, there are some horror stories of people recording a whole book and then finding the person who asked them to do it didn't have the rights. Law and given away, you know, because especially, you know, I would do a 15 hour book in a week or week and a half. And people are beginning might spend a month doing a book like that, and then find that they're not going to get any money for it because the book will never be allowed out. Yes, there will be things to watch out for in the business. Yeah,

Toby Ricketts

yeah, absolutely. And you describe it on your site, as you know, the least well paid job in voiceover, which in my experience is kind of the case in terms of word count. Anyway, it's not like you get exactly $10,000 for 10,000 words. So it's, it's kind of a labor of love. Like I mean, the conditions are a lot better in a way in terms of if you love reading books, then you you know, you get something from it aside from the money which I think is quite nice a lot like I mean, I do I'm starting to do a lot of documentary work. And I'm loving it because I'm learning so much from doing the documentaries it's really enriching my life in that sense as well as you know, doing the work and getting paid for it. So is it the same with audiobooks do? Do you find you you are very learned from all of these titles? Very much.

Simon Vance

So. It is exactly that reason I fell into it because I just love doing it. And I didn't mind I didn't say eight years for charity one afternoon a week I get my time up because I loved reading the books. always enjoyed reading. It's it's not well paid. And you know, elearning is so much better paid because you aren't paid by the word in elearning. So many other areas of voiceovers do a commercial you can get 1000s and stuff but but audiobooks is it's it's a marathon, it's not a sprint, it's the joy of doing it. A lot of people I wonder about the people coming into the industry and expecting to make a living. And it takes a long time to get to that point. I mean, we're fortunate the union in the States has come in very strong in the last decade, I I'm proud to say I helped somewhat in that because we're industry as part of some of the publishers who came in some people came in around the time of audible being bought by Amazon. And because they could sell stuff to Amazon and they were paying some ridiculously low rates like $50 for an hour finished out. And that's just not livable, you can't live off that given many hours of research, you might have to put at least a minimum wage, or you're ending up being paid less than minimum wage. Yeah. So the union has come in and done a very good job of minimal minimal level of pay. And the publishers have been very good in that respect. Yeah,

Toby Ricketts

fantastic. So coming towards the end, I ended up bring up a question a slightly different question than the one I crossed out, which is what do you think your best work is not necessarily your favorite but if people were to jump in to your sort of career, what would what's your best foot forward?

Simon Vance

Well, I didn't love the dickens always let the Dickens and great expectations you mentioned that one was I mean, in some ways, it's easy. For me to go to the ones that won awards, because that's had confirmation from elsewhere. Yeah, that I do, like I did. With Nicholas Nickleby was, was lovely. Because one of the early days, oh God, who was the author lives in Greensboro, North Carolina. Anyway, he did a blog about how he was quite a well known. He's a he's a well known author, and he did a blog about how he never understood his book when he's given it at school. And then he listened to my audiobook and it made all's make complete sense. And that's something that audiobook narrators do. Because people don't read a lot. There are people who do have difficulty reading. And the thing is, if you're reading something like if you're American reading Dickens or trollop, it's written in an English way that the language the structure of the sentences are hard to pull off the page for some people. Whereas a Narita actually brings it to life in a way that you understand more easily. So things like the dickens a wonder that sort of was the big one for me early on was The Girl with the Dragon Tattoo. That's always been very well respected. And a lot of people will say about that reading it, they couldn't, they couldn't get into it at the beginning, because there's a long stretch at the beginning of the book. But listening to me, give it character really helped them into it. And that got me a huge number of fans. I loved Alan Moore's Jerusalem. I did. Alan Moore is the author of many graphic novels, V for Vendetta. And several others I have in my bookcase. But in watchmen and things like that, he's he's eccentric. He wrote this magnum opus, it's seven, it's 70 hours long. Wow. And when he wrote it, I got the call somebody, I think, who was a good idea. I recorded books. And I called Neil Gaiman. Because to call him I emailed him, because I know he knew our more well. And I said, Hey, I'm doing this when he said, What do you want me to introduce you to add in more so and I actually flew to England. I can't I got in touch with him. There's a whole long story there. But he's a bit eccentric, doesn't have a regular phone or anything. He's sort of off the grid. But I had a little bit of time before I started the book. And I recognize what this book meant to him. It was based in his hometown of Northampton. And I, I flew out on a Monday, I met him on the Wednesday, flew back on the first day was in the studio on the way to, you know, off my own bad, I pay for that myself, publish it and pay for it. And I love that book. 70 hours long, every chapter is sort of written in the style of a different author. But all the stories based on the history of Northampton is in Northampton. I'm saying that right. Yes. I slip up if I go wrong, and I apologize. But that's a lovely one.

Toby Ricketts

Yeah. Yeah. 70 hours is, it's a that's a very long time to you know, to keep it fresh and keep people's attention. Is that the longest audiobook you would have done?

Simon Vance

Oh, ah, yeah, it's close to it. I did. Oh, dance music a time Anthony Paul did a series of books back in the well, he started writing them quite early on, he finished in the 70s. He wrote 12 novels separated into quartets now, but it's all as Paul called Dance the music of time. And it's basically follows the group of people, one particular person and his group through the pre war pre first world war through to the 70s. And it seems ordinary historical document to look at English society, a certain sort of level of it. That I think is 86 hours. And of course, they've complete Sherlock Holmes. I did all that in one go. And that's 60 or 70 hours. So these ones yeah, those are the ones I've done in blocks. I mean, there's then there's a series like this one, I'm finishing 27 hours, which is the fifth one. And each of the other books has been like 15 or 18 or 20 hours. So it gets out there eventually, but I'd had that separated, you know, so that's separate. Yeah, but yeah, some big ones. I would reckon. I mean, the Guy Gavriel Kay books are a joy and T Garner is a fantastic one of his early ones. There's so many and Christopher Priest book I mentioned earlier, I love doing that and how fell occurred to me and the books that I Yeah. Oh, that one? dimension that one. It's very hard. I mean, it depends what people want to listen to what kind of books they want to listen to. It's very hard to recommend anything in particular, but the ones I've enjoyed have been those Jerusalem dance the music of time. Girl with the Dragon Tattoo.

Toby Ricketts

Fantastic, and well. We've taken up a lot of your time with this interview. So thank you so much for your time. Just before we go, there's lots of guitars on the wall behind you. And do you play the guitar as well?

Simon Vance

Yeah, yes. Well, I, I've had a guitar since I was a kid. I've sort of come back to in the last decade, I suppose. I've played I had a couple one. There's one there that I got in. That's less for coffee from Antalya, which is one of the Japanese makes, but it's the oldest one I've got. But I had that one for years. And I had a band when I was a student. I played a lot. And then I just sort of I've been messing around ever since. And then a few years ago, I promised myself I wanted a Les Paul, because that was when I grew up in the 60s watching everybody, Jimmy Page, Eric Clapton. They're all playing les Paul's, I wanted one so and I thought, well, I got in some late 50s. And I thought, Well, when I can really play well, and I will deserve a Les Paul, I'll go get one. And I hit 16 went Screw this. play that well. So I bought one. And that's, that's on the wall in the corner over there. Yeah. And when I got the Les Paul and I started doing online lessons, I liked the Telecaster. And then oh, my wife and kids got me the HSS Stratocaster PRs as a 10 top, that's the blue one, a really nice, beautiful piece. And I've got this was a latest joy. It's the Gibson 1959 reissue. He has 335 pounds beautiful, which is gorgeous. And I'm doing online lessons where the guy was online because we don't meet up but he's in LA. And I'm finding, it's great. It's a wonderful challenge, but I'm really finding the basic stuff. I forgot how did how does my finger do that? So it's embarrassing. So I'm embarrassed by how I'm one of those guys. There's a name for me, I can't know what it is for the kind of people who have more money than guitar talent. And I'm actually getting better and better and I got a I've got a drum machines and things. I got a drum kit around the corner as a bass. I've got up on the house too. So I think I can play I'm always self deprecating that I can play someone I love. I love that. And also, you know, I'm getting older. And one of the things they say about keeping the brain alive is challenging yourself. Exactly. Yeah. You know, same old, same old, same old. I mean, the books, I did all the books, but I'm sort of aging them out a little bit not doing as many hours a day as I used to. So don't have time for things like this.

Toby Ricketts

Yeah. Fantastic. Thank you so much for your time. Is there anything else you wanted to cover that we haven't done the interview?

Simon Vance

I'll discuss Ukraine

Toby Ricketts

can spend a very long time talking and we should do in the second episode.

Simon Vance

Say hi to your mom will do. Absolutely.

Toby Ricketts

Absolutely. Well, it's been an absolute pleasure to talk to you today. Thank you for sharing some of your wisdom and the stories from behind the scenes of audiobook wealth. It's been a pleasure.

Simon Vance

Thanks, Toby. It was a joy

An interview with British voiceover legend - Peter Dickson

Peter Dickson is a legend of the British Voiceover scene.
His voice is instantly recognisable to most, and he even has the moniker of "Voiceover man". This Christmas, I sat down with Peter to enjoy a couple of glasses of fine whisky, and also for a wide ranging discussion about the ins and outs of Peter's career, including his impressions and thoughts on various voiceover topics including;
Why living in the country is good for recording
Is it still important to go into studios to do VO? Or work remotely?
Why it’s best to keep your studio setup simple
Is microphone choice important?
Why a more expensive microphone won’t make you sound better.
Is microphone placement important?
Why is consistency important? And how to achieve consistency across recordings
Strange sounds in the studio…
What is a typical day like for Peter Dickson?
Getting jobs in the US vs the UK
Why is it good having an agent?
How voiceover work is stratified in different levels
How hunting for clients turns into farming your clients as your career progresses
How Peter is interested in aviation
What are some of the highlights from your career in TV?
Your voice is very recognized in the UK, what’s that like?
What is the range of your voiceover work?
How there are different genres of voice over work appearing
That X Factor voiceover, and how it came about
Why committing to the performance is so important
What are some of the highlights from Peter’s career - https://www.youtube.com/watch?v=ZaBt_bXlXmk
Is it important to set goals?
How did gravy for the brain come about?
Recap of the most important things we’ve learned about voiceover this year
What are some of the trends in VO for 2022?

What is Christmas like in the Dickson household?

Here is a transcript of our conversation:

Toby Ricketts

Welcome to vo life with gravy for the brainy Oceania My name is Toby Ricketts. I talk to the VO superstars in the world today the movers and shakers, people who are making things happen and who people are talking about. And it's my great privilege coming up to Christmas to share a lovely glass of whiskey with one of the most notable voice actors in the world. Definitely the UK, I think he was voted as like the most recognizable voice spent in a national poll recently. But he's also been the voice of The X Factor, and so many other things, the Olympics, a billion different documentaries and different things. So it's my great pleasure to welcome my friend and colleague, Peter Dixon.

Peter Dickson

Well, thank you very much indeed for that lovely intro. And I see you're opening your whiskey and I've got my whiskey here. I've actually pre poured mine in good TV fashion, so I'll probably top it up as we go along. But anyway, why don't you pull your I know we will get me through most of it.

Toby Ricketts

Exactly. I had a bottle. Don't worry.

Peter Dickson

You're well ahead of a sec. Good. Cheers.

Toby Ricketts

Merry Christmas. Yeah. Mm hmm. I'm on the Glenmorangie. Neck that I'm on

Peter Dickson

the I'm on the Macallan, which is a bit harsh, but it's a special occasion.

Toby Ricketts

Exactly. Yes. It'll be nice when we can share a glass in person next time you're on the same side of the planet.

Peter Dickson

I know. Isn't it remarkable though, that you know you're in Australia and I'm in London well as near as dammit. But we are you know what the other side of that we're opposite sides of this planet. Yeah, to each other. And yet, we're speaking in sort of, almost 4k video. And we are was no delay. I mean, to my father, who was you know, he, you know, funny, when he was alive, this would have been he died about 20 years ago, this would have been amazing to him, he wouldn't even believe this was possible. And yet, here we are taking this for granted now. Not only just to do this kind of thing, but also in the way we work, which we'll get onto I'm sure in some at some point in very near future. But this to me, this is amazing. And and we take it for granted. But it is an extraordinary thing that satellites and you know, high tech, fiber optics and all these things can make this sort of thing possible it is and revolutionize the way we work

Toby Ricketts

it has exactly and I feel like because I remember finding out that, you know, the first video phone call was actually invented in like the 1950s. And that everyone's kind of it's one of those technologies that's been in the wings, it's been possible for a very long time, but difficult, and even up to sort of like 2010, sort of 2011 we still weren't really using it on a daily basis, like we do now. Like I use Zoom absolutely every single day. And it's only really in the last sort of four to five years. And now with the pandemic, just you know, it's driven home that we use it constantly in that video calling is basically the standard, you know,

Peter Dickson

yeah. Yeah, it's a no Jimmy I've got, I talked to a colleague here in the UK, who has converted his studio into a almost a TV studio. He's a he's a, he's an audio artist. But what he's done is quite clever. He's, he's created a studio with a video, I haven't done it in mind. But he's got a a wide angle lens on his camera. And behind him, he's got a an LED screen on which he can put the client's name or logo. So when he's working for someone, he has the client's logo behind him, which they love, because everybody loves their name or their logo to be displayed. And so that really, that that initiative has given him that kind of leverage, which most of us wouldn't even think of doing and and they his clients absolutely adore him for it. So he does all of his sessions remotely, but they are done. Not just audio but video as well. So they can see him doing it. Yeah, now I do some of my sessions like that, but not all of them. But he leads the way in this he's really created a fantastic studio where it looks like this, like a TV set

Toby Ricketts

exactly what I'm going to steal that idea somewhat because like I've kind of set mine up a bit like it like I've got lights that I can change the colors and everything on like and I've got a professional cinema grade camera as the as the webcam for this. But in the new studio I was planning on having and focusing more on the background because like it's so interesting with Zoom calls and when you do connect with clients these days about who chooses to blur out their background, and who chooses to kind of emphasize the thing that you know, that they want to emphasize, and things like that. It's funny how they actually make a difference. Like I noticed, you know, our colleague JMC always has his we joke that you know, his voice Arts Awards that are lined up along the Seeliger holding up The roof, because I've got so many of them. And it just I feel like it's one of those subliminal things that when you do connect with clients, they go, Well, this guy knows what he's doing. You know? Like, it's, it's another factor. Whereas if you blur out the background, it's kind of like, are they working out of their spare cupboard? Like what's going on there? You know. So it's I feel like the Zune background thing is a whole new paradigm of kind of marketing. That hasn't really been explored yet. So yeah, some space behind you there. What are you gonna do with I've got,

Peter Dickson

but I could do something here. I suppose I could have a screen there or something. Yeah.

Toby Ricketts

Getting this logo on a curtain. So I could, you know, have it back and forth.

Peter Dickson

Yeah. But I think the the old sort of green screen thing is sort of over done. Now. People know, you know, if you're trying to pretend you're in or you're out your windows, the Pacific Ocean. It's not gonna work. But I think I think you're right. So make it real, but make it relevant to them. And this is this guy. I know he's done this. This screen, he puts his clients logos up on nearly on the LED screen. It's a fantastic way of, of really cementing your relationships. Absolutely.

Toby Ricketts

Yeah. That's fantastic. So you were saying that you, you do some sessions remotely, because you use sort of your living outside of London? You're sort of an hour or so from the train, I think, from London. And yeah, yeah.

Peter Dickson

I'm about 35 minutes from the West End of London. So I happen to skip basically, where I live is in the middle of where I live is in the countryside. So I am literally I've no name, I can't see anybody near me. I'm, I've known known that my nearest neighbor is probably a half a mile away from me. So it's the best of both worlds, but best of both worlds for me. So I love being here. And and, of course, being in this sort of remote rural location means that there's no real problem with noise Ingress. Here, though, I have a very well, insulated studio, but I don't have to worry about anything I worry about the occasional tractor goes by, or maybe an aircraft or a helicopter or something, but it's very short lived. So I don't have these because as many people will have, as, you know, the constant rumble of traffic perhaps, or trains going by every 10 minutes. I don't have any of that. So I'm very lucky.

Toby Ricketts

Yeah, it is. It is one of those considerations. I mean, I really enjoy living out in the country for the same sort of reasons that there's very little reason that there is noise apart from the current studio, there's there's rain noise on the roof, which is why I'm building the new studio that we were discussing. And the casual logging truck that goes past down the country road that I live on. And planes, of course, as you say, but but living in the country definitely has its benefits for voiceover I think especially now things are mostly remote, you know, and how much of your work do you do remotely?

Peter Dickson

I would say more and more of it now, I think probably, but the majority of the bigger commercials that I do that the higher paying ones, the big agency jobs, they still want to see you in town. And so I go in to London for those. I'm happy to do so because they pay me well. But but all the other stuff, as you would imagine all the kind of jobs that I do for corporate and smaller commercial work for regional stations. I do from here, all of it. And so this rather nice, rather nice lifestyle balance where I go to London, maybe about twice a week, perhaps and the rest of the time I'm here which which suits me fine. I love I love the I wouldn't want to be in town all day long every day would be be too much. I think I've got a perfectly balanced now.

Toby Ricketts

Absolutely fantastic. And did that change. I noticed when I when I had a British agent. They said you know, everyone loves your voice. But the fact that you can't appear in person is a big like it's it doesn't do well for you, you know, you really need to be here. Clients really want to press the flesh, they want to meet the voiceover artist and stuff. And I found that kind of surprising because in the American market, it's almost it's not exactly the opposite. But it's like you can you can do anything online now you can just source connect them to anywhere and it doesn't really matter even for the really big commercials that don't need to actually see you in the studio. Did it's a different city in the UK.

Peter Dickson

No, I think I think the past year has changed the perceptions immeasurably and irreversibly as well. I think, you know, we have had a scramble for everyone to have a home studio in the UK in the USA. Yes, most of most established voice talent had their own studio facilities. Not all but a lot of them did in the UK. A lot did but a lot didn't. And when the pandemic struck, they were no longer able to go into studios in town. So there was a scramble to build home studio facilities. And so they did that and I think that's now become much more acceptable to play Who are the younger producers I work with, for instance, in back three years ago would not be prepared to work with me in my home studio. And most of the studios who I was working with, for obvious reasons, because, you know, they they have their own, you know, their own businesses to, to, to kind of worry about and to maintain. They were very unhappy they would not to sort of countenance clients working with me remotely because there's a it was used to find fault with my audio, whatever it was, for whatever reason, of course, there was no fault. But because they were trying to justify their existence. It's interesting there because most clients now I work with most agencies, I work with a quite happy to work for me remotely. More and more so and I think that's a great thing. Because it widens there also widens their talent pool, because so you could be you in where you are New Zealand are on an equal playing field now with me? No. So they can they can, they can access you as well as they can meet as easily as they can be. So that's, in many ways. It's, it's leveled the playing field for all of us. And I don't think that's a bad thing. I think it's quite a good thing, particularly for the product, the end product of the client love it.

Toby Ricketts

Yeah, absolutely. That's fantastic. And so with your home studio, I mean, obviously, you know, you mentioned they do need to conform to a technical spec, there's still a base level at which it needs to operate on Are you a kind of a studio nerd Do you like to get get you know, deep into the technical stuff? Or are you more of a technophobe, or do you sit somewhere in the middle.

Peter Dickson

Now, I like to keep things as simple as possible, Toby, I think, my rig my setup is here is very simple, I've got a actually just bought a MacBook Air, which is, you know, I love Mac's they work and so and and because I work in mainly in audio. The DM one processor in the MacBook Air is perfectly capable of looking after the standard audio session without too much demand. And I have a you know, I've a focus right to itu here and, and I've got a couple of mics I've got a range of microphones around me I can use for various things. So the reason I did that was because I've got a place in America as well. So I go I did go traveling a bit and I wanted to be able to create the same sound and have the same technical lack of complexity if you like wherever I am. So I just have a very simple setup. It's digital and digital out and my booth is the sound that creates when I'm in here but like when I go to my home in America I just take the same kit with me protect my 414 which 416 shotgun mic which is great mic to travel with because it's so light and it's very robust. You've got my MacBook Air my to ITU and that's all you need really is I can I can create the same audio quality as I do in the studio here as anywhere in the world. Yeah, so I'm a big fan of keeping it simple.

Toby Ricketts

Totally Yeah. And I had that revelation probably about four years ago when I was doing quite a lot of traveling as well. And I had a young like one of the the kind of like one of the best microphones in the world and women use 67 which is like the valve version of the 87 which is my primary mic but it had this huge power supply you had to carry travel easily doesn't travel easy and you need power is the other thing whereas you know if you have a phantom powered mic like before one six not only is it super directional so you can record in pretty much any space you know you can make it work but it's can be you know, bus powered off your off the interface which is powered from the laptop so you don't know You know, I've recorded stuff in the back in the backs of cars and car parks before no mains power required. Exactly great battery only. So it's so that's definitely a trick for and people often do get caught up in the sort of the tech stuff and go down tech rabbit holes of what makes should I buy and it really it doesn't matter as much as it used to because everything is fairly capable nowadays, especially if you go with something that's really tried and tested like a 416 and the scarlet two twos there. It's a great combo.

Peter Dickson

Look, I mean, people the first question, most newbies asked me, What mic do I have? I said, Well, I happen to have a 416 and I've got a m for Sennheiser and I've got I've got various other things in the cupboard I can use but it's not the point. I mean, you know, if you're spending I think I sort of sort of set the bar at about 200 pounds about $300, you know, upwards doesn't matter. I really Yeah, nobody's going to be able to tell the difference unless you're really good. You can spend you know, 2018 102,000 pounds or $2,200 on a UAC seven perhaps but, you know, if you're, if your vocal technique or your microphone technique is not great or your studio doesn't say Write one of these very high, high fidelity microphones like a UID. Seven isn't going to make you sound any better, in fact, is going to magnify any of the issues you have with your with your space or with your technique. So, you know, oftentimes it's better not to have that sort of level of quality in the microphone, but to have something that's just does the job well enough? Yeah, exactly. You don't have to,

Toby Ricketts

you don't have to spend. I found that exactly. Because I recently purchased a UHD. Seven. And I was very, like, I'm very happy with the sound of my booth with the four and six. And I thought, you know, this, this will be like the next level up, and it was kind of a reward to myself too, because I've always wanted one as the iconic, you know, microphone, it's like that you just see someone with that. And you're like, you know what you're doing. But I found that when I set it up, and I spoken to it, it did exactly what you said, it magnifies the flaws in my room, because it's a cardioid and not a shotgun. So it was picking up different ambiences that I didn't set this room up for. So I've put it away for when I build the new studio, and I'm going to tune the studio around that new microphone. But it was a shock, it was kind of a shock. It was I still was formed to that newbie principle of if I buy an expensive microphone, I'll sound better, which is it's not it doesn't work like that it's capable of producing a better quality sound, if everything else is at the same level. But if it doesn't, it just shows all of the flaws out which was a real, you know, it was good to relearn that lesson for me.

Peter Dickson

Well, I'm glad you learned the lesson, Toby because so many of us don't. And we all love we all want to have a you 87 I've never had one never had the need to have one. But you know, I know many of my friends and colleagues do have them and they love them. But he's like having a Rolls Royce. You know, it's the badge and and if you can afford it, yes, I would highly recommend them. And I work with them a lot in London studios where I where I work a lot, but I I love my shotgun. And not normally people do live in because they're very directional. And depends what you're doing. So if I'm doing, say, long form narration or audiobooks, which I don't do very much, but doing so let's say a corporate long form. I will switch into the end for which I've got just up here on another stand. I can pull that down. You see I can do this. Yeah. Or I can use my you can't see it, but I could probably pull it down. You can see my mic there. So I've got a range of things randomly so I can it's horses for courses really but this is this I do mostly commercials and promo so this 416 works very well for me because and a lot of light Entertainment Television. So big TV shows I'll do on that my because it's crisp, it's spot on. It cuts through. It's got a nice, dynamic. And whenever I process it, I do a lot of my own sort of EQ and compressing that microphone. Bar any I've used is perfect for what I do.

Toby Ricketts

Yeah, absolutely. I couldn't agree more. Actually, I've I bought my full review six have you got there in front of you. It's 416. It's a vintage four and six. I bought it actually on Ebay. I bought it as an experiment because I was using nomen K mid fours, which are like little pencil. Yeah, but they're still cardioid. But they were very detailed and very pop sensitive. Like I had to have three or four pop filters between me and the mic because they were so sensitive. And they didn't travel well. And they were costing a lot to maintain because they had some components that were sort of getting, you know, they were vintage mics as well. And so I thought everyone's looking at the four and six, I'm just going to get one secondhand and see if I like it. And it's arrived. And I've been using it for that length of time. And every time I switch to something else. I just want to go back to it because it's so dependable that the self noise is so low for traveling. Like I've chucked it into suitcases. It's gone. It's done. Yeah, 10s of 1000s of kilometers with me. And it's it performs like a brand new and even though it's about 30 years old. It's just It astounds me How could these mics?

Peter Dickson

Now let's talk about mic position. Toby so you I'm, I'm probably working with my mic right now where I would normally work down above me toward pointing downwards. Your your mic is pointing upwards. So yes, which is best.

Toby Ricketts

And I know I when I first chatted to Hugh a few years ago, and he saw my thoughtful one six pointing up from my from my desk into my mouth. He was like that's a bit interesting. Like everyone does it top down. And I feel like it works, it can work better coming from the bottom because like it then it kind of gets a little bit of the warmness of chest as well, you know, like it was traditionally used of up above because on movie sets, you know, that was the only place off camera that you could have it. And then But then of course you get proximity effect, the base rolls off and you get you get sort of a cut through sort of thin effect. But if you're doing a nice warm narration, then these mics can get quite warm. You just have to go and get close to them and then watch the Pops and you might technique to make sure that it doesn't. This does pop up a lot and I've got two pop filters on there at the moment and I vary the distance depending on

Peter Dickson

the they do they do pop, I mean, I use mine, I'm just you, I've got a higher above me than I would normally have, because we're on vision vision, but I would normally use mine about here. And so you can get quite close to it and get cozy. But I've got this metal filter in front of it. And the reason I have it above me is because I work I very rarely use paper, I've got a screen a very large screen here in front of me. And my where I'm where I'm looking now is where I have my recording window. So I will sit and probably have that down about here. And I will read off this screen and have one eye on them on the levels and everything and then go back to editing. But I didn't have it there is because I like having it out of the way. And I don't think I don't have to think about the microphone, I don't worry about popping it because I never going to pop it here. Because I'm not in front of it.

Toby Ricketts

I mean, I I started doing it from underneath because I my screen is directly in front of me like I'm talking directly to my screen now. It's one of those big GM wide curved ones from from Samsung. So it's like it sort of fills your whole field of view. And I was worried about reflections from the screen. And like if you get to a screen it reflects back. And the best way for these mics is like they reject 100% of what comes at them from the rear. So my idea was to have it so that the mic was coming straight up from the screen so that it wasn't picking up any of that reflection. But then that's right where I'm trying to read so I'd moved it down so that I could still I could still gesticulate and still have a clear field of view. Basically that was kind of my your script.

Peter Dickson

Do you still work off paper? Do

Toby Ricketts

No, no, no, it's all completely digital. I have a printer, which doesn't even work. I think I haven't printed something for a very long time. So

Peter Dickson

where is your script? When you're really good on the screen in front of you? Yeah, exactly. Yeah. Right, you split the screen between your script and your and your recording window.

Toby Ricketts

Yeah, well, actually, to get super geeky on I've got the I've got the Asus Zenbook laptop, which has got two screens in it, it's got one on the keyboard, and then one up, and then I've got this external screen up there. So instead of having a screen which goes left to right, I've got a screen that goes up to down. So I look down on the desktop and I can see my zoom window or anything live stuff in the main laptop window sort of down here, I've got the recording windows, making sure everything and then the script is directly in front of me. So I'm predicting straightforward, and then the camera up there. So I've got this kind of like look up look down system, instead of which is great for like your mic technique. Because if you're turning your head around there, you can hear that you lose the crispness of your voice, etc. So it's better to dance down than it is.

Peter Dickson

So always want to keep, you always want to keep your head at the same distance from the mic and the same position Exactly. Throughout the whole process. And so I always think it's very important. An old engineer in London always taught me long ago, Mike positioning is one of the keys to getting this right. So you once you've established your mic position, I put I'm very foot I'm anal about I'm fussy, so I will spend ages. So it getting it in the right place where I feel it's not obstructing my field of view. And I'm feeling on the right distance from it like a hand span away. And I'm not going to pop the mic, so I don't have to worry about that. I take my cans off, actually, I've got a pair of headphones here, which I used to, you know, set, set things up with, and I can hear it. And once I'm happy with that, I've put that I always put them away, and I never use them when I'm recording, I'll always sit here and I'll go, right, I'm confident that what I'm going to do next is going to give me a good result. And I'm happy with the position the scripts in the right position, I've got it on the screen, and I'm recording my audio here. Let's go. And then I ignore all that technical stuff. Because what I'm then focused on is the content of what I'm reading, rather than worrying about the technology or the the engineering side of things, which really you don't want to be thinking at all about when you're performing. Because once you start thinking about whether whether it's right level or pop, am I popping, you know, you start to your your thoughts are with other things rather than the subject matter at hand. So that's the only reason I do that. Yeah, I think

Toby Ricketts

I was gonna say like one of my advices to people who are starting out and building this sort of first studio is try and find a permanent place you can set it up, don't be setting it up every time you need to do an audition because it will you'll have no consistency in your sound. If you do that. You know, it's good to find a cupboard or a wardrobe or somewhere where you can leave it set up so that you do have that consistency. And recently I've been doing this this project for the History Channel voicing a 10 part documentary series. And one of the things I've been struggling not struggling with but one of the things that I've been very conscious of is the need for consistency. And the fact that even if you move something in your studio or you're just sitting in a slightly different place, you'll listen to the two audios from separate episodes or pickups and they won't quite fit together. Yeah, and that's aside from just the normal voice like your voice chimes day to day basis. Yeah 100 days a big thing. So that's what you know, you've done a great number of documentaries, have you sort of rationalized the the consistency and you get back into that same character that you're playing in another episode?

Peter Dickson

It's very, very good, very interesting question. Most of the documentaries I've done have been, I do a whole episode in one studio, and I've never done a documentary in my studio. I've always gone into town to do it. So I've done it in London. And so I leave it with the engineer to try and match the sound. But of course, episode two episode is not so important. But more importantly, you know, when you're when you're in audio books, that's I read my I wrote my own book and read my own my own biography. And that was the first very first time I'd ever done a long form, piece like that. And that was one of the most challenging things I think I ever did, from a point of view of a voiceover and also from the point of view of engineering it because you're right, you come in, you do a day, and and then you come in the next day, and you think, well, I've got to listen back to what I did before and try and recreate the same sound because the listener is going to be maybe going from chapter one to chapter two within the space of 10 seconds, whereas I've had a 24 hour gap. And so I have to kind of be aware of that. And and it's not always easy to do, but you have to, once you've started your mic position, I marked it, I took a photograph of the studio, that this is where my mic is this through my chair is I need to keep that constant all the way through the recording. And because the studio, the walls don't change, that's, that's okay. But I knew I had to make sure the mic was in the same position. I was in the same position. And my script was in the same position and everything sounded the same. And the levels of course, I had to make sure were the same. So it was. So that was a challenge because you're always thinking about the engineering and the the sound and not really initially focused on the words. So once you've got all that sort of sorted out, you had to sort of say, well, let's forget all that. That's when I know that's sorted. Let me focus on the script.

Toby Ricketts

Absolutely. One of the things that I noticed I had this weird resonance in my studio for one day, and I said, where's that noise coming from? Well, I found this but tell me what yours was my was this water bottle being empty. And because it rings he had it that's got a kind of a yes. And just because it was down here and it was empty, it put like a boost in the certain frequency. And it was, you know

Peter Dickson

what mine was? What was mine was and I couldn't work out what it was sounded like it was an odd frequency ringing it was sort of like a, like an echo or some sort of resonance somewhere. I thought it's not in here because this is pretty dead this room. And I suddenly worked out what it was, and it was my old pop filter was made from it was a it was a nylon in a ring rather like this one. Yeah, this is a metal one. So it doesn't resonate. I suddenly worked out that my my voice was hitting this pop filter, and it was going boom, it was a booming a boom I get like a drum head almost like a drum at the end of every sentence. It was what is that? What does that entail on the on this shouldn't be there. And it worked out it was this this old pop filter I had and of course I got rid of it immediately. And I bought this metal one, which is very closely

Toby Ricketts

Yeah, the Stedman screens are available now but they adapt they're very superior.

Peter Dickson

So there's no kind of interference so this old nylon thing was resonating with my breath voice and hitting the mic and creating this odd kind of booming sound at the end of every sentence. You're right about screens in front of you though, you know I was worried about I've got a big screen here big screen here. But this 416 rejects everything from the back and so

Toby Ricketts

this so direction was just amazing how directional they are which is which is great for for spaces that aren't at optimum kind of treatment. Yeah definitely find at the moment I've got a resonant problem with I'm storing a drum kit in this mezzanine floor above and every time I make it I do a really buried with big projection I hear it just going this is the drum hits pick up that sound it's funny but you get sensitive to when you when you pick it up like that. So what does a normal day look for you look like for you at the moment like I mean when I'm tempted to do these pie charts of like when you're a beginner voiceover all your time is going to be looking for work and you know, occasionally doing work and then and then doing editing in your work but when you reach sort of like our level and you're working full time as a voiceover artist, and you're a few years down that track it's less time looking for work and just time doing work you know, so what what is your kind of like percentage that I do still have to look for work or does it all to arrive, neatly packaged in brown paper on your door?

Peter Dickson

No, I, you're right, though the early days, it's a question of establishing yourself and and I'm at a position now where I have an agent, and a fan of several agents when agent in the UK and two in the US. So they bring me stuff. And also, to my day starts like because I come in here and I sit down and I open up my emails and there's usually a bunch of auditions that are required from my US agent. The UK is operates completely differently. The UK agent never ever asked me to audition. So in the UK you don't it's just unreal. Just this is great. Yeah, it's all on demo reels. Yeah. And I'm, I'm, in a way I love I like that. Because, you know, in some ways, I do quite like auditioning, though, because it gives me the chance to experiment and do stuff. Yeah. And the thrill of the chase, and practice and the thrill of the chase. Yeah, and 90% of the time in those American auditions, I never get the gig. But that doesn't bother me so much. I think part I think I've kind of conditioned myself to believe and think that my job is to audition. And that's what the job is. And while you're auditioning, you're also practicing and getting better. So it gives me the opportunity to also, you know, see what's out there to see what people want and understand the client's demands and wishes, and what the current trends are. And so I value that very much Lee, but I wish that, you know, the US would book more off demo reels rather than auditions, when it comes

Toby Ricketts

on, because they used to do that a lot than they used to be more about they did now with with the advent of especially since COVID, it's you know, it's really ramped up in terms of having to audition for everything. And often now, I mean, they, you know, it's like a two page script, we need you to read the whole thing. So you got like, 200 Voiceover artists spending, you know, 15 minutes looking at the script, and you think, Geez, they're only gonna choose one person.

Peter Dickson

I know, just let us why did why did they do the two pages just do two lines, you can tell within five seconds, whether you're right or wrong,

Toby Ricketts

often, you know, the rub is these days is that the client will decide on the voiceover, they want to see the they want to see the entire thing basically produced, it's like walking to a restaurant and saying, I want to taste everything on your menu, you know, just so that I'm sure I'm going to get the right one. And so that's I mean, that's the rationale is that they want to cut it with picture and then show the client and get the client basically all the way across the line before they engage with the voice of Alice, which is kind of putting more, you know, honest back on the voiceover artists in a way. I mean, I do like auditioning, but sometimes it's kind of taking the test when, you know, you do have to record a long script. Yeah, and I'm not sure that time. But that doesn't seem to be reflected in the UK, like you're saying,

Peter Dickson

I do I do question that. Mostly, I say, would really you need me to read all of this? And, you know, wonder whether they? Well, I know they don't, but I just kind of have this slight, slight, slight feeling. They might use it without telling you. But I don't think I don't think that's going to help you do

Toby Ricketts

hear stories. Like I'd never do that on a p2p. But often there's there's a lot of trust is the trust game with an agent. And you know, you have to kind of just put it out there and hope because there's no chance of ever policing it and finding it yourself. It was used. So it says it is a tricky trust game that we often sort of play with with clients. But do you do self agent at all as well? Or do you make everything go through your your agent?

Peter Dickson

Go do some some SELF SELF SELF sort of administered work. But not much. I mean, I I mean, I often find that, well, it's quite difficult to price yourself particularly in in a more complex, complex scenario where they're saying, we want to use you in this territory in that territory. And I could sit down, I suppose, and use the grave of the brain that makes great guide. But time is of the essence and a lot of these things. And they say, Can you can you do this? And how much would it be? And I forgot, I've no idea. So I could work it out. But it would take me half an hour. And I just said, my agent will do all that and they do it really well. And my agent has been marvelous. And most of the time, they they would ask for more money than I would have the nerve to ask for even the ability to score. And so you know, even though I pay them a decent percentage is quite, it's quite good to have an agent because they can deal with the payment of the invoicing and also the recovery of the funds of the funds as well at the end. And so, you know, I'm happy to give it to them. But the smaller jobs are the sort of more basic kind of easier to price jobs. I'm happy to do that directly with clients and I do

Toby Ricketts

see a lot of you know, new talent coming through who may have set up a studio and got the sort of got the job. Thank you As soon as I get an agent, that's it, the work will just start pouring in. So it's probably worth saying that, like, it's not, it's, it's not always like that, that you have an agent, because I've got, I think I've got six agents in the US and New Zealand and I did have an agent in the UK, I'm looking for another one, if there's any agents watching, but like, you know, it's it's, I feel like you're you have to be right at the top of your game in order to just make a living off what your your agent gives you. But often people think that it's the ticket to doing time like that, once you get an agent, it's that you're away laughing. But I feel like that the the new way, especially in the in the US is is for the sort of self agency model or a hybrid next bit that you're doing with where you some work comes from your agent. And then you know, some possibly majority of the work comes from a mix of paper plays, direct marketing, all kinds of you know, there's, I remember doing, you know, webinars on this stuff, and there's this, when you really look into it, there are so many avenues that you can get voice work from, if you really investigate them. And an agent is just one of them, you know, and possibly a dwindling one. I mean, I think there's definitely still a place for agents in the world. But it's definitely not what it used to be. Because now people have their own studios and clients have lower budgets, there's a lot more work around. But I think the the average price of voiceover work has come down probably at the bottom that we that we thought

Peter Dickson

it was oh, no, but I think we're seeing more of a stratification of the market. But where were the top 25th is Asian workers, the top is the best voices, the ones who are the famous actors, the big names, they will always be in that top, top fifth. And then you get lower levels where you get the people who don't aren't big names, they're not the famous voices famous faces, that I'm still getting quite good quality work there, the next layer down and then you will have another layer of the sort of more basic staff and then there's more self administered work. And then there's the, you know, the pay to play sites. And then there's the fiber loss in the very bottom, you know, so there's, there's room for everybody. I'm not not kind of denigrating anyone in his layering. But it depends where you where you rise to. And, you know, you can, you can also work in all these different levels. I mean, I don't work on the very bottom, I don't do any, I don't promote myself on Fiverr, I don't even do pay to play now anymore. So not that I ever did anyway, but greatly, but I've been involved with a few of them. However, I, I don't anymore, because I don't have to I'm luckily thank God, I'm in a position where, you know, I've got enough client I know worked hard. And I've got a client base, that people come back to me and asked me to do stuff on a repeat annual basis. And, and I'm very happy to have that ongoing and that's the ideal position to get to where you know, if you start out on pay to play, and you start out doing five, or you build your, your client base, to a point where you come off those platforms, and you just work directly with those people. That's the aim.

Toby Ricketts

Absolutely, yeah, yes. Someone that's probably sort of transitioning into that into that kind of life, I've definitely found that like, as the years go on, just the level of repeat work comes up. And so you don't need to hunt as much about farming your clients, you know, it's like you turned from a hunter into a farmer. And that can lead to a more settled sort of life where you can pick and choose a bit more about the things that actually speak to you, that you want to do rather than things that you sort of have Yes, because you have to pay the bills or whatever. Yeah, so. So tell me about some of your other interests. It was fascinating doing the research on this because like there's there's a great number of sort of fan sites and things popping up about your career, etc. But you're also you've, you're into aviation a lot. Is that right? You've had a long history. Yes,

Peter Dickson

I guess I know that when I was at university, I joined the by accident, I think more than by design, the university Air Squadron, which is a program run by the Royal Air Force within the universities in the UK. And they have I think about six or seven sites in the UK where universe where universities are and they encourage people to join to Fly Light aircraft. With the view I've got I think it is completely selfish viewpoint from their point of view to encourage you to become a pilot in the in the Air Force, or join the Air Force in some capacity. So yes, I joined the University Air Squadron when when I was in the second year of university and spent three glorious years flying Scottish aviation Bulldog aerobatic aircraft, which was great fun. But I never flew privately after that I just flew through for years, but I've maintained my relationship with the Air Force and I still again in it because I was I didn't join the Air Force obviously I joined the BBC and became a journalist and a voiceover actor. So I but I'd like to maintain my relationship with them so I do help them a lot. I do a lot of award ceremonies for them free of charge. I do a lot of pro bono work with the

Toby Ricketts

Air Force and you can get typical kind of thing. So they give you the occasional plane ride to say thank you. They do they do.

Peter Dickson

I've had a few play, which is great and I don't demand it but I just think isn't they just occasionally said to me, do you want to come and fly in a fast jet? I say, Oh yeah, it'd be nice. I've done a few fun fast jet trips and a few transport aircraft. Yeah, it's been great fun. I love it.

Toby Ricketts

fast jets would be a different experience altogether because we saw aviation.

Peter Dickson

And I flew, I flew in a typhoon and a tornado or which are two of the tornadoes, sadly, has been retired from the Air Force by flew, flew in the last year of his life, which was brilliant. And the typhoon was the Eurofighter, that's a really a spectacular, aircraft very fast, did a performance takeoff in that that was, you know, talked about nought to 60 in two seconds, it was like being kicked in the back by a couple of donkeys. And we go up, we go up to we're within two seconds, you're at 10,000 feet, and then within and, you know, these push the throttles forward in your supersonic. But, you know, it's incredible. And what an aircraft and I have that had to have the privilege of flying in the back of one of those was amazing. I loved every second Ave, I love my association with the, with the Royal Air Force. So yeah, I still maintain my, my, my links.

Toby Ricketts

Brilliant. And you've also dabbled in a lot of TV work, which I wasn't as aware of in terms of like, you know, you've done writing for TV shows as well like with them, you know, TV credits, what are some of the sort of highlights from like, I guess, like, as a bigger question, maybe another question. How does onscreen work compare to being behind the mic and being the kind of invisible TV star, because they're quite different I imagined

Peter Dickson

they are. And I've always tried to be behind the scenes, I never really wanted to be a TV star and never watch TV star never, never really want to be. I've done a few I've done a bit of on camera work. And I do enjoy it, as we said, but I've never sought to be in front of the camera as a sort of ongoing mainstay of my business. We're voice actors, and that's where we like to stay behind the scenes and do our thing without being seen. That's one of the that's one of the perks for me is not being visually famous

Toby Ricketts

Nick market and having you know, well, yes, people know who you are, but they don't instantly recognize you like they would you know, Brad Pitt or

Peter Dickson

so my voice in the UK is is is very well now. I've been doing it for two years. So my on radio and television. So my voice I guess I was told this by a friend of mine the other day said, you know, your voice has seeped into the consciousness of the unconsciousness of the British public. And when people meet me for the first time they say I know you from somewhere I can't quite place where you're from. I know your voice You know, I've seen and then I say what I've done you know I've done X Factor Britain's Got Talent Live at the Apollo all star value fortunes, the prices, right catchphrase, loads of different TV shows, and radio commercials, TV commercials, games, you name it. I've done more or less all of it over 40 years, I've been constantly on on the on all the channels. And so people do know me my voice but they don't know me don't know me personally, or they don't know what I look like. So it's it's quite interesting that you can have that high level profile without having the all the bad stuff that goes with fame. Yeah, exactly.

Toby Ricketts

I was kind of surprised to see how many games you've done. And I was curious to ask about how you see yourself as a character voice. Yeah, I mean, in some senses, like I tell students, all all voiceover work is kind of a character. Like even when you're doing a straight corporate voiceover you're playing the part of the corporate straight voiceovers and how people normally talk. But for his or your game roles, like quite a departure from your, your sort of straight vo stuff like do you do accents and they do do realist voices do you do cartoon voices? Like how what's the scope of your kind of like, your your the range of your voiceover work?

Peter Dickson

Yes, you're right, dude, every voice job is an acting job. And I think sometimes the more and more that people will want you to be you. And I think particularly in commercials, they say we know you have to be a real they have to sound like an authentic person. A conversational style is very much in demand. But in terms of gaming, yes, I mean, I do all kinds of characters. I served on Americans. I've been zombies. I've done world war two pilots. I've been Russian submarine captains. I've done you know, fantasy characters, wizards warlocks, you name it in all ages and different accents. So I do love doing that though. That is for me, pure voice acting. And but it's just An aspect of voice acting like all of it is, and whether it's a corporate voice ever you're right, or whether it's a playing Russian submarine captain, you're playing somebody that's not you. And so I do, I don't really differentiate between it very much, I think it's probably not very helpful. So I think you need to sort of approach every job and give it the what it does, what it's designed, what you what you can give to it. So, I, I'm afraid, I can't really differentiate any of it. But I do love all of it. And probably, you know, I've been I've been a master of all, no jack of none, all my life. But I've always sort of taken the view that, you know, if I was just to concentrate on one thing, say, gaming, you know, I would probably be unemployed now, because these things go in cycles. So I've always likened my career to spinning plates, I've got seven plates spinning, promos, commercials, gaming, light, entertainment, television, corporate, audio, corporate video, you know, animation, you know, whatever it might be. So I'm going to keep all these things going as much as I can, because I don't differentiate between any of them. And I'm not pretending are an expert in all of them. But I think it to have an established career. When I had it, I'm not sure. That I don't think is quite the case now, because people are specializing in when I was sort of going through the peak of my career, I wanted to do all of it and be good at all of it. So I did. But it's an interesting question. Because nowadays, I think, with the advent of availability of people, in Digital Studios, all around the world. So I could people can hire you as well as they can hire me, and they didn't used to be able to do that. So I think nowadays, it's more important to have something one or two things that you specialize in, rather than being the, the jack of all trades and the master of none. So what do you specialize in? Well, it's

Toby Ricketts

interesting, because I've found I've fallen, I've fallen into a few different commercial categories. And I didn't expect to like in terms of like, you know, that there's commercial, which is, which is a category and I seem to have sort of fallen to that one quite well, which just happens to be a very well paying one, which was very fortunate indeed. But within that category, I seem to be hired mostly for luxury cars and watches. And it's weird that I just keep getting approached for those kind of work. And I wonder whether it's because, you know, you do a piece of work, which then resonates with with with any user on your show reel, and so people it gets out there, and then people see that and want to hire you for their one. And so it's just a rolling ball that just gathers snow, you know, as it goes down the mountain. Yeah, all weather, like, my voice though, the character I play for that particular voice of it, you know, does intrinsically link to that kind of like, you know, wealthy men like to hear this kind of voice or like your, your you sound like our target audience, for example, or something like that. So that's been kind of interesting. And, and more recently, I've, I've found that there are these non traditional kind of, they're not exactly categories and genres of voiceover, which is things like meditation, like conference openers, stuff like that, which is, which are kind of new genres which have crept up, and there seems to be people who are hiring just for that sort of stuff, like, especially conference openers, is very much like, there are conference companies that just do videos for conferences, and they often want to hire a voiceover to do their opening. So

Peter Dickson

I mean, the big missions, the mission statement open, like

Toby Ricketts

a three day conference of ophthalmologists in Chicago and they have a video saying Imagine if the world could see it or something you know, like it's that it's that thing that the big start video where brings everyone together and and they usually go that fear fear budget on them, because they're it's only one time use only be seen by a roomful of people, but they still pay quite well, because they have to set the right tone at the beginning of this conference. So but but there's a lot of things at play, like I was like to imagine, you know, that, that I'm at the conference, and the lights go down, and I've got the mic, and I'm talking to an eye, you have to be spellbinding, you have to actually fill these people's hearts with this excitement that they're on this three day adventure, you know, so like, really living those parts, I think is is a big part of of the voiceover thing. And what I like about these micro genres is you really get to kind of crystallize and imagine what the end person is going to feel from this what rather than finish which is very broad, you know,

Peter Dickson

well, it's critical. I think, most newbies to the business say, How do I how do I do this? How do I get more, more auditions, more bookings? I said, Well, you've got to put yourself in the position of someone who's listening to you know your audience, first of all, and as you rightly say, if you're doing a conference opening, you've got to really when you're performing imagine that audience in the darkened room listening to your and you need to know the music track what Now it's going to play out. There's no point in me projecting very, in a big way, if the music is, you know, very minimal and sort of droney. So I need to know what the producer intends the intention of the piece so that it matches the tone. And it's very important to know that because otherwise, you're just shooting in the dark. But you're right. You're more and more in commercial terms, you the producers, the buyers want you to sound like the person who's going to buy the product or service doesn't you know, you have to sound like you come from their world. And getting into that is the absolute key to success. A no doubt about it. You've got to sound like you come from that world, you got to sound like you know, you're talking about. You can't sound like you're an outsider, you've got to know your audience.

Toby Ricketts

Mm hmm, exactly. What else did I want to ask you about?

Peter Dickson

Yes, I'm having another McKellen, by the way. Oh, fantastic. Yeah, we're

Toby Ricketts

nearly out on this end as well. So it's a good time to refill

Peter Dickson

just a small one.

Toby Ricketts

Exactly. What do you have any routines? Do you have any things that that get you into the character because your your X Factor voice I like to, I can very I can instantly hear your X Factor voice before you do it? Because it's so kind of iconic in that way. Do you want to just give our viewers in case they haven't heard what your X Factor voice sounds like? It's alright. It's quite a character that you play like it's it's quite it's almost a cartoon character. Yeah, you know, it's a caricature, if you like it's not

Peter Dickson

a real voice. No, the voice grew from series, one of the X Factor, which was 16 years ago now, believe it. And if you listened back to me when I started, it was a much tamer beast, and it grew to every years. We really did. Yeah, it did. Because the show ratcheted up, and the production values increased year on year, and more money was spent up as it as the show is the format became more successful. ITV, the commercial broadcaster, decided this was a show that on Saturday night, they were going to spend money on. And it was it was a cash cow. And so they chuck more money and more money and everything went suddenly, from the small room to the big room to the big big room, the big studio, the lighting, the sound, the sight sets, all became much more much more kind of elaborate and much more glamorous. And as the shirt as the series progressed, I was, as a viewer was watching it, I thought, I've got to change my I've got to make myself I've got to go with this. So I'm became each year bigger and bigger and Brasher and ended up with me 16 years down the line in my voice sessions, you know, bleeding like a Bond villain from my eyes, and, and sweating. And literally, I had to have studio, whether it was in here or in London, wherever I did the voiceover I used to say to the to the studio people, I said, Look, when I come in, I want this studio chilled. Sure about 12 degrees, because when I'm going to go for it, I do go for it big time, I'm actually exerting myself so much that I would sweat and Puffin pant and go red in the face. And the veins of my neck would would come up and I said, Look, I can't do this in a Hot Studio has to be cold. And I need a towel in there as well. Because I'm going to be sweating like a pig oxygen I did. And so I that's how it happened. So every year got bigger and bigger. And nobody told me to do this. I just took it upon myself because I thought if they don't tell me, nobody gave me any, any guidance or advice. I just started to push the boat out Nietzsche, I pushed a bit more and I'd wait to see if anybody complained. Nobody did. And then it began to get gathered like mosque gathers, like a stone rolling stone gathers mass, it began to go to build its own momentum. And then I realized that people were actually enjoying my voiceover performances. They were sort of imitating me and taking, taking the, the voiceover of the show, as part of as one of the elements of the show. And it was very nice to see that I I just took it upon myself to make it what it was. So I'll give you an example of what it was like there's a big phrase on the show, which which is comes at the end of the title sequence, which usually was a recap of what happened on the week before and it ends with Carl offs, wonderful music, oh for tuna, which everybody now knows. And my famous line was, it's time to face thumb music and then to be a huge action It's a sort of graphic coming through London and smashing into Wembley, and they blister off and in Sparks. And they'd zoom in on from the back of the audience over the audience heads onto the stage, and the show would start. And so that was that was quite something. And I think it was quite, I wanted to make it as big and as bombastic and as sort of ridiculous as I possibly could. And was the show was that

Toby Ricketts

Yeah, exactly. And it's, it must sort of feel nice to be the one of the contributors to an icon, you know, has become iconic in the UK, that that that intro in that sequence, I imagined?

Peter Dickson

Yes, I think, you know, nobody knew it was going to be like that. And when I got the, got the job, it was very, sort of an unremarkable hiring because I was in America and a friend of mine, he was the sound supervisor on a show I'd been doing before in the UK called test the nation, which was kind of like an IQ test show with Philip Schofield. And Anna Robinson, who UK viewers will know. He, he rang me up and he said, I'm working on this new show called What's the working title of The X Factor? Nobody's ever heard of it. And they're looking for a voice to do it. And we can't find somebody that suitable. And I've worked with you recently. Would you like to have a go? And I said, Well, send me send me something. And I've looked at it. And he sent me this. They sent me this Vimeo link, and I looked at it and I thought, Oh, my goodness, this is, this is right up my street, I could definitely lend value to the show. So I emailed him back said yes, I'd be very interested. And they sent me a script, just to sort of have a go at it. I sent him some samples by on mp3, from from America. And next day, they hired me, I got the job for series, one of the X factor was brilliant. And never looked back.

Toby Ricketts

Yeah, the rest is history. And, like, I think I feel like, you know, when you look at great performances that people like, when you look at it on YouTube, there are those you can see the audition tapes for certain, you know, iconic roles as they turned out. And you can always tell that the people are giving more than 100%. Like they're absolutely committed to the character like that. That's the sign of a really great performance is commitment to it to it, which you know, you

Peter Dickson

have to know glad you mentioned that word commitment is the word it is exactly. It's it's a committed committing yourself to the line fully, more than fully.

Toby Ricketts

Yeah, exactly. And it works in other genres like, like, you look at the great news, any volunteers, it's because absolutely channeling, they're completely giving in to the feeling that music gives them and going with it. And it's exactly the same with VoiceOver I find the best performances you give a when you just let go and you go as far as you need to to get the ground.

Peter Dickson

We're not talking about shouting or bickering back there. But like, all performances, you're right. You have to be at one with the script and and be sympathetic to it. But give 100% It's almost like surrendering to it and commit commit to it. Yeah, you

Toby Ricketts

know why? on yourself or anything? No, no, no, it's

Peter Dickson

not, it's not going over there. I'm not I think people may misinterpret this by thinking, like, we need to go over the top. And that's not what it's about. It's about being in flow with the copy in sympathy with the copy, understanding your audience. And once you've done all that sort of processing, then you are committed to and you have a purpose, a sense of purpose to it. But committing to the lines, God Yeah, that's what it's all about. Whether it's a poem or a shouting on a TV show, it's just, it's being in in the right moment and understanding your purpose.

Toby Ricketts

Absolutely. So looking back over your your lengthy career, are there any pieces of work that really stand out for you and stuff that you're really proud of?

Peter Dickson

Oh, that's interesting. Yeah. I did a show, an animation series years ago, called Monkey test and it was was very well received in the UK dinner where that was when I think it did go worldwide actually, because I still get some residual payments from from from sales around the world, but it was an animation series produced by a friend of mine. And it was so well done. It was way ahead of its time. And it was it painted a rather dark picture of Britain in the 1990s but it was still it still stands up to scrutiny today. And it was one of those shows that has become a kind of a it's developed a cult followings. It's kind of like a bit culty but it's it's still there. It still gets shown on youtube if it's a what called monkey do this is that there's episodes on those clips on YouTube You monkey does,

Toby Ricketts

what character did you play with?

Peter Dickson

Well, I played the classically trained actor. Some might say it was, was typecasting. I was a voiceover artist who played the voiceover artist too, who really wants to be more wanted to be a classical actor. And he was always frustrated by the fact that he was always casting in a voice ever Oh, selling products that nobody wanted to buy. So either way, it's kind of art imitating life. And I often think back on that, I think, well, I'm actually I am actually I had that character. I've always been frustrated. I've always wanted to be a Shakespearean actor, but I never made I always end up selling furniture or shouting that cars off, or pizzas or whatever. And

Toby Ricketts

that's hilarious. And it is funny how you end up sort of coming back to those those things sometimes that? Yes, yeah. I've definitely found that like, in my voiceover career, like saying that you're going to do something or making a goal. Just lengthen. It never never works.

Peter Dickson

I never, I've never, you can set goals all your life, but obviously, life will throw you curveballs occasionally and you'll end up going down another weapon. Expected. Yeah, you don't know, never, I've never planned my career as such, I've never had a plan. And people watching this might be quite horrified. And the same time pleased about that. Because, you know, you just got to go with the flow sometimes, and the flow may not take you in the direction that you want to go, but is the direction that the market wants you to go because you're getting that work. No, I just don't, I don't think you should have too hard and fast and opinion about your career direction that is

Toby Ricketts

true, because I was going to say that setting goals at least gives you like the point at which you want to head towards you know, because if you if you don't know where you're going, then you're sure to get there. You know, it's that that whole thing of like, if you're just paddling aimlessly in the sea to nowhere, then you're you're just going to go around in circles. But if you do have that, that kind of island on the horizon that you're swimming towards, at least you'll make progress towards that island. But I think what you say is very true in terms of don't be too hard and fast with I have to do this and I have to do this. Like sometimes it's like if this great role comes up and it's not really in your genre, have a go at it, just do it and see where it listen

Peter Dickson

to what the market gives you, you know, the market will they will decide what you're good at. And if you don't know what you're good at, try everything. But some sometimes, at some point, somebody will say actually, this is where you should this is what you're good at, this is what you should be doing and don't fight it. In the Loop. There'll be certain veins will open up to you and you'll go Oh, actually, I hadn't thought of that. But actually this is working around getting a lot of work in this area and just go with it and may not be the area you even thought you'd be good at. But the market market will decide

Toby Ricketts

oh, there you go. Let I'm typecast as luxury cars and watches some of this is worse because

Peter Dickson

there are worse places to be. And you you you what I like about you is you work in all kinds of territories. You You Are you you've got a you're a master of accents. So you can you can work in the American market and in the Australian New Zealand market in Canada or wherever, wherever else you want to work. So you you adapt your accent Yeah, to the market.

Toby Ricketts

You're funnily enough, my biggest product is being British for Americans. So it's like Americans like me as a British guy. So it's um, it's because

Peter Dickson

it's because you don't sound too British or posh. Yeah, too threatening, or Yeah,

Toby Ricketts

something like that. Yeah, exactly. Like the accent I've created for my British kind of persona is is not actually a kind of a British accent that British people have. That's what it's the accent the American people think British people have got it very JMeter, isn't it?

Peter Dickson

I know. Isn't that funny?

Toby Ricketts

So I know, We're nearly out of time. But I wanted to ask you quickly about some I mean, obviously what what, what how we met and what binds us is gravy for the brain, the wonderful product of the voiceover career platform, which people watching this probably be familiar with. How did that all start? And how did that kind of the grow?

Peter Dickson

Well, it grew from a bricks and mortar business that Hugh Edwards and I started we, well, he came to me, I had worked with you as as a as a voice actor, and he was a director on a couple of games. And he said to me, you know, I'm fed up working with no, it wasn't working for me, but he said, um, there's a very small roster of people I work with, and it's quite limiting. In London, and, you know, it's an I try, I've tried, he said to bring new people in, but I ended up hiring people who have never done games before and they come in and they don't know what they're doing and I'm doing and they're practicing in front of clients. And that's not ideal when you've got somebody from Sony sitting in the in the booth and you're floundering as a newbie, not knowing what to do, because the the skill sets required for voice acting in games is quite different from the ones you need to know about for, for instance, doing a promo or commercials So he said to me, how do you fancy creating a course for people to do to do to learn how to do gaming voice? I said, Yeah, that sounds like a good idea. So we created this course, a bricks and mortar course for no more than about 10 people. And we ran these on couple of Saturdays every month in London, we hired a studio, we advertised, people came, and they absolutely loved it. And it was it was it was tiring and exhausting and time consuming. But we enjoyed teaching. And so we then reached the natural conclusion as you would, where we we'd like to be more demand than we could feel filled. So we wanted to reach more people. And so the only way to do that is to go on online. So we developed a rudimentary, it wasn't called gravy for the brain back then. But it was called something else. But we had an online course as well as the bricks and mortar course and, and then we thought, well hang on a minute, we could branch this out into other areas of voice episode, corporate, commercial, and then teach Studio, you know, building and engineering and all the rest of that goes with with with their voiceover career and we so kind of grew sort of exponentially from that point. And gravy for the brain was born. Not not not the, the name actually is quite interesting, because it was it was born out of the desire to create an online business that would educate people in all kinds of things, not just voiceover X was going to be a platform that could teach you how to do you know how to knit or how to make pottery or be a waiter or whatever it might be. So grieving for the rain was the sort of umbrella concept. But then we thought we know nothing about pottery or waiting a table. And that was a bit too sort of vague. So then we would be really crazy, the platform the and the URL and the name so stark. And people always ask us why why you call grave as the brain? Why is it not got any voice ever reference? And that's why because we were intended to be a much broader church than it eventually ended up but but in a way, you know, graves The reason it's so unusual name that people you know, remember it?

Toby Ricketts

Yeah, yeah. Which is kind of the most important thing these days in the in the sort of the busy sea of the internet, trying a catchy thing that people can just remember which they've seen somewhere. Yeah. Yeah, well, that's fantastic. It's so similar to your original courses to the voice academy that I run. And the thing that I, I always I get so much energy from is the fact that people who do come on these courses and people who braved the rain, it's such a thrilling job in a way like when you have a go at voiceover and especially in the bricks and mortar studio, that's a really fancy studio, and there's people listening and everything. It's like an adrenaline rush the same as going in a fighter jet or something like it really, really is. It moves people like to their to their core,

Peter Dickson

oh, um, we've had people crying and our courses, not online, I don't see that. Most people are crying. But I don't know why they cry. But they came into our into our course. And what we used to do, this was a really fascinating process. We took 10 People in at nine o'clock in the morning in the studio, we said $7. And here's the script, it was a piece of gaming copy. And as we asked each of them to go to the microphone, and read the lines, and we recorded them, which they did. And then we took them through a whole process of teaching them how to do what they needed to do, how to create characters, and they we would do workshops with them and talk to them about committing to the line that we talked about earlier on and being full of purpose and commitment. And at the end of the day, by five o'clock they'd been through the wringer and, and had learned an awful lot in those those hours with us. And then we got to do exactly the same copy again at the end of the day. And they both they all read the copy the end of the day and we recorded them. And then by six o'clock the engineer had chopped by all these pieces together back to back each each person 10 times. And we sat them down in a comfy chair is it now to demonstrate how far you've come in these eight hours, I want you to sit down and have listened to your initial performance back to back with your final performance exactly the same copy. See what you think. And that was for me, the the real lightbulb moment for for me and for them because they listened to their initial performance which was work on like, it was all the right words in the right order, but no purpose, no commitment, no intention. And then the second reading In most cases, was so dramatically different, that they just blew them away they thought and every, every time we human, I would sit and watch this and listen. And we'd see their faces just go, Oh, my God, this is exactly been a fantastic experience. And we we really understand now, what you mean when you say commitment, purpose and understanding of the copy and getting into the character. And so that contrast was so stark, that they went away, and they never forgot.

Toby Ricketts

And the ability for them to take that skill into their own lives, that's the big thing that I find like that people suddenly have control over their voice, which they didn't. And when they arrived on the course, and our voice is what we used to communicate with all the other humans who we come across, like it's their primary communication medium. So I feel like it's so important to learn how to use your voice effectively.

Peter Dickson

I can agree, yeah, and to and to be a good listener, as well, because, as an actor in gaming, you never ever in you're never very rarely, when you're performing. In soloists, you're always in the studio in your own invariably, but you do see the other characters that you're sort of your your lines are against. And I always encourage most of the students in our courses to, to understand the context that they're in and to read the lines into the of the previous character you're working against in your head. So you can well before you read your line, you read the the other characters line that you're reacting to. So the you you're just not, you're not, we're not talking in a vacuum. As such, we are reacting off what they've said. It's a genuine, real. So it's genuinely you're listening in your head to what the other character is saying. And then you go there, just read your lines and ignore what they've because you need to know what's gone before.

Toby Ricketts

Yeah, absolutely. Yeah. Fantastic. Well, I thank you so much for for staying up and indulging all my questions. Have you got to chat about voiceovers? Well, we haven't covered that you wanted to cover?

Peter Dickson

Well, let me submit a few notes. I'm just going to say very quickly go through. Yeah. Right. So. So I'll just go through this very quickly. There's a scramble to home studios home studios are now the thing everybody wants them. Everybody has them people are comfortable using them remotely. The USA UK differences are quite stark. The UK is now caught up in the USA. So most UK, voice actors have home studios now and producers are happy to employ them from home. Remote studios are now here to stay. So that's important. So studio quality your own home studio is very important. So pay attention to how it sounds. If you don't know how it sounds, ask someone Rob be gravy will help you to iron out any kinks in your studio sound. You need to get connectivity working. So whatever you choose whether it's source connect or ipdtl, or whatever it might be, you will need. Now that ISDN is now defunct and dead, you will need to have a good broadband connection and

Toby Ricketts

be able to know how to use it know how to use. Yeah. And now how

Peter Dickson

to use more than one piece of software. So have several several beating or be proficient in several. So I've got three here got source connect ipdtl. And I also use other proprietary software that I can link to other studios with

Toby Ricketts

this video call and session link Pro and there are clean feed there's so many feeds

Peter Dickson

Very good. Yeah, yeah, they're all good. They all have their drawbacks. Source Connect for USA standard is the Yeah, is the one they want. So yeah, you can also you can get source tech standard, I believe on on a day to day basis as well.

Toby Ricketts

Yeah, this is a subscription based I think it's like weekly or monthly or something. So it's just not part of the session fee really, you could

Peter Dickson

just and the reason they want that is because the algorithm is different. They want that there's a stability with source connect standard that they're using with the free version that you get good stability on the on the signal. Demos. Interestingly, I've noticed that agents are happy to have longer sequences on demos, commercial demos particularly used to be a trend where you have 10 seconds, even shorter snatches

Toby Ricketts

down to about four seconds. It seems their demos are so quick.

Peter Dickson

But it's going the other way. The the trend now is to conversational everyday voices so they want to hear your want to hear more, maybe 15 or even 20 seconds. Which is a trend apparently narrative deliveries probably more narrative delivery. Yeah, longer demos in every genre so used to be you know, you demo. We've been there longer than a minute now. They're getting one minute nine minute 30. And for sort of animations and for corporate, they want two minute demos. So they're getting longer. conversational style very soon still much at the forefront authentic voices. Yes. So, as I said earlier, because producers can hire people from around the planet they don't want me to do in Australia or New Zealand voice accent or whatever it might be. Other than your case to Tony, Toby, you're British voice is so good. People love to hire you. Real accents are very much. And also non binary accents. I see a lot on scripts

Toby Ricketts

that is so different. The inclusivity is a huge thing now.

Peter Dickson

I don't. So I've seen a few auditions come in, where they don't want you to sound too masculine. They don't want the deep sort of masculine voice, they want something slightly non binary. That's an interesting trend.

Toby Ricketts

And also, there's this trend towards like accents to that. But then they're not. Exactly yeah, it's accent from nowhere sort of thing, which, yeah, so I've specialized in over the last few years. But

Peter Dickson

where do you where do you place your nonspecific accent, it's sort of halfway between America,

Toby Ricketts

yeah, to mid Atlantic, but sometimes they want they don't want just British American, they want a bit of Australian in there as well, or sometimes a bit of Chinese, for example, like English as a second language, as well as the British and the and the American, which is kind of which, which is usually a case of just flattening the vowels and making it a bit more percussive. So it just sounds different. But I'd like to stress in my I did an excellent webinar earlier this month, in terms of like, you can't just pretend like you know, the accents and smash them together. Because it sounds like Dick Van Dyke and they're above, it's like, it just sounds all over the place and kind of awkward. So you have to stumble with doing both of the accents. And then just subtly choose to go one side of the line or the other on different lines, just to keep it sort of interesting sounding, you know. But it's a very interesting new growth area, this whole global accent thing, because of the, you know, international companies and corporate interests, having bases and lots of countries around the world wanting to do one video.

Peter Dickson

Yeah. So looking into future trends, I think, certainly authentic voices, or people who sound authentic, as you, as you've demonstrated, you can do are definitely going to be hired. Auditions, if you're auditioning for work, I think, because now we have the pay to play the numbers of people auditioning. And I wouldn't be too concerned about that, because 90% of them, you know, probably aren't going to get hired. So if you're good, you're going to get you're in the top 10%, you're going to be going to be at a chance of being hired. But I think your auditions need to be more daring and more different for everybody else. So you need to find something in the copy that will enable you to stand out. And be yourself. Don't just read the words, perhaps do one take where was the entire script as it's written, and do another take, which is your interpretation of that copy and humility.

Toby Ricketts

Yeah. And Mark Roy, who I interviewed last month, his big thing was just be noticed. Like, it doesn't really matter what you do with the copy because it's going to change in the session, but get noticed. And if they like your voice, like they'll, you know, they're hearing 200 people read the same lines, do something different. Yes, such good advice.

Peter Dickson

You're going to jump you're going to jump out at them. So yes, yeah. So humanize it, personalize it to your own way and try and again, but that making overacting but make it sound authentic and but but do your own interpretation.

Toby Ricketts

Or be yourself like really honestly be yourself because the more reviews

Peter Dickson

the more of you that shows up in your reads the more you'll book

Toby Ricketts

totally Yeah, absolutely. I definitely didn't intend this trip. Well fantastic. I mean it's it's Merry Christmas again, I've got one sip left. It's been able to catch up and what does the What does Christmas look like in the Dixon household?

Peter Dickson

Well, I'm still I usually go to Ireland where are where our families are from, but I won't be going this year because of travel restrictions and various other family issues but I will be staying at home with my wife my son, my two sons are coming to stay with us so it will be four of us Christmas Day and New Year. Who knows I never planned anything so fantastic. I usually I usually don't go out on New Year's Eve because it's usually chaos but I will I like staying at home I like to fire and and have a nice have a whiskey and stuff fairly quiet New Year's Eve usually and and then wake up on New Year's Day. Rather smug with myself that I don't have a hangover. Well, fantast anyway, very much. It'd be it's lovely Christmas. Thank you for asking me. Speaking. Indeed. Cheers. Cheers.

Interview with Character voicing legend Marc Graue

Mark Graue is a legend in the voice industry, growing up in Hollywood around the movie studios, and now with his own studio in Burbankwhich has seen some of the biggest stars on and off the screen, grace it’s walls. Today on VO LIFE, I chat to Marc about:

 

-          How people are now recording from home has this affected your voice studio business

-          What are some tips for people recording at home?

-          What separates pro talent from amateurs with home sessions

-          How do you see yourself as a voice actor?

-          Is versatility the key to characters?

-          How has the role of actor changed?

-          Do you have a bank of characters or customize the voice for every gig?

-          What are the classic levers we can pull to create different characters?

-          How should people approach casting in the modern context?

-          Why you should listen to direction in the session

-          Be prepared but not rehearsed

-          Is doing voices still fun after 50 years?

-          How did you break into the industry?

-          Working hard vs being ‘discovered’

-          How to get noticed in your auditions

-          The difference between doing a voice and being a voice

-          The state of gaming VO

-          Is it important to play games to understand them?

-          Video games and voice health

-          Why listening is so important as a voiceover

-          Where do you source work?

-          Agents and the union

-          Are videogames casting and recording in house?

-          How to bring realism to videogames voicing

You can find more about Marc and his training at https://www.marc-graue.com/

Here is the transcript:

Toby Ricketts

Welcome to gravy for brain Oceania and VO life. This is the chat where I talk to the big names in voiceovers, the movers and shakers, the people who are really making things happen. And today, I'm so excited to announce. We've got a 35 year veteran in the industry. He's got a studio in Burbank, California. It's a total industry legend, a voice coach, winner of voice of the year, the one voice Conference USA this year and is about to be inducted into the savez Lifetime Achievement Award Hall of Fame. It's Mark. Don't introduce myself. It's Marc Graue. How are you doing?

Marc Graue

I'm doing great. I was thinking, Who is he talking about? Wow, I had no idea. I had all that going for it ask for my money down it. Exactly. Yeah.

Toby Ricketts

I didn't even get on to the second page. How you doing there in Burbank?

Marc Graue

I am doing so well. Actually. It's life is good. Yeah, absolutely. It's the world is a little topsy turvy and kind of upside down, as we all know. But as far as the voice voiceover world, it seems to be going very well for a lot of us, for most of us actually disappears. But it's yeah, it's good.

Toby Ricketts

Absolutely. Yeah. How's the the COVID sort of end the work from home thing. I mean, it's been great for voiceovers that already work at home. As far as studios goes, it put a pressure on you in terms of running studios?

Marc Graue

we still have larger set like a lot of localization and localization being where they'll take a Korean Chinese, just whatever it may be, whether it be a game or Netflix dubbing, that kind of stuff. And we'll go so there's still a lot of that. The studio has stayed busy, we're approved, sag approved for COVID. So we even have electric motors on the microphones, stands. So the engineer doesn't even have to go in, he just pushes go up and set it do all of those good stuff. I've never even heard of such a thing. Yeah, it's good. So it's good. It definitely if nothing else, for people at home, it certainly is up the ante meeting that where you used to have, you know, like a crappy USB mic or something. Now, people are actually who I need to kind of jump on the back and get upgraded a little bit. And and they do they're still, you know, that element of people that don't assume that it takes, you know, virtually no investment at all. It's like, well, you know, is there any way I could do this on my phone? It's like, well, yeah, that's, that's gonna go really good with a big client. You know, they hear me now. You know, but I think I think a lot of people have, you know, they really have upped the ante a bit at home and you're noticing more and more copy coming across with actual specs from the client, if you're recording at home, this is what we would like to see you have large diaphragm I can do even to like, you know, like, like a u 87. Which is pretty cost prohibitive for most people. But you know, what, TLM 103? What kind of mic pre are you using? Don't want to, you know, to to, actually, here are some traps stuff in front of your booth with no, you know, no speaking lights, speaking being very loud. The thing is to also in this room, if you have source connect, use it first Do not wait for a session and then go, Oh, I've never actually used it. Because that's not that's not the time for a tutorial, I've actually seen a couple of clients where the VO guys have lost the gig, because they weren't, you know, it's not it actually what they're doing now is they'll actually want a snapshot of your source next showing that the port is open meaning that it's been forwarded it's all up it's running, because I can't tell you how many people will I downloaded the program and it's like, yes, but it doesn't it looks nice, but it's not doing anything.

Toby Ricketts

It's not Skype and Skype. Yeah, I've heard that there's a worldwide shortage of Sennheiser four one sixes for that very reason that everyone's scrambling

Marc Graue

you know, it seems like there's a shortage of everything at this point. You know why I can't why there would be a shortage of that I have no it's like yes all of these people in the meeting when I need it for 16 Oh my god there's 1000s of them you know it's like they're at the door was George's shotgun mic I evidently there are there are shortages of all kinds of things seem to take a little bit longer to get but it's you know, the thing is too is you know your stuff know your system know what's going on. So that that becomes its secondary it's no different when I'm coaching for that becomes muscle memory. It's like you're not even thinking in redundancy is not a bad thing. If there's an issue with something if this isn't it, have a plan okay, you know what, I've had that happen where source connect just would not work. We tried source Connect Now that work. I've had other sessions where it wouldn't work at all ever. This is unusual. I didn't know I guess there are two different platforms it sorters connect one for PC and one for Mac. And if you have them interchanging with each other, sometimes there can be issues I guess with went because it goes to their servers. And so I've had So where it's like I know tell you what, why don't we do a zoom session, you can direct me. And I'll just track the sessions in Pro Tools and send you the session. Oh, great. Session saved, you know. So that's that's all just

Toby Ricketts

redundancy is one of the things that really does separate the sort of men from the boys if you like in terms of like being a professional voiceover artist, because you, you've been around long enough to to know what can happen in the session. And you don't want to do that again. So you always have a backup plan, like having a second interface. Because I've had two interfaces now that have spontaneously you go to turn off. It's just there's just no sound.

Marc Graue

I don't know what happened. That's, that's brilliant. That's I even at the studio, I've always even if it's a very seasoned engineer, been there 20 years before you'll go home, even check, talk back. I'll give you a great example. We had Bill Shatner now, actually, Bill now is great, because he's been in so many times, he's fine. And But initially, we were just a bit touchy about things. And so that's not an individual you want to go. Whoa, this isn't recorded right now. It's like, no, no, no, no, no. What had happened was we had the clients come in, and of course, because it was William Shatner, and we've got a room full of people in the control room. Someone did come in, set their briefcase down on the talkback button. Well, unbeknownst to me, I'm up in front of the sweats breaking out going, God, there's levels. Like, can I hear anything anymore? We're checking the arms. Oh, my God. Okay. And it's like, you know, it's Shatner sitting there, you know, are we ready to go and it's like, and then I've, you know, like, I'm getting right on the verge of calling by Bo takich. To get in, you know, look, we're gonna have to do so they're moving to another room and turned around and went, Oh, we were right. So ever since that we know how things around the target that you can't do that.

Toby Ricketts

So yeah, in a sense, like problems like having having issues in the booth like and things crop up, like that is the best thing because it makes you that much stronger every time I find like, as long as you do learn from the mistakes and and put things in place. And like my mind traveling kit now has so many little solving connectors, tape and problems and solving stuff. You know, it gives

Marc Graue

you a beautiful set of veins in your forehead.

Toby Ricketts

Again, a receding hairline and grayness. So, onto the onto the sort of the voice area, you are very sort of legendary as a character was such a huge sort of collection of voices that you've that you've created and curated over the years, is that sort of how you see yourself, do you do commercial sort of straight stuff as well, although straight stuff is kind of a character as well. You've put yourself in the industry?

Marc Graue

Well, I mean, primarily character stuff that's always been the running gag is I never play the guy next door, I'm usually the guy that kills the guy next door, you know, which is fun, you know, the lobby even have a real that's just evil guys, because I do a lot of that. But it's it's a primarily character. I mean, the, you know, I do have commercial clients that I work with gotten, you know, on a consistent basis. And, you know, like, we were just exchanging that story, which is coming out for Toyota. So, but you really, it's just being prepared. I'll give you an example. When I was booked for DCS legends of tomorrow at a TV show your that should be again, I'm thinking Oh, okay. And obviously, it's probably a woman who's busiest and it's on a federal clock, you know, galley chi and stuff. And I go in, and it's an homage to ET, and it's this adorable little character named gumball. And all it is is nine pages of ADR and every single loop says effort you know, and I'm thinking he should have got the right guy. Did they misspell? You know, is it misspelled something? It turned out five, but it was definitely you know, shakes the cage a little bit. You feel like this is not really, you know, the other stuff where it's like a no brainer, fine. Yep, let's do it. And I mean, my direction is usually can you make him sound like he just killed this person and eat his bones? It's like, Oh, okay. You know, you really should quit living in your mom's basement discover curls. But anyway, sorry.

Toby Ricketts

Funnily enough, I looked, I looked at one of those clips, just as preparation for the interview. And I was thinking, Is that is that mark making the noise for the little T things? And it was, I mean, I guess that is the key to, to, to being a character voice artist is his versatility, right? I mean, it's being able to really take on anything and not just have a go at it, but like, give it 150% 200 million

Marc Graue

you always have things that you're much much better at a great example is kids voices. I can't you know, me doing a kid's voice sounds like I'm trying to lure them into the van with a candy bar. Not going to work. So usually that kind of stuff I'll pass on because there's people that just nail that and are spectacular. And you know, another thing you know if it's in your wheelhouse The interesting thing too, is we've now gotten to a point where we're so segmented and I mean, if it's, you know, a an Asian voice than it has to be an Asian American actor, which I understand that but at the same time me acting is acting I mean, that's why you're being hired as an actor to do different, not maliciously, I don't mean NetBeans spirit or I have just recently done a project was pretty big. And they had me speak Cherokee. And they had a guy on the line that said, Can you so I did. And the heaps in American Union he goes, Wow, that was amazing. It was honestly I would know I be he goes, that was great. And I go well, thank you so much for being there. I was kind of cloning what he was doing. And somebody posted that in Boise, Idaho, Cooper hit the fan over that. It's like, How dare you? You're not an indigenous person. You bastard. That's Deadites typical white people like you that didn't was think, Whoa, whoa, I wasn't malicious. It's not. Well, you should have been it was like, but I'm sorry, when you've got a large company on the line. This was initially begins with D. It's not like you go, why not doing that? Get a? I mean, it's like, you'll go Oh, yeah. Okay, whatever you guys want either pay me a lot of money. And it's like, so I know, in retrospect, I guess I should have probably thought more down those lines now that I've been doing this something that that didn't, didn't used to be a consideration. And I don't mean that from a mean spirited aspect. I was just like, Okay, it's an anti job. Yeah, yeah. It's

Toby Ricketts

something I think a lot of us have wrestled with in the in the voice industry. And that the the role of actor has changed from you know, someone playing someone else to sort of like it has put restrictions on who you who you can play. And instead of just having a go at it, there's all these other considerations, like, have they tried to source this from a legitimate source? Is there some kind of bias involved, which makes it so much difficult, more proposition, you know, that the kind of brief has changed as far as

Marc Graue

everything varies very much. And you'll even see that in the in the actual copy direction, saying specifically what they, you know, and to me, I mean, I understand that or, or don't understand. But I think sometimes you can put too many rules on things. And I'll give you a great example is, evidently with the Academy Awards. Now, at least, I believe it's 20 to 25% of the cast has to be under everything, and I get that I understand. But what's happened is writers are going but now I'm going to I sit down and meet rather than letting the creative I have to go, Okay, wait a second, I have to do this and this and this. And there's now very specific rules I have to play by rather than just writing whatever's coming from my heart. And I don't I can't imagine, you know, a black individual and Asian American, I mean, all of those things. They've dealt with ridiculous shit. No doubt I I'm not trying to parlay that make that small by any means. It's just find the it's probably very rough, though, for a writer, you know, somebody had mentioned like, Well, what about you know, the godfather? I mean, it's an Italian family. How am I supposed to do you know, and I mean, it's just a story is a story, you know, and the thing I think we're starting to, you know, we all are humans, we all you know, kind of walk up right? We have very similar interests, we fall in love, we fall out of love, we get our feelings hurt, we don't get our feelings hurt. We're striving to do well for ourselves and our families. And, you know, when there's so there's kind of a common thread and sadly, that common thread seems to be kind of dissipating and very segmented, you know, I just like I was laughing talking to somebody the other day going, when it's gotten to the point where he should be able to buy a keyboard that has a fuck Yuki. You know, which is sad, but true.

Toby Ricketts

Yeah, absolutely. So I mean, and the tricky thing, I'm just just to do this a little bit more is the is the is how some of this appears to be like retrospective like and I feel I felt for The Simpsons voices going through that controversy about 12 months ago with like, having to apologize for characters they played decades ago, when times were different and and being accountable for that in the modern day. Seems a bit rough. I mean, I guess they can they can say like, we won't do that again, because we realize now as you know, in the Hmong context, it's it's insensitive. But yeah, that's that's kind of a tricky. Yeah.

Marc Graue

Well, at the time, it wasn't, it was acceptable, and it wasn't meant in maliciously at all. It wasn't like, oh, well, here, this other person people off it was like, you know, it was like, oh, okay, sure. All under the care. I mean, you know, look at that, you know, even going back to Mel Blanc with things like, you know, Speedy Gonzalez and stuff. I mean, now Oh, my God, of course not. But at the time, you know, and things have changed, you know, very much. And again, now, you know, I'm not Hispanic, I'm not Latino. So I don't know how that affects, but as a white guy, I never looked at that as like, ooh, that's where that's bad. Or that's, you know, that's Mexico. We just thought it was a cute cartoon character.

Toby Ricketts

Yeah. So onto cartoon characters. And I mean, you know, come out with a broad range of characters. Do you spend time kind of like creating characters and then putting them in some kind of bank? Or is it always sort of on the fly and you're pulling different handles, depending on what the gig is?

Marc Graue

It really depends on what the gig is. And where I mean, you have an idea, I call it roadmapping copy direction, and I know they'll probably get in trouble over this one direction, though, is is so specific. Sometimes I always look at it liken it to Pirates of the Caribbean where well, it's not exactly rules. It's more guidelines and Really, I mean, if you've been doing this a while we've all seen or heard a spot the direction was very specific. And you were hurt or sad when really that's where they were, that's not even close to what the direction was. So if I think a lot of the time you know from your heart you know, but but look at the copy look at the you know, it's that classical knew who are you speaking to? How many people but but that point, how is it written? Is it written, where it's kind of, you know, smart as is written like a TED talk, where you got the mic coming down, and you're very passionate. And, you know, it really depends on the style of stuff you're doing commercials are all a call to action, CTA they want you to do something, they want you to go to the phone, go on the internet, get off the couch, buy something. So leave me feeling good. I mean, even the spots that run here with Sarah McLaughlin, and you know, that awful spot with the dogs and they show him what it's like, and you're $19 a month, by Biffi, a third leg so he can walk in a circle. I mean, let's try that. I'm sorry. That's terrible. But the thing is, again, it's very awful. It's a but here's the solution. And here's the end, even childhood cancer. Here's the problem, you know, your St. Jude's, it's like it's terrible. But you know what, here's the solution. And so you're leaving me feeling good. Same thing with with, you know, whether it being animation or video games, you need to connect with what that audience is, if it's a much younger, sweeter, you know, very, you know, like a kid's thing for Nick Jr. for Disney. It's very sweet. It's very non threatening. We years ago had done Hulk Hogan's rock wrestling. All the wrestlers and a brother, this is what we're gonna do. All right, we got to find the bad guy and stop them. And they don't got this, you know, so the wrestlers came in, they did 26 episodes, they went to test it and all the kids are going mommy's y'all. Hey, listen, you should. So they had to recast the entire thing to tone it down a bit, because it was it was just too intense. You know, so hit him, you know, things have changed. I mean, that's changed drastically, you know, as far as you know, this style of stuff and language and all of that kind of thing. But it's really, it's just identifying with that character and the personification of physicality. Absolutely. I mean, I'm all over the place. It looks like I'm having a seizure or something. You know, but it, you know, that comes through, it's like, I tell people, you know, if you put smile on the copy doesn't mean okay, I'm smiling. Now. I know physically smile. Okay, there and that will come through your voice. Hmm.

Toby Ricketts

What are some of the other the classic kind of character levers you can pull? I know, you do a great YouTube video where you take a red character, and then you make him like a little guy, and then you become a blue collar guy. And like, that's one. So Libra is sort of like age and size. Are there any other kind of obvious levers that when you're trying to tweak a character you can explore?

Marc Graue

Sure? Well, I think I think again, um, attitude for one, you know, age also, I mean, the thing is, there are such subtleties within like, age, people go, okay, he's an old man, they immediately go to you know, yard kind of thing or a gets even more not get out my yard, you know, kind of thing where it's, you know, it's, it just depends. But most older people now don't sound that way. You know, know, if it's a cartoon, a cartoon is just that it's an animated character. So sometimes they want that there's a lot of time you Adult Swim stuff, they want much more? They want realism. So what would it what would a person that age, sound like? And again, it's, it's sometimes sticking with what you do, like, you know, I'm an older guy now, obviously. So like me doing an 18 year old boys, it's not gonna happen. You know, it's just, it's better to pass. I mean, you could try and debit, it's just, it really isn't going to work for that, you know, so why, why waste the agent's time and a client's time, you know, but at the same time, I love it when they're very specific and go, well, the age of this character is 43. I'm sorry, that we got your idea was great. But it was definitely pushing 44. I mean, it's like, well, you know, there's not that many differences in certain age, you know, areas like that, where it's like, what's the difference, really. And really, it's, you know, the key now, especially, is to do something memorable. Because everything I come from an era where we still use like voiceover gypsies, you'd go to casting directors office, you'd go to your agents, you'd go to the buyer, and you'd actually as you made the rounds, you'd walk in the casting director Hey, Mark, how you doing? Well, we work together on Oh, yeah, and foots in the door. And you know, now you're relegated to being an mp3 so that the essence of you needs to shine through that mp3, you're not there to work the room, you know, so that when they hit Play show, even in your slate, and I don't mean going off on some you know, I've heard people where the slate I think was longer than the piece itself, but just like hey guys, how you doing great character, you know, hope I hear from you, you know, I'll shut up now. Let's get on with this. You know, and give them a few different tapes. You know, give mix it up a little bit. Look at an audition. That's Your chance, as you know, monologue night on camera school is like, hey, let's give it up for it. You're up in the light comes on, it's yours, you know, so So you That's your chance to bowl them over, there really isn't any right or wrong. It's what you feel you should do. That's what you should do.

Toby Ricketts

Yeah, that's so interesting. I hadn't really revisited that. Because when I first got started in voiceover, I did a couple of in person auditions, you know, with casting directors, when I lived in a big city before I moved out into the middle of nowhere. And it was a fundamentally different experience, because they were there. And you could tell from like, with their faces, whether you were doing a good job or not, and sort of change it on the fly. But now it is completely blind. You know, you're recording this a day or two before they listen to it. So you really have no reading.

Marc Graue

Yeah. And even without you get feedback on the spot, wonderful, love what you're doing, pull back a little bit, if you can, let's play up that Gil and say, Oh, great, thanks. Because it's, you know, that direction is invaluable. And that's why live sessions are wonderful. Now, that doesn't mean that I agree all the time with with, you know, necessarily with you kind of going, okay, sure, I'll be there. They're the boss. That's what they want. They they have an idea of the overall picture. So they know what's going on. We're just hired hands. It's like doing a little piece of this. And it's like, they know how that's going to fit into the overall thing. And we're just kind of like, oh, okay, you're sure its own? Sure. You know, and it's not, it's not unusual to ask you, can I just give you another take that felt at the end, but they'll almost always go? And of course, you know, absolutely not what Jake, that's it now shut up. You don't

Toby Ricketts

know who I am? Yeah, I think and I think it's really useful to have those sessions where a direction comes completely out of left field, and it goes completely against your instincts, when you've actually got the gig and you're just like, what, really, I can't I'll do it, I'll do it, you know, and you give it to them. And then you see the final spot. And you're like, that was the right call, I didn't realize the pictures were going to be like,

Marc Graue

that brings up a very interesting thing. And that is a lot of people will get, you know, they I've had a number of people you probably to ask when you get the copy, usually, as you're walking in the door, you know, there's like, here it is, here's, you know, this is the rewrite whatever, but be prepared. It's like when I was doing you know, like, even going back to like Avatar, the cartridge, I wouldn't read the script. And it wasn't because I was missing the script by the fish. We do smell that, you know, by God. I mean, you know, it was because I didn't want that set. You know, what do you mean, you don't want that laugh? Don't you know what that laugh brings to the you know, and your brains going. But that lab, I put the laugh in, it was supposed to go there, and you start getting, you know, very chill. It's the same situation as if you get an audition, and it's got links to YouTube. I always suggest don't listen to those first lay down a few ideas of yourself, then go back and listen. Otherwise, you're just doing a bad impression of what you just heard. And it's entirely you know, if it's a voice match, of course, you know, then you need to listen and get down all the subtleties and stuff. But voice matches are dead on not Well, it's pretty close. But that doesn't count. It's got to be dead on. But what happens is your brain starts with no, they put in more of a pause. No, they have that kind of crap. So they drop off at the end like that. Like that. Okay. And so when you read all of that said, it's like this or you're like that. And that's just like, it's like, yes, if he had Tourette's, sorry. There's not a lot of filters here. I apologize.

Toby Ricketts

No, it's true. I one of the best pieces of advice in terms of you know, going into a session is be prepared but not rehearsed. Because rehearsal kills that kind of, there's something you get from the first read that's like a spark of freshness that you cannot replicate after that first read. And we've all had

Marc Graue

that where you do that and go through three zillion takes, and they go, yep, they ended up going with the first day.

Toby Ricketts

Yeah, exactly. Yeah, everyone's had that experience yet. So speaking of those sort of sessions that do go on for 300 takes when you know they're going to use the first one. This is a really fun gig. I think that's the one of the big things I've never heard an occupation spoken of. as highly as also in terms of just having fun. Like it really does not feel like work. If you've been doing it for 35 years. Is the magic still there? Like is it still fun? It was

Marc Graue

actually the living has been closer. It's almost been almost 5050

Toby Ricketts

you go. Obviously that video is 15 years old, and I might just

Marc Graue

Yeah, yeah, yeah, it's yeah, it's sadly as it's true. Yeah, it's, you know, like anything else, you there is a certain amount of birth. I don't think you still retain the excitement of you know, I remember my brother is a musician. And he was like, Hey, man, we're, we're in town. Do you want to come down to the studio is like, Absolutely not. I mean, when all day. I mean, like, you know, it easy. He's all like, well, this is really cool. It's like, No, it's not my life. You know, it's like my kids. You know, their friends are like, can we go to the studio? God, that's so cool. My kids are like, Oh, it sucks. It's boring. You know, and if you're born in it, you kind of I was actually born in Hollywood of a Queen of Angels. My dad used to do News Channel Five here. So I grew up up I'm a lot there with dinosaur and Bob Hope and all these guys. So to me that was like, Okay Daws Butler was my godfather he used to do a live puppet show is Stan Freeburg golf time for BD EBD boys. And I remember sitting there was it while I was very young night for maybe five, and just enamored, it was like, wow, this is so cool. You know, these guys are great, you know, and watch them rehearse, you know, worries that they had, at that point, they didn't have stage lights. So they have these massive pieces of plywood spotlights. I mean, just so these poor guys are working at night, you know, it's got to be 300 degrees and sweating. And he's like this. And as he's talking like this, all of a sudden that you could see the puppet starting to go, oh, abd chef. And I remember thinking, this is so cool. It's puppets and bad language, you know? And of course, my mom's like, You're never going back. That's, you know, I thought it was the coolest thing ever. You know, I didn't at that point, you really have any idea with that? That's what I would end up doing. But no, it's been a it's a spectacular idea. As far as stealing how, you know, I still absolutely love what I do. There's no doubt about it. There's times it becomes overwhelming. There is the business aspect of it that you do need to deal with, you know, and sometimes that's not as much but it's like any other business. Not a lot of fun. You know, but overall, yeah, I can't think of it. I mean, this is really, it's all I've ever done in my entire adult life. You know, paid for let's say two divorces, three kids, we call it four houses. And I'm still over.

Toby Ricketts

Yeah, so what was your first sort of like, what would you say was your big first big break into the industry? Can you can pin it on a certain event or a gig?

Marc Graue

Well, it depends I can't it whether it's the first one for studio wise for engineering, was I was I had be asked my way into a big music studio called Cherokee way back when that when this was like the Mecca. I mean, all of the cars albums and journey and Michael Jackson and Azia match. I mean, it was just me. In fact, when I first went in interview, I almost knocked Pat Benatar over it was like, oh my god, I had not a clue. As far as the music part at all was always watched but they decided they wanted to open a media studio doing voiceover stuff. So I actually talked Warner Brothers Records into bringing Van Halen for their first album, then came in the whole thing to do spots was high price talent they did the thing this guy is the I've told the story a zillion times but he was looking to patch an effect and well you know, man, if you do this and he turns around in front of this roomful of people that goes I'd appreciate it if you'd shut your mouth and stay out I said I was like you know right side let it knock him off the chair left side just said sit here and shut up mark so I did and it was like I you know that I listened to i We got you know, this is Van Halen This isn't now it's like I mean it's it's good but it's not. So I put I went in and voice to spot and put together a blistering you know, Van here where you know, phasing where you do left, right, champ day and then a Chet. So Leo van him. And I mean, the thing was, you know, there's like, the old Panasonic spots where your hair is fine. And probably not very cozy, but I stuck it on the end of stuff when I sent it to Warner Brothers 3300 Warner bit of art in Burbank. And they called and it was like, I'm going oh, God, like, there's my career. It's getting smaller and smaller. You know, I'm thinking, Oh, my God, I'm so excited. Man, we loved it. And I had Warner Brothers as a really good client for probably 20 well up until AOL bought them out, which was, you know, but I had them 2024. And they to the point where they go, you know, Madonna's in town, we need an interview. Here's the bio, she'll show up at three. And it was like, Really, so I've got some amazing In fact, I've got this collection of stuff that I'm at some point gonna work out something with, you know, Rock and Roll Hall of Fame that because it's one out, I mean, it's like Brian Wilson and REM. And yet all of these huge acts from back then. And I've got the original voice tracks the original interview that nobody else has him because it's the uncut version of all this stuff. But yeah, was that and doing contract spots, and they have a thing they do every month called the the guide, which was all their new releases. And at that time, it was not just Warner records. It was Warner Brothers, but they also distributed Kevin sire quest, Paisley Park, you know, metal blade, all these others. So all of those were all combined. So it was yeah, it was really an amazing ride. And in the first voice gig, someone had said, Well, there's they're having general auditions at Hanna Barbera. I mean, I've done a lot of voc. I don't think I'd ever auditioned for anything. It was like, Oh, okay. And so when I wrote this script, and I think they thought I was on crack. Because it was, you know, now we'll have to find the great note of stuff. He may call me. Great, great. Yeah. So I get you know, and it's like, jumping or doing a Robin Williams thing you could tell they were like, you know, in Gordon Hunt was the director, you know, Helen hunts guide. And a lot of the big directors now they Are were Gordon's assistants at one time there. And so that was my first and they said, you know, you get yourself an agent will have yell at her work and was like really? Wow. And so I had made wonderful friends with Don Pitts, who is like this iconic Holly. He was like the voiceover agent in Hollywood. His clients were Mel Blanc, Casey Casey and Gary Owens, Orson Welles. I mean, it was like, if you're tuned for a I mean, you name it, if you were, you know, he was the guy. We became very good friends. When I was doing stuff at the studio. Because I was doing, I started doing demos for his clients. And I called him up and he said, Get down your hog. We'll sign the paperwork today. And it was a Wow, really. So that was kind of that's kind of how things started. Mm hmm.

Toby Ricketts

Very interesting. And it kind of cements for me because I know, you know, like most voiceover careers, you hear about, at least the sort of ones with longevity are based on just consistency. Like I've been in the industry for 10 years, it started really tiny, was kept being really tiny for the first five years. And then suddenly, it just gets bigger and bigger. And success leads to success. And you meet people and you know, people and it just all suddenly catches on fire. And versus the people who were discovered in Walmart or something, and they do, you know, they're the new voice of Disney or something. And it was just like, it's their first gig, which is very uncommon, like, it's that's basically playing the lottery.

Marc Graue

Yeah, that doesn't help. It's the same thing with getting an agent. That doesn't happen a lot now, because the field is kind of flooded with so many people. So there's ways to approach that. It's like I always say it's like embellishing on a resume. Do you want to lie? Of course not. Because you're getting Oh, well, yes, I'm the voice of Ford, Chevy and Fox and NBC. It's like, really? Okay, I mentioned Budweiser. It's like, you know, and I've seen people do that. I've actually was at a party. This happened a couple of times, and people go, Well, yes. Because I'm the lead. And it was like, No, oh, yes. I and it was like, little miliar not because we recorded that, and you're not, you know, it was? Well, I mean, I was involved with the scratch tracks, you know, and it's it's just to be true to thine own self. It's very interesting in that sometimes it's not supportive. You know, my dad, who was a newsman verions, he was like, what you sit in a room and talk and they pay like kind of shits out, guys, but he had pipe dreams, you have smoke too much pot, but that was wrong. But you know, I didn't you know, it was like, you know, that that's unheard of. But it's just, you know, if you just, you know, follow that dream, it can be interesting thing, is it a lot of people expect that overnight sensation thing and think well, I mean, I, you know, I put my demo together myself and send it out. And I haven't heard anything. And it's like, well, it does, you know, even with a demo, it's a one off, grab attention. You know, I always use the other tip of the song Happy by for you know, it's like, if you're that song comes on, it'll be in your ears forever. Even if you hate this song. It's like, there it is your legs moving and it'll grab you. That's what you need to do in with a demo, be memorable, do something where they go holy, come here, come here, you got to hear this, you know, and that could be you know, comedy drama. So it's not just you know, here I am doing my voices. You know, and you know, I do a dad on Homer Simpson, DOH. Doh. It's like, well, let's see, there's a couple of things here. That's not dead on. Dan's not going anywhere. So why?

Toby Ricketts

Yeah. And speaking of that, one of my next questions was, like, there are lots of people, especially from the sort of computer game player world who are told they have great voices. And, and they do do like, you know, great impressions at parties. They're an absolute hoot. But there's a difference between being good at parties and being a professional voiceover actor, although it doesn't seem like it on the face. So what is the sort of key difference between having a great party voices and turning them into like professional voices?

Marc Graue

The main key honestly, is that when you do a party voice, there's three lines that you do and you nail those and it sounds exactly like the character. If I go there to go, here's the script. You mean in that voice? Then we're gonna start doing that now you're gonna find it's going to be a little more difficult to do. There are certainly things you know voice matching is very good, big movies. That is a huge huge business for people that really do dead on carriage ALPA chinos you know contract make you know call how many million dollars to do that thing but if to come back in and do ADR either reply says I don't want to do it or it's an extra $5 million and they can pay you know a stand up comedian who does a dead on ALPA Chino and is asked to come in and do it and you know, work for you know, a grand two grand for the day, you know, and knock it out of them and you would never know that that's who that was that was in there and so that that kind of stuff is great. But with with that sort of thing, too. You need to be brutally honest here. So but and also realize, you know, like, Okay, who are you voicing? I mean, did you know it's like, is that person going anywhere? I mean why? So why? I It's a great thing to have in your cache of voices, you know, but putting that on, I mean, it's like, does that mean? I mean, why? It's, it's kind of a moot point, if the person's already doing that voice, it's not like they're gonna, what did you hear the guy do that product, let's fire the guy that's done it for 10 years, we're gonna, you know,

Toby Ricketts

it's, it's kind of, it's kind of realizing that they said, like, trying to reverse engineer the commercial imperative of like, why are you doing these voices? Who will pay for these voices? And why? Like, you know, it has to be a great original voice or, or, like you say, you know,

Marc Graue

that's really above and beyond, that's what they're paying you to do is to bring, you know, every everybody has the same words. So why am I gonna hire you? You know, show me why, you know that. And that's where all the subtleties and there's only one you. So you need to bring that that bring you to that audition process, where it's like, oh, this is kind of a different take. You know, and that's what I was saying before, as far as play a little bit. You know, play a little sometimes if you carry something. I've done auditions and booked the job and go, God, we got your ideas, and geez, which I mean, it was so pumped up twisted was like, Gee, you sounded like a, you know, a total, you know, mass murderer was like, Well, great. I'm here you hired? You know, and it's like, well, maybe we'll have to pull it back a bit. That's good.

Toby Ricketts

You know? Yeah, exactly. Yeah, showing that you can go the distance, you know, is a really important thing. And one of the other things I want to talk about is that, like, you know, what separates really good actors, from from sort of novice talent say, is their ability to really commit to a roll, like more than 100% Like you hear people trying to do voices where you can hear that they're kind of, they're doing a voice. They're pretending to be a voiceover artist. They're not actually living that character. So how does one like start to from starting to do voices Gulf to and being voices?

Marc Graue

Well, first off, visually, picture in your head. What what is this guy? Is he is he fat? Is he going to be Roatan? So he has a guy, you know, like, it's down in here, or take anything up in this thing? When he's a little, we

Unknown Speaker

usually say what do you think? Yeah, you know, that's easy, you know, kind of thing. It could, you

Marc Graue

know, whether it's, you know, but but think in terms of, you know, a little eating outside of the box, I felt like Tony, let's all walk out a call, you know, it's just, you know, it's like a witch boys, if you ask a girl to do a wish to immediately she's gonna go out and get you my pretty and your dog fit. You know, it's like, well, why couldn't she be a 400 pound witch with a list and an English accent. You know, that just and I mean, sometimes, you know, copy can get very specific, but feel free on that. Like, if you're doing a second take, give them something that's, that's very, very different. The interesting thing is a lot of people when you're doing two takes, one is going to be loud, and one is going to be quiet. And it's like, and the problem is that we all have we, we all have our own personal natural style of reading out loud. And so change. I always tell people change your inflection change, like put the emphasis on a different set of words when you get locked in now that's going to change that up and make it sound very different. Rather than Oh, he sounded loud, he sounded soft, you know, but understand that that audition process they don't know till they hear it, you know, when it's like wow, this this is and there's certain things that just you know, the sky's but a great example it you know, is there a motor come of luck absolutely, positively. Night at the Museum. Brad Garrett originally did the big Tiki head, right that the Eastern event it was at yum, yum. And so he didn't want to do the ADR. So I got to get doing the ADR, which was great. And I got video game that was great. The ridiculous thing was Hershey's and McDonald's where it just they don't you like grabs this thing throws it and I go, yo, yo. That's it. You know, at that time, we still with William Morris, and even to the point where they call and say we'll look Hershey's wants to use it as a rollover on your website. Yum, yum, yum. You know, it was but they don't want to do another session. You know, they're asking you know, if they could just do a buyout for 15 minutes like oh, wait, I just sold out for lunch for about it's like seriously so occasionally those do come in where it's it's a ridiculous amount of money and things fly and you know, you have those big but the real reality is no journeymen voiceover person. You're doing a little of this a little without this out, you know, my thing is pretty much carry so a lot of video game stuff. animation, video game stuff is huge. Right now, it's massive, captive audience. So but like dialects are very real. And it's not like really look without its lucky tolerances. There's big yellow balloons and whatever the hell it was brown things are not putting, you know, it's, you know, it's you want it to be more realistic than that, you know, these are pretty, you know, their triple A's are pretty gritty. You know,

Toby Ricketts

I want to talk about the difference between what the key considerations are between sort of like games and cartoons, which is, you know, the stuff that you're famous for. So starting with games It's like, what's what is the state of Gambia it's gone. You know, we used to just say computer games knew what it meant. Now you've got triple A's, you got casual games, you've got mobile games. I mean, it's a huge, it's more diverse in the movie industry and bigger than the movie industry. So like, what would you say the status of a game? Not only

Marc Graue

bigger than the movie industry as as of this year? Right now, it's twice with the movie industry and sports industry combined. Wow. That's incredible. It's, it's, you know, a captive audience, you

Toby Ricketts

know, especially Gen COVID.

Marc Graue

Oh, yeah, they came out with a new Playstation five and the new Xbox. And then of course, they had problems with it. But I had a pipeline of like old Zealand games were sitting, you'd never need to play them on. So it's like, well, or not? Are you in? I can't really talk about that right this minute.

Toby Ricketts

And you do have to, do you think it's important to play games as a voice actor to see what everyone else is doing? And see what's expected?

Marc Graue

You know, I've had I've had a lot of people see that I've seen stuff on the internet with, you know, I, you know, clients? Well, I've had so and so told me that. I mean, you really can't, you know, be you know, voice games unless you've played them. And it's like, Well, I'm a great example. I'm too old, my fingers are too fat. You have a director that's telling, and they'll give you a full backstory. And it's no, it's exactly the same as as, you know, an on camera session or whatever, except they're giving you this is what's happening. In this case, they're running up, you're trying to, you know, keep these people at bay or you just, you're we really want to motion you're actually walking up and realizing that your village the village is burned down. Your family is dead, you know, and that's where that emotion waiter will lead up. You know, it's Yeah, I mean, it's pretty serious. You know, war cries full volume. I mean, these are the the cinematics are so real. It's crazy, huh. That's, that's, I think, probably of all the genres of yoga. Video games, so probably requires the most out of teacher because they really, that emotion is huge.

Toby Ricketts

Yeah, exactly. Yeah. And there's always that disconnect between them. You know, if you do, like, I think students are always really surprised at how much more you have to give this side of the mic then comes out the other side, like through a video game or through it through to like, you have to give so much more when you see the sessions for like Spongebob Squarepants is that people can't believe that people are like, a kind of like, veins popping because there's so much effort going on. Oh, how do you remind yourself that that's the amount of effort do you just sort of set a standard for yourself and you just like, absolutely throw everything you've got there?

Marc Graue

Well, it depends on what it is. You know, it depends on what kind of a character you're playing. I mean, you know, I've done a bazillion orcs, you know, all going all the way back to the first very first word crab all the way up through the Warcraft movie. You know, all the different versions of it. I don't think I've done I don't know eight or 10 or something. And so you know but an orc you know, he still wants to come home he said so there's still a I don't want to say humaneness but there's still emotions there. You know, we were laughing the other day though. Even dialect wise it goes when When did all trolls become cockney or? Face? You know, it's like, like anybody from the Bronx will see this face. They know they've all got that very raw, you know? And you can you know, definitely we when we did the Warcraft movie, everybody was like Yeah, that's great. See you Monday we'll throw reference going on there.

Toby Ricketts

And how does that work? Because I've always struggled with I've wanted to sort of just dip my toe into video games see if it's something because it because you know, I'm mainly sort of in the commercial sort of corporate space and it does get a bit sort of like same time and I'd like like to mix it up and do and it's fun characterizing

Marc Graue

you know, baby mom I'm dipping my toe

Toby Ricketts

but like I struggled with that with with like the screams exertion scripts for example they they're quite hard on your voice like how do you what are your some of your tips in terms of staying healthy and keeping your instrument in one piece?

Marc Graue

Well, I think I've been doing it for so long you don't really even think about it. But I'm honestly I've had sessions where I came up via the only thing honestly above and beyond every Shut up you just need to not talk for a couple of days which microbrand seems to think is wonderful. I don't know why that is you know all the things with you know honey throat code, you know limit to always that's fine I'll dry you know Ghazal throat coat what I'm doing a session like that. But you just you know it you just need to rest. And you know, there are certain things you know, even efforts virtually all characters have efforts if it's like you're being attacked, air is going out. And they'll go you know, give me a set of five you've been hit give me a set of five you've been stabbed, give me a five you know, you've been a sword and attacking is usually a two part what you're picking up. Yeah, you know, and that kind of, you know, feel to it. And there's tricks with that to you know, as far as efforts and stuff but usually a good draft We'll keep that till the end. You know, you're at the end of this session, and kind of let you know. And sometimes, you know, it's hard. I mean, it's got to be honest with you. Because half the time Honestly, even more than it, I really don't know what I do is like, Okay, I booked this character. And it's like, okay, great. And so we do it and go, Okay, that was it. Let's do the average grade, do it. And I'm thinking, Oh, right. Oh, here, we've got one another character here real quick. It's like, Ah, okay. And even even two is you can have you do three characters and then only pay with usually, then you've got one mean, and the other two are incidental. And they're usually very good about it. It's not like they're mean are terrible, you know, but it's some sessions can be very, very grueling. In that video game, guys, they pray, you know, if, like, when you've worked with them a while and stuff, be prepared. Video games are usually an ABC of each line, meaning you're doing three different takes. So you don't want to go and it's great. And it's great. And it's great. That's not really helpful. So you want to make sure you switch that up, because different intent. That's not if they've worked with you a while and stuff you'd like with now, they'll usually let me get get away doing a full page of stuff and going through, and then I'll go back and have to do pickups, you know, if some, or they'll just go, Yep, let's move on. You know, it just depends on whatever they they want. But just you know, it's kind of be prepared for whatever, whatever comes your way. And sessions can be, you know, the interesting thing with video games is a lot of the time, the casting process may only be four or five lines. And if you book the game, it may be 22 pages of dialogue, you know, so it's a very different kind of a feel. And so it's just, you know, it's, it's really not, you know, it's not brain surgery, if it was IP and a lot of trouble. You know, so it's really just kind of, you know, but thinking in terms to have what they have, there's some people that don't have that thought process that we call it American Idol syndrome, or it's a no, no, just bring it down like this. I am no, bring it down like this. I am and it's like, okay. And it's just it's not going to happen. I've got a great show we did with a, we were doing spots for Captain Morgan raw. And the line is Captain Morgan, what do you say? That's it? Captain Morgan, what do you say? The guy keeps going? Captain Morgan, what do you say? It's like? No, it's Eddie. Eddie. Wasn't here. A good? No, no, man. It's just a throwaway. Why do you say why do you say? No, we're not asking a question. It's just like Captain Morgan. Why do you say, got it? Captain Morgan. Why did you say it's like, no, you're doing No, no.

Toby Ricketts

Actually, I've had that experience, you know, like, in terms of mentoring and stuff, and just come to the conclusion that like, voiceover really is more about listening than doing like, it's listening to yourself. And it's listening to others and what others are sort of asking you to do and making sure you're doing

Marc Graue

networks to the interpretation of what they're telling, oh, nudge, you know, and that's why when you do this, we're like doing three in a row. I mean, it's like, but I always pride myself on, you know, they book me for three hours, and I've done in an hour in 10 minutes, you know, because I'm usually pretty fast and can zip through stuff pretty well. You know, did you not like, Oh, it's just, you know, you kind of been like anything else? Again, muscle memory, you just you know where to go? You've done a zillion I'm gonna say, Okay, sure. No problem.

Toby Ricketts

I think it's easy to forget as Mossad is that we, the we, like, part of the skill is knowing what we sound like when we do certain voices, like we know exactly what sound like as opposed to like normal population, who, when they hear themselves go, Oh, my God don't sound like that. You know, like, there's that disconnect. Whereas, like, the the point of being a voiceover is being a sounding board, nothing all these ideas, but knowing exactly what we to those sound like and being able to modify

Marc Graue

them. It's true, you know, to that point, I mean, again, a lot of the time, I don't, many times I don't listen to the finished. I had a series for 11 Siri or 11 seasons on NatGeo, calling Alaska State Troopers and generating it. And I don't consider myself an overwhelmingly great narrator. You guys do a lot of characters. So it was a great, I mean, obviously, 11th season, that's a great run. I think the best comment was at a family gathering and somebody, my daughter was there, they said, that must be really cool to hear your dad on TV. And she goes, No, because every time I hear that voice, I think I'm in trouble. I want to hear this done.

Toby Ricketts

Again, it's so funny. How about that I heard I heard a clip of that, that that documentary when I was researching this and, and it is it's almost a character that kind of, you know, that kind of police documentary. It's like, you know,

Marc Graue

these guys don't get away from the cops. And that's what they want it Yeah, yeah, that's, that's, and that's the key is that it's not, I've had people, you know, look at, well, this copy is just stupid. I'm gonna cheat and it's like, this is that's not how it works. You know, you're gonna get copied. It's like, really? Okay. I mean, it's like, you know, you can, you know, make it at least so that it's made because a lot of time it'd be maybe was written by someone who doesn't be English is not their first language. So you may be able to clean things up a little bit, you know, a great example of that, which which is prime for that is anytime you're doing localization, or ADR for like a foreign film and doing dubbing into America, you're constantly having to change stuff to make it fit lip flap, you know, are gonna fit, you're gonna have to add an hander or, you know, if that's looking closely to it, and that that's a constantly changing kind of

Toby Ricketts

thing. And I mean, Netflix is really and the others are doing it, too. But like they've changed the localization game and that they change everything into every language basically, to just you know, give it complete worldwide reach. And they say

Marc Graue

okay, nothing

Toby Ricketts

but it's kind of a special skill, isn't it? Like and do you have the facilities at your studio to sort of you know, do the the impersonator Yeah, watching the lips recording?

Marc Graue

Oh, yeah. We've got the ADR stage. Yeah, it's got a big 15 by 15 foot screen with a yeah, we've got banners and they've come across, it'll go into lock so it'll go beep beep and you know, when to Tyrion, playback production audio. Yeah, we've done a ton of I mean, even I think probably the coolest it was we were worked on a what was it at the sea? With Ron Howard movie, they said, Hang on, he was at Pinewood he was the director. Jelena was wrong. It was like, Oh, cool. Yeah, that was kind of neat. Yeah, we do a lot of that. And we always laugh if it's a particularly bad Christmas movie, and it's on Hallmark. Let's see, hold on to any of those Shannon's got Billy Ray Cyrus, chances are we probably did the ADR saying,

Toby Ricketts

I found it an interesting fact that like overseas, like the big American stars have their own ADR voice, which always voices for that, that character disease, you know, that's kind of a thing, which

Marc Graue

it's finally starting to open up. Because one of the things that really bothered me a lot, I've got a bunch of, you know, obviously I live in LA. So I've got a ton of Hispanic friends, Latino guys that I grew up with. And it was really bothers me that they'd have first run shows like, you know, CSI or something that's making millions and they do it, you know, the Spanish version for Telemundo. And guy, by the way, you know, we'll pay him 100 bucks or something. It was like what, and this is like, the voice of this mega series, you know, through the entirety, like how many ever episodes I think that we're finally starting to realize, you know, big market for us should be paying these guys because they're good. They're phenomenal at what they do. Absolutely.

Toby Ricketts

Absolutely. Yeah. So switching tech a bit like where do you? Where do you source jobs? And would you suggest people source jobs because now like, there's a whole diversity of different ways to get jobs now online, mainly, that it's the pay to play sites, there's agents, there's just having contacts, like, you know, how has that changed over the years? And what do you say is the most you know, where can people find work these days?

Marc Graue

Well, I found that public bathrooms it scale. Alright, I don't have to like it. Right. Okay. Sorry.

I apologize. Um, it really, it depends on your skill set. As far as what kind of stuff you want to be looking for you there will be you'll see tons of stuff on the internet about you don't need an agent about it. And it's like, well, that's because you don't have one. It's like, why would you not want someone in your corner whose only only job is to get your work and they don't get paid? Unless they're getting you work? I mean, that's you know, and a good agent has contacts it's like and there's there's agents that are more connected in specific areas. I mean, if you want to do video games, you want to find somebody who's in bed with Brian Scotland and dead with Insomniac Games and a bed with you know you know, Blizzard and all the you know, same thing with you know, if the you know, the animation and you want to do that that make sure that they've got those contacts, you know, portion. Scott over coast to coast is brave, you know, why don't you whether it be outlets, I mean, all these guys cabaret, she's leaving CSD, but you know, I mean, there's a bunch that are real, and they have those connections, they build those connections over years. So if, let's say so and so it you know, Disney is doing a dub got to they're going to go to which means you're going to audition for it, you know. And that's the that's the bigger jobs. Which brings us to an interesting thing to Union. In the States, obviously, the governing Union, where it used to be too little vitals stuff anyway, it was, you know, it was American Federation, television, radio artists and Screen Actors Guild now they've combined definitely opens the door to better paying jobs. There's residuals, there's that kind of stuff. However, what's happened at this point, seriously, if to be very honest, it's probably about 8020, about 80%, non union work and 20% Union. And that's changed dramatically. And quite honestly, the union should have jumped on that a long time ago, rather than it kind of treated the voiceover thing. It's kind of a vouchered redheaded child like a delta. And now they're going Oh, I see that little tiny speck. That's the boat that sailed, you know, So, you know, hopefully they'll they'll catch up and you know, but it's, it's a cross. There's the Taft Hartley Act which can get you into the Union if it's just the you know, that's a whole nother Bucky but

Toby Ricketts

yeah, it's pretty, it's quite complex, but people on the outside I mean, I know I've definitely I mean, I've been tapped out laid onto a few things. And yeah, boy, when you get a taste of Veta, sweet, sweet nectar of the Union, it's hard to have to stop. But, you know, it's hard for people to get that first for Giga seafood outside the states because you then kind of have to either commit fully or not, and, you know, becomes a very confusing mess. And the biggest thing

Marc Graue

without if you're outside of the states or outside, you know, if you're, you know, Mid America, make sure that connectivity, you've got that, and you know how that system works. You know, ipdtl stuff works pretty well. But source Connect is kind of its source Connect is like Pro Tools. They came. Yeah, exactly. Yeah, everybody had. And if you do that opens the door, you don't have to be. I'll give you a great example, that Raina in the drag the Disney movie that was all done at people's homes because of COVID. And for Disney to do that is unheard of. And a lot of the time companies will even send out a rig, you know, they'll actually do which I've never really understood the printing side. Because if you have a crappy space, it's it'll reproduce that crappy and as long as you know, you know, but But sure, so that recording in the home I mean, it's become a much more where it used to be. It was like, you know, two or three you know, Don I mean, I LaFontaine I knew Don we used to do all those crappy Steven Seagal movies back in the 80s. You know? And it's, it's just, you know, I mean, Don Aveeno, home studio, Danny, dark boys of NBC. I mean, you know, those were like, Oh, my God, you have a home studio. Jeez, really. And at that time, the whole reason Don had a limo was not because he was dead, is because it wasn't ISDN there wasn't, you know, so we had to actually go from session to session to session to session to session and in Los Angeles, that can very well very quickly, you know, so that was really the main reason. But, you know, it's that connectivity thing will open the doors to everywhere, you know,

Toby Ricketts

they will exactly and it is just a sign of just how things have changed and and how it's democratized in some respects like it like for me than the old New Zealand Yeah, being able to get these these gigs in the states boot with with just no work and and just hanging in there for a long time. Yeah, but it's, it has kind of opened the door. It's fantastic. I really were run with fostering at a time. And we've we've, we've covered,

Unknown Speaker

let's talk really fast.

Toby Ricketts

So I guess actually, one of the things that came off the back of the games thing was, have they started taking casting and recording in house? Are these because they're such big games? They require so much recording? Do they still outsource?

Marc Graue

As far as the studio itself?

Toby Ricketts

Yeah, like, like the outsourcing the recording and the casting to agents and stuff? Or do they seem to maintain their own books,

Marc Graue

it's still sure they'll, they'll still, it's the bigger companies, they pretty much know who the players are and what they do. But yeah, they'll they'll still, there's studios that they feel comfortable working at, and that so then they know the engineer, they know, the and they know the quad, so you have a report, just like you would with anybody else. It's like you've got this this group that's recording, so your writer is in their directors in there, you have your engineer in there, you know, what the place is, like, what the food's gonna be, like, what the data, how the day is gonna go, how the tracks will sound, all of that stuff. So there's that portion of it, although occasionally, they will actually bring, you know, Blizzard still has a big facility down in, you know, down in Orange County, and I went down there recently to do a thing that's coming out later, but so you have that kind of stuff. As far as casting, yeah, but they don't, they'll outsource from a standpoint that sometimes they'll throw a wide net, just to see and the interesting thing is now that net is even wider, because of what we were talking about earlier, they want various if they want, you know, northern Asian, we want somebody that's that's Czechoslovakia, they want somebody that's Czech, that's it speaks Czechoslovakia that may have an accent that debit it sounds very real. There used to be a guy in town here that did de Burgh, Middleton Berg would get ADR for films, and he had this ridiculous list of stuff where you know, he'd do his Sylvester Stallone film, and it would be like, Okay, well, this next scene, they're in Pakistan and he go, what province and they go it's data and he'd have three guys would come in and do the huddling in it. So you're watching and so even even somebody from pet would go God they're there you know, even though they're on a backlot, you know, similar so it sounds weird, but games are even evolving to that where they are looking depending on what it is, you know, but a lot of realism so you know, those two put a call out to you know, you'll you'll get stuff from your agent, you know, going here this isn't new for this and that kind of thing. And then they know kind of what the you know, the big directors of video gives a credit they're pretty aware of who does what you know, and tell me they kind of know what not to say there's not new but they kind of know you know, this person nails that this person nails had a record or group of people.

Toby Ricketts

And again, on the realism thing with games like that does seem to be a real, a real trend is that people are going for this really dramatic sort of realism. But it's, I mean, how do you, like teach people to be realistic? Like, what what are some tips to because as soon as you put normal people in front of microphone, they sound like a scared rabbit. So like,

Marc Graue

biggest thing of all, it's emotion, you know. And so think think of it, I'll give you a great example. And this is not not a fun example, it's, I have coached Special Needs soccer teams for years, right? That's been my thing away from voiceover and just, it's very sweet and very endearing. About three months ago, I got a call from a mob. Daniel, who's now 22nd died from COVID. And which was just like, in two days later husband died. Now that's like, I mean, see even your facial expression that just connected emotionally, it's like, wow, so if you bring that up, and you have that, in my, in my head, when I'm doing something emotional, I guarantee you somebody listening is going to be going, Holy shit. This is like, crazy, intense, you know. And that's, and that's when you've connected. I always use the analogy of it's like walking down the street, and you see a little girl sitting on the side of the road, she's crying, we're not going to walk by and go, you know, what the hell is your butt? No, you'll get down to her level, your facial expression changes your eyes connect your vocal pattern changes, because you're connecting with that person emotional. And that's, that's the key. And if you do that, man you're in. I mean, there's no that because then it's very real. And it's very raw, and all of that. It's like, it's right there. You know, and you can't, you can't and that's not it, it's just putting you in that in that mode. You know, and and really, really going knows animation. It depends anime, you know, you've got two schools of thought on that you've got the cute and remember, don't judge Mr. Squirrel by his tail, you know, kind of thing. And it's very sweet and endearing. Then you've got Adult Swim, which is like, Did you see the tail on abroad? Oh, a shit. I mean, it's like, you know, they're, they're all over the place. So it's really just be prepared for whatever comes your way. You know, that's, that's the key, but whatever you do, just make sure you excel in. I always use that phrase, just be memorable. You know? And that's sometimes hard to do. But you could emotion I mean, if you see an adult or hear an adult crying, or even wait, I mean, man that affects you, that that you don't just go to I mean, you're like, even if you don't know the person, you okay? And what's going on? You know, and you're, you know, I'm writing it's like, it's gonna put me in tears to me, what do you okay? What's gonna, you know, and that's, that's that human part. And if you connect with that dam you're in. There's no doubt about it.

Toby Ricketts

I've had such good advice. Just before we go. One of my favorite films in a world that was in your studios, right. I love that was shot there. Yeah. What was that like to be involved with?

Marc Graue

It was awful. No, okay. No, it was wonderful lake I I was very lucky that I had known Lake beforehand because she'd come in and do to do stuff and so so I was probably the only was it I didn't have to audition or anything or to beat you know, we were I think SIP dead and Mark Elliott and everybody. And, you know, that's a Fred's a good friend, Bella Meadow was in there, too. That's, you know that with the Plater dad. It was great. It was really quiet. You know, the only thing it always ends with any issue. I mean, that was phenomenal. Great, you know, cows to show you. Lake was amazing. I mean, she put that thing together on a shoestring one, all kinds of right. Her career has just taken off. She's directing. And I mean, she's doing all kinds of stuff. But there were those moments, you know, where I, you know, go okay, you know, I know I've got okay, I said, Guys, we can do this, but hallway is fine, but we can't use Studio A today. I've got sessions, and then I walk Epico there's the fucking door. We had to take it out. You can't take the door off. It's a studio. But you know what I'm thinking going. We've got a session in 10 minutes, put the door on, you know. So there was some of that, you know, but overall, it was it was it was really, really, I mean, they were very thoughtful when it was a great, great cast. It was it was one of those those kinds of things, but we also did a series or BH one called Free Radio. You should look that up sometime. It's very fun. Okay. That's good.

Toby Ricketts

I thoroughly recommend to it. Yeah, we'll love you as if you haven't seen in a world. It's like the number one film about voiceover for voiceovers. It's It's classic. It's very nice.

Marc Graue

It's got a heart to it. Yeah, absolutely.

Toby Ricketts

It's it's a very nice way or anything. Well, we found we've reached our time. Thank you so much for joining me today. Um, I wanted to say as well you offer coaching on VoiceOver and a broad range of things. What's the best way for people to get in touch?

Marc Graue

Um, you can reach me out to www Oh god, that's novelistic. Just do lowercase Mark Ma, RC dash, grouchy R e u e calm so it's my dash browser.com that email from that goes directly to me It bypasses the studio so it doesn't get lost in that way and I'm pretty good about getting back you know immediately but yeah, it's me RC dash g or UE don't try to pronounce your last name. It's pronounced. Yeah. Obviously, my parents didn't believe in so

Toby Ricketts

you have all the vowels all the vowels! Well, thank you so much for joining me today and I really look forward to watching the ceremony. So that's this year, which I can't be there in person because of the whole COVID thing.

Marc Graue

But yeah, I It's funny when they called it said you know her life it was like he should have got the right number. Okay, it's you know, and I'm flattered I just I think I think at this point, it's because it's because I'm old and still alive. So I want I'm still here. My pants are squishy again. Anyway. You got it man - thanks for having me!

Interview with the CEO of Voices.com - David Ciccarelli

Voices.com is the world’s largest Pay to play voiceover marketplace. It has the most talent and the most jobs. While there has been some controversy in it’s past, Voices pledged to increase transparency and create a model that was mutually beneficial to talent and the platform.
I sat down with co-founder and CEO of Voices, David Ciccarelli to talk about his platform and the state of the voiceover industry and we covered the following topics;

The sale of competitor Voice123
Does it change your strategy?
How Voices measures its size and success
How clients are attracted to the vdc platform, and why that is important
The race to the bottom hasn’t eventuated, is there a pressure from clients to reduce costs?
Does voices.com want talent to bid lower or higher rates?
Any other pressures that come from clients?
Are P2Ps responsible for setting prices?
What have been the milestones or key moments in the evolution of voices.com?
How Voices achieved a capital raise to take the site to the next level
Where was the investment spent, on site development or on obtaining clients?
How talent receive no feedback from clients – why is this?
How new talent can improve the quality of auditions
Why are there so few jobs for New Zealand and Australian talent?
Why did Voices change the terms and conditions to own any voice files talent upload?
Is Voices Training an AI voice using auditions?
What are the reasons behind some of the other changes to T&Cs recently?
Why did you launch your new creative services stream recently? Is this complementary to voiceover?
Does voices.com allow talent to get in touch with clients directly?
Would you do a discount or a free month for talent returning after 3 or 4 years to try it out again?
What’s the split between professional services jobs and self-service jobs? Do you try to encourage either?

TRANSCRIPT:

Toby Ricketts 

Welcome to VO LIFE brought to you by Gravy for the brain Oceania. My name is Toby Ricketts. I am your host, we talk to the big thought leaders in voiceover and related industries. And I'm very excited to have a guest today, who needs no introduction. Really? It's David Ciccarelli from voices.com. How are you today? David?

 

David Ciccarelli 

I'm doing great and better now that I'm here, Toby, thanks for the opportunity to to have a conversation really, and to talk shop, as they say about all things VO.

 

Toby Ricketts 

absolutely. Exactly. And I mean, hot off the presses one, it was great timing, because then announcement by from one of your biggest competitors voice 123 has been acquired by backstage. So right off the bat, any sort of like thoughts, this has changed the industry at all, in your in your view?

 

David Ciccarelli 

Well, you know, I think the industry over like many, over the years is certainly, you know, players get bigger and eventually consolidate, there's new ones that come, you know, new platforms that emerge. And, you know, I think that was a, you know, perhaps an inevitable outcome at some point. And she, I mean, congratulations to both backstage and voice 123 even pulling off, you know, a merger or an acquisition, like, that is certainly quite an effort. And we can talk about our own experience of voices doing making similar moves. But you know, backstage just being, you know, an authority and leader in the on camera world, you know, but first and foremost through their, their magazine, their print magazine, which they had run for, I believe, almost 50, more than 50 years. And then now with online casting in on camera, predominantly. And, you know, we, as Stephanie says, really my wife and co founder of voices she once wrote for backstage as well, too. So I think they were interested in entering into voice acting, and in a bigger way. But backstage actually has maintained a, let's call it a house of brands type of approach. They don't necessarily merge everything, all together, there are other music websites that they have acquired over the years, and then run them as standalone entities. So, you know, if history repeats itself, they'll probably do the same thing. With with voice 123, at least for at least for a while, and, you know, but it'll be interesting to see how it all plays out.

 

Toby Ricketts 

Yeah, absolutely. And it doesn't change your strategy in terms of voices being a kind of a, you know, it's like you're the two biggest players, it doesn't change your your, your thinking,

 

David Ciccarelli 

not not at present, you know, we we maintain, you know, more than unless it's actually an entire, you know, a lot of software or technology companies maintain these 10 competitive intelligence platforms, basically, news clippings, web analytics, and insights, that analysts reports, these type of things that, you know, it's all public information, but it does serve as repository. And so types of things that we look for are, you know, changes to key pages on their website? Are they hiring in new positions, right, that might indicate a change in their strategy. And so those are the types of things that that we look for, but given its, you know, recent news, you know, we'll certainly keep our, our eyes and ears open. And who knows, I might, it might actually open the door to another relationship with backstage for us, given we've actually been in dialogue, you know, every time I'm in New York, and specifically Brooklyn, you know, visit their offices and say hello, and, and try to keep a cordial relationship going.

 

Toby Ricketts 

Fantastic. Wonderful. So you've been the CEO of voices.com, for 16 years, you know, it's a it's it's the biggest platform in the market there. What kind of metrics Do you have around that sort of business? Like the number of voices, the number of clients? How do you sort of measure your place in the industry?

 

David Ciccarelli 

Well, the first and the first and foremost is actually just looking at just pure number of registered users, how many people are kind of putting up their hand saying I want to participate in the industry in some way or another. And, you know, recently we crossed over, actually was just last year, we crossed over 1 million registered users. And since the onset of COVID, I think it's ushered in a whole new wave of aspiring talent, people who maybe you've always wanted to have the dream, they want to get into it. Unfortunately, perhaps they were even laid off from their previous position and found themselves at home saying I have skills and abilities. How can I be, you know, pursuing a career I've always wanted to, or, or generating income otherwise. And so that, I think, again, is has ushered in, you know, another million registered users. Now when I say registered users, really, these are people who've signed up. Maybe they've uploaded a demo which obviously is a critical prerequisite, as you know, but you know, a lot of people are just trying to gain information. But in terms of, you know, to, to, you know, what matters, candidly, a lot more is actually the volume of job postings that are coming to the website. So we're kind of just north of the 5000 job postings a month, coming to voices, you know, across, you know, all manner of industries, all types and genres of vo. And, you know, there's this kind of core group of about 40 42,000 clients that are posting jobs on on a quite a routine basis. And so those are just, you know, some of the metrics just to give a sense, but really the other day, it's like, we're doing our job if we're bringing jobs to the platform that all of you talent can can pursue audition for, and, and obviously, hopefully, when that work,

 

Toby Ricketts 

absolutely, I mean, lots of it seemed like for a while there, a new p2p would start every week and telling everyone that they were the new the new kid in town, and they were going to be the biggest of the year. But it all comes down to jobs like that's, that's entirely what what voice talent want to see on the platform? They don't they kind of don't want the stuff around the edges. It's just like, is this going to feed me? What do you think has been your your strategy and the successful behaviors and activities that you've done that has led to us sort of being having the most jobs of any p2p?

 

David Ciccarelli 

Mm hmm. I'm so glad that you, you brought that up of the the number of new entrants, right, and this might sound like a page of a, you know, Harvard MBA, but there's this concept of like, you need for a marketplace like this, you need supply or service providers who are all the talent, you need the demand. But you have this other force, which you're like, you know, you have your existing known competitors, then you have this other force of these new entrants that come in constantly, that create a lot of kind of hoopla, and candidly, a little bit of a distraction. And, you know, having been doing this for, as you say, 16 years, I've counted, at one point, I had a list of over 100 sites that have kind of come and gone. And it's, it's like, literally, they're just repeating the same playbook, which is, we're going to be the best site for talent. But what the, the secret sauce actually is, in order to be the best tight site for talent, it's not about having the most beautiful profiles, or kind of certain gimmicky features. It's actually the site that can win over the clients that are bringing, you know, bringing those jobs to the platform, we run surveys, to our, you know, top tier Platinum talent to premium talent. And we always ask, like, what, what do you find most valuable is that great customer service, these excellent downloadable resources and more of it, and they're like, these are all nice to haves. But the only thing in terms of measuring a talent success on the platform when they the end of the year, like do I renew my subscription? Are we going to continue with this? Everyone's just going Did I make two 310? x my return on my on my subscription? That's kind of the the mental math that we see people go through? And so to answer the question, how do we try to kind of live that out and fulfill that need, and almost to the exclusion of like virtually everything else, we we market, we build products with a dare a bias towards bringing more clients onto the platform. It's not that we're neglecting talent, we just know that you can build things for talent, that sound nice. But the way we're being held to account and our measure of success is did I get a return on my investment in terms of volume of volume of work? So there is that tendency towards clients, we love the talent community, we spent a lot of time and energy and outreach in trying to build one on one relationships. But we've just found that sometimes that tiebreaker needs to be what is is this client going? Or is this going to help a client go through the process faster and easier, and come back again, to hire yet another talent? And so that's kind of been one thing, and that that permeates Toby? product decisions, hiring decisions, marketing campaign decisions. And and so those are, it's just having that it's not going to be a 5050 split, it might be more like 6070 80% of our time and energy might be on the client end of the business so that it can ultimately we can we can satisfy the needs of the town.

 

Toby Ricketts 

Do you see clients at all kind of like, defining like changing the way voiceover voiceover voiceovers are behaving like that. There was lots of talk about this kind of there was this race to the bottom about sort of three or four minutes this this this phrase that got thrown around the race to the bottom, which I think no one can say has actually happened, like, there's definitely been a fragmentation at the very bottom of the market, which was always going to happen. Because you get, you know, everyone suddenly needs a video on small businesses can't afford, you know, $5,000 for a video, for example. So there's going to be a lot of small jobs. But I don't think the race, the fears of the race to the bottom have actually occurred and voices.com certainly hasn't been like, hasn't, you know, driven down prices? From what I've seen. There are other pressures that come from clients, that would negatively affect your service, do you think or I mean, you're kind of the the gatekeepers in a way, who are looking at trying to, you know, you're trying to look after both parties. At the same time, you don't alienate talent, you do want to alienate the clients, because that's where the word comes from. Do you see any sort of big, big changes in the industry in terms of how clients are requesting voiceover these days?

 

David Ciccarelli 

Well, you will, if I may, I love the unpack the race to the bottom. No, hypothesis, let's call it that. And thank you for acknowledging at least, you know, anecdotally, from your perspective, not seeing that happen. Either we we measure this concept actually very, you know, numerically called ASP average selling price, what is the average selling price that we can get a job fulfilled on the platform. And just because the entry level budget range was 100, to $250. us US dollars, doesn't mean every job is 100 to $250. Sure, call it, half of them are, but the other half are five, you know, 250 to 500 500, to 750. And then it goes up from there. Now you get the few whales that are in there that are the 10 and $20,000, that's going to bring up the average average selling price. You can think of that as like the amount that the job kind of, as they say, cleared for which was ultimately hired for what we because we measure that we are also incentivized, and I'll you know, be very Canada with this. And it's not just a phrase, it's a belief that we have that our business actually is based on shared success with the talent. So just think about this, we want talent to be quoting higher and higher and higher, because we generate a 20% platform fee. Upon that success, if we can if we can find that client a talent that they want to work with, and they hire them, then at the higher and higher prices year after year, the talent becomes happy we dispel this myth of race to the bottom. And voices, likewise, is is increasingly generating more revenue that we obviously go to invest into winning over the next client to bring them onto the platform, as well as you know, product and development improvements as well. So I actually think that our intentions and our outcomes are aligned, in terms of voices in the talent, we want prices to go higher. So how might we do that? A couple examples, we have a rate sheet, which is barely just a, there's lots of great ones out there. The GVA has a very, very detailed rate sheet. Ours is just kind of a quick tear sheet like you need a quick and dirty reference of what something might go for. It was to answer a question, what do I charge for x, that's really all the rate sheet was on voices. But we've actually increased kind of like the budget ranges over the years, like something might might have been in the 100 or 250. bracket before. But now we we nudge that up to the next bracket. So that's kind of a soft influencer. The other one is the, when the client goes to post a job on voices, we actually have a price recommendation engine. And so what it does is when they're filling out the job, we say, hey, based upon other jobs that were similar to yours, we recommend a budget range of 1000 to 1250. And by providing that it actually overcomes a lot of anxiety for first time clients, they've never hired a talent before you're a junior creative producer at you know, said ad agency, you know, you've been asked to hire a talent for the first time, you know, you're doing some research, your main objective is to hire the talent, but you also want to get a good quality talent. I want to therefore quote appropriately, I just don't know what so this price recommendation engine is is another way to do so. And so I mean, those are kind of two tactical ways that I think demonstrate hopefully to the community that we actually our incentives and our outcomes are completely aligned. So we haven't seen this, you know, you know, proverbial race to the bottom. And lastly, if I may, I think it actually is this this concept, which you know, maybe some of some of the viewers have actually heard me speak about before, which I call the Goldilocks effect, which is when you're a client, and you're seeing and listening to talent, and you're seeing quotes of all of these ranges, you know, you can You know, talent have five stars, they're great. Why would I go with, you know, the lowest the lowest quote, on on the responses list?

 

It's kind of raising some red flags, you know, it's like, you don't want to be too hot and over quote, you also don't want to be under. So what we've seen invariably, when there's this, you know, a range provided invariably, the, the, the winning talent is within the middle of the range. Now, it's not, you know, precisely in some kind of odd numbers, but it's, it's, it kind of averages out that it's within the range, it's certainly not below I think that scares clients off to go, are there some other? You know, do you have to go book a studio is, there's something else I don't know, is this a new talent that really doesn't quite have the skills to be able to deliver it. And then if you're over quoting, you might have priced yourself out of the market, because if they're competing, you know, you know, and I use air quotes on that term. But if if there are three talents that are like, you know, equally good, then the clients probably going to go for one that, you know, maybe a bit less, but they tend to get scared. We've just seen kind of that behavior, they tend to get scared at kind of going right at the low end or below. So we always advocate just, quote, within the middle of the range, do your best read, deliver, deliver that, quote, what you want? That's kind of part of the idea is like empowering the talent to to quote where they want. But yeah, I mean, a long winded way, I guess, of saying we've just not seen that play out, mostly because we believe our incentives are aligned around shared success.

 

Toby Ricketts 

Absolutely. And I asked this question to, to both Armin and Rolf who have previously had on the into have p2p marketplaces. And the question was around, you know, free market economics, and whether there is a role for like, voiceover marketplaces, to start telling clients what they should be charging, or whether to leave it up to free market and economics to sort it out. And you've kind of gone over some of this already. But you know, do you think it's the place to educate clients on what they should be paying? Or is it just what what someone will pay?

 

David Ciccarelli 

Well, we've taken the approach to I mean, not to be too forthcoming about it, but we definitely take the approach of guiding that because we need to, it's one thing to get the job posted, okay. It's another thing to get the job fulfilled, yes, we need to have appropriate talent that are able and capable to do it. But the talent will only do so if the budget range is attractive enough, right? And, sure, we might say, Oh, well, there's, there's always a talent who will do something for $25 or $5. It's like, but that's not the type of client that we want to attract. And I think that would degrade the kind of premium brand that we're trying to create at voices that has not only the most jobs, but hopefully the highest paying jobs of online platforms. And order to achieve that, yes, we need to, you know, inform and educate the client. And we do that through, you know, marketing collateral blog, post these one pagers, as well as practically when they're going through that job post, if you never read any marketing material, and don't look at a blog, when you're at the moment of truth of posting that job on voices, we need to make that recommendation there. And that's actually improved than the, you know, the going back to this, this metric, this average selling price by just nudging up those prices, and the clients seem to be happy with the caliber of talent, because it's attracting a higher budget is going to attract the higher caliber capable talent on the platform as well.

 

Toby Ricketts 

Fantastic.

 

David Ciccarelli 

So I got to say, sir Toby, I think we have a light touch on that. I don't think it's forceful. They can override that recommendation, they can ignore it. But I think it's a light touch approach. At that moment of truth.

 

Toby Ricketts 

Yeah, absolutely. And I mean, there are lots of resources for new talent to find out what to charge on the internet, as well, I want to throw into the ring the the greater the brain rate curve, which is at rates of growth for the brain, calm. And, and everyone. It's that funny thing where we're in this industry, it's very exciting because it's, it's, it's a disruptive industry, it's changing so quickly. There's this new stuff happening all the time and rates is one of those things which has been affected, and everyone's kind of got their own spin on how to make it work. I've got quite an unusual one, which I've shared with a few people before based on sort of company size, but no one's really nailed the way to accurately price a job in the digital era, I think is the key thing, because when it was broadcast, it was kind of easy, because it would be like you know viewer ships and you knew all that stuff. But now you can voice something and it can just completely go viral and have been 5 million views or can have 500 views. And so it's difficult to price it at the outset and outset and give people certainty, but I don't To get too bogged down and rates but but yeah, it's definitely an interesting time. How has voices calm? What do you think some of the key moments of the evolution were in your business model because you know, you've been around for more than 16 years, you've really seen the voice of industry go from a complete bricks and mortar institution where people had to live close to a studio that didn't even have home studios. Now, you have to have a home studio, I live in the middle of the New Zealand jungle and managed to carve out this voiceover career, which would never have been possible even probably five or six years ago. has voices.com been a part of that evolution? And like what have been the key moments for you? And in shaking things up and changing the industry?

 

David Ciccarelli 

I think the one you know, the first instance, was actually the acquisition of the domain name voices.com. Some people might recall, we actually started as interactive voices calm is a mouthful, you know, you would have, you'd have a profile URL like Toby Ricketts dot interactive voices.com is really long. People didn't know if it was singular or plural. So I wanted to change the domain name, and rebrand. And the short version of the story is rather than a wholesale Vox CO, or vox.com, we thought rather a name simplification, what if we could just be voices like voices.com. And so we were successful in obtaining that name from another from another website owner at the time, and basically, you know, rebuilt and redirected, you know, the website on this voices.com URL, this address. So I think that was critical. Toby, after that, we had reporters from CNN contact us, we had great search results, kind of just became more memorable, short and memorable and unlikely that someone could misspell it. So I think that was very helpful in establishing the identity early on. And then so that was, you know, something that was memorable to me. And then honestly, we actually kind of, you know, stuck to our knitting for a good, you know, you know, 1012 years, and, you know, had aspirations for creating a, you know, really a global, global platform for voiceover, in, in which case, we realize, you know, financially, probably just couldn't continue to pull this off on our own. And so we sought out a, an investor, which a lot of tech companies are going to say, Hey, I can I can get this kind of proof of concept phase, and then you achieve what's referred to as product market fit, meaning you've got a product, a platform, or what have you. And there's a market out there voice talents, clients who are looking to hire them, do we have something that's working? And is it working at the scale of like, 10,000 20,000, like, there's enough volume there, that with additional, you know, sales and marketing dollars, like, you know, can we go and acquire 10 times as many customers onto the platform. So that was really the, the journey that we had was to realize, yeah, we probably need a sophisticated partner. You know, and I say, we, as in Stephanie, and I, who were the two owners, and, you know, no board of directors or anything along at that time. And, you know, as many as many of you know, we ultimately ended up raising what's called a series A, which is kind of the first first money invested into the company, institutional money invested into the company, with Morgan Stanley, a global investment bank, you know, well regarded prestigious Wall Street firm, and it was out of their San Francisco, Silicon Valley office, and they look for, you know, high growth tech companies. And so we fit the bill. And, you know, in a, we're able to, to secure that investment, as I say, of $18 million. And so, part of that, you know, the outcome of that was, you know, you when you when you go in through an investment process, you actually have to fundamentally answer three questions. You know, how big is the market? And, you know, we had done our own research and build this called total addressable market analysis, and we put it at $4 billion globally. And then, you know, and subsequently we've kind of since validated that with other third party research firms, and so, you know, in the multi billion dollar so big, big growing space, well, why you why you voices, why are you going to be the ones that lead the way and that could be great domain name, you know, great traction so far, you know, positive feedback from customers that they're going to keep coming back, you know, time and time again. So we got to prove why, why we were going to be the ones that would lead but the critical One was okay, even if those are true, the investors and in this case at Morgan Stanley was critical to knowing Well, why now? Why wouldn't we wait and let you grow a little bit more? And why is now the critical time for us to invest in you? And the answer was actually we had started conversations with with a company called voice bank, which for those who are maybe unaware voice bank was a similar online marketplace, more of a directory, but similar type of approach that connected ad agency producers, mostly at ad agencies, with the kind of traditional talent agency. Now you couldn't go on to voicebank as an individual talent, your agent had to register you. And so Jeff Hickson, at the time, who was who was the founder, he started that in 1998, believe it or not, and arguably kind of the pioneer of online marketplaces, I think he was, he was ready to to find a partner and, you know, pursue other other career opportunities. And, and so we, you know, we made an offer and, and he liked the looks of it. And so we ended up actually acquiring acquiring voice bank. So that was a big, the capital raise with Morgan Stanley, and then 30 days later, kind of tying up this deal with with acquiring voice bank. And, and so those are kind of some of the big milestones over the last couple years. But yeah, huge trends that have happened around AI voices, and just the amount of freelance work, you know, the pandemic, I mean, there's lots of paths, we could we could go on, but those are some of the highlights and memories, from my perspective,

 

Toby Ricketts 

absolutely fantastic. And, I mean, the two key parts of you know, spending, so you get all this money into the business, one of the you know, and your decisions with what to do with that money will be critical in terms of, you know, the success of it, you've got to look after your talent. And look after development of the side, which I was gonna say at the beginning, is, is like, I think of beauty, like the interface that you have built with voices, I don't think anyone in the industry could say that it's not, you know, it's the top pay to play in terms of the interface, the way that people can take jobs right through from the posting right through the payment and everything, like it's a complete, I often recommend it to new voice talent, because when you're getting into the industry, it offers that completeness, step by step, this is how a job works. This is how you get paid. And you don't have to start doing overseas bank accounts, everything like that. So then this thing of beauty, and you've obviously spent a lot of money in building that, and you've done a lot of development work. But you've also had to develop that with, like we were talking about before client acquisition, having people calling clients trying to get people on board to use this beautiful platform you've created. What's been your your priority? Is it has it been in the in the client acquisition? Or is it been on the development or assist This is a balance, we both have to rise at the same time.

 

David Ciccarelli 

It's, it's, it's, you know, what I jokingly call, it's the chicken and egg problem, right? It's like, you need the you need a platform that is usable, and then you need people to use it. And this tension can sometimes occur. Now what I've learned over time is, you know, with through through the guidance of a board of directors, you develop an annual budget, this is all like big business stuff, probably tremendously boring. But you develop a budget at the beginning of the year, and say, here's where I'm gonna make the investments. And, you know, you try to pick a handful, because you don't want to do the peanut butter approach, and you just spread it so thin, that there's nothing that really has an impact, you try to do kind of one, two, or three things in a meaningful way, over the next year. But you know, the initial infusion of capital was, you know, your thinking, thank you for observing that as well, too, was we, you know, we weren't really a product company in the same way we had developers, we actually didn't have a vice president product, there weren't really designers on board. So it was mostly a there was a real need to overhaul that experience. So I'm going to call it like, one of the uses of proceeds was all around technology, there was the visual user interface and then I would say the user experience user interface is kind of what you see and what you're clicking on. But the experience is that sense of flow as you go through step by step the the emails that you receive to kind of guide you along the way so that's kind of the user experience all that definitely needed to be kind of updated and it was there but there were these like moments of friction kind of like the pebble in your shoe that you're just like ah if we could just get rid of this you know it would people could go through the process so much smoother so that that is that certainly taken a couple years and we're continue to be on on that path as well too. There's a lot of behind the scenes investment, you know, namely around kind of job match, like how do we make better matches on the platform, redoing a search engine, just things that no one's necessarily going to see, but again, makes the whole thing more efficient. So those are two, like, you know, areas of technology that were that were key investments. And then you're right, it's like the the outreach, to generate demand with the clients. That was really kind of a sales and marketing investment. And so, you know, we actually do kind of pursue both in a continuous and continuous way. And I think that's actually been, you know, really key is that it's not kind of all in on one side or the other all talent, because you're right, Toby, that every change or improvement that happens on the client side, we fully recognize that there's a complimentary or sometimes, hopefully not, but an adverse effect for the talent and vice versa. We do something just because somebody wants a request to happen from the talents, you know, the talent is requesting a change to happen. We also have to take into account the ramifications that might happen with the client. And one if I may, that's just kind of recent, there's probably nothing more it's assigned for more jobs, that talent one or like, I will, if I didn't win that one, tell me why. Or at least let me listen to the winning audition, who won the job? And how much do they get paid? It's like, well, I don't know if the talents okay with that. And even if they were, I don't know, if the client would be okay with knowing because a lot of the clients are like, it's a nondisclosure, you know, confidential campaign, they don't want the audio leak, they don't want to know who want it, they don't want anything like that. So it's that kind of tension that we feel kind of pulled between, these are really good ideas. But every every, you know, initiative kind of has like, it affects both sides of the marketplace. So we just try to be thoughtful about about making those changes. But yeah, those are the kind of areas that we're making, you know, technology investments, and then marketing.

 

Toby Ricketts 

That's so true. I'm glad you brought up about the talent feedback thing, because that that's, that is number one of the number one thing I hear from especially new talent who haven't necessarily won their first job yet. And they throwing auditions at the wall. And they just feel like they maybe get a like, and so many new talent are basing everything they do on how many likes they get. And I mean, as like, I don't, I tend to throw auditions at all and never look back. Like I don't even know if I get likes or anything, I just kind of move on. And if I get a job, it's a nice surprise. But when you are starting out and looking for any kind of data point to improve your performance, the pdbs aren't really much help because it is literally there's just no data coming back at you. Which is why things like growth for the brain. And coaches are so important to give that feedback and make sure people are improving. Is there a way to perhaps like gamify it for clients so that they're rewarded for when they do give feedback. And I've done casting, I know how exhausting it is when you get like, at auditions to listen through. It takes a long time just to listen to the middle and give feedback. But if I know they were able to give spot feedback, I'm sure you've done work on this, to see how feasible it is and whether it's

 

David Ciccarelli 

we've tried, we've tried a few things, you know, and one in particular is we actually called it audition feedback is when they're going through. If they if they add to a shortlist, or they click Hide to kind of remove it from view. It's like either popping up a window that says, Oh, well, you know, and it has to be very objective feedback. Because as soon as it's subjective, then it's like, the client doesn't want to have to rationalize or explain why Toby, they loved her didn't like your voice for this. You know what I mean? They're just, they just feel like they're opening themselves up. No one wants to kind of write the thanks. But no thanks letter, if you know what I'm saying. So I think there's the hesitation from client from the client to do so. And so the audition feedback was like, I hear plosives too much sibilance background noise, noise floor reflective space, like it was things that hopefully the client could hear when they're going through through those auditions. But the uptake of that was like a, it was like 0.1% of people even for like have jobs even like got a single audition feedback. We're like, this is this is kind of becoming one of those pebbles in the shoe to to for the client who's just like, Can I please just hire the talent and kind of get on with it? So I think we've concluded that you're right, Craig for the brain, other coaching facilities, an individual coaches are really the best channel in our experience to get that personalized one on one feedback. And one way to do that would be downloading an audition. You know, you know if the clients got a job posting, if it's not confidential and, you know, show that show your coach, here's the job, here's my audition, how might I am improve and For a while, we actually had an on site audio engineer who would, in effect, do this, you know, pro bono voices. And the number one thing that made the difference in the audio quality is literally just, I wouldn't resort to like a normalizing. But it was literally just the perception that clients perceive loud auditions to be better quality, rightly or wrongly, it's just you're not competitive, if you if you sound like this, and you're whispering, and I can barely hear you, you know, versus, you know, literally leaning into the microphone can be the difference between that presence that sounding now I'm not advocating that I'm a I'm a culture, you know, anything but like, that's what we found was this perception of sound. loudness, was actually what clients viewed as, like better quality versus not so good quality. So that could be using a compressor, it could be making sure you have a limiter on there as you're not, you know, cracking out. And it could be just working the mic a little bit closer to give it a little bit more of an intimate read that has more presence. So hopefully, those are helpful tips. But you wouldn't know that there's no technology that's going to identify that. That's why again, talk to a coach, given some auditions. It's like, Oh, I'm hearing a lot of your room tone, like, how far away? Are you from your microphone? Take a picture of that setup of your setup, like a selfie. And like, Oh, I normally, I normally stand back here when I'm recording the auditions like, Oh, well, that might be the problem. There's three feet between you and your microphone, you know, it's, you would be surprised. And so those kind of quick tips, take a photo, send it in or an audition and your coach, hopefully they can provide some guidance.

 

Toby Ricketts 

Yeah, absolutely. And that's, that's great. And it's very useful to hear that you went down the track about feedback. So that's super useful. Just to go back, this is a quite a specific piece of feedback and sort of a question for the Oceania region, which I obviously look after for growth for the brain. I'm based here, I have lots of students here who use the voices.com platform, and have had don't see that many jobs for Australia, New Zealand accent requirements and things. I wondered whether you have a very North American focus, do you do you intend to be like a global company providing global voice services? Or are you sticking to your knitting until you kind of dominate the America? And then you'll go global and go into Europe and go into the Oceania? Or what's your kind of strategy globally, for getting to work?

 

David Ciccarelli 

Well, you know, that one of the challenges is, the barrier to be kind of a true global company, would be just the simple fact of language. So right now, the entire platform is all English. We transact only in US dollars. So right away, we kind of are predisposed, if you will to serve the needs of a predominantly North American clientele. And so to put some numbers behind that, despite us working with clients, and who, you know, in 160 countries around the world, 76% are in the US. 8% in Canada, right. And well, it's 10% Europe, and I'm just glancing down on my screen, because I wanted to be prepared around this kind of whole whole notion. While it's 10% in Europe, of clients, most of them in the UK. So you start to see this theme, it's like it's basically English speaking countries, even though 4% in what we just call Asia, Asia, Pacific or APAC, it's 4% of clients in a pack. So there you go. Totally right away, it is definitely a much smaller portion. But even even though it's all a pack, truth be told, it's basically Australia, New Zealand, and 2% in Latin, Latin America, when it comes to the languages of jobs that are posted and filled 83% are in English. Now, there's a number of kind of accents, you know, requested underneath there. We've got some work to do, you know, this upcoming kind of period next three months on cleaning up this like, accents lists, we've in languages, but think nonetheless,

 

Toby Ricketts 

I've been to that for so long. It's that I

 

David Ciccarelli 

know. Yeah. Well, it's because, well, one, I mean, you have a, I think built a personal brand on a global accent, which is like how do we like honestly, these conversations come up, like how do we enable that to happen? You know, not only for Toby but you know, recognizing that sometimes clients have this like I this this jenis acquire I don't quite know what this worldly accents familiar, but I don't quite can't pinpoint it. But you know, professional and bold, speaking of like the voice of the future type, type accent, and they just don't know how to kind of pick that. And so that is this this we just want to have the languages English and Then a separate drop down for all of these regional accents. So that is, that's, that's definitely upcoming. And you can imagine, once we make that improvement, you know, talent need to update their profiles to make sure like, hey, you've got this data structure so that when a client invites you to a particular job, or post a job, I should say, you know, you get invited, it's creating some strange invitations that are happening with the current structure right now, which we're well aware of. And I think it's just, it's just overdue. I think it's gotten to the point. But yeah, I mean, it's so you know, again, to answer your question, it is vast majority North America, just being Canada 83%, English, 5%, Spanish sprint of French is 4% of all the jobs, and then kind of goes down the list from there. So for the time being concentrated, but you know, we do run, you know, Google ad campaigns, trying to reach clients in the UK, in Australia and New Zealand. I just think kind of like, just from there, you know, sighs the US continues to be the dominant market that, you know, that the platform resonates with?

 

Toby Ricketts 

Yeah, absolutely. No, I mean, I do think that the marketplace in Oceania here is is a number of years behind the US, you know, the US has really, you know, took the online voiceover thing first and really run with it. And Australia especially still seems to be caught in the the ad bricks and mortar agency model, I talked to look down to one of the leader of our MK, which is one of the biggest agencies there. And it still seems very, like everyone's very happy with that arrangement. And so for big sort of, you know, national campaigns, it's not going to change in the short term, but I feel like there's, there's, there's a lot of little tiny, you know, seedling companies coming up that are just small at the moment and can't afford to go to an agent. And so like the pay to plays fill that that perfectly in terms of like, low to medium budget jobs, they, you know, they need a broad spectrum of talent, especially, but they just, they don't necessarily know about the online voiceover thing. So I, I kind of wondered whether there was going to be a marketing push into these areas where maybe some phone calls going out or something. So that, you know, more of more of that work could come for these voice artists to investing in voices.com. But not really seeing that many jobs posted, unfortunately.

 

David Ciccarelli 

Yeah, we I mean, we we do have a small global sales team, that, but again, we're more responding to inbound inquiries, as opposed to part of the, you know, challenges that we're just not aligned on. You know, timezone, you know, like, when we pick up the phone, we don't want to calling people in their sleep, and vice versa. So it's, but it's interesting, you bring that up that Australia, and we actually found that to be the case in in Japan in particular, because we're like, wow, it's like world's number one enemy market, this is going to be great. And they're like, nope, everything's in person. Nobody has home studios in Japan. And we were just like, wow, if if the kind of structure on the ground isn't conducive to doing business, through these online marketplaces, like I, I don't know how to change that, where you're, you know, good observation that there's almost this, this willingness to plug in a microphone to download software, you know, from a certain group of people who seem to be you know, predominantly in the States, or like real go getter, aspiring voice talent, or like, if, you know, if I can't just go, go get an agent, I'm going to have to kind of like, enter into this into this industry, kind of using the newest, latest, greatest tools, and I'm going to have to probably learn it all myself, and then not necessarily, no one's going to kind of, you know, teach me completely free, I'm going to probably get the first go through the first couple, you know, videos, lessons, you know, tutorials on how to use Audacity or Adobe Audition, or whatever the software is, you're gonna have to put that effort in yourself. And then, you know, maybe Wait a client or two, I think then, you know, agents are going to be certainly more likely to be taking taking your call.

 

Toby Ricketts 

Yeah, exactly. Cool. Want to switch tech a little bit? Because I'm aware that we're having such a great time talking that we're not getting to some of the questions I wanted to ask and some of the, the talent on the grapevine had their questions as well. One was around the, the voices.com Terms and Conditions A number of years ago that there was a big update to terms and conditions that said something along the lines of you know, like we own any audio you upload and we can use it for whatever purpose I mean, I I get that like these days, this this is an aside from the paid players and agents and everything. There's been this this this pressure from clients that they want to own the audio, they're paying for it, they want to own it and use it for whatever they want. And perhaps it's a it's a response to that but But Is that still the case that the terms and conditions for for voice How to say that, you know, anything got loaded platform we can use whatever we want cuz people were worried that it was a TTS learning algorithm thing and that you know, auditions were being used to train AI voices. Can you put any of that to bed? Is that?

 

David Ciccarelli 

Yeah, no, I trust me. I love nothing more than that. First off, I mean, our business is to run a marketplace, we're not a tech company. We're not, we're not, you know, we're not going to compete with Google and Amazon to create synthetic voices or AI voices. I mean, listen, they're there. They have 1000s of engineers working on this kind of project. And they're decades ahead. So I, you know, that's, that's never been our heart's desire to even enter that space. The reason why, and so we haven't, for exceeding clarity, we've not sold data sets, we've not, you know, have auditions. You know, no desire, nothing on a strategic roadmap, to even enter that space. I think, you know, to reuse the phrase of sticking to our knitting, what are we really good at? You know, and we ask ourselves, it's like, what is it that we do, it's like, we run a marketplace that connects clients and talent, to fulfill these jobs. And that's, you know, as simple as it is, we're kind of a straightforward, very candid, you know, clear, simple bunch, you know, smart people, but it's like, some of this stuff is just, I think it's, you know, I think it's, you know, speculative at best and like, kind of fear mongering at worst, which is not constructive for us. And I've just learned a while back to, you know, not engage in trying to defend all of this, it's like, let's just keep doing our thing. And it was actually, one of our board members, he gave me a great line totally, which is, there's kind of, you know, two different mindsets you can have, especially as a leader of a tech company, you can be, you know, the competitive mindset and be fearful and worried about what so and so's doing, and what are they building and what someone said about you, but that can really bring you down, right, you're kind of always looking over your shoulder, or you can have the creative mindset. And the creative mindset is like, here's our vision, here's where we want to go, here's how we're going to build on our strengths. And we've just opted, and I think collectively agreed, let's build on our strengths of what we know, instead of anywhere kind of dabbling in, you know, unknown areas that are highly controversial, that actually don't support our core business. And so here's kind of the other funny thing about that. speculation that they were even ever going to enter into the space. We've, I'm very proud of what voices and the team here is built, we built an incredible business, why would we cannibalize all of that by building a synthetic or AI voice? You know, it's, it's literally trading dollars for pennies, it doesn't make any sense. Because you build that machine once, then it's just going to crank out automated voices for for pennies, where we used to be able to live out a vision of providing income for talent, and as well as for all of the employees here at voices. So it actually undermined our core business operations. So that was kind of point, point, point number one. But if I may, I think, you know, like, Well, why did we have anything in the terms of service at all, the only, you know, the only reason we needed to, is because like, Listen, no one's waiving their rights, and giving us indefinite use of of their audio, what was happening is, the client would, you know, Ghost disappear. And we would say, Oh, you owe us for, you know, you know, that it would be on a credit card, the credit card would fail, they would still use the file, and we would have to chase down that client. And then we would be getting into these disputes that the client would say, well, you don't have the right Why are you reaching out on behalf of the talent? And we'd say, so that we concluded with, you know, advice of our, you know, law firm, it's like, you need to temporarily own this as the file passes through your system, right? You're having this file upload into your system who owns that? And we say, well, we will own it until it's paid for. And once the clients paid for, then it's a transfer of ownership. So you can for those who are interested, they can look up a transfer of ownership. So it's this kind of like, almost like Clearing House temporary state that it sits in. So that in the unlikely and hopefully doesn't happen situation that the client does

 

you You know, payment doesn't get fulfilled all the way. Sometimes we issue terms where the client can pay us 30 6090 days later, we've paid out the talent that on the on the Friday, but sometimes there's this kind of holding period. If for some reason, we need to have the legal recourse to actually go down and chase that client to recoup the money that we've already paid the talent for. So that was the entire spirit of what we were trying to achieve. I think it was around the same time of a lot of other AI voice companies. And this whole voice first phenomenon and smart speakers and Google Home launching like all of this stuff, that I think Unfortunately, some might have connected dots that just that just weren't there to connect.

 

Toby Ricketts 

Absolutely. With that thank you for for putting that debate bits. Because that's that's that's, that was an answer. I wasn't exactly expecting. But it's like, there are these funny things with with fine print and legal stuff, which I'm completely allergic to, I have to say like I don't read, who does read tends to get this. These say they're about 67 pages long. But but it was something that was mentioned to me in preparation for this interview that that was, you know, that was something that sort of turned people off a while. So it's very interesting to hear that perspective.

 

David Ciccarelli 

Yeah, there was a there was a there was a clubhouse as well, that I was that I popped in on it was like the same question. And same concern. And I like rightful legitimate concern. If you haven't, if maybe somebody doesn't understand, again, I'll use the term like the spirit and intention behind what we're trying to do. So any, any change that we're going to make to the terms of service, it's, it's really to provide better protection for the job, and all three parties talent, client and voices. Some examples are we actually, when we acquired voice bank, we actually had to add a whole section in for union jobs for at which the time we were facilitating union jobs through the through the platform. And then later, we had to do a terms of service update when we remove that, because there actually wasn't as many union jobs as we had thought. We recently added around usage rights and better and clear definitions around usage, you know, 113 weeks, one year in perpetuity, you know, different. So we need to define those terms. And then last one, if I may, just as an example, is around it's called COPPA, which is the child online Protection Act. And we basically recognized that we didn't have a adequate way to without just kind of asking, like verify people's ages on the platform. And well, there are sites that are just like tick the box and agree we didn't feel comfortable with that. So you know, now the requirement is you need to be 18 years old to use voices. And that was a bit of a heartbreaker in and of itself, that we you know, refunded child memberships, unfortunately, told some kids parents that we can no longer support their their kids online, we just wanted to provide kind of a more robust parental controls, we just didn't have the infrastructure, I think these are all kind of growing up and coming of age of our own. And unfortunately, they get some of them are included in terms of service, you know, updates that despite kind of best efforts. You know, most as you said, most people don't care, the legal ease. And if you do, it's like, oh, if the assumption is, well, they're trying to do something nefarious with them, it's like, again, I'll go back to if the if really our business is based upon shared success, why would we try to squeeze something like that into a terms of service? It's, it's actually a disservice to all parties. So, um, thanks, thanks for letting me just give a couple examples of like, when and why we make Terms of Service changes? Sure. Absolutely.

 

Toby Ricketts 

So, um, we are getting towards the windows, it's been a fantastic chat. And hope you got a few more minutes just answer a couple questions I have. I feel like we need to cover as well, your most recent launch, like because looking, you know, this is the presence looking towards the future. You've just launched, you know, Creative Services, which is a big change, for voices calm, taking the model you've done with voices and then applying it to translation and translating it to audio production as well. So tell us about how that came about. And sort of like what and what the now that it's been a month or two since it launched, like what kind of feedback and what kind of uptake Have you seen on the platform?

 

David Ciccarelli  

Yeah, I mean, so you know, how it came about is I think we were looking at this, this platform that we've created and, and also the incredible talent that are, you know, call voices home, if you will, and looking at these profiles and how people describe the their artistic abilities, what you can do and so we did this kind of big data look, to develop what we call a skills inventory. We took all the profile information of like, what are the keywords that are coming up and is it just vo or people saying, Oh, actually, I can edit audio? I can mix Music, you know, I've speak three languages, and I can also translate them. And now as you know, I want another one of these aha moments to realize the hardest part is probably, you know, or one of the hardest parts is like building up a community of people who are talented and multifaceted. And hear all the informations kind of sitting there at the ready. And the question then is, well, you know, would any client want to actually hire, you know, a talent for another creative service. And when we look back over the years of, again, the jobs that were being posted some jobs and say, I'm actually looking to have my script translated, and then recorded in Spanish, and we realize, okay, they're actually asking for this, but it's two services kind of bundled in one, might they actually post two different jobs, maybe you want a translator, who has certain industry expertise, like pharmaceuticals, or financial services, or healthcare, and so that kind of, you know, got us thinking, if we have the talent, and it looks like there's clients that are that are wanting additional services, then perhaps we can, you know, leverage and utilize this infrastructure we already had, I mean, voice is going to be, you know, the heart of the production, it really is, you know, I use this phrase all the time, like breathing these words to life. But inevitably, there's pre production services, writing the scripts, translating it, and then the vo gets done. And then perhaps, or, you know, perhaps even inevitably, there's some post production services as well, it could be as simple as you know, converting file formats, it could be editing out breaths, it could be chopping this one long recording into chapters for eLearning, modules, that type of thing. So there might be some audio editing, mixing music, and so forth. And that's where like, I felt that was consistent with kind of creating this definitive destination that we're, we're not, we're not veering off into, you know, hiring any freelancer, web developers and executive assistants, it's creative talent, and let's call it creative talent that are in these, you know, circles, if you will, of influence around the human voice. And so I think we're, you know, we've started to struggle to get kind of too far out there with, you know, potentially others. But writing seems like a natural one, like, that's actually a big challenge for clients, like I've done, I want to do a podcast ad, that's great. Do you have the voice but like, I need someone that I can just talk about my product interview and have them write a script. And so we don't really offer that kind of writing right now. So that might be something that we're you know, we're contemplating. But I think we've kind of got the the essence of it. Now, the hope is that all of this drives more vo activity, because it's kind of like pre and post production, give client that great end to end service. And hopefully, they they come back and, you know, are looking to hire another creative talent in the future.

 

Toby Ricketts 

So you still see, you know, voice is definitely at the core. And these are going to, like complementarily, sort of add work for voiceovers as well. And I mean, like myself, I also offer audio production, because I'm from a radio background. So it's another sort of an income stream for people. Yeah, exactly.

 

David Ciccarelli 

I mean, you're not alone. That's what we find them. And that's exactly what we also describe them are complementary and adjacent categories. It's like, oh, what's kind of like one next to what is currently there? You know, and so that's really where where we see that, ultimately will build into kind of more and more robust voice of voice jobs themselves. You know, perhaps one day we'll like a client will say, I'm going to create up a project folder, and then have multiple jobs in here where I can kind of better organize the type of creative work that I want to get done. You know, another example would be what we're seeing is that brands have not been thinking they are. Let me take another crack at that, that brands have been thinking of themselves only in visual and visual terms for years, color, shape, space, you know, layout. What they haven't been thinking about is what their brand sounds like, until really the last couple years. Now they're thinking, do we need to have a sonic logo or an audio logo to go to coincide or to complement the visual identity? What's our Sonic identity? And so that might mean like music kind of composition, we're seeing some of these jobs, you know, startup as well, too. But for all of this, I, you know, I'm excited with the whole world of sound. I think it's early days still where, you know, we're not necessarily going to be If there's any time we're fatigued from being in front of, you know, screens, it's probably over the last 18 months. I, you know, there's lots of times where I'm just like, I just want to listen, right? I want to learn, I want to be entertained, entertained, could be a podcast could be an audio book, I want to listen to some training or university courses. So I think there's a kind of a, you know, a whole other world of audio only, or audio exclusive opportunities both for for brands and organizations that are trying to get those important messages out there. So you can be a small part of that,

 

Toby Ricketts 

yeah, well, audio is really coming into its own, isn't it, like you say, with the rise of podcasts with the fact that audio is found its advantage, in that you can do something while you're listening to audio, especially with podcasts like an audio books, I find like I cannot sit down and read a book because my mind wanders, and I want to do other things. But if I can drive, or do the gardening, or do some building and listening to an audiobook or podcast, then like you get two things done with one stone. And I really enjoy, you know, that that kind of experience. So and I'm glad that you know, the voices is seeing that and, you know, using the platform to kind of leverage that, to for audio professionals like myself to do more work, it's fantastic. I want to get to some of our member questions, a few of these are sort of, you know, I think are answered more on your sort of help like how to get 100% voice match and stuff, which we haven't quite got time to go into, but is I think dealt with with your talent services team. Now, one of the big ones was some of the pay to plays are very guarded some more than others about whether a client with invoices can work directly with the clients, like after they found them on the platform like like voice 123, obviously, you know, just puts you in touch with the client and you're left to your own devices, do your own invoicing and everything and it can go wrong, or it can go right, which it does most of the time. Whereas voices.com has always had this sort of like, you know, you deal with the client through the platform, which is very convenient. But it also sort of you know, it keeps the talent and clients separated. But recently, it seems like there's been a softening of that voices calm in terms of you know, clients getting in touch with talent, and then after the big job maybe working working directly after that. Is that something that voices.com? is allowing or endorsing? Or is it still preferred that you keep everything you do sort of through the platform?

 

David Ciccarelli 

Yeah, it really, it really is preferred to keep everything through the platform, there's, there's a couple of reasons on that. You know, one, I think we cultivated that client in the first place. And we, you know, want them to come back not only to hire you, but perhaps another colleague, maybe they're looking for a female talent, the next, the next go round, or a different language. So the more they can kind of learn and embrace and understand how to get the most of the platform, I think that actually benefits the community as a whole. The other reason is, as you said, sometimes the transactions don't go as expected. And in those situations, talent would come to voice and say, Hey, this, this client, you know, still owes me the money. We're like, well, we don't see the job on the platform. And then, you know, puts us in a bit of an awkward say, Oh, they hired you once last year. And they're like, No, no, I just got got hired by them last week. And we're like, we don't see it. So I think if we can be helpful and supportive in that. That's one. But there's actually a pretty big reasoning. Why, you know, if I could be so bold, why talent would want to keep, you know, clients hiring them through through voices, it builds your ratings and reviews, you get more compliments, which again, are additional signs of activity and credibility on the platform. You're at the top of what we've now rebranded the leaderboards. And a lot of clients just go right to these leaderboards. And just like show me the top 100, most recently hired favorites most listened to talent this week, this month, all time, it's kind of like a shortcut for them just to get access to now, if you keep the transaction on platform, you're going to be visible on those lists. So hopefully those those kind of a couple quick reasons. You know, both that I think we can be helpful. And there's a, you know, a rationale on some of the benefits for keeping keeping the jobs and that communication going through. Through voices.

 

Toby Ricketts 

Yeah. Fantastic. Oh, that's, that's, that's, that's good to know. Because it did come in a couple of times. And, yeah, the other thing about, you know, lots of pro talent, who might have, you know, tried voices in the past and left the platform, a few of them was saying, you know, we've heard that sort of voices.com has has sort of, you know, changed somewhat, or at least the perception has changed, the the attitudes have changed. We want to kind of try again, but we don't want to necessarily have to buy a year and then we're talking about, like, a free month for people who have been a member of voices before and then come back I said something you consider like a like a welcome back sort of deal or, oh, sorry.

 

David Ciccarelli 

I think I mean, sometimes we you know, from time to time, we might do a discount on the offering. But, you know, I actually hadn't heard that as kind of a welcome back. gift, if you will, because I understand the hesitancy is, you know, it's it's $500 for an annual subscription. Now, if you were successful on the platform before, then, likely, if you put in the effort in that first, you know, month or two, you're probably going to win a job or tuners. Good, okay? Now I see how it works, how it's different, how it's better than then maybe three or four years ago, the willing, you know, kind of, you know, to, to invest for the next year. So great feedback, something else we're considering would maybe be like a lower limited, you know, entry level membership, like $500 is a pretty big jump to go from zero to 500, maybe something like 100, but you're, you know, perhaps, limited in the number of jobs you can see or the number of jobs, you can reply to something along those lines. So I'm not sure if you want to relay that back back to the team, but because there's kind of the two constituencies, there's like, new talent that are just like, I want to give this a goal, but I'm not sure I have $500 to make a goal that for a year, I want to I want to do a sprint right for like 30 6090 days, huh? Well, maybe 90 $99 for a year just as a little bit more economically viable. But yeah, and then then there's the people that we would love the wind back, because I think there's, they were talented before, if you're successful, you know how it works. And hopefully we've, you know, overcome a lot of the, the challenges growing pains, call them of years gone by, and I would certainly love to, to earn the trust. And and and return that relationship with with all those talent who are looking to rejoin so don't don't be shy, send me an email, and we I'm sure we can, you know, I can add can answer any of those, you know, difficult questions that you want to throw my way. You know, it's pretty, pretty straightforward. I'd be happy to, to answer those for you.

 

Toby Ricketts 

Fantastic. Oh, that's, that's really good to hear. And, and you know, that, you know, transparency was one of those things that has really I think you've worked hard on in the last four years and has really come to fruition in terms of being transparent with on the platform, and especially the in the area of kind of, you know, manage jobs, or the I know, I always tell people this there's two kinds of jobs and pay for this self service and they can't manage jobs. One being bit more like a traditional voice agent or, you know, helping the clients along the journey once completely them on their own. That that when did you institute that service? out of interest? And and like do you? What's the kind of split of jobs between out just off the top of your head? If you haven't No, those figures? Oh, no,

 

David Ciccarelli 

yeah, we actually kind of obsess over this one as well, too. So to answer that the split is is about 9010. So with 90% of the jobs are now self service. This is I'm sharing a little bit of the playbook here. But it's what we call our platform first strategy, which basically is we should have, you know, a default or a bias to push as much of client activity to hire talent directly through the platform, that should be our default posture. It's only in those edge cases where the client is like, I don't have time, I don't want to do this hour, I've been working with a particular account manager for years, I've built the trust with them. But usually, it's in what we call these kind of more complex projects, they're not, you know, for the most part, you know, they're not 32nd commercials, sometimes they're like, 100 hours of corporate training material in like, you know, our 10 hours in 10 different languages kind of thing, multi voice multi language, you know, that's where we're trying to get to. So that mix has dramatically changed at one point, it was probably like 5050, which I think was kind of the origin where maybe some talent, were starting to get uncomfortable. That was kind of the direction. And we definitely corrected that, you know, I think we can get it to probably 95% of jobs are self service where we don't, we don't need to be involved. The intention is the old kind of, you know, teach a man to fish if you well teach that client, Mr. Mrs. client, how to use the platform. It's very intuitive and very straightforward at this point. And if we can to use a software term, like onboard that client appropriately, and using it using voices and get them through that first job, they'll realize, Hey, I can do this on my own. And so that's really been the approach that we've been taking over the last couple years. But it did come about because you know that this managers we can call it professional services. You know, internally, it came about because there were a couple of Fortune 500 companies that said we don't have have the ability like we did some searches, we don't have the ability to use a credit card. So there was this like payment friction, we want to hire somebody, but can you get on our vendors list? And then Can Can you send us an invoice for the person. So there's this payment issue, another client, it was a legal issue. They're like, we your Terms of Service aren't sufficient. You got to sign our legal documents. And kind of like you need to be, quote, unquote, on the hook for this particular transaction, if it were this particular project. So those are the reasons we started, and they were complex projects at the outset. And I think what we've found is, for the most part, that's why we've bolstered up the agreements, functionality on voices. It's, it's also why we've provided other payment mechanisms, clients can pay by all manner of credit cards, or actually request an invoice we have certain clients that are on those kind of special payment terms. And so we've addressed those two previous objections, like why why and needs that the clients had, why they had to go with professional services. So we're really just left with these like big complex projects. And I think they warrant having the extra attention and hands on. I mean, it's some of the projects have been like hiring hundreds of talent on like, massive projects, things that the platform on a self serve basis is just it's not, it's not the main reason that it's mostly small projects in and out pretty quickly. It's not the 100 hours of content, or hundreds of 1000s of words that need to be recorded. So that's kind of where strategically, we've shifted towards platform first. And as I say, it's 90%. Now, I think we can get that up to 95 in the next couple years.

 

Toby Ricketts 

Fantastic. That's that's, I wasn't expecting that answer. And that's actually really interesting to know that, that you are pushing that. But then again, it makes perfect sense that if you if you've built this, this this brilliant interface and website, which is which is a behemoth now and it's fantastically complex, I love the way that now I'm able to talk about my job page and really sought the jobs like in order of priority for my specific needs, because of all the metadata that's collected as well throughout the site. So well done for that. And I really congratulate you on that on that fantastic development there. So we've basically reached into the end of the interview, is there anything that you you want that we haven't sort of discussed that you wanted to go over?

 

David Ciccarelli 

Well, I just encourage any new talent that are interested in in the industry, particularly voice talent, you know, read those books, listen to podcasts, watch videos, like we have here today, I think what you'll find is that there's, there's no golden path to success, you know, every actor and voice actor that you, you know, meet or speak to or try to gain some advice from there, they all these little nuances along the way on some key decision or they're, they're kind of moment in time. That kind of led them to take that next step. So, you know, chart your own course Don't worry about replicating somebody else's, you know, and along the way, yeah, you should be getting a coach you know, someone to be your champion, measure your success, set those kind of mini goals and, and determine kind of what that what that next milestone is for you. But, you know, I would leave with that, you know, really chart your own course and developing your own career in this exciting industry of voiceover.

 

Toby Ricketts 

Fantastic. Thank you so much for your time, David. And I'm sure we'll talk again,

 

David Ciccarelli 

you got it Toby – thanks!

 

#StandingWithBev the Interview

Bev Standing is a premium voice artist from Canada with many years experience in the field. She was shocked to learn last month that her voice was being used by the social media giant TikTok so that users could make posts with audio saying anything they wanted in Bev's voice. But TikTok has never employed Bev for voiceover or sought permission or rights to use her voice. So how will this all playout?
In this interview we go deep into the issues around TTS and AI voices, and also find out more about Bev the voice artist. We navigate the Tech, the Business, and the Craft of VO and find out how and why Bev has found success.
Presented by http://oceania.gravyforthebrain.com and http://www.tobyrickettsvoiceover.com
To support Bev in her case visit https://www.gofundme.com/f/stand-with...

Here is a transcript of the interview:

Hello, and welcome to this edition of vo life and Gravy for the brain Oceania, the interview where I talk to people who are big in the voice industry, and are doing amazing things and basically trying to get a round up of what everyone's doing at the moment. And really the woman of the hour at the moment and voiceover land, is my friend and colleague Bev standing from Canada. Welcome to the to the podcast. Hello, thank you, Toby. And I, it's a thrill to be here. No worries at all. Thank you for coming. So you are based in Canada, you're one of the territory controllers for grading for the brain. And I had the big pleasure of talking with them. Graham Spicer, your colleague. You're both based in Canada. How are you guys going with COVID? At the moment, we're still in lockdown. But that's coming to an end, we're getting better. I think we still can't travel to a lot of places, but our vaccine rollout is speeding up a little bit. So we're getting high in the percentages of single doses. And we're working towards a double dose. So hopefully like well, life will return to somewhat normal again soon, I hope. Absolutely. Yeah. And that's, that's good. Especially, especially for us because it's summer. It's almost summer. So when you have months and months of cold weather, and you finally get nice weather, it'd be nice to go out. Absolutely. Yeah, it's not nice to be cooped up indoors with the with the warm weather is especially if you've been cooped up indoors already. So yeah, and life is certainly not normal for you at the moment with the recent some sort of revelations that that Tik Tok were using your voice illegally, effectively, because they had sort of got hold of it somehow. For people that hadn't that haven't kind of come across the story. And I have put put a few links so that people can but just give us a quick potted summary of you know, of how you first found out that they were doing this and sort of what the mechanics of that are. Sure. And I'm happy to because there's a really important message in all of this, so I'm happy to share it. Back in November, Bridget Reale, also with gravy for the brand sent me a video tik tok video through messenger and said, Is this your voice? And I went, Oh, yes, it is. And then she sent me another one. And so what about this one? And I went, Oh, that one's that my voice too. And then the next day, my daughter sent me one. And I went Oh, and then someone else in the family sent me one. And it wasn't quite as polite. And I went Oh. And so I downloaded Tick Tock because I wasn't a tick tock user. And I figured out how to use the text to speech feature. And lo and behold, there I was. And I've had people recognize my voice and they go, but how do you how do you know it's you? Right? Like, that's not all you. I did a text to speech job three years ago where I read 10,000 sentences. And we'll just jump right in. For those of you that have used tic toc text to speech. I read 10,000 sentences like this. And this is the TIC Tock voice. And it is unmistakable. So I knew instantly where the voice had come from. The problem is Tick Tock is not my client. So the question is, how did they get it? I don't know. Yeah, it's interesting, isn't it? Because I mean, you as a as a sort of a relatively famous voiceover artist will have usually had people coming up to you and saying, Oh, is it your voice on this commercial? Is it your voice on this? I'm sure you get it as well, because I get it all the time. I'm like, it's not like it's not me. It doesn't mean anything. Like, sometimes it is making it. But I imagined it would have felt a little bit like the start of one of those conversations until it was like you say like the fourth person suddenly, you know, something's up. And the fourth person within 24 hours. Yeah, exactly. Like as soon as it started. People were messaging me. Yeah, that's terrifying. Especially when it could be that you're saying anything, you know, that's the text. And I was Yeah, yeah, it was and I and you want to pay me to say something? That's my choice. This is not my choice. Absolutely. Yeah, exactly. Yeah. And I think, you know, I can sympathize as well as a voiceover artist. Because I in the last three years, I've done text to speech jobs as well, where you do read an awful lot of stuff in a particular voice. And, and it's, it's kind of long and grueling as well. I mean, the sentences you read are quite bizarre sometimes as well. So how to take us back to that moment that would that was not for Tick Tock that was for a different client. So it was three years ago, and it was for a company, a gentleman that contacted me directly. And he was in Edinburgh, Scotland. And I agreed to do the job. And I asked him what it was for and he said, translation us three languages and then dash US English and I went, I would love to be the voice of a translation. I knew it would be dissected. I knew it would be taken apart. I knew it would be a robotic interface for translation. So when it came out that I was the text to speech voice I went Wait a minute. That's That's not it. That's not What I agreed to, and again, tic tocs, not my clients. So you can't, you can't do it in the music industry, you can't do it in the art industry, you shouldn't be able to do it in the voice industry. And if they can do this, have they used it elsewhere? And I don't even know yet. Like, we don't know, they could have used your voice and you just haven't heard it yet. Yeah. And then it shows up one day without your knowledge or authorization. And it's just wrong. Absolutely. I mean, this is such an important case for all voiceover artists, because, you know, like I say, I've done at least two text to speech jobs, pro one of about that size, and one, you know, it's a bit smaller, for a very specific topic. But then if there is some kind of way that they can take what you've done, and then use it for anything, I mean, that's just, you know, that opens you up to all kinds of horrible things. So it's, I think this is a really important case. And we were all kind of waiting for this case, in a way because we knew how dangerous the text to speech, like, the concept of it was that you could, you know, take someone saying something, and then like, the deep fakes, you know, you could just put up somewhere else saying something completely different, because the technology has reached that point. And so like, I mean, I certainly knew that there would be a case at some point of this, and I didn't know, I didn't know what's gonna be needed, you know? And I'm kind of happy, it's me, and I'll tell you why. I get to stand up. And maybe other people would have just gone Hey, I'm the voice of Tick Tock. Yay. But that wouldn't have helped anybody in the industry. So I've, I'm, I feel like, this was handed to me on a silver platter, because somewhere the universe went, she's gonna say something. Let it be her. I don't know. But I believe in standing up for what's right. And I believe in doing it in a positive way. I'm not bad mouthing anybody, I'm not throwing any negatives out there. This is technology. And when the world you know, I don't go back into this business. I don't think as far as you. I don't know, when you started. 1990? Probably, I mean, yeah, pre 2001 was the very first, okay. So when you started, you were going to studios, you'd go into auditions. And very, very quickly, it started, you could do some jobs from home. And people panicked, why do I don't have a home studio, we go into the studio, I don't know how to edit, the engineer does all that. And then the industry adjusted. And I think we're just at that point now, that technology is caught up. And we have to adjust. But if this didn't happen, the conversations about usage and the conversations about I mean, usage is always there, but not to the extent that we're looking at right now, we have to be really, really clear, when we do these jobs, you can't sell my voice, you can't use it for another app without my permission without talking to me and creating boundaries. And and whether you want to get paid for it or not. If it was something that you were passionate about, and you didn't care if you got paid, that's your choice, but it should be your choice that should be presented to you, we're selling this, we're you know, we're giving it to these people, and they want to use your voice. Now you get to have the conversation with that person, or that company. And I think this hopefully, will be the grounds that make this happened. Exactly. And yeah, I, I didn't really think about that. But it's it's kind of happening. there's a there's a few different facets to this and the effects in effect, because there's the kind of just the pure business angle of like, well, it's my property you use, you know, my property for your gain. So therefore, you know, I'm entitled to some of that that value. But also, like you said, the reputational angle, which I think is probably more striking, is with the TTS is that they can bring your brand into disrepute. Right? And you know that that that's kind of a violation of your of your integrity as a voiceover artist. Yeah, I have no say, and, and my brand is my choice, my say, my decisions, my everything. I'm an independent person, like business. And and you can't just go and change my logo, what you can't just go and use my voice and make it say whatever you want without my approval. Right? Yeah, it goes so much deeper than Oh, they used your voice, you should get paid. And, and I'm getting a bit of that, you know, oh, you just, it's all about the money just. And it's funny. One of the very first emails I got was extremely negative, and it's all about the money and I hope you lose and I hope it costs you 1000s and legal. Just put your voice back it's just a voice and I so my brain says this person just appreciated the fact that they liked this text to speech voice and they'd like it back. They just don't know how to say it nicely. That's true. And I don't know if you I mean, you would have seen the videos that are circulating on YouTube about like, there's so there's like millions of people saying bring back the the old Tick Tick Tock voice You know, there's so many memes floating around about it now. I haven't seen them all. I haven't really had time I've been completely overwhelmed with the attention. This is getting and My days are now what times my next interview. And I'm agreeing to that because the message is so important. Like I said, it's not about Bev getting justification and payment for what she did. That's this much of what this is all about. And I again, I got flowers from a friend, and she said, thanks for standing up for women everywhere. I mean, it doesn't matter how you look at it. This could have been somebody that would have rolled over and gone. Wow, I'm the voice of Tick Tock Isn't that great? And a statement, and it would have destroyed our industry. So I'm kind of happy that I've been put in this position and have the gumption to do to do this. But I don't do this alone. I do this with the entire voiceover industry. I can't believe the support I've gotten. That's brilliant. And like, all those reasons, though. Yeah, thank you on behalf of the industry, you know, for for, for taking this on, because it will it will take an awful lot of time. You know, you're putting yourself out there as the sort of the face of this campaign. And you've done it in a brilliant way. I have to say your branding on this has been excellent. The hashtag standing with beavers. Like is genius. I wish I thought of that. But I didn't. Actually somebody else came up with that. They also said you should do hashtag standing with Rob Rob. Rob's giggling Paglia is my lawyer. He is also a voice talent. So he understands the business. And he's located in the US where tic tocs offices are. So it all kind of and I knew Rob, so it fell into place. But the other one is, when this goes to litigation, and there's some rules in place, which I hope happens, that that helps everybody work together in a really cohesive way. It's positive for both sides that they call it the standing clause. Got the perfect name? Absolutely. No. That said, That's fantastic. And the other question I've heard sort of secret is whether they you know, the unions have been worried about this, you know, sag AFTRA and some of the other unions in terms of who who control who works in voice and who's paid what, etc. But they haven't really made a big thing of it. And hopefully, they can kind of join this in a way or somehow exert the what influence they do have into I'm hoping they stand up. And yeah, I'm not a union member. I'm not, it's sag AFTRA in Canada. And after in the States, I believe, and I'm neither, but I hope they stand up and listen, because there is some talk to this. And there's going to be more and more companies that hire you to do your thing. And then you might control your voice, you might have the say, of who can use it. And that would be wonderful. And it would be like a passive income, I would think the Union would be part of it want to be part of that. You know, so I'm hoping, again, by being this public and accepting requests for interviews and talking more to people and spreading the word that it's not just about getting paid for your work. It's so much bigger, I'm hoping the union does step in and go You're right, we can lend a voice because everyone I've talked to whether they're union talent or not, whether they're agents, casting directors, they're all we're behind you 100%. They may just be waiting to see what happens with it. But at some point, I'm hoping that that they join the support, at least, you know, by verbally saying we're behind you on this one. Yeah, brilliant, because it would be good, it would be fantastic, that support it. Another thing about TTS that's been kind of like the flip side of it, because it has been kind of doom and gloom, like the robots going to take our jobs like every other industry. But there has been the one the TTS companies I've been talking to. there's a there's a couple of them who are really kind of doing it for the voiceover angle. And what they've described is that they're developing like voice print technology. So you can effectively Copyright The sound of your voice when it comes to AI. But not only that, but they're trying to design platforms so that, like voice actors, like me, and you can go on and effectively create like a like a costume if you like, which is like a character in a voice game. So you'll create a character and then say a bunch of different words to make that character real. And then they can make that character in the game, say anything they want, and they pay you like per character or per player or something like that. So there are some glimmers of hope that technology could also be the solution in terms of having these digital voice prints and the ability to have basically like it like a pay to play. But for your TTS voice, which alone It will you will Oh yeah. And that's that's where this passive income will come by. And again, it comes to us to be in a studio then you had to figure out how to be at home now we have to figure out how to work with them. And those are the companies I'd be happy to talk to you because they get it they get that it is your product and that you should be paid for the work you do but they want to work with you on this and technology is going that way. Why not make it work and stop the pushback? Absolutely. Yeah, exactly. Yes. Like they need the voices originally. In order to make this work. And if they get this terrible reputation, it's not going to work in their best interest. No. And I've also heard for video games and stuff, they'd be using that for more background, characters and stuff, as opposed to the main characters are still going to be voice actors. But but the, you know, the grunting teacher in the side that gets pushed out of the way in the grocery store might very well be an AI voice that we've created. Yeah. And you would, you would be told that it's there using your voice and you would be paid for it might not be much compared to, you know, an actual voice job. But your hard work of creating the voice itself, because it can be taxing would be done. Yeah, absolutely. I, I know from one of the TTS jobs I did, where I set it was over like one Christmas, and I had to do so like five hours recording a day. And it was, it was very challenging, because it really, it puts you in some kind of weird mindset. And in the end, the whole thing fell over and I never got anything for it was a real shame. Now, do you know that? Well, it's very suspicious. Now. It's terrible. I need to know where because that's the thing about data, isn't it? So copyable, and it's so duplicatable. That, that is where the problem is talking to the guy who's the voice of the was the original voice of Google in the UK. And met him at the one voice conference in 2018. I think it was, and he did a talk there about how he got I think, like 500 pounds or something just ridiculous and signed sort of is right away. Before text to speech was even a glimmer on the horizon. It was you know, like it he literally didn't it was like a science experiment could have at that time, but but did sign has happened. So it's right away. And and now like, wherever I hear, you know, someone's GPS, and it's like, turn right in 34 meters. I was odd is that guy again? He's like, he's omnipresent. And so hard to extricate yourself once you've once you've gone down that route? Yeah. Yeah, I mean, I think this was brought to light in, in North America with Siri, originally, when she was recorded and didn't know that this was what it was going to be for. So you know, all these things coming out and speaking loud and proud about, you know, you can't do this is a wake up call to the people that are doing it. And I and I think as long as it's, we can make some differences in the industry and get the ground rules set, it's just not going to be an issue in AI is going to exist. And alongside voice talent, and I always say, you can have a good video, or you can have a luxurious, you know, Jaguar driving down the street, or you can drive a I don't want to be little any car, but a less expensive car. Or you can have a luxury car, and the less expensive cars, your AI voice. But you might never get that humanization of the luxury car that's not going to go away. So I don't think that our jobs are going to go away. I think they're going to change. But we need to change with them. Yeah, yeah, absolutely. Yeah, flexibility is the key, isn't it? You know, that's that's the same for any kind of ecosystem is that you you want to be you want to move with the environment. That's the whole thing about evolution is that you know, the you try a bunch of different things and then go with the one that gives you the best results sort of going forward. So we do have to turn it, turn it into the voiceover district. I mean, we take our training we do we do our coaching, we come up with a commercial demo. And you know, what start says, buy this product introducing has turned into this, you know, oh, you should you should just try it. It's and it's like, wait a minute, I didn't train like that two years ago. So we're constantly learning and training and growing and staying up on the trends and beating the trends and, and doing all those things. And this is no different. It's just how to make it work. Yeah, absolutely. Speaking of trends, and moving a little bit sideways on topics, I've noticed that that briefs that come through now, and sort of you know, these things from agents, especially in the States, there's and I know agents have been talking about this, but the fact that they now say, you know, this, here's the fee, $3,000, whatever, this includes all lifts all versions or cuts, bah, bah, bah, you know, this is 60, a 30, or 15, or six and a five. And that's all included in the fee. And we can make other ones that we don't have to pay you. And it's kind of like halfway to the TTS, they've got a real voice to do it. But they're basically like, anything you say in the session can be used to make any other work at any time. And I recently had a client who came back and said, like, I did some kind of commercial, you know, six months ago, and they said, Oh, we've got to pick up on that commission. I was like, pickup, it's a bit late for pickup. It's, you know, it's been six months. And it was like their script was like they changed the price or they there was a new offer. I was like, This is not this isn't a pickup. This is a new work. This is this is the next stage in the campaign. You can't call this a pickup and then I just see that there are these these inroads that people are trying to get to sort of, you know, make it cheaper. And it's important that we are aware of them and kind of, you know, and realize when our value has kind of been hijacked. Well, they wouldn't say it if let's just say it was a television commercial or radio commercial. They don't go to the people and go Oh, you know what? We're just going to make a minor change and keep running this for 13 weeks they go, you don't have to change anything. But if you want to run it for 30 more weeks, it's going to cost you. And it's the same on the other side, and you change the price. It's a new spot. It's a new spot. Yeah, it's a new work, isn't it. But it's interesting that this complements now of, you've got, I mean, you've got more than this, but you've you've got two different types of voice buyers, the ones who are like small business owners who have never dealt with the industry before, and they've maybe just bought things from the supermarket, or employed, you know, tradespeople or whatever. And then they sort of advertising agencies who have a much more used to the kind of licensing model, etc. And it's sometimes quite, you know, there's quite a lot of education that needs to happen, especially on those kind of lower paid sort of more self service gigs on the pay to place, especially when when people want to reuse things or, or make modifications. Have you found that with that you have to educate a lot more? Yes. Yes, you know, you change your proposals on online castings just say, you know, this, this, this price that I'm quoting, needs to be discussed further with regards to usage, and we just need to put it in there. And so here's the thing, you can have a contract, and you can have an email agreement, and they are both legally binding. So if you put something in your proposal, and they hire you, they've read that, that counts as an agreement. So you've opened the door to a discussion that can be held up in a court of law. So maybe, that's pretty interesting, too, because one of my big things has been with the pay to plays, is to put in Yeah, as you say, like, like, this is an indicative cost, you know, it's going to be confirmed when I know who the client is, when or the usage, etc, etc. Because I did get burnt, you know, a few years ago with, you know, people saying, I've got a little corporate video, you know, can you do this, and then it turns out, it's, you know, for Facebook, and you find it in the session with the client. And so, you know, that's right. There's all kinds of awkward things that go on like that, where it's just, you know, I want to try and avoid that in the future. So well, and and that's part of it too, just because Facebook's putting together a little tiny video, doesn't mean it's going to cost any more or less than the guy down the street who's starting his own business. But it comes down to Media Buy, and they're paying 1000s of dollars for to be seen around the world, you kind of get a piece of that, right? Like, so, when a big company puts it together, they have a huge budget, and the voiceover is part of that budget, you get somebody working out of their basement that's trying to make a living for Joe's burgers on the corner, a different story, and how, why would you advertise Joe's burger on the corner, a small town in another country, you just wouldn't. So you have to look at the details, or at least ask what the details are? Where exactly is this gonna be aired? When I love the line? It's just online. It's just gonna be an online video. Oh, so the whole world is gonna see this is what you're saying? Right? It's different. If you do a landing page, I'm going to grab you for the brain, you know, Oceania? Well, that's where it's going to get seen. Yeah, but if I say it's for Honda, it can be seen anywhere around the world. Exactly. That's exactly it. So and the interesting thing is, as well with, and I've gone through this journey with royalties, in terms of, you know, you do with video for sort of a big company, that that they say is like what's only gonna be organic for 13 weeks kind of thing. But the thing is, once you post something on the internet, it never gets taken down. Like there's always a copy somewhere. So effectively, it's not really moral for you to charge them until the day you die for that, that thing that they're not really using anymore, but it will still be on the internet. So there's an interesting balance to be struck there as well. Yes, one of the things I always think of is in commercial products, a lot of products get changed very quickly. So it's something to be concerned, especially if there's a price in there. And that's where an important any script changes will ish will warrant a new session fee or whatever, a new cycle, new 13 week fee for this like you have to. So again, the terms need to be further clarified prior to accepting this job is all you have to say and then get it in writing, whether it be an email or written out contract, but something right, so I'm going to transition into the sort of the more and more finding out more you about the you as a voiceover artist. And I like to sort of put there's this kind of three like a Venn diagram, there's three different bits of voiceover, there's the business, the tech and the craft. And my first question was, actually, funnily enough beautiful segue is how do you price voiceover in terms of the business of your voiceover? And has it been something that you've sort of learned how to do just like you learn how to operate your equipment and just how you learn to use your voice? And like, how do you go about now? Do you have a fixed rate card? Or do you go off the industry? rate cards? How does it all work? Use the gravy for the brain rate guide is actually what I do. I'm one of those people that I could sell you the moon but as soon as you asked me how much I go, well, it's it. It's only $2,499. But you know what I'll give you about 2003. I stumbled my way through it if you have to ask me in person. So I'm happy to say the industry standard rate for a spot like this for this much usage, according to is this much. And I don't have a rate guide per se. Like one that's that's etched in stone that's on my website or anything. So I do you have to kind of get a feel of the client and how many people are involved and how long that's going to be? And is it regional? Is it local? Is it national? There's so many different things. So I don't want to have anything etched in stone. But a lot of times, if it's if it's someone that's reached out to me and says, hey, I've got this thing, and I go, Well, that sounds really interesting. Can you give me a few big details? And what's your budget? totally right. And then I can have something to work with. If they come back with. They go, well, it's just a little video. Well, nothing is just a little video. This is exciting, and I want to work with you. But I need to know where it's like, just keep prying them for information until they give you a number. And then you can go Oh, I was only going to church. Okay, let's, I can work with this. I'm not going to bill you your top because I wouldn't have. But I'm certainly not going to build you my bottom because it wants more than that because of the description you've given me. So how to bid. It's a learning curve. It really is. But we do have guides to use. And I'm happy to use them. And we try to keep them current as times you're changing. Yeah, wasn't it keeping that that that price, but it's almost like the there's so many different ways that even in different territories and and in countries that people charge like the whole British system with the BSF with the basic studio fee and like anything industrial is just done for 250 pounds an hour. And and the thing is like the British system, it bugs me how it is time based. So if you're a rubbish voiceover artist, and it takes you five hours to get through it, as opposed to three hours, you get paid less. How does that work? Or if you're really good, you can do it in about three and a half minutes. I've read it edited and off the go. Yeah, it is funny. And I find in Canada, if you say in perpetuity, it just doesn't seem to hold as much concern. We're certainly not a small country. But it just doesn't seem to I don't whether they don't use it as much. In the US. Absolutely. It's like you say in perpetuity and you go and no, I'm not doing it. Right. Okay, so are you saying from a client perspective, or from the voice talent perspective about from from what I see, even when I see it from my agents, they don't like it. But if it's a Canadian based job, it just doesn't have the longevity that that other places seem to? I won't say that's necessarily across the board in every field. But it's not as alarming as when you see in perpetuity, say in the United States. Yeah, absolutely. Where you hear about people, you know that then? And they're remaking commercials or something? And like we were talking earlier with the same campaign later on? Yeah, so I haven't seen as much concern. I mean, I try to say, and I certainly my agent in Canada tries to say no, no, no, but it just doesn't seem to be, it doesn't carry as much weight as it does elsewhere. It seems. That's interesting, isn't it? Yeah. And that word in perpetuity has been quite a recent phenomenon. And I can understand why with big corporations, they want to make sure that nothing's going to sting them in three years time, you know, their company gets sold to someone else, and suddenly, they've got this bill for, you know, huge amount. So I can see the business case of why it is. But I mean, for me, it's been, like, I basically, you know, I charge if it's organic on the internet, and no paid placement, then effectively, you get an in perpetuity license, because it's just sitting on the internet, and if people see it then go on, and it's based on sort of company size, but if there is a media buy, then obviously, you know, you want a piece of that media for if someone's spending a million dollars to place it, then you know, it's got to be relative to that, because you're they're obviously getting more value from you. But it's not just that it's if it's sitting on the internet and somebody's website, and the only time you're going to go there is if you really need to research that little thing. That's not really going to interfere with you doing anything with their competition. But when it's out there, and it's Media Buy and it's thrown in your face, and it's you know, buy this drink or buy this burger or whatever shop here it's like that can be detrimental to your work trying to get work elsewhere. Yeah, absolutely. Yeah. And it's also the same thing like I used to say you know, if it's a big huge company like Microsoft, you know, it's got to be absolute top dollar. But there's a difference between Microsoft making an above the line campaign for like Microsoft that everyone in the world will see. And, and like a tiny how to video on one of their servers, deep, you know, buried in one of their service techs that may be five engineers are gonna see in their life, you know, it is technically for Microsoft, but there's a big difference in viewership and reach. Yes, and I've done a lot of internal work for very big companies. I just don't say that because you won't ever see it. Unless you're an employee of that company, yeah, so I know I did it. I don't need anyone else to know I did it. It's just no one's gonna ever see it unless you work there. Yeah. How do you keep track of royalties? Do you have a system? CRM, I have a very basic CRM that. And honestly, if I have to refresh, like, you know, it's been a year, it's in my calendar. About three weeks prior to the term, it comes up with the client information, the job, the date of the email, and I'll fire off an email directly. That's great idea. Yeah, that's something that I'm probably that's the, I'm the worst at that. In the world. It's hard. Yeah, you know, it's, it's, it's funny, I don't have half a dozen clients that pay me large amounts of money to do their spots. But I have a large number of clients that send me a lot of work, and constantly new ones through online casting sites or word of mouth, and it does get challenging, and I would bet I've probably missed one or two. I actually had a love, you know, relationships with your clients are huge. Two weeks ago, I got an email just just after this. tic toc thing hit I got an email going, oh, by the way, can you send me an invoice? We're not renewing until October, but we want to make sure we've got this down. Okay. Thank you. I can't one last thing to do or not September's so exactly does happen. Yeah. And then there are some really good clients. Usually the big agencies are actually really good at that, where they will send you an email like three months out saying please invoices for you know, for $1,000. for the, for the you know, the the rights to use the on your voice ongoing, which is fantastic. It's so good that they respect that integrity. So a calendar, when you're starting out is easily just just put it on the date, you need to refresh it, and it'll fire you off or reminder, hey, you need to contact these people. Yeah, that's a great idea. I need to start doing that. pay to play as you mentioned them to support online casting sites. How sort of what percentage of your business do you get from Peter plates? Because it's a big question, especially beginner talent sort of get a bit. They feel like should I join pay to place and well, so my history is, when I first started, I was able to get my very first job off a pay to play often on my casting site. And then I got another one. And then I got another one. And that was really, almost the only place I was getting work. But then because I had some work, I was able to get an agent. So when I think of people, should I or shouldn't I? The answer's yes. Especially with online castings. Now, I mean, there's so much discussion about them, you can find out what's right, what's good, what's bad. There's different layers. So do what different levels you can do, what, what you can afford. But, and I and I say this, so I think some people say that this shouldn't say this, I use, I used online casting sites to practice, but you get every script that comes across your desk that you qualify for. Now, if your tags are wrong, you might not really qualify it. Or if the client hasn't ticked the boxes correctly, you might not really qualify for it. But it doesn't hurt to read it. You're still training, you're still learning, read it a bunch of times read the description. And if you go, No, I didn't get it, just hit delete, you don't have to send it because you said I'd read the script. But it's so for that reason, it's a good practice. It's good to get in and see how quickly you can get into character and get into, you know, the person who's telling this message and all those things. And and then you kind of go, you know what, I think I'd be really good at explainer videos or, you know what I think I should pursue animate. But how do you know? I think to me, it's a great way to spend an hour a day just looking at scripts on online casting sites, because where else do you get that kind of exposure? handed to you sitting at home? Yeah, it's so true. I I say exactly. To my students that, you know, it's a there's a potential of getting jobs, but it's also just fantastic practice with real world scripts. And not only that, but the fact that you even if you don't get the job, you have still read for someone who is going to cast more voices in the future, luckily, and they might keep you in mind. And Oh, absolutely. I've definitely got jobs off the back of not getting other jobs, if you know what I mean? Well, and it always had doesn't always happen that the person that's listening to your audition may not be the hiring person and they come back with, you know, I can't tell you how many times this has happened. I absolutely loved your read, I loved your audition, the client went with somebody else, but I'm going to put you on my roster or I'm going to, you know, keep you in mind for the next time or I favored you so that I'll find you next time. It did leads to work, always down the road. But as I said, if you really read it and go, No, just hit Delete. Just don't submit And it's a great place. And not only that you're reading the direction that is current and trending. And that's important. Because remember when I said at the beginning, you train and do all this, but then things change, you got to change with it. And if you were to go into a studio and they said, we'll do this, and this and you go, I don't even know what you're talking about. You have to know what they're talking about. You have to know what they're looking for. Part of the part of the gig. Yeah, it is. Yeah, absolutely. Um, so which which pay to place do you go to if you name names, which names I'm on? I'm on voice 123 and have been for years. I started on voices.com. And I was doing extremely well. They changed their terms of service. So I left. I have not go back. I have a free profile there because it doesn't hurt to be found. Yeah, but I don't actually do any work there. And but delgo voice realm and vo planet. Yeah. Nice. Yeah. Cool. Yeah, there's me. There's so many it's it's, and I feel like a new one starts each week. You know, it's like, oh, and cast voices. I just joined cast. Yeah. Oh, and I'm on voiceovers to Gosh, I'm on a lot. It but I have a I mean, if I don't work, I stopped renewing. And I booked on all of them. So yeah, yeah, fair enough. It's good. And it's also good for your Google SEO. Of course, anytime that your name is associated with the word VoiceOver on a different site and points back to you. That's a good thing. Yeah. It doesn't hurt to be found. And if you can put a free profile out there and you have a legitimate demo to do it be a free profile. It's just someone to hear, you know, it's a place to be found. Yeah, I think it's a good thing. And online casting keeps changing. And if if they change their terms of service, and you don't agree with them just walk away. Fair enough. What was that read their terms? the terms of service with voices.com was at the sort of we own all your demos, part of it. Yeah, that was kind of it back there. They they, they had and this goes back, but they actually had a clause in there at some point that said that voices.com owns your audio and can reproduce it for any purpose. what not, this isn't the right wording, but we reproduce it for anything, they want it no renumeration to the talent. And that's when I walked away. I don't think that clauses in there now but then they bought an AI company. And I just went, I got it. I'm on six other sites. So we're good. And you do what we see. And the final question in the comment business section is, how do you think it's important to have a sort of a marketing strategy as a voiceover, you know, outside of your agents in the pay to plays that you're actually looking for work yourself? And what do you do in that regard? Yes, it's important. Trust me, I had no business experience whatsoever when I started this, and I had no, I, I had nine years at marketing, but I was marketing a multidisciplinary engineering firm, doing whatever they told me to do. And when they said, Go, Go talk about yourself and say how great you are, I went, ah, I know, I can't do this. So I, I do a lot of reading. I use LinkedIn, I use Facebook for pretty much business purposes only. I think if you looked at all my personal references, you'd come up with family of 10, an ex colleagues from jobs I've held in the past, maybe another 20, and the rest of voiceover people or clients or but I think it's there's all kinds of ways to market yourself, I don't have somebody that does that. For me, I probably should. I'm a little afraid of marketing, but it's important to just be confident and share your demos, make sure that you do things on LinkedIn that show so here's a little tips like this, this is how you learn from the beginning on up in LinkedIn, when you reply to somebody, great job. Right, your name comes up. And a few little words about you. The better not be I work at a dry cleaners. If you're trying to get voiceover work. If you want to work for dry cleaners that you know get more people there, that's fine. But if you want to be a voice actor, you need to say, you know bad standing voiceover talent or voice actor voiceover it like whatever combination you want. But that's what they see. So you need to make sure that scene on every reply, LinkedIn, join the conversations. So I do that I joined groups, and don't talk about you. So that is a good marketing plan for me, because I don't like saying, I have great demos, I do a really good job I that I have trouble with that. So by joining in their conversation and saying, Well, how do you do that? And what does it mean when you say this? We're just getting involved with them. You make a response and they see that upstanding voice actor. If they want to reach out they will eventually Yeah, interesting. So good marketing. It's important, but it can be subtle. Yeah, yeah, totally. Well, thank you for that. So marking tip, that's fantastic. And let's pivot to the tech of voiceover. I can see you are located in your lovely, comfortable voiceover booth. It's good size that you constructed that in sort of in your house in your office, if you like. It is this is in a room that used to be a garage, my son in law built it for me. He's brilliant, looked on the internet and figured out how fantastic I got my door. Where's my dirt? My door is here from a secondhand store was in a frame. And it's an exterior door show, he said got all kinds of like, and it's an exterior tail door with double glass. Oh, fantastic. Yeah, that's what Yeah, yeah, that's brilliant. Yeah. So listen, and what kinds of soundproofing Do you have is that stuff that you've bought off the shelf? This was Graham Spicer love him, connected me with the chap who was building these frames, and they're just double walled, insulated, covered in fabric, two pieces of wood, but I also have to my booth is two walls. So let's drywall a little bit of space. Yep. Rock Solid insulation. Yeah. Little bit of space. Yeah, to send more drywall. And then on the outside as I have here is indoor outdoor carpeting. Kind of muffles. And I'm on a carpet on a concrete floor. Yeah, fantastic. I should have had a raised floor. No complaints. So it's any with concrete floors dimensions only when someone does some drilling, or there's a motor running or some air conditioning or something. I live in the country and all that stuff from the other side of my house, like the air conditioning and also on the other side. So I'm good. Oh, that's fantastic. Good job. Yeah. And what gear do you run? You've got a 4416. It looks like you did must use I have a 416. I have my very first Mike. Oh, yeah. Because I saw one of the interviews is that it's Audio Technica. 3035 I don't think they make them anymore. And that was a cute story. I walked into a place to get a microphone because I had done an audition on I was an inspector at the time. And I had a little handheld microphone. And I got asked to do a radio imaging spot. And I recorded in that and sent in the file. And the guy emailed me back and said, I hate to be the bearer of bad news. But I think there's something wrong with your mic. But what Mike? So I went to this little warehouse place it sold microphones and music equipment. And this really nice guy was helping me asking me what I was doing it for and hooked me up with this mic and a couple of other gadgets to keep it down. And when I asked him where I should pay, and he goes, Oh, I don't work here. I'm a sound engineer, go go over there. What's perfect? Yeah, and it was a great mic for years and years and years. This for 16 is maybe a year and a half old. And I went from that to a TLM 102. Yeah. And then I switched to this because I started traveling. And this travels a little better for my voice. Oh, they travel so well, that the 416 is so robust as well, like I've chucked it in a suitcase, gone right around the world with it and they just don't miss a beat and then they don't miss at all. There's no noise. Yeah, and they don't pick up the room as much. So you're in a hotel and you've got outside, it just doesn't get that the way that the other mics do something because they're a hypercardioid a shotgun. And so they just yeah, so this works for me. That's great. Same Same here, actually. Yeah. And I always recommend the 416 if people want a professional mic, because it's just does the business really well. And you and I love this. Don't know what it's called, but I love it. Yeah, that's an interesting pop filter. I haven't seen that before. But it's it's soft, like a soft steel, but it's got layers. Absolutely. It's like three layers there. And it's it's the first one I've seen that's rounded. So it actually kind of deflects the the the airwave that goes forward as opposed to actually just, you know, bounces off it because I've got these, this one here, this these round circles like the classic one. Yeah, I have a couple of those, too. I like this better. Yeah, I might see if I can get one of those. I'll send you the details. And it just slides right over the 416 with rubber bands. Oh, that's great. Please do please send me that. That's fantastic. I will send you the link. Are you you're kind of a tech whiz. Have you embraced the technical side of voiceover or more of a Luddite? Oh, I make check. No. Did I convince you even for a second. I learned what I needed to learn as I needed to learn it the same way I learned Microsoft Word and Excel and the computers when computers were first created. I learned what I needed to learn. So I started out learning how to silence a breath. And now I do pretty much everything on the fly and pretty quick, but it's repetition because I do a lot of auditions. So when I started out, I had a full time job but I would spend two to three hours a night trying to hone my craft and come up with these auditions and try and book a job and listen to a webinar and, you know, practice my scripts and you know, do whatever I needed to do and so good two to three hours every single night. And then if you got a job, you had to edit it. So I just got faster and faster and faster. And I'm, I studied classical music as a child. So I'm ambidextrous, with my fingers. So I guess maybe it came a little quicker than it's interesting. I trained myself to be ambidextrous, because I was doing again, I was doing so much editing on a pretty bad setup at the time that I ruined one of my wrists, and it was just so painful for me to edit. And I noticed that I was just, I just wasn't auditioning, because subconsciously, I didn't want the pain of having to edit them. So I realized that and I was like, I need to change what I'm doing. So I thought, well, I've ruined their hand. Let's start on this other hand. And so yeah, and it took takes about a week, and you have to tie your other hand behind your back. Because otherwise, when you're not concentrating your other hand goes and grabs the mouse, like if you're if you're trying to convert, which is really interesting, psychological phenomena. So I have two screens, I have one that has the audio up and one that has the script up and I'd be scrolling down on this side and editing with this side. And it's cool. Yeah. So yeah, I'm pretty quick. But again, baby steps. Yeah. And you guys are used to a Adobe Audition. Yeah. And I use the current ones, you can do a lot on the fly. But there's all kinds of shortcuts. And there's some great people out there. And there's a Facebook group for Adobe Audition. And just any group, I say go look at this group search to see if the questions been asked first. Yeah, and YouTube is your friend, you'd be amazed what you can learn still to this day, I go, Wow, where did that go? And so I google, where did this little shortcut go? And lo and behold, you'll find out so yeah, bit by bit. Yeah, totally. And to sort of final section about voiceover, which is the craft of voiceover, which is, which is kind of the area where people, you know, people who are new to the world or whatever, think this is the only area you know, outside of the tech and the business side of voiceover. But I guess it's the most important when you're when you're starting out and learning because you have to have a have a good voice and be able to interpret scripts in order to build the tech and the business behind it. So what do you think, makes a good voice? It's a big question. You're gonna love this, because this will tie the whole day together, emotion. Whether it's your emotion, whether you're channeling the emotion of somebody else, every word we speak, we speak with emotion, every conversation we have, we have emotion behind it, we have some sort of passion, some sort of connection. And if you can confine, if you can find connection to the words, you're speaking, you can have a strange voice and still have a beautiful voice. Because you'll get the message out there. Yeah, that's so true, isn't it? I mean, that's effectively what we're hired to do is move other people and, and connect with other people to communicate a message isn't that? That's the basis of it. Yeah. Oh, well, that's my that's my thought. That's a very good answer. And like, what are the what's the most important things that people should know when you know, because in recent years, especially people are like, I've heard about this voiceover thing, it sounds really easy and amazing, and I've got a good voice, and I'm going to go and do it. What are the most important things for people to know before they jump into a career with voiceover? I think with any career, it's a business. It's a business. First and foremost, you don't become a doctor without learning how to become a doctor. But if you can, if you can stick with it, and follow it step by step by step it is, in my opinion, the most fun career choice in the world. There's some pretty fun things out there, but you do something different every day, every hour, whether it's you, whether it's just auditioning, you're this person, then you're that person, then you're, you know, going through this emotion, and then you're marketing and then your the community is it's just the best. So if you can, if you can stick with it, and just find you in the the actual performance. And slowly, you didn't just get behind the wheel of a car and go on a highway. It's like just bit by bit by bit. You'll get it because getting up in the morning is not work. It's like, oh, the sun came up, I get to go do something today. I love it. There couldn't be anything more fun. Yeah, I totally agree. And that's the thing. You know, if you do love what you do, then you never work a day in your life. And I still don't really consider voiceover work. And I would do this even if I didn't require money. Because exactly, it's such a creative outlet. And the people are wonderful. I've been in a ton of different jobs throughout my life and the community the support, that it's just such a happy place to be. I couldn't think of anything better. Absolutely. That's fantastic. And do you think anyone can be a good voiceover? Or do you think it is quite a sort of a niche occupation that only suits a few people? I don't think everybody can be a voice actor. I think more people I can be than they perhaps think they can be. It's hard. It's it's a lot of work and time and commitment. And if you're finding it, if you're finding it interesting and enjoying it, then I think there's a really good chance. And and I'm like you, I'm a territory controller in Canada. And we're mentoring people. And sometimes, you know, you'll get someone that it'll come across your desk, and they'll read and you go, huh. But after a while, when they start to get it, you think even with that voice, it's just so unique. It's so different. Absolutely. They just have to get beyond the I'm reading us script. Totally. Yeah. And there is a huge shift in the industry, that the briefs coming through that I mean, all of the scripts that I see now say, not an announcer can't sound like a voiceover wanted to sound like a regular person, you know, but they just have to, like you say, not sound like they are in a studio reading a script. That's right. Yeah. Arms and eyes and pauses and all those things that listen, when you talk. Yeah, if you can sound like that. You can do this. That's it's an art. But it you know, that's why we take lessons. Yeah, exactly. Yeah. And do you do characters as well as quote unquote, straight voiceover I still considered straight voiceover character, kind of. I know what you're saying. I have. I don't as a rule, do video games and whatnot. But I mean, the last job I did was a troll. I was an old lady troll in a Fitz conservatory in Philadelphia. Pittsburgh, Pittsburgh. Pittsburgh is the state Pennsylvania. Sorry, I'm Canadian. I just a moment there. Okay, we'll go back. Yeah. And, and so on the age old lady that you have to answer these questions to. And I've done some little kids stuff and whatnot. And I yeah, I've done like witchy things for some video stuff, trailers and stuff, but it's not my main focus. And I've definitely found that because I kind of wanted to challenge myself a couple years ago, and I want to give the gaming thing ago without kind of having appreciation for the fact that you need to learn everything again, like it is like an entirely different industry. Like the marketing is different. The contacts are completely different. They're just the your studio setup even has to be a bit different for the whole the movement and the loud volume that that comes out, rather than a straight voiceover. So yeah, fascinating in terms of it's a completely parallel separate industry almost. It's a it's amazing it. I've watched a few videos on on, and I've been in a few training sessions at conferences and stuff for people that that do video games, and you're like, wow, is that how you do? I mean, they go into the session for four hours and do nothing but grunt Yeah, no, you have to die. there's a there's a gentleman, I'm friends with humans in Spain at the moment, but I think in one video game, he was killed 2412 times or something. And you have to sound different every time. Are you being killed with a gun, a knife, a car, a tree, a heart attack, like there's hundreds of ways to die, and you have to know how to do them all and then stand up and still laugh and be in that character. So it's a it's an art and look after your voice too. That's the hardest thing I find about gaming. It's just that the toll it takes on your voice? Well, that's where you have to that's where learning placement is huge. It is Yeah, it's like learning how to scream and use your voice properly. So we'll go back to tick tock a little less strenuous for that job anyway. Get the TTS to do it for you. That's right. What's your biggest your biggest job today apart from big that was picked up? Probably that Yeah. As far as what people have heard me, I've been in the Super Bowl, which is a big football thing in North America a couple of times, but again, just regionally. And I always say this the most. I did, I was a narrated one season of a TV show in Canada that didn't make it to season two, sadly. So I've done a lot of one offs kind of thing. But I think the one that that hits home for the most is I did a couple of commercials for Kraft. This is an original Kraft teddy bear from back in the 60s. Because my father was an advertising executive and he had the craft account. So this is the smoothie bear. This was my teddy bear growing up. So when I got hired to do the squirrel on the roof, is what it was about some guy jumping off a roof in a squirrel costume, but it was for craft and that was probably the nearest and dearest to my heart. I love you have such a person you have personal items in your voiceover studio and I found it common about lots of and I think it says a lot about our craft that we keep the most personal and emotionally connected things close to us when we're doing this work. It's kind of it helps with all your emotions. Yeah. You know, every every like I said, Every everything is an emotion every every time we speak, there's an emotion attached to it. And the little things you have j Michael Collins euro retreated the K club. I've never granted his buddy. But anyway, yes, I have all kinds of things. But it's important. So here's one this may, I don't know if this means anything to you. But in Canada, this comes out the puppy comes out on Remembrance Day and remembers the veterans. So do you need to pull out a heartstring? So that's here. That's all kinds of ways to that's such an interesting concept is to keep, like, yeah, you're like the the object which you have an emotional tie to there as your kind of emotional palette that you can draw on physically, as you're voicing something that's fascinating, and thought about that. It works for me. I mean, I've just got all of these like, I've got to select new disk toys, you know, like fidget thingies. But when I'm voicing and I used to click a pin, and of course that ruins your recording, so all these silent toys that I like kids toys like this, this squeeze gum stuff. I have a cloud. This I got this. I was at a conference for eLearning and training and whatnot. This was a giveaway and I loved it. It's just a cloud. But it's that same. You've got the client on the other gun. Can we just have that one more time? Fantastic. Oh, well, we we have reached out but it's been such a pleasure to talk to you today. And I wish you all the best with with your case against Tick Tock and again, thank you from the entire industry for you know, standing up for what is right and what we need to do going forward to ensure that we all have the a livelihood, and that we're all respected in that respect. So what are some ways that people can support you or sort of you know, get in touch or follow you on social media? It's pretty easy. Bev standing bevstanding.com twitter @Bevstanding Facebook: Bev standing Instagram Bev standing there is a prize is there? It's it's pretty simple. I didn't do anything fancy. There. I will say there is a GoFundMe that set up and that's to help cover legal fees if necessary. I tried not to let that happen. But too many people want to help and they felt that that was the only way they could. I will say that any money not used for legal fees will be donated to the Brad Venable Scholarship Fund. Brad Venable was an incredibly talented voice actor that passed away from COVID last year. So they have set up a scholarship for him in the US. And I have asked if I can donate anything not used to that. So either way it would go to a great and thank you for allowing me to, to use and abuse your platform to get this message out. Because I think it's a really important one is again, it's not about me just getting paid for the work I did. That's a plus. It's it's so much bigger. And it's important that everybody realize that this is what our industry is facing and we have to be on top of it in a positive, helpful, agreeable way to make it work for everybody. Let's not be difficult. Let's just make this work. Absolutely. Outstanding. Thank you so much for joining me today. Thank you, Toby.

An interview with Graeme Spicer

In this episode, Toby talks to North American / Canadian Voice over industry legend (and Current Gravy for the Brain Territory controller) Graeme Spicer!

In today’s episode they discuss:

How voiceover artists are moving out of cities to the rural regions

How Covid 19 has taught producers that home studios are adequate for recording spots

Graeme's past career in advertising and as a marketing director and how this influences his current voice craft

Why group script read-throughs are so useful, why watching others is such a good way to learn

The previous organisations Graeme has been a part of; WOVO, Edge Studio, Voiceovers.com

How advertising has changed from using a single brand voice to a new voice for each campaign

A typical day as a voiceover (if there is such a thing!)

The Canadian accent, and how to master it

The difference in attitude between US East Coast and West Coast, and how it applies to VO

The benefits of showing range versus doing one thing really well

How modern casting has changed to be much more inclusive

Is warmup and vocal health important

How to use 'your instrument' better

Favourite voice genres vs the one you get hired for

How the damands of home studio operators is increasing

What gear are we using to record?

How do you decide on compression levels for your reads?

What is in the VO secret sauce?

How many agents do you have?

Is it important to have an agent?

What is the current state of the Pay to Play sites? And where will it go into the future?

How TTS and AI voices are making inroads into the world of VO

And MORE!

Here is a transcript of the interview:

Toby Ricketts

Welcome to vo life presented by gravy for the brain Oceania, the interview segment where I talk to people in the voiceover industry who are agents or they're producers, or they've also brought us to the top of their field so that you can hopefully benefit from some of the advice they have to give. And today on the podcast, I'm very pleased to present my good friend and fellow Gravy for the Brain territory controller, Graeme Spicer from Canada. Hello, hello.

Glad to be here. Absolutely. It's very, very good to chat to you. As I was just saying before, like we've, we've met briefly sort of in in zoom meetings and things and I and I had a sense that you were sort of, you know, voiceover kindred spirits. And so I wanted to explore that and find out more about your history. I'm fascinated, that used to be in advertising, and you've really kind of like, been around the industry for a long time. So I'm keen to sort of explore some of the aspects of the voice and industry who, which some people might not realize exists. So

Graeme Spicer

the way you say, I've been, you know, just you've been around the industry a long time, that doesn't sound so good

Toby Ricketts

just reading website, just reading your website. So you're based in Canada, we're about in Canada.

Graeme Spicer

I am about I just moved last. During the COVID, we bought a little house in a community about an hour outside of Toronto, I had been in Toronto for like 30 years.

Toby Ricketts

So I'm just outside of Toronto now in a little city called Hamilton. Oh, nice. So we both were both part of the exodus from the cities, the voiceovers saying, "I don't need to be in a big city anymore. I can go and do it anywhere in the world." I can't remember. Actually, that's not true. I can remember it since last March, when the entire world shut down. I have been in a recording studio other than my own once. That's it. I mean, there's no finally, what we already all knew is that, you know, we could do our job just as well or better remotely than we could actually in studio. Finally, all of the producers are starting to figure out and it makes their lives easier, too. So absolutely. Like, I mean, I've been saying for a long time for two local producers here in New Zealand, that, you know, I don't need to fly down and be in the session with you know, it's nice to sort of, you know, shake hands and everything, but everyone's learned during COVID that that's not necessarily true, you can have just as fruitful a business relationship, you know, via zoom, and using, you know, source Connect, and these voiceover tools, and there's really no compromises.

Graeme Spicer

Yeah, I mean, source Connect sounds as good as if I was actually in the studio with them. The technology is flawless. And, and yeah, I mean, it's nice to get FaceTime in with these people on occasion, because I think that that helps build relationships. I think that the whole idea of having, you know, FaceTime is different now than it was pre COVID.

Toby Ricketts

Yeah, absolutely. And I always think you get a better performance with someone who's comfortable in their own home studio have a source Connect than you do for someone who's been sitting out in traffic for two hours. I've had two coffees, and I've just met all these new advertising people like I love the fact that there is this kind of curtain of privacy almost that sorts can it gives you because you can be in your pajamas. Like literally it's that dream that we talked about 10 years ago, but working on the internet, you can be in a big business meeting. And I've been doing commercials with, you know, 10 corporate executives from some big car company in the room in LA and I'm set here in my little studio in the middle of nowhere in my pajamas, and no one's any the wiser.

Graeme Spicer

Yeah, well, I suppose in in your case, that is literally true because of the timezone difference. When it's morning in LA. It's, yeah, it's a bizarre time of the day for you. So it's very early. Yeah,

Toby Ricketts

I may or may not be wearing pajama trousers now. So speaking of sort of, you know, advertising an ad, Matthew used to be an ad man, right?

Graeme Spicer

I did, I spent the first kind of 25 years of my career. Working on the other side of the glass. I worked at various advertising agencies. And then I went client side and worked as a director of marketing on the client side for, you know, several years before I kind of decided I didn't want to work for the man anymore. And voiceover was giving me a creative outlet that I just I didn't have worked in the corporate world. But yeah, I worked for 25 years in the advertising business and all of the stories you've heard from Mad Men, and they're all true.

Toby Ricketts

I'm surprised you would survive the alcohol poisoning.

Graeme Spicer

With a smoking I thankfully, I hit the industry just at the very tail end of the Mad admin era. So I did some drinking at the at the onset of my career, but certainly not as much as Don Draper and the rest of the Mad Men crew seem to have done.

Toby Ricketts

And I imagined that that would form a really good foundation. And it would really inform the way you market yourself and performance of voiceover. Correct?

Graeme Spicer

Yeah, I mean, I probably could use it more effectively from a marketing standpoint. I don't really. But I do think that it helps me understand more quickly, the essence of what the writer was trying to get across when they wrote that particular radio spot, or that particular televisions, but because I understand the business behind where he ended up with this script. So I do think it helps inform my reads. And now I'm going to start using it more effectively from a marketing standpoint. After he pushed me into Adobe,

Toby Ricketts

absolutely, um, yeah, because I mean, I was in radio, and then I was in a, you know, I was I was an engineer in a recording studio before that. So it's, I feel like that really was useful in terms of whereas if you watch the process in action, with a voiceover artist in the studio, you can learn so much, like, which is why I think like, gravy for the brain, script, read throughs, where, you know, everyone's having a go and watching and hearing the feedback is so useful, because like, if you've done that, you know, 1000 times, you get so much better just from watching someone be produced. So I've definitely felt felt that way, as an engineer that I've seen it done so many times that it's, it's easier for me to transition to doing it myself, you

Graeme Spicer

know, I have often thought that in, in a workshop, or group or group read situations that I've always learned more observing other people read, then when I'm actually reading myself, because I'm nervous, and I'm, I'm not really, you know, fully aware of what's happening, versus when I'm listening to somebody else, I am hearing the direction that they're being given. It's easier for me to internalize that hopefully, our our students agree for the brain find the same thing.

Toby Ricketts

Yeah, I'd say and I think that there'll be a, like a really good sort of brain psychology reason for that. And that when you do have the, because it is nervous getting up in people and reading, when you're sort of not used to it. And when the adrenaline kicks in and your fight or flight kicks in, you know, your frontal cortex, the part that makes decisions and rationalizes things shuts down. So you're kind of just acting on instinct, and like a, like a, something, you know, deer in the headlights. Whereas I think when you're standing back, and you can, you know, rationalize everything and hear the feedback and hear they're not applying the feedback or whatever, it's a lot easier to sort of Judge from the sidelines. So,

Graeme Spicer

which is another reason probably why we can deliver as good or better performances in our own home studios remotely, then we can actually in front of 10 people behind the glass all staring at us as we're trying to perform the basic copy that's been given to us. Absolutely.

Toby Ricketts

Yeah, exactly. Because once you know, once you've spent so much time in your own space, especially like doing auditions in front of a computer, it kind of feels like another audition, sometimes just with direction instead. So it's it really aids there. So let's do a quick tour of where you've been in the industry in terms of voiceovers because sort of in preparing for this, like I see that you you were a big part of sort of edge studio and for a while sort of voiceovers calm before coming to grow for the brand. So what organizations have you been involved with throughout your voiceover career? And just tell us a little bit about that experience?

Graeme Spicer

Well, I've been a member of world voices wovo since since it started, and I spent a period of time on the board at wovo. I was the managing director of edge studio, actually, edge studio was a great role for me, because I was able to take, you know, the 25 years of business experience that I had, and apply it to this business that I love voiceover I mean, it was it was a it was a good scenario. But it was hard to do that job living in Toronto and being based in New York. if for no other reason, from an immigration standpoint, it was a little dicey. So right. But I was the managing director of edge studio for four years. And I spent a brief period of time@voiceovers.com that I'm not going to spend much more time on other than to say that I was there. Fair enough. They are going through a lot of transition there right now. They've really been purchased by a venture capital company out of Canada actually called tiny, tiny capital. And I think they're they're doing some retrenching at voiceovers.com

Toby Ricketts

What is it with Canada and voiceover services? voices.com is based in in Canada. And you know, as you said, there's a lot of investment. It seems like it's quite sort of, especially from the money side of things Canadians believe in it more than Americans do. I mean, voices.com, voice123 the two biggest sites are based outside of America, which surprises me. Yeah,

Graeme Spicer

I mean, voice 123 likes you to think that they're based out of San Francisco, but they're based out of Columbia. Yeah. The President - Ralph actually sits in Holland I believe. So,

Toby Ricketts

yeah, completely. I'm the, what's it called a distributed workforce don't know they will ever have any offices. So it's, it's kind of weird. Like,

Graeme Spicer

I think they used to have an office in Columbia that they've, they've disbanded and everyone works remotely now. Well, welcome to 2021, the way of the world where I think companies are realizing that all of those expenses that they've been paying on, you know, expensive rent for offices and stuff, some of it, a lot of it is necessary.

Toby Ricketts

I would be very worried if I was a commercial building on it in a big city at the moment.

Graeme Spicer

Absolutely.

Toby Ricketts

So tell us about some of your voiceover work, like your biggest sort of gig to date. Some work you're most proud of, what would you What would you say? You know,

Graeme Spicer

it's funny, when I first got into voiceover, I thought I was going to be the, you know, because I had spent a little bit of time in radio back when I was in high school, and I thought I was going to be the big monster truck guy. And as it turns out, that's just not me. That's not my voice. That's not my personality. As you can probably hear, there's a bit of a raspy voice, I do a lot of like truck stuff in beer. You know that? That kind of stuff. I was the voice of a brand of beer here in Canada called Laker beer for several years. So you know, I'll occasionally get stopped in the supermarket or wherever where someone is heard my voice and your voice? Are you the Laker guy

Toby Ricketts

stopping using beard oil. And

Graeme Spicer

that's been a couple of years since that ran actually Laker hasn't been advertising on radio so much in the last couple of years. So

Toby Ricketts

it shows the power of voice as as a part of a marketing strategy, doesn't it? And I feel like that to listen that like the the millennial management coming through advertising now doesn't appreciate as much as their predecessors perhaps because I know in New Zealand here, the biggest brands used to have like one voice that was just the voice of their brand. And that was it. Like I knew as soon as they spoke, it was Oh, you're the telecom guy. But since then, it's like every campaign they cast for, and it's different every time, which is well confusing.

Graeme Spicer

And that's really been a trend in the US as well when we're looking at some of the biggest advertisers or insurance companies. So let's take Geico as an example. Where you know, Geico is famous for the Geico Gecko,

Toby Ricketts

but they visit with a funny little voice.

Graeme Spicer

Exactly. That kind of Cockney, East London was just adorable. It's a great campaign. But but they also are running concurrently, you know, other campaigns as well, again, always using humor, but but they're not sinking all of their, all of their money and, and, and all of their grps into into the one, you know, like go Gecko campaign.

Toby Ricketts

What's the GRP out of interest?

Graeme Spicer

Oh, gross rating point. It's a measure of television advertising. Right. Interesting. Cool.

Toby Ricketts

I was like to learn new acronyms. So what what's the normal voiceover day for you? Is this after thing is a normal voiceover day?

Graeme Spicer

Not really, which is I think, is one of the reasons why I love voiceover so much is I'm a very early riser.

Toby Ricketts

You I think I got a message from you, which is about sort of 2:30am your time.

Graeme Spicer

Yeah, possibly. Yeah, I just I don't sleep very well. And I'm usually up by, you know, quarter to five or five o'clock local time. So I find my most productive time is, is in those first few hours. And it's not doing voiceover so much because my voice is, you know, it takes an hour or two to kind of warm up before I'm really ready to voice it. But I find those first couple hours when it comes to doing administrative stuff doing my invoicing and, and trying to chase down people that owe me money, things like that, is that's good time for that. And then I kind of, you know, dive into whatever has accumulated in my inbox since the previous evening. You know, I work with three or four companies that do a lot of IVR and phone prompts and a lot of that stuff because it's European based. The companies are European based rolls in overnight my time. When I arrive in the morning, there's usually some stuff there that needs to be done for that. You know, I'll take a look and see what's new on some of the online casting sites that I'm a part of, and, and if there's anything particularly juicy, I'll I'll throw in my auditions for that. And then, you know, I kind of start into whatever kind of larger projects might be on my plate at that particular moment, whether it's an E learning project or, or something like that. Hmm, fair enough. Yeah,

Toby Ricketts

yeah. I'm the same in terms of like, Who am. I like that the days? No, today is No two days are the same, and that you're not quite sure what's going to arrive in your inbox that you'll have to deal with the next day. And sometimes it's a fantastic surprise. It's like, Oh, you know, you're the new voice of this Google department or something. And it's like, yeah. And and other days at the quiet days at the moment, they're also great to for me, because I'm putting the answer I was saying before, I'm putting the finishing touches to my house. And so anytime I can spend on the building site, like finishing off that is also great. So it's nice to have a balance of those two. And I feel like voiceover could probably be the best job in the world for work life balance, I reckon.

Graeme Spicer

Well, certainly. It's not like we sit at a desk, and we turn away on spreadsheets for eight hours a day, is that, you know, I'm not saying that our business is an easy one, because it's not, and it takes a lot of work to be successful at it. But it's one of those things where it's either feast or famine is that, you know, we we can do one session and get paid $5,000 for it. And then there's nothing for the next two days or three days, nothing like that. So yeah, it gives us that flexibility. Like, before I jumped on with you here now, I was in my bathroom, grinding out some tile so that I could make my my earnest register fit in the end where we just freshly had tiled in the bathroom floor. So

Toby Ricketts

I'm sorry to take you away from your grinding. Very good, right. So I as I was saying before, as well, I am and like regular listeners will know I kind of split voiceover into three sort of parts, which are equally important. the craft of voiceover, you know, how you actually perform voice health, all that kind of stuff, that the technology of voiceover how you record yourself, and then the business how you, you know, market yourself find work, and then, you know, charge money for that work. So, I just want to take one of those, each of those sort of areas. You know, I just asked you a few questions around your approach if that's all right. Firstly, so you're from Canada and I have been asked a little bit recently because I'm sort of a multi accent is to do a bunch of different stuff in different accents. So I've been asked to a Canadian accent. And it's one of the accents I'm least familiar with, and it annoys me. So I was kind of like going to get like a short little masterclass on what makes the Canadian different accents different from the American accent like what are the key differences that perkier is that when you hear Oh, that's not a Canadian accent.

Graeme Spicer

We tend to keep our mouth more closed, like, you know, the infamous out where, you know, Americans it's it's actually out it's three different sounds in there and your mouth actually opens quite wide as you say it, versus Canadians words, just out of our mouth is more closed. Hmm. And, but it's really subtle. The difference between a Canadian and an American accent. Usually, when the Americans are asking for a Canadian accent, because they're doing work for Canadian client, all they mean is they don't want someone that sounds like Colonel Sanders or, or something like that, where no obvious regional accent. There's, there's an accent that's kind of closest to what to how we speak in Canada. It's probably like Chicago, Wisconsin, like that kind of Illinois, Wisconsin, that kind of mid Upper Midwest. Yeah,

Toby Ricketts

that's kind of a spectrum that sort of fades into Canada. Isn't that like you lose those those now? There's the sort of the freshness and that kind of Yeah, it does get more focus. If you're a fan of,

Graeme Spicer

of old movies, but Fargo the movie?

Toby Ricketts

Absolutely. Yeah. Minnesota.

Graeme Spicer

Francis McDormand. McDormand speaks with that.

Toby Ricketts

Brilliant. Yeah, it's beautiful.

Graeme Spicer

And that is sort of a Canadian.

Toby Ricketts

And I'm sure, like when you say a Canadian accent about like the New Zealand accent, there isn't one New Zealand accent. There's all kinds of you know, socio economic factors, location differences, etc. So I mentioned there's a bit of a range, and you can tell where someone's from.

Graeme Spicer

Absolutely. You know, there's, like, someone from the west of Canada tends to sound like someone from middle of Canada. But if you go to the east coast of Canada, like Newfoundland, Newfoundland is their, you know, they're famous for having a very strong, strongly accented delivery, which is really quite lovely and adorable, but it is a specialized thing that would be hard to, it's hard to find good voice actors from Newfoundland because most of them grew up with such a strong regional accent that you know, if you're not doing radio commercials for Newfoundland, it's pretty tough to sell.

Toby Ricketts

It's probably quite similar. I imagine that like America, I feel like America and Canada and New Zealand and Australia are quite similar in terms of like, we've got a, we've got a big neighbor who's kind of a bit louder and has a bit, you know, more sort of size in the world. And we're kind of like the quiet cousin, if you're like that with like, no one can tell our accents apart. But we can tell our accents apart a lot. You know, the Australian versus New Zealand accent, it's very subtle, but for Kiwis and Australians, it's like, blinding headlight differences, you know.

Graeme Spicer

So there really isn't as much of a difference between Canadians and Americans,

Toby Ricketts

right?

Graeme Spicer

I will often be pegged as a Canadian, when I am just speaking to someone like I'm speaking to you now. But when I'm in a voiceover booth, you know, I can put on a fairly neutral accent and no one like I've done a lot like I'm the national voice for Lennox home heating and air conditioning products in America. I've done a national campaign there that's running right now. And no one's ever gotten back to the client and said, You got a Canadian for that.

Toby Ricketts

I feel like Americans are kind of flexible, like there is this whole standard American thing. Like, which is like, you know, the voice of American it's, I feel like it's the easiest accent to do, which is kind of a it's kind of like a soft California and kind of, you know, Midwest II kind of thing. But like, there is so much cross pollination between accents increasing in America, and people don't seem to notice that much. And I wonder if they're a bit more flexible. They're used to hearing sort of slight variations and an accent. And it's not as important perhaps they'd really like nail that the the accent unless you're really distracting someone.

Graeme Spicer

I honestly think that when it comes to being a voice actor working in the us that there is, it's far more important, like West Coast delivery is very different than East Coast delivery, the actual craft. And I think that that is more important than trying to nail a specific West Coast versus East Coast accent. It's not so much the accent as it is.

Toby Ricketts

It's like the attitude. Absolutely. Yeah. That's really interesting.

Graeme Spicer

It is a it's a different vibe that comes from a West Coast. spot.

Toby Ricketts

Yeah, absolutely. There was a brilliant series recently. I think it was wired, did the did around America with the accent expert, his name escapes me now. I can't remember what it was. But I'll put a link down here. But but it's like he does three parts of American accents. And I didn't realize just how much variety there is, especially in the East Coast. It's just crazy. Absolutely, like proper state accents. And it's just phenomenal.

Graeme Spicer

So like, in in the New York, New Jersey area, you just crossed the Hudson River he had someone from New Jersey sounds completely different than someone from New York.

Toby Ricketts

Yeah. And the bar is even like the Bronx, etc. It's

Graeme Spicer

like, very distinct.

Toby Ricketts

accents, one of the things that just fascinate me, you know, in terms of that way, how differently people can speak. And do you do you ever do offer accents other than Canadian and sort of standard American? Do you ever venture out?

Graeme Spicer

I've never been a big character guy. And, and even the characters that I do offer tend not to be so much grounded in a different accent or it's my it's usually more than just a different persona that I try to work with.

Toby Ricketts

Yeah, right. Interesting. Yeah, it's, it's, there's the interesting thing in voiceover, like when I teach my sort of in person voice Academy course, we write down all of the different places you can find voiceover, and they fall distinctly and or not distinctly, but there's a spectrum of you know, straight voiceover, quote, unquote, and then the character of this end, and then you kind of realize that when people are reading a radio commercial, it's kind of a character, it's kind of the character of the voiceover guy, you know. So it's an it but it's interesting that there is this, you know, there was this really smooth sort of spectrum of between sort of, you know, your traditional straight voiceover and then just to the genius of characters and cartoons and animations, etc. Yeah, that's fascinating. How important is range? Do you think to being a voiceover artist?

Graeme Spicer

I think it depends. I, in smaller places like Canada, like in here in Toronto, having a wide range is very helpful. Because there's only so much work to go around and being able to being able to be potentially cast for, you know, any one of, you know, the 20 different jobs that may be circulating around town at any given time. Is is helpful versus in Los Angeles or in New York, like in New York Joe Pesci can make an entire living just doing Joe passion. He doesn't have to. Yes not to do anything else other than, you know that one voice. I remember, if you remember, a voice actor named Lorenzo music, who was based out of California, he was the voice of Garfield the cat. But he had that real kind of monotone. Very droll delivery. That's all he did. That's all he did, and was able to make a, you know, a great living at it. So I think it depends on the size of the market you're in.

Toby Ricketts

And yeah, it's interesting. It's an interesting marketing, sort of conundrum in terms of like, do you go abroad and say, you know, because some sometimes like, because I do quite a few different accents or different deliveries, and I've got lots of work showcasing all of it. But it's a bit confusing as an end, someone hiring a voice, if someone just says I can do anything you can like, okay, but if someone comes to you and says, I do the best cockney accent in the world, you're like, oh, shout to me, you know, I wait till I've got a cop. Next, I'll write something for you. That's got a cockney accent, you know. So it's, but you know, that does shoehorn you into into kind of a corner. So it's a very interesting marketing decision to go both ways.

Graeme Spicer

Yeah, I have found that somewhere in the middle has worked best for me is that I tend to get those Mike Rowe sort of roles that, you know, the narrating TV shows and things like that, that construction. And yeah. blowing things up and things like that. Yeah. It tends to be where I fit and a lot of beer and pick up drugs. Yeah, exactly. Yeah. stuff, huh.

Toby Ricketts

Yeah, it's interesting how we sort of gravitate towards certain voices for certain things. And it's an interesting time in the voiceover industry, because we're kind of being forced away from stereotypes, you know, like that. You can't there are no castings anymore that say, I want you know, a 40 year old white male to do that. It's like I every every casting that comes at the moment says, open to all submissions from any ethnicities, any genders, everything, like every single casting has that. And I wonder if that is genuine? Or if it's a kind of a disclaimer saying, Oh, no, we're not being racist. We cast everyone. When, you know, I wonder how much of that is for show? Or how much genuine you know, anyone could actually do this role? Because I feel like when you see the ads produced, nothing much has changed. Yeah, what are your thoughts on the on the way that it's changed now, so that, you know, there's lots of casting going on for which is meant to be indifferent to race and gender, etc? But sometimes, kind of, yeah, what do you think what's going on at the moment? Because it's kind of confusing. Certainly,

Graeme Spicer

certainly, practically every audition that passes across my desk now has like bipoc, or something like that in black indigenous people of color. I think that there's a lot more sensitivity within the advertising community towards being more inclusive. I don't think that that necessarily is excluding anybody either, though. But, you know, you can see it very evidently, when you look at I was just remarking to my, my wife, the other night, as we were watching some TV, is that, you know, practically every couple on TV now is either it's a gay couple, or it's a bi racial couple, or, you know, they're going to extraordinary lengths to try and demonstrate their inclusive inclusivity. And I don't think that's necessarily a bad thing.

Toby Ricketts

No, no, no, I think it's definitely it's definitely a good thing, isn't it? But what my problem was, being someone that does accents was, you know, if I'm asked to do an accent, for a minority, for example, I do really well, I'm just hypothetically, then, you know, do I deserve to take that away from someone from that minority who might do almost as well or something like that, you know, when your job is to is to pretend to be other people? Are you taking away the work from those other people? Like, I know, the Simpsons voices, you know, there was that thing with the Indian voices? And if you're, if you were, you know, doing ethnic voices, for example, is that morally justifiable these days? And so it's been an interesting debate. Yeah,

Graeme Spicer

Hank Azaria from from the Simpsons issued, you know, quite a profound apology, just fairly recently, in the past month or so, where he basically apologized for APU and then the fact that he has, you know, extended the stereotype of the, you know, Indian convenience store owner far longer than it deserved to be extended. And there's been a real debate within the voiceover community in the past couple of years about whether if, if the spec on a breakdown is asking for an African American Nail, is it okay for a white person, like a Caucasian person to audition for that if they can do a authentic African American accent, like there was a case a couple years ago of a white female voice actor, based on the west coast, who did a real, authentic African American dialect. And she really when she was kind of exposed, because she actually had a whole different persona, she had a different website, the whole deal, you know, to, to kind of portray this, this, you know, African American woman, right? She was pilloried in the industry, for, you know, maintaining this persona. So I think that there's been such a predominance for 50 years or more of every role of going to, you know, white males, that now if there's an opportunity to cast an African American male to play an African American male, then we should probably go with the African American versus some white guy that can sound like that.

Toby Ricketts

Yeah, absolutely. Yeah. Yeah. Yeah, it's very interesting time. But I think we've come out on the right side in terms of you know, everyone's accepting that, you know, in the industry, which is good. So to completely change tech, because we kind of were talking, there's so much good stuff going on, we're kind of not getting through the blood, lots of questions that I want to get through. So pretty quickly, what's your Do you have a an idea about vocal health and warm ups, etc? How much emphasis Do you place on that?

Graeme Spicer

Not nearly as much as I should

Toby Ricketts

tell you my answer. Exactly. I teach it but I don't do it.

Graeme Spicer

I think it's important. And I think that Peter Dixon's warm up technique that is in built into one of our grades for the brain courses, and I can't remember right off which one it is, is dynamite. And Peter Dixon, who, you know, we all aspire to be Peter Dixon. Does, you know, he religiously does a vocal warmup before, before he does any sort of work. That's, you no strenuous at all. So, you know, if we go by the people that are really at the top of the game, they do do vocal warm ups? I do. Some humming, and that's about it. Unfortunately, not before I start in the mornings. Yeah. I guess part of what I do tends to some of that sometimes that morning voice I have that gravel is even further accentuated. And that's not necessarily a bad thing, depending on the particular the particular audition or project I'm working on. Totally. Yeah,

Toby Ricketts

I mean, I definitely find that the first thing in the morning before warm ups is kind of my best, like my some of my best tones, But the trouble is getting back there and having a live session like three in the afternoon when you haven't got their voice like trying to match it is really tough.

Graeme Spicer

I you have to schedule it for eight o'clock in the morning session. No,

Toby Ricketts

no, not. The other day, I actually paid the price for it because I did a a network voice for a, like New Zealand radio network here. And it's really kind of intense voice. So like, you really push your voice like in every everything. And this is like a half an hour session, but by 15 minutes, like I was hurting. And I was just like, I'm not sure I can make through the session like I should have, I should have warmed up, but I did push through, but then it just hurt for like a day or two after it. So I backed off on audition. So you do pay for not doing it so forth sessions where I'm really gonna be using my voice, especially long form anything over five minutes or something, I will I now will instigate just even just just reading interspersed with warm water just to kind of get everything going first. But especially those imaging sessions, they're really tough.

Graeme Spicer

I think that a big part of it is also it's warming up, but it's also knowing how to use our instruments because there's probably a way that you can achieve that same sound that you're looking for for that imaging project that isn't as hard on your voice as breathing as a speech pathologist in order to know about the positioning of of the sound in various spots in your throat and in your mouth. So

Toby Ricketts

possibly even just turning up the gain on your mic and your headphone volume, because then you back off physically in terms of producing noise.

Graeme Spicer

Well, and I certainly you know, I've been lucky enough to be like in studio with like, some of the best trailer guys in Los Angeles, Scott Rommel as an example. Scott Rummel when he's doing a trailer is barely speaking above a whisper. He is so quiet and he's ready. up on is 416? Or is 41. Six as to Yeah. And and he's speaking barely above a whisper. And that's Guess how he can pull off that trailer voice? You know, eight hours a day, five, six days a week?

Toby Ricketts

Yeah, I remember hearing a really interesting podcasts on the voiceover via social I think it was and they talked to like, you know, death metal band lead person singers who basically just get up there and scream for 90 minutes, because I don't know about you. But if I have to do anything that involves raising my voice even slightly like little and screaming, my voice is shot for a long time. So how do they do it? And they have a special technique, they learned a special technique where they can make it sound like they're really screaming. But again, they're barely making any noise. And they just got their hands cut around the microphone to make it sound louder than it is. So it's very much the same for voiceover. Yeah, yeah. How interesting. What's your favorite genre? Mike, I guess you have a favorite perhaps. And then there's the one you work in most, or maybe they're the same.

Graeme Spicer

But when I work in most is probably commercial. The one that I really enjoy doing is broadcast narration, like in short narration. I've done, you know, a number of different series for, you know, North American networks like HGTV and Discovery Channel, things like that. And I really enjoy doing in show narration.

Toby Ricketts

Yeah, absolutely. documentary IMC

Graeme Spicer

is a lot of fun, where you're actually, you know, you're there with the showrunner or the producer, the director story, and you're actually working to picture which is challenging, it's fun.

Toby Ricketts

Um, another thing I've had this request recently from a couple of auditions is when you need to be set up to do in picture, you know, because of COVID, now, you know, used to go to a studio and they'd have it all synced up with their Pro Tools in the studio, and you'd punch in etc. Now, the onus simple kind of going into the tech space, which is good, but like, I've definitely seen more demands come through from clients, for me to be able to play back in session, edit, like keep, keep, like the good versions that keep another session open, have the good takes. So I feel like my skills as an audio engineer have been drawn upon much more even replacing the audio engineer that they'd usually go to. And they can direct the voiceover attitude got that, that? That idea, and I recently saw an audition where they said, you need the ability to playback video and record two video at the same time, which is like quite a step up in terms of running your own home studio, as

Graeme Spicer

it certainly is. And there's only I think source Connect is only just recently come up with a product that allows for, you know, timecode locked playback from one to another. I mean, literally, it's only been in the past six months, I think, yeah, remember, right, where they've come up with that product. I mean, before then, I don't know, if it was even possible, because latency would would really screw because the timing needs to be so exact is that latency would really mess up your ability to unless you were driving the picture, I guess on your end,

Toby Ricketts

yeah, if you both had local copies of the picture somehow. And then it was just the timecode that was locked. When it played back to the audio, I have seen people where you have an external screen on your da w which is obviously showing the picture. And then you share that as a zoom thing. But you need quite high bandwidth to show like I did one the other day where they put my voice with the picture and and play the back for everyone. And you would only get about every fifth frame or something. It was very choppy. And it was you know, it didn't it didn't work perfectly. So I think we are on the cusp, in terms of internet speed and the technology to do live picture from our home studios remotely, and it's kind of working for everyone. So that's exciting. Well

Graeme Spicer

now now that we have you know, gigabit internet and stuff, I mean, the bandwidth there, I think it's just a matter for, you know, us to catch up from a technology standpoint, because I'm sure it's possible and haven't yet played with this new source Connect product, but you know, quite anxious to do so because I I would like to be able to think I'm codes MBA, if you're in my own studio.

Toby Ricketts

Yeah. Likewise, slowly. So speaking of your own studio, mics, prees da w gear, what are you using?

What you said

Graeme Spicer

I have, I have own so many mics and so many preamps in my, you know, 12 years as a voice actor.

Toby Ricketts

There's been an explosion in the last few hours to say

Graeme Spicer

and I've actually ended up with a fairly simple setup is that I have you know, I've I've had manly preamps and dw Fern and all of these, like, esoteric, who super high end wants to risk you know, preamps and Matt I had the manly reference cardioid microphone for a while and I had a Are you 47 fat for a while, and I've just, I've really simplified I have a u 87. And I have 416. But the more six I rarely use, I just use it here as a zoom mic. Yeah. And I have them going into Universal Audio Apollo rackmount. And then I use the manly box box plug in. And that is where my sound comes from. Generally,

Toby Ricketts

yeah, absolutely. I'm, I've had this exactly the same journey in terms of I used to have the this amazing multi chain setup, and I had to use 67. So like the valve version of the 87, which was original vintage, once I had that lovely vintage sound. And I used it for a number of years. And I had the problem of whenever I traveled, you just can't travel with that mic. Like it's so delicate. If you drop it, there's $12,000 gone, you know, it's ridiculous. And there's a power supply that you could lug around as well. It's just impractical. So I thought well, let's like try and get to smaller mics. And I used to have a Norman kaimai 84 which is like a little pencil instrument Mike. Lovely, detailed but very heavy on the pops and things. It's not designed for voiceover really. So I was kind of I was I was okay with that, because easy to travel with. And then I got to 416 416 416 on eBay, a secondhand one that had a sound recordist who was selling off as part of his kit, it was it's like an old one. And I just started using that and the noise was so low and it was so kind of crisp, and so robust that you could literally just leave it out in the rain overnight, probably. And it still worked. The next day that I've tried that don't even try that. But I've traveled with all around the world. And you just wrap it in some bubble wrap and chuck it in your suitcase. And it's just, it's just been such a good workhorse. But race and so like I've been a fan of of keeping it as simple as possible. So when you're traveling, you just have a mic, a lead and an interface and a laptop. And that's it. Everything else is in the box. So that if you need to do pick up on a project that in my studio, you just make a pillow fort in your hotel room, right, and then apply all the stuff that you usually apply, you know, in terms of plugins, and then you've got exactly the same sound like you don't have to go back and do too much work, which for the other mics was impossible, though, to try and record on a different mic and make it balanced.

Graeme Spicer

Which actually why I you know, have kind of settled on using the Universal Audio family and that box box plug in. And I don't travel with my u 87. I use my 416 when I travel but I'm you know I I'm able to tweak using the box box and a couple of other plugins that can emulate this theme so that it sounds sort of sort of ish.

Toby Ricketts

A bit of a bit of a honest enough. Yeah, a bit of a lift in basin and travel etc. Um, yeah, I recently got a road and key to valve Mike as because I want to get you 87. But there's been so much talk recently about that. Why does everyone need you 87. They are a great mic, but they really that much better than everything else. So this was kind of an experiment, the Cato and I set it up for a little bit and it was quite good. But again, it was a secondhand one, it had a little bit of noise. So I'm going to solve that issue first. But I think it is I think everyone's who's at the sort of top level of voiceover has settled on the fact that you need like forensics for cut through. And then like a nice warm mic for narrative delivery, you know, so you've got those two options. It seems to be wherever unsettling, which is, which is quite heartening.

Graeme Spicer

You 87 is like the world's best microphone by any means. But it's such standard that totally, you know, engineers like it when you say you're talking into a u 87. For two reasons. Number one is they know exactly how to EQ it and so on because they worked with it so often. And the second thing is it just lets people know you're serious. Totally.

Toby Ricketts

Yeah, exactly. It's like an entry criteria, isn't it? It's you know, it's like, yeah, you're a proper voiceover then. Do you record in 44? Or 4816? Or 24?

Graeme Spicer

orders? In 44 124?

Unknown Speaker

Right.

Graeme Spicer

Yeah, I have no idea. No, I don't I record 4824.

Unknown Speaker

Right. Yeah.

Toby Ricketts

Yeah.

Graeme Spicer

Most of the video clients want it. 48. Exactly. Yeah,

Toby Ricketts

that's, that's that's definitely my reason and 24 bits. I, because of the Pro Audio suite podcast, actually, they did a really good episode a while back about bit rates and why it's so important to have more the more bits the better because your your dynamic range is, you know, massively different, you can get a real different sound. So that's why

Graeme Spicer

they would just press the crap out of it. Anyway. Whatever genetic rays we had recorded in 24 bit, we just lost it all the crap

Toby Ricketts

out of nothing below minus six dB. You so you're pretty comfortable with your tech level of voiceover. Like you're very comfortable in your studio and you've been sort of technophile.

Graeme Spicer

Yeah. I'm not a technical. I'm not a tech guy. Like George Widom is where, you know, I, you know is all of the ins and outs of routing, a 48 channel, you know Neve board or something like that. But I certainly have had a lot of microphones and preamps and stuff go through my studio. So I know a lot of I know a little bit about a lot of equipment. It's a good way to be.

Toby Ricketts

And your compression approach because I've done a lot of sessions on compression recently. What is your approach to compression because people get that it can really alter your sound and ruin a good voiceover sometimes if it's not enough or too much.

Graeme Spicer

You know, what's funny is that just recently, I had one of my agents call me and say, Ram, your audio sounds off, what's going on? And I listened to it, it's like, you're absolutely right, like I am. Like, it's, you know, it's easy to incremental, incrementally add a little more here a little more here. And oh, let's let's add, you know, one of the 1176 plugins just to give it a little bit of that sound and, and then you end up with a processing chain like this deep on plugins, and I just stripped everything back to, you know, I apply a little bit of compression on the way in using the Vox box compressor, which is the Vox box emulation, that Universal Audio as manufactured is lovely like evanna manly, I don't know if you've how many stories you've ever heard about Ivana manly, who's the president of the owner of manly labs. He's like, crazy defensive about her stuff. And for her to license Universal Audio to produce a Vox box, you know, it sounds like a Vox box. And so I use a little bit of compression on the way in using the Vox box plugin. And I

I add just a touch of it. I use a plugin called the Oxford inflator, which is like

a limiter sort of write write, which adds a little bit I just touch more and then I my little, my little bit it's a little bit yeah, and then a little bit of secret sauce is to I add a little bit of the effects aural exciter right? Like,

Toby Ricketts

that's always the secret sauce, isn't it? It's one of those oral exciters I used to have a little touch of that I used to have the BB Sonic Maximizer Do you remember those they used every radio studio. And no one knew what it did. There was just two knobs on it. It was one likes energy and frequency or something and you tweak them and you just settle on something. And again, like it would make your voice sound amazing. And there's all this blurb about it. You know, harmonizing the frequency didn't didn't make any sense. But it just sound I think it was just an EQ basically in a box. Nice. But I got rid of that. Because again, I couldn't take that on tour with me and I have a drastically different sound when I did pick up so it's um, yeah, but it's so it's so funny how you you'd say you know, you can get you can go down these rabbit holes. It's about like when you go into Photoshop a picture. And you you add a bit of contrast, add a bit of vibrance, add a bit of contrast, and it's suddenly you got this like weird alien image that looks great to you. Because you know, you've only seen that so you need a reference to always go back to him be like this still sound like this good audio got over here. Yeah, it can be quite dangerous going down those rabbit holes.

Graeme Spicer

Absolutely. I clearly did. And thankfully my agent called me out on it. And

Toby Ricketts

yeah, exactly. I'd have

Graeme Spicer

far simpler, a far simpler processing gene. Yeah.

Toby Ricketts

So speaking of agents, you have a number of agents, like sort of a lot of us in the continental states and, and North America.

Graeme Spicer

Yeah, I have, I have three in the US. And I have, it's important to have a local one here in Toronto, just the Toronto marketplace is such that, you know, most of the good stuff comes through even the non union stuff comes through one of three agents. So I'm represented by one of those three agents, Roger King at pn agency. And then I have three different agents in the US.

Toby Ricketts

It's an unusual market that in terms of you can have multiple agents within the US it's and it's it's all done in an England and Australia and New Zealand, the places I have agents, you know, it's exclusive for the whole country, whereas, you know, America, it's kind of exclusive to the coast and in central almost you can kind of get away with having, you know, a couple of states between your agents, but that you can you know, that you can definitely have a lot more than you could in other territories. But I guess that speaks of how, how big the industry is there and how widespread it is and how much work there is.

Graeme Spicer

Yeah, absolutely. Although you still end up getting a lot of the same auditions from more than one agency do.

Toby Ricketts

You have to balance Well don't, don't get the lottery. And I get this question a lot from New beginners who are starting, and they've, they've done some great design courses, and they've maybe got their first few sort of pay to play gigs, or, you know, they see getting an agent as like that you're past the threshold, and you've made it once you got an agent, and they'll get you all your work. And it'll be fantastic. But I mean, I tell them, it's like, you know, you need to have other options I can an agent is a kind of a nice, but it's not crucial by any means.

Graeme Spicer

About a third of my revenue comes through my agents. Yeah. But only a third, like two thirds of it is stuff that either their clients that I first discovered, or they first discovered me through an online casting site, and then have reached out to me directly, or I still do work through online casting sites. And by the third of it comes comes from my agents. And that's quite comfortable for me, I

Toby Ricketts

don't think I want a whole lot more coming through my agents. Hmm, fair enough. And so with online casting sites, and what's your preferred ones, at the moment, when this the big players this, I feel like someone starts a new pay to play site every week at the moment? Like there's just so many coming out little ones, big ones, even like what the voiceovers.com experiment, which seems so good in the start, and they really started with such a history role, and that they were going to change everything. And then it just, for whatever reason, it just didn't happen, which was, which was disappointing for the industry. And I'm sure them as well. What do you see as the kind of like, what Where do you think the pay to play industry is at the moment? What are your preferred ones? And where do you see it going into the future?

Graeme Spicer

You're right. There's always, well, yeah, we could spend an entire hour now talking about this. There's always new ones coming on board. The the new one is cast voices calm that we're all very hopeful for because it's being run by Liz Atherton, who is a former agent and a team that she's put together. And they promised to be very voiceover friendly. But, you know, the lesson I learned in the time i spent@voiceovers.com, is that you know how you make a voiceover happy, you have lots of jobs for them. Yeah, that's, that's what it comes down to. And all of the other stuff that we as voice actors like that bitch and moan about about the online casting sites, believe me all that goes away. If they have lots of jobs for you to like, Listen for. Yeah, that's what it comes down to. And I have to tell you, my online casting site of choice right now is voices calm. And there's a certain irony in that, because five years ago, I was one of the leaders of the charge of, you know, holding voices calm, accountable. For what at the time, were some fairly shady business practices, they've really cleaned that up. The transparency that we always wanted out of voices.com is now there, we may not love their business model, because they extract an you know, fees at a bunch of different levels. And not every voice actor is very happy with that. But as far as I'm concerned, paying voices.com a 20%. commission or however they want to whatever terms they want to couch it in. But it's basically a 20% Commission, I pay my agent 20% Commission, and I don't think twice about it. So I, I certainly find that, you know, online casting sites expose you to a lot of jobs that you would never otherwise have access to. Absolutely, yeah.

Toby Ricketts

And I mean, I've, I've I never thought of, I was very concerned when the voiceovers.com sort of expos they happen with all the stuff that was going on. But I do feel like they they did. They have, like you say they have made inroads into making it really transparent. And I mean, you know, I have had some of my biggest paying jobs ever have come through voices calm, like, and they've been really high profile, you know, big jobs, which have been paid well for like, and so. I yeah, they've they've have made an interesting transition through through that process into in terms of, you know, cleaning their act up. So, yeah, it's, it's interesting to hear you say that as well. And I kind of hope that would happen, because that's, that is always where had the most jobs have been, I feel like, you know, voice 123 is a very close second, but especially for the American market, you know, voices.com does seem to be there.

Graeme Spicer

Yeah. And I think that, you know, we all are hopeful that cast voices and voice realm and some of these other online casting sites are successful, but at the end of the day, the network effect matters and 95% of the work is split between voices calm and voice One, two. 3d comm you know, the last 5% is split amongst 10 other little players. You know, I love Armin hostetter. And but Dalgo we all love Arman, he sees a character, he loves voice actors, and it's clear, he loves voice actors, because his site is built to be very voice actor friendly. But at the end of the day, there's like, you know, this many jobs versus this many jobs on, you know, the other kind of two Titans in the business?

Toby Ricketts

Absolutely. Yeah, exactly. Yeah. So yeah, I mean, the future is perhaps just those, those two, the sort of duopoly continuing I think, especially with the they've both been dancing around the whole TTS question and the text to speech, Ai, voices, etc. and coming up with interesting ideas, I know voice 123 and Rolf was was had some very interesting ideas about, you know, offering a TTS service that was kind of with voice actors, and kind of not, you know, it's I haven't heard any results of the experiments who's been running, but that'd be very interesting space to watch, I think, Well,

Graeme Spicer

I think that we all have to acknowledge as much as we are, are fearful of it, that text to speech and, and AI technology is very good, and getting better quickly. And that some of the lower end stuff that, you know, a lot of us kind of make the majority of our money on elearning. And things like that is, is going some of that stuff is going to transition to text to speech, and there's going to be not a lot we're going to be able to do about that. So, you know, having like what Ralph is, is undertaking at voice 123 in trying to get ahead of that and allowing voice actors to offer synthesized voices, as part of, you know, licensing, synthesize voices to companies so that they can use them for eLearning or whatever is better that than just being completely shut out.

Toby Ricketts

Yeah, absolutely. Yeah. And there are so many sites that are in the public that the speeches and stuff that say, you know, wow, it sounds just like a real human voice. And you sit here and you think that's it, though. It's cheap, doesn't quite, you can still tell it is getting closer, though. I was looking at things and cleaning some bricks wasn't the other day and I looked up an explainer video on YouTube. And we're listening to it my thought, I think that's an AI voice, because you can just tell but it's getting so close now. It's it's like too consistent. If they put more floors in it would sound like a voiceover sort of thing. You know.

Graeme Spicer

And, and to be fair, is that when you're listening to a explainer video on cleaning bricks, How good does it need to be?

Toby Ricketts

There's no emotion involved? There's literally just Yeah, yeah, yeah. If it conveys the words, then the words are the that, you know, whereas I thought, I think I think a gaming and you know, character and advertising are going to be a lot further down the track. Because if they can get like a, you know, if advertising directors going in and spending two hours with a talent that's had 30 years of experience, and they they still take two hours to get there. Imagine how much code they'd have to write to try and programming AI to do the same thing?

Graeme Spicer

Yeah, certainly. Because what, because what advertising, the directors are often looking for is flawed. They're looking for flaws in our performance, as part of making it more human. It's going to be net. I never say never, especially when it comes to computer technology. But it's going to be a long time, I think before they're going to be able to build an AI voice that is going to be good enough to convey the emotion that we need to convey when we are reading advertising copy.

Toby Ricketts

Yeah, absolutely. Yeah, very much.

Graeme Spicer

Let's hope so. Anyway,

Toby Ricketts

exactly.

Fantastic. Well, we have gone over so much ground, we are nearly at the end. But if you've got five more minutes, I'll just want to cover some sort of, you know, a lot of people watch these videos, because they are interested in you know, becoming a voice actor. Starting the side hustle, as it may be, where do you advise, you know, absolute beginners who say, you know, my auntie says, have a great voice. I should be a voiceover artist, which is the classic one, or you know, everyone tells me I've got a great voice. Where do you advise them to start if they want to start?

Graeme Spicer

While Grady for the brain is a great start, because there's so much there's so much information available to review for the brain members that it's daunting, it's overwhelming. It's it's a great resource. The best piece of advice I could give to someone who's just getting into the business, and it's a piece of advice I had been given 12 Two years ago and didn't heat and I wish I had spent half as much money on equipment and twice as much money on training.

Toby Ricketts

Yeah, right. Yeah. Because it sticks, I'd say as well, I had to

Graeme Spicer

go down the, you know, Mike rabbit hole of, you know, you know, wanting to try every mic. And as I've always said, you know, a great performance on Okay, Mike will beat an okay, performance on a fantastic mic every time. Yeah, it's about our performance. And I don't think that the majority of our clients can tell the difference between a $200 Mx L. Mike made in China, and anointment u 87. Yeah, I just don't think they can.

Toby Ricketts

And also, you know, to back that up as well, with the acoustics argument, it's like, you know, if you if you spend $3,000, on on your mic, and only, you know, nothing on your acoustics, you get a great recording of a terrible room. As opposed to having a you know, okay, yeah, dead room.

Graeme Spicer

Yeah, it's, you know, you hear stories of people setting up their $1,000 mics on their kitchen table, and you just rent, because you're never going to get you're never going to get a sound that's going to be acceptable to the majority of clients recording in your kitchen without, without proper acoustic treatment.

Toby Ricketts

Exactly. Um, do you think it's harder or easier than it used to be to become a voiceover because I kind of chanced into it and being in a parallel industry, being an audio engineer in the kind of, you know, recording studio radio kind of world, and then I sort of transitioned sideways. There's so many more resources available to become a voiceover now. But there's so many more people who want to become voiceovers, it's kind of been popularized as a profession. So, you know, what do you see? Do you think it's easier or harder these days,

Graeme Spicer

I think it's relatively the same, because as technology has allowed for this explosion in the number of voice actors out there, because the barriers to entry have come down so far, you know, now you can get a $200 Chinese made microphone, that's going to sound perfectly acceptable to 99% of the clients out there. But that same advancement in technology that is allowed for, for this, you know, explosion in the number of actors has also caused an explosion in the amount of content that's being created. That requires our, our efforts. You know, there's not ABC, NBC and CBS is three broadcast networks in the United States. Now another 600, cable channels, all of them require, you know, they're they're these massive, you know, machines that just eat content. 24, seven, you know, something needs to be produced in order to fill all that time. That's something someone needs to voice all of those explainer videos and all of those corporate videos that are going on corporate websites. I mean, this stuff didn't exist 20 years ago. So I I'm, I'm still very optimistic. I think that it's as good a time as it's ever been to. seriously consider becoming a voice actor. I don't think it's easy. I think you need to work hard at it. I don't think you can just sit and wait for your phone to ring with your agent, you know, giving you your living. It just doesn't work that way. You need to hustle. Yeah, but I think it's as good a time as it's ever been become a voice actor.

Toby Ricketts

What a brilliant answer and a brilliant place to finish our wonderful conversation today. Thank you so much Graeme Spicer and you can catch all of his great content on gravy for the brain. Of course, the Canadian just search for the Canadian webinars and read throughs in there. It's been fantastic to catch up. We've covered a lot of ground.

Graeme Spicer

Thank you so much, Toby. I'm excited to be here. And I'm so glad that we had an opportunity to spend this hour together.

Toby Ricketts

Fantastic. Thank you.

Derek Perkins Interview - The Master of Audiobooks

Derek Perkins is one of the most talented and prolific audiobook narrators in todays industry. He has voiced well over 400 books in fiction and non-fiction, including the bestsellers Sapiens and Homo Deus by Yuval Noah Harari.

Toby and Derek discuss:
How a bad reader can ruin a good book
How he made the leap into fulltime audiobook narration
His history and how he first got noticed in the industry
Derek's method for prepping for a book reading
How to define the tone of a fiction or non-fiction book
How to create characters within an audio book
The difference between commercial and corporate voice work and audiobooks
What technology he uses to record in his home studio
His favourite books, from the ones he's read, and his favourite other books
And we answer some viewer questions.

You can find Derek's 2015 book "The Audiobook Narration Manual" on Amazon.

Here is a transcript of the interview:

Welcome to vo life and gravy for the brain, Oceania, the interview. And we've been covering some great topics and really delving into a few of the genres of voiceover in this interview series and meeting the people, the kind of Legends of the industry, my voiceover heroes who I've always wanted to meet and talk to. And so I'm very excited and this time, because today, we're covering audiobooks, and I'm a big fan of audiobooks. Like I really try and try and get through as many as I can. And there is an audiobook narrator who, Derek Perkins I'm just gonna say his name, being a fan of for a long time, especially for his nonfiction work. And but I've recently found out that he does fiction as well. So on the line from his home in France is Derek Perkins. Good morning. Morning, Toby, how are you? Very well, thank you. So I want to start by, by actually saying a proverb I came up with just before and the time before the interview, which is and this is so true, for me, that's a good book read poorly is worse than a bad book read well. Wouldn't you agree that like, sometimes it can really ruin the experience if an audio book is isn't read correctly? Oh, totally. I mean, the thing I've found since I've been in the business is that it's incredibly personal. to everybody who's listening. And while that's, you know, I think you can't deny that if a person doesn't find your voice, good, or appealing, that's gonna turn them off. But I think there's a huge difference between that. And whether books read well, or not, technically. So it's an interesting kind of duality, I think, in the in the business where you can, you can read a book very well, but someone just doesn't like your voice. But yeah, I completely agree with what you're saying, I couldn't agree more. So you, I did a little search in my audible app just before end of your name, and it had 313 results. And then when I rechecked they've gone up to 314. Good Lord in the in the space of time it took me to do so it's Tuesday, just he's read another book. So tell us how, what your path has been to, to coming into this industry. And then having narrated all of these books. Well, briefly, I didn't get to the industry until very late, or relatively late in my career, I was about I was in my 50s, when I first got into it. And I had no background of performance. But at least from a professional point of view, the one thread that's been consistent all along is that I had a love of performance in school, you know, into by speaking contests, I was in the drama club, and so on, but nothing remotely professional. And I did start doing some volunteer work for reading books for the blind. And, and, you know, dyslexic and people like that. And so that kind of gave them gave me some initial sense of, well, this is this, this, I think I like reading, so I knew from from doing the recordings I knew I did, I think I might be okay at it. And then I happen to be on the set. It's too long a story to go into now. But I happened to be on the set of a movie called Shutter Island, which was a Martin Scorsese movie, as as a as a, as a background would say, and, and unfortunately, on all the bits with me fell on clippings for things fell on the floor. But then, on the set, one day, a couple of guys were talking and they were talking about some voiceover work that they did. So I asked him about it got in touch with the voice of the studio months later, they came back and started doing some work for them. And as a result of that, I began to look around on the internet and looking at audio, audio business in general. And I suddenly came across audio books. And at that time, a cx was really pretty much getting off the ground. And I started working through a cx. And the rest, they say. Fantastic. And have you found it a struggle in terms of, you know, going from dabbling? You know, having having another career and doing something on the side to that. I mean, I hear from a lot of voices who are at that stage where they've done a few sort of voiceover jobs, but they in order to do it properly, they need to make the leap. take that leap of faith. Was there a moment where you knew this is what I want to do, and I think I can do it. What do you do transition gently? That's That's a really good question. Because the answer is yes, the short answer is yes. And what happened with me as so I think what happened with me was I started doing the A cx books, and I was beginning fairly quickly to get one or two Companies authors coming to me. So I thought, well, it's one thing, Rick, you know, recording a group, someone agreeing to you recording their books, because it's all royalty basis at that point, of course. But that That, to me seemed like a validation that what I was doing was of interest and appeal. So that was one piece. But you're absolutely right. At the time, of course, I had a full time job. And there was a point in time where I was beginning to do enough of this work, that it made me start thinking do i do i really think I can make the leap. And I will say that I was incredibly fortunate to get into the industry at exactly the right point, I joke with people and say, I wish it was my pinpoint marketing and, and research for my career progression. But I just fell into it at the time when audiobooks started to shoot through the roof. And what happened was, as a result of that, that sudden takeoff, a number of publishers started looking around for voice talent. And they began looking through, you know, sites like a CX, that had loads of samples and stuff like that. And I so I had a couple approached me. And that's when I started doing books for fee instead of on a royalty basis. And that's the point which I you know, after a few months of that it was coming in fairly regularly. I realized did did the maths and realized I think this could work. But just to finish on that point. To your point to your question, you still have to go through that bit of do I leave my safe haven and take the leap or not? And I think at the end of the day, there's there's part gut intuition is part reading the signs that you're getting from people you're doing work with. And then at some part, there's, you just have to let go. I did and I landed instead of crashed. Fantastic. What what sort of timeframe was that? What time What year was that? It was about 2012 when I first did the ACA cx titles, and then between that, and the time when I turned fully professional was three years 2015. And in that in the meantime, of course, it was all ramping up. It was about a three year kind of build up. Yeah, absolutely. Did geography play any part in it? Because like, you know, there's there's been this revolution in voiceover now, with home studios becoming so affordable and accessible. You don't need to be near a recording studio, for example. And I know you've you've moved around a little bit, is it something that sort of? Does geography played any part in your career? Yes, and no, in terms of being limited, because you're not in one of the main areas in in the US, as you know, you know, you basically got the big hubs on the west coast, the East Coast, a little bit in the middle. So in terms of of needing to physically be located there, again, I hit it just right. Because the demand was such studios were prepared to accept people. In fact, they liked people recording from their home studios, because it's it lowered their own costs. So it's it's absolutely never been an issue for me. And as you mentioned, you know, we moved from the UK to the US, that's where I started doing the work. And then recently, we've moved to France, and it's been completely seamless, thanks to the wonders of the Internet, and so on. The one thing I would add to that, though, in terms of geography is that again, I think I feel like I've been fortunate that coming from the UK as I have originally in America, and one of the Canadian companies to work with, there's, there's it kind of puts you in a little bit of a niche position. Because there's, there's obviously there's a there's a whole ton of American actors and talents. But there's not so many Brits. So when when studios have titles that call for you know, that accent or maybe a little bit of knowledge about that that particular area that they tend to, you know, I found they tend to come to me so it's it gives you a little bit of a leg up in a very competitive marketplace. Absolutely. And especially since you're you're in your normal speaking voice, there's actually quite an interesting mix of accents. It's actually not what I was expecting, because I listen to you on the on the nonfiction and it's very kind of Rp. But you've got kind of an interesting mix of accents. Where are you originally from England? Well, firstly, I think you've been very kind of it's it's probably a matter of accent. No, I was. I was born and brought up in southeast London Croydon area and lived there for 18 years went to college. And Wales, West Wales. So you couldn't get much of a difference and much more of a difference enactments and everything else in Wales in there. I knew it was there somewhere. And then, you know, I was I was in my 30s when I, when we moved to the States, and we lived for 2021 22 years in the States. So a long time now we're back in France, and we'll see how the accent evolves from here. And you're a polygon is that is that right? You speak many languages? Yeah, I mean, I'm not gonna pretend that I'm, you know, greatly fluent. But yeah, I took French, Russian and Welsh in college. And because my French is improving significantly, since we've been here. I can still order a beer in a bar in Russia for a little bit. Talk about rugby and Welsh, and that's about it. Just the essentials. I, I wondered if you were thinking about? I mean, you know, it would be so hard to be an audiobook narrator in different accents. You'd have to be so good at the not just the language with the accent, wouldn't you if you want to do it in other in other languages? Completely imagine? Yeah, I Yeah, that's a good point. Two, I do think it helps me. Obviously, in the languages that I've studied, it really does help you to talk in English with those accents. Yeah, absolutely. It just just kind of gives you that inner ear for it. And also, if words in those in those languages come up, you know how to pronounce them correctly, which is a big bugbear of mine, especially with French words if they come up in sorry, American writers, but some American pronunciations of French words are not great. No, you're right. Yeah, you're right. And going on from that. The first question in the comp craftex. I want to talk about, you know, how you what your approach to audiobook narration is? And and the basic question of how do you prep, you know, you're selected for a book, or you might have auditioned for it, and then you you receive your copy? And I imagine you don't just start hit record and start reading there's, there's this element of prep that what do you do? Well, it basically breaks into two sections. It depends on whether it's a nonfiction book, or a fiction book. With fiction books, in general terms, there's very little issues with pronunciations of words themselves. Because they're not, you know, they're not, they're not technical, they don't generally carry lots of foreign words, and so on. But with the fiction books, the most important thing and I've learned this over the years, is, you know, you really just have to, you have to understand, obviously, the story, you need to understand the characters, it particularly with mystery and fantasy, you need to make absolutely sure that the characters stay the same. Because authors have a great habit of switching, you know, PAGE PAGE 10 pages from the back of the book with the character that was suddenly that was Canadian suddenly turns into a closet Frenchman or something. And so you need to know where the where the characters evolve to and from, and, you know, you also, it's just critically important, you've got to have that sense of, Where's it? What's the author's point of view is a cliche term, but what what's the author trying to do here? What's their? What's the tone of their writing? And, and, and what are the, what's the atmosphere that they're setting in this in this book. So I tried to try to reflect that as much as possible from from the prep I do in the reading. Personally, I, what I then do is I'll often go through as I'm preparing the script, I'll often go through and I'll write out character names. And I'll put some notes in based on the descriptions of them in the script. And I'll I'll, I may add a couple of notes in my own in terms of what I think I'll do for the voice. And that's, that's it, I don't do much more than that, to a certain extent. And certainly with lesser characters, I sometimes play around a bit, because I deliberately don't want to have too firm of an idea of how I'm going to voice them. So I'll almost literally wait till the last moment to see what comes out. And sometimes most times it works. But if I'm not happy, I'll stop it and do something else. So that's the non fear. That's the fiction. nonfiction is very different nonfiction, there's clearly you know, an issue with needing to understand, again, the content, the kind of tone the author is using. But with nonfiction books, generally, it's far more important to get pronunciations right. And particularly in the ones that that relate well with weather, yeah, that relate to history or a particular topic that has its own, you know, terminology and nomenclature and so on. So for example, I think it was last year or the year before that I read a huge history of Iran and you You can imagine for for non native that's, that's, that's a challenge for pronunciation. And I ended up with about I think there are about 820 plus words that I needed to get pronunciations right for. And it actually turned out to be a wonderful experience because the author is now an Oxford University's, and he's an Iranian scholar. And he readily agreed to help me. So I sent him this list. And we sat on the telephone, and he literally pronounced these words, one by one by one. So there my job then is, I'll record him, then I'll transliterate each one of those words, put it in a spreadsheet. And then as I'm going through the script reading, you know, I stop and check the pronunciations and, and go on from there. So it's a pretty intensive process. But if you're going to do it, right, you know, absolutely. And I think there's a real pleasure in in and, and, you know, you're able to grow yourself, like you say, like, by learning the proper way to pronounce things. And I've always had this real, real passion for wanting to pronounce things like the way a native would and especially if it's in a completely different vowel sets, or if it's in a different part of the mouth, I kept like, in Arabic, for example, you know, there's, there's all these he's hurt and stuff that we don't, you know, in the West, we don't even really hear. So it's really nice to, to practice using these other parts of our mouth to get a really genuine pronunciation. Yeah, it is. And one other quick point on that I couldn't agree with you more. For me, again, maybe it's coming from a language background. For me. The language is not something in isolation, it's a representation of that, that that culture, and it's a representation of the people, you know, from that country. So it's, I consider it just to be a sign of respect for the author, but also respect for the people hearing it and I have been criticized for one or two books I've done that I won't mention. For the for the accents that are the pronunciations. And so you know, you learn from those. But to me, it's, it's it's giving, given the the author in the language in the country there, dude. Absolutely. Is it important to for fiction, especially, and especially if it's serialized fiction, which I know you've done a few sort of series to understand the world, that it's occurring? And as well, is that important? Yeah. Do you mean that the world of the book Exactly, yes. You know, so that you understand kind of the context for the characters, not just the characters themselves? Oh, absolutely. Yeah, absolutely. And the the best, the best ones, the world really wrote, well, written ones, particularly in fantasy. They just transport you into that world. And you find that you, you just you just feel you know, I go into my booth, and I leave my my home. And I'm suddenly transported into this, this other dimension. And it Yeah, absolutely. It It is it is important. And it's interesting, too, because these worlds that they depict, oftentimes you see the strands coming back to our current world that we live in. And you see a little bit like people read into Lord of the Rings, you know, they read sort of subtle messages and so on. And you see it in some of these books. And I like that. I like that when it's when it's well done. It's very, very powerful. Absolutely, yeah. And so your nonfiction work. And this is how I was introduced to your work was through listening to sapiens, homo Deus and 21 lessons for the 21st century. By you've all know Harare, who has penned fantastic books, and they've been you know, they've they've they've sold very well around the world. How do you select a kind of a Do you have a default tone for nonfiction? Or do you? Is it kind of like a character you're playing for that particular nonfiction? Well, I'm glad you asked. That the, the answer is that I, by and large, I tried to align on to, to what I think is the most appropriate for the content. Most of the time, I don't make a particular effort to do that necessarily. It depends on the book. So for example, for sapiens, I didn't, I mean, I obviously knew knew the script, but I didn't have a particular thought of I need to adopt this tone. I gave it a straight read in that sense. But for example, nonfiction, particularly autobiographies that I've read, I did one by the old sex pistol, Johnny Rotten, john laden, and I did Anthony live, Weber's first part of his autobiography, and there I made a definite effort. Just to try to get some sense into the reading of who those people were. So with john Laden, I made my accent. A little more London than like you said Rp. With with Antony, Lloyd Webber, I did that a little bit. But I also tried to lots of characters in those books across the relating stories all the time. And the people they're talking about, I tried, I, you know, get this is the wonder of YouTube, because so you jump on YouTube, you get the clips, and then I just tried to put enough in there to give a flavor of, of those people. For the most part for the rest of it, as I say, no, it's a straight read. And you are just just a quick additional point, it's interesting, you talk about my accent, reading, because I'm always struck by it, too. I don't, I don't do anything to force that it just is the way it comes out. And I figure, if that's the natural way I read, I'm not gonna change it. It's funny. It's so funny. And it's, it's, I have the same thing when I'm, when I'm reading a formal read, I'll go straight into our P without even like thinking I'm doing an accent. And it's more like you have to adopt, you know, I mean, voicing is is a full body experience. It's not just, you know, talk as much as we all know, do remember the film, the matrix where they go into the matrix, and they're in that white space, and they say, oh, like, I look different than I do in the real world. And it's like, his residual self image, it's called and I feel like there's a voice version of that, that when you stop trying, and you stop contriving everything, and you just go, this is not a performance, I'm getting out of the way of the text. I'm just relaying the text and I guess that's the ultimate goal with nonfiction, isn't it to kind of get out of the way? Absolutely, absolutely not. Yeah, this is a very good point. And I think by by sort of being natural to yourself, you do you can make yourself invisible, which is how you should be Yeah, absolutely. So moving on to the the fiction world and I'm interested in this because I I've always been like a real nonfiction lover and like, you know, if you're listening to something, you want to learn something, but fiction is just this this it's so enjoyable to listen to. And I just finished listening to the the audibles adaptation of Neil Gaiman's Sandman, which was a very famous graphic novel from back then it's it's like an all star cast kind of a thing. And it's all incredibly like comic book over the top character stuff, rather than one person, you know, switching in different characters. But like, do you? Do you enjoy fiction more than you do nonfiction? Or? Or do they both have their own kind of places in your heart? That's it That's titled, yes. To all my clients listening, ignore my answer. Do I? Well, I will actually, I'll give you my standard answer, but it's a it's a it's a heartfelt answer. When I get asked what's your favorite book? What type of book to read? And my answer always is one that's well written. So I will say that, that I enjoy well written fiction as every bit as much as I do. nonfiction. It I think, I think I'd probably have a little bit more to be honest, a natural passion for nonfiction in my performance. But I hugely enjoy fiction. And you know, I've had some success with the gongs and so on we've we've had some success with with non with fiction sorry. And I just one one example on cricket another there's a series by an author called Mary Stewart. It's a Merlin. It's based on the you know, the historical character, Merlin. And it's trilogy. And my Lord that that that trilogy was such a joy, it's gorgeously written. And because Merlin the history of Merlin is not just Britain, but it's also Wales, which is where I'm half Welsh and spent significant time there. So it was wonderful, but the writing was extraordinary. And it was an absolute joy. And now it goes back to your earlier point, transporting yourself into that world. It was it was effortless, and I mean, it's the same for commercial voiceover you come across scripts, which are just so rotten it just it's just effortless like it just you know, when you get a good reader and a good script together it's it's a beautiful thing. So again, to go into the fiction world a little bit characters. How do you how do you go about constructing them? You You, you give them accents? Do you give them affectations? Like how do you stand and if there are many characters? Are you aware that you have to differentiate them? Yeah, yeah. Yeah, I think I started off like, like a lot of people probably do thinking that you need great big, huge gaps between in between character vices, usually they've got to be massively different. And I remember remember listening to a book that Simon Vance narrated one of the I knew I'd bank on this. One of the was a trilogy, written by the Swedish rights archives, it'll come back to me. But if he I was absolutely struck by the subtlety of the differentiation he made between the voices. So yeah, I mean, I think it to me, it depends on the character as to how forceful I'm going to be with the voice. So I take an awful lot of cues from the script, to help me decide how I'm going to do the fight. And then of course, there's some purely physical things. I remember doing one book, a fantasy book that had a character of a dragon in it. So I started off by giving it a you know, the rough graph really, kind of rough voice. And then I realized this character goes throughout the whole book. And so it was, it was a long road to hoe, they have to get that bit right as well. But, but afterwards, it's just Yeah, I've think I've become a little more subtle in the differential differentiations of character biases. And I use probably as much pacing and intonation now to help with that, especially with female voices cos which are very difficult. I find it difficult for men generally, I think. So that's, that's, that's the way I've, I've tried to try to evolve. Yeah, you don't want to get old son of Monty Python is a very naughty boy. Do you? Do you do other sort of voicing in terms of commercial voicing, like, Do you have another career as because I mean, I know that you've in your book, which we'll talk about a bit later. You make your there's a whole chapter called audiobooks is not voiceover? Do you have a foot in both camps? Have you sort of learned both? Both? craft? I would say I've dabbled in voiceover and I honestly don't think I'm that good at it. And so I don't really pursue it. Either effectively, since particularly since the move to France, I've effectively just taken a an attitude, I'm not going to do anything proactive on it. So but I have Yes, you know, I've voice for, for, for companies that have been reasonable. I mean, Johnson and Johnson and one of the big banks on the on the northeast coast of the US. But I have to say it's very, as you well know, far better than me, it's a it's a very different type of work. And I think I just think I'm more suited and better at audiobook work. And, and again, as you said, you know, scripts vary with voiceover to some extent, because it is really like, um, you know, the audiobook is like the marathon versus the sprint, of voiceover, where, you know, you're just dealing with certain words and inflections, and it's all incredibly nuanced. Just Just to pick up on that very quickly. Again, that that's one of the biggest things in the book and I talked about, you can break it down into marathon sprint, or you can break it down into to me voiceover is all about words and phrases, not maybe not even whole sentences or not it not complete sentences. And it's, it's very much that that full is it is like a sprinter it's like a full bore effort. You got to get every single word right the intonation has to be just right and so on. Whereas in the audiobook world and I'm actually ironically I ran marathons for a number of years so I I have that I think runners they say that you have fast twitch muscle fast twitch slow twitch and I would never be a sprinter because my whole if I was an animal I'd be a slob You know, I think I think the audiobook world is just such a natural fit for me from a number of perspectives like that. But it's it's it's nice and paced, and it has its own challenges of course in that because with that pacing comes sustained effort, as you mentioned earlier, over a period of time, but especially if you're playing a dragon sounds like you did so let's talk about the the tech behind your setup. What gear do you use to record what's your sort of your your acoustic space and your microphone interface and that kind of thing? Yeah, well as with most with most people starting out the business you know, I was in the closet as it were And literally, cupboard in the basement. And every time my poor wife every time she went into the kitchen and walked around those to have to bang on the ceiling tell her to stop. There was no one You couldn't put the heating on. And then once I started getting into it professionally, I bought my first studio, which lasted me till we moved here, actually. So which was a whisper room as a brand in the US fairly well known. And it's just you know, it's just a completely encased booth which you set up in inside your, your were in the basement in my case. So that that was fine. Since coming here I've invested in a studio bricks, booth, and it's the pro version. So it's triple walled. And it's the answer to a voiceover on a writer's dream because the, the room I'm in, I literally don't hear anything. And so which is what you want from the outside. So I so that's, that's my studio, which is fantastic. The sound is great. The rubber on that point, before we get on to mics and technology, it's such an important thing to sort of create this space where you can just focus on on what you're doing. And you're not having to think about what did I hear just the annoying, you know, the breakthrough flow, isn't it because I live near a big road. And this isn't the perfect studio for me. I'm building one next year, which I'm going to I'm titling it as you know, it's going to be the best studio and boys best voiceover studio in the world. So here's that currently, I've got logging trucks that go past and I have to kind of make excuses when I'm doing live sessions. But but it's Do you have anything in your booth that that makes it kind of like a nice space? Like, do you have like, cents in there or light levels? Or do you have do anything like that? Or is it just No, the one thing I do, actually, I do have a number of little mementos from from various parts of my life, very tiny little ones that are on underneath the monitor. And there's a there's a carving that my son did when my favorite bird of all time is the blue heron. So he carved me a blue heron ones. So I've got that on the desk. But otherwise, no, I I'm not worried about certainly don't want sense. You know, I'm not worried about anything else. I just, I just like the fact that is there's no distractions, that the quality of the booth is absolutely fantastic. And, you know, I, I can just focus on what I need to focus on. Okay, so, outline what wants us to capture your voice? Yeah, it's, and I'll just very quickly say that before I, one of the best decisions I took setting my studio up was to go to a professional studio, professional audio shop, and get them to advise me. So I use a Shure KSM 32 microphone. omnidirectional. It's a condenser microphone, it's the only one I've ever used. I'm a great, I'm a great proponent of it. If it ain't broke, don't fix it. And also don't spend money when you don't need to. So nobody has ever said you might have your voice doesn't sound great with your microphone. So I've, I've kept it and hope to keep in. Then I use the the preamp is a grace grace preamp. I use a PreSonus. Now I was using an inbox for the audio interface. But now it's a PreSonus. And the my, my computer is a Mac Mini. And then I run Pro Tools. Yeah. And there is a there's a little irony here that I switched to Mac because I thought it'd be far more stable because the other one used to crash occasionally. Right? I get lots of crashes on this MAC. I don't know why. But otherwise, it's a great No, it's it's a great setup. And yeah, Pro Tools 12.0 I'm on at the moment, I bet you have some horror stories of you know, spending like half a day in a booth and getting out and realizing that it's crashed Giuliano corrupted? Well, not quite that, that end of world ish. But yeah, I mean, I, you know, I've, if I get if I get a good run on a recording, I could be recording for, you know, maybe five minutes before I need to stop, which doesn't sound like a lot. But if you're recording the history of Iran, and you're going through multiple difficult pronunciations, and you your computer crashes, and you've lost that last five minutes, it's it does not make your day. So it hasn't been too bad. But at some point, you know, I'll upgrade but otherwise it for the for the time being, it's fine. Yeah, going back to the mic thing, I think that's a very sensible choice in terms of like sticking with the same one that you've you've always had, because it's sort of, you know, you know, how it records your voice. And as you say, if it isn't broke, don't fix it. And I've had experiences where I've, I inherited a really nice a beautiful mic and gnomon you 67 which is like the valve version of the 87, which like worth, you know, 10 grand us or something. And I was using this to record and doing pretty well ever, but then I thought like I wonder if anyone would actually notice if I just recorded On a different mic. And so I got myself a 416 the Sennheiser 416. Just the standard like, you know, the one of the most you know, ubiquitous voiceover mics there are and switch to that. And for six months just there's no one notice no one made any comments or anything. I got the same number of jobs if not more, so I thought, well, there's no point in having Kate capital tied up expensive microphone sold. So yeah, it was, it was a really interesting thing to me. But now I wouldn't like go I don't think I'd go off the forensics, but just because it's like it becomes your sound. And I think you'd find that did you find there was a difference between between the the whisper room and the studio exit? probably be some kind of difference. Yeah, I do. I mean, I think the West room was good, but it was single wall. Different constructions of the studio bricks completely. And I think you know, fundamentally there was always this little bit of boom Enos in there. The just didn't have that, that you have quite as you know, you know, you never want the sound to be completely dead. You want the on a little bit of life to it, but it it always had that that feel to it. Whereas this one feels when I'm listening to my voice and and playing it back on me. And I think I'm hearing it's much it's a richer sound. It's just a somehow it's just a better sound. I'm not, you know, I'm not very good with with describing sound. But yeah, it just, it just seems, seems to be a, a sound. That's, that's got lots of color in it. But it hasn't, hasn't got any of that slight tidiness slight gloominess that I used to get in the other one. And compress your recordings at all? Or do you know, I don't know, I don't touch them. It's another one of my mantras if, if I'm not paid to do something, I won't do it. But seriously, you know, I mean, I, my, my viewpoint is very simple. I love recording, and I get paid to record I don't get paid to twiddle around. And more to the point. You know, when studios ask you for raw audio, I take them at their word. So I literally give them whatever. wav file flat file whatever format, there's no thank you for as well. Like it's it's well known in like audio geek circles that, you know, if you send them a recording that you've done noise reduction on it sounds tinny, they can't do anything with it. So it's like literally just I was gonna say yeah, yeah, correct me if I'm wrong, right. But once you've been hit with it yourself, you dramatically limiting what can be done with it after that click on expert, and then it's like, leave it alone. Yeah, yeah. I mean, obviously, I, you know, I punch and roll, and I may make a clean recording. So I'm taking If I hear mouth clicks or any extraneous noise, I'm taking that out as I go along. So the file is clean, but it's raw. Yeah. So that's an interesting point. With with editing, because, you know, a lot of myself when I'm doing long form work for eLearning, or whatever, I'll you know, read it. And I'll put a click in so I can see it. And I'll go back and edit that later. Do you do it on the fly? So you, you you're making a perfect audio file as you go? Yes. And there's different schools of thought on that, too. I mean, you've just mentioned one technique. And I know there are there are many audiobook narrators who use that technique. Personally, I just, I just hate the thought of going back to something after you've, you know, finished. So yeah, I do it on the fly. And with with Pro Tools, you know, punch and punch and roll, it's so easy to do. And obviously, with time you get quicker. It's almost no effort. So I, I do that. And that's the first time ever that makes so much sense in terms of, and you're always at the cutting edge of what you're reading. So you're not sort of Yeah, like, I feel like you'd stay fresh for that stuff as well. And who isn't? Yeah, do you? Do you voice the characters separately after the fact? Or you do it as you're going? you're switching constantly? Oh, yeah, absolutely. As you go as you go. Now, I won't I mean, in one of the fantasies will not one many of the fantasy series you probably get into 100 or the biggest number of characters I've ever had, I think was about 260 in a series. Yeah. But of course, you can't remember all of those. So I just keep a little clip, a little tiny little mp3 clip, three seconds, four seconds, whatever, put a put them in a file. And then as I'm reading if I if I've got to a character now who I need to refresh my memory about that I'm going to stop the recording. I'm going to quickly flip to the file listen to it, and then I'll carry on but otherwise know it it gets dropped in at a time. That's pretty interesting and interesting. Okay, well let's go down to the the kind of the business side of it because this is we had a few quite a few questions in terms of like how how to break into the market because there are a lot of people who you know, love listening to audiobooks, they love reading, so, you know, they want to explore this as a career. What would your advice be? In terms of the business of, you know, eventually getting the work these days, because it's probably, there's a lot more people wanting to do it these days, but then there's a lot more opportunity as well. So yeah, that's true. I was gonna be flippant and say buy my book, but I wouldn't do that. Don't worry. I mean, in the US, in the context of the US market, I can only talk about that, because that's the only experience I really have us and one of the Canadian companies. There is this. I mean, if somebody said, Give me one piece of advice, I would say, what you need to do is two things. Number one, you need to get some experience. And if it needs, if you need to get that by either volunteering, or by recording through, you know, platforms like a CX, where the bar is relatively low, and you can you can get some real good experience, do that. But then once you've done that, and you know that you You're okay at it, and you know that you you like doing it, then the best way is to go to the annual conference, there's an audio publishers, Publishers Association in the US, it consists of all the major players, literally every one of the major players, and all of the smaller all of the, you know, mid sized ones below that. And they all go to this conference once a year. And it's usually in New York, or occasionally somewhere else. And I couldn't believe it. The first time I went there, I, I looked at the list of people attending, and there's all these superstar narrators. And there's all these, you know, publishers, and not just, you know, they're not sending their mid level people, you're getting the senior producers and directors of studios. So my advice to people is go there, you get opportunities in that, in that conference, they set up little events, which are so good. For example, they do a speed dating event, where you have to, you know, you have to volunteer yourself and then be chosen but so you you get a chance to isolate is funny, but two minutes with each publisher. And you get a chance to, you know, struck when you're not reading, but you're going to strap your stuff, and you're going to tell them who you are, what you've done, why you think you might be interesting to them. So you get opportunities like that, or the other big opportunities where you do get to read to a real live publisher is a lunchtime session they do. And I am absolutely convinced that I've got one, if not two publishers out of those sessions. And above all, what it does is you will know from voiceover work, companies that do this stuff, they have the slush pile of solicited demos that are a mile high. And they're you know, they're forever trying to get through. And what I've always said to people is, if you get in front of a person, you don't need to spend more than 20 seconds with them, you're going to drop your card, you're going to then when you follow up with your demo, you've then got a point of reference, and they're going to find a reference to you. And that that's my if there's one thing I would encourage people to do is do that. The other the other point about it is if publishers See you there, they know you're being serious, because it costs money. You know, you most people have to travel there, you got to pay for the fee. So if you're there, you're serious, and that's another qualifier. So I couldn't recommend more that more highly long answered your question. And especially possibly with your with with people with unusual accents, as well like from this part of the world, from Oceania and New Zealand, it's harder to get there but you you I've definitely found with my kind of hodgepodge of a New Zealand the British II kind of an accent, that, especially the American market sits up and takes note a bit more than they would from an American voice potentially because they hear American voices all the time. So just by the very nature of the way you talk, you're kind of different, which is so I guess my advice is to not shy away if you have an accent that is not the mainstream because you know, people know it's very good to know and you ever required to to go somewhere else to record Do they ever want to record you in their studios? No, I've had a request but I turned it down politely would have meant me going to Chicago area and you know, being in a hotel for a week or so they paid you know they often pay but uh you know, I just said look, I've got a I got a fully fledged term studio here. Can we do it that way? And they said yeah, so No, not now. That's the wonder of again, as we said earlier, the wonder of The internet and so on that home studios mean that, that you you don't have to travel and I'm glad for it because it's a very inefficient way of recording frankly, for something simple. Yeah. Yeah, exactly if you're not right on the doorstep, yeah, absolutely fantastic. So as you mentioned, you you have a book which came out in 2015, which is called the audiobook narration manual. And it's a really good I had it lined up here and we just find out there was a really good like part of it that really summed up what we've been talking about. It was a good narrator is able to read ahead and quickly assimilate information in the text to ensure a seamless delivery of the spoken word. Before starting to narrate, she will ensure she understands the author's point of view. This, in turn allows her to deliver the fullest meaning of the word spoken. This avoids this helps to avoid giving a rote delivery, good narrators vary their speaking cadence and change their pace, tone and volume to emphasize meaning and minimize distraction. I felt like that really, like in a very sort of cold way summed up like what I really liked about your your voice was that and you say in previous paragraphs about, you're telling a story, like everything has a story, like the way it's just humans communicating ideas is a story. So what's your like? Because often I am training people who it sounds like it's being read. And even relatively good narrators will make it sound like it's, it's it's not that interesting. What's your kind of secret to breathing life into scripts? Oh, god, that's a hard question. How many hours we got left? I mean, fundamentally, I think the secret is, this is gonna sound a little bit Fufu. But I think the secret is respecting the work that you're doing, respecting the effort the writer has had to put in to create that work fiction nonfiction. It's It's knowing that you know, it's understanding well enough what your what you're going to be reading. And when it's, it's then the hardest thing for me is when you're doing it is being completely present for every minute that you're reading. And just a quick kind of example, as to as to how I learned the importance of this, I took some coaching from Paul Rubin is one of the top guys in the audiobook industry in the US as a producer and coach, and he was ruthless. So he'd have me read a section. And I literally couldn't get past more than about a sentence when he stopped me. And then he challenged me and he said, Did you really feel that? And I honestly had to answer No, I didn't, as to your point it I realized that I was reading it. And I wasn't invested in it. It's very hard to explain, without, as I say, sounding a bit esoteric, but I think that's it, I think, I think it's the the effort that has to be made. While on the one hand, you don't want you to be the performer you you don't want you to be front and center that the the content and the narrated the author's work has to be front and center. But you've got to be in it, you've got to be completely committed to it. Otherwise, it's going to sound like a read. And, and that's comes back to our earlier point about you know, marathons and sprints. And that's one of the challenges of audiobook work, because that's a long, that's a long road to hoe, you've you've to, to, you know, consistently have that attention and focus and effort over a period of time is is is tough, and it's easy to just lose concentration and the minute you lose concentration, you're out of it. You're not in that world you talked about and then and then it sounds sounds flat. Does that make sense? Absolutely. Absolutely. Nailed it. And I think it explains why you've had such success in your industry and you know, that you've like risen to the top and have so many of these these great titles and people rave about your voice sounds fantastic. And I imagine there's lots of more, lots more, you know, really great advice, such as that in your book. So it's on Amazon if anyone's interested in getting a copy. And I completely forgot to mention your amazing amount of glittering prizes in my in my intro. And you have had a lot of success in terms of winning Audis and, and being nominated at the voice sciences awards, etc. So how did those come about? You've obviously into yourself and hope for the best. No, actually, I don't, you can but I never had like maybe it's the Britishness in me. I always felt like I'm not worthy, you know, who am I to enter myself? And so No, I never have what what tends to happen is when proofers are listening to your work With the publishers use use proof as obviously, listen to your work. And I think what happens is a proofer when they think this books a bit special, the narrations really good, they're good, they flag it to the publisher. And then they review it. They have a, they have their own kind of committee that looks at all of these suggestions. And then they decide which ones they're going to put forward for awards, you don't know until until the nominations are announced. So every one of those has been a very pleasant surprise. And, and I will sound a cautionary note. But that one of the early sobers, they call him the voice Arts Awards. I was nominated in one category and there were there were five titles being considered. And I had three titles of those five, and I still lost. So it was a great leveler. Um, just a few more quick questions before we get into our brief audience questions. Do you ever have a relationship with the author's like, do you like you've all know Harare? You know, does he has he made in touch because you're his mouthpiece effectively or not? Yeah, no, he never responds to my begging letters. Can I have some of the commission? Well, actually, Yes, I do. But not in the sense in which you're asking it Really? I think I mean, I've had, as I mentioned, for pronunciation purposes, I've had contact. What the romance one of the romance writers whose work I've done, who got the audio for Actually, I've been in contact with her a fair bit, but it's, it's actually kind of not really very specific to the books, it's more general. So not really no, which is a little bit of a regret. But equally, I can see how it, those those sorts of contacts could go pear shaped if you're not careful. Yeah. Yeah. And publishers generally want actors to stay away from authors. Yeah. Yeah. Do your own jobs. Um, do you? What's your favorite, your favorite book that you've narrated? Well, I think you've mentioned that actually, it's very hard to do. I have to check with audible By the way, because I've done it on my list. I've done over 460 now. But But of course, that that may include other stuff, but what it wasn't picked up. But um, you mentioned sapiens, I have to say, it's, it's right up there with with the ones that I've enjoyed most. And I think from a number of points of view, number one, I think it's extremely well written. Number two, it's incredibly thought provoking. And, and, and challenging. And I, it's one of the books that has left more of a mark on me than than most. And I found for a long, long time afterwards, I've gone back to it and thought, Oh, yeah, God, what that idea he came up with so you know, it's, and that's not just me. I mean, obviously, there's many people who feel the same. So that's right up there. I mean, I mentioned the the Crystal Cave trilogy, in fiction, that I thought was absolutely top notch. But there's so many Toby, I mean, it's it's so hard to kind of pick ones out. I mean, and they're, they're great for different reasons. There. There was a long book called The sleepwalkers about how the world got into the First World War. And it, it sounds dry, but it was incredible experts, they have the the the avoid ability of it. And that sort of horrible sense of inevitability for all the wrong reasons that countries are going to end up fighting each other. So stuff like that, you know, stays with you, too. And you are big, you do ingest audiobooks, as well as your favorite narrators. I do, but not to the extent I'd like to be quite honest, because, you know, I spend so much time doing it. I don't tend to find that much time to listen. So I I tend to be very kind of scrappy, in terms of who I listened to. It's very, it's very, sort of seat of the pants. Oh, that sounds good. I mean, I, for example, one of the most recent ones I listened to was a guy called James Haskell is a rugby player. And he lifted the lid on what a professional rugby players life is like, which was fabulous. And he he was an authentic voice. I listened to Jerry Seinfeld recently, which was mainly lots of his bits of comedy, but that that was good. One of the books that I did, was struck by most was the tattooist of Auschwitz. And that that was an incredible book and incredibly well read. So yeah, when I do get to them, I do still enjoy them, but not as much as I'd like. Yeah. Okay, we'll just do a quick a couple of quick answers for these same questions that people have written in with. Chin wants to know about gain levels? Do you have to regularly readjust you riding your gain? Or do you set it fairly low so that you've got sort of headroom? Yeah, set it. fairly low says enough, plenty of headroom. No, I don't adjust. As we said earlier on. I didn't touch that. Touch the controls as such at all. And the follow up question to that is what what's your mic technique recommendations for doing audiobooks? So you've got the stamina to get through the workload? Which is a really good, good one. Because it is, you do need stamina for it. Right? You do? You do? I mean, I think, I don't know whether that's mic techniques as much as that whole business of pacing yourself and, you know, being invested, and so on. But yeah, I mean, I the mic technique that, to me is more important, is not getting too close at the wrong time. You know, again, lots of fiction books require characters, characters to shout and scream, and so on. So I've learned over the years to avoid that. Otherwise, that's when your game does shoot through the roof. Fair enough. And there's a question here from Martin house, which I might be able to answer more than you but he thinking to try and break into the market. The most prominent side is a CX, which which you've mentioned before, which is kind like a marketplace for for audiobook narrators and and authors to come together. But they don't accept voices from New Zealand, which is a bit of a bit of a middle finger device over here. Do you have any suggestions for other platforms that do accept I've heard that find a way voices does, Martin, from what other listeners, but there there any other platforms that you suggest for newbies to sort of start dipping their toes in the water? Find a way is one of the ones I would have said I'm trying to think of others. I'm blanking on it at the minute there are others. There or I'll, I'll shoot you some some names after we finish them. Fantastic. couple of questions. Some. We've talked about editing, you're required to edit the files, obviously, it's you when you send them through. It's got it's basically it's finished audio, isn't it? You You're You're recruited to send through perfectly finished audio? Yeah. What what are some of the word counts that you do on an average, an average book, and they've asked about what, what what you'd expect as payment for that as well. But that might be a sensitive topic. And there's probably a massive range from from amateur right up to your level. I'm not going to be very good on this one. Because I always go by page numbers that I know, I know, people use word counts. But for me, the key metric really is the page. So I can't be of much help on that. I mean, I can I can say that. You know, I narrate books that vary in length from 200 pages up to 800 pages. 1100, I think was the biggest one I did. But yeah, I never used that metric. Because I was I was workout my time on the basis of pages because that once I've done a few pages, I know how long it's gonna take me. And then I can kind of plan from there. So sorry, I can't be right. There's no noise at all. So that's pretty much it for today. I just want to thank you so much for from personally from me, you've really, you really informed my delivery style after listening to Sapiens and homo Deus, it really affected the way that I read things in that sort of nonverbal vein. So it's, it was a real help to me personally. So thank you for that. And thank you for appearing on this set this podcast and for Greg for the brain here. Just one final question, looking for the future as we go. Do you think that AI and text to speech software is now on your radar in terms of you know that people are saying that it'll replace audiobook narrators? But I can't. I can't see that myself. But what's your thoughts? I think I'm old enough not to have to worry about it. One of the benefits of age, I do think it's on the radar. I do think it's a potential threat to the live voice. I have heard some of that. And I have to say it's incredibly good. But still not quite as good as the human voice. So it remains to be seen, but I would not write it up. Absolutely. Yeah. And I think you're gonna find it maybe it might impact your work. Toby more than long form audiobooks, because you can get synthetic voices for you know, elevator announcements and shops and airports and maybe commercials as well. But yeah, it's it's very good. It's an interesting time, isn't it talking to is very Pickens, thank you so much for joining me today. Thanks for your time. Thank you, Toby. I've enjoyed it immensely.

The Queen of Character Voices - Lani Minella

Ever since I saw Lani Minella's Character Monologue on her YouTube channel I was amazed at how one mouth could become so many different people! Lani Runs AudioGodz - a voice production company specialising in casting and directing character voices. Lani herself has brought to life many thousands of characters in animations and videos games in a voice artist career spanning nearly 3 decades!

Join Toby Ricketts in a wide ranging interview with Lani covering many topics including: Casting vs Directing vs Voicing
Where your voices come from
Where did she get her start
Gaining confidence and knowing the trade
losing yourself in the character
Playing 'The Clickers' from The Last Of Us 2
How to come up with different character voices
How she uses accents in her characters
Managing the ethics of accents in 2021
The most underrated accent
How she comes up with alien noises
The challenges of creating accents and characters in voice sessions
Using real kids vs female voice artists
Serendipity in getting voice jobs
The story of the voice of Spongebob Squarepants
How to approach emotes and exertion scripts
How to make sounds authentic
Making death noises
Talking in pain
Vocal health and wellbeing

Contains clips of: The Last of Us 2 - Clickers Tiamat boss scene from Darksiders Avatar at Disney World promo from Disney Find more about Lani Minella from www.laniminella.com or www.audiogodz.com

Transcript:

welcome to the vo life and gravy for the brain Oceania podcast, it is my spectacular privilege to introduce my next guest on VO life today. I've followed this lady for many years, I run a voice Academy and I always make a point to show this particular video to my students, which is her going through like a monologue or kind of a routine of all her different character voices. And I've always wanted to be in touch and ask her about the craft. And finally, it's my opportunity. So it's my great pleasure to introduce Lani, Manila to the BLF podcast highlighting. Hi, how are you? Good to see you. I never knew that. That's the first time I've heard that. So thank you. So tell us just a little bit about your voice career. How long have you been in this business? Oh, since the dinosaurs, I've been probably I started in the game industry in 92. But I went through I mean, I'm ancient. So I did all that in kind of a radio business years before that. And so I started doing invitations on radio people heard that started saying, We need you to do ferngully movie voices and to pitch the LaserDisc way back then. And then they had someone downstairs doing CD ROMs I didn't even know what a CD Mama. And they said, Go downstairs and talk to our children's departmental. Okay. And I asked them who else does this? And that was the beginning. You know, so that's how it all got started with basically radio. And that was decades ago. Gosh, that's amazing. Um, you'd sent through like your, your kind of resume and I was looking at the front page and thinking, Wow, that's pretty impressive. And then I realized with 13 more pages of video, like literally scrolling, as you know, like, more quantity than quality. I tried to print as much as I can because IMDb doesn't? Yeah, absolutely. Yeah, it struggles with the video game section, doesn't it? So you you are like primarily a voice talent. But you also do casting in your direction and session? Is that right? Right? Definitely. what's your favorite? Is your favorite to do the voiceover stuff? Or do you enjoy all three? I enjoy all three. And the main thing is I I still would say that coming up, if I'm doing voices, the most exciting thing is to come up and construct new things, new alien languages, new things that I know expect. For example, when I was called to do the monster voices for it, chapter two, I had no idea what I was up there for showing up on the Warner Brothers live. It's intimidating enough trying to know where you're going and get passes and doing all that stuff. And then to be shown, okay, here's what we're doing. And we want you to watch the little line going across and go. Okay, that I think is really nice. And that's the fun part is when you get a challenge like that and can make up things on your own. But directing is fine, too. I really enjoy working with people and casting, I think you've had other people that you've interviewed before, is a it's an interesting thing. But when I do casting, I tend to not make people audition. I don't generally go through agents, because it's always last minute. Here's the stuff we need it in two days from now. So I just kind of I don't typecast people, but I will kind of assign and that's what makes it a challenge to a lot of boys challenge because we have to come up with with this on the fly in the session and be able to, you know, act. Absolutely. So when was the first time that you were that you discovered that you had this sort of knack for being able to just come up with you know, voices that were not your own? Probably ever since I was a little kid and had no friends. I would make fun of teachers in school and imitate them and get in trouble and be the class clown to make people laugh. So that would be my approval. You know what I mean? So the N telling jokes and things of that nature. So probably from the time I was a little kid, I just was imitating things that I would see on TV. And luckily I'd be by myself so I wouldn't embarrass myself enough. And it's one thing to be the sort of the person at the party with with all the voice tricks. But I mean, I've discovered as a coach, like you get a lot of people that sort of come on courses and say, I'm great at doing voices but then you put them Find a mic or in a situation where it's like, No, I don't want that. But I want something slightly different and they kind of they can't deal with it. So it's a it's an entirely different skill set to be able to make that work for you commercially. When was the sort of When did you sort of When was the first time you're paid to be behind the mic doing this? guy she sent me remember that, Barbara? I think it would probably be. Hmm, I'm trying to remember. But it wouldn't have been games, it might have been in radio, you know, because I was at radio stations as well thing production and things of that nature. But you're absolutely right. Being on mic, people can freeze up. And even if you see some of the YouTube videos of the celebrities that are in Pixar or something doing their stuff, they're standing there with like a pencil. And we all know that in order to get action, you should move your whole body and do gestures and be big. And when you're taught to do on camera, what they say don't do that too much, Jim Carrey exaggeration, you're going to look really exaggerated, but it's just the opposite. So being on mic, like I said, Sometimes I've worked. I've auditioned for agents, and I would ask them, okay, where do I plug the mic? headphones? And they say, Oh, we were getting feedback earlier. And I'd say Why? Because mary matalin was in the studio, and she couldn't hear. Okay, door flies open. And they say it's a customer. This, I want mainly agency, not to put the headphones on the talent because sometimes it scares them to hear their voice in their ear. I'm not. Okay, you know, so this is a whole other field where I think people don't realize they all think it'll be fun. You've heard that before, I think it'd be fun to do voiceovers, I can do really like, do them all. Well, I can do this and that. And it is better than digging ditches, it's a lot more interesting. And it does bring out a lot more creativity. But you have to be in voice control. And that's the thing, you're controlling your voice enables you then when someone says like you said, Can you make a little older? Can you make it a little less accent? Can you pull it back, you know, you have to be able to adjust on the fly. And if you don't have the voice control, and we all never know what's going to exactly come out when somebody says can you do you know, just make up something, do it. And you don't know if they want to, let's say, Rosie Perez, you've never done Rosie Perez before. And you have to say, I don't know that she sound kind of like this, you know, I mean, whatever you have to be able to kind of not be embarrassed. And the trick to is that the more you move, the more people who are actually watching, you are impressed. That person knows what they're doing, instead of Santa looking all nervous in the fig leaf position or your hands in your pockets or, you know, things of that nature. So yeah, I think that being on the mic can intimidate some people. But that's part of being on voiceover. So not only do you have to be an engineer nowadays, because you have to record at home. But you also have to be able to bend with the wind. And oftentimes, if you have a bad director, the trick is if they say I'll know it, when I hear it, you just ask them the question, would you like it in a texture older boys? Then they still say they know and there? You just heard it. And so yeah, there's there's little fix, but to know the trade and know the terminology. You know, like you're saying, p pops, you got to know what that means. So I think it's all a matter of you have to be more than just a person that reads as you will know, and I'm sure you train people to is that when people say I've heard the coaching philosophy of just be yourself. When you have to be different characters in a game. I would say you should adjust as that self is that character. Not necessarily that you're being Lonnie doing an orc given me. If I want to do an AUC. I'm not acting like mice who acts like that, you know what I mean? myself. So I'm thinking that you can do that you can kind of add yourself but that whole philosophy of fine your motivation, your subtext and all that kind of stuff kind of can be modified a bit to say that you have to bring acting as though you're watching yourself on a screen on your forehead, and you're playing that role being that role, but being your quote unquote, self does not confuse you a little bit. Yeah, absolutely. Like I often see people who come in my courses that it's like, they they know the character they want to do. And inside they've committed maybe 50% because they're like, I don't want to go too far, because I'll look silly. And it's like, the that's the point of this game is to is to go beyond what anyone else will. Like that's when you get real successes. Like it's not by doing a voice but by becoming that voice that literally feeling like right inside that skin, which I'm sure you'd agree. Yeah, well, and plus in games, they don't write enough lines to give you just one part. You have to play multiple roles because they could bring back some repeat character from six years ago with two lines so they get banned up Getting all the little Bitsy parts that are leftover that might be new, you know, so you do have to be able to sound different. And still not. We don't expect a man to be Mickey Mouse and falsetto. You know, most women do teenage boy voices. But most games don't have a lot of kids unless you're doing it. Kids game, you know, that kind of deal. So when you're talking about role play games, and massive multiplayer, online role play games, those would be the more adult things. And for women especially, you don't really ever have parts that are written for like the Encino check can act like oh my god. It's usually heavy duty warriors, you know, so women are going to be a little bit masculine sometimes, or if they're going to be a fighter, you don't want someone thinking they're going to be destroyed on the first swipe. So your voice has to indicate a toughness. That's very true, isn't it? Yeah. And then games do tend towards like, I guess a kind of a more violent, or at least a very kind of gritty kind of nature like that, then it's not often it was towards darkness rather than light, right. And even the angels may not sound you know, like they're that angelic. Yeah, because everyone is always in a fight. You're always trying to beat somebody. And when you're having an boss, like in a blizzard game or something, I suppose you have a million people all on your screen, little icons, all throwing their spells and doing whatever it is at this monster. It's difficult to make out the speech is usually just a cacophony of things going out there. So when you have emotes where you're dying, and you're attacking or being attacked, what have you, it all becomes a big mess. It's not usually that distinguishable between that. And I think I love being an bosses, I think that's really a joy, especially though, you have to realize that, again, I when I was called to be the clicker, or Last of Us to and I was impacted on the first game and the clicker, they just said, Oh, by communicate by clicking go. And you were watching an avatar on screen of Oh, this monster running down, smacking against walls, doing all kinds of weird things going in agony and doing all this stuff? Well, there's two ways of clicking, you can let it out like a screen door. Or, like do this. Then when you're breathing in, you know, you can do that kind of a thing. But you never know what's gonna come out of your mouth. So just the whole ability of trying. And showing that you're willing to look like an idiot is, I think, very much appreciated in the industry. You know what I mean? And people who have a good attitude and don't say, Don't tell me how to say it. Don't give me a line read. That's kind of you were bringing up before, things that we directors don't really like to hear. I mean, it's fine. I just sometimes they're in such a hurry that I can't think of an analogy, like, okay, you're out in outer space and a birthday cake folks by and your line is what is that? And because I don't know why we're saying half the time. What is that? So I'll say Give it to me two ways, like, what is that? or What is that? Okay, next, you know, on with that, it would be really nice if we knew more about the games. But I, for one have never heard anything, I was asked once per gauntlet, they said you're going to be part of the whole process that never happened. So what I mean is that so we're looking cool. How important is it to sort of to know the genre and know games? Like, are you a video gamer? Do you play video games? Or do you rely on the directors to kind of show you what the context is? Ah, neither. I have to ask sometimes the people who are working with you that say on a Skype call or whatever, they don't even know. You ask them? Is this over battle noise? Is this in stealth mode? Do it both ways. So you have to make sure that you keep the loud stuff last, so you don't wreck somebody's voice. But oftentimes, the things that people that are getting a test, maybe the audio guys, not the producers, you know what I mean? So we're we're working with somebody that doesn't really know the game, maybe they know a little bit, but we're just working pretty much cold. And again, I have to give script writers the credit, because a terrible script is hard to make sound good no matter how good of a voice actor that you are. So I really am applauding of people that write good scripts. I remember when I was doing blood too. Long time ago. One of my favorite lines of this. I don't know what she was thinking she's kind of Jamaican huge warrior, and she says, I've got chunks of people like you in my stool. And I thought that was just hilarious. You know? It's been tested. Yeah, yeah, I know. But the point is when you get some fun stuff like that you have fun. And teamwork is really essential. So if everybody's on it, hey, let's do this, we're gonna have fun doing this, and, and we respect our talent. And, you know, nobody's trying to put anybody down and make anybody feel bad. I think it all turns out to be better. And if the teamwork is, is where people know what they're doing, it helps. But oftentimes, we're working cold. That's very true, isn't it? And I think it's important to have that playtime. Like where you're maybe not in a session, do you set aside a time to or I mean, I guess if we don't these days, but did you just start with? You lock yourself in a room and be like, I'm going to come up with 10 different voices or something like that. See yourself challenges? No, I have to say no. Because again, it's usually a surprise, when we get our auditions in the inbox, we never know what's going to be. And if it is for games, more likely, I'm called lately. I mean, I say now in my career, I'm called up, let's say, by Blizzard, I don't know for what I'll show up, and they'll Hand me the script. Okay, we've got three different characters, sometimes you don't even see a picture. They're nice enough to pull a picture up when you're when you're in front of the mic. And you go, Oh, okay. Okay. You know, and so it's kind of a very spontaneous thing, which was why maybe as a good training, theater helps. Because you can project you can be bigger, you know what I mean? Then on screen, you can use gestures when you're doing theater, drama. And improv could be good. So you're quick on your feet, those two things might very much help or enough, what what kind of talk in terms of coming up with different voices and being able to sort of, you know, carry that direction? What are some of the levers that you can pull, because I know with my, my voice, you know, I've got the deeper register down here, and I've got my normal talking voice. And then I've got kind of a higher voice up here as well. And things like making those sound natural, but then there's also like their raggedy old tone, and then like young tones, I noticed that you've got lots of different levers that you can pull in terms of accent pitch, rasp, Enos, what are some of the things that we have to do, and this is when I'm coaching people, I will tell them, you've got your pitch or textures and your accent. I mean, that's the easiest way to of course, you got attitude and all that kind of stuff. But, you know, when you go to a kung fu class, you learn your kata, and I kind of made this up as a coaching link where you're going, you know, and you're hitting things, but you have been below your belly button. And if you want a deeper voice, by putting your lips forward, who you create more of a inverted chest, so you make yourself into a base metal. You know, Enzo, whoa, ha, ha, ha, ha. So it's, it's, it's formulating not only your body to cave in your chest to be deeper. But also, if you put your lips forward, it places the voice in the back of the throat, which is a great way to get a British accent by the way. For me in the morning, right? Yeah, that's how I tell people to do that to get into it. Because it's not it's not call me on the morning. Call me. Not that British people talk. Like that's a good way to get into it, you know? Exactly. So you've got that and then the texture stuff, is I tell people find sandpaper like Clint Eastwood or zombie? You do. You can start out with a loud whisper. I see dead people. Now add a little bit more. now. Go ahead, make my day then. I'll ask if I would ask you I'm gonna put you on the spot here. Okay, I want you to be a general think patent. Okay, patent or George C. Scott or a tough general with a gravelly I'm use that term, gravelly voice with a lot of rumbly texture. Okay. And I want you to say and bite your consonants, which means you know, you hit them hard. Get that mo over here now. Okay. Get that I'm over here now. Nice. Nice. Now I'd like you to try it. Have you ever played with trucks or gun? I'll try to grow like a dog. You have to flap your voice a little bit more make more air because your voices like a carburetor a mix of air and voice. So if you went and try Can you try her? Mo to me over now you got it. Let's see. You can also know that's great. Because you can lead into it you can go get that out even I mean you can lead in to do that kind of thing. And that gives you another voice you know that you could you could also do it. You know you could do all that kind of thing. So that's the different leavers as you call them, that you can do is to get the pitch. And now if you're cool, you can give them my accent. I had a funny story I told you that Wizards of the Coast THAT THAT DOES MAGIC and Neverwinter, which I do the casting for. never went to we were making the dwarves would be Scottish musket. ELLs are going to be British and the dwarves are going to be Scottish. And to help differentiate between all these races, and so that would give them a Scottish accent or whatever. You're ready to do. And then they came back say Scotland wasn't invented yet. It can't have Scottish accents. Right? Wait a minute, Britain was invented. But Scotland wasn't invented. I don't have my history that well, but it was one of those moments but yeah, so also, if you're doing accents or dialects, if you have a phrase that can get you into the right thing, it helps to learn either maybe some, maybe some of the language if it's a foreign language, you can, you know, almost die and getting you got a little bit more of that kind of a thing. But for Asian, I always use the most honorable pasa. So you put in phrases move on about, like three words. And the backup British drop their ers, like after over, under. It's the same way but you're not in the back of the throat. Hmm. So instead of saying I'd love the chance to die, I love that. turnstones ansata There we go. You can talk like British but you make phrase over under after, not over, under after? I think I mentioned when I searched earlier how when I ask people do you do British they'll say oh I do British accent. And inevitably a lot of men will pull off. You know, and or they think that Cockney and people who don't know where Cockney really originated from coffee. It's not what American Theatre is turned. What's our, you know, Mary Poppins? I know. It's actually a rhyming language like apples and pears means stairs, you know. So the point is that usually RP, Received Pronunciation. Patrick Stewart, drama Picard. That's the thing. But the mistake a lot of people think is that British always sound pompous and aloof. They don't you don't have to say no. So you just have to know a little bit more about that. And like I said that David Attenborough, cheap, you're doing voices that sound that you're really interested in what you're talking. And then we go to the script issue. If you have see spot run, see, spot run, you know, but many times you have to ask, Is this quick? How many seconds do we have? Well, this is in game. This is a shout out this is during battle. So you have to go see spot run. All those things are things which a voice talent should ask if they're not getting the directing? back? Is this stealth? Is this over battle? How quick do you need this? You know, those are questions because there's nothing worse than a bad director except for a bad scrap. Great quote. I like that. So with accents, because it's something that I someone specialized in in terms of like there's a difference between doing authentic accents. And then you can fool a native and then there's like, kind of stereotypical trope based sort of accents like you say, Have you like, how do you go about Did you just learn languages? Sorry, accents by osmosis. Do you just listen to it and kind of and follow the stereotypical form? Or do you go hang out with people who have been? Very nice check over time. It's hard to hang out with. But I will tell you an interesting thing about that. I listen a lot to maybe actors on screen. Okay. Game of Thrones, whatever. I'm not intentionally trying to listen. But if it's Scottish, I will listen to somebody. Now you know, Glaswegian and Edinburgh are two different accents, right? You want the one that is the most intelligible? And the most pulled back because everyone's afraid of offending? Somebody? No. You might be afraid of offending the real Brit. But I can tell you honestly, no two Brits think that each other's accents worth a shot. I've been in England, I've recorded a name. I was, you know, during this game, and I recorded in Southampton, and then I was brought up to London. And they would say, Okay, this was a ring cycle game for psygnosis. And it was not very good. But they were saying, We want this to be a cross between Manchester and Liverpool. And I go, well, Manchester is kind of more, you know, and, and liberals like john lennon. And I say, how do you expect to cross that there? Well, we could do that we'd be doing it ourselves. No one would know. So oftentimes, you know, it's, it's again, for most games, I think that you don't have to find the real person. Because, but here's here's a little tip for people who are bipoc, which is black, indigenous people of color, or binary, or trans, or whatever, that no, now everybody's asking for the complete f neck. You know, Stu, they're open to all ethnicities. This is what you're going to see in auditions a lot open to all ethnicities, blah, blah, blah. Well, I would say start taking theatres. Taking drama if you belong to one of those, okay? Because you would be a big fish in a small pond. Oftentimes people who are of a native thing are not voice actors. And I mean, or if they're getting into voice acting, they might have not had done characters, because when you're doing localization, a lot of those localization companies have native speakers that know how to do voice work, but they're doing medical transcription, or they're doing some sort of educational or, or online, whatever it is, and not games, not animation, things of that nature. So when it comes into looking, always listen, when you're around people listen to them, you know, try and pick up different things that you can watch TV, people told me once I know another guy that does coaching. And he said, I always tell people to go to a radio station online. For that country. I got to put this person down without telling them the name. And he says, and, for example, I'm going to play you something here. I've taken German and Spanish and French. But it's playing this radio station, I'm not going to be able to say it all in German, because I'm not that fluent in German. But you can take a fossil, you can do it with a rocket. Oh, okay, not Did you hear that, I'm going to play that part B bar, the bar, the dial. And so now I'm going to let you hear something from some guys that are not really German, but they're going to give you the good German accent. I really don't like your bond. I hate the music. I hate everything you're doing. Well, nobody wants Arnold Schwarzenegger, especially you have to kind of know something culturally that Germans kind of look down on Austrian, just like Japanese may look down on Korean. And it has to do with history, and stuff like that. So you want to be as nondescript, non regional as possible. Sometimes, for that reason, political reasons, and things of that nature. So you do have to listen, when you can listen to people talk. But the style of acting German actors, they kind of deliver everything like a machine gun. And because I've gotten the German lines from the game, and the actors, and here's what we did, and they will assign one actor, nine roles. And they all sound exactly the same, but they said they're not together, but they're not gonna care if a sound sounds the same. That's not how I do it. But okay, so that's the thing is that also Japanese, when you're looping are doing stuff over Japanese, usually, stereotypically anime, may have girls that are more of a high chip monkey kind of thing. And the guy's own monster, or they could be very kind of boring, you know, but it's a cultural thing. So you have to respect the culture. And looping is something that some people get into, it's the more difficult, but it is a different mindset, you can be a big star, and do ADR, you know, but you're not coming up with as many original voices and the ability to do timing on your own. As you're matching the timing of the lip flap, you know what I mean? So it's a more constricted thing, but you can be a big star in that field. But it's kind of like, in my opinion, and no offense, animate people and loving people, but it's kind of like the want to be DJ, that is a traffic reporter, you want to be it's just a different, different application of the voice. I'm not saying traffic records are not important, but it's a different set of you're not able to be as creative because you're limited within that time space to match the coming back to the you know, imitating foreign voices and you know, trying to inhabit the skin of others and being like an actor because I one of the things I've I've been thinking about the last especially well, especially the last year what with with the kind of with Black Lives Matter and, and lots of issues being highlighted around authenticity and, and privilege and that kind of thing. Like one of the things I've struggled with is someone who does accents and does imitations is like, when does it become socially unacceptable now because I feel like the ground has shifted in terms of being an actor because you know, you're if you're if you're imitating someone and it's meant to be funny, then that can seem like it's kind of mean. So I mean, have you ever come across those those issues yet? Or are you are you is your awareness heightened around those kind of things, I think is probably like gearing saying that in the last year or so that the attention is being given to not even allow us who could do a respectable accent, you know, and be believed by the big people to saying we need to give the opportunities, the people of color. And then there you have a lot of people in the Caucasian world saying, I'm not even going to touch that. I want the job to go to the right people. Now again, right, in my opinion would be who sounds the best and does the best work. Given all the people the chances who are of that ethnicity, sure, you know, but in my opinion, again, if those people aren't giving, you know, you can go way out of your way to try and find just to fit that bill, where you may have someone that fits it right then and there. So I think you have to have a little bit of leeway. But you're right. It's getting really political correctness. Yeah. Yeah. I mean, for me, like, I've kind of made the decision where it comes down to intention, if it's like, if you're, like, if it's anything to do with making fun of anyone because of their accent or whatever, then it's totally off the cards. But like you say, if you're doing a genuine performance of someone good, and you know, you're not kind of like, just, they're not just coming to you because you're of a certain ethnicity. Yeah, you know, maybe they're your audition like kind of with those notes. But it is it's, it's it is, it's a bit of a minefield, it's challenging to the world, isn't it? Especially as I was told you before, that the oftentimes, black people, and there's not many games that normally have gangbang stuff anymore, but they used to be, you know, you gotta be tougher, like you're born to the ghetto, you know, I'm saying, at versus the Hispanic up. What are you doing, man? There have been games like that. But a lot of the black actors, some of them that I've tried, they take offense, when I say, can you sound a little more ethnic? Because they're trying to sound like I went to drama school and they don't sound black at all, you know? So, there has been that challenge of, you know, when when I'm asking people, they wanted you to sound black and you don't, right? tries different types, isn't it? Because stereotypes, yeah, they are things that we they're like cultural hooks that we we recognize and it's an extra, it's like, well, I'm gonna I'm gonna put it on that hook. But then, like, the political correctness has meant that we don't want to stereotype people, people can be whatever they want. But you still you can see that there's a tension there isn't there between, you know, what people will recognize and what's actually being sort of, you know, racist or offensive, it's, well, have you noticed that with your accent, that, you know, the, when I was at at a trade show, I was down in the lobby once and I was listening to people that were from Australia and there for a game company. And I am sure you know this, but a lot of people don't, that if you sound like Crocodile Dundee. It's kind of like the Cockney version of English isn't, but you know, good, I might, or whatever. And you might be able to do Outback Steakhouse or something like that. But in general, I said, You guys don't sound Australian at all. And they looked at me and they go, what do you think Australian sounds like? And they say, That's because we're educated. And, you know, like, okay, so I haven't I think South African I think your accent if it's, you know, Kiwi. I think it's wonderful. And there should be more of a of a call for that because it's exotic. And it's not, you know, good IMEI is it's not offensive. It's not that kind of thing. But even South African, which is a little bit more cross between British and you know, Australian or peewee has an exoticness about it. This is no small portion. Hello, you know, are you being served that kind of thing, but it's got a a lovely like, Wow, I can't identify that, but I should like it. It's a It's a lovely accent. So I congratulate and I think that more people should be looking at, you know, the trouble. I think the trouble is, a lot of people who write for these parts. Don't know that any of the cultures they don't know what people can sound like, and they don't if they did, and I have had some weird requests. Like we want to cross between Peter Lorre and Daffy Duck. We want to cross between pig bud Bundy from married with children. And Dean came from Superman. You know, they give you these weird things that is an abomination that you're going okay I want to cross a rabbit with a jeep. They want it they wanted these this certain race that look like zombies with skulls hanging all over them but they were supposed to be smart astrologers they wanted a cross between ancient Peruvian and Celtic or over can't get Celtic will do Welsh. Or the farther north you get from England, the more of a little you have. I like to play rugby and oh, and can you imagine these zombie looking bangs? Are you big beasts? Yo guys, I want to play rugby Oh, you know, that kind of thing. So I think it's the problem that we have of the designers and the people that are making up some of these things that we could have so much more fun and so much more ability to use Kiwi accents and an Australian if they knew a that they could find the people that are out there like yourself right and be that it would make it a lot more interesting instead of here's your I think the most call for accents are British Russian. Maybe the Houston for that sir. Yes, sir. The soldier, you know kind of thing. Everything else. If you want to be a Scandinavian warrior or Valkyrie, maybe you would stand out if you could do it. Nigerian or a Kenya accent? You know jumbo holiday? You know that kind of mystery Santa's that kind of a thing. But in general the writers aren't writing. Yes, true. Going back to strange directions. I think you've just inspired me to come up with an annual award for the strangest direction. Yes. I think there have been some strange things like that. The combination plate of Yeah, make it a combo. And I would say I have said, that's like trying to cross a rabbit with a jeep. You know, it's just, it doesn't make logical sense. It's like a musician getting told. Can you make your music a little more plaid with salsa? Exactly. I mean, typically, musicians go through this too. Mm hmm. And so like, you must have because you sort of specialize or you, you have come to specialize in kind of alien noises. Like, like strange kind of sounds? Do you have to know what like animals sound like? Do you study kind of like what animals sound like? Or is it just purely it's not animals, because when we do our things, like when I was working for Starcraft two, and we were doing zurg and ezard, Kwame, we didn't know what she was gonna snipe, I was doing all these weird things. And then they would take you as 130 seconds of the sound file and add lions, tigers and bears. So that's what the sound designer will try and take your really unique thing. Like, why this is flapping my call? I am not doing a growl. You know what I mean? Yeah, this sounds really good if it's pitched down. But I was Philippa and Tim, to mock whatever, for darksiders. And was this giant creature with wings, you know, and then silica was a spider. And I fully expected them to put sound effects on it then, just as it was. Okay, so you never know, when you're doing a creature thing, whether you're going to have a really creative sound design in this kind of layer, you have so much You can't even understand what it is you're saying. But it has helped me you will have games that require you to sound like an animal. And sometimes they will provide you with a link to YouTube for the animal noise. But you'd be surprised that if you're going to be a lamb versus a sheep versus a goat, I don't think they really want the real thing because lambs and sheep side they're in pain. They also want you to, they want you to convey human emotions in those animal voices. And that's one of the toughest jobs you can do is say, Now we want you to imply that you're that you want someone to come over and pet you. But it also helps when you're doing animal things like like birds like to make kind of a big crop for a frontal beak. To get to get the facial, the emotional, physical thing of the animal really does help. And also to kind of look, act, pitcher face like and this is another thing where you're getting into different character voice This is going to mirror crop Come on funny, Frank. You know, that kind of a thing. So you can at least know how to change your voice. So if you may put that in your so called library and say, Okay, I can do yoga. You know, but they don't want you there. But maybe you can make this for another voice and say no, I'm using this kind of a thing for another character. So you can have people have done that where they make little recordings and have their own little libraries and things of that nature and then they can go back and pull on there. So that's just alone or whatever they can do. But conversely, if you're asked to do a Scottish accent, and all you can do is Sean Connery. I've had that happen. Okay, but I'm sure you know what I mean. So you can't just be a Sean Connery doing a Scottish accent you have to be able to apply it toward other sounds, not just do you use mnemonics to keep track of how many voices and get back into those those characters. Explain as in like for accents, for example, you like for say, Irish you have like hoity toity for lady potato and like so the little set pieces that just get you back into that vowel sit and that face shape. I wish I had them. That's a very good Have you know I will tell people that the call me in the morning over under after I'd love the chance to dance with you British thing? I don't do it myself because I've kind of, you know, got it already but the hoity toity the Irish thing is harder for me to do the oil, the oil, you know, that kind of thing. And they're more in the flesh than those aren't they? You know, they have a mother loyalty kind of a thing. But the other accent I won't do is French Canadian or pagent. All right, you know, all of all, boo, boo les and because it's kind of like an aberration of French. But I I just say no, I don't do that one, you know, but what voice what accents? Won't you do? That's a good question. I won't do accents. When it comes from authentic accent like I've got like, I've got three tiers of accent, I've got like, I can do this until the local, I've got like, this is a good party accent. And it'll form like a lot of people, especially slightly drunk people. And then like, the third one is just like, I just don't even know where to start. And that list the last list is getting fewer and fewer because I like to like when I come across one of the speakers like my thing I got obsessed with I listened to what's his name, The Daily Show the new guy, Noah, Trevor Noah his book a and it's funny that talks about his his whole past and he is amazing with African accents. He can just any. And this book, the audio book, he goes through, he reads all these different things that happened to him in these different African accents. And after that, I got a little bit obsessed with African accents. And I young, I just went went around trying to to find what the essence of the accent was. And I know that's not that's that's completely blunt, like consonants and and like, really the way it talked like this. And and when you hear someone doing it authentically, you suddenly like when you do it and just normal life, you kind of think like, Oh, is this a bit like, is this a bit racist? I feel a bit funny about doing doing, like, especially accents like that, but then you think I'm just talking in a different way. Like, this is just for me, I just want to explore how this feels in my mouth. And I think and that's good. Well, because not a lot of people can do the African accents. And I know that there's a difference between Nigeria and Kenya and things of that nature. But I will tell you when I was working for I think it was Diablo three, there was a witch doctor. And I was cast for the Barbarian and a witch doctor and I didn't. I ended up being released. But it was really a strange situation. I'll make it short. The Witch Doctor kind of made it a combination, almost like the Pirates of the Caribbean. Not the Voodoo priestess. I wasn't trying to make it. So African, you know, whatever I was, you know, and the one line was supposed to be they asked you how do you know he was lying? He admitted it to me right after I cheated his minions. Okay, so I would say that and then she'd say she'd go through and have me go back and she'd play me my, my part already that I done to stay in character and I wasn't dropping out of character. So I was getting a little bit weirded out. But then she says at the very end she goes, can we play the male? witch doctor? I swear to God, it's one of those guys who cannot talk English at all. You know, he's got it because yeah, a minute. After I did this minute, I said, I couldn't talk like that. You want me to talk like someone who does not speak English that way? Is Never mind. I got fired on the way home, you know, and it was not because I don't know. And then I heard later What was the chosen voice and hardly had any accent at all. So I'm saying there it is that you should really epitomize on what you're doing. But to they're going to make you pull it back and pull it back and pull it back because I was hired to do the world of avatar Disney promo. Hmm. They thought I was Caribbean. And it was like poem, the mystical mountains and a magical Villa floating mountains. mystical Welcome to found out I wasn't. And so it was a it was one of those things that they liked it. They still wanted it. And would you believe we did the whole thing and was just marvelous. I had a great time. And at the tagline It was like, now open it there were at Disney World Resort. They wanted that the same voice but no accident. World of avatar, only at the Walt Disney World Resort. Isn't that good that I was taking the other one. It breaks. It breaks the smell. I know. So I would never be afraid if you are not of the right. Color. Try it anyway. I've asked my agents, by the way, when it says we're looking for, you know, actual this ethnicity, I would say do you want me to do it? Or not? You know, I will ask permission. Do you want me to do it? And they'll say we're not gonna find the real one, do it? Or they might say yeah, we want the real thing. Just like when they're asking for kids. Kids, bless their hearts can be a special thing to deal with. And I'll leave Get a bat. But put it this way, if a kid's like we had this happen with tails for Sonic where all of you for that sake hit I wish us women. Hey, Shawn, it you know to do the kids voice and we're better not were easier to direct. You know what I mean? Usually, we are faster things of this nature. But they decided that this time they wanted real kids. Well, we went through three kids because they each reach puberty. by sea, of course, we had to use a guy's brother. Yeah, I know. And so that's the other thing too, is that when people who are saying, I have a kid to get, okay, try and get the kid in the business now. And but if you are hiring a real kid, realize that can happen. Depending on if you have sequels and things of that nature, that, that that can be an issue. But the fact that there are real kids and Disney wants kids, you know, they want the real thing. Just like they want celebrities. Imagine if Bart Simpson was voiced by an actual kid Originally, it would be like two seasons. No way did I know. And that's pretty much her natural. She has much of that natural voice. And Andrea Romano discovered her I guess listening to her at some ways and said you're on Did you hear how SpongeBob SquarePants got a story now, he was speaking at the convention center here at Comic Con. And you have to excuse my language because I'm going to swear, is that, okay? Because I'm going to quote, I'm going to quote where you said, I can kind of alternate a little if you want. My funny listening to him as well. He was on camera during a green screen, I think was insurance commercials or something of that nature. And they had a break. And he went down the hall and there was a Christmas commercial being filmed with elves, small people, you know. And there was one very irate one saying Gary, and they were cast me as a mother. But then I'm gonna kick somebody in. Now, he was telling the story at a hollywood party. Someone tapped him on the shoulder and said, come into my office tomorrow, I think I have a part for you. And that's how we got it. So that's another thing about being in the right place at the right time. Unfortunately, sometimes it's who you know, who you, you know, I'm saying it's to us. And so it's people say, Well, how do you break into the business? It's a lot of serendipity. It's a lot of who, you know, it's a lot of being recommended by people that are in the business. Sometimes it's a paid audition, where people pay to get a class from a casting director, and you better make it an active one. Because sometimes in this business, those who can do and those who can't teach that is a paid audition to be seen. Yeah, yeah. And I like that adage that luck favors the prepared. In terms of you've got to be ready, because that luck train comes along occasionally. And if you're ready, it'll pick you up. But if you're not really, it's just gonna go right by. That's true. Very true. So I think you've done a marvelous job, especially when you're coaching people and everything and, and I congratulate you, and I'm gonna probably ask for your coaching staff. Just before we wrap up today, I wanted to cover like a couple of things, because one of the things I've I mean, I've only dipped my toe into the kind of like the character and video game world. And it's, I've realized that it is such a different world to the commercial voiceover that you have to learn everything again. One of the things I really struggle with in these sessions is well, there's two things, there's exertion scripts, which I'm very familiar with, because, you know, exhausting and last days, what let's talk about acquisition scripts, and then we'll go on to the next topic. So once you're sort of, how do you go about because I just figured they were like, right, okay, now you're climbing a rope, can you do that for 20 seconds. And then like, you know, jumping on the table, and they all ended up sounding kind of the same all like six noises, like strategy. Let's just talk about generic and this could be different. I think that a lot of guys sound like gorillas going to the forest when they're doing a tax write. First strategy is always use your body and since I'm holding the stone, excuse me, for all the movement that I've had in here, but you've got to use you got to use you know, and then you've got to use your body to do the attacks and in general attacks would be consonants or the rough and that the being attack would be the and I didn't direct it. Okay, now you're hitting the eye now you're hitting the throat now you're hitting the guy, you know, so you can do your or I can make them juicy. You know? that kind of a thing that but nowadays they don't have action specific so you're not being throat slit head bashed, jumping into hot lava, you are light, medium, heavy, light, medium, heavy, and your death. You have to ask, Are you showing the cause of your death in your Yes. And how long do we have to die is only very few have allowed you to be hit balled your knees and do a faceplant. Most of them are like, you know, like, one second or two seconds. Because the fact is, most of these people that die or respond, and they come back immediately, and I'm going to sound like, I'm a gamer, right? But the fact is that, to do some weird things like the jump, bring your arms up. Now, you ask them Do you want the land? So it's the same thing as trying to ask people to do a natural laugh. To go haha, know, if you would do the spit take or something to release most of your air first. That little leftover makes it sound much more natural that Haha, you know, you don't want to have that whole thing. So you can do that. You have a two stage attack where you're maybe, you know, winding up that kind of deal. But when they're telling you that you're jumping over a log and somersaulting on the ground, you're going, Oh, look, you know, you have to be prepared to be asked some strange things, but in general is just the maybe the jump when the rope climb. And the breathing your boy, you can get hyperventilating really nicely, when they're saying doing your breathing. I always say do you want it so you can move it? So you might do three breaths like by doing similarly, not? Because then it would sound stupid. You know, and then you're doing the more out of breath ones, you know, like, but you you ask them that because you can really get hyperventilate and start getting dizzy during the breath. But that is one of the amounts that you'll probably be asked for is the breathing. And you could do a fall. And you have to ask how far do you fall? I always want to go away from the mic and fall away. No, no, no, be like right now. You got to be like with your face, right? They want to be able to cut it usually. thump as you as you land. But yeah, I think also use your body a lot. When you're doing that. And imagine that it hurts. Also, you're going to be asked to talk and pain, wounded. The wounded sound. My funny direction is pinch a loaf. Oh, I can't I'm trying to hurt it. But you know, I'm constipated. And that's one way to think of it to be sounding like you're in pain. When you take kind of turn your breathing and sounding like you're, you're gasping for air, you know? So those are little tricks that you can use. Fantastic. It's really good. Another one another big, big advice because this is another thing I struggle with these sessions is doing screams doing falls doing deaths. Exactly. It's hard on your voice. Like what's that? Exactly. But like, I have you? Like what's your strategy for maintaining voice health? Do you have warning signs where you're like, No, I've got to stop now. Otherwise, I'm gonna lose my voice. Or you just go I always tell people if you don't if you're not willing or wanting to ruin your voice stay out of the game industry. No, it's because sometimes they will. And I don't say it lightly because some games like iCast don't even have the amounts. But sometimes they will say this will require physical exertion. do not accept this audition if you're not willing to do it. In other words, if you're not willing to kill yourself, stay out of the oven. We're gonna remain. Yeah, so the trick is that you will always depending on now some people can be really snippy and say I'll only give you three I'll only give you one you know, you can do that and limit yourself but then what happens after I got through doing sendowl for Mortal Kombat. They had me do Shiva. And I said wait a minute, aren't we doing her emotes? Oh, you can do emotes in a different voice. Well, yeah, real this is from a top it was like technical their studios in LA with around now. But they were went to Vegas. I said nobody's ever done that before. Oh my god, I was a superstar because I could emote in a different, you know, voice which is hard for a lot of people to do. But I'd say that the hardest thing the screams are not as hard as the as when you're clapping your voice and you're doing things like that, that that or the likes of the pig or those kind of things, or the clicker wasn't so hard. That's not really hard. But those kinds of things when you're tightening up the scope. I've had it so that I couldn't drink water. I mean, they'll give you the honey and the tea and everything else that you'd throw Spray, whatever. When you're tight, you're tight. And you're kind of done. If you can ask for maybe 10 minutes, 15 minutes, you may have your throat and sweat a little bit. It might not, you know, so you just have to be prepared and be prepared that maybe the next day, you're not going to be able to audition for much. Yeah, that's tough, isn't it? Like, that's definitely the thing that I've struggled with most is that, yeah, it takes me out for for for a day afterwards, I make changes my fundamental voice, my normal speaking voice for the commercials close. Yeah. And then, so you asked to do everything last, including, if it's difficult for you to do a deep voice. You don't want to strain yourself during your higher voice and all the emotes first, because as you need the loose cords to do the deep voice. So you might notice that if you were he'd been screaming in your higher voice, it's gonna tighten up your throat, so you can't get down into your resonant voice as quickly. So you want to do your deep voice stuff first, and then your screen. And those kind of stuff would do last otherwise, you're gonna sound kind of like this on Joan Rivers, you know. And so you're going to actually have this, this sound of being very, I know, you probably had it when you're when you have a voice that you're out of your voice, and you're trying to sound like this. That's what's gonna happen. When you ruin your voice. You're gonna sound basically like this. Yeah, exactly. Well, it's terrible, isn't it? So, like, and finally, like, how do you keep it? You've been doing this for such a long time? You obviously don't get bored of it, you're still How do you keep enthusiastic about it? Do you? Do you have those days when you're like, Ah, man, we should get a different trouble us still, like 100% I love this. Well, because you went from all these different people, and different characters, and everything is a new challenge. You always have new characters that come up. So that's the newness of it, and being able to make something better than it could be see spot run, you know, I mean, you're able to bring new life, it's our job. That's our job. I mean, why are we here? If it's not to bring new life and to find people and give new people opportunities, I do that all the time. People are always thinking me, you know, I want to be added to your talent pool, that kind of thing. So I will give them the whole rundown. I think that's what makes it fun is because it's always a new scenario. Even if I'm doing another Star Trek thing. We will have new characters, we're sure you have your captains and your admirals and whatever. But I love it when there are especially I love it when there's creatures what have you. But when you're working with a whole different group of people, that's your family. You know, I mean, and me being pretty much alone. That's that's enabling me to vicariously live in an outside world and not have to play the games to be part of. Well, thank you so much for your time today. Just before Did you still do that? There was that great monologue that used to do which started which started we'll start out as babies. Oh, yeah, we'll do that one. Could you perform that one for us? Sure. I'll start at a baby. And then as days go by, we get a little older material. We shouldn't cry. It goes through school trying to be cool. And then we graduate. Some of us might be mommies, others work or even date. As we grow. We wonder what are we smart are just a full. Now some others are back in diapers again. And others even draw. Well done. Thank you so much. That's that's one of my favorite monologues. Perfect. Thank you. Such a pleasure. And you're such a great Interviewer And I hope we did okay. We did great. Thank you so much. Thank you.

Interview with Kirsty Gilmore

It was my great pleasure to interview sound designer, voice director, casting director and award-winning producer - Kirsty Gilmore. Originally from New Zealand but currently London based, Kirsty has recently won numerous awards for her voice reel production, and involvement in gaming audio projects. They discuss what casting directors are looking for in a character voice, how to direct talent (and how talent can self-direct), as well as how voiceover artists can improve the audio they supply to sound designers and add value.

Interview with Jeff Danis from DPN Talent Hollywood

Presented by http://oceania.gravyforthebrain.com - the complete voiceover career platform.

Today on VO Life Toby Ricketts speaks with the legendary Jeff Danis - founding partner of Danis Panero Nist, DPN talent in Beverly Hills LA. Jeff has been in the industry for over 30 years, and has cast some of the biggest voice roles on earth including the Lead - Idina Menzel as Elsa - in Disney's smash hit animated feature 'Frozen'. He represents many A list celebrities (Patrick Stewart, Malcolm McDowell, Mel Gibson) and casts everything from commercials, to promos, to characters.

Toby and Jeff Discuss: The history of voiceover in advertising in hollywood, How it has changed over the years. How advertisers are changing the way they use VO, the business of celebrity Voiceover in LA, The difference between impersonation and similar performances, The differences between the different artforms in VO, How the union fits in to VO, How talents who are starting out get into doing agency / union jobs, What is going to happen with AI TTS voices, How to make a reel for an agent, What happens if you're not booking, Home studios and how they are changing the business, shrinking deadlines, is having multiple agents ok, Jeff's advice to talent.

I hope you enjoy - comments and feedback always welcome!

Here is the transcript:

Toby Ricketts

It's my great pleasure here on gravy for the brand Oceania and their voiceover interview to welcome Jeff Dennis, who is from a DPN talent in Hollywood, California from Dennis Pinera. And nest is the full name. And he has been in the industry for over 30 years as an absolute industry legend, and resides at the very trendy address of Olympic Boulevard in Beverly Hills. So how is it there today, Jeff, it's very stormy here and you've had a stormy last 24 hours as well. I

Toby Ricketts

bet. It's hot. It's swimming, whether it's like 85 degrees. Oh, yeah.

Jeff Danis

We're used to that, though.

Jeff Danis

If it rains, it's extraordinary. weird thing. So we're used to it.

Toby Ricketts

Fair enough. And but you've had a very sort of stormy political time as well, in the last 24 hours.

Jeff Danis

Well, as we speak, right now, we're deciding whether we're going to stay with Trump or move on to Biden, and it's, it's like nothing I've ever experienced before. Certainly, for many now, I'm a little older. And I've been through a lot of elections. And typically they do have resolve in 24 hours, this is going to be a fight this is because it's it's just too drastic ideologies. So two difference, you know, in America has never dealt with someone who really does want to run a dictatorship. And so we're dealing with, and we have a very, very, very divided country. So we'll see. You know, we'll see what happens. As he says all the time, we'll see what happens. But the end of the day, there has to be a decision. And I'm hoping I'm hoping for all of our sakes that we can make him a one term president because if not, it will confirm everything he's done as being correct. And that's that's a bigger problem. Yeah, absolutely.

Toby Ricketts

the entertainment industry, like and Hollywood itself has tended to be quite sort of democrat hasn't generally.

Jeff Danis

Yes, yeah. jardiance. I mean, there's certainly you have your republican and this is not even a question of Republican versus Democrat. That's not the issue. You know, people think, well, these were both Republican. This is about democracy versus dictatorship. Probably republican values are solid and good. And they help create democracies that work. And two party system works, and different ideologies work. But this is about a malignant, narcissistic dictatorship, where it's his way of the highway, where there's so much criminal activity behind the scenes. It's all about brand and payola and money and power. So that's what we're dealing with right now. So yeah, we'd love just a just a republican president, that would be fine. Yeah, exactly. It's

Toby Ricketts

a very different world I mentioned to when you started in voiceover, casting sort of 30 years ago. So tell us about that world when you first got into the world of voiceover and casting.

Jeff Danis

When I first got into voiceover casting voiceover, it was a very, very different world. And those days, you had to live in either LA or New York. You had to live right there by a studio, you had to audition in person every single day. Every single day. You had to run around town auditioning at both in each city. You had to be there. You had to be there in person, if you didn't live in LA or New York, forget it. Also, in those days, they had five guys that did all the voices. You had those great, powerful voices, you had to have the deep, mellifluous tones you had to have Pike's and the only difference was this time we wanted to be friendlier. This time, we wanted to be more sinister. This time we wanted to be more gravitas, more wisdom. So the voices never changed. Maybe the style and attitudes changed a bit. But the voices were the same 710 guys, and whether it was for Taco Bell or cheer detergent, or for a brand of insurance, they use the same voice that because they were the voices of authority, women had a very little place and had no place in voiceover. Maybe one out of 100 was maybe a woman. But it was a woman she had to sell household products, because that's all that women would relate to. She could not sell cars, she could not sell financial institutions. She could not sell banks. And she could sell personal hygiene products, you know, and certainly there were no ethnic sounds, African Americans, Hispanics Forget it. There was no marketplace. And that's the way it was for my first 20 years. And if you didn't have that voice, then you were not going to work in the industry. And well as changed a lot of the last 30 years and now it's progressed not only do you not have to live in LA or New York, but you can live anywhere in the world. If you want to be in voiceover. All you need is your sound set. That's all you need. You can live even in crazy places like New Zealand, and still work. I have not met many of my clients because they live in Detroit, or Salt Lake City or Seattle or Miami or even Europe. And you know what, there's no need to meet them, they have their studios, we send them the scripts, they send it back. Also, all those people, all those wonderful character people that had quirky voices, who never would have worked 2025 years ago, are working. All those African American men and women, they're doing half the spots now. Everybody wants ethnic, everybody wants African American, everybody wants a Whitman, because of all the movements, you know, the me to movements and the and the cultural, you know, changes. The white guy is, is having a problem, the white guy is not being as much in demand because they want to go for cultural difference. So all the people that never would have worked ever, ever, ever 10 years ago, are now on board full time making careers happen. So we have beefed up our wonderful departments of character people, ethnic people, Spanish is a massive market, we have Spanish announcers who who voice for the Spanish market, especially in the States, of which there's many they're making as much money as the traditional announcers are making. You know that they're the voice of cars, that the voice of telecommunications is the voice of insurance companies that cater towards the Spanish market. African American women right now are the most in demand demographic. If you're African American, and you're female, even more than male, and you sounds like you're the voice of wisdom, you're in your in you're in demand. Yeah, exactly. So it's exciting time.

Toby Ricketts

Yeah. So are you finding that entire campaigns are being voiced by these diverse groups? Or are you finding a stratification where they will have the same ad voice for different markets in different voices of interest?

Jeff Danis

No, I think there's still a very big demand for AI, it's 5050. Half the time you have someone who's the voice of T Mobile, or the voice of Lexus, or the voice of a brain, people still like brain voices. And then you have your one offs, you know,

Jeff Danis

these two spots from Taco Bell.

Jeff Danis

I mean, you here in the States, I don't know about where you are. But you hear Jennifer Hudson, the wonderful singer, actress doing the voice of at&t, you hear Sterling Brown, the wonderful actor and doing the voice of a new car, you know, you have you hear women, a lot of women, many driver being the voice of Lexus, you hear a lot of women and men, celebrities who are doing brand advertising. They're the voice of and that's still a very much a big deal. He's our voice. And then you have people that are not stars, I have a guy that's been the voice of a game show an interview show called honor, if you happen to New Zealand called the Phil, Dr. Phil show. And he's been the voice of Dr. Phil, you know, coming up next on Dr. Phil, for 25 years, it's wonderful annuity, I've got a jet, a young guy who's the voice of Cadillac, not a celebrity. And he's been the voice of Cadillac for over a decade, especially in cars, they maintain the same people, I have a lot of guys who are the voice of a lot of cars, the voice of Hyundai, the voice of Cadillac, the voice of Chevy, the voice of GMC. So there's a lot of return business for a lot of people. And these people make a lot of money working on a daily basis, you know, they're doing all the dealer incentives, you know, 499, you can buy this you can get that only drew Arizona Phoenix retail, your deal?

Toby Ricketts

Yeah, we found a change in New Zealand, sort of in the last five years where agencies were sort of, they moved away from having brand voices, and it would be a PR campaign voice. So you sort of have three months of one voice and then especially with this voice, and it would it would change around which is quite disorienting from the for the usual agents, because I'd have to constantly do these big casting calls for big companies.

Jeff Danis

I have a lot of campaign voices. And a lot of the reasons why is because if you're doing a lot of volume, you don't want to have to cast for every new voice you want to brand you wanted to also like you want to know who you're using. So you just book it rather than now we're going to cast for this spot. Now we've got a cast for that spot, you get crazy. So there's a lot of reasons and we love it because it's return business. So you can have a guy that's the voice. We have a guy that's the voice of Hyundai does all the dealer doesn't the brand doesn't do the brand spots, but he does all the dealer spots, you know, now July 349, for Hyundai, you know, and he'll make seven figures working on a weekly basis just doing all the dealer incentives for all the Hyundai spots.

Toby Ricketts

It's a pretty good gig to get mine. Yeah, that's a good that's a great gig. To get especially when it's so consistent, you know, there's so much

Jeff Danis

that's what your dream that's what dreams are made of.

Toby Ricketts

So the flip side to that is the the brand, the brand verse voice versus the sort of campaign voices.

Toby Ricketts

Like,

Toby Ricketts

do you have celebrities that come in and just do you know that one big Superbowl spot and they get like a million dollars or something like that for it? And because you're on the you deal with celebrities at the piano, right?

Jeff Danis

Yes, yes. Yes, the celebrity business is booming, still booming. So yeah, depending on who you are, you know, the bigger a list you are the more money to make, but um, you know, I have a lot of celebrities that, you know, for example, I'm Chris pines. Jon Hamm's the voice of Mercedes actor and Chris Pine does BMW mini driver does Lexus. You know. So there's a lot of actors that are the voice of cars. And they have a contract and they're, you know, renewed every two years, and they get their six, seven figure money and they're regulated or regulated as to Okay, I'll do 10 sessions a year for the car for a million dollars. You know, and they love it. They love it. When I first began to the business, which is I really began about 3540 years ago. And when it first began, you could not get us an actor to do voiceover because it was considered beneath them a commercial. I'm not doing a commercial. What are you crazy now? Everybody wants in? Because what's wrong with making a million dollars working two hours for the year? Exactly. No. Yeah. And also commercials of different directors are major you have every major director doing commercials, the technical aspect of it has come up tremendously. You know, it's not just a man sitting there with an idea or inbox. It's incredible broad special effects. It's, it's phenomenal. Major directors are doing commercials directing commercials. So it's a whole different world. Everybody wants in.

Toby Ricketts

Yeah, exactly. And the money benefactors

Jeff Danis

are complaining that celebrities have taken away a lot of their business. Yeah, yeah.

Toby Ricketts

How does that work as well to flip that around? Because I I do a fairly good Matthew McConaughey impression who seems to be voicing everything from Lincoln to whiskey and stuff over in the States. And what's the have you encountered? where someone has done a very good impersonation of a celebrity? The celebrities found out about it? And then what happens after that? Is there a legal right to sound like someone famous? And

Jeff Danis

if you're trying to impersonate that person is not as against the law and cannot do it? You can be sued. Right? So if that was the intent, if the intent was to make it sound like it was bath, you doing that spot? No, that's big, taboo.

Toby Ricketts

That's always been big, but you can you can have like, I want a voice that that is in the same vibe as men.

Jeff Danis

Say, that's

Jeff Danis

the vibe I want. Cool, hit blah, blah, blah. Yeah. But if it's direct impersonation, and that the court will decide if it's in the style of or if it is a replica of that's a big difference. That's a matter of a couple of million dollar difference. Yeah. Wow, that's interesting that people shut up American advertisers know better than that. They shy away from that.

Toby Ricketts

Yeah, fair enough. And what are the some of the biggest wins and the biggest gigs that you've cast in the past?

Jeff Danis

Well, I'm putting a Dena Menzel in up as the princess singing the song Let it go was nice.

Toby Ricketts

Yeah, yeah. Right.

Jeff Danis

I'm sorry. Frozen, Frozen, frozen. I'm putting her in that was, you know, no one expected to be such the world wide hit it was and, you know, animation speaking of animation, animation has become a massive, massive industry. You know, you have clients that are doing these animated features through Pixar and Disney and DreamWorks. And they make very, very, very good money, especially in the franchises especially the second and third installments. So I think negotiating a denas deal for frozen two was probably the biggest, not only biggest animation deal ever, but it was probably one if not the biggest on camera deals for Coco non star ala star. Yeah, so she's quite happy about that. And deservedly so. I've done a lot of you know, I put a lot of stars on campaigns over the many years from Patrick Stewart, certainly for a lot of his campaigns to Malcolm McDowell to, you know, so many people, and then imation putting a lot of celebrities, they put Mel Gibson and Pocahontas, that was the start of it. 40 years ago, when Mel did be played Captain john, when he did Pocahontas, he's one of the first celebrities to do quote unquote, a cartoon. And that broke open. The whole world of animation and celebrities really did. And then you have these wonderful actors during the Simpsons, you know, and Futurama, you know, you had the not stars, but he had the greats like Billy West and Risa Marsh and Phil Lamar who do Futurama and who do enchantment and do Family Guy and you know, King of the Hill and their wonderful TV animated TV series making their 40 5060 $75,000 an episode. So or you get someone like, you know, SpongeBob, you know, you put Tom Kenny and SpongeBob. He's not a star, but he's certainly become an icon. And he makes a lot of money as being the voice of SpongeBob.

Toby Ricketts

And it comes with the benefit, I suppose of, you know, when you're behind the mic, you can choose when you want people to recognize you as famous, he can go to the supermarket, no problem, like, no one's gonna recognize him as soon as he opens his mouth and does the voice. Boom, but it's amazing how many people do go, Wait,

Jeff Danis

wait, I know, that was not that he speaks like that all the time, you know. But um, it's amazing how many people do recognize you by your voice? You know, it's interesting, but there's big franchises like that that are available. And they got, you know, the REM rats and the Powerpuff Girls and all these wonderful children's cartoons. These, these guys and girls have had these things for years, their money goes up and up and up. Exactly, yeah.

Toby Ricketts

And I mean, it used to be I guess back in the day, it used to be kind of like, you know, you had the head, maybe maybe promo and voiceover and then character work. Now character work has been stratified into all these different things from video game, to animation, as you say to other character work. Like are there specific agents that do these specific genres now, like just video games, or, you know,

Jeff Danis

most, most town most voiceover talent agencies, and in LA, there's probably about 10, or 12, I say there's only really one that's worth anything. But in LA, every agency has to cater to all the fields. So we have at DPN, we have a very large animation department. And that includes animation, Saturday morning animation, Kids Animation, Primetime animation, animated features, and of course, video games, which is massive, massive business video games. Then we have a promo trailer department, which says all the promos for the all the networks and all the cable nets. The guys are here saying, you know, coming up next on NBC, you know, or tonight on blah, blah, blah. And then you have the trailers, you know, who you know, Universal Pictures presents this, this this. And that's, that's the department and then you have the voiceover, commercial voiceover department. So all the people you hear do all the product advertising. So in voiceover, there's a lot of different departments. And there are people, some lucky few who can traverse all departments, we've got clients who can do rah rah rah video game, and then can do a deep dark trailer voice in a world and then can do kind of next on ABC, and then can do Johnson and Johnson baby shampoo. And they can do it all. And there are some that can't, but they make their living in one way or the other. So it's a very, very big field. When people say voiceover Well, it's a big field. The last thing you want to say when you coming into voiceover is, well, I want to get into video games. You don't say that? Nope. No agent wants to hear that. Let's see what your voice lends itself to. Hmm. And based upon your talent and your voice quality, then we will tell you what you might be right for. Hmm, you don't need to tell us you may start with us in commercial voiceover but then we find you have a knack for characters that we find you have a knack for promo that we find you maybe do trailers, you know. So as time goes on, if you have a good agent, you will develop your skills in other areas. Yeah, right.

Toby Ricketts

That's that's very useful to know. Because I remember reading an interview with once that said, you know that you probably more back in the day that you had the promo guys would basically the experts in their field like they know that promo readers so sort of subtly, the way it is that that you know you have specific guys and it sounds easy, but I guess that's the point is that

Jeff Danis

each each talent has a specific art form. When you do promos, it's a different talent than doing commercials. It's a different talent. When you do get animation, no, promos are presentational and quick and commercials are more intimate and warm and real. cartoons are broader. So a lot of people who we call the promo curse a lot of people who do a lot of promos have trouble coming down to a more intimate commercial level. So if you're spending your whole day and voice BBC and all you're doing next on ABC, you know, Joe Schmo meets Joe

Toby Ricketts

Schmo

Jeff Danis

was that music isn't like their commercial commercials are you want to buy this? If you do buy it if you don't, that's okay, too. So,

Toby Ricketts

and that's quite a minimum, isn't it? That the fact that the commercial rate I know, you know, since I've been a part of the industry has definitely come down from that kind of radio. You know why there's now too much more informing and just saying yes, business. school,

Jeff Danis

they don't want they want it to be real. Yeah, exactly. Well, that used to make a very big living in commercials who who spoke like that and buy tide detergent. It'll be great for you. No, no, no. You're out. Yeah, they want To be buy it, don't buy it, it works for you. It works for us, I wanted to be very real, in fact, to a fault. Now, sometimes you want to say, Come on punch it up a little bit, because you get this campaigns, these spots where, you know, this is what we have the guy sounds mad. Ford, this is what we have, we'd like you to buy it. If you don't, that's okay. too. Gone, I think a little bit in the other direction.

Toby Ricketts

Yeah, exactly. So, um, I want to cover the how the how agents deal with the union in the States, because it's, it's one of those things that's kind of constantly changing. It's a relationship that's been developed over the years. And we don't like in New Zealand and Australia, there's there's the equity union, but it's not as strong as the kind of sag AFTRA that you've got over there in the States. And I've heard from sort of like agents that it's kind of a drag sometimes, and like, you know, for the really big jobs that works, but for like, it's not really maybe tooled up for all this new media stuff. And these campaigns with lots of little stuff everywhere, because it's just sort of too complicated. What are your thoughts on on the union historically, and what it was set up for and had relevance today?

Jeff Danis

I'm so pro union. And I'll tell you why. If it wasn't for the union, you would not get paid on half the jobs. Working non union is exploitative. For the actor, it really is. Not only that, when you work union contributions are made to your health and retirement, they're made to your pension, you get health insurance, there's no question and you have rights that are regulated, and nothing's in perpetuity. So you're protected. When you work non union, you get that paycheck, that set that can run that spot forever, you can never get another dime. It's, it's, there's no investment in your future. There's no investment in their funds and your pensions at all. And it's really, really exploitative. What you're saying is in new technology, you know, because it's all relatively new, the union has to come on board and really figure out the best way to price these things and regulate these things. Which is part of our challenge right now. But the more non union you do, the worse it is for you. Ultimately, if they can get Toby Ricketts for a non union job. They're not going to pay for him for union job. I got him for 10 cents before, why should I pay 20 cents now? So I tell everybody, while I understand his quick money, it's just if everyone would not do non union, everything would be union, and you'd be protected. And it really is true. Yeah, sometimes, you know, and the union scales are minimal. They're not a lot of money. They're really not people get afraid, yes, you've got to pay additional fees to the health retirement funds. But that's part of it. You know, teachers have unions, auto fat auto workers have unions union is what makes America great. And without it, it's a free for all. Next thing, you know, you're doing 10 spots for 50 bucks, and there's no protection, and that spot you give the next 10 years. So I'm fiercely pro union. I wish everyone would understand that I know people are desperate. I know that. Let me grab it for the fast $500. But it's like putting a bandaid on cancer. Yeah, may be a quick fix. But it's a bigger problem. And that's the bottom line. You know, that's the bottom line. And I fight all the time with my actors and saying you've got to keep it in perspective. You can't be short sighted on this. And the unit is very important. I can't tell you, all my clients that have now are retiring or have great health insurance because of working 2030 years under the union guy, all the ones that are now getting a pension for life of $10,000 a month for life because they worked for 30 years. Yeah, it's well worth it. You were 10 years non union, you got nothing to show for the money you've already spent.

Toby Ricketts

Hmm. I guess there's that one of the reasons that like we set up growth for the brain and other courses is because like when people want to start in voiceover, they're kind of like, you know, where do I start? I can't You can't just suddenly go into voicing, you know, big, big agency, you know, Union commercials. So is there a place for union in terms of when you're starting out? Or like, how does it usually work when you get into voiceover? Because you can't go straight to Union surely?

Jeff Danis

Well, I'll tell you, um, it boils down to how good you are, you know, like, you want to play in the minor leagues. Then you play in the minor leagues, if you're good. You play the majors. That will happen. You've got to keep going. And it will happen. If you're a talent and you want to work on Broadway. And not just regional theater. You got to compete the big boys. So yes, it's hard in the beginning. And yes, in the beginning, if you do a couple of those sites, you know, you can do a couple to get a little bit of experience. But the bottom line is, in voiceover, if you're going to compete, you have to compete with the big boys if you're going to make any reasonable money. And how do I do that? Send my demos. I listen to demos, and their demos so all over the place, and any good agent, you know, we weren't born in the Union any good agent. I've done All the time we'll hear the voice and go, this guy's good, he can compete. And I call up and your union or non union, it's okay. When the next time a union job wants you, you got to join the union how to get the union, you got to book a union job. And then the and these jobs will, will get you into the union vise as the as the agent, okay, this is his first union job, they'll do what they call it Taft Hartley, they'll do little paperwork, and they'll do it. And that means that he can now get into the union. That means you got to leave your non union ways behind and compete the big game. But if you don't want to do that, then you stay, you know, in the minors and you make minor league salary.

Jeff Danis

Right.

Jeff Danis

But if you want to make major league salary, Broadway salary, you got to jump it up. And

Toby Ricketts

that's a tough leap, isn't it? That one, I mean, I'm struggling with that, because I've booked my first union job and Taft Hartley done in on it. But I do still have a sizable sort of non union component just because that's the head. That's how I got into voiceover. And that's how it started. And it's grown to this level now where it's like, well, I could jump over, but it's uncertain. So here's, here's

Jeff Danis

the problem. And here's the economy for people like you. You know, if you live in the States, there's a massive amount of union work. Hmm. That's when residuals are you can make through the union on one spot 2030 $40,000. But if you don't live in the States, and you're living in areas that are not union strong, then you copped a rock and a hard place because you're not going to turn down all the non union work. But you don't have access to the new work as you would like. For someone like you, I understand why you have to really work both sides that aisle, because otherwise you wouldn't work that much.

Toby Ricketts

Mm hmm.

Jeff Danis

So all I say to you is that if you're working in the contract, continental United States, you got to be union. But if you're working in Europe, or anywhere else in the world, then you grab what you can, because you can make a reasonably good living that way. You know, certainly and you don't have access, you don't have the chance to compete in the Union markets.

Toby Ricketts

Yeah. So how do i mean that one of the big questions I get from from people who are sort of starting out or intermediate, or even sort of pros and have been found their own work is, you know, do I need an agent and how and the best way to get an agent, because sometimes it feels like agencies are kind of full up already. And you need to wait for someone to leave in order to sort of join, you know,

Jeff Danis

it's hard. It's hard, because, you know, there's more and more and more actors each day, but there's not more and more and more agents each day, I kind of say to everybody, it's like going on an escalator. And people keep on coming on the escalator. And then the top is a brick wall, no one gets off, everybody gets on. Nobody leaves voiceover need to stay. Hmm. So more and more and more and more and more, you know, when I first began 35 years ago, was the best kept secret in the world. Now, everybody in the world wants to do it. So the problem we face is ages, there's so many people, and there's so many good people. And I hear a lot of talent that I think are good to could work, I've I've got 20 of them, I just don't need 21 you know, and I feel bad because the sky is good, it's good. But you can only serve so many people. And again, there's only so many agents so we really have our hands full. I do think though, however, that there's always room for that exceptional new voice, not not not average, you've got to be exceptional. You've got if you're if you're a New Zealander, you got to have the best New Zealand accent ever, you know, if you are a guy that can get gravitas, you got to give the best gravitas read ever. So you send your demo to agents and it has to can't be mediocre. It has to be really, really good. It has to be what i think i think that I can sell and make money with. I don't want another voice talent that can maybe book a French waiter. I have billions of that. I want to voice talent that create brands with his voice that has a voice that will create a brand that will be the new voice of this brand new voice of Apple, the new voice of Plymouth, the new voice of Johnson's baby shampoo. And that's just your own voice. Yeah, as a style, you

Toby Ricketts

know, looking for different voices these days, because I hear quite a lot of really big campaigns. And I hear the voice ever. And I'm like, Well, that was unexpected. They don't sound like a voiceover.

Jeff Danis

Yeah, yeah, it just has to hit you in a way something different something, the way you read it the way you say it. Something different. I'm gonna have a lot of clients that started a year ago, two years ago, five years ago, and hook into brand new accounts, you know, um, because if you're competitive, and I mean, not just as good but better than most, you're going to work. You're going to work if you're better than the average bear, so to speak. You're going to work you just have to hang in there. Keep auditioning, keep submitting. But good talent can not be denied. Average talent can if I hear your voice and it's Yeah, sure, you can do a spot here and there, you can certainly read it, you can certainly do it. But it's not got that brand quality, brand quality. I mean, it doesn't have an intimacy, a realness, authenticity that you feel, it just affects similarly of a guy who could read comfortably enough, an announced script, that's not good enough. You know,

Toby Ricketts

would you say on the character side? Because I often tell people like, you can hear the difference between someone, like playing a character and being the character, like there's that extra 10% that very few people are willing to give and push themselves to the edge. Is that something you're looking for as well?

Jeff Danis

That's right, exactly, exactly. Someone who really becomes that character. That's what we have the wonderful animated stars like Billy West, like phillimore libraries, the marsh, like Jess are now who, you know, become pinky in the brain become the Animaniacs, you know, because they put their heart and soul into it. It's not just another French waiter, you know, they create a personality within that character and make it their own. So you know, I keep on saying you can't be just good, you got to be great to really make any real impact in this in this business. You know, just because you want in just because you can do a funny British Butler, I'm good enough. Yeah, you got to develop that character, you got to make sure that you become him. And you can hear the difference.

Toby Ricketts

And tell people like

Jeff Danis

Charlie Adler or something like that?

Toby Ricketts

Yeah. If you if you're doing a voice that someone else like, if you if someone does, it's a bit surreal to me with like Homer Simpson or something, it's like, that's already been done. You need to do something new, and something different that will, you know, be being sent because Because otherwise, they're just going to go for the original voice of mimic,

Jeff Danis

yeah, be unique. And it's true. You know, no one, we have Homer Simpson, we have Nancy Cartwright, and we have, you know, no, be something new. Look at SpongeBob created as a brand new voice.

Toby Ricketts

Mm hmm. Exactly. So switching tech here, the, again, the changing nature of the world and and of how voiceover is going along with it. How do you see text to speech and AI voice because there's been a lot of talk of that in the community, especially this year, because there's been this explosion of companies which are developing it, it's still, like, quite rubbish, you can still tell that it's like, and I suppose this won't necessarily affect you, it won't affect their top tier where performance is all about nuance and and being perfect. But do you think in the next few years, it will start to affect your business model?

Jeff Danis

I don't think so. I really don't. You got to remember, the human touch is there yet with AI? It just isn't? Sure. Can we understand the message? Yes. But does it give an intimacy to the message? No. So I'm not concerned right now with AI voice I don't see taking over anything you can always tell. It lacks. And that's simply the opposite of what advertisers want. They don't want someone that sounds like they're not connected to the message. They want to sound like you're telling the truth. And AI is a robot AI is someone that is an oversell of something. And advertisers don't want that it's not the message they want. They want real, they want real they want real. So I don't see it being a problem right now, generally speaking, and also they like the human touch, they like the celebrity touch behind it. You know, they rather have George Clooney giving their message and then a robot, you know, they rather have a comic and really AI doesn't have that human quality

Jeff Danis

yet.

Jeff Danis

Now, if they get to that point where they can you can't tell the difference. Well, then this will be talking about it. Right now. You can tell the difference, you know, yeah, it'll

Toby Ricketts

be interesting as well, when there'll be some interesting lawsuits once they start training on on George Clooney voice, for example, from all his movies and, and and getting, you know, how close can you get with an AI voice without being sued? There will be some interesting court battles potentially.

Jeff Danis

Well, like I said, if you if you if the intent was to impersonate so that the public would believe that was George Clooney, that's a problem.

Toby Ricketts

Yeah. Yeah. Yeah, that's that's actually a pretty good way to sort of define it, doesn't it? Yeah.

Toby Ricketts

So you you, when people send you things, they send you voice reels, what are you looking for in a voice reel? We've already talked about being sort of authentic and credible and relatable. But what are you looking for in terms of Do you want people to show what they're really good at specifically? Or do you want to see variety? Because that's one of the big questions. No,

Jeff Danis

good question.

Jeff Danis

I want them I don't want you to be a French waiter, and then a deep trauma voice then a funny girl than this. No, no, no, no. Don't be all over the place. Do what you do. Best, don't try to be all things all people nobody is, I would rather get three or four spots of you being authentic. As a storyteller. Remember brand advertisers, what people want now is, that's how you get in. Don't send an animation tape really right now, because we got a million people who can do the funny French waiter, and we don't need it. What we need are people that can book accounts, people that can be the voice of Apple, the voice of Ford, the voice of Hartford insurance. And that's you, that's your own voice, put on Ford spots of you selling brands. That's what's going to attract my attention. And then from there, if we get you in, and you get some success doing that, then if you want to show me that you could also do funny pirates and funny this and fun and great because you're already in I have an investment in you. But don't be all over the place and expect you to be in every department instantly. I can do a promo, I can do a drill, or I can do a commercial, I can do a cartoon now. It makes you a jack of all trades, the jacket none, so to speak, you know? Yeah. And it only it only takes away your credibility. So it's really important, Toby to do what you do best and leave it alone, even though you think I can I can also do, it'll come if you're if you track the clock, an agent with your best, he's gonna listen to you if you show success in that field. Hmm. So many clients come to me, you know, after and say maybe a year at our relationship. And Jeff, you know, I'm interested in animation, if I look back make have made some money in the voice of the world. I'll listen to them. Mm

Toby Ricketts

hmm. Um, so I guess the the take take out from that is to find what sort of speaks to you personally, like you'd like you'd say fine, what what you feel comfortable voicing and what your best work is, which is kind of hard for some beginner voiceovers to understand. But I guess that's part of the journey. I know, I, you know, about three or four years ago, just hit this spot of like British and gravitas and suddenly just started booking like crazy on that. And that was my thing. And it still kind of is my thing. And then send a reel of that kind of thing. But like, just very slight variations on it like to show that you have some versatility like but within that genre.

Jeff Danis

Yeah. For you example, you know, you obviously you have an and there's an accent. So yes, give me your Mid Atlantic, give me your British give me Australia and give me New Zealand. That's all in the in the credible genre of what you could certainly do. We'd rely on you. But don't don't give me your funny French accent because we don't need it. Or your broad Italian accent that we'll learn about eventually, certainly, we'll learn about, but we have guys who really are Italian who can do it, we have guys who really are you know, so give me what is in the realm of this possibility where you have honest roots in it. Simple as that. And with that success, we'll be able to broaden you out as time goes on. Fair enough. He might say if after two, three years of working with you, and you've had some success, you might say, Hey, guys, I just put this down what you hear my my mike funny voices here, and it's appropriate. You know, when it's appropriate. That's just good information for us.

Toby Ricketts

Yeah, exactly. I like how that you really, you know, talk about this as a journey together. Like, you know, you have a talent on you invest in them, they do like a great work for you. And it is a journey that you're both walking on the same path. Do you ever have sort of the like, if someone's not booking for a long time to sort of say, look, it's just not working? And and do you have to keep the books clean? Or do you only add to the books?

Jeff Danis

Now? That's a good question. Um, if I believe in you, everyone goes to down periods. We know that, you know, we know how competitive it is. Factor. I've had many, many, many talks with clients over the years where they have just, you know, there's not booking, and they feel like I'm going to drop them. I feel like they're going to drop me, you know, but I send them listen, it happens. There's no reason for it, because that these are specific, I would tell you, but I see it happen. So if you're ancient, you know, I've been doing this for so many years, I have such a broad overview I've been I've seen it all. So I keep on telling people that don't book for a long time. Just relax, keep going keep your head clean. Can't explain it is what it is. I still love you. We're gonna we're gonna break this spell eventually. And it does. It does happen. I've had clients go from, you know, 600,000 a year 250 thousand a year to go 200 though. It's a roller coaster as part of just on hold on. So they can hold on. I've seen it come back 10 years later. So you know, I mean, Simon that we want to make money I'm not threatened by that lack of booking. I don't look at you as being lost your talent. Now. If there's something specifically wrong I'll tell you if you're, if you're late a lot or if you are the mic doesn't sound good. Or if you You've gotten lazy in your reads, I had a client who booked a lot. And then his reads became very rather routine. And he lost the connection of healing and he was dialed in and it was a booking he got frustrated, I said, because you're just dialing in every audition. Even if it's your 150 audition that day should sound like your first. And it's not easy because you're home. Or what's the Scott Johnson baby shampoo? Buy it now? Next, you know? No, you got to connect each one. That's your job. And the minute I told him that, he took a deep breath, start connecting again and started booking again. So it's easy to get complacent in this business. You get very complacent. Yeah, boring place into your home now, especially at home, you're by yourself, you know, you overthink it, you know, you then become crazy. Oh, I don't know if I sent it right. Don't become crazy. Don't get in your head. If you don't book and if you have booked, just do the same thing. Unless someone tells you to do something different. Mm hm. He doesn't say anything. Just keep on going. You know. And if someone has a book for a long time, I'll listen to the reads. And they know what the sounding board is sounding too disconnected. They're sounding too angry.

Toby Ricketts

Mm hmm. Um, you mentioned, you know, everyone being at home and that kind of, you know, getting inside the head has, how has COVID affected the voice business, especially the sort of unit work, which was traditionally studio based in LA in New York? And how have you guys dealt with it?

Jeff Danis

No, I'll tell you, you know, US announcers we've been socially separated for a long time. You know, most people have it in their homes. And so we don't need to go out. But how it affected us is that if there's no content to voice, it's limited what we have the ability to voice. So for example, if commercials are down, if shows are down, then you don't have as many promos, and commercials, you know, that's where it's affected us that they're not making as many products to produce. So that's where it's limited. We're down about 50%. Now, so it's not that we can't do our work. We don't have any voice.

Jeff Danis

You know,

Toby Ricketts

I didn't I didn't realize that it was that quite that profound?

Jeff Danis

Oh, yeah. Usually advertisers are producing double what they're producing. So now where a guy would have gotten gone, and he would have been voicing 10 new spots for tide detergent. Well, they're not making it right now because they can't be on a set. So we as announcers you guys as announcers don't have those new spots to voice? That's the problem.

Jeff Danis

Yeah, that's the problem. The shows

Jeff Danis

are down so there's no need to promote new shows because they don't have new shows. And movies, movies are being made the trailer guys are dead in the water right now. Because there's no new movies. You can if you can say Universal Pictures presents if they're not presenting anything. Hmm, exactly. Yeah, that's where a problem lies.

Toby Ricketts

And have you seen a shift to home studios? I know you know, it was back in the day with the with when Don LaFontaine set himself up at home, it was like this revolution, it was like, wow, I mentioned we could all do that. And now everyone has done that pretty much. So you've sent people gear and or you've told them how you cannot

Jeff Danis

be in the voice field unless you have a home setup. The good news is you don't need $100,000 booth anymore. All you need is your iPad, your iPhone and a like and sound screen and a little quality space. That's all you need. You can do in your car. You don't need them. It's not a major investment. But you must have the ability to work at home. We went from seeing at the agency, we had five recording studios went from seeing I would say 500 people a week. auditioning down to three.

Jeff Danis

Wow, you know,

Jeff Danis

that's it. You have to have your own studio you're on call 24 seven, we send the scripts out you send it back. That's it. That's it? Yeah. And our people are putting them on and we send them out to the advertisers. But if you don't have your home studio if you say well I want to come in and record we go Forget it. Got to do from home as sound great. And it's easy to do. You don't need Why can't afford a big studio. You don't need to find a place in your house where the sound is good. Get your little Apogee mic or whatever mic you want to use. Plug it into your iPad and you got it.

Toby Ricketts

Yeah, yeah, that's, that's definitely been, like one of the biggest trends I don't even slightly before COVID. Like I was telling people, you know, get get yourself a home studio because you you'll you'll audition so much more if you can do it at your desk,

Jeff Danis

or the auditioning. Yes, absolutely. And not only that, it saves you the slap, you know, you don't get your car, you don't drive, you know, two hours. No, it's fantastic. You can do it from home. What we do is we send our our, you know, our clients know that betrayed I'm sure Toby, you've experienced this, you know, you're 24 seven. So you see a script come in, it can be anywhere. All that means is recorded and get back to us right away. That's all. That's your job. That's your job. And if you get it back to us within the time we need it then we send it out to the advertisers then you can get booked. Yeah, and if you don't, then you're not included in that audition process. You know, if you go Oh, I didn't know And I can't do it. No tomorrow. Well then forget it. That's not the voice game. The Voice game is 24 seven now.

Toby Ricketts

Yeah, it has that the deadline seem to be shrinking constantly. Like it used to be this one's a rush. Now it's this one's a double rush and this one today.

Jeff Danis

Yeah, yeah. But he wants to wait, you know, to speak and he had four or five days. No, now you get four or five minutes. That's the way it is. But the good news is you can record from your car, you should never be beyond a half an hour of being able to record whether it's running home or in your car or you have your Everyone has their kits they bring with them. You know, I remember the days when you go on vacation, you were out of the picture. You were working you were out of the picture. Not anymore. Now everyone has their kit. And they go Hold it. I'm gonna run. I'm gonna run over and record the spot for 15 minutes. I'll come right back.

Toby Ricketts

Yeah, yeah. So there's no excuse. I've recorded spots for worldwide distribution under a bed and like a little, you know, holiday house somewhere. And they've, you know, if you can do the post production just get a good clean this is

Jeff Danis

out of commission. Yeah. It's just a reality, if you want to compete on the big level. Yeah, I had peak, I've had somebody some wonderful situations where, you know, on the fly, they'll record thing really quickly as a traveling across the Sahara desert and book a spot a minimum, you know, $50,000?

Toby Ricketts

You know, it's amazing, isn't it? Yeah, yeah. And the last thing I was gonna ask was about, again, it's going back to the sort of agents and how it works in the states is it's quite unusual, the states in that, in most of the territories, New Zealand, Australia, UK, agents want exclusivity across the entire country. But that's not necessarily the case. In America, you can have different coasts on different agents on different coasts, and even if different states, how has that kind of come to be? And does that cause problems or frictions in?

Jeff Danis

Question? Um, generally speaking, we, as top agents in LA will allow you to have a New York agent, but we don't like you to have other agents. It just gets complicated. And we don't like it, you know. So generally speaking, we want you exclusively but we will share you with New York. And the two agents have to work together, you know, there's a way to do it if you're the primary agent, and you get first dibs. So if your gives you the same script, la gives you we, as the primary agent will get that right to submit you on that script. So it's a little touchy sometimes, but we work it out. But I don't represent people that have 10 agents of the country. It's too much, you know, I'll say you can have a New York agent and maybe, maybe, maybe maybe have a Chicago agent. But that's it. Because I don't want you doing a retail car spot out of Denver, you'll make 300 bucks when I can put you on a on a campaign for Ford. Hmm. You know, so we don't we don't like it. We don't like we put up with it. Sometimes. We don't like and we prefer you only with us. Mm hmm. Which makes me laugh in New York representation.

Toby Ricketts

Yeah. Instead, there's a different vibe from different from each coast, you get different work from saying your agent versus some not

Jeff Danis

as much anymore their sign our to the earth for many years. And there's some producers will only go to New York for their talent, they won't come to LA. That is why we allow our clients to have some new representation because there is it's not supposed to compete with us supposed to enhance the work. There are some producers who only come to LA for their talent. And there are many that go to both coasts. Yeah,

Jeff Danis

I know. Yeah.

Jeff Danis

So there is some competition there. There really is. But LA is really the major New York used to be but LA is the major market in the States because they want the actors. New York tends to be a little more news, not as show busy, a little straighter, you know, and who knows if it's true, but typically today, because of technology, they'll go to both coasts looking if you're looking for a big voice

Toby Ricketts

or

Jeff Danis

voice for a brand, we'll go to New York, we'll go to LA, we'll see what we get. And our job is if you have two ages to say, Okay, we got them, whether they were his primary agent, depends where you live. If you live in LA, where your primary agents, then that Ford script that your New York agent sent you, we got it, we got priority, we got to cover it for you, because we're your main agent, and you're the actor have to respect that. Mm hmm. And there are times that my actor will say, hey, Jeff, did you get the spot for you mana health care? And if we didn't get it, which happens, we'll say no, do it through them.

Toby Ricketts

Mm hmm. Yeah, exactly. That makes sense. Yeah. Very nice. Well, I've taken up nearly an hour of your time. And I want to thank you so much for for taking time out of your busy day of casting and talking to your famous celebrity voiceovers. And I guess the big takeaways that I've heard from this is that, you know, like, be authentic, credible and relatable, you know, and and hit it with 100%. The second thing is to having a home studio is almost essential and you've got to be on 24 Seven. And the third one is don't be a French waiter. You must

Jeff Danis

hold that bag of tricks tricks for later on. Don't show them what you got completely. Yeah, right. So to sum it up is that and just you know, if

Jeff Danis

you can't

Jeff Danis

be good, you got to be great. And you got to be persistent. You got to be persistent. It's amazing how many times you'll go through these very dry periods, and all of a sudden, boom, you pulled out one thing that makes a big difference. So as long as you're playing the game, as long as swinging the bat, you got a chance of a homerun. Simple as that. So, and now with the world being technically as advanced as it is, you really can live anywhere, and you can have a voice career, even in the Outer Banks of New Zealand.

Toby Ricketts

Yeah, I'm living proof.

Toby Ricketts

Fantastic. Well, thank you so much for your time. And Can people send you demos and look you up to

Jeff Danis

J E F F at DPN talent dot Com? I listened to everything I get. They may take a while, but I don't send hard copies, send it to the email. It's great. Yeah. And that way I listen as I'm driving in the car. Right. It's good. And you know what, I've found my best clients that way. Mm hmm.

Jeff Danis

I found a guy through submission, didn't know who happen to live in Detroit, liked his demo, started sending him scripts. He's booked three major accounts one and that listen, having that sent, it would never have happened. So yeah, it does. It does happen. It does happen. So keep it keep those demos coming.

Toby Ricketts

Fantastic. Thanks again for your time.

Jeff Danis

My pleasure. Excellent.