#VOLIFE - Episode 4 - Find your Greatness

On todays #volife videoblog Toby takes a look at one of the most popular ad examples given by producers when showing what kind of read they would like when recording their own voiceover.

It's Tom Hardy's voice featured in the Nike - Find Your Greatness spot, and what a great read it is.

Toby explores this style of read and what makes it so compelling in today's voice over zeitgeist! He also discusses various elements of voice over delivery including pace, prosidy and style, as well as understanding the copy and making it relatable.

Find more episodes of VOLIFE on my Youtube channel - https://www.youtube.com/user/tobyricketts

#volife #voiceover #TomHardy

"Greatness. It's just something we made up. Somehow we've come to believe that greatness is a gift reserved for a chosen few, for prodigies, for superstars, and the rest of us can only stand by watching. You can forget that. Greatness is not some rare DNA strand, not some precious thing. Greatness is no more unique to us than breathing. We're all capable of it. All of us."